Team4 b6

​ ​Amazon​ ​Smart​ ​Glasses

Product​ ​Identification

Team​ ​4Sarah​ ​Nickle Wesley​ ​Wu

Amazon​ ​Smart​ ​Glasses​ ​combine​ ​Alexa​ ​echo​ ​AI​ ​assistants​ ​which​ ​enable​ ​the​ ​user​ ​to​ ​control​ ​home electronic​ ​systems,​ ​security​ ​camera​ ​system​ ​and​ ​user’s​ ​smartphones.​ ​This​ ​device​ ​is​ ​built​ ​with​ ​a Bone-conduction​ ​audio​ ​systems​ ​which​ ​allows​ ​for​ ​the​ ​user​ ​to​ ​control​ ​Amazon’s​ ​Alexa​ ​AI​ ​without an​ ​ear​ ​bug​ ​or​ ​wire.​ ​In​ ​addition,​ ​the​ ​sound​ ​is​ ​not​ ​be​ ​heard​ ​except​ ​for​ ​the​ ​wearer.​ ​It​ ​enhances​ ​the privacy​ ​and​ ​convenience.​ ​The​ ​appearance​ ​would​ ​look​ ​like​ ​normal​ ​glasses​ ​which​ ​is​ ​a​ ​strength compared​ ​to​ ​other​ ​competitors​ ​such​ ​as​ ​Google​ ​Smart​ ​Glasses.​ ​ ​This​ ​product​ ​is​ ​expect​ ​to​ ​be introduced​ ​in​ ​the​ ​near​ ​future.

In​ ​our​ ​world​ ​today,​ ​technology​ ​is​ ​constantly​ ​being​ ​explored​ ​through​ ​new​ ​innovations​ ​of wearable​ ​devices.​ ​Companies​ ​such​ ​as​ ​Google​ ​and​ ​Amazon​ ​research​ ​new​ ​ways​ ​to​ ​create​ ​the futures​ ​next​ ​best​ ​device.​ ​While​ ​creating​ ​these​ ​devices​ ​it​ ​is​ ​important​ ​to​ ​keep​ ​in​ ​mind​ ​the importance​ ​of​ ​the​ ​aesthetic​ ​appeal.​ ​Google's​ ​version​ ​of​ ​smart​ ​glasses​ ​failed​ ​due​ ​to​ ​their​ ​bulky

style.​ ​Consumers​ ​of​ ​this​ ​type​ ​of​ ​product​ ​are​ ​people​ ​who​ ​have​ ​the​ ​means​ ​to​ ​keep​ ​up​ ​with​ ​the latest​ ​trending​ ​gadgets.​ ​These​ ​“Alexa-enabled”​ ​smart​ ​glasses​ ​will​ ​be​ ​a​ ​hot​ ​item​ ​for​ ​consumers​ ​of luxury​ ​products.​ ​We​ ​chose​ ​this​ ​product​ ​because​ ​of​ ​its​ ​potential​ ​in​ ​the​ ​luxury​ ​market.​ ​We​ ​believe that​ ​smart​ ​glasses​ ​will​ ​hold​ ​a​ ​luxury​ ​status​ ​in​ ​the​ ​future​ ​and​ ​will​ ​eventually​ ​reach​ ​out​ ​with​ ​luxury brand​ ​designers​ ​to​ ​create​ ​partnerships.​ ​The​ ​combination​ ​of​ ​Amazon’s​ ​quality​ ​of​ ​service​ ​will​ ​put their​ ​product​ ​ahead​ ​of​ ​other​ ​smart​ ​glasses​ ​that​ ​are​ ​on​ ​the​ ​market.

Situational​ ​Analysis

PESTEL ● Political The​ ​tax​ ​plan​ ​that​ ​the​ ​Trump​ ​administration outlined​ ​on​ ​September​ ​27th,​ ​ ​2017​ ​is​ ​a​ ​potentially huge​ ​windfall​ ​for​ ​the​ ​top​ ​income​ ​levels.​ ​Although the​ ​bottom​ ​third​ ​of​ ​the​ ​citizen​ ​would​ ​not​ ​directly be​ ​affected,​ ​middle​ ​class​ ​would​ ​be​ ​benefited.

This​ ​policy​ ​would​ ​stimulate​ ​the​ ​American

economy,​ ​especially​ ​for​ ​the​ ​middle​ ​class​ ​and​ ​above.​ ​These​ ​income​ ​levels​ ​are​ ​the​ ​primary​ ​market for​ ​Amazon​ ​smart​ ​glasses.​ ​There​ ​may​ ​be​ ​a​ ​boost​ ​in​ ​the​ ​consumption​ ​of​ ​the​ ​technology​ ​and luxury​ ​industries​ ​overall. ● Economic According​ ​to​ ​Euromonitor,​ ​there​ ​will​ ​be​ ​an​ ​uptick​ ​in​ ​development​ ​in​ ​AI.​ ​Time-saving​ ​connected

appliances,​ ​such​ ​as​ ​robotic​ ​vacuum​ ​cleaners​ ​and​ ​wearable​ ​smart​ ​devices,​ ​will​ ​be​ ​increasingly welcomed​ ​by​ ​consumers.​ ​This​ ​chart​ ​shows​ ​the​ ​consumption​ ​of​ ​electronics​ ​including​ ​technology devices​ ​is​ ​stably​ ​rising​ ​around​ ​the​ ​world.This​ ​upward​ ​trend​ ​is​ ​expected​ ​to​ ​increase,​ ​and positively​ ​affect​ ​the​ ​wearable​ ​smart​ ​device​ ​market. ● Social​ ​-​ ​Cultural The​ ​social​ ​and​ ​cultural​ ​aspects​ ​of​ ​wearable​ ​technology​ ​are still​ ​an​ ​unknown​ ​and​ ​are​ ​highly​ ​debated.​ ​If​ ​Amazon​ ​smart glasses​ ​become​ ​available​ ​to​ ​the​ ​public,​ ​there​ ​is​ ​potential​ ​for the​ ​glasses​ ​to​ ​be​ ​banned​ ​in​ ​public​ ​places​ ​such​ ​as​ ​schools, courtrooms,​ ​hospitals,​ ​public​ ​bathrooms,​ ​and​ ​anywhere where​ ​privacy​ ​is​ ​a​ ​concern.​ ​This​ ​type​ ​of​ ​disruptive technology​ ​could​ ​cause​ ​wearable​ ​anxiety​ ​due​ ​to​ ​the​ ​potential change​ ​of​ ​how​ ​humans​ ​will​ ​interact​ ​with​ ​one​ ​another.​ ​Social​ ​interactions​ ​would​ ​be​ ​different knowing​ ​that​ ​the​ ​person​ ​you​ ​are​ ​talking​ ​to​ ​could​ ​be​ ​wearing​ ​smart​ ​glasses.

● Technology The​ ​two​ ​major​ ​technologies​ ​that​ ​will​ ​be​ ​combined​ ​with​ ​the​ ​Alexa​ ​enabled​ ​Smart​ ​Glasses​ ​are bone​ ​conduction​ ​technology​ ​and​ ​Amazon’s​ ​Echo​ ​technology.​ ​The​ ​bone​ ​conduction​ ​technology transmits​ ​audio​ ​through​ ​the​ ​bone​ ​of​ ​one's​ ​skull​ ​to​ ​your​ ​ears.​ ​This​ ​is​ ​done​ ​through​ ​sounds​ ​waves and​ ​vibrations.​ ​This type​ ​of​ ​technology​ ​is most​ ​commonly​ ​seen for​ ​people​ ​who​ ​have the​ ​need​ ​for​ ​a​ ​hearing aid.​ ​Amazon’s​ ​Echo technology​ ​is​ ​a​ ​hands free,​ ​voice​ ​controlled smart​ ​speaker.​ ​It​ ​has Siri​ ​capabilities​ ​that​ ​allows​ ​one​ ​to​ ​speak​ ​to​ ​the​ ​device​ ​and​ ​ask​ ​any​ ​question​ ​they​ ​desire. ● Environmental E-waste​ ​is​ ​already​ ​a​ ​major​ ​problem.​ ​It​ ​has​ ​been​ ​claimed​ ​in​ ​2009​ ​by​ ​the​ ​EPA​ ​that​ ​in​ ​the​ ​US,​ ​that 25%​ ​of​ ​e-waste​ ​is​ ​over​ ​181​ ​million​ ​mobile devices.​ ​Amazon​ ​smart​ ​glasses​ ​require​ ​less materials​ ​to​ ​make​ ​the​ ​products​ ​due​ ​to​ ​no screen​ ​for​ ​visuals.​ ​This​ ​will​ ​help​ ​to​ ​eliminate some​ ​e-waste.Since​ ​2009,​ ​Amazon customers​ ​have​ ​submitted​ ​33​ ​million packaging-related​ ​comments,​ ​ratings,​ ​and photographs​ ​to​ ​the​ ​company,​ ​according​ ​to the​ ​New​ ​York​ ​Times.​ ​As​ ​a​ ​delivery-based retailer,​ ​ ​packaging​ ​waste​ ​is​ ​one​ ​of​ ​environmental​ ​issue​ ​for​ ​Amazon.​ ​To​ ​solve​ ​this​ ​problem, Amazon​ ​works​ ​on​ ​Amazon​ ​Frustration-Free​ ​Packaging​ ​to​ ​utilize​ ​the​ ​least​ ​packing​ ​for​ ​safe deliveries. ● Legal Legal​ ​issues​ ​that​ ​will​ ​and​ ​have​ ​become​ ​a​ ​problem​ ​with wearable​ ​technology​ ​are​ ​privacy​ ​and​ ​security​ ​issues.

When​ ​one​ ​walks​ ​down​ ​the​ ​street​ ​wearing​ ​a​ ​wearable device,​ ​everyone​ ​is​ ​able​ ​to​ ​identify​ ​it​ ​and​ ​see​ ​it​ ​out​ ​in the​ ​open.​ ​This​ ​makes​ ​it​ ​very​ ​easy​ ​for​ ​hackers​ ​to​ ​seek

out​ ​wearable​ ​device​ ​users​ ​and​ ​classify​ ​them​ ​as​ ​an​ ​easy​ ​target.​ ​Concerns​ ​have​ ​also​ ​been​ ​stated with​ ​the​ ​ability​ ​to​ ​location​ ​track​ ​wearable​ ​device​ ​users.​ ​The​ ​above​ ​reasons​ ​raise​ ​concerns​ ​with the​ ​need​ ​for​ ​data​ ​protection.​ ​However,​ ​there​ ​is​ ​a​ ​very​ ​fine​ ​line​ ​between​ ​the​ ​need​ ​for​ ​collecting data​ ​for​ ​marketing​ ​purposes,​ ​and​ ​also​ ​being​ ​able​ ​to​ ​use​ ​that​ ​information​ ​without​ ​being​ ​able​ ​to identify​ ​an​ ​individual.

Target​ ​Market​ ​Assessment ● Industry The​ ​industry​ ​market​ ​for​ ​smart​ ​glasses​ ​is​ ​wearable​ ​technology.​ ​According​ ​to​ ​Forbes,​ ​in​ ​2020 wearable​ ​technology​ ​will​ ​sell​ ​$34​ ​billion​ ​dollars​ ​worth​ ​of​ ​a​ ​variety​ ​of​ ​wearable​ ​products.​ ​The CCS​ ​chart​ ​on​ ​Global​ ​Wearable​ ​Forecast​ ​gives​ ​excellent​ ​insight​ ​on​ ​predictions​ ​of​ ​wearable devices​ ​that​ ​will​ ​be​ ​sold​ ​in​ ​2020.​ ​According​ ​to​ ​the​ ​chart,​ ​eyewear​ ​device​ ​sales​ ​will​ ​reach​ ​97 million​ ​and​ ​hearable​ ​devices​ ​will​ ​reach​ ​9​ ​million.​ ​Amazon​ ​smart​ ​glasses​ ​fall​ ​under​ ​both​ ​the eyewear​ ​and​ ​hearable​ ​device​ ​categories.

​​ ● Market Size​ ​of​ ​key​ ​market According​ ​to​ ​Statista,​ ​the​ ​revenue​ ​of wearable​ ​smart​ ​devices​ ​are​ ​predicted​ ​to amount​ ​to​ ​around​ ​26.43​ ​billion​ ​U.S. dollars​ ​by​ ​2018.​ ​This​ ​upward​ ​trend​ ​is expected​ ​stably​ ​rise​ ​more​ ​than​ ​2​ ​times.​ ​By

2022,​ ​the​ ​sales​ ​of​ ​wearable​ ​smart​ ​device​ ​is​ ​expected​ ​to​ ​reach​ ​US$73.27​ ​billion.​ ​The​ ​chart​ ​shows wearable​ ​device​ ​revenue​ ​worldwide​ ​from​ ​2016​ ​to​ ​2022.

The​ ​forecasting​ ​of​ ​smart​ ​glasses​ ​market According​ ​to​ ​Strategy​ ​Analysis,​ ​the​ ​smart​ ​glasses​ ​segment​ ​will​ ​reach​ ​the​ ​most​ ​revenue​ ​growth by​ ​2022,​ ​an​ ​become​ ​the​ ​second​ ​largest​ ​revenue​ ​pool​ ​through​ ​behind​ ​smartwatches.​ ​The dominant​ ​companies​ ​in​ ​smart​ ​glasses​ ​market,​ ​including​ ​ ​Zeiss,​ ​Lumus,​ ​and​ ​Luxottica,​ ​point​ ​out smart​ ​glasses​ ​can​ ​be​ ​offered​ ​as​ ​an​ ​alternative​ ​to​ ​standard​ ​eyewear​ ​and​ ​supply​ ​better​ ​quality, usability,​ ​affordability​ ​and​ ​fashion.​ ​An​ ​addressable​ ​market​ ​is​ ​expected​ ​to​ ​ ​the​ ​tens​ ​of​ ​millions,​ ​if five​ ​to​ ​ten​ ​ ​percent​ ​of​ ​the​ ​world’s​ ​billion-plus​ ​eyewear​ ​users​ ​are​ ​converted​ ​to​ ​smart​ ​glasses.

Characteristic​ ​of​ ​key​ ​market ❖ Demographic: Amazon​ ​Smart​ ​Glasses​ ​are​ ​Hi-tech​ ​wearable​ ​smart​ ​devices​ ​which​ ​target​ ​aged​ ​25-50 middle​ ​to​ ​upper​ ​classes.​ ​The​ ​target​ ​group​ ​in​ ​age​ ​25-50​ ​generally​ ​are​ ​well-educated​ ​and wealthy,​ ​who​ ​are​ ​highly​ ​likely​ ​to​ ​afford​ ​technological​ ​products.​ ​The​ ​practitioners​ ​in​ ​the technology​ ​relative​ ​industries​ ​are​ ​primary​ ​market. ❖ Geographic The​ ​major​ ​countries​ ​that​ ​Amazon​ ​distributed​ ​are​ ​developed​ ​countries,​ ​where​ ​citizens have​ ​higher​ ​percentage​ ​to​ ​order​ ​the​ ​products.​ ​The​ ​residents​ ​live​ ​in​ ​major​ ​urban​ ​cities, where​ ​inhabitants​ ​are​ ​highly​ ​likely​ ​to​ ​have​ ​interest​ ​in​ ​technology,​ ​and​ ​are​ ​a​ ​main​ ​target customers​ ​of​ ​Amazon​ ​smart​ ​glasses. ❖ Psychographic People​ ​who​ ​belong​ ​in​ ​the​ ​primary​ ​market,​ ​frequently​ ​think​ ​of​ ​information​ ​and​ ​openly embrace​ ​new​ ​ideas​ ​and​ ​technology.​ ​Some​ ​of​ ​them​ ​may​ ​obsess​ ​over​ ​new​ ​technology, such​ ​as​ ​iphone​ ​X​ ​users.​ ​Amazon’s​ ​clients​ ​who​ ​have​ ​purchased​ ​Echo​ ​and​ ​AI​ ​relative products​ ​are​ ​highly​ ​likely​ ​to​ ​purchase​ ​Amazon​ ​smart​ ​glasses. ❖ Sociocultural The​ ​middle​ ​classes​ ​and​ ​upper​ ​class,​ ​who​ ​are​ ​wealthy​ ​and​ ​eager​ ​to​ ​obtain​ ​higher​ ​living conditions,​ ​are​ ​target​ ​clients.​ ​Especially​ ​people​ ​who​ ​have​ ​vision​ ​problems,​ ​they​ ​wear glasses​ ​for​ ​longer​ ​time.​ ​Furthermore,​ ​people​ ​who​ ​have​ ​no​ ​toddler​ ​children​ ​may​ ​have higher​ ​percentage​ ​to​ ​purchase​ ​the​ ​products​ ​because​ ​toddlers​ ​may​ ​damage​ ​the​ ​product easily. ● Target​ ​Customer

According​ ​to​ ​the​ ​VALS​ ​profiles,​ ​the​ ​target​ ​customer​ ​for​ ​Amazon​ ​Smart​ ​glasses​ ​would​ ​be​ ​the innovators​ ​and​ ​experiencers.​ ​Innovators​ ​are​ ​always​ ​processing​ ​new​ ​information​ ​and​ ​have​ ​the confidence​ ​to​ ​experiment.​ ​This​ ​profile​ ​type​ ​is​ ​the​ ​most​ ​receptive​ ​to​ ​new​ ​technologies​ ​and​ ​have their​ ​sights​ ​set​ ​on​ ​the​ ​future.​ ​Experiencers​ ​and​ ​thinkers​ ​are​ ​a​ ​target​ ​customer​ ​as​ ​well.

Experiencers​ ​want​ ​everything​ ​and​ ​are​ ​up​ ​on​ ​the​ ​latest​ ​trends​ ​and​ ​fashions.​ ​This​ ​personality​ ​type has​ ​an​ ​attraction​ ​towards​ ​visual​ ​stimulation.​ ​However,​ ​thinkers​ ​like​ ​to​ ​utilize​ ​technology​ ​in​ ​a functional​ ​way. ● Target​ ​Customer​ ​Profile The​ ​target​ ​customer​ ​profile​ ​will​ ​mostly​ ​consist​ ​of​ ​individuals​ ​during​ ​their​ ​younger​ ​years​ ​and family​ ​life​ ​stages. ● ● ● ● ● ● ● ● ● ● Clarista​ ​segment​ ​details:

Gender:​ ​Male Age:​ ​45 Marital​ ​Status:​ ​Single Children:​ ​None Education:​ ​Master Occupation:​ ​Marketing​ ​manager Income:​ ​140,000 Hobbies:​ ​Reading,​ ​play​ ​drones Others:​ ​Iphone​ ​X​ ​user,​ ​eyewear​ ​user

● ● ● ● ● ● ● ● ●

Gender:​ ​Female Age:​ ​30 Marital​ ​Status:​ ​Married Children:​ ​None Education:​ ​Bachelor Occupation:​ ​Accounting​ ​assistant Income:​ ​35,000 Habbies:​ ​Shopping,​ ​watch​ ​movies Others:​ ​Echo​ ​user,​ ​eyewear​ ​user

Clarista​ ​segment​ ​details:

Brand​ ​Position ● Positioning​ ​Statement Innovative​ ​and​ ​tech-savvy​ ​individuals​ ​who​ ​embrace​ ​the​ ​future​ ​of​ ​technology​ ​will​ ​experience efficiency​ ​and​ ​pleasure​ ​while​ ​seamlessly​ ​communicating​ ​through​ ​Amazon​ ​smart​ ​glasses wearable​ ​technology.​ ​Amazon​ ​offers​ ​a​ ​subtle​ ​yet​ ​stylish​ ​rendition​ ​of​ ​smart​ ​glasses.​ ​Wearers​ ​will

be​ ​able​ ​to​ ​bring​ ​Amazon​ ​Echo's’​ ​Alexa​ ​with​ ​them​ ​anywhere​ ​throughout​ ​their​ ​day.​ ​The bone-conduction​ ​technology​ ​and​ ​ergonomic​ ​design​ ​that​ ​Amazon​ ​has​ ​crafted​ ​sets​ ​their​ ​smart glasses​ ​apart​ ​from​ ​others.​ ​Due​ ​to​ ​the​ ​implemented​ ​bone-conduction​ ​technology,​ ​users​ ​will​ ​be able​ ​to​ ​silently​ ​communicate​ ​with​ ​Alexa​ ​while​ ​in​ ​a​ ​public​ ​setting.​ ​Highly​ ​efficient​ ​individuals can​ ​order​ ​groceries​ ​in​ ​between​ ​meetings​ ​or​ ​simply​ ​ask​ ​a​ ​question​ ​to​ ​satisfy​ ​one's​ ​thoughts.

Marketing​ ​Mix ● Product Amazon​ ​Smart​ ​Glasses​ ​are​ ​enabled​ ​with​ ​Amazon​ ​Echo’s​ ​Alexa.​ ​If​ ​a​ ​consumer​ ​is​ ​familiar​ ​with Amazon's​ ​Alexa,​ ​they​ ​are​ ​more​ ​likely​ ​to​ ​continue​ ​their​ ​brand​ ​loyalty​ ​and​ ​purchase​ ​Alexa​ ​enabled Smart​ ​Glasses.​ ​Because​ ​of​ ​the​ ​popularity​ ​of​ ​Alexa​ ​and​ ​the​ ​Amazon​ ​name,​ ​consumers​ ​are​ ​more likely​ ​to​ ​gravitate​ ​towards​ ​a​ ​product​ ​with​ ​a​ ​brand​ ​name​ ​that​ ​is​ ​known​ ​for​ ​efficiency​ ​and​ ​quality.

Our​ ​target​ ​market​ ​of​ ​innovators,​ ​experiencers​ ​and​ ​thinkers​ ​are​ ​fashion​ ​forward​ ​and​ ​tech​ ​savvy individuals.​ ​This​ ​product​ ​combines​ ​functionality​ ​and​ ​wearability​ ​more​ ​efficiently​ ​than​ ​other competitors.​ ​The​ ​design​ ​of​ ​the​ ​glasses​ ​are​ ​sleek​ ​and​ ​discrete.​ ​One​ ​can​ ​silently​ ​communicate​ ​with Alexa​ ​throughout​ ​their​ ​every​ ​day.​ ​Due​ ​to​ ​the​ ​impeccable​ ​supply​ ​chain​ ​process​ ​that​ ​Amazon​ ​is known​ ​for,​ ​they​ ​should​ ​be​ ​able​ ​to​ ​get​ ​their​ ​prices​ ​lower​ ​than​ ​competitors​ ​in​ ​the​ ​long​ ​run.

If​ ​the​ ​Amazon​ ​Smart​ ​Glasses​ ​were​ ​not​ ​available​ ​to​ ​the​ ​public,​ ​the​ ​consumers​ ​of​ ​this​ ​type​ ​of wearable​ ​technology​ ​would​ ​have​ ​to​ ​go​ ​elsewhere.​ ​Their​ ​biggest​ ​competitor​ ​would​ ​be​ ​a​ ​brand called​ ​Vue.​ ​When​ ​Amazon​ ​launches​ ​their​ ​own​ ​Smart​ ​Glasses​ ​it​ ​would​ ​put​ ​the​ ​wearable technology​ ​in​ ​the​ ​spotlight​ ​of​ ​the​ ​public.​ ​However,​ ​in​ ​the​ ​end,​ ​consumers​ ​will​ ​decide​ ​how​ ​they will​ ​adopt​ ​this​ ​relatively​ ​new​ ​bone-conduction​ ​technology.​ ​The​ ​public​ ​will​ ​decide​ ​if​ ​they​ ​are ready​ ​to​ ​accept​ ​Amazon’s​ ​Alexa​ ​enabled​ ​Smart​ ​Glasses.

● Place The​ ​best​ ​channel​ ​that​ ​is​ ​available​ ​in​ ​order​ ​to​ ​reach​ ​the​ ​Target​ ​Market​ ​is​ ​Amazon’s​ ​website.

Everyone​ ​knows​ ​that​ ​you​ ​can​ ​order​ ​almost​ ​anything​ ​on​ ​Amazon.​ ​Our​ ​tech​ ​savvy​ ​target​ ​audience will​ ​immediately​ ​think​ ​to​ ​go​ ​Amazon’s​ ​website​ ​to​ ​order​ ​the​ ​Alexa​ ​enabled​ ​smart​ ​glasses.​ ​The biggest​ ​outlet​ ​that​ ​a​ ​consumer​ ​can​ ​purchase​ ​Amazon​ ​Smart​ ​Glasses​ ​is​ ​through​ ​the​ ​Amazon website.​ ​This​ ​will​ ​be​ ​the​ ​go​ ​to​ ​outlet​ ​for​ ​consumers​ ​of​ ​the​ ​Amazon​ ​Smart​ ​Glasses.​ ​The​ ​glasses

would​ ​be​ ​set​ ​up​ ​at​ ​the​ ​Amazon​ ​book​ ​store​ ​in​ ​order​ ​to​ ​demonstrate​ ​their​ ​function.​ ​There​ ​would​ ​be a​ ​small​ ​supply​ ​available​ ​for​ ​purchase​ ​at​ ​the​ ​bookstores,​ ​however,​ ​buyers​ ​would​ ​still​ ​look​ ​to​ ​the online​ ​channel​ ​for​ ​more​ ​purchasing​ ​options.​ ​Amazon’s​ ​supply​ ​chain​ ​is​ ​what​ ​makes​ ​the​ ​company so​ ​successful.​ ​Many​ ​companies​ ​have​ ​tried​ ​to​ ​mimic​ ​their​ ​supply​ ​chain​ ​process​ ​and​ ​they​ ​have failed.​ ​They​ ​have​ ​mastered​ ​and​ ​streamlined​ ​their​ ​process​ ​of​ ​getting​ ​products​ ​to​ ​the​ ​end​ ​target market.

Amazon​ ​Order​ ​Process​ ​Map

● Promotion​ ​-​ ​Marketing​ ​Vehicle Amazon​ ​Official​ ​Website Amazon​ ​official​ ​website​ ​is​ ​the​ ​main​ ​channel​ ​to​ ​purchase​ ​Amazon’s​ ​merchandise.

Amazon​ ​Youtube​ ​Channel Youtube​ ​is​ ​able​ ​to​ ​convey​ ​instruction​ ​videos

Amazon​ ​Facebook​ ​Fan​ ​Page Facebook​ ​is​ ​one​ ​of​ ​the​ ​most​ ​common​ ​social​ ​website

Amazon​ ​Book​ ​Store Amazon​ ​bookstores​ ​provide​ ​in​ ​store​ ​experience

● Price Competition-​-Based​ ​Pricing​​ ​-​ ​Vue​ ​is​ ​the​ ​nearest​ ​competitor,​ ​who​ ​has​ ​smart​ ​glasses​ ​with bone-conduction​ ​audio​ ​system​ ​but​ ​without​ ​AR​ ​system.​ ​The​ ​price​ ​of​ ​Vue​ ​is​ ​US​ ​$229.​ ​Amazon smart​ ​glasses​ ​have​ ​Echo​ ​plus,​ ​the​ ​latest​ ​Alexa​ ​AI​ ​system,​ ​which​ ​could​ ​sell​ ​at​ ​around​ ​US$149.99.

The​ ​price​ ​of​ ​Amazon​ ​smart​ ​glasses​ ​are​ ​estimated​ ​to​ ​be​ ​$229+$149.99=​ ​$378.99.

Total​ ​Echo+Alexa​ ​Family​ ​Devices​ ​and​ ​Transections-$11b​ ​By​ ​2020

Based​ ​on​ ​the​ ​revenue​ ​pattern​ ​of​ ​Amazon​ ​smart devices,​ ​the​ ​revenue​ ​of​ ​Amazon​ ​smart​ ​glasses are​ ​estimated​ ​to​ ​grow​ ​roughly​ ​60%​ ​each​ ​year.

Assuming​ ​Amazon​ ​smart​ ​glasses​ ​would​ ​be introduced​ ​in​ ​Q1​ ​2018,​ ​the​ ​revenue​ ​of​ ​the product​ ​is​ ​expected​ ​to​ ​reach​ ​more​ ​than​ ​$4 million,​ ​$6​ ​million​ ​and​ ​$11​ ​million​ ​in​ ​2018, 2019​ ​and​ ​2020.​ ​However,​ ​Amazon​ ​smart glasses​ ​have​ ​not​ ​been​ ​introduced​ ​to​ ​the​ ​market yet.​ ​Because​ ​of​ ​this​ ​it​ ​is​ ​hard​ ​to​ ​estimate​ ​the break​ ​even​ ​time​ ​due​ ​to​ ​unclear​ ​cost.

Marketing-strategy​ ​recommendation (1)Co-brand​ ​with​ ​luxury​ ​brands The​ ​look​ ​of​ ​Amazon​ ​smart​ ​glasses​ ​are​ ​like​ ​normal​ ​fashionable​ ​glasses, which​ ​is​ ​one​ ​of​ ​the​ ​strengths​ ​compared​ ​to​ ​other​ ​smart​ ​glasses.​ ​They could​ ​collaborate​ ​with​ ​luxury​ ​brands​ ​such​ ​as​ ​Gucci​ ​or​ ​Christian​ ​Dior, which​ ​are​ ​famous​ ​for​ ​their​ ​eyewear,​ ​to​ ​enhance​ ​the​ ​fashion​ ​of​ ​the​ ​brand image.​ ​Amazon​ ​smart​ ​glasses​ ​target​ ​age​ ​25-50​ ​middle​ ​and​ ​upper​ ​classes,​ ​who​ ​are​ ​also​ ​the​ ​target market​ ​of​ ​most​ ​luxury​ ​brands.

(2)​ ​Smart​ ​Glasses​ ​Catered​ ​to​ ​People​ ​with​ ​Special​ ​Needs ​ ​New​ ​technologies​ ​that​ ​are​ ​rapidly​ ​evolving​ ​have​ ​the​ ​potential​ ​to cater​ ​to​ ​people​ ​who​ ​have​ ​special​ ​needs.​ ​Amazon​ ​smart​ ​glasses could​ ​pair​ ​with​ ​scientists​ ​and​ ​projects​ ​that​ ​are​ ​being​ ​conducted​ ​in order​ ​to​ ​integrate​ ​AI​ ​with​ ​benefiting​ ​those​ ​with​ ​special​ ​needs.​ ​By having​ ​Alexa​ ​in​ ​one's​ ​ear,​ ​it​ ​could​ ​benefit​ ​individuals​ ​who​ ​lack social​ ​skills.​ ​They​ ​can​ ​practice​ ​without​ ​having​ ​the​ ​pressure​ ​of

judgement​ ​that​ ​a​ ​human​ ​might​ ​express.​ ​Studies​ ​have​ ​proven​ ​the​ ​benefit​ ​of​ ​AI​ ​technology​ ​therapy in​ ​individuals​ ​who​ ​are​ ​on​ ​the​ ​Autism​ ​Spectrum.​ ​Amazon​ ​could​ ​incorporate​ ​their​ ​glasses​ ​with these​ ​studies​ ​in​ ​order​ ​to​ ​assist​ ​these​ ​individuals​ ​in​ ​classrooms​ ​or​ ​on​ ​the​ ​go.

(3)​ ​Setting​ ​pop-up​ ​shops​ ​to​ ​gain​ ​customer​ ​experience Amazon​ ​smart​ ​glasses​ ​are​ ​innovative multi-functional​ ​smart​ ​devices​ ​that​ ​offer​ ​many diverse​ ​new​ ​experiences​ ​for​ ​clients.​ ​Setting​ ​up pop-up​ ​shops​ ​could​ ​create​ ​buzz​ ​and​ ​create​ ​the connections​ ​between​ ​the​ ​products​ ​and​ ​customers.

Although​ ​Amazon​ ​has​ ​the​ ​Amazon​ ​bookstore​ ​for demonstrating​ ​merchandise,​ ​the​ ​quantities​ ​of​ ​the shops​ ​are​ ​few​ ​and​ ​the​ ​locations​ ​are​ ​restricted​ ​in​ ​the​ ​USA.​ ​Compared​ ​to​ ​expanding​ ​Amazon bookstore,​ ​setting​ ​up​ ​pop-up​ ​shops​ ​would​ ​decrease​ ​costs​ ​and​ ​has​ ​lower​ ​business​ ​risks.​ ​For clients,​ ​pop-up​ ​shops​ ​are​ ​fresher​ ​than​ ​long-term​ ​brick​ ​and​ ​mortar​ ​retailers.

Sources Weise,​ ​E.​ ​(2017,​ ​September​ ​20).​ ​Amazon​ ​reportedly​ ​working​ ​on​ ​Alexa-enabled​ ​smart​ ​glasses.

Retrieved​ ​September​ ​21,​ ​2017,​ ​from https://www.usatoday.com/story/tech/2017/09/20/amazon-reportedly-working-alexa-enabled-sm art-glasses/684481001/ Tesseras,​ ​L.,​ ​Ritson,​ ​M.,​ ​Vizard,​ ​S.,​ ​Hobbs,​ ​T.,​ ​Bacon,​ ​J.,​ ​Donoghue,​ ​A.,​ ​.​ ​.​ ​.​ ​Joy,​ ​S.​ ​(2015, September​ ​30).​ ​Four​ ​trends​ ​changing​ ​the​ ​definition​ ​of​ ​luxury.​ ​Retrieved​ ​September​ ​21,​ ​2017, from https://www.marketingweek.com/2015/09/30/four-trends-changing-the-definition-of-luxury/ Lomas,​ ​N.​ ​(2017,​ ​September​ ​20).​ ​Amazon​ ​is​ ​working​ ​on​ ​smart​ ​glasses​ ​to​ ​house​ ​Alexa​ ​AI,​ ​says FT.​ ​Retrieved​ ​September​ ​25,​ ​2017,​ ​from https://techcrunch.com/2017/09/20/amazon-is-working-on-smart-glasses-to-house-alexa-ai-saysft/ Weise,​ ​E.​ ​(2017,​ ​September​ ​20).​ ​Amazon​ ​reportedly​ ​working​ ​on​ ​Alexa-enabled​ ​smart​ ​glasses.

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