Arma Magazine

Page 1

MAGAZINE summer 2012


Ladies style : Nala Mens style: Barney


Contents summer 2012

The Summer

Skin Stories

Colour Splash women & men

Leather: the unique rol in the history of fashion

Trends, tips & tricks all in one file!

Style: Sassy

The Beach Guides

The best dutch beaches

An clear overview of our spring summer 2012

Style: Proxy

The collection story



The Style Guide for ladies

Inspirat ion Spr ing i s in the air and all we want i s colour! Br ight, summe r y, f resh colours . Inte ns e red s , oranges , g ree n s and blues all c reate inte resting hard contra sts and are e x tre melysuitable for colourblocking s .

The Summer

Colour Splash By one of our de si g ne rs: Mar i anne B o e rsma

Trend

st y l e : Kat he r i ne

The biker T he bi ke r st y l e is st i l l f ash i onabl e. Whe n v isu a l i z i ng t h is st y l e, we s e e bl a ck . But one t h i ng is ce r t ai n: The c ol ou re d “ bi ke r” is an abs olute e ye c atche r and tot a l ly hot t h is s e as on.

The lo ok

How to dress We ar c ol ou rs f rom he a d to to e ! Th is t rend a l l ow s you to ma ke u n i qu e c ombi nat i ons, you c an m ix and match any w ay you l i ke. C ombi ne your bi ke r j acket w it h col ou re d j e ans or w it h a fe mi n i nely pr i nte d dre ss! D on’t b e af r aid to inj e c t s ome d ar i ng hu e s i nto your wardrob e, put you r i mag i nat i on to t he te st



The Style Guide for men

Inspirat ion A vast r ange of blu e st ar t i ng f rom de e p nav y t he s er ies r u ns t he gamut f rom p e t rol, hi g he r-i nte ns e me dium blu e to Me d ite r r ane an tu rqu ois e. The col ou r r ange is s e t of f by l e mon and l i me w hich r u n t h rou g h intens e v ar i at i ons of yel l ow and g re en.

The Summer

Colour Splash By one of our de si g ne rs: R e nĂŠ Sm it

Trend

st y l e : A lps

The bomber T he c onve n i e nt ly shor t b omb e r j acke t is a s mar t b as e for your sum me r out f it. It’s e as i ly c ombi ne d w it h el e g ant smar t su m me r t rous e rs for a f i ne e ve ni ng out on t he b ou l e v ard or w it h sturdy c asu a l c argo shor t s for a l ong d ay at t he b e ach .

The lo ok

How to dress

T he s i l hou e tte s are sl i m but rel axe d. T he ke y l o ok is c re ate d by c ombi ni ng sp or t s j a cke t s w it h c asu a l c otton sl acks or j e ans . L i g ht ny l on c o at s and s mar t b omb e r j acke ts are slim ly c ut to c re ate te ns i on and i n nov at i on, a l l t h is is combi ne d w it h v ibr ant su m me r y T-sh i r ts.


Style: Clanton


Style: Katherine


Style: Cloverdale



The Collection Story

As alw ay s Ar ma’s te am ha s mad e a d elig ht f u l col l ec ti on for y ou . T hi s coll ec ti on d oe s not only con si st of qui e t col our s li ke cog nac, brow n and bl ack but al s o of br ig hte r one s li ke red , blu e and orange . He re’s a pre v i e w of the ne w spr ing /summe r 2 0 1 2 coll ec ti on .

St y le: D outzen

St y le: Tr init y

St y le: Mit ra

St y le: Proxy

St y le: Spice

St y le: D ebby

St y le: Eva

St y le: Pico

St y le: Hait i

St y le: Havana

St y le: Florent ina

St y le: Parsle y


The items Guide

St y le: Sassy

St y le: Adelpha

St y le: E ls

St y le: Kat her ine

St y le: Na l a

St y le: Mair i

St y le: Simple

St y le: Kat her ine

St y le: Va l ler ie

St y le: Holy

St y le: Samani

St y le: Shana

www.armaleder.nl/en/Webshop


Style: Arroyo


The items Guide

The Collection Story O ur D e sig n te am ha s c re ate d a ne w ca su al ly el e gant coll ec ti on for the summe r. We hav e combine d ba s e col our s li ke cog nac, indig o and bl ack w ith br ig ht summe r y one s su ch a s br ig ht r ig ht , i ce d blu e and lime stone g re y in thi s coll ec ti on . Check out our Me n’s summe r pre v i e w.

St y le: C loverd a le

St y le: C l anton

St y le: A lps

St y le: Ar royo

St y le: L oxle y

St y le: Ver non

St y le: Tirone

St y le: Midway

St y le: B ar ne y

St y le: Holt

www.armaleder.nl/en/Webshop


Style Ladies: Havanna Style Men : Vernon


ONE DAY at the beach


Style: Midway



Style : Emmelie



Style : Mairi


The beach Guide

The best Dutch beaches

Tijn A kerslo ot

A re f re shing dip in the Nor th S e a fol l ow e d by a ni ce co ol dr ink . R el a x on a te r race far f rom the c row d e d c it y. D oz e of f to the s ound of the w av e s . W hat el s e d o y ou w ant ? T hat ’s w hy w e hav e s el e c te d the 5 top b e ach club s in T he Ne the rl and s.

1. Tijn, Zandvoort

Tijn is op en a l l ye ar. T he i r ne w c onc e pt is : “f rom s w imwe ar to w i nte r c o at”. T his me ans t hat you c an enj oy you r dr i n k on t he l arge te r r a c e du r i ng t he su m mer mont hs and du r i ng w i nte r you c an c oz i ly lounge arou nd t he bi g f i re pl a c e. Tijn, B ou l e v ard Pau lus L o ot 1 B, Z andvo or t

Tijn A kerslo ot D e St aat

2. De Staat, Kijkduin

D e St aat is an undis cove re d b e ach p aradis e, w it h a b e aut i f u l conce pt. The y on ly s e r ve org ani c fo o d i nspi re d by It a l i an c uisi ne. D o t r y t he spi c y pumpk i n s oup w it h c ur r y cre am . You’ l l l ove it! St randp av i lj o e n D e St aat, St rand Zui d 4 , Kij kduin

Timb o ekto e R ap a Nui

3. Rapa Nui, Bloemendaal T h is p av i l ion’s s e cret is : “don’t tu ck i n you r b el ly !” T he at mosphere is ve r y n i c e and i n for ma l, t he st af f ver y f r iend ly. Tr y a b e a ch bite on t he te r r a c e. R ap a Nu i, B ou l e v ard B ar na ar t , Z andvo or t

4. Timboektoe,Wijk aan zee The B e ach

5. BeachclubWij, Scheveningen B e achclub WIJ d ef initely has a g re at at mo sphe re. The club is op ene d f rom March u nt i l … … ? G a z e out ove r t he s e a w h i l e enj oy ing a re a l ly g re at hi g h te a ! E nj oy a go o d b o ok or you r dr i n k on t he l ou nge s of as w h i ch you w i l l f ind b ot h in - and out s i de. T he re is a l itt le pl ayg rou nd w here t he k i ddi e s c an e nj oy t he ms elve s. B e achclub WIJ, St r andwe g 1 , S che ve n i nge n

R el axe d outsi de s e at i ng are a w it h a ni ce v i e w overl o ok i ng t he s e a and t he sur fe rs doi ng t he i r t hing on t he wave s. D ur i ng w i nte r you are wel come d around t he f i re pl ace on Saturd ay s and Sund ay s. Ti mb o ekto e, No ordpi e r, Wij k aan Z e e

B e achclubWIJ


Style : Tirone


We are here to stay and to satisfy you. Enjoy wearing your Mays&Rose jacket.

www.maysandrose.com


Skin Stories

L eathe r, man’s earli e st gar me nt, occ upi e s a uni qu e rol e in fa shi on’s hi stor y. We a ss oc i ate the mo st e xtre me image s w ith l eathe r, star ting w ith the animal hi d e w hi ch the cav e me n w rapped around the m s elv e s to haute couture dre ss e s s o e xqui sitely manufac tured that the l eathe r re s e mbl e s f ine silk. Whe the r s ophi sti cated or c r u d ely fa shi oned , e ithe r a s f rag il e a s go ss ame r or ind e str u c tibl e and sy nony mou s w ith pow e r, l eathe r gar me nts are to be found in any kind of climate. We s e e le at her clot hing in a l l count r ies rang ing f rom t he most dest itute to t he most prosp erous, f rom Eg ypt to Mes op ot ami a, f rom C hina to Sib er i a, f rom Moro cco to Gre en l and. The p a leontolog ist Andre L eroi-G ourhan in “Man and Matter” des cr ib es t he t anner y as one of t he g re at re cept acles of human exp er t is e, pres er v ing “univers a l te chniques w hich have b e en us e d a l l over t he world, st ar t ing at t he d aw n of t ime”. The t anner’s t ask is t hat of tur ning an anima l hide into suit able mater i a l c ap able of prote c t ing human b eings. C ons e quent ly t anners have a lways had a sp e ci a l pl ace in s o ciet y. D ep ending on env ironment a l or fashion inf luences a vast maj or it y of anima l sk ins have b e en us e d: she ep, c att le, de er, rept i les, mar ine mamma ls, f ish and birds. Tanne d hides are a sy mb ol of rebir t h in Nor t h Af r ic an count r ies w here t he y are s aid to b e endowe d w it h s ou ls and are b elie ve d to lin k t he worlds of t he liv ing and t he de ad. On t he ot her hand t anning in Indi a is exclusively res er ve d for t he lowest c aste as it is b elie ve d t hat one b e comes uncle an and impure w hen work ing w it h le at her. Throug h t ime le at her has had an imp ac t on are as as w idely var ie d as housing , we ap onr y, s add ler, f ur niture, de corat ive obj e c ts, r itu a l f iner y, to ols, music a l inst r uments, literature and b o ok binding , lug gage and t ransp or t, access or ies and clot hing . C los ely lin ke d w it h innumerable e ver yd ay ac t iv it ies, le at her has a singu l ar ef fe c t on e ver yd ay life b e c aus e of its sp e cif ic texture and touch. In t he t went iet h centur y le at her has b e en us e d for e ver y k ind of met amor phosis b e c aus e le at her c an e asi ly adjust its elf to t he human b o dy. In t he p ast le at her was ass o ci ate d w it h t he conquest of w ideop en sp aces. It was a comfor t ing comp anion to t he f irst motor and av i at ion hero es; it has b e en a mas c u line sy mb ol for bi kers and toug hs and a p ower f u l erot ic ar mor for fet ishist. It has b e en an expression of t he most f le et ing of t rends and a sy mb ol of unab ashe d luxur y and re dis covere d aut hent icit y. The b omb er j acket, t he bi ker j acket, t he f r inge d Wester n-st y le j acket, l aceup p ants, handb ags, t hig h b o ots and cow b oy b o ots, t he y a l l, in t heir ow n way, re count t he imp or t ant e vents in t he centur y’s fashion and t rends: wars, t he s exu a l re volut ion, mov ies, t he ro ck’n’rol l explosion and t he emergence of yout h as a s o ci a l g roup to b e re ckone d w it h. L e at her clot hing e qu a ls ident it y. It is a “re ve a ling s e cond sk in” t hat def ies s e as ons and st ays w it h its ow ner for ye ars (unt i l it is hande d dow n to t he next generat ion). L e at her is a w it ness to e ver y age and era- and we k now t hes e are t he resu lts of dramat ic advance and e qu a l ly sp e c t ac u l ar ret re ats. Top: an ac rob ati c e x e rc i s e to dr y the skin s on w all s in Morocco B ottom: A Si ou x Indi an mal e’s l eathe r shir t P rotec tiv e cl othing mar ked w ith sy mb ol s


The leather Guide L e f t: Mar l on Brand o in “ T he w i l d one” B el ow : “Buf fal o Bi ll” C ody. It i s s ai d that he re pre s e nted the spir it and traditi on of the Ame r i can We st .

s ource: the l e athe r b ook

Buf fa lo Bi l l and Annie O a k le y ; C a l amit y Jane, C harles L indb erg , Marlon Brando in “ The w i ld one”; Peter Fond a and D ennis Hopp er in “E asy R ider´; Jim Mor r is on and Ig g y Pop in t heir le at her p ants, a l l of t hem w re a k ing emot iona l havo c among t heir fans and in a more s ob er vein, t he bl ack overco ats of t he G er man mi lit ar y in World War II, t he y have a l l lef t t heir marks. Toget her w it h j e ans and T-shir ts t he le at her j acket has manage d to est ablish its elf as one of t he c u lt items in t he way p e ople dress. None of t he var ious sy nt het ic mater i a ls of t he l atter ha lf of t he t went iet h centur y has manage d to usur p le at her’s prominent pl ace. The role of le at her has g radu a l ly shif te d f rom a prote c t ive to s e duc t ive one, hig h ly s ophist ic ate d t anning te chn iques enable t he manufac tur ing of t he s of test mater i a l. In t his tot a l f usion of b o dy and clot hing , le at her ne ver held a more prominent role in fashion. Nowad ays t his chamele on-li ke mater i a l, ha lf prote c t ive and ha lf de corous, is st i l l a b ast ion against unifor mit y and st and ardizat ion of app e arances.

L e f t: the cobbl e r and hi s tool s Top: Tanne r s at w or k at a Spani sh tanne r y, 1985

COPY RIGHT: ANNE- LAURE QUILLERIET - THE LEATHER BOOK


The shooting Guide


Style : Annie


Style : Emmelie



www.armaleder.com


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