HANS BOODT MAGAZINE

HANS BOODT. CREATING CHARACTERS EDITION 1#

HANS BOODT AT EUROSHOP HALL 4 D35

NEWS

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NEW! CASUAL COLLECTION

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INTERVIEW WITH THE CASUALS PAGE 16

EXCLUSIVE POSTER OF THE UGLY’S

NEW BY! PAGE 6

CREATING CHEARACTERS PAGE 4

OUR SHOWROOM PAGE 20

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CONTENT. NEWS.

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Galaria Kaufhof: Projections of a lifestyle with “nature morte”

CREATING CHARACTERS. We love to give birth to new ideas

CASUAL COLLECTION.

Hans Boodt mannequins introduces the new casual collection

CUSTOM.

Custom made product by Hans Boodt Mannequins

FACEBOOK.

Hans Boodt and social media

INTERVIEW.

An exclusive interview with the Casuals

SHOPPING.

A shopping report from Amsterdam

SHOWROOM.

Hans Boodt mannequins provides an experience to its visitors

ON THE STREETS.

Get inspired by the latest fashion on the streets

PARTNERS.

Hans Boodt world wide partners

Copyright by Hans Boodt Mannequins 2011

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WHO WE ARE Mission To always provide a distinct vision and concept for each and every customer’s window display. To always provide customers more than just a product; to provide an idea, a message and an insight. To always provide new and improved fitted techniques and methods.

“When fashion innovators want to expose their brilliance, I want ‘Hans Boodt Mannequins’ to be on top of their plans of action” – Hans Boodt Company The Hans Boodt Mannequins employees are the fuel and the soul that bring to life aspirations and ambitions; which makes sure the company breathes.

Clear Always honest, reliable and transparent. We believe in the bonds of trust and their importance to long-term relationships.

Vibrant Always energetic and with a pulse. The restless approach to our creativity, entrepreneurship and innovative approach for “fit to measure” solutions.

Fashion Our passion and infatuation.

Our solutions and tailored approaches are designed around fashion’s industry dynamics and its ever-changing nature.

NEWS.

GALERIA KAUFHOF CREATES EXCLUSIVE WINDOW DISPLAYS. Projections of a lifestyle with “nature morte”.

“Ich freu’ mich drauf” For Kaufhof, presentation and demonstration on the store floors is the winning formula.

This formula is a complex and harmonious fusion of accessibility, reliability, comfort, structure and appearance.

GALERIA KAUFHOF

The results of the efforts deserved their own window display- an exclusive segment with the latest collection of Hans Boodt mannequins in Galeria Kaufhof and during the Euroshop fair in Dusseldorf.

Galeria Kaufhof’s booth at the Euroshop in February will feature their collection on Hans Boodt mannequins boasting the collaboration between the two houses.

With over 138 locations in Germany and Belgium, Galeria Kaufhof, has become synonymous with exceptional customer service, a substantial range of premium products and a wide assortment of international products.

The merging of Galeria Kaufhof’s talented Visual Merchandisers and the vastly creative mannequin concepts by Hans Boodt could only produce exceptional results. Fun displays of jumping janes cleverly positioned show the youth

and character of the collections; spray painted tattoos, intimate positioning; along with random and abstract designs that highlight the essence of the collections. The youth, creativity and uniqueness is luminous and unmistakably the outcome of a fresh collaboration.

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CREATING

Mannequins come to life at Hans Boodt Mannequins. We understand the fashion industry and its constant needs for progression and originality; every customer has a unique and up-todate message to deliver. Therefore, we have taken it upon us to make sure that clients get a tailored answer to every question and a fitted solution for every problem.

With our multidisciplinary approach and our own studio, it is our duty to provide constructive and creative insights. Continuous experimentation, persistent research and

resilient determination are the key ingredients for progression within the Hans Boodt domain. Rules are ignored, dictations are disregarded; at Hans Boodt nothing is duplicated or imitated. We love to give birth to new ideas. We create characters and we believe the creative process has a life of its own; we encourage it to awaken and grow. Each process is cultivated and developed with a thorough understanding of the environment and the needs of the market; every step taken is calculated yet sovereign. We are rebels with a cause.

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G CHARACTERS.

Love

[luhv] -noun to have a strong liking for; take great pleasure in.

Give [giv] –verb to make, do, or perform: to give a start.

Birth [burth] -noun any coming into existence; origin; beginning: the birth of an idea.

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M 2203

M 2201 F 2205

F 2204

M 2202

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CASUAL COLLECTION

The casual collection has been anatomically restyled. After a yearlong investigation by our Market Research & Trend forecasting department and requests from clients, we decided to design a smaller fitting male model for the Casual Collection. He represents the young Alpha-Male in his mid-twenties.

Above you can see some images of the 9 new poses available in realistic and available in abstract style matte black. There is of course the possibility to have the color customized upon request.

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CUSTOM. “FIT TO MEASURE THINKING” MENTALITY

SCOTCH & SODA Every brand has their own Identity: Logos, Letterheads, Interior Decoration, Colors, and Typeface. Every brand has their own Corporate Mix: Personality, Behavior, Symbols and Communication. Every brand has their own Vocation: Mission, Values and Objectives.

Hans Boodt Mannequins recognizes this and knows how to develop a mannequin that fits seamlessly into an existing concept. After fully understanding what the client desires the process beginsfrom zero. The preliminary stage of development begins with a moodboard; a compilation of the ideas, insights and inspirations. From there, the first sketches are born.

JC RAGS

Custom Made Products by Hans Boodt Mannequins then takes over and elevates the design to a higher level. This feature allows the creation of distinctive elements to compliment a design; a way to highlight particular traits and/or characteristics of a product. Custom Made Products has become Hans Boodt Mannequins’ specialty. It’s what Hans Boodt Mannequins knows how to do best; conceive distinctive products to highlight the client’s point of sale that is balanced between cost and quality.

The “Fit to Measure” mentality provides clients with the whole process, from start to finish; moodboard, keywords, materials, poses, faces, accessories, sampling, feedback, adjusting, ordering, producing, delivering, evaluation and after sales.

This is what Hans Boodt Mannequins passionately do; they make it and customize it for you. Personally.

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DEPT

WE

MEN AT WORK

VIKTOR & ROLF

G-STAR

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PRENATAL

KIPLING

THE STING

THE STING

THE STING

Ugly Collection

Casual Abstract Collection

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SAY WHAT?

HANS BOODT ON FACEBOOK

BECOME OUR FRIEND ON FACEBOOK

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the “infamous” socialite couple; The Casuals.

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INTERVIEW.

Hans Boodt’s Intimate Interview with the “infamous” socialite couple; The Casuals.

Hans Boodt: First of all, thank you for this interview! I know your schedules are very tight and your spare time very limited.

Casual Female: Of course!!! Any time for you, I am a very big fan of all your work. This is a really exciting opportunity.

Casual Male: Oh, absolutely. We are happy to be here!

Hans Boodt: Thanks. So, it seems like it has been a great beginning of the year for both you. How has 2011 been so far?

Casual Male: Yes, it really has.

2011 has been very hectic so far.

We both have been booked for many runway shows and fashion shoots and it seems that it will be a very busy and productive year to come.

But don’t get me wrong, I really love being this busy.

Hans Boodt: Well, your professional lives are no secret! But what about your free time, don’t you like to take it easy?

Casual Male: I think it is very important to keep a balance. Too much of anything is not healthy and in order to continue doing what we love, we have to find stability. We make sure we find time to relax and do what we love.

Hans Boodt: Like what?

Casual Male: Sometimes just taking the bicycle around Amsterdam or having a picnic at the park. Anything that feeds the Soul as they say.

Casual Female: Having a glass of wine at the Westerpark or just soaking up the sun is really a highlight. I also definitely like the Amsterdam culture of the museas. There is always something new to see and there are so many of them. And of course a bit of shopping therapy around the “nine streets” of Amsterdam!

Hans Boodt: You mentioned Dusseldorf.

So your next trip: will that be business or pleasure?

Casual Male: A bit of both actually. We will be featured at the Euroshop trade fair but we will also make some time to visit the city.

Go shopping and have some dinner at the most popular restaurants.

Casual Female: Definitely. Last time we really didn’t have the chance

and I really love visiting European cities. Something we like doing on our spare time as well actually. We also join the Hans Boodt team at saturday night.

Hans Boodt: Hence the excitement for Dusseldorf I suppose!

Casual Female: [Laughing] Yup! Dance parties and staying up is an indulgence! We don’t like it every night, but when we want to go out dancing, we don’t want to be told when the party is over.

Casual Male: [Takes out his iPad] Here, these are some of the pictures from last time.

Hans Boodt: It looks like you had a lot of fun! And I see you already have an iPad. I thought there was a waiting list!

Casual Male: Well, I was clever enough to pre-order mine. But the waiting list was a stunt I think. I don’t think they had one.

Hans Boodt: So I take it you are both very tech-savvy?

Casual Male: Well, I love Apple products. They have really made my professional life easier. My schedule is crazy so it’s like I have a PA. Casual Female: Oh come on! Not only professionally. I mean of course they have simplified our life, but I think it has brought a lot of entertainment as well.

Hans Boodt: So the latest gadgets are a must have?

Casual Male: Definitely. No doubt.

Casual Female: And a great pair of heels!

Hans Boodt: For dancing right?

Casual Female: [Laughing] Yes. But you never know when they might come in handy!

Hans Boodt: Well, hope you have a good and successful time in Dusseldorf with all the other colleagues!

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SHOPPING AMSTERDAM The last weeks of January were very exciting for Hans Boodt Mannequins; this season, Amsterdam was the city of choice for inspiration.

Amsterdam has proven to be THE city for staying up-to-date with the latest denim trends or just a fresh perspective on what is going on in the retail world.

SCOTCH & SODA

DIESEL

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9 STREETS

DENHAM

DENHAM

9 STREETS

H&M

ESPRIT

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SHOWROOM. ANYONE THAT HAS VISITED THE HANS BOODT MANNEQUIN SHOWROOM HAS AGREED ON ONE THING: IT IS AN OVERWHELMING, EYE CANDY EXPERIENCE THAT AWAKENS THE SENSES.

Hans Boodt Mannequins Showroom is always up to date and never styled the same way twice; the showroom settings get restyled and renewed approximately 4 times a year.

Along with the strong interior elements- steel, wood and brickthe area is always easy to adapt to the constant styling and gives it a multi-dimensional feeling.

The showroom’s 1800m2 aspiration is to boost your creativity and inspire you with numerous platforms of insights and creations.

Every room, every wall and every floor provides countless themes for Visual Merchandising, Store Fronts, Vitrines, and Displays making sure visitors get an outlook on every possible opportunity Hans Boodt Mannequins have to offer.

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Simple and bold details such as a fire place, vast chandeliers, a fully equipped kitchen and several lounge areas make the showroom stimulating yet comfortable. Visitors also have access to the showroom for VM meetings, presentations or for a conference. Privacy,catering and screens are available for every need.

The Hans Boodt Mannequins Showroom provides an experience to its visitors. Come visit us.

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Paris

Pitti Uomo

Milan

ON THE STREETS.

2011 Hans Boodt gets inspiration on the streets all over the world hereby a short compilation what we see now!

Seoul

London

Pitti Uomo

Seoul

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HANS BOODT WORLD WIDE

Headquarters / Showroom Hans Boodt Netherlands Merwedeweg 6 3336 LG Zwijndrecht +31 (0)78 6231100 info@hansboodt.nl

Finland DecoGalax Oy info@hansboodt.nl

South Africa Hollywood Displays info@hansboodt.nl

Germany Hans Boodt Mannequins info@hansboodt.nl

Greece Venus Figures info@hansboodt.nl

Sweden Arndorff Retail info@hansboodt.nl

Austria Decopoint Handelsagentur info@hansboodt.nl

Ireland Cork / John Riordan info@hansboodt.nl

United Aran Emirates CDS info@hansboodt.nl

Belgium / France Groupe CTN info@hansboodt.nl

Italy Arredoshop Italia Srl info@hansboodt.nl

United Kingdom Proportion London info@hansboodt.nl

Canada RHO info@hansboodt.nl

Japan Peeress International Associates info@hansboodt.nl

USA Manex USA info@hansboodt.nl

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