CHP#10520
Custom House Publishers, 6797 N. High St., #213, Worthington, OH 43085
PRESORTED STANDARD U.S. POSTAGE PAID CUSTOM HOUSE PUBLISHERS, INC.
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P R E - O W N E D
B I K E S
D L SO 2008 V-Rod • Low Miles! H8180R • $14,995
2008 Fat Boy • Low Miles! H8059A • $15,995
2005 FXSTI H6472A • $12,495
2006 Fat Bob H95009A • $10,999
2003 FLHRCI H8098A • $12,995
2001 FLHR H8323A • $12,995
D L O S 2006 FLTR H8339A • $14,995
2008 FLSTC H8369A • $17,995
D L O S 2001 FLHTCU H8425A • $13,999
2007 XL883L H95014A • $6,295
2000 FLHTCU H8410A • $14,999
D L O S 2003 XL1200C H8578B • $6,995
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M O T O R C L O T H E S
®
MOTORCLOTHES UPDATE: HELMETS Half Helmet with Retractable Sun Shield
98212-10VM 1/2 Helmet
• Polycarbonate shell • Double D-ring chin strap • Removable, washable inner liner • Pull-down retractable sun visor • Bar & Shield logo graphic on center front and sides • Meets DOT requirements
Modular Helmet with Retractable Sun Shield
98211-10VM Modular Helmet
• Modular and 3/4 Helmet with Retractable Sun Shield • Advanced Channeling Ventilation System • One-Touch Integrated tinted SunShield* • AccuSight anti-fog face shield • RapidFire shield replacement system • SilverCool interior helps wick moisture and eliminate odors • Meets DOT requirements
98210-10VM 3/4 Helmet
*The One-Touch Integrated SunShield is an internal-tinted retractable shield that deploys quickly and easily with the slide of a lever to provide immediate relief from sunshine and glare. With the SunShield, deployment and retraction is nearly instantaneous, and necessitates the use of only one finger. That means customers can travel without the hassle of stopping to add/remove a tinted face shield depending on light levels.
Black Hills Harley-Davidson Sturgis * Deadwood * Hill City
(605) 342-9362
www.BlackHillsHD.com * www.SturgisHD.com 4
P A R T S
Meet Your Parts Staff! Brian Gruhn
Curtis Crow
Murph
My BHHD career began in 1996! I ventured out to Rapid City to submit an application for a position with the parts department, and two weeks later I was offered the job and have never looked back! As a Chrome Consultant I have had the opportunity to assist thousands of customers over the years, many of whom have become close friends. I have also been given the opportunity to travel throughout the United States for various rallies, training, and product reviews. I am constantly researching and testing new product and accessories in order to provide my customers with the “latest and greatest” H-D has to offer! I was raised in Gregory, South Dakota and worked at a local grocery store while growing up. I moved to Chrome Consultant O’Neill, Nebraska after graduating from high school and honed my skills as a butcher at Buche’s Foods for several years. After a brief stint as a machine operator, I decided it was time to pursue something that really excited and challenged me—and the rest is history! Rapid City has been my home for the past 13 years and I love the Black Hills! Fun fact: I have been the proud owner of a 1984 XL1000, a 1991 FXR, a 2004 XL1200R, and most recently, a 2007 FLTR!
Hey there! I joined the BHHD parts department in 1998 and became a Chrome Consultant in 2005. I love my job because I get to help clients customize their favorite ride. Seeing the pure pleasure on their faces when their chrome comes in makes for a good day. I enjoy traveling, restoring vintage cars, and golfing (although I have yet to master this sport). I also love to cook! I have a new 2010 FLHTC on order, which should be arriving any day now. Doing what I do, I can’t wait to get it all tricked out with the latest in aftermarket parts. It’s going to be cool! Fun fact: Back in my “wild” days while building sound stages for various concerts, I had the unique opportunity to meet several famous bands, including Aerosmith, ZZ Top and Kid Rock! Fa v o r i t e quote: “Show me someone who has done something worthwhile, and I’ll show you someone who has overcome adversity.” —Lou Holtz
Born in the Midwest and raised in Southern California, I landed in South Dakota in the early ‘80s. Some may remember me from the Group W Band, but may be hesitant to admit it! It’s wonder we all survived! I’ve been with BHHD for a little over 10 years, and I’m proud to work for one of the most prestigious HarleyDavidson dealerships in the world. I’ve been riding for … a while! I’m a Vietnam Veteran and a staunch supporter of the troops, and have been participating in the Red Shirt Friday support for about three years. Right now, we have one of the best teams ever, so come on in with any questions you may have. If we don’t know the answer, we’ll find it; if we don’t have it, we’ll get it; if we can’t get it, you probably don’t need it! Assistant Parts Manager Ride safe, have fun.
Brian Gruhn
Murph
Curtis Crow Chrome Consultant
Custom Style…
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Harley-Davidson Speaks to New Class of Riders by Cyril Huze
ing) and Hispanic riders or Harlistas (via broadcasting videos). I applaud As always, difficult times provide the fact that through implementing an opportunity to address excess this multi-generational, multi-culcosts, define new strategies and tural marketing campaign, Harleyreevaluate new medias to reach your Davidson relies heavily on the customers—and that’s exactly what Internet. Harley-Davidson is doing. MarkNo other medias let you segment Hans Richer, Harley-Davidson’s your targets as well as on the Web. chief marketing officer, stated It gives you the opportunity to adapt recently, “It’s clear that we enjoy a your message to each group, and it great bond with boomers, but our lets you interact quickly with your strategy is to extend age distribution customers. For example, the on both sides of the curve.” Sporster Iron 883, which sells for The factory continues to invest in less than $8,000, was launched by baby-boomer customers by improv- enlisting 180,000 “friends” on ing its touring line and marketing its Facebook and MySpace. HarleyTri Glide Trike, but it’s also courtDavidson also has its very own sucing younger adults (with its cessful channel on YouTube. All blacked-out Dark Custom Series), over the world Harley-Davidson’s women (via social online network- official sites are getting more and
Sturgis Rumbles Summer is here in full rumbling force! We have our fall line of t-shirts in as well as our fall motorclothes line.
Both look
great! Stop in and check it out. We also have the 50th anniversary Barbie in stock. She sure does look great for fifty, even with her full-back tattoo! She is a great collector’s item and a great Christmas present. Barbie is limited, so stop into Sturgis Harley-Davidson and get yours now. Have a fun and safe '69th rally and we will see you in the fall and as always, the coffee will be on! 6
more interactive by incorporating several video events and contests. I think that Harley-Davidson has been a little bit slow to understanding the marketing leverage it can get from the Internet. But I think that with the continuation of its print magazines and innovative Web ideas, the company has developed a great media strategy. In one year the average age of a HarleyDavidson customer stayed nearly flat, increasing only one-tenth of 1 percent, from 47.2 to 47.3. But it’s a big step up compared to the speed at which this average age was increasing in previous years. Let’s see in 2010 what these statistics will look like after one more year of multi-generational marketing strategy. I am optimistic. ■
S E R V I C E
Service Notes It seems like summer is finally upon us, and riding time is here! Most of us have had our bikes out for a while and hopefully we’ve completed a good preseason check. We’ve been pretty steady here in the service department, so we thought we’d offer a few suggestions to our customers. At present, we’re scheduling four to five days in advance for service work. If you know you’re coming up on service mileage, please call ahead so we can be prepared to give you the quality service you deserve and have come to expect from BHHD. For those of you planning that fun motorcycle vacation, please have any service or repairs completed at least a week or so in advance to prevent any last minute snags! Please stop by early to have one of our helpful service writers check the condition of your tires so as not to run into unforeseen problems on the road this summer. Until next time, Your Service Department
Black Hills Harley-Davidson Sturgis * Deadwood * Hill City
(605) 342-9362
www.BlackHillsHD.com * www.SturgisHD.com 7
P R E - O W N E D
1993 FXDWG H91904 • $9,495
B I K E S
2007 FLHTCU H91067A • $19,599
2001 XL1200C H8596B • $5,495
D L O S 2001 FLHRC H8613A • $13,999
2007 FLHR H8619A • $14,995
2008 FLTR H8938R • $17,495
D L O S 2003 FLHTCUI H8675A • $15,995
D L O S 2003 Buell Blast H8683B • $2,999
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1993 FXDWG H8676A • $8,999
2007 FLTR H8679A • $18,999
D L O S 1991 FXR H91027A • $8,495
2005 FLHT H91050A • $14,995
CALENDAR OF EVENTS
August 1st – 9th
STURGIS RALLY
September 2nd
H.O.G. Board Meeting BHHD 5:30
4th
Grand National Half Mile Races, 7:30 p.m. Black Hills Speedway
3rd
H.O.G. Thursday Night Ride BHHD 6:00 p.m. (Sanford’s Grub and Pub)
6th
H.O.G. NO RIDE
10th
13th
H.O.G. Thursday Night Ride BHHD, 6:00 p.m. (Lead/Stampmill)
H.O.G. Thursday Night Ride BHHD 6:00 p.m. (Murphy’s Irish Pub)
17th
H.O.G. Thursday Night Ride BHHD, 6:00 p.m. (Sturgis/Knuckle Saloon)
H.O.G. Thursday Night Ride BHHD 6:00 p.m. (Joe’s Place)
24th
H.O.G. Thursday Night Ride BHHD, 6:00 p.m. (Piedmont/ Elk Creek Steak House)
H.O.G. Thursday Night Ride BHHD 6:00 p.m. (Minerva’s)
27th
Hill City Harley-Davidson Closing for the Season
20th 27th 30th
Lions Poker Run
Rider Spotlight: Andie Gaskins I am 29 years old, 5'0", 100 pounds, and married with three kids. I earned a Bachelors of Science in accounting at the University of Wyoming in 2002. Currently, I help my husband run Jeremy’s Auto Service and also own and solely operate JAG Accounting in Gillette, Wyoming. I have been riding for two years and love it. It doesn’t matter if I am on my own, on the back or load up all the kids on our Harley sidecar, as long as we are riding, I am happy. My first motorcycle was a 2007 Harley Davidson Street Bob. I had so much fun riding that I decided it was too slow and headed to Sturgis Dragway. In 2008, I participated in the local Sturgis circuit and finished second in points my first year. I also participated in the ET class during the Sturgis Rally with the All Harley Drag Racing Association (AHDRA). I just recently purchased a 2006 Harley Davidson Destroyer from Black Hills Harley Davidson. This summer, I am again competing in the Sturgis circuit and plan to compete during the rally with the AHDRA with both the Street Bob and Destroyer. I look forward to competing on a Pro Sock Motorcycle in the NHRA someday! Drag racing is a family event for us. Our son also competes in a Junior Dragster. So far, it has been a great summer of racing (as long as the rain stays away). You can always visit www.myspace,com/fastandie to view the latest pictures and upcoming events. I look forward to seeing you at the track. 9
H.O.G.
N E W S
South Dakota Chapter Challenge: Million Mile Monday Results tors of the other three chapters. Watch for more
Have Fun” riding
details soon. It’ll be an event you won’t want to miss!
program. I’d love to
Here we are, the first week in July, awaiting the
And there are more miles yet to be ridden. As the
hear from everyone
final results of the statewide Million Mile Monday
Thursday Night Rides continue, now with more rider-
that’s participating
Chapter Challenge. So, without further rumbling,
friendly weather, remember to check your calendar to
and
here are the results:
see if there is a date and time that fits to help out at
you’ve encountered
By any measure, the South Dakota Chapter
the HOG Information Booth during the Sturgis Rally.
while securing your
Challenge was an overwhelming success for the
Check the sign-up book on chapter rides and reserve
photos and working
entire state and we should be proud of the contribu-
your spot. It’s a great time that also provides a valu-
towards
tions South Dakota HOG members made towards
able service for rally attendees and our sponsoring
your
spinning the odometer to the goal of 5,000,000 miles
dealer.
by Matt McCormick
ridden on Harley-Davidsons in a single day. While
Details keep rolling in on two additional week-
Matt McCormick H.O.G. Director
the
stories
earning prizes.
Sharing your stories on our blog, located on the Web
the ultimate goal may
end rides to be added to
not have been reached, it
our
sure wasn’t due to a lack
schedule. From what
of
South
I’m hearing, you’re not
Keep in mind that Sturgis rally goers will be
Dakota HOGers. Great
going to want to miss
coming to the Black Hills soon. For many it’s their
job to the entire state!
these either. While I’m
annual ride home. For others, it’s their first time on
The goal of the Million Mile Monday Chapter
not at liberty to reveal details just yet, keep checking
our beautiful roads and the challenges they present.
Challenge was to spur a little friendly competition
www.bhhog.net for dates, times and details. There’s
Remember our motto: Ride and Have Fun. Help those
among the four SD chapters, but ultimately to
going to be something for everyone, from the hills to
that are in need with directions and tips. But most of
encourage HOG members to just get out and ride, on
the plains.
all, remember to ride safely.
riding
by
a single day, for a single purpose, and to show our
chapter
riding
Also, remember the summer-long “Ride and
site, would be a great way to let everyone know how much fun you’re having as well.
As always, keep the shiny side up.
pride in The Harley-Davidson Motor Company and
Central
Glacial Lakes
Sioux Falls
Black Hills
Total Participants
12
25
44
68
Total Miles Ridden
4,191
4,251
15,070
15,816
Average Miles Ridden
349.25
170.04
342.50
232.58
Most Individual Miles
634
921
714
637
our motorcycles. And it worked; it was a great day! However, as with every competition, there are results that have to be tallied. The Black Hills Chapter turned out in large numbers to demonstrate to everyone, in South Dakota and elsewhere, that we are the greatest HOG chapter in the lot! Our chapter turned out the most riders, a total of 68, and rode the most miles (15,816) for an average of nearly 233 miles per chapter rider. Think of that, if all 1,000,000plus HOG members rode an average of 233 miles on MMM, HOGers worldwide would have ridden over 233,000,000 miles in a single day! Great job Black Hills Chapter! We humbly accept the hardware that has yet to be unveiled and we anxiously await the formal presentation from the direc10
Individual rider accomplishments are as follows: 1. Bennie Sullivan, Glacial Lakes . . . . 921 2. Bruce Jensen, Sioux Falls . . . . . . . . 714 3. Don Ward, Black Hills . . . . . . . . . . . 637 4. Lisa Jackson, Central . . . . . . . . . . . 634
Harley Davidson Glossary by Greg Hudson Atmospheric Inlet Valve: The falling of the pistons activates the opening of inlet valves by causing a vacuum. Usually found in the early single-cylinder Harleys. Ape Hangers: Elevated handlebars raising the rider's hands above the shoulders. Buell: First built by Eric Buell, a former Harley-Davidson employee, these are the V-twin Harley-engine bikes that helped the company win a share in the sports bike market. Big Twin: A designation used for the larger-sized HarleyDavidson engines. Sportster® models range from 883 to 1200 cubic centimeters. Almost all other Harleys have 1340, 1450, or 1584cc engines. Bobber: All extras and non-essentials are removed to increase the power-to-weight ratio resulting in increased performance and better styling. It’s probably one of the first customized motorcycles from the early 1950s. The first customs came about with the return of war vets looking to rekindle the thrill of flying fighter planes. Also known as a Bobtail. Blockhead: Harley-Davidson's innovative Evolution® Vtwin engine. Chopper: ’60s and ’70s-era custom bikes. Noted for extended and raked forks, tweaking done to the suspension and the introduction of thinner Japanese wheels for the front end. Duo Glide®: A Big Twin with rear suspension introduced in 1958, up until the mid 1960s. Dyna Glide®: The term glide refers to the effect of the effective rubber engine mountings used on the model’s fram. Electra Glide®: An electric starter was introduced to this model. Evolution®: This engine replaced the Shovelhead. It features an overhead valve and is found on post-’80 models of the Big Twins and Sportsters. Head®: Pertains to inlet over exhaust valve engines. Fathead®: A Twin-Cam engine introduced in 1999 and is still featured to this day.
Fat Boy®: The bike seen in the movie “Terminator.” Characterized by a solid front disc wheel and engine mounted gauges. One of Harley-Davidson's top-selling motorcycles. Flathead®: An older engine featuring side valves. Noted for its durability. Hardtail®: Basically, a frame with no suspension. A rigid! Hydra Glide®: A hydraulic suspension system used in the front forks. Knucklehead®: A V-twin engine built from 1936 – 1947. Low Rider®: A custom bike with low-riding position and low seat. A typical custom version of the Super Glide® that appeared in the 1970s. Panhead®: The series of engines that replaced the Knucklehead. Shovelhead®: Series of engines that replaced the Panhead from 1966 onwards. Side Valve: An engine with valves on the side of the cylinder. Softail®: Resembling the look of a Hardtail, the suspension is hidden underneath the engine. Sportster: An improved model featuring 883cc to 1200cc engines. Springer®: A model with a front fork featuring springs on the suspension. Super Glide®: A hybrid between the Sportster front end and the frame of the Big Twin engine. The first factory custom ever made. Tour Glide®: Designed for touring and packed with all the features required for long-distance cruising. Twin Cam: The largest Harley engine that is now featured on most of the later models developed. Wide Glide®: Features wider forks and is the featured bike in the movie “Easy Rider.” Popular because of its versatility, it sports a 1450cc engine pushing out a noted 79bhp. Also includes some of the latest Harley technology. ■
New Addition to the Black Hills Harley-Davidson Sales Team! Who’s Who: Position: Location:
Kelly Rang Motorcycle Sales Black Hills Harley-Davidson
Kelly Rang is brand new at Black Hills Harley-Davidson, but not brand new to Rapid City. Kelly started his retail career at McKie Ford where he sold new and used cars. Kelly left the Black Hills and landed in Gillette, Wyoming, where he was the general manager of Deluxe Harley-Davidson. He was there for four years. Kelly has always wanted to move his wife Lisa and their family back to the Black Hills, so when he was offered the chance to join the staff at Black Hills Harley-Davidson he jumped at the chance. Kelly and Lisa ride a FLHX and log many miles every year. Kelly invites all of his past, present and future customers to stop in and say hi!
Kelly Rang Motorcycle Sales 11
CHARITY
Bikers Rally for a Reason: Lehman Conversion Harley-Davidson FLH Trike and Harley-Davidson Fat Boy Customized by Roland Sands Design to Headline 2009 Kids & Chrome Auction RAPID CITY, SD—Everyone loves a party. And this year, as Kids & Chrome marks its fifth anniversary, there will again be cause to celebrate. Kids & Chrome, a one-of-akind benefit dinner and auction, began in 2005 at the Sturgis Motorcycle Rally. The event has a tradition of attracting a special breed of motorcycle enthusiasts and industry legends from around the globe to “Rally for a Reason” in the name of kids (the Children’s Home Society) and chrome (The Sturgis Motorcycle Museum & Hall of Fame). In the past four years, Kids & Chrome has donated well in excess of a half million dollars to positively impact the lives of special needs children and preserve the history of motorcycling, both of which are causes near and dear to the hearts of the global motorcycle community.
Sponsors:
“Even during these past few years of challenging economic times, the motorcycle community has shown up to support charity events across the country, and they’ve shown up by the hundreds each August in support of Kids & Chrome,” said Ronda Gusinsky, Kids & Chrome’s executive director. “We are pleased to again have opportunity to invite them to join us in support of this year’s fifth anniversary Kids & Chrome,” she continued. As customary, in addition to its eclectic mix of food, fun and fellowship, this year’s Kids & Chrome live auction will feature unique custom products of its proud industry heritage, including a 2009 Lehman Conversion Harley-Davidson FLH Trike, donated by Lehman Trikes and Black Hills HarleyDavidson, and a 2009 Harley-Davidson Fat Boy, donated by Jim and Monica Burgess and customized by Roland Sands Design (RSD). “We at Lehman Trikes are extremely honored to be a part of this wonderful event and the benefit it brings to the Children’s Home Society and the Sturgis Motorcycle Museum & Hall of Fame,” said Ken Hines, executive vice president of Lehman Trikes. Roland Sands, of Roland Sands Design, shared Hines’ sentiments, “It’s great to work with the folks at Kids & Chrome. I’ve been to the
events for quite some time and it’s a classy group of people.” Sands added that he feels it is an honor to be chosen to build a bike for this event. “I will do everything I can to help out the cause of Kids & Chrome,” Sands continued. “I’ll see you at the event, and don’t forget your checkbook because you are going to want this bike.” “Black Hills Harley-Davidson and my wife Monica and I are proud to be contributors to Kids & Chrome,” states Jim Burgess, one of Black Hills Harley-Davidson’s partners and board president of Kids & Chrome Foundation, Inc. “This is an event that we became vested in at its inception five years ago because we believe in giving back to our Black Hills communities and to the folks that have supported our dealership for so many years. We are very grateful to Lehman and Roland Sands for believing in our cause and their generous support of this event,” Burgess continued. This year's Kids & Chrome is slated for Wednesday, August 5, 2009, at the Spearfish Holiday Inn and Convention Center, Spearfish, SD. It begins with a 5:30 p.m. social and silent auction followed by an exclusive gala dining experience and live auction finale. Tickets are now on sale at www.KidsandChrome.com. For more information on Kids & Chrome, e-mail Ronda@KidsandChrome.com or phone (605) 716-9190. Kids & Chrome Foundation, Inc. is a Black Hills 501(c)(3) non-profit corporation.