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official harley-davidson activities guide
sturgis 2008 august 2 – 9
WELCOME TO STURGIS! This year marks the 105th Anniversary of Harley-Davidson Motor Company, the 100th Anniversary of the V-Twin, the 25th Anniversary of both H.O.G.® and Buell,® and the grand opening of the much anticipated Harley-Davidson Museum™ in Milwaukee. Join us to celebrate these remarkable milestones at the Harley-Davidson Road Tour at the Rushmore Plaza Civic Center in Rapid City, South Dakota (I-90, Exit 57). Each day will feature something new and always something exciting! Be one of the first to check out the recently released 2009 Harley-Davidson® and Buell® motorcycles. We’ve also got Harley-Davidson® and Buell® demos, product displays, H.O.G.® Hospitality, a Ride-In Show, stunt shows and more. Meet Harley-Davidson executives
MUST SEE & DO ACTIVITIES Yes, it’s true! There is a reason to come every day during the rally to the Rushmore Plaza Civic Center for the Harley-Davidson Road Tour. To truly be a part of the Sturgis Rally you have to experience: E
The new 2009 Harley-Davidson® and Buell® motorcycles.
E
F ree demo rides on the new 2009 Harley-Davidson® and Buell ® models (valid motorcycle license required).
E
Harley-Davidson Custom Ride-In Show – $500 cash prize
in each judging category (Wednesday, August 6). Women’s Day – If you’re a female rider or passenger,
and get the official event pin with a donation to MDA.
E
It’s a one-stop heaven on earth at Sturgis, and the best
this day celebrates YOU (Thursday, August 7)!
part is…it’s all FREE! Plan to visit us during the rally,
Great music, MDA pin sales, raffle for a custom motorcycle
Saturday through Saturday. We’re waiting for you!
built on site at the Civic Center, H.O.G.® Hospitality, free bike wash, stunt shows, and more EVERY DAY! It’s all waiting for you in Rapid City at the Harley-Davidson Road Tour…and it’s all FREE!
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ALL-DAY
ACTIVITIES FREE ADMISSION & PARKING Rushmore Plaza Civic Center, Rapid City, I-90, Exit 57 August 2-9 • 9:00 am – 5:00 pm
HARLEY-DAVIDSON FESTIVAL Civic Center, Parking Lots E
H-D® and Buell® Demo Rides (registration 9:00 am – 4:00 pm)
E
Harley-Davidson® MotorClothes® Gear Demos
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Harley-Davidson® Traveling Museum Harley-Davidson® Free Bike Wash
E
ILLConduct Motorcycle Stunt Show (see Activities Schedule for daily times) Miller Lite Beer Garden Stage (bands start at 10:00 am daily)
E
2009 Harley-Davidson® & Buell® Product Displays
E
Willie G.® Commemorative Merchandise
E
Harley-Davidson Museum™ Booth
E
H.O.G.® Hospitality & Merchandise
E
Women’s Interactive Area
E
Harley-Davidson® VISA®
E
MDA Bike Raffle
E
Black Hills Harley-Davidson® Outlet
E
Ford Harley-Davidson™ F-Series Truck Display
E
Harley-Davidson® Information Booth
NOTE: Activities are subject to change without notice.
North Street
Civic Center H.O.G. Hospitality
Harley-Davidson Festival
New Product Show
Hotel
t
®
tree
8th Street
Harley-Davidson®/ Buell® Demos
FREE Parking
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Civic Center, Indoors
FREE Parking H-D Free Bike Wash ®
FREE Parking
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Over 200,000 sq. ft. of Fun Activities
Free Admission and Parking 3
5 th S
E
NEW PRODUCT SHOW
2008 Activities
Schedule SATURDAY, AUGUST 2
SUNDAY, AUGUST 3
H.O.G.® Members Only Reception*
H-D® and Buell® Demo Rides & Gear Demos Registration ends at 4:00 pm
9:00 am – 5:00 pm, unless otherwise indicated How to Pick Up a Motorcycle Demonstration
9:00 am – 12:00 pm Civic Center, Indoors
10:30 am, 12:00 pm, 1:30 pm & 3:30 pm Civic Center, Indoors
* Open to H.O.G.® members and (1) guest only.
H-D® and Buell® Demo Rides & Gear Demos
Miller Lite Beer Garden Stage
Registration ends at 4:00 pm Civic Center, Parking Lots
Civic Center, Parking Lots
Blue 88
Harley-Davidson® Traveling Museum
10:30 am, 12:50 pm & 2:35 pm
Civic Center, Parking Lots
Marcus Monroe
Harley-Davidson® Free Bike Wash
11:50 am, 1:55 pm, 3:40 pm & 4:40 pm
Civic Center, Parking Lots
2009 Harley-Davidson® & Buell® Product Displays
Seminar and Drawing: Proper Helmet Fit = Comfort & Performance
Civic Center, Indoors
Women’s Interactive Area
11:30 am & 3:15 pm Civic Center, Indoors, MotorClothes ® Display
Civic Center, Indoors
Willie G.® Commemorative Merchandise*
Civic Center Opens to General Public*
Civic Center, Indoors * While supplies last
12:00 pm – 5:00 pm Civic Center, Indoors
Black Hills Harley-Davidson® Outlet
* Open to H.O.G.® members and (1) guest only, 9:00 am – 12:00 pm.
Civic Center, Indoors
Ford Harley-Davidson™ F-Series Truck Display
ILLConduct Motorcycle Stunt Show
10:00 am, 12:30 pm, 2:15 pm & 4:00 pm Civic Center, Parking Lots
Civic Center, Parking Lots
Harley-Davidson® Traveling Museum
How to Pick Up a Motorcycle Demonstration
Civic Center, Parking Lots
10:30 am, 12:00 pm, 1:30 pm & 3:30 pm Civic Center, Indoors
Harley-Davidson® Free Bike Wash
Civic Center, Parking Lots
2009 Harley-Davidson® & Buell® Product Displays
Miller Lite Beer Garden Stage
Civic Center, Indoors
Civic Center, Parking Lots
H.O.G.® Hospitality
Swamp Da Wamp
Civic Center, Indoors
10:30 am, 12:50 pm & 2:35 pm
Women’s Interactive Area Civic Center, Indoors
Marcus Monroe
11:50 am, 1:55 pm, 3:40 pm & 4:40 pm
Willie G.® Commemorative Merchandise* Civic Center, Indoors * While supplies last
Seminar and Drawing: Proper Helmet Fit = Comfort & Performance
Black Hills Harley-Davidson® Outlet
11:30 am & 3:15 pm Civic Center, Indoors, MotorClothes ® Display
Civic Center, Indoors
Ford Harley-Davidson™ F-Series Truck Display Civic Center, Indoors
H.O.G.® Hospitality
12:00 pm – 5:00 pm Civic Center, Indoors
Civic Center, Indoors
ILLConduct Motorcycle Stunt Show
10:00 am, 12:30 pm, 2:15 pm & 4:00 pm Civic Center, Parking Lots
9:00 am – 5:00 pm, unless otherwise indicated
Civic Center = Rushmore Plaza Civic Center in Rapid City, I-90, Exit 57
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2008 Activities
Schedule MONDAY, AUGUST 4
TUESDAY, AUGUST 5
H-D® and Buell® Demo Rides & Gear Demos
H-D® and Buell® Demo Rides & Gear Demos Registration ends at 4:00 pm
9:00 am – 5:00 pm, unless otherwise indicated ILLConduct Motorcycle Stunt Show
Registration ends at 4:00 pm Civic Center, Parking Lots
10:00 am, 12:30 pm, 2:15 pm & 4:00 pm Civic Center, Parking Lots
Harley-Davidson® Traveling Museum
How to Pick Up a Motorcycle Demonstration
Civic Center, Parking Lots
10:30 am, 12:00 pm, 1:30 pm & 3:30 pm Civic Center, Indoors
Harley-Davidson Free Bike Wash
®
Civic Center, Parking Lots
2009 Harley-Davidson® & Buell® Product Displays
Miller Lite Beer Garden Stage
Civic Center, Indoors
Civic Center, Parking Lots
H.O.G.® Hospitality
Joel Pingatore & Livin’ Will
Civic Center, Indoors
10:30 am, 12:50 pm & 2:35 pm
Women’s Interactive Area Civic Center, Indoors
Marcus Monroe
11:50 am, 1:55 pm, 3:40 pm & 4:40 pm
Willie G.® Commemorative Merchandise*
9:00 am – 5:00 pm, unless otherwise indicated How to Pick Up a Motorcycle Demonstration 10:30 am, 12:00 pm, 1:30 pm & 3:30 pm Civic Center, Indoors
Civic Center, Parking Lots
Harley-Davidson® Traveling Museum
Miller Lite Beer Garden Stage
Civic Center, Parking Lots
Harley-Davidson® Free Bike Wash
Civic Center, Parking Lots
Joel Pingatore & Livin’ Will
Civic Center, Parking Lots
10:30 am, 12:50 pm & 2:35 pm
2009 Harley-Davidson® & Buell® Product Displays
Marcus Monroe
Civic Center, Indoors
11:50 am, 1:55 pm, 3:40 pm & 4:40 pm
H.O.G.® Hospitality
Civic Center, Indoors
Women’s Interactive Area
H.O.G.® Pit Stop
Civic Center, Indoors
11:00 AM – 5:00 PM Sturgis Dragway (East of Sturgis)
Willie G.® Commemorative Merchandise* Civic Center, Indoors
Civic Center, Indoors * While supplies last
Seminar and Drawing: Proper Helmet Fit = Comfort & Performance
Black Hills Harley-Davidson® Outlet
11:30 am & 3:15 pm Civic Center, Indoors, MotorClothes ® Display
Civic Center, Indoors
Ford Harley-Davidson™ F-Series Truck Display
Seminar and Drawing: Proper Helmet Fit = Comfort & Performance
* While supplies last
Black Hills Harley-Davidson® Outlet
11:30 am & 3:15 pm Civic Center, Indoors, MotorClothes ® Display
Civic Center, Indoors
Ford Harley-Davidson™ F-Series Truck Display
AHDRA® Screamin’ Eagle® Performance Parts Race at the Rally (Qualifying)
Civic Center, Indoors
Civic Center, Indoors
ILLConduct Motorcycle Stunt Show
1:00 pm (Gates open at 10:00 am) Sturgis Dragway
10:00 am, 12:30 pm, 2:15 pm & 4:00 pm Civic Center, Parking Lots
Civic Center = Rushmore Plaza Civic Center in Rapid City, I-90, Exit 57
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2008 Activities
Schedule WEDNESDAY, AUGUST 6
9:00 am – 5:00 pm, unless otherwise indicated HARLEY-DAVIDSON CUSTOM RIDE-IN SHOW Registration
Ride-In Show Awards
$500 Cash Prizes
9:00 am – 12:00 pm
Judging
4:00 pm Civic Center, Parking Lots
12:00 pm – 3:30 pm
H-D® and Buell® Demo Rides & Gear Demos
How to Pick Up a Motorcycle Demonstration
Registration ends at 4:00 pm Civic Center, Parking Lots
10:30 am, 12:00 pm, 1:30 pm & 3:30 pm Civic Center, Indoors
Harley-Davidson® Traveling Museum
Miller Lite Beer Garden Stage
Civic Center, Parking Lots
Harley-Davidson Free Bike Wash
®
Civic Center, Parking Lots
Civic Center, Parking Lots
D.B. Bryant Band
2009 Harley-Davidson & Buell® Product Displays ®
Civic Center, Indoors
H.O.G.® Hospitality
Women’s Interactive Area Civic Center, Indoors
* While supplies last
Civic Center, Indoors
Ford Harley-Davidson™ F-Series Truck Display
11:30 am & 2:00 pm Civic Center, Indoors, MotorClothes ® Display
ILLConduct Motorcycle Stunt Show
AHDRA® Screamin’ Eagle® Performance Parts Race at the Rally (Eliminations)
Civic Center, Indoors
10:00 am, 12:30 pm & 2:15 pm Civic Center, Parking Lots
1:00 pm (Gates open at 10:00 am) Sturgis Dragway 8
10:00 am, 12:30 pm, 2:15 pm & 4:00 pm Civic Center, Parking Lots
Harley-Davidson® Traveling Museum
Motorcycle Customization & Fit Demonstration
Civic Center, Parking Lots
10:30 am & 1:00 pm Civic Center, Indoors, Parts & Accessories Display
Harley-Davidson® Free Bike Wash
Civic Center, Parking Lots
2009 Harley-Davidson® & Buell® Product Displays
Miller Lite Beer Garden Stage
Civic Center, Indoors
Civic Center, Parking Lots
H.O.G.® Hospitality
Eric May & The Center Lane Band
Civic Center, Indoors
Willie G. Commemorative Merchandise*
Seminar and Drawing: Proper Helmet Fit = Comfort & Performance
Black Hills Harley-Davidson® Outlet
ILLConduct Motorcycle Stunt Show
Civic Center, Parking Lots
Marcus Monroe
11:00 am – 5:00 pm Sturgis Dragway (East of Sturgis)
Civic Center, Indoors
H-D® and Buell® Demo Rides & Gear Demos Registration ends at 4:00 pm
10:30 am, 12:50 pm & 2:35 pm
H.O.G.® Pit Stop
Willie G.® Commemorative Merchandise*
9:00 am – 5:00 pm, unless otherwise indicated
Women’s Interactive Area
11:50 am, 1:55 pm, 3:40 pm & 4:40 pm
Civic Center, Indoors
WOMEN’S DAY THURSDAY, AUGUST 7
10:30 am, 12:50 pm & 2:35 pm
Civic Center, Indoors ®
Marcus Monroe
11:50 am, 1:55 pm, 3:40 pm & 4:40 pm
Civic Center, Indoors * While supplies last
Black Hills Harley-Davidson® Outlet
Seminar & Drawing: Proper Helmet Fit = Comfort & Performance
Civic Center, Indoors
Ford Harley-Davidson™ F-Series Truck Display
11:30 am & 3:15 pm Civic Center, Indoors, MotorClothes ® Display
Civic Center, Indoors
How to Pick Up a Motorcycle Demonstration
Women’s H-D® and Buell® Demo Rides*
10:00 am, 12:00 pm, 2:00 pm & 4:00 pm Civic Center, Indoors
4:00 pm – 6:00 pm Civic Center, Parking Lots * Demos open to women and (1) guest.
Civic Center = Rushmore Plaza Civic Center in Rapid City, I-90, Exit 57
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2008 Activities
Schedule FRIDAY, AUGUST 8
SATURDAY, AUGUST 9
H-D® and Buell® Demo Rides & Gear Demos
H-D® and Buell® Demo Rides & Gear Demos Registration ends at 4:00 pm
9:00 am – 5:00 pm, unless otherwise indicated ILLConduct Motorcycle Stunt Show
Registration ends at 4:00 pm Civic Center, Parking Lots
10:00 am, 12:30 pm, 2:15 pm & 4:00 pm Civic Center, Parking Lots
Harley-Davidson® Traveling Museum
How to Pick Up a Motorcycle Demonstration
Civic Center, Parking Lots
10:30 am, 12:00 pm, 1:30 pm & 3:30 pm Civic Center, Indoors
Harley-Davidson® Free Bike Wash
Civic Center, Parking Lots
2009 Harley-Davidson & Buell® Product Displays ®
Miller Lite Beer Garden Stage
Civic Center, Indoors
Civic Center, Parking Lots
H.O.G.® Hospitality
Marc Ballini
Civic Center, Indoors
Women’s Interactive Area Civic Center, Indoors
Willie G.® Commemorative Merchandise*
ILLConduct Motorcycle Stunt Show
10:00 am, 12:30 pm, 2:15 pm & 4:00 pm Civic Center, Parking Lots
Civic Center, Parking Lots
Harley-Davidson® Traveling Museum
How to Pick Up a Motorcycle Demonstration
Civic Center, Parking Lots
10:30 am, 12:00 pm, 1:30 pm & 3:30 pm Civic Center, Indoors
Harley-Davidson® Free Bike Wash
Civic Center, Parking Lots
2009 Harley-Davidson® & Buell® Product Displays
Miller Lite Beer Garden Stage
Civic Center, Indoors
Civic Center, Parking Lots
H.O.G.® Hospitality
10:30 am, 12:50 pm & 2:35 pm
Civic Center, Indoors
Marcus Monroe
Civic Center, Indoors
11:50 am, 1:55 pm, 3:40 pm & 4:40 pm
Civic Center, Indoors
9:00 am – 5:00 pm, unless otherwise indicated
Sheltered Reality
10:30 am, 12:50 pm & 2:35 pm
Women’s Interactive Area
Marcus Monroe
11:50 am, 1:55 pm, 3:40 pm & 4:40 pm
Willie G.® Commemorative Merchandise* Civic Center, Indoors
* While supplies last
* While supplies last
Black Hills Harley-Davidson® Outlet
Seminar and Drawing: Proper Helmet Fit = Comfort & Performance
Civic Center, Indoors
11:30 am & 3:15 pm Civic Center, Indoors, MotorClothes ® Display
Ford Harley-Davidson F-Series Truck Display
™
Civic Center, Indoors
Seminar and Drawing: Proper Helmet Fit = Comfort & Performance
Black Hills Harley-Davidson® Outlet
11:30 am & 3:15 pm Civic Center, Indoors, MotorClothes ® Display
Civic Center, Indoors
Ford Harley-Davidson™ F-Series Truck Display
MDA Bike Raffle Drawing
Civic Center, Indoors
2:00 pm Civic Center, Indoors, MDA Booth
Civic Center = Rushmore Plaza Civic Center in Rapid City, I-90, Exit 57
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HARLEY-DAVIDSON
RIDE-IN SHOW
$10 to enter – free to watch! JUDGING CATEGORIES
WEDNESDAY, AUGUST 6 $500 Cash Prize in All 13 Judging Classes! HARLEY-DAVIDSON CUSTOM RIDE-IN SHOW
Street Function: Overall rideability, ergonomics and driveability Paint: Overall design, graphics, striping, use of color and quality of finish Plating/Polishing: Quality of finish, balance of components and etching (Antiques: Originality) Engineering: Innovation, safety, performance, handling and braking Seat/Upholstery: Style, comfort, originality and materials Style: Overall impression, balance of components and finishes
Registration
Ride-In Show Awards
JUDGING CLASSES
Judging
4:00 pm Civic Center, Parking Lots
1. Antique: 1903 to 1989, all H-D® models 2. VRSC™: All models 3. Sidecar: All H-D® models 4. Custom Trike: With any H-D® engine 5. Full Dresser: FLT, FLH models with fairing and Tour-Pak® 6. Street Custom Sportster ®: All Sportster ® models with stock frames 7. Buell ®: All models 8. Street Custom Big Twin: Stock rigid or rubber mount FL/FX frames 9. Show Custom Big Twin: Stock rigid or rubber mount FL/FX frames where emphasis is on a higher level of customization, including wheels, sheet metal, brakes and upholstery 10. Sport Touring Street: All sport models with windshield or fairing and touring equipment 11. Sport Touring Show: All sport models with windshield or fairing and touring equipment where emphasis is on a higher level of customization, including wheels, sheet metal, brakes and upholstery 12. Radical Custom: XL/FL/FX/VRSC™ with structurally (geometrically) modified frames 13. Pro: Pro built XL/FL/FX/VRSC™ with stock or modified frames, rigid or rubber mount
9:00 am – 12:00 pm 12:00 pm – 3:30 pm
$500 Cash Prizes
REGISTRATION For a modest entry fee of $10 (donated to the Muscular Dystrophy Association) entrants will receive a special edition commemorative dash plaque. All bikes must be ridden to the registration area and parked until awards are presented at 4:00 pm.
JUDGING Judging starts at noon. Participating bikes may be entered in one class only for this event. Judging decisions are based on total points awarded in each category for each class as shown. E Bikes in all classes except Exhibition, Antique and Pro must have a current street license. E Antiques
will be judged solely on their original or restored-to-original merits.
E “Pro” class is designed for bikes created by dealers, professional builders and other special interests where the amount of sophistication or customization, in the opinion of the judges, is at a very high level and emphasis on everyday street function is a low priority. AWARDS “Best of show” winners in each of 13 judging classes will receive a $500 CASH prize. 12
SPECIAL AWARDS Best Use of Genuine Motor Accessories: ® Sportster & VRSC™ – $500 CASH Best Use of Genuine Motor Accessories: Big Twin – $500 CASH 13
WOMEN’S activities
AUGUST 2-9
Women’s Day – AUGUST 7
THE HUNT IS ON! Harley-Davidson Women’s Challenge for MDA E
Pick up an official Ride Card at any of the four participating Harley-Davidson dealerships* or the Women’s Interactive Area in the Civic Center.
E Complete the Ride Card by visiting at least two of the participating dealerships and finding the Women’s Challenge display. E Submit your completed Ride Card at the Women’s Interactive Area in the Civic Center to enter the drawing for head-to-toe MotorClothes® riding gear. Ride Cards can be submitted anytime throughout the week. E
For every qualifying Ride Card turned in at the Women’s Interactive Area in the Civic Center, Harley-Davidson Motor Company will donate $5 to MDA Summer Camps. * Participating Dealerships: Black Hills Harley-Davidson® & Buell,® Sturgis Harley-Davidson,® Hill City Harley-Davidson,® and Deadwood Harley-Davidson® (refer to the map on pages 24-25).
How to Pick Up a Motorcycle Demonstration Civic Center, Indoors 10:00 am, 12:00 pm, 2:00 pm & 4:00 pm Picking up a motorcycle isn’t difficult. Learn the proper technique and try it firsthand.
Motorcycle Customization & Fit Demonstration Civic Center, Indoors, Parts & Accessories Display 10:30 am & 1:00 pm Don’t miss an opportunity to sit on bikes with different seats and handlebars to feel the difference these changes can make.
Seminar & Drawing: Proper Helmet Fit = Comfort & Performance Civic Center, Indoors, MotorClothes ® Display 11:30 am & 3:15 pm Stop by this informative session about NEW women’s exclusive-fit helmets and get a FREE helmet fitting. Be sure to enter the drawing for a FREE women’s exclusive-fit helmet (must be present to win).
Women’s H-D and Buell Demo Rides ®
Women’s Interactive Area Civic Center, Indoors 9:00 am – 5:00 PM Visit the Women’s Interactive Area featuring gifts, prizes and lots of information on motorcycles, Women’s Garage Party™ events, Rider’s Edge® training courses and much more. 14
®
Civic Center, Parking Lots 4:00 pm – 6:00 pm Stop by with a guest (female or male) to test ride the new 2009 Harley-Davidson® and Buell® motorcycles to determine the bike that’s right for you. Valid motorcycle license required. All women who take a demo ride will be entered in a drawing for a FREE women’s exclusive-fit helmet (must be present to win). 15
HARLEY-DAVIDSON
FESTIVAL
Civic Center, Parking Lots August 2-9 • 9:00 am – 5:00 pm
ILLCONDUCT MOTORCYCLE STUNT SHOW
HARLEY-DAVIDSON AND BUELL DEMO RIDES ®
®
Registration ends at 4:00 PM Be the first to take a free demo ride on the exciting new 2009 Harley-Davidson® and Buell® models. Come early, ride as many bikes as you want, and experience the entire product line. All riders must have a valid motorcycle license and adhere to riding gear requirements and safety rules.
August 2-5 & 7-9, 10:00 am, 12:30 pm, 2:15 pm & 4:00 pm August 6, 10:00 am, 12:30 pm & 2:15 pm ILLConduct offers audiences the most exciting, cutting-edge motorcycle stunt show around. ILLConduct has two of the top Buell riders in the world, plus the only two riders doing all of the top tricks and stunts on Harley-Davidson® Sportster® motorcycles.
MILLER LITE BEER GARDEN STAGE
HARLEY-DAVIDSON ® MOTORCLOTHES GEAR DEMOS
Be sure to stop by the Miller Lite Beer Garden Stage, where there’s never a dull moment!
Registration ends at 4:00 PM
GREAT MUSICAL LINE-UP
®
Enhance your demo ride experience with the latest Harley-Davidson® MotorClothes® gear. Stop by after demo registration to be fitted for riding gear including the newest technology in helmets, performance eyewear and jackets.
HARLEY-DAVIDSON TRAVELING MUSEUM ®
This 18-wheel semitrailer is packed to the axles with the greatest bikes, trophies and memorabilia from Harley-Davidson’s 105 years of history. While visiting the museum, leave your personal message of support on one of the Harley-Davidson flags for our men and women serving overseas.
HARLEY-DAVIDSON FREE BIKE WASH ®
Wash away all that Black Hills dust and dirt at the free bike wash. The only thing you need to bring is a dirty bike and a little elbow grease.
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Marc Ballini
Blue 88
Plays with passion and sincerity that captivates the hearts of fans.
Popular Kansas City blues band that plays original music and has won numerous awards.
Marcus Monroe
D.B. Bryant Band
Xtreme performer from Milwaukee juggles fire and chainsaws while riding a unicycle.
Mesmerizing, high-energy, southern rock, alternative country and guitar blues band out of South Carolina.
Sheltered Reality
Eric May & The Center Lane Band
A high-energy, choreographed percussion show that leaves its audience transformed and motivated.
Provides perfect “travelin’ rock ‘n roll” to welcome you to the Rally!
Joel Pingatore & Livin’ Will A powerhouse trio that plays a tasty blend of original blues and unique covers.
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Swamp Da Wamp
Known for their free-spirited, sing-and-dance-along shows, with an incomparable sound that touches people of all ages.
NEW PRODUCT
SHOW
Civic Center, Indoors August 2-9 • 9:00 am – 5:00 pm
2009 HARLEY-DAVIDSON & BUELL Product displays ®
WIN A 2009 Road King MOTORCYCLE ®
®
Be one of the first to check out the recently released 2009 Harley-Davidson® and Buell® motorcycles, Parts & Accessories, and MotorClothes® merchandise. There’s never-before-seen new technology on the Harley-Davidson® and Buell® models that will surely get your motor running!
HARLEY-DAVIDSON MUSEUM ™ BOOTH The Harley-Davidson Museum™ is now open in Milwaukee! The Museum celebrates the incredible stories of the people, products, culture and history that have made Harley-Davidson what it is today. Visit our booth inside the Civic Center to learn about the latest news, including your opportunity to buy Museum tickets and become a Museum member. Learn more about hosting legendary parties in our Special Events spaces, customizing a Living the Legend™ stainless-steel rivet, and deepening your Harley-Davidson experience through one of our Museum Programs.
Visit the MDA area inside the Civic Center and enter to win a new 2009 Road King® motorcycle customized with Genuine Motor Accessories live on the show floor. The motorcycle will also be customized with Sturgis graphics designed by Willie G. Davidson. Tickets for this motorcycle raffle drawing are on sale for $5 each or five for $20, with proceeds benefiting the Muscular Dystrophy Association. The winner will be announced Saturday, August 9, at 2:00 pm. Need not be present to win. You’ll also have the opportunity to purchase your 2008 MDA/ Harley-Davidson pins and exclusive Harley-Davidson Sturgis event pins all week long.
SEMINAR AND Drawing: Proper Helmet fit = Comfort & Performance August 2-5 & 7-9, 11:30 am & 3:15 pm August 6, 11:30 am & 2:00 pm Proper helmet fit is essential to overall helmet performance and your comfort. Come see what’s new in Harley-Davidson® helmets, including shells and women’s exclusive-fit helmets. Free helmet fittings on site. Enter to win a helmet at each seminar (must be present to win).
H.O.G. HOSPITALITY & MERCHANDISE ®
Use your H.O.G.® member card at the Civic Center and take advantage of some H.O.G. hospitality. Each day during regular show hours, Saturday – Saturday, Harley Owners Group® will host a hospitality area in the LaCroix Room for members plus one guest to enjoy refreshments. Members can pick up their free pin and shop for exclusive Sturgis Motorcycle Rally™ memorabilia and clothing at the H.O.G.® & Company booth.
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NEW PRODUCT
SHOW
Civic Center, Indoors August 2-9 • 9:00 am – 5:00 pm
Women’s Interactive Area
WILLIE G. COMMEMORATIVE MERCHANDISE ®
Limited Edition 2008 Logo Highly collectible event shirts with logo designed by Willie G. Davidson. Sold only at the Rushmore Plaza Civic Center and only during the rally – you can’t buy these at home. The one-time printing of these very popular shirts sells out every year, so shop early! Great gifts for friends and family, while supplies last.
HARLEY-DAVIDSON VISA ®
®
Visit the Harley-Davidson® Visa® booth and receive a free H-D® fleece blanket when you apply for the card. Earn Harley Chrome® Cash good towards great H-D® gear and more! Plus, enter for a chance to win Bruce Springsteen and the E Street Band concert tickets. Stop by and apply today!
Visit this area featuring gifts, prizes and lots of information on motorcycles, Women’s Garage Party™ events, Rider’s Edge® training courses and the Harley-Davidson Let Freedom Ring promotion that’s just for women. Also, join us on Thursday, August 7, for Women’s Day at the Civic Center. Special activities will be going on all day. Stop by and learn how to pick up a motorcycle, customize a motorcycle, and much more.
How to Pick Up a Motorcycle Demonstration August 2-6 & 8-9, 10:30 am, 12:00 pm, 1:30 pm & 3:30 pm August 7, 10:00 am, 12:00 pm, 2:00 pm & 4:00 pm Picking up a motorcycle isn’t difficult. Learn the proper technique and try it firsthand.
BLACK HILLS HARLEY-DAVIDSON OUTLET ®
Purchase the newest Harley-Davidson® apparel and riding gear, including helmets, boots and licensed Harley-Davidson® Black Hills Gold Jewelry by Stampers.
FORD HARLEY-DAVIDSON ™ F-SERIES TRUCK DISPLAY Stop by the Rushmore Plaza Civic Center and check out the only truck tough enough to be named the Official Truck of Harley-Davidson and the Official Truck of Sturgis – the Ford Harley-Davidson™ F-Series. Don’t forget to pick up your free Ford Harley-Davidson™ F-Series commemorative pin.
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OTHER HARLEY
HAPPENINGS HARLEY-DAVIDSON RACING AHDRA Screamin’ Eagle Performance Parts Race at the Rally Presented by Black Hills Harley-Davidson August 5-6 ®
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Sturgis Dragway (East of Sturgis) See 200 mph Screamin’ Eagle® Nitro Harleys and more! 16 classes of competition! Racing starts at 1:00 pm (gates open at 10:00 am). To get to Sturgis Dragway, go east of Sturgis 3.7 miles on SR 34, then 0.8 mile north on SR 79, then head west. Admission: Two days – $40; Single day – $25. H.O.G.® members receive a $5 discount at the gate (must provide H.O.G.® member card). For more information: 336-924-2095 or www.ahdra.com
Celebrate 105 Years of Harley-Davidson Join us at the 105th Anniversary Celebration in Milwaukee, August 28-31. In true Harley-Davidson style, the festival will feature an eclectic musical line-up of talented artists including Bruce Springsteen and the E Street Band, Foo Fighters, Three Days Grace, ZZ Top, Daughtry, The Black Crowes, Puddle of Mudd, Los Lonely Boys, Joan Jett & the Blackhearts, Dierks Bentley and many more. To kick off the four-day festival, dealerships across the nation will host celebration parties as they send the 105 rides off to Milwaukee as part of the Ride Home. The 105th Anniversary is another opportunity to raise funds to support the Muscular Dystrophy Association. Stop by the MDA booth inside the Civic Center to find out how you can celebrate locally and at the big event in Milwaukee. Visit www.harley-davidson.com/105th for complete details.
H.O.G. PIT STOP – AHDRA STURGIS ®
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August 5-6 Sturgis Dragway (East of Sturgis) H.O.G.® members receive $5 off their race admission ticket at the Sturgis Dragway gate when they show their national H.O.G.® member card at the time of the ticket purchase. Once inside the dragway, visit the H.O.G. Pit Stop tent at the west end of the north bleachers to receive a free event pin. You can’t miss us, just look for the H.O.G.® banners! NOTE: Ticket booth cannot look up memberships and there are no rebates for showing a H.O.G. member card after the tickets are purchased. Also, pins are available to H.O.G. members only. Members must be present to receive a pin.
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AREA DEALERSHIPS AND ACTIVITIES 1 STURGIS HARLEY-DAVIDSON
6 PETERSEN MOTORS HARLEY-DAVIDSON
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1040 Junction Avenue, Sturgis, SD 57785 Phone: 605-347-2056, www.sturgishd.com
422 South Fort Street, Pierre, SD 57501 Phone: 605-224-4242, www.petersenmotorcycles.com
Rally Hours: Monday – Friday, 8:00 am – 10:30 pm
Rally Hours: Monday – Friday, 9:00 am – 6:00 pm Saturday, 9:00 am – 4:00 pm
Activities: H-D® Sturgis Rally t-shirts, H-D® apparel, riding gear and collectibles.
7 J&L HARLEY-DAVIDSON ®/BUELL®
2 BLACK HILLS HARLEY-DAVIDSON & BUELL ®
2601 W. 60th Street North, Sioux Falls, SD 57107 Phone: 605-334-2721 or 800-292-3531 www.jl-harley.com
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I-90, Exit 55, Rapid City, SD 57702 Phone: 605-342-9362, www.blackhillshd.com
Rally Hours: July 31 – August 2, 8:00 am – 7:00 pm August 3, 8:00 am – 5:00 pm August 4-8, 8:00 am – 7:00 pm August 9, 8:00 am – 6:00 pm August 10, 8:00 am – 4:00 pm
Rally Hours: Monday – Friday, 8:00 am – 8:00 pm Activities: Over 100 national vendors, free parking, food pavilion, product seminars, licensed H-D artist Scott Jacobs, and seven popular Custom Builders. Visit the Black Hills Harley-Davidson® Outlet at the Civic Center, Rapid City, I-90, Exit 57.
3 HILL CITY HARLEY-DAVIDSON
Activities: Snack Shack open and Pork Producer’s lunch available August 2, 11:00 am – 2:00 pm. Free-will donation to Make-A-Wish South Dakota.
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261 Main Street, Hill City, SD 57785 Phone: 605-574-3636, www.sturgishd.com
8 J&L HARLEY-DAVIDSON /BUELL SOUTH ®
Activities: Hill City H-D® exclusive custom t-shirts and collectibles.
Rally Hours: Monday – Friday, 10:00 am – 8:00 pm Saturday, 10:00 am – 6:00 pm Sunday, 11:00 am – 5:00 pm
4 DEADWOOD HARLEY-DAVIDSON ®
645 Main Street, Deadwood, SD 57732 Phone: 605-722-2675, www.sturgishd.com
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5019 South Louise Avenue, Sioux Falls, SD 57108 Phone: 605-271-2100, www.jl-harley.com
Extended Rally Hours
9 GLACIAL LAKES HARLEY-DAVIDSON ®/BUELL® SHOP
Extended Rally Hours
1000 19th Street SE, Watertown, SD 57201 Phone: 605-886-3448, www.jl-harley.com
Activities: Deadwood H-D® exclusive custom t-shirts and collectibles.
Rally Hours: Monday – Friday, 9:00 am – 7:00 pm Saturday, 9:00 am – 5:00 pm Sunday, 11:00 am – 4:00 pm
5 DELUXE HARLEY-DAVIDSON /BUELL OF GILLETTE ®
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3300 Conestoga Drive, Gillette, WY 82718 Phone: 307-687-2001, www.deluxehd.com
Rally Hours: Monday – Sunday, 9:00 am – 6:00 pm Come see our new 14,000 sq. ft. Parts & Services Department! 212
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event map The Harley-Davidson Road Tour is located at the Rushmore Plaza Civic Center in Rapid City at 444 N. Mount Rushmore Road, I-90, Exit 57.
RIDE SAFE While you enjoy your time on the open road, please be mindful of local ordinances – especially those pertaining to noise. Be considerate, particularly in residential areas. Remember, revving your engine or blasting your sound system affects those around you. Please ride safe. Ride with your headlamp on and watch out for the other person. Always wear a helmet, proper eyewear, and protective clothing, and insist your passenger does too. Never ride while under the influence of alcohol or drugs. Know your Harley® and read and understand your Owner’s Manual. www.harley-davidson.com/sturgis
© 2008 H-D. All Rights Reserved. Printed in the USA. Harley, H-D, Harley-Davidson and the Bar & Shield logo are among the trademarks of H-D Michigan, Inc. All other trademarks are the property of their respective owners.