Next Level

“This style is impossible to copy. Barb’one plays in the Champions League of premium sportswear in terms of sustainability, ‘Made in Italy’ quality assurance,

and design ambition.” Valentino de Luca, Barb’one

Realising the full potential of the niche: Barb’one stands for iconic Upper Casual looks with a unique character.

Vintage at its best: Washed denims and authentic military looks in original fabrics are at the heart of the new collection.

•All products are GOTS certified and sourced locally. Sustainability is an integral aspect of

Barb’one’s philosophy. •Production takes place at a prominent facility:

Brands such as Louis

Vuitton, Balenciaga,

YSL, and Loewe also rely on the know-how of the Moretti family of

Urbania.

It started with a contrasting stripe along the trouser

BARB'ONE leg – absolutely authentic, completely relaxed, just like that. Barb'one has evolved from a trouser specialist to a brand that unleashes all its potential in the niche. The iconic design element of the stripe is paired with the casual easiness and irresistible nonchalance of an Italian sportswear look consisting of trousers, jackets, and waistcoats for men and women. Production takes place exclusively in Italy, with outstanding partners such as the family-owned company Moretti in Urbania. “This obviously commands a price,” says Valentino de Luca, who, in the case of Barb'one, deliberately resists the yoke of price pressure, trends, and seasonal change to design timeless pieces beyond the mainstream. Currently, his focus is on jackets made of old military jacket fabrics, lined with padded nylon quilted linings. They are complemented by coarsely washed and patched denims in casual cuts. The new autumn/ winter 2022 collection is presented in the showrooms of the Prins-Juric agency.