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“We Picture the Future of Trousers!”
RAFFAELLO ROSSI Women develop a fresh appetite for dressing up after times of hardship. What does Raffaello Rossi have in store?
Brigitte Schellenberger, founder and Head of Product Management at Raffaello Rossi: We primarily focus on excellent, new materials that the customer desires to wear and show off. This includes glossy finishes such as coated leather surfaces and vegan leather with a shiny effect. Likewise, decoration is making a comeback of sorts, with the colour gold playing an important role. Our key piece in the collection is a pair of widelegged, straight trousers made of a wonderfully flowing lurex jersey. In the silhouettes, too, there are very wide, flowing , straight trousers alongside the body-hugging skinny style. The range is vast.
At the same time, the desire for cosiness has endured.
Yes, the customer still wishes to dress cosily and comfortably. This is why we offer super soft cuddly flannels that are light and delightfully stretchy. The colour palette is natural and sophisticated, featuring wool white and light grey tones. The fabric appearance resembles a knitted look, and the silhouettes are also wide and long, or slightly shortened. The credo is to feel ultra-comfortable and dressed up at the same time.
What else is indispensable from a fashion point of view?
I would suggest our retro transformation topic, inspired by the 1970s. It pictures the future of trousers with corduroy and jersey jacquards in graphic designs, be it bootcut or flared in style. The colours are expressive: warm orange, green, and purple. Our denims complete the collection, whereby the new silhouettes are yet another highlight. Alongside a skinny cut version, the range includes wide flared and o-shaped denim. We are really enjoying creating such variety right now!
Raffaello Rossi manages to strike a rare balance between ultra-comfort and being dressed up.
