Fashion Cashmere

Creative duo Mercedeh Vafai and Natacha Basic. The woman who

NOTSHY Notshy caters to is liberated, assertive, and modern, defined by strong character and natural elegance. Its success proves the brand right. Notshy features in 31 export markets and at 2,000 retail partners worldwide, including illustrious names such as Galeries Lafayette, Printemps, and Tsoum. Offering four collections a year and additional capsules, creative duo Natacha Basic and Mercedeh Vafai create a brand that forges a close bond with its customers. Staged in the style of a magazine, including a blog and styling masterclasses, Notshy celebrates an attitude: “We aim to inspire women with elegance and comfort.” A centrepiece is the it-poncho Faustine, available in 30 exclusive colours and variations each season. The autumn/winter 2022/23 collection celebrates a liberated, bold woman who fully embraces being able to dress chic again. Retro references meet casual elements, contrasts, and a healthy dose of fun. Implemented in extremely soft qualities, fine separates, and artful details, the pieces positively encourage layering.

A responsible brand that obtains its cashmere from 100 percent sustainable and transparent sources:

Notshy. The Faustine poncho pullover represents Notshy’s product icon.

•Founded in 1998 by knitwear enthusiasts

Olivier Criq and Jean-Pascal Candau •100 percent sustainable and traceable; committed to an eco-responsible charter •Muses such as Pernille Teisbaeck,

Malgosia Bela, and Ines de la Fressange represent the brand’s spirit