IN STORE
The living room atmosphere creates an especially magical shopping experience on Wiesbaden’s main shopping street “Wilhelmstrasse”.
Daniel Thiel/Wiesbaden
THE WHISPERER
Daniel Thiel (aka “The Client Whisperer”) caters for the needs of his target group perfectly - on a personal and stylistic level.
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style in progress
courageous step out of the comfort zone: Daniel Thiel was the “retail man” for brands such as Etro, Armani, and Windsor for 18 years - first in Milan, Frankfurt, Berlin, and Munich, later in Wiesbaden. He retained customers by providing them with loving, attentive advice in all life situations. With his team - which accompanied him into self-employment - he established a circle of trust. “I am a person who loves to give passionately, without ulterior motives. I enjoy making the people around me happy.” He dreamed about creating a living room, a place where everyone could feel at home and where one can, of course, also just pop in for a chat. The women, who have long since opened their heart to him, do just that. But the same applies to men, who he dresses in collections like Weber + Weber with conviction. “I back these collections because I see how much energy the manufacturers invest in each product, with how much love and attention they create their pieces.” The passionate retailer knows his name, Daniel Thiel, is the decisive factor now - no longer the name on the label. “Naturally, it was important for me to include brands like Windsor in my product range, because I am aware of their qualities. The customers place their trust in our advice and the outfits that my team and I select for them.” The spoiled Wiesbaden clientele expects its quality requirements to be fulfilled. Daniel Thiel stands for elegance, timelessness, and the magical experience shopping can be. “My customers are the ones who encourage me to order more unusual pieces and patterns, as well as colourful things.” Retailers in such prosperous cities have to fight against full wardrobes. “We convince customers who have ten coats that it’s ok to treat themselves to an eleventh,” Daniel Thiel explains. A challenge that is best met with passion.
Daniel Thiel Wilhelmstrasse 31 Wiesbaden/Germany www.danielthiel-wiesbaden.de Opening: 2018 Owner: Daniel Thiel Sales area: 150 sqm Brands for women: Artigiano, Bruno Manetti, Jil Sander Navy, Lempelius, Marina Rinaldi, N8 Milano, Piazza Sempione, Simfinity, Windsor, Wunderfell Brands for men: Circolo 1901, Lardini, Mey Story, Weber + Weber
Photos: Daniel Thiel
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