IN STORE
Gehmacher/Salzburg
LIVE BETTER, DRESS BETTER
Photos: Gehmacher
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nyone who is interested in opening a store in one of Salzburg’s prime locations has to go through an application process. “We are thrilled to have been approved,” says Heidi Gehmacher. In June 2019, the long-established interior specialist opened a second store on “Alter Markt”. “We’re on the sunny side,” smiles daughter Julia. She joined the business two years ago and is learning all aspects from scratch. The company has been family-owned for 100 years. “We started as a curtain and bed specialist before evolving into a stylish living expert,” explains Heidi Gehmacher. “Our special blend of home items and clothing is truly unique and fascinates our customers. Nevertheless, we deliberately opted for textiles for the new store concept. We make sure that we stock brands that manufacture in Europe and are regional. With Rettl 1868, for example, we have an Austrian ‘Trachten’ manufacturer in our range.” The store concept is still diverse. “We have no fear of contact and prefer to combine classic and modern.” Trachten pieces are displayed alongside cashmere sweaters. While premium brands such as Steven K. are permanent guests, the store is also always open to special creations by contemporary labels such as Max Volmary. “We enjoy testing ourselves,” is how Julia Gehmacher sums up the corporate philosophy that has turned beauty into lifestyle. In fact, the blend of classic and modern is also reflected in the interior. Dark walls, heavy tables, and opulent chandeliers lend the room sublimity. The store is flooded with light through high window fronts. Contemporary elements add a modern, elegant note. Even if this new Gehmacher store relies on clothing, it cannot deny that it was designed by the best interior decorators in Mozart’s hometown.
Heidi and Julia Gehmacher - a family in the service of excellent style.
Gehmacher Alter Markt 3, Salzburg/Austria www.gehmacher.at Opening: 28th of June 2019 Owners: Gehmacher family Sales area: 110 sqm Brands: Aida Barni, Articles of Society, Bruno Premi, Chi Chi Fan, Date, Dirndl & Bua, Ed Parrish, Frau, FTC cashmere, Furla, Gehmacher, Gottseidank, Max Volmary, Natures Collection, Peuterey, Rettl, Rock and Blue, Saki, Steven K., Soluzione, White Sand, Wunderfell, Yuliaffairs
Gehmacher is an institution in Salzburg. Now it has its own clothing shop.
style in progress
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