IN STORE
Stereo MUC
RELOAD
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They did it again: Henrik Soller and Florian Ranft, as well as store manager Herbert Volkmann, are delighted about the reopening of Stereo MUC.
The interior has vintage flair, but with a modern twist. The shelving system originates from the New York State Library of 1911, a mural is composed of elements of a coffered ceiling.
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style in progress
Stereo Muc Odeonsplatz 12, Munich/Germany www.stereo-muc.de Opening: September 2019 Store manager: Herbert Volkmann Employees: 5 Sales area: 110 sqm Brands for men: among others Alden, Aspesi, Baracuta, Church, Diemme, Felisi, Filson, Hartford, The Nim
Photos: Stereo MUC
t times, the retail trade is synonymous with the real estate business,” said Florian Ranft and Henrik Soller eight months ago when they closed Stereo MUC on “Residenzstrasse”. Now they’re back with a bang at new premises. “We started looking for a new location immediately,” Soller says. It was found at the address “Odeonsplatz 12”, where Stereo MUC reopened in September – once again at a top location in the close vicinity of “Schumann’s Bar”. Soller laughs: “The bar is, so to speak, our lifestyle cafeteria.” This makes it easier to swallow that the new Stereo MUC doesn’t feature a gastronomy area. Apart from that, the highly successful concept focusing on special premium brands remains unchanged. The core brands hail from the portfolio of Komet und Helden, the fashion agency owned by Soller and Ranft. The list includes Baracuta, Hartford, Atelier & Repairs, Barena, Diemme, The Nim, and Deus Ex Machina. Welted shoes by Alden, sneakers by Axel Arigato, and cool suitcases on skateboard wheels by Floyd are new additions to the range, as are bags by Filson and men’s cosmetics by Baxter of California. The proven sales team headed by store manager Herbert Volkmann remains in place. Never change a winning team. Does one need to be a retailer to be an excellent agent? “No,” Soller argues. “First and foremost, we are entrepreneurs with several business interests, one of which is retail. However, one needs to develop a feel for it and have the courage to do so. What appeals to us about Stereo MUC is the entrepreneurial aspect. Otherwise we wouldn’t do it.”
