WHAT'S THE STORY
S u s ta i n + A b i l i t y – i n to t h e b l u e
LONG LIVE JEANS! Adding eco-jeans to a product range isn’t enough to make the industry green. Uncomfortable economic facts indicate radical change – and this represents a competitive advantage for denim. Text: Petrina Engelke. Poto: ©bunwit - stock.adobe.com
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style in progress
