WHAT'S THE STORY
S u s ta i n + A b i l i t y – S a lvat i o n A r m y
THE NOTION OF THE GREEN STORE Eco fashion stores used to suffer a lingering odour of old linen, oriental incense sticks, and unshaven armpits. This was reflected in the ambience accordingly. But then came the hype – and with it a new generation of concepts, each embodying the sustainability topic in its own way. One store, for example, has printed its interior furnishings on a 3D printer using recycling plastic fished out of the ocean. The circular economy boasts ever new, innovative ideas that upcycle and sustainably combine reusable materials. The price isn’t a threshold, because they’re all at it: from high fashion brands to small, owner-managed concepts. Text: Isabel Faiss. Photos: Stores
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style in progress