Style Magazines' 2015 Media Kit

NEVER DULL, ALWAYS ON THE PULSE. It’s in our DNA since our inception.

ORLANDO STYLE • TAMPA STYLE

CONTENTS

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CONTENTS

4 / MISSION 5 / ADVERTISERS 6 / ORLANDO STYLE CIRCULATION 7 / ORLANDO STYLE AUDIENCE 8 / TAMPA STYLE CIRCULATION 9 / TAMPA STYLE AUDIENCE 10 / SOCIAL MEDIA 11 / EDITORIAL

“FIRST-CLASS. STYLE MAGAZINES’ ARE

A PUBLICATION THAT MAKES ME

feel More like a partner than an advertiser.

THE MAGAZINES ARE

SMART, EDGY & HIP!” Verdell Ekberg, Director of Maketing The Shores Resort & Spa

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MISSION

ALWAYS A STEP

ORLANDO STYLE orlanDosTylemagazine.com

AHEAD

The CiTy’s Who’s Who & WhaT To Do©

BEAUTIFUL & VIBRANT

STYLE IS EVERYWHERE Both Orlando Style Magazine and Tampa Style Magazine deliver a mutli-platform, multi-channel connection between the

The

Men’s Issue

luxury goods industry and our cities’ most affluent consumers and readers. Utilizing our knowledge in print, web, social media and e-marketing, our team creates dynamic magazines filled with

GeorGe Clooney

breathtaking photos and intriguing stories.

Bachelor No More!

We embrace the energy of metropolitan living and reach out with a positive focus on our neighbors and neighborhoods. Style Magazines’ unique combination of award winning photography and ground breaking journalism artfully answers the questions of Who is Who and What to Do for the people who lead the global conversation in fashion and the life in luxury.

Our publications are designed to build brand awareness and to drive purchasing action with an audience that represents each city’s most discriminating luxury goods consumers.

We are the publication of choice for luxury brands and trendsetters in our cities.

CELEBRATING

THE PEOPLE PLACES, & EVENTS

THAT DEFINE THE UNIQUE CHARACTER OF

OUR CITY

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®

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A FINE VINTAGE AND A WEEKEND TO SAVOR. THE PERFECT PAIRING.

Ghost

The power of simplicity

Rates from $229/night* Every weekend this fall, from September 19 through October 9, Waldorf Astoria Orlando presents Food & Wine Weekends, a celebration of fine wine and the culinary arts. This is the perfect complement to the Epcot® International Food & Wine Festival for the serious epicurean.

Experience exclusive tasting menus, unique sushi pairings, and the decadent Bar du Chocolat.

Surrounded by Walt Disney World® Resort, the hotel offers luxurious guest rooms and suites, impeccable service, exquisite pool with private cabanas, and complimentary luxury transportation to and from the parks.

Ghost is the essence of Rolls-Royce in its purest form.

Discreet technology and a new V12 engine make for effortless, rewarding driving; while the uncluttered interior cossets every occupant. Simplicity may be hard to achieve, but it’s always worth the effort.

WHBM.COM the Mall at Millenia, 4O7.354.5792 Visit Our teMpOrary lOcatiOn. leVel 2, near BlOOMingdales #GIVECOMPLIMENTS

For reservations, call 888-353-2009 or visit www.WaldorfAstoriaOrlando.com/Fall EXTRAORDINARY PLACES. A SINGULAR EXPERIENCE.

At each of our landmark destinations around the globe, experience the personalized Waldorf Astoria® Hotels & Resorts service that creates unforgettable moments.

WaldorfAstoriaOrlando.com

*Rate based on availability and varies by date. Rate does not include taxes, daily resort charge, parking, gratuities or other incidental charges.

Rolls-Royce Motor Cars Orlando, 895 N. Ronald Reagan Blvd., Longwood, FL 32750 Tel: 407.339.3443 www.rolls-roycemotorcars-orlando.com

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The Mall at Millenia 407-674-1871

Celebrate the spirit of giving this holiday season and enjoy a handcrafted Botanist holiday cocktail at some of Tampa’s hottest spots and finest restaurants.

Visit www.TampaStyleMagazine.com/Botanist for more details.

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©2014 BRUICHLADDICH DISTILLERY CO. LIMITED., THE BOTANIST® GIN, 46% ALC./VOL., IMPORTED BY RÉMY COINTREAU USA, INC. PLEASE DRINK RESPONSIBLY.

©2014 BRUICHLADDICH DISTILLERY CO. LIMITED., THE BOTANIST® GIN, 46% ALC./VOL., IMPORTED BY RÉMY COINTREAU USA, INC. PLEASE DRINK RESPONSIBLY.

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Creative Director: JAKOB DASHEK Art Director: JISOO KANG Production Director: STEPHEN ELLWOOD Production Coordinator: MIA NACCARATO Media Buying: CAROL BOYD Studio Artist: Josh Weiner

Notes: FOR PRODUCTION QUESTIONS CONTACT DAVID YURMAN, ATTN: STEPHEN ELLWOOD OFFICE: 646 264 7636, MOBILE: 917 587 8878

Fonts: Yurman (Agate), Frutiger (45 Light) Images: DY_SS14_Shot_03_GS3_0100extDPS.tif

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Our Brand Partners

Rolex Mall at Millenia IWC Omega Tag Heuer Cartier Tiffany & Co. Dior David Yurman Roger Dubuis Gucci Mayors Jewelry

Bulgari Anheuser Busch Peroni Smirnoff RU-Vodka Carmen Steffens Athleta White House Black Market Dillards Diesel C-Wonder Hublot

Remy Martin Macy's Neiman Marcus Universal Orlando Disney World Waldorf Astoria Orlando Loews Don CeSar Hotel Hard Rock Hotel Hilton Orlando Ritz-Carlton Sheraton Lowes Hotels

W Hotel Aloft Hotel Mercedes-Benz Rolls-Royce Motor Cars Audi Land Rover LA Fitness Ray-Ban Grey Goose Bailey’s etc... & local advertising partners Tiffany & Co.

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© 2014 Orlando Style Magazine

What’s Your Celebration?

T I F FA N Y C E L E B R AT I O N ® R I N G S E AC H R I N G H AS I T S OW N M E A N I N G. A S P EC I A L DAY. A D R E A M CO M E T R U E .

A WO N D E R F U L S EC R ET. OV E R T I M E C R E AT E A U N I Μ U E STAC K T H AT

CHANEL PRADA

T E L L S YO U R STO R Y. T I F FA N Y C E L E B R AT I O N R I N G S C A P T U R E I M P O R TA N T

GUCCI

FEELINGS WITH PERFECTION. FOR ALL TIME.

L O U I S VU I T T O N TIFFANY & CO.

Please visit www.tiffany.com/celebrations

SA I N T L A U R E N T

to create your own unique stack.

SA L VA T O R E F E R R A G A M O ROLEX BOUTIQUE JIMMY CHOO

10.25"

TORY BURCH D A VI D Y U R M A N MICHAEL KORS K A T E SP A D E N E W Y O R K

FASHION. FORWARD.

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The Pinnacle of Luxury.

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So Stunning. So Sophisticated. So Affordable.

Big Bang Pop Art. A unique model inspired by the famous art movement. Automatic chronograph in 18K yellow gold. Bezel set with 48 pink baguette-cut sapphires. Green rubber and pink alligator-skin strap.

Limited edition of 200 pieces.

BOUTIQUE ORLANDO THE MALL AT MILLENIA 4200 CONROY ROAD, ORLANDO, FL 32839 Tel: +1 407-219-3891

www.hublot.com •

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twitter.com/hublot •

the mall at millenia

facebook.com/hublot

NEIMAN MARCUS | BLOOMINGDALE’S | MACY’S

8 0 0 -NEW-MERCEDES | 4 3 0 1 Millenia B lvd Across from t he Mall at Millenia | MB SO.COM

10/30/14 9:32 AM

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M A L L A T M I L L E N I A . C O M

MAM-4213-A01F AD2 November Orlando Style 9x10.875.indd 1

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BACK COVER

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TITLE: Celebration Rings '07 BLEED: 9.25" x 11.125" DIVISION: Retail TRIM: 9" x 10.875" JOB#: 07-Z-CR-549#4 LIVE: 8.375" x 10.25" PUB/DATE: Orlando Style-Nov. 2007 SKU #: 19144925, 17669664, 16182796, 16029289, 16085391, 17670824 SPACE: P4CB PRINTED: 8/17/07 - 9:45 AM CATEGORY: Celebration Rings PRINT SCALE: 100% IMAGES: TCo_Logo7_100K @ 83%, 19144925GMG07.tif @ 80.1%* FONTS: SterlingDisplay-HTF-Roman, SterlingText-HTF-Italic, SterlingText-HTF-Roman TRAFFIC: Geralyn PRODUCTION: NY2045QPR PLEASE CONTACT JENNIFER WASSERMAN WITH PRODUCTION QUESTIONS 212-230-6790 WARNING: The fonts used in this ad are custom-designed fonts that have specific text ligatures and other custom specifications. Use of any substitution fonts will result in space and text errors.

BLUE BAND COLOR BREAKDOWN: CYAN: 52%/YELLOW: 19% THE TIFFANY & CO. LOGO AND ALL TYPE SHOULD OVERPRINT BLUE BAND.

11.125"

VE R SA C E BURBERRY

10.875"

Millenia

ORLANDO STYLE CIRCULATION

8% 1%

Subscription &

+

Luxury Home Delivery

Digital Distribution “Digi-Style”

Luxury Hotels Concierges & In-room

*Distribution subject to change based on subscriber, reader & market needs.

56 Million+ people visit Orlando each year

OUR STRATEGY HAS ALWAYS BEEN TO CONNECT WITH THE MOST QUALIFIED AUDIENCE IN THE CITY THROUGH

THE MOST EFFICIENT CHANNELS POSSIBLE.

OUR CIRCULATION MODEL HAS THE INTEGRITY, THE AUTHENTICITY AND THE QUALITY YOU EXPECT FROM A PREEMINENT, LUXURY MAGAZINE.

READERSHIP: 200,000

Orlando Style has is available through an effective location-distribution program, distributing through its national distribution partners, Ingram and The News Group to newsstands in Barnes & Noble, Publix, Sweetbay, WinnDixie, etc.... The magazine is also available in countless spas, hair salons, Doctors’ offices and Law firms and is placed in more than 9,500 first-class, 4 star hotel rooms in the metro Orlando area, reaching hundreds of thousands of people.

Circulation: 34,000 Subscription: 15,000+ Digital Audience:

Since these numbers are changing frequently, please read details online at OrlandoStyleMagazine.com/Mediakit

ORLANDO STYLE CAN BE FOUND AT THESE FINE LOCATIONS: Hotels: Waldorf Astoria Orlando Ritz Carlton Grande Lakes Grand Bohemian Sheraton Orlando North Westin The Alfond Celebration Hotel At Celebration, Fl Florida Hotel Orlando Marriott

Loews Hotel Hilton Orlando Aloft Other luxury locations: Mercedes-Benz Of South Orlando Aston Martin Orlando Privé Blue Martini Bloomingdales Hublot

Tag Heuer Rolex Store Mayors Store Cartier Iwc Omega Store Carmen Steffens C Wonder Panerai Nieman Marcus

White House Black Market The Mall At Millenia The Florida Mall Dillards E. Giovanni Salon City Arts Factory Euro Living Saks Fifth Avenue Audi North Orlando Una Donna Più

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Winter Park Town Center The International Academy Of Design & Technology University Of Central Florida The Florida Visitors’ Center The Winter Garden Village at Fowler’s Grove + many spas, hair salons, doctors offices, law firms, real estate offices, retail stores, etc...

ORLANDO STYLE AUDIENCE

Sophisticated, Intelligent Trendsetters.

Affluent Neighborhoods. Luxury Travelers.

Orlando Style has built an exceptional following of the most active luxury consumers in the region. These carefully vetted readers are considered to be serious influencers in Central Florida. We are reaching the affluent residents and visitors in top tier communities, luxury hotel resorts, newsstands & high end commercial. Over 90% of households in the prime community ‘Isleworth’ subscribe to our magazines, followed by other hyper-concentrated, luxury

neighborhoods in the Metro Orlando area. Luxury travelers and top executive convention visitors find our magazine in their hotel rooms or at the concierge desk and newcomers are able to discover Orlando Style at numerous newsstands throughout the city. Our readers consider our magazine exceptional, resourceful and entertaining. They are discerning and driven with a meticulous eye for the finest products and services the world has to offer.

MEDIAN HOUSEHOLD INCOME OF ORLANDO STYLE READERS: $205K+ AUDIENCE

BUYING POWER

54% are female 46% are male 38 is the median age 87% are married 83% are college graduates 63% are top management

76% Purchase Luxury Items

INCOME PRODUCING ASSETS

(Including Fine Jewelry & Fine Furnishing )

62% Volunteer for charitable organizations

INFLUENCERS 84% Have advised others on where to buy 74% Consider themselves peer group influencers

(Exclusive of Home Ownership)

READER LIFESTYLE

WEALTH RATING

88% Plan to visit abroad in the next year 84% Exercise two or more times per week at home 76% Dine out several times per week 62% Go to nightclubs / lounges

38% $1MM+ Investments 14% $2MM+ Investments

Syndicated research scores an individual’s wealth and then compares it to the current census information relative to his or her respective market.

As a result, 70% of Orlando Style readers are in the top 10% of wealth income.

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Compared to the General Population, Orlando Style Readers are: 4x more likely to drive a prestige luxury vehicle 2x more likely to have large stock holdings 2x more likely to use a personal money manager 4x more likely to own investment real estate 3x more likely to belong to a private club 3x more likely to travel abroad via first class 3x more likely to take luxury vacations 4x more likely to drink premium liquor 4x more likely to shop at luxury retailers Note: Information confirmed for over 90% of the exclusive estates/home delivery segment of our readership. Gender, audience, and average age are reflective of the entire distribution, and based on primary residence. Gender statistics are based on head of household. Demographic information is subject to change based upon distribution and subscribers.

TAMPA STYLE CIRCULATION

TAMPA STYLE S T .

P E T E R S B U R G

C L E A R W A T E R

S A R A S O T A

THE CITY’S WHO’S WHO & WHAT TO DO ©

T A M P A

®

5% 1%

Subscription & Luxury Home Delivery

20%

Digital Distribution “Digi-Style”

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*Distribution subject to change based on subscriber, reader & market needs.

TAMPA STYLE MAGAZINE IS SYNONYMOUS WITH

the luxury lifestyle.

Tampa Style has built an effective location-distribution program, distributing through its national distribution partners, Ingram and The News Group to newsstands in Barnes & Noble, Publix, Sweetbay, WinnDixie. The magazines are also available in countless spas, hair salons, Doctors’ offices and Law firms, at Concierge desks and in hotel rooms of many high-end, luxury hotels in the Tampa Bay area, reaching thousands of people.

READERSHIP: 118,000 Circulation: 19,500 Subscription: 4,200 & counting Digital Audience:

Since these numbers are changing frequently, please find details online at TampaStyleMagazine.com/mediakit

TAMPA STYLE CAN BE FOUND AT THESE FINE LOCATIONS: Hotels: Renaissance Tampa Intl. Plaza The Westin Tampa Harbour Island Embassy Suites Tampa Downtown Intercontinental Tampa Hotel Sandpearl Resort Grand Hyatt Tampa Bay Floridian Palace Hotel Don Vicente De Ybor Historic Inn Marriott Courtyard

Hyatt Regency Clearwater Beach Resort & Spa Vinoy Renaissance St. Petersburg Hollander Hotel Ponce De Leon Boutique Hotel Other luxury locations: Ferrari Tampa Bay Elite Travel Push Modeling Gold & Diamond Source

Range Rover Parkshore Grill Beach Seafood & Tap House Museum Of Fine Art Resort & Gold Club Aveda Institute Jcon Hair Salon Tag Heuer Convention Center Mayors Jewelers

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Benz Model & Talent Agency Tampa General Ocean Prime Nieman Marcus Ellenton Outlets Aston Martin Of Tampa Dillards Reeves Reeves Audi Euro Living

Saks Fifth Avenue Lexus Of Tampa Bay Iadt Tampa John Casablancas Modeling University Of South Florida Aacardi Hair Salon Bert Smith Porsche + many spas, hair salons, doctors offices, law firms, real estate offices, retail stores, etc...

TAMPA STYLE AUDIENCE

Influencers & Trendsetters.

Affluent Neighborhoods. Luxury Travelers.

With a growing following of highly qualified subscribers who receive the monthly print edition directly to their homes, Tampa Style is fast becoming a household name in the top tier communities throughout the Tampa Bay area. These carefully vetted readers

are considered to be serious influencers within their social circles, meeting the criteria for authentic affluence with the ability to buy luxury at will.

MEDIAN HOUSEHOLD INCOME OF TAMPA STYLE READERS: $200K+ AUDIENCE

BUYING POWER

56% are female 44% are male 36 is the median age 72% are married 80% are college graduates 57% are top management

78% Purchase Luxury Items

INCOME PRODUCING ASSETS

(Including Fine Jewelry & Fine Furnishing )

65% Volunteer for charitable organizations

INFLUENCERS 88% Have advised others on where to buy 77% Consider themselves peer group influencers

(Exclusive of Home Ownership)

READER LIFESTYLE

WEALTH RATING

80% Plan to visit abroad in the next year 81% Exercise two or more times per week at home 74% Dine out several times per week 54% Go to nightclubs / lounges

40% $1MM+ Investments 12% $2MM+ Investments

Syndicated research scores an individual’s wealth and then compares it to the current census information relative to his or her respective market.

As a result, 68% of Tampa Style readers are in the top 10% of wealth income.

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Compared to the General Population, Tampa Style Readers are: 4x more likely to drive a prestige luxury vehicle 2x more likely to have large stock holdings 2x more likely to own a boat or yacht 3x more likely to own investment real estate 4x more likely to belong to a private club 3x more likely to travel abroad via first class 4x more likely to take luxury vacations 4x more likely to drink premium liquor 4x more likely to shop at luxury retailers Note: Information confirmed for over 90% of the exclusive estates/home delivery segment of our readership. Gender, audience, and average age are reflective of the entire distribution, and based on primary residence. Gender statistics are based on head of household. Demographic information is subject to change based upon distribution and subscribers.

SOCIAL MEDIA

LET’S SOCIALIZE From tweets to e-blasts our goal is the same: to deliver quality and exciting editorial content to our audience. Orlando & Tampa Style have you covered with weekly customizable Facebook posts, Tweets, Newsletters & Web presence with targeted Websites + “Digi-Style”.

We’re here to deliver your message to

In addition to print, Orlando Style and Tampa Style deliver digital magazines with daily updates, available on OrlandoStyleMagazine.com and TampaStyleMagazine.com via desktops, tablets and mobile devices.

The digital edition allows readers to read articles, view photoshoots, and to purchase products and services, with all advertisements being optimized to drive traffic to the brand’s site or designated URLs.

95,000*

Average Style Magazines’ sites traffic: 123,540 Visitors 89,025 Unique Visitors 300,250 Page Views

OF ORLANDO & TAMPA’S MOST

Affluent and Influential consumers.

Please email info@StyleToMe.com for more information on all digital rates and options.

16%

48%

16%

* Since these numbers are changing frequently, please read details online at OrlandoStyleMagazine.com/Mediakit and at TampaStyleMagazine.com/ mediakit

20%

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EDITORIAL

Unparralled Instinct Meets Impeccable Taste.

Filled with a rich editorial and diverse content, Orlando and Tampa Style connect with consumers of affluence and influence of the highest caliber at the height of their passions. From fashion to art and fine dining, from travel and business to beauty and health, we cover every aspect of the luxury lifestyle. Our top-tier readers rely on our expert voice and fresh perspective month after month to stay in the know and on the scene.

cover everything with exclusivity from where to eat, where to relax and where to shop; with highlights on restaurant, hotel, retail store and grand openings.We’re involved in the cities’ most exclusive parties and cultural events, always in the know with new product launches and interviews with celebrity chefs, personalities and entrepreneurs. Our editorial content creates an intimate connection with our communities and provides harmonious ad placement for targeted offers and events.

Dining ‘N Style | Living ‘N Style | Travel ‘N Style

“LUXURY IS IN OUR BLOOD”

No other magazine in the city offers such a wide array of hyperconcentrated, city-specific coverage. Our readers rely on Orlando Style & Tampa Style to define what’s new and now in their social scene. We

“

THE MAGAZINE GOES BEYOND THE GLOSSY COVERS

& GLITZY ADS I love the people who are the heart and soul of the magazine. Month after month they deliver stories with substance, and give back to the community that show the people that Style Magazines cares. The magazine helped me in many ways... Thank you!

From day one, the magazine has been a friend to Universal and continues to do so personally and professionally. Here’s to you and a hundred more years of good times and success. Cheers!”

Susan Warren, Senior Marketing Manager Universal Orlando - UOR/CityWalk

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THE CITY’S WHO’S WHO & WHAT TO DO©

ORLANDO STYLE • TAMPA STYLE Corporate site: StyleToMe.com | Magazines: OrlandoStyleMagazine.com | TampaStyleMagazine.com | TheConciergeGuide.com 8810 Commodity Cir. Ste 34, Orlando, FL 32819 321.281.4636 | Fx. 321.281.4635 info@StyleToMe.com