2016 Media Kit

Page 1


© D.YURMAN 2007

You’re Worth it!

Styletome.com • OrlandoStylemagazine.com • TampaStylemagazine.com • info@styletome.com


WELCOME TO STYLE Everything Luxury

A MULTI-PLATFORM, MULTI-CHANNEL CONNECTION BETWEEN THE LUXURY GOODS AND AFFLUENT CONSUMERS Never dull, always on the pulse. Style Magazines deliver a multi platform, multi-channel connection between the luxury goods industry and our cities’ most affluent consumers and readers. Utilizing our knowledge in print, web, social media and e-marketing, our team creates dynamic magazines filled with breathtaking photos and intriguing stories. We embrace the energy of metropolitan living and reach out with a positive focus on our neighbors and neighborhoods. Style Magazines’ unique combination of award winning photography and ground breaking S:11 in

T:12 in

B:12.5 in

journalism artfully answers the questions of Who is Who and What to Do for the people who lead the global conversation in fashion and the life in luxury.

Our publications are designed to build brand awareness and to drive purchasing action with an audience that represents each city’s most discriminating luxury goods consumers.

Get Results with Style!


HAVE PRIDE, SHOW CLASS, DISPLAY CHARACTER, WHERE SUCCESS IS CELEBRATED

Styletome.com • OrlandoStylemagazine.com • TampaStylemagazine.com • info@styletome.com


CLIENTS ADVERTISERS

The List

Rolex Mall at Millenia IWC Omega Tag Heuer Cartier Tiffany & Co. David Yurman Roger Dubuis Gucci Mayors Jewelry Anheuser Busch Peroni

Smirnoff Gray Goose Bailey’s Carmen Steffens White House Black Market Dillards Diesel Mercedes-Benz C-Wonder Hublot Remy Martin Macy's Neiman Marcus

Universal Orlando Disney World Waldorf Astoria Orlando Loews Don CeSar Hotel Hilton Orlando Ritz-Carlton Hyatt Regency Hotels Audi California Closet LA Fitness Hard Rock Hotel Rolls-Royce Motor Cars Land Rover, etc...

+ Countless Loyal, Local, Advertising Partners OYSTER PERPETUAL YACHT-MASTER II

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The Mall at Millenia 407-674-1871

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rolex

oyster perpetual and yacht-master are ® trademarks.

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08/02/2016 09:23:41

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NEW PERSONALIZED TREATMENTS. LUXURIOUS AND SOPHISTICATED SERVICE.

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Let us spoil you with poolside pampering.

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Ghost

Let us guide you on a kayak through Shingle Creek. Let us stop time so your kids can stay kids a little longer.

The power of simplicity

Let us show you another world you don’t have to go far to discover.

$349*

Comfort You – The ideal package to create fond memories. Includes breakfast for two and up to a $100 daily resort credit. For reservations, contact your travel professional, call The Ritz-Carlton at 407-393-4760 or visit ritzcarlton.com/orlando.

FLORIDA RESIDENTS

Receive 20% Off * Spa Treatments Monday – Thursday

The ultimate expression of luxury is realized at the Waldorf Astoria® Spa. Experience soothing environments, a holistic harmony of complete physical and emotional well-being and a new collection of customized offerings. From the transforming Regenerative Jade Facial to the lavish Golden Body Treatment, every treatment is tailored to your specific characteristics and aesthetic expectations.

Ghost is the essence of Rolls-Royce in its purest form. Discreet technology and a new V12 engine make for effortless, rewarding driving; while the uncluttered interior cossets every occupant. Simplicity may be hard to achieve, but it’s always worth the effort.

For reservations, please call 407-597-5360. Visit WaldorfAstoriaOrlando.com/Spa

Tiffany & Co.

© 201 5 Hilton Worldwide

Rolls-Royce Motor Cars Orlando, 895 N. Ronald Reagan Blvd., Longwood, FL 32750 Tel: 407.339.3443 www.rolls-roycemotorcars-orlando.com

*For your convenience a 20% service charge will be added to all spa services. Reservations for Spa are recommended and are subject to availability. Cannot be combined with any other offers or specials. Not valid for pre-contracted groups. Some restrictions may apply.

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Proof 1 9.25"

*Offer valid through June 30, 2015, subject to availability. Rate listed is starting from and is per room/per night, based on single or double occupancy, exclusive of taxes, gratuities, fees and other charges; does not apply to groups; cannot be combined with any other offer and is not applicable for Rewards redemption. $100 resort credit nightly for Executive Suites, $50 resort credit nightly for Deluxe Rooms. Hotel and resort credits cannot be used toward room rate, tax, resort 9" fee or gratuities. Credit cannot be reimbursed or exchanged if not used. Credit must be used during stay. Advanced reservations are required. Void where prohibited. ©2015 The Ritz-Carlton Hotel Company, L.L.C.

© Copyright Rolls-Royce Motor Cars Limited 2012. The Rolls-Royce name and logo are registered trademarks.

8.375"

10/11/12 5:44 PM ©T&CO. 2007

new ad.indd 1

What’s Your Celebration? T I F FA N Y C E L E B R AT I O N ® R I N G S E AC H R I N G H AS I T S OW N M E A N I N G. A S P EC I A L DAY. A D R E A M CO M E T R U E . CHANEL

A WO N D E R F U L S EC R ET. OV E R T I M E C R E AT E A U N I Μ U E STAC K T H AT

PRADA

T E L L S YO U R STO R Y. T I F FA N Y C E L E B R AT I O N R I N G S C A P T U R E I M P O R TA N T

GUCCI

FEELINGS WITH PERFECTION. FOR ALL TIME.

L O U I S VU I T T O N TIFFANY & CO.

Please visit www.tiffany.com/celebrations

SA I N T L A U R E N T

to create your own unique stack.

SA L VA T O R E F E R R A G A M O ROLEX BOUTIQUE JIMMY CHOO VE R SA C E

10.25"

TORY BURCH D A VI D Y U R M A N MICHAEL KORS K A T E SP A D E N E W Y O R K

FASHION. FORWARD.

WHBM.COM the Mall at Millenia, 4O7.354.5792 Visit Our teMpOrary lOcatiOn. leVel 2, near BlOOMingdales #GIVECOMPLIMENTS

the mall at millenia NEIMAN MARCUS | BLOOMINGDALE’S | MACY’S M A L L A T M I L L E N I A . C O M

MAM-4213-A01F AD2 November Orlando Style 9x10.875.indd 1

9/19/14 10:48 AM

BACK COVER

Contact us today to secure your ad placement. info@StyleToMe.com

TITLE: Celebration Rings '07 BLEED: 9.25" x 11.125" DIVISION: Retail TRIM: 9" x 10.875" JOB#: 07-Z-CR-549#4 LIVE: 8.375" x 10.25" PUB/DATE: Orlando Style-Nov. 2007 SKU #: 19144925, 17669664, 16182796, 16029289, 16085391, 17670824 SPACE: P4CB PRINTED: 8/17/07 - 9:45 AM CATEGORY: Celebration Rings PRINT SCALE: 100% IMAGES: TCo_Logo7_100K @ 83%, 19144925GMG07.tif @ 80.1%* FONTS: SterlingDisplay-HTF-Roman, SterlingText-HTF-Italic, SterlingText-HTF-Roman TRAFFIC: Geralyn PRODUCTION: NY2045QPR

Michael Kors PHOTOGRAPHY - Mario Testino

PLEASE CONTACT JENNIFER WASSERMAN WITH PRODUCTION QUESTIONS 212-230-6790 WARNING: The fonts used in this ad are custom-designed fonts that have specific text ligatures and other custom specifications. Use of any substitution fonts will result in space and text errors.

BLUE BAND COLOR BREAKDOWN: CYAN: 52%/YELLOW: 19% THE TIFFANY & CO. LOGO AND ALL TYPE SHOULD OVERPRINT BLUE BAND.

11.125"

BURBERRY

10.875"

Millenia


ORLANDO STYLE CIRCULATION

THE MAGAZINE GOES BEYOND THE GLOSSY COVERS

& GLITZY ADS I love the people who are the heart and soul of the magazine. Month after month they deliver stories with substance, and give back to the community that show the people that Style Magazines cares. The magazine helped me in many ways... Thank you! From day one, the magazine has been a friend to Universal and continues to do so personally and professionally. Here’s to you and a hundred more years of good times and success. Cheers!” Susan Warren, Senior Marketing Manager Universal Orlando - UOR/CityWalk

Unparalleled Instinct Meets Impeccable Taste. PHOTOGRAPHY - Chen Man

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Newsstand Presence

High Profile Events Luxury Transportation

4%

5%

21% Targeted Retailers, Spas Salons & Professionals

6%

PRINT 340,000* TOTAL ESTIMATED READERSHIP:

36%

+

Exclusive Subscription Luxury Home Delivery

Digital Distribution “Digi-Style”

28%

Concierge & In-Room Hotel/Resort Placement

*per issue. Incl. Residents and Visitors 34,000 monthly printed circulation 15,000+ subscribers Published 10x per Year,

Our strategy has always been to connect with the most qualified audience in the city through the most efficient channels possible. Our circulation model has the integrity, the authenticity and the quality you expect from a preeminent, luxury magazine.

*Distribution subject to change based on subscriber, reader & market needs. All data based on 2015 study

Orlando Style is available through an effective locationdistribution program, distributing through its national distribution partners, Ingram and The News Group to newsstands in Barnes & Noble, Publix, Sweetbay, WinnDixie, etc.... The magazine is also available in countless Spas, Retail, Hair Salons, Doctors’ Offices and Law Firms and is placed in more than 9,500 first-class, 4star hotel rooms in the metro Orlando area, reaching hundreds of thousands of people.

We are the publication of choice for luxury brands and trendsetters in our cities.

ORLANDO STYLE CAN BE FOUND AT THESE FINE LOCATIONS: Hotels: Waldorf Astoria Orlando Hyatt Regency Ritz Carlton Grande Lakes Grand Bohemian Sheraton Orlando Westin The Alfond Celebration Hotel Florida Hotel Orlando Marriott Loews Hotel Hilton Orlando Aloft High End Neighborhoods: IsleWorth Lake Nona Country Club Golden Oak at Walt Disney World Resort, etc.

Other luxury locations: Mercedes-Benz Aston Martin Orlando Ferrari Orlando Privé Salon Blue Martini Bloomingdales Hublot Tag Heuer Rolex Store Mayors Store Cartier Omega Store Carmen Steffens Neiman Marcus White House Black Market The Mall At Millenia The Florida Mall Dillards City Arts Factory Euro Living

Audi South Orlando Una Donna Più Winter Park Town Center The International Academy Of Design & Technology UCF Florida The Florida Visitors’ Center The Winter Garden Village Numerous Park Ave. Stores + many spas, hair salons, doctors offices, law firms, real estate offices, retail stores, etc... Go to : OrlandoStyleMagazine.com for updated information

Contact our sales team today: info@StyleToMe.com


TAMPA STYLE CIRCULATION

“FIRST-CLASS. STYLE MAGAZINES’ ARE

A publication that makes me feel More like a PARTNER than an advertiser. The Magazines are Smart, Edgy & Hip!” Verdell Ekberg, Director of Marketing The Shores Resort & Spa

Influencers & Trendsetters. Affluent Neighborhoods. Luxury Travelers. PHOTOGRAPHY - Hermione Corfield


Newsstand Presence

Luxury Transportation

5%

High Profile Events

12%

1%

20% Concierge & In-Room Hotel/Resort Placement

PRINT 120,000* TOTAL ESTIMATED READERSHIP:

+

Digital Distribution “Digi-Style”

30% Targeted Retailers, Spas Salons & Professionals

Exclusive Subscription Luxury Home Delivery

*per issue. Incl. Residents and Visitors 19,000 monthly printed circulation 5,100+ subscribers Published 10x per Year

*Distribution subject to change based on subscriber, reader & market needs. All data based on 2015 study

Tampa Style Magazine is synonymous with the luxury lifestyle. Tampa Style has built an effective location-distribution program, distributing through its national distribution partners, Ingram and The News Group to newsstands in Barnes & Noble, Publix, Sweetbay, WinnDixie. The magazines are also available in countless local spas, hair salons, Doctors’ offices and Law firms, at Concierge desks and in hotel rooms of many high-end, luxury hotels in the Tampa Bay area, reaching thousands of people. We are the publication

of choice for luxury brands and trendsetters in our cities.

TAMPA STYLE CAN BE FOUND AT THESE FINE LOCATIONS: Ferrari Tampa Bay Elite Travel Push Modeling Gold & Diamond Source Range Rover Parkshore Grill Beach Seafood & Tap House Marriott Courtyard Museum Of Fine Art Vinoy Renaissance St. Petersburg Resort & Gold Club Hollander Hotel Aveda Institute Jcon Hair Salon Sandpearl Resort Grand Hyatt Tampa Bay Floridian Palace Hotel Tag Heuer Embassy Suites Tampa

Downtown Convention Center Mayors Jewelers The Westin Tampa Harbour Island Don Vicente De Ybor Historic Inn Benz Model & Talent Agency Tampa General Ocean Prime Renaissance Tampa Neiman Marcus Intercontinental Tampa Hotel Ellenton Outlets Aston Martin Of Tampa Dillards Reeves Audi Euro Living Saks Fifth Avenue Lexus Of Tampa Bay

IADT Tampa John Casablancas Modeling University Of South Florida Aacardi Hair Salon Bert Smith Porsche + many spas, hair salons, doctors offices, law firms, real estate offices, retail stores, etc... Go to : TampaStyleMagazine.com for updated information

Contact our sales team today: info@StyleToMe.com


Put your products into the hands of the wealthy - Now! Image: Courtesy of Balmain


DEMOG AUDIENCE - DEMOGRAPHICS

SOPHISTICATED, INTELLIGENT TRENDSETTERS. AFFLUENT NEIGHBORHOODS. LUXURY TRAVELERS. REACH AN AUDIENCE OF INFLUENCE & AFFLUENCE All Style Magazines have built an exceptional following of the most active luxury consumers in the region. We are reaching affluent residents & visitors in top tier communities, luxury hotel resorts, via newsstands and high end retail locations. Over 95% of households in the prime communities subscribe to our magazines. Luxury travelers and top executive convention visitors find our magazine in their hotel rooms or at the concierge desk. Newcomers are able to discover Style Magazines at numerous newsstands throughout the city and other targeted locations. Our readers consider our magazine exceptional, resourceful and entertaining. They are discerning and driven with a meticulous eye for the finest products and services the world has to offer. These carefully vetted readers are considered to be serious Influencers within their social circles, meeting the criteria for authentic affluence with the ability to buy luxury at will.

AUDIENCE MHI: $230,000+ 54% are female 46% are male 38 is the median age 84% are married 83% are college graduates 68% are top management

BUYING POWER 86% Purchase Luxury Items 62% Volunteer for charitable organizations

INFLUENCERS 84% Have advised others on where to buy 74% Consider themselves peer group Influencers

READER LIFESTYLE 88% Shop at luxury retailers 82% Visit Spas and beauty salons frequently 81% Read reviews and referrals 80% Dine out several times per week 77% Travel first or business class 76% Own investment real estate 75% Have large stock holdings 74% Exercise two or more times per week 71% Use a personal money manager 70% Drive one or more luxury vehicle/s 68% Belong to a private club 60% Drink premium liquor 52% Go to nightclubs / Lounges Note: Information confirmed for over 90% of the exclusive estates/home delivery segment of our readership. Gender, audience, and average age are reflective of the entire distribution, and based on primary residence. Gender statistics are based on head of household. Demographic information is subject to change based upon distribution and subscribers. (Audience Survey 2015)


Never Dull, Always on the Pulse

PHOTOGRAPHY - An Le


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EDITORIAL CALENDAR FEBRUARY | VALENTINES ISSUE Ad Close: Dec 28 | Material due: Jan 6 | on sale: Feb 1 Coverage: SPRING FASHION, Valentines gift guide, Diet tips and tricks, Beauty section. Special Features: Rising Stars, BEST OF THE CITY MARCH | BEACHWEAR ISSUE Ad Close: Feb 1 | Material due: Feb 6 | on sale: March 1 Coverage: SPRING FASHION & BEAUTY, Fitness tips, Make up trends. Special Features: Swimwear, 5 STAR IN REAL ESTATE, No.1 Readers’ Choice APRIL | BODY & SOUL ISSUE Ad Close: Feb 28 | Material due: March 8 | on sale: April 1 Coverage: TOP HEALTH, BEAUTY + FITNESS, Buying a home, Autism awareness Special Features: BEAUTY& BRAINS, RENAISSANCE MEN MAY | DESTINATION ISSUE Ad Close: April 4 | Material due: April 6 | on sale: May 1 Coverage: THE BEAUTY ISSUE , Food & Wine trends, Brides, Bubbly & Brunch. Special Features: BEAUTIFUL HAIR, No.1 Readers’ Choice JUNE | MEN’S ISSUE Ad Close: May 2 | Material due: May 7 | on sale: June 1 Coverage: SUMMER TRAVEL TRENDS, Men of style, LUXURY CARS. Special Features: BEST BARS©, Renaissance Men JULY/AUGUST | SUMMER ISSUE Ad Close: June 2 | Material due: June 5 | on sale: July 1 Coverage: SUMMER FASHION, Travel destinations with style, Arts and entertainment. Special Features: ELITE DOCTORS©, BEST OF ORLANDO/TAMPA DOCTORS SEPTEMBER | FALL FASHION ISSUE Ad Close: July 31 | Material due: August 4 | on sale: Sep 1 Coverage: FALL FASHION & BEAUTY Special Features: The LEGAL ELITE© OCTOBER | RETAIL THERAPY ISSUE Ad Close: August 30 | Material due: Sep 8 | on sale: Oct 1 Coverage: Evening Fashion, WOMEN’S HEALTH, PHILANTHROPY, Exotic destinations Special Features: No.1 Readers’ Choice NOVEMBER | LUXURY ISSUE Ad Close: Sep 30 | Material due: Oct 6 | on sale: Nov 1 Coverage: TOP LUXURY 5 STAR REAL ESTATE PRO’S, Jewelry, Watches, Jewelry. Special Features: Must have Luxury items, Extended Real Estate Section DECEMBER/JANUARY | HOLIDAY ISSUE Ad Close: Nov 1 | Material due: Nov 9 | on sale: Dec 1 Coverage: MEGA HOLIDAY GIFT GUIDE - Gifts from $100 to over $1 million. Special Features: Florida Winter Fashion, No.1 Readers’ Choice DEPARTMENTS IN EVERY ISSUE: CITY NEWS | STYLE | HEALTH & BEAUTY | TRAVEL | FASHION | LUX CARS | ART | DESIGN | FOOD & SOCIAL.

Due dates vary from the material close deadlines listed above and can be provided at request. General questions, please contact: info@styletome.com Editorial Contributors contact: cathleen@orlandostylemag.com


DIGITAL MEDIA

Let’s Socialize PHOTOGRAPHY: Steven Klein for Balmain

Styletome.com • OrlandoStylemagazine.com • TampaStylemagazine.com • info@styletome.com


DIGITAL 105,000*

18%

TOTAL ESTIMATED DIGITAL CONTACTS:

Member e-blast

10%

40%

Instagram

20% Digital Readers

* daily and rising These are unique contacts and opt-in subscribers per Social Media ‘digital mail out’. Our audience is affluent, educated and active with the majority at age groups from 21 to 55.

Twitter

12%

In addition to print, Orlando Style and Tampa Style deliver digital magazines with daily updates, available on OrlandoStyleMagazine.com and TampaStyleMagazine.com via desktops, tablets and mobile devices. The digital edition allows readers to read articles, view photoshoots, and to purchase products and services, with all advertisements being optimized to drive traffic to the brand’s site or designated URLs.

Facebook

*Distribution subject to change based on subscriber, reader & market needs. All data based on 2015 study

Go Social with Style: From tweets to e-blasts and video channels, our goal is the same: to deliver quality and exciting content to our audience. Orlando & Tampa Style have you covered with weekly customizable Social Media posts, Tweets, Newsletters & Web presence with targeted Websites + “Digital magazine versions”. We are offering a variety of options to deliver your digital message to Orlando’s & Tampa’s most Affluent and Influential consumers. Ask for a detailed digital rates sheet. • Social Media E-blast (Members & others) • Video Profiles - (Youtube & others) • Digital magazines - (Magzter & Issuu)

20%

34%

10%

20%

10%

6%

* Numbers are changing frequently in the digital world, for the latest updates please go online to: OrlandoStyleMagazine.com/Mediakit TampaStyleMagazine.com/Mediakit

Just do it : info@StyleToMe.com


GET RESULTS WITH STYLE - YOU’RE WORTH IT! 8810 Commodity Cir. Suite 34, Orlando, FL 32819 Ph. 321.281.4636 | Fx. 321.281.4635 info@StyleToMe.com

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