Portfolio 30A July/August Issue

PORTFOLIO30A

Vol. I • Issue July/August 2017

www.Portfolio30A.com

It’s more than buying a home...

it’s building a life.

Rosemary Beach ✴ Alys Beach ✴ WaterSound ✴ Seaside ✴ WaterColor ✴ The Retreat

Helping you find your place on Scenic Hwy 30A. Stewart Haire, Realtor® Accredited Luxury Home Specialist 850.687.4450 ✴ Stewart@HomesOn30A.com Stewart.30APropertySearch.com

The Scenic 30-A Real Estate Specialists!

WATERCOLOR

WATERCOLOR

UND

24 COVE HOLLOW STREET

7,444 SF • 7 Bedrooms • 8 Baths • $3,495,000

ER

TR CO N

AC T

409 NEEDLERUSH DRIVE

5,086 SF • 6 Bedrooms • 5½ Baths • $4,395,000

Always on the Ball, Only at the Beach.

WATERCOLOR

SEAGROVE BEACH

1848 E. COUNTY HIGHWAY 30-A, #4

249 MONTGOMERY STREET

WATERCOLOR

WATERSOUND BEACH

LOT 66 X 110 • $1,645,000

7,444 SF • 3 Bedrooms • 3½ Baths • $1,745,000

12 THICKET CIRCLE

2,525 SF • 4 Bedrooms • 4½ Baths • $1,495,000

850.231.9007

99 COMPASS POINT WAY, #403

1,329 SF • 2 Bedrooms • 2 Baths• $1,095,000

TheBeachGroup.com

Info@TheBeachGroup.com

ECAR UPDATE

ECAR Update for Portfolio 30A Readers Provided by ECAR in Partnership with Portfolio30A

to keep our membership educated, informed and technically proficient for all their Real Estate needs!”

Register Here: www.eventbrite.com/e/5th-annualsoldiers-on-the-water-registration

Nina McCaslin-Horn

The Emerald Coast Association of Realtors in partnership with local businesses would like to give 125 wounded Soldiers, Airmen, Sailors, Marines, and Gold Star children a day on the water to show our gratitude for their sacrifice.

ECAR Vice President Announcement The Emerald Coast Association of Realtors is proud to announce that Nina McCaslin-Horn will serve as Vice President of the Association for 2017.

Nina is an active member of ECAR and has served as At-large Director and numerous committees, including RPAC and Public Policy. She is the 2016 ECAR Realtor of the Year. She will serve as president of the Association in 2019.

When asked why she chose to serve as an ECAR officer, Nina said her inspiration is to “continue the tradition of governing ECAR members to be leaders and the very best that they can be in the Real Estate Industry in Northwest Florida!”

Nina’s message to ECAR members: “We have proven to be among the top Realtors for our State and we will continue

This year, Soldiers On The Water will be held Saturday, September 16, and will serve our nation’s combat wounded by providing world-class fishing to recognize and honor their sacrifice, encourage independence, foster connections within the community, and promote healing and wellness through camaraderie and a shared passion for the outdoors, the Gulf waters, and the sport of fishing.

Emerald Coast Association of REALTORS® 6757 U.S. Hwy 98, Suite 202, Santa Rosa Beach, FL 32459 10 Hollywood Blvd. SE, Fort Walton Beach, FL 32548 (850) 243-6145 – customerservice@ecaor.com www.EmeraldCoastHomesOnline.com www.EmeraldCoastRealtors.com

An Investment in Knowledge Pays the Best Interest. -Benjamin Franklin Shop Exceptional Listings at: www.30ALocalProperties.com

30A’s

LUXURY

REALTOR B O B B Y

®

J O H N S O N

Bobby began his real estate career 18 years ago. His deep roots in the local community have allowed him to build a strong center of influence. “I have spent 36 years on 30-A” specializing in coastal properties and uncovering rare gems along the Emerald coast; Bobby claims his success in Real Estate is simply doing what you love. In addition to real estate sales, Bobby is an avid surfer and overall outdoorsman.

Bobby’s commitment to the industry achieves results: • Owner of 30A Local Properties • Average over 50 transactions a year!

• 18 years as a top producing agent along 30A • 5 Years of Coaching by top producing Coach John Gualtieri • 2016 American Institute of Real Estate--voted top ten agent in the state of Florida based on client satisfaction • #1 Hottest Real Estate company on 30A by 30A.com for the past 3 years!’

Bobby Johnson

Owner/Realtor® 35 Clayton Lane Suite B • Grayton Beach, FL 32459 Bobby@30ALocal.com • www.bobby.30alocal.com

CALL TODAY 850. 865. 7798

Invest on 30A

“We heard so many people say, ‘The planned communities are beautiful, but they just don’t work for me. I want more space, more view, less congestion. I can’t find a beautiful home outside of those communities, so I’m stuck.’ It was evident to us that there are families who want high style and high quality, but not necessarily in one of the tightly constrained planned communities.” -GJ

SOPHISTICATED LUXURY Groundswell | 30A Local Properties

A collaboration that’s shaking up the game of luxury home buying on 30A

Invest on 30A

By Riesa Pascal • Photography by Brittany Godbee • Design by Portfolio30A

S

easoned developer Glenn Jacks has been developing high-end residential communities since 1980 and recently launched his home builder concierge company Groundswell. Real Estate pro Bobby Johnson first got into the business 18 years ago and is now the proud owner of 30A Local Properties. Two years ago, these experts put their heads together to create homes for very specific buyers whose presence they saw growing in the marketplace of iconic 30A. Seeking gorgeous ocean views, direct beach access, and room for more expansive yards and ample parking together the duo set out to develop homes that would provide options not available in a planned community.

“We heard so many people say, ‘The planned communities are beautiful, but they just don’t work for me. I want more space, more view, less congestion. I can’t find a beautiful home outside of those communities, so I’m stuck.’ It was evident to us that there are families who want high style and high quality, but not necessarily in one of the tightly constrained planned communities.” -GJ

There will always be a need for cute beach cottages, but more sophisticated buyers have arrived here and they are looking for more. They want grander lifestyle homes with larger indoor/outdoor spaces, spectacular views, more room for kids to play, private courtyards, sumptuous pools, the list goes on and on. Fortunately, Glenn and Bobby embraced the concept and began to envision more gracious coastal homes set on larger lots. “Homes that have something to say for themselves” -GJ

“Glenn and I saw a need in the market for the kind of fine homes typically found in the highend planned communities but located in the more expansive, existing beach communities. We began to focus on certain styles and locations where this concept would work perfectly, and that’s the genesis of 292 Pompano.” -BJ

292 Pompano was a culmination of Glenn and Bobby’s first effort to put that perfect house together, and its success reflects the tireless work and dedication that went into creating that complete package. The home, described as West Indies architecture reminiscent of St. Lucia and

Martinique, is all about luxury lifestyle. Balconies quality within the area, but most importantly, the and terraces provide private spaces for everyone new homeowners are unquestionably happy with to enjoy while the landscape architecture creates their purchase. Their joy is that they can bring their seamless indoor/outdoor spaces. Large wraparound family, kids and grandkids together in a place they porches provide shaded outdoor areas to bask in can all enjoy with each other. the beautiful weather while oversized windows and doors capture coveted Going forward, Glenn and Bobby views and breezes of the “Glenn and I saw a need in the market for want their collaboration to help gulf. In addition to the the kind of fine homes typically found in the others enjoy this very special spot high-end planned communities but located use of building materials of the world. They want to offer a in the more expansive, existing beach made by local custom fresh alternative. communities. We began to focus on certain mill workers, custom

styles and locations where this concept would cabinet makers and iron work perfectly, and that’s the genesis of 292 “We sensed that would-be craftsmen, 292 Pompano Pompano.” -BJ 30A buyers wanted something also showcases the talent different, and so we worked hard of renowned designers Erika Powell and Emily to find out exactly what that was. We want to Williams of Urban Grace, who helped create continue to build in these great little communities luxurious, but practical, interiors. that offer so much promise and value. Our plan is to

continue listening to the marketplace and making Through a combination of Bobby’s interaction with buyers’ wishes a reality.” -GJ the marketplace and Glenn’s endless research on how buyers wanted to live in their 30A homes, the pair were able to put the home under contract even before it was listed or completed. 292 Pompano set an astonishing new benchmark for price and

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CATHLEEN K. BODE Editor-in-Chief JONATHAN FRIESE Production Manager jonathan@styletome.com

National Ad Sales advertise@Portfolioflorida.com 407. 267. 6852

ELIZABETH MEJIA Graphic Design design@styletome.com

PORTFOLIO30A Local Ad Sales Santa Rosa Beach adteam@Portfolio30A.com 850. 889. 8858

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CIRCULATION & DISTRIBUTION Circulation Manager JOEL D. J. 30A CIRCULATION: INFODEPOT - WARREN BUTLER

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Published bimonthly, Portfolio Florida® and Portfolio 30A® are registered Trademarks. © Copyrights 2017

by Portfolio Magazine Group LLC. All rights reserved. Reproduction in whole or in part of any text, photography, or illustration only with written permission of the publisher. Portfolio Florida® and Portfolio 30A®, its officers, staff members and writers do not warrant the accuracy of or resume responsibility for any of the material contained herein. Freelance photographers are responsible for their copyrights.

All photo materials, letters and text submitted to Portfolio Florida® and Portfolio 30A® automatically becomes property of Portfolio Florida® and Portfolio 30A®. Portfolio Magazine Group LLC is a Sister Company of Orlando Style Magazine LLC. Email inquiries to: advertise@PortfolioFlorida.com PORTFOLIO FLORIDA® AND PORTFOLIO 30A® is published bimonthly by PORTFOLIO MAGAZINE GROUP LLC 8810 Commodity Cir, Ste. 34, Orlando, FL 32819 PORTFOLIO30A - Santa Rosa Beach - advertise@portfolioflorida.com

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®® P R O P E R T I E S

P R O P E R T I E S

®

HOT SPOT 3 0 A.c o m

karen holder

broker/owner 850.687.1064 karen@homeson30a.com www.homeson30a.com

linda campbell

realtor 850.830.3173 linda@lindasales30a.com www.lindasales30a.com

spectacular views of western lake & the gulf of mexico

304 cove hollow street | $2,595,000 5 bR | 5½ BA | 3,914 sq ft | watercolor

expansive wraparound porches and a pool with cabana area

265 western lake drive | $2,195,000 5 bR | 5 BA | 2,821 sq ft | watercolor

large outdoor entertaining area with private pool

88 vermilion way | $3,759,000 6 bR | 6½ BA | 5,359 sq ft | watercolor

✴ accredited luxury home specialists ✴ www.homeson30a.com | www.lindasales30a.com

List it with

Linda and Karen

Call THE Luxury Real Estate Agents

located lakefront with stunning views of the gulf

230 w. bermuda drive | $5,299,500 5 bR | 6½ BA | 7,000 sq ft | the retreat

prime location only two blocks from the gulf of mexico

90 silver laurel way | $1,749,000 5 bR | 5 BA | 3,288 sq ft | watercolor

magnificent new construction offering a private pool

77 azalea street | $2,655,000 6 bR | 6½ BA | 4,611 sq ft | seagrove

karen holder broker/owner 850.687.1064 karen@homeson30a.com

linda campbell realtor 850.830.3173 linda@lindasales30a.com

Beautiful Homes on 30A

How To Market Luxury Homes Facts About Affluent Homebuyers: Percent of first-time and repeat buyers with household incomes of $200,000 or more: 8% Percent of first-time and repeat buyers who bought homes priced $500,000 and more: 10% Percent of first-time and repeat buyers who bought homes 3,501 sq ft or more: 9% Source:Â The 2016Â Profile of Home Buyers and Sellers

I

t seems to many agents that selling expensive homes is a quick path to big earnings, but it is also very time-consuming and can be very expensive.

Standing at the peak of any effort is not easy. P.T. Barnum said: “Without promotion something terrible happens… nothing!”

In real estate today, social marketing is dominant, but in the luxury market, people are skeptical of massmedia and they looking at targeted luxury publication and they seek referrals from their friends and their Sphere of Influence. The medium to affect attention from this target audience is network hubs that pertain to sports, philanthropy, clubs, business resources and other mixing venues and groups.

Homeowners in the luxury market are very active. They are involved in their community, they are travelers, they are information hungry and they are vocal in their opinions. To get their attention and create buzz, you need “interesting”, concise information…not sales pitches. You can jump start their imagination with high quality images and photos and by focusing on benefits. <

TOP

10 Apps

3. Realtor.com

Search for the home of your dreams with an app that has the most accurate listing information available.

- iPhone and Android

4.Houzz

Found the perfect home? Here’s an app that will provide the inspiration you need to make it your own. Includes more than 8 million photos of homes that you can search by room, style, location and more. - iPhone and Android

5. MagicPlan

Not sure how you’re going to fit all your furniture in a new home? Pull out your smartphone. MagicPlan can quickly measure rooms and create floor plans from the photos you take.

- iPhone and Android

for Home Buyers & Sellers

2.Dwellr

Developed by the U.S. Census Bureau, this app drills down to the neighborhood level to provide home values, education statistics, commuting information and more.

- iPhone and Android

Calculator Plus

A top 100 financial app in the United States and 30 other countries, Mortgage Calculator Plus quickly estimates your mortgage, then provides analytics and graphs to show you principal payments over time and much more.

- iPhone

9. Family

Handyman DIY Tip Genius

If you’re preparing your old home for sale or improving your new one before moving in, this app can save you time and money.

- iPhone and Android

1. Homesnap

See a home for sale that you like? With Homesnap, you just take a photo with your smart phone and the Homesnap app can pull the home’s interior photos and data from the Multiple Listing Service. A pro version available to Realtors® offers even more information.

- iPhone and Android

8. Mortgage

6.GreatSchools Finder

Get detailed ratings, test scores and reviews of schools in the areas where you’re looking to buy.

- iPhone and Android

7. AroundMe

See how close a home is to banks, bars, grocery stores, entertainment and other key locations that may influence where you buy.

- iPhone and Android

10. Real

Estate Dictionary

Having trouble deciphering all the real estate jargon?

This app from Lingodiction covers more than 2,000 common terms, concepts and fundamentals.

- iPhone and Android

AndersenÂŽ windows come in styles, shapes and sizes to fit any purpose and every personality.

With natural wood interiors, low-maintenance exteriors and a host of elegant options, itâ&#x20AC;&#x2122;s no wonder professional builders and remodelers choose AndersenÂŽ windows more often than any other brand.

andersenwindows.com

“Discover the Coastal Lifestyle”

BeachWalk Vacations offers vacation accommodations along Florida’s beautiful Emerald Coast from the coastal villages of 30A to the Destin Harbor. Reserve your perfect vacation today! www.BeachwalkVacations.com 30A | Destin BeachWalk Vacation Properties O: 850.460.9333 215 Grand Blvd. Suite 101 Miramar Beach, FL 32550

Rugged & Sophisticated HabitareHome.com {new items are added frequently}

Available at Santa Rosa Beach Warehouse: ROUND DINING TABLE 48″ WEATHERED LOOK – ORIGINAL RH TABLE $ 990 ROUND DINING TABLE 60” WEATHERED LOOK – ORIGINAL RH TABLE $ 1,190 850. 889. 8858

You name it - Oil on Canvas, 48"x30" Artist direct Price: $ 1,950 Please contact at info@ArteVue.com

"DEBO" Artist | Santa Rosa Beach | info@ARTEVUE.com | ARTEVUE.COM Also: www.saatchiart.com/Debo

You' re Worth it!

[30A Luxury Homes]

World-class homes and cottages, most beautiful white-sand beaches, amazing sunsets, watersports, endless views, family fun, wonderful dining options, unbelievable investments, are all part of the experience you live with on 30A. When to buy? Where to buy?

How can I make sure I’m getting a good deal?

These are the questions I can help you answer. I am calm, sophisticated, a great negotiator and I will negotiate the best deals for you.

As a Real Estate investor myself, I have been buying, selling and successfully investing in profitable properties for many years. Take advantage of my knowledge.

Contact me today: 850. 889. 8858

SVEN J. BODE

Realtor®

The 30A-Lister 850. 889. 8858 or 407. 267. 6852 sven@30ALister.com facebook.com/30ALister 30ALister.com

scan with your smart phone

Keller Williams Emerald Coast • 3925 W County Highway 30A, • Santa Rosa Beach, FL 32459

We love the 30A Beaches.

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Helping you find your place

On Scenic Hwy 30A

Call me for experienced real estate advice on the 30A market.

Stewart Haire, RealtorÂŽ Accredited Luxury Home Specialist 850.687.4450 â&#x153;´ Stewart@HomesOn30A.com Stewart.30APropertySearch.com