30A LUXURY LIFESTYLE AT THE BEACH
Portfolio30A.com 2017 Media Kit
REACH MORE PROSPECTIVE
BUYERS & SELLERS
WITH MORE DISPOSABLE INCOME IN AN ELEGANT & SIMPLISTIC FORMAT
portfolio30A.com • advertise@portfolioflorida.com
WELCOME TO PORTFOLIO A Collection of Fine Homes
Portfolio uniquely reaches the most influential and elusive consumers in our nation’s most affluent destinations. Portfolio is a highly exclusive publication with readers and homeowners of properties valued in the $1.5 million range and up. To ensure we reach the most elite audience, our publication utilizes a controlled distribution model, which ensures Portfolio is placed directly in the hands of the area’s most powerful and acquisitive consumers through home deliveries, via real estate offices, luxury hotels & resorts, doctor’s offices, law offices and other high-traffic luxury locations in the market. 80 percent of the wealth in the United States is controlled by less than 10 percent of the population. Portfolio offers luxury advertisers a highly efficient opportunity to target the most powerful consumers in the area’s most concentrated centers of wealth. The collective goal of a combined marketing startegy with Portfolio Magazine with the print publications and PortfolioFlorida.com on the digital side ensures to reach the affluent readers each and every time. Professional realtors are able to upload their listings in the $500k range and up to Portfolio30A.com complementary and FREE of charge. Try it today!
portfolIo30a Our customized distribution is continuously reevaluated to ensure that your advertisement is reaching your audience
FIND PORTFOLIO AT THESE LOCATIONS: Select Publix Locations On Free Stands • Top Real Estate Offices • High-End Venues • Upscale Businesses • Golf Courses, Luxury Car Dealerships • Elective Medical And Surgery Centers • Select Retailers, and in many Vacation Rental Homes
Volume 1 • Issue 1
Every Time Ocean frOnt Masterpiece on 30a *Details on page 32
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PRINT 65,000* TOTAL ESTIMATED READERSHIP:
*Distribution subject to change based on subscriber, reader & market needs. All data based on 2016 study
Per Issue*
12,000 copies are printed each cycle *Includes pass-along readership
Portofolio’s digital publication reaches an additional 30,000+ qualified individuals via weekly email campaigns.
6,000 MAGAZINES are direct mailed to our private list of finely targeted, local high networth individuals, including owners or previous owners of high-end property and current or past renters of luxury homes. Portfolio is also locally mailed to the affluent and influential residents in our city, such as top CEOs, business leaders, celebrities and high net-worth households.
6,000 MAGAZINES are distributed through top Real Estate offices, grocery store free racks, high-end venues and upscale businesses such as luxury resorts & Spas, as well as select hotels, golf courses, luxury car dealerships, elective medical and surgery centers, and select retailers.
DIGITAL 50,000* These are unique contacts on the web and opt-in subscribers per Social Media ‘digital mail out’. Our audience is affluent, educated and active * digital members through solical media and website as of March 2016
In addition to the print editions, Portfolio provides regular content daily listing updates, available on PortfolioFlorida.com via targeted email campaigns, desktops, tablets & mobile devices. Responsive by design, this elegant, simple and user-friendly digital resource allows consumers to review and research the city’s Top Realtors, view property listings, and contact agents directly with all advertisements being optimized to meet the consumers’ needs. Portfolio also maintains weekly communication to our digital members with frequent social media updates.
Contact our sales team today: advertise@portfolioflorida.com
Reach an Audience of INFLUENCE & AFFLUENCE
portfolio30A.com • advertise@portfolioflorida.com
DEMOG SOPHISTICATED, INTELLIGENT TRENDSETTERS. AFFLUENT NEIGHBORHOODS. LUXURY TRAVELERS. Portfilio Magazine is reaching affluent residents & visitors in top tier communities, luxury hotel resorts, via high end retail locations and exclusive vacation homes. • Prime properties receive our magazines via mail. • Visitors are able to discover the Magazines at numerous locations throughout the area. Our readers consider Portfolio30A Magazine & Portfolio30A.com exceptional, resourceful and a useful tool to help them find their right partner to either sell, buy or to rent. These carefully vetted readers are considered to be serious Influencers within their social circles, meeting the criteria for authentic affluence with the ability to buy luxury property at will.
AUDIENCE MHI: $230,000+ 54% are female 46% are male 38 is the median age 84% are married 83% are college graduates 74% are top management
BUYING POWER 86% Purchase Luxury Items 62% Volunteer for charitable organizations
INFLUENCERS 84% Have advised others on where to buy 74% Consider themselves peer group Influencers
READER LIFESTYLE 98% Own luxury real estate 82% Own investment real estate 81% Travel first or business class 80% Dine out several times per week 77% Own a business 76% Use a personal money manager 75% Have large stock holdings 74% Exercise two or more times per week 71% Visit Spas and beauty salons frequently 70% Drive one or more luxury vehicle/s 68% Belong to a private club 60% Drink premium liquor Note: Information confirmed for over 90% of the exclusive estates/home delivery segment of our readership. Gender, audience, and average age are reflective of the entire distribution, and based on primary residence. Gender statistics are based on head of household. Demographic information is subject to change based upon distribution and subscribers. (Audience Survey 2016)
For any Questions or Requests, please email to:
Customer Service:
advertise@portfolioflorida.com
Get Results!
portfolio30A.com • advertise@portfolioflorida.com
sold
10 good reasons to advertise with Portfolio 30A 1) Great value at very reasonable rates. 2) Strategic targeted distribution. Get Results! 3) Reach a select, private, and qualified group of readers who are proven purchasers and investors in multimillion-dollar properties. 4) Advertisers receive Portfoilo magazines to use for their own promotion. 5) A great tool to get new high-end listings. 6) Sellers love to see their homes advertised in Portfolio30A. 7) Reach qualified group of buyers for luxury goods and services. 8) Print advertiser are also able to place their listings Free on Portfolio30A.com. 9) Portfolio Magazine provides luxury agents and real estate brands with a forceful, compelling and memorable message that consumers still rely upon when making a buying or selling decision in the luxury real estate market. 10) The case for print in the luxury real estate footprint remains powerful for many reasons with the most important being that the elusive “One Percent� that purchases these kind of estate properties continues to read and endorse magazines, each and everyday!
LUXURY LIFESTYLE AT THE BEACH
A Portfolio of Luxury Homes and Estates. Finally a place for You.
Portfolio Magazine Group LLC • A Sister Company of Style Magazines Santa Rosa Beach 407. 267. 6852 advertise@portfolioflorida.com • Portfolio30A.com