at International Congress
shared vision & values ! ! ! !
Our 2020 Visions are the roadmap for converting our long-term aspirations into reality. While Coca-Cola envisions a world filled with opportunities that range from doubling its system revenues by 2020, AIESEC is working towards impacting more young people and exponentially turning them into positive change makers for the world though it leadership programs.
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Your values:
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What they mean to us:
Leadership —————————————————-—— our essence Collaboration ——————————————————- our mission ! Integrity —————————————————— Accountability ——————————————————- our values ! Passion —————————————————— ! Diversity ——————————————————Quality ———————————————————— our behaviour
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100 years of the! contour bottle! !
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#1 THE CONTOUR BOTTLE SOUVENIRS
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THE IDEA: To offer as souvenirs to over 400 of Coca-Cola’s companies, partners and clients, a bottle of coca-cola painted in the theme of peace and happiness, connecting the vision of AIESEC and Coco-Cola’s centenary celebrations of its contour bottle. WHERE: Day 3 & 4
#2 100 ON 100 COCA-COLA
THE IDEA: 100 country culture stalls will write 100 peace messages on a bottle each and video montages as well as live photo feeds on Facebook, Instagram and Twitter will be updated. WHERE: Day 1 at Global Village.
#3 WEALTH FROM WASTE LIMCA RECORD
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THE IDEA: All the tins and bottles used through out the conference to be brought to the open, outside the venue at a suitable location and a directed LIMCA record-breaking LIVE art work to be made out of it. WHERE: Closing Ceremony.
#4 EVOLUTION STORY COCA-COLA VS. AIESEC
THE IDEA: Two LONG wall (or Catwalk) banners running on either side, one sharing Coke Evolution and the other sharing AIESEC’s and converging to a shared 20-20 vision. WHERE: in the venue corridor, all through the conference.
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Coca-Cola and 
 the Special Events of International Congress
#1 Opening Ceremony! #5 OPENING HAPPINESS AT OPENING CEREMONY
THE IDEA: A 5 minute Keynote Speech by Mr.Venkatesh Kini on the theme of peace and happiness and how Coca-Cola has long spread happiness through striving to be ceaselessly excellent in the market. WHERE: Opening Ceremony.
#6 CHEERS TO EFFERVESCENCE
THE IDEA: Simultaneous opening of 1600 Coco-Cola bottles in the plenary at the end of Mr.Kini’s speech as a token of an effervescent beginning to International Congress 2015. WHERE: Opening Ceremony
#2 Global Village by Coca-Cola! #7 THE PHOTO BOOTH & WALL
THE IDEA: A moments capturing photo booth for the 126 country stalls and a massive photo wall where people pin their photo prints and sign of saying “<Country Name>’s Moment of Happiness powered by Coke.” WHERE: Global Village
#3 Youth Speak Forum #7 THE COCA-COLA WORKSHOP THE IDEA: Workshop for the youth delegates by Coca-Cola on topic of relevance . (Responsible Marketing, Sustainability, etc.) WHERE: Youth Speak Forum
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Other workshops taking place are: 1. Alcatel Lucent 2. DHL 3. Bacardi 4. Unilever to name a few.
#4 Culture Dinner #8 SOME COKE TO GO WITH THIS, PLEASE?
THE IDEA: The joy of sipping some Coke with the extravagant Indian cuisine for the international delegates, who can choose from over 10 styles of regional Indian cuisines. WHERE: Culture Dinner
#5 Indian Night #9 THE COCA-COLA STUDIO
THE IDEA: 2-3 AIESEC performances followed by a captivating musical show by Coca-Cola’s artists. WHERE: India Night
#6 Awards Night ! #10 ME-WE-WORLD AWARDS PRESENTATION BY COCA-COLA’S LEADERS
THE IDEA: Coca Cola to give impact awards and recognise top youth run organisation/NGO/Schools. The winners will be decided by AIESEC team. The awards will be given out by Coke leaders who have supported us like Mr.Atul Singh, Mr. Venkatest Kini, Mr. Deepak Jolly, etc. WHERE: Awards Night
#7 Global Youth Voice #11 COKE ZERO AT GLOBAL YOUTH VOICE
THE IDEA: Coke Zero’s workshops, panel discussions and sessions for external delegates and its health influence factors making it known as a healthier brand. WHERE: Global Youth Voice
#8 Morning Plenary! #12 ZERO MORNINGS WITH COCA-COLA
THE IDEA: Every morning plenary at International Congress would begin with brief Yoga sessions, on Red and Black / Red Yoga mats. WHERE: Morning plenary everyday.
#9 Daily Agenda Sessions #13 COKE BREAKS BARRIERS
THE IDEA: The Coke counters will offer drinks only if ONE delegate, took another delegate belonging to another country. This way, coke will break the ice between two global citizens and helps make the world a better place. WHERE: During daily breaks
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Not just until IC 2015, it is the journey and onwards!
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Pre-Conference ACTIVITIES: 1. Partnership Launch online 2. Partnership Launch at On-ground events like 6 city editions of Global Youth Voice at Chennai, Bangalore, Hyderabad, Mumbai, Pune and Delhi 3. Social Media promotions - Instagram, Facebook, Twitter 4. Website advertising 5. Exclusive Partnership Blogs 6. Delegate Emails, Network Mailers and Newsletters to promote partnership and create buzz 7. Media relations and mentions 8. Extensive engagement activities at AIESEC Indiaâ&#x20AC;&#x2122;s National Conferences before IC 2015
Post-Conference ACTIVITIES: 1. Partnership Press Conference 2. Outputs powered by Coca-Cola 3. Conference videos and advertisement bytes for Coca-Cola 4. Future Association planning to Support Coca-Colaâ&#x20AC;&#x2122;s Me-WeCommunity Sustainability Plan 5. Exclusive Engagement modules for 2016 - planning and strategising for a stronger association. 6. Publishing the 10 year association of Coca-Cola and AIESEC as a report, officially launching it and distribution to partners, clients and global network.
! Our Outreach ! Social Media Insight Channel
No. of posts per campaign
Outreach per post
Total outreach per campaign
50
50,000
25,00,000
1000 - 50,000
nil
upto 50,000
Youtube
25 total videos
1,00,000
Over 2 million views
100 per campaign
100 accounts average
Reach to 100,000 fresh accounts
Live Stream
10 sessions
50,000 viewers 500,000 views
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Let us join hands Millions of organisations and businesses walk in and out of the world, but very few live up to a purpose larger their own. is an organisation that has constantly striven to make a difference than merely existing for profits. At every point in time, Coca-Cola has sprinted ahead of the line marking its business motive and served a selfless intention that is far more refreshing than its products. And at AIESEC, change is an additive instrument. With conviction, we trust in the power of the youth and that international barriers can be dissolved through exchange opportunities which will enable people know people, cultures and stories better. We believe that your support can get us closer to what we envision, peace and fulfilment of humankindâ&#x20AC;&#x2122;s potential.