Coca cola

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AIESEC

INTERNATIONAL CONGRESS 2015 August 2015 | Hyatt Regency | Gurgaon, India

Steering change and forging meaning through youth leadership



FIRST LOOK

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PREVIOUS CONGRESSes

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SHARED VISION AND VALUES

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COCA COLA AND AIESEC (APRIL & MAY)

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COCA COLA AND AIESEC (JUNE & JULY) COCA COLA AND AIESEC (AUGUST)

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COCA COLA AND AIESEC (SPECIAL EVENTS AT IC) COCA COLA AND AIESEC (POST CONFERENCE) COCA COLA AND AIESEC (SEPTEMBER & OCTOBER)

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EXCLUSIVE BRAAND PACKAGES

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COMMERCIALS

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COLLABORATION BENEFITS

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IC VENUE

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ANNUAL ACTIVITIES OF AIESEC INDIA

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OUR PARTNERS

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LET US JOIN HANDS

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International Congress is the annual convening of AIESEC and its members from 125 countries, aimed at celebrating youth leadership, cultural diversity and global togetherness. The purpose of the conference is to gather youth delegates, business leaders, entrepreneurs and global trailblazers who will strategize and co-create AIESEC’s vision for a brief future. This vision will enunciate the idea of a progressive, traditionally modern India using an international platform like none other.

900

500

100

Global Youth

Indian Youth

Core Team

400 Alumni

100

Corporates

100

50

50,000

50

Partners

Embassies

Virtual Delegates

Speakers

30

126

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Performances

Countries

4

Days


Year

International Congress Host

Year

International Congress Host

1991

Germany

2003

Belgrade, Serbia & Montenegro

1992

Hungary

2004

Germany

1993

Great Britain

2005

India

1994

Spain

2006

Poland

1995

Sri Lanka

2007

Turkey

1996

Poland

2008

Brazil

1997

United States

2009

Malaysia

1998

Finland

2010

India

1999

South Africa

2011

Kenya

2000

United Kingdom

2012

Russia

2001

Switzerland

2013

Egypt

2002

Canada

2014

Taiwan

Adi Godrej Head of Godrej Family, India IC 2010, India

IC 2010 featured in print media over 110 times between July 15th September 15thExtensive coverage (Avg of 1.8 articles per day)

Shivendra Singh Managing Director, Fortis IC 2010. India

Arkady Dvorkovich Deputy Prime Minister, Russia IC 2012, Russia

Laila Iskander Jiang Yi-huah Minister of States, Egypt Premier of Republic of China IC 2013, Egypt IC Taiwan, 2014

Over 45 senior management representatives (CEOs, Global HR & Branding VPs) of some of the largest global corporations attended the conference

Brand ambassadors for IC Indo-Pak tennis players Rohan Bopanna and Aisam Qureshi.

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The IC 2010 Opening Ceremony video was the most tweeted non-profit video in the world on the 23rd of August. Over 1,00,000 hits on the IC 2010 website


Our 2020 Visions are the roadmap for converting our long-term aspirations into reality. While Coca-Cola envisions a world filled with opportunities that range from doubling its system revenues by 2020, AIESEC is working towards impacting more young people and exponentially turning them into positive change makers for the world though it leadership programs.

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VISION

“to provide a platform that enables youth to speak up for issues of personal, professional, societal and global relevance� Global Youth Voice talks emphasize on the need to voice out opinions, ask questions and tell the right stories and encourages youngsters to pursue their dreams, ideas and thoughts. It is a convention that brings youth delegates together to share stories which have pursued innovative, creative and thoughtful solutions to issues prevalent in our society.

TOPICS

SUSTAINABILITY

|

HAPPINESS

|

HEALTH & LIFESTYLE

Cities: Mumbai Hyderabad Pune

Audience: 300 Students, 5 Corporates 8 Speakers 7


Biggest AIESEC in India National Conference having a participation of 600 young Indian leaders from 25 cities

Objectives of conference: 1.Strategize plans for quarter 3 operations on how to upscale Internship programs 2.Strategize and plan for up scaling leadership experiences 3.Partnership launch and recruitment goal launch for August cycle 4.International Congress Social Media Curtain raiser

600 STUDENTS

10 NATIONAL PARNTERS

10 WORKSHOP PARNTERS

Cities: BANGALORE, AHMEDABAD

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Partnership Launch online Social Media promotions - Instagram, Facebook, Twitter, and YouTube Website advertising Exclusive partnership blogs 1000 delegate emails, network mailers and newsletters to promote partnership and create buzz • Media relations and mentions • • • • •

The final edition of Coca-Cola Youth Talk to be done in association with United Nations (UN) India. 600 delegates from the NCR region will be attending the program on August 12, 2015.

Pre Study tours are the series of tours that the International Congress 2015 delegates will go to before the conference to explore India. Destination branding, Coca-Cola signage on vehicles, and branding through media projects will be the major deliverables from the tours. Destinations: Leh Ladakh, Goa, Jaipur, Agra, and Kerela. 9


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Audience:      

20 + Government Dignitaries AIESEC India Board Members IC advisory Board Global Partners 1400 Young leaders 50,000 Live viewers.

Date : 21st August, 2015 Venue : Hyatt Regency, Gurgaon Time : 2:00pm - 5:00pm

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Objectives:

A 5 minute Keynote Speech by Mr.Venkatesh Kini on the theme of peace and happiness and how CocaCola has long spread happiness through striving to be ceaselessly excellent in the market..

Agenda

Speakers & Performance

Duration

Tentative Key Note Speaker 1

Prime Minister of India – Shri Narendra Modi

15mins

Live Performance

Manganiyar Seduction

25mins

Key Note Speaker 2

Mr. Venkatesh Kini

10mins

Message from President, AIESEC International

President AIESEC International – Ana Saldarriaga

10mins

Live Performance

Quincy Charles

20mins

Message from President, AIESEC India

President AIESEC India, Alok Khatri

10mins

Live Performance

Samudra School for Indian Contemporary Performing Arts - Jalam

20mins

Message from President, IC 2015

AIESEC IC 2015 President – Sahil Chopra

10mins

Closing Act

Steel Poi Performance

12mins


Objectives:

At International Congress 2015, expect to witness a walk-in of 1500+ Indians who will go through 126 global cultural experiences ranging from Venezuelan attires, Brazilian snacks, German beverages and more. This also provides a chance for 900 international delegates across the globe to witness and discuss each other’s cultural changes, habits and country realities.

Deliverable:

A moments capturing photo booth for the 126 country stalls and a massive photo wall where people pin their photo prints and sign of saying “<Country Name>’s Moment of Happiness powered by Coke.”

Deliverable:

HillTop Song sung by Member Committee Presidents of 126 countries at Global Village. Exclusive copyrights to CocaCola.

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Date : 21st August, 2015 Venue : Leisure Valley Time: 5:30 pm – 8:00 pm

Audience:

 100 embassies  1400 delegates  126 countries  5000 audience


Objectives:

Regions to be showcased

 Punjab  Rajasthan  Kerela  Nagaland

India Night is about celebrating the rich culture, festivals and diversity of India. An incredible experience of the tasty food, folklores and musical performances of 29 states.

Date : 27th August, 2015 Venue : Hyatt Regency. Gurgaon Time: 7:00 pm – 11:00 pm

Audience:      

1400 Delegates Delhi Ministry Haryana Ministry Tourism Ministry Incredible India dignitaries Global and National Partners

Agenda

Duration

[Tentative] Key Note 1 Chief Minister of Haryana – Manohar Lal Chatter

7:00pm – 7:15pm

[Tentative] Key Note 2 Tourism Minister of India – Mahesh Sharma

7.15pm – 7.30pm

Coke Studio at IC

Tetseo Sisters to be at India Night

2-3 AIESEC performances followed by a captivating musical show by Coca-Cola’s artists.

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Objectives:

Electrolux Award Night, a night at International Congress 2015 that recognizes the winners, and innovation and ideas contributed by AIESEC entities across the globe. It is also about acknowledging the impact and projects undertaken by our esteemed AIESEC alumni around the world. This event is also about acknowledging and awarding AIESEC’s global partners and companies who support us and help us growth and evolve in our operations and strategies.

President of AIESEC India, Gurin Pal Singh, on Awards Night, 2013. Date : 29th August, 2015 Venue : Hyatt Regency. Gurgaon Time: 7:00 pm – 11:30 pm

Coca Cola to give impact awards and recognise top youth run organisation/NGO/Schools. The winners will be decided by AIESEC team. The awards will be given out by Coke leaders who have supported us like Mr.Atul Singh, Mr. Venkatest Kini, Mr. Deepak Jolly, etc.

AGENDA

DURATION

[Tentative] Performance – The Manganiyar Seduction Opening Key Note – Electrolux

8 pm – 8:45 pm 8:45 pm – 9 pm

Awards Recognition

9 pm – 11 pm

India- Poland Ceremony and Speech by CCP Poland Tentative Closing Performance – Asia Electrik by Sivamani

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11 pm – 11:15 pm 11:15 pm – 11:30 pm


Objectives:

Initiated in 2010, Global Youth to Business Forum was soon called Global Youth Speak Forum, an event which connects top young leaders to global business leaders to explore the topics of leadership, innovation and corporate responsibility.

Date : 24th August, 2015 Venue : Hyatt Regency, Gurgaon Time : 10:00 am – 7:00 pm Power Talk to be delivered by Mr. Muhtar Kent, Global CEO, Coca-Cola.

Deliverables: Workshop for the youth delegates by Coca-Cola on topic of relevance (Responsible Marketing, Sustainability, etc.) WHERE: Youth Speak Forum Other workshops taking place are: 1. Alcatel Lucent 2. DHL 3. Bacardi 4. Unilever 5. Nielsen 6. Mindvalley

Audience:     

1000 International Delegates 700 Indian Delegates 10 Global Partners 12 Workshops 15 Speakers

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Every morning plenary at International Congress would begin with brief Yoga sessions, on Red and Black / Red Yoga mats.

The Coke counters will offer drinks only if ONE delegate, took another delegate belonging to another country. This way, coke will break the ice between two global citizens and helps make the world a better place. 16


THE CONTOUR BOTTLE SOUVENIRS

To offer as souvenirs to over 400 of Coca-Cola’s companies, partners and clients, a bottle of Coca-Cola painted in the theme of peace and happiness, connecting the vision of AIESEC and Coco-Cola’s centenary celebrations of its contour bottle.

WEALTH FROM WASTE LIMCA RECORD

All the tins and bottles used through out the conference to be brought to the open, outside the venue at a suitable location and a directed LIMCA record-breaking LIVE art work to be made out of it.

EVOLUTION STORY COCA-COLA VS. AIESEC

Two LONG wall (or Catwalk) banners running on either side, one sharing Coke Evolution and the other sharing AIESEC’s and converging to a shared 20-20 vision. 17


1. 2. 3. 4. 5. 6.

Partnership Press Conference Outputs powered by Coca-Cola Conference videos and advertisement bytes for Coca-Cola Future Association planning to Support Coca-Cola’s Me-WeCommunity Sustainability Plan Exclusive Engagement modules for 2016 - planning and strategising for a stronger association. Publishing the 10 year association of Coca-Cola and AIESEC as a report, officially launching it and distribution to partners, clients and global network.

Pre Study tours are the series of tours that the International Congress 2015 delegates will go to before the conference to explore India. Destination branding, Coca-Cola signage on vehicles, and branding through media projects will be the major deliverables from the tours. Destinations: Leh Ladakh, Goa, Himanchal Pradesh, Kashmir, Kerela, Gangtok, Udaipur, Andaman, and Golden Triangle.

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Celebrating the success of International Congress as the biggest youth event in India by showcasing output, event impact video and recognizing all partners that supported the conference. Delegate profile - Media partners, Government Official, 200 IC partners and Board of advisors.

Objectives of conference: 1. Strategize and plan for up scaling leadership experiences in winter cycle 2. Coca - Cola Partnership Impact Session 3. International Congress Team Discharge

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â‚š 85,00,000

Month

Details

On ground Outreach

April

Youth Voice Talks (Mumbai)

300 Students, 5 Corporates, 8 Speakers

May

Youth Voice Talks (Hyderabad, Pune)

600 Students, 10 Corporates, 16 Speakers

June

June National Conference Youth Voice Talks (Bangalore)

900 Students, 15 Corporates, 8 Speakers

July

Youth Voice Talks (Ahmedabad)

300 Students, 5 Corporates, 8 Speakers

August

Youth Voice Talks (Delhi), Pre Study Tours, International Congress 2015

800 International Students, 600 Indian Students, 200 Alumni, 200 Corporates & other stakeholders

September

Post Study Tours, IC Celebration Night

500 Internationals, 500 Indians, 10 Media Partners, 100 IC Partners

October

National Strategy Conference

600 Students, 5 Corporates

Total

21 Activities

5100 Students, 240 Corporates, 40 Speakers, 10 Media Partners, 200 Alumni

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Partnership Amount Partnership Modules

Title Partner: 85,00,000 Benefits Offered

Conference Naming Rights Welcome Adress by the CEO Feature on the main event backdrop Dedicated Company fall banner inside the main conference hall Company banners on front side of the Hotel Building Feature on media center backdrop Company Souvenirs in the delegation kits Company videos playing during breaks Company banners in the partners' lounge

ON-SITE VISIBILITY

Company banners at the entrance Branding on venue direction signboards Exclusive standee & banner spaces in reigonal meeting rooms

Quantity

Title Yes 1 12 2 1 1400 As per company 8 3 12 2x2=4

Feature on delgate Lanyards and ID cards

1500 Branding on floor decals 1 Branding on escalator runners 2 Column wraps with company logos 4 Branding in conference massage booths 2 Dedicated charging booth branding 2 Branding on conference shuttle buses/cars 10 Branding on Visual Displays across the venue 16 Branding on Welcome Stations and registration booths 4 Company Feature on door clings 450 Company Souvenirs and Adverts in delegate rooms 450 Branding on meal vouchers and food coupons 18000 Conference Naming Rights Title Opening Ceremony Title Global Village Title SPECIAL EVENTS SIGNAGE

BRAND ENGAGEMENT

India Night

Culture Dinner Global Youth Voice Premiere Partners' Dinner Coke Zero Yoga Classes in the morning Kiosk space for delegate interaction and product display - Happiness Booths Biggest Contour Bottle The Coca Cola Workshop at Youth Speak 21

Title Title Title Title 5 days

2 Closing Ceremony Youth Speak


Partnership Amount Partnership Modules

Title Partners: 85,00,000 Benefits Offered Company Advertisement/ Feature on conference mobile Application 'Your Company presents IC mobile application' via a launch Company Adverisement in 'IC Live' conference webcast Centrally located 'Your Company presents IC Website' banner Full page adverstisement in the main Conference Brochure Front inside cover feature in the main Conference Brochure Back inside cover feature in the main conference brochure

ATTENDEE COMMUNICATION

Back Cover Feature in the main Conference Brochure Advertisement in Conference Aftermovie Personalized Partner Launch Video Company Feature in all Guest invitations Full Page Article on partnership in Report (To be circulated among all our Partners and Internal Network) Half Page Article on partnership in Report (To be circulated among all our Partners and Internal Network) Quarter Page Article on partnership in Report (To be circulated among all our Partners and Internal Network) Full page company feature in all IC emails Half page company feature in all IC emails Session Branding Company Feature on Conference Website Branding on Attendee bags Branding on conference T-shirts/ Shirts/ Kurta Branding on Bag Stuffers SPECIALTY ITEMS AND Branding on conference mason jars APPAREL Branding on Conference Slippers Branding on conference Notebooks and other Stationery

MEDIA OUTREACH (Online)

MEDIA OUTREACH (Onground)

Customized Facebook posts (Outreach : Over 100,000 people) Customized tweets Personalized Twitter Cards Customized instagram pictures with company hashtags Exclusive Blogs Mentions in external websites Celebrity tweets about the conference, including company hashtags 50 Mentions in newspapers 10 radio mentions Feature during television ads Branding on 5 hoardings Backdrop Branding for press conferences Promotion through media in 7 cities through "Global Youth Voice Talks"

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Quantity 1 Nil Nil 1 2000 2000 2000 2000 Yes Yes 2000 2000 2000

2000 1500 1500 Yes Yes 2000 2000 2000 2000 2000 pairs 2000 150 1000 10 100 50 25 50 50 10 Yes 5 1 6 cities


With about 65% of India’s 1.2 billion people being aged 35 or less, International Congress provides organizations a unique platform to reach, engage and interact with a highly filtered target demographic not only in India but across the 125 counties in the AIESEC Network. Reach your target audience before the competition does. o

India’s largest International youth conference

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Brand engagement opportunities with 126 country youth

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Digital Promotion, TV, Radio and web

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Outreach through campaigns on Facebook, Twitter, Youtube, Snapchat, and Instagram

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Content generation and community building through interactive platforms

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Diversity of delegates, speakers and dignitaries during 11 special events

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Product activation and instant feedback mechanism through the 10 day conference

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Being a part of the Global Youth Leadership Movement

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Host City for 2015

GURGAON The Millennium City of India

The city of Gurgaon, is located on the border with Delhi with New Delhi to its north east, in the state of Haryana. Gurgaon has an estimated population of 876,824 and is of about 282.7 square miles. Retail is an important industry in Gurgaon, with the presence of 26 shopping malls. It is also one of the most important offshoring centres in the world, providing outsourcing solutions in software, IT, service and sales through delivery facilities and call centres.

Gurgaon is home to 250, 50% of the Fortune 500 Companies. Gurgaon has now emerged to become the city with the third highest per capita income in India.

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Two Annual Recruitment Cycles across 24 cities and local chapters 1 National Youth Speak Forum & over 10 local ones On-ground Outreach = 7000 youngsters 60+ National, Local and Regional Conferences 8000 AIESECers engaged 50+ Social Events | 1,00,000 - social outreach A total of 5000 international professionals and volunteers to visit and work in Indian in 2015 Over 2000 Indian youth to go on exchange programs abroad in 2015

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Mr. Dilip Chenoy National Skill Development Corporation

Mr. SK Swamy Mr. Manish Advani International Advertising Association

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Mr. Anand Pillai Sen. Ex. VP HR, Chief Learning Officer Reliance Industries Ltd. Member World Economic Forum GAC


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www.aiesec.in www.aiesec.org

CONTACT Sahil Chopra President sahil.chopra@aiesec.net +91 90412 77233

Spatika Suparaneni Business Development spatika.suparaneni@aiesec.net +91 96039 19945

Shail Pancholi Business Development shail.pancholi@aiesec.net +91 97277 18432

Sarvesh Pande Operations and Logistics sarvesh.pande@aiesec.net +91 97689 88548


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