Associate Partnership Proposal

ASSOCIATE PARTNERSHIP

at

AIESEC

INTERNATIONAL CONGRESS 2015

“

Steering change and forging meaning through youth leadership

”

International Congress is the annual convening of AIESEC and its members from 125 countries, aimed at celebrating youth leadership, cultural diversity and global togetherness.

The purpose of the conference is to gather youth delegates, business leaders, entrepreneurs and global trailblazers who will strategize and co-create AIESEC’s vision for a brief future. This vision will enunciate the idea of a progressive, traditionally modern India using an international platform like none other.

900

500

100

Global Youth

Indian Youth

Core Team

400 Alumni

100

Corporates

100

50

50,000

50

Partners

Embassies

Virtual Delegates

Speakers

30

126

10

Performances

Countries

Days

Year

International Congress Host

Year

International Congress Host

1991

Germany

2003

Belgrade, Serbia & Montenegro

1992

Hungary

2004

Germany

1993

Great Britain

2005

India

1994

Spain

2006

Poland

1995

Sri Lanka

2007

Turkey

1996

Poland

2008

Brazil

1997

United States

2009

Malaysia

1998

Finland

2010

India

1999

South Africa

2011

Kenya

2000

United Kingdom

2012

Russia

2001

Switzerland

2013

Egypt

2002

Canada

2014

Taiwan

Adi Godrej Head of Godrej Family, India IC 2010, India

IC 2010 featured in print media over 110 times between July 15th September 15thExtensive coverage (Avg of 1.8 articles per day)

Shivendra Singh Managing Director, Fortis IC 2010. India

Arkady Dvorkovich Deputy Prime Minister, Russia IC 2012, Russia

Brand ambassadors for IC Indo-Pak tennis players Rohan Bopanna and Aisam Qureshi.

Laila Iskander Jiang Yi-huah Minister of States, Egypt Premier of Republic of China IC 2013, Egypt IC Taiwan, 2014

Over 45 senior management representatives (CEOs, Global HR & Branding VPs) of some of the largest global corporations attended the conference

The IC 2010 Opening Ceremony video was the most tweeted non-profit video in the world on the 23rd of August. Over 1,00,000 hits on the IC 2010 website

Host City for 2015

GURGAON The Millennium City of India

The city of Gurgaon, is located on the border with Delhi with New Delhi to its north east, in the state of Haryana.

Gurgaon has an estimated population of 876,824 and is of about 282.7 square miles.

Retail is an important industry in Gurgaon, with the presence of 26 shopping malls. It is also one of the most important offshoring centres in the world, providing outsourcing solutions in software, IT, service and sales through delivery facilities and call centres.

Gurgaon is home to 250, 50% of the Fortune 500 Companies.

Gurgaon has now emerged to become the city with the third highest per capita income in India.

â‚š 30,00,000 Opening Ceremony Youth Speak Workshop Youth Voice Talks 3 days of theme branding.

Final Product

Units

Price

Audience 1500 Students | 15 Corporate Speakers

Youth Voice Talks

5

12,50,000

Youth Voice Talks - Mumbai (Co-presenters)

1

2,50,000

400 Students | 3 Speakers

Youth Speak Workshop

1

12,50,000

1000 International Delegates | 400 Indian Youth | Registration for workshops | 10 Global Partners| Ministers | UN Representatives

Global Youth Voice Workshop

1

5,00,000

500 Indian Students from 25 cities | 100 Internationals from 40 countries

2,50,000

5 Government Ofiicials/ Dignitaries, Partner Companies representation, Youth from over 125 countries, 5 Media houses, Entertainers and Performers

3 Days of theme branding and partnership launch for exchange program with Nielsen

3

Total Price Discount

35,00,000

ASSOCIATE PARTNER PRICE

30,00,000

5,00,000

Objectives:

Opening Ceremony of AIESEC’s 67th International Congress will be about incepting and changing the perception of 1400 delegates from 126 countries on the growth story of India and on how far we have evolved ourselves in terms ideas, innovation and technology.

Advaita to perform at the Opening Ceremony of AIESEC IC 2015.

Role of Neilsen:

Date : 21st August, 2015 Venue : Hyatt Regency, Gurgaon Time : 2:00pm - 5:00pm

Nielsen Branded as Associate Brand Partner of International Congress 2015

Audience:      

20 + Government Dignitaries AIESEC India Board Members IC advisory Board Global Partners 1400 Young leaders 50,000 Live viewers.

Deliverables:

Opening Keynote 12 Banners on the 3 layered stage Branding and Promotion on LED screens

Agenda

Speakers & Performance

Duration

Tentative Key Note Speaker 1

Prime Minister of India – Shri Narendra Modi

15mins

Tentative Key Note Speaker 2

Youth Affairs Minister India – Sarbananda Sonawal

10mins

Live Performance

Advaita / Raghu Dixit

25mins

Key Note Speaker 3

Title Partner

10mins

Message from President, AIESEC International

President AIESEC International – Ana Saldarriaga

10mins

Live Performance

Quincy Charles

20mins

Message from President, AIESEC India

President AIESEC India, Alok Khatri

10mins

Live Performance

Samudra School for Indian Contemporary Performing Arts - Jalam

20mins

Message from President, IC 2015

AIESEC IC 2015 President – Sahil Chopra

10mins

Closing Act

Steel Poi Performance

12mins

Objectives:

Initiated in 2010, Global Youth to Business Forum was soon called Global Youth Speak Forum, an event which connects top young leaders to global business leaders to explore the topics of leadership, innovation and corporate responsibility.

Role of Neilsen:

Date : 24th August, 2015 Venue : Hyatt Regency, Gurgaon Time : 10:00 am – 7:00 pm

Nielsen Team Delivering Workshop at Youth Speak. The topic can be picked from one of the following themes

Technology

Sustainability

Audience:

1000 International Delegates 700 Indian Delegates 10 Global Partners 12 Workshops 15 Speakers

Global Citizenship

Deliverables:

Workshop Partner Leader Speaker Partnership Launch

Agenda

Duration

Key note-1 United Nations Secretary – General’s Envoy Youth – Ahmed Alhendawi

10:00am – 10:30am

[Tentative] Key Note 2 Minister of Power – Mr. Piyush Goyal

10:30am - 11:00am

Workshop Spaces

11:00am - 12:00pm

Lunch

12:00pm - 2:00pm

Panel Discussion

2:00pm - 3:00pm

Workshops 1/2/3 (Parallel Workshops)

3:00pm - 5:30pm

Closing Note

5:30pm - 6:00pm

Objectives:

Global Youth Voice is a platform that enables youngsters to understand the importance of speaking up for things of personal, professional and social relevance.

The Premier Talk:

6 TALKS 6 CITIES 1 PREMIER TALK Global Youth Voice Talks: The following cities will host Global Youth Voice Talk :  Ahmedabad  Bangalore  Chennai*  Delhi  Hyderabad  Mumbai  Pune *Already Conducted Timelines: March – July Audience: 2100 Indians

A convention of Indian & foreign youth to share stories which have pursued innovative, creative and thoughtful solutions to issues prevalent in our society.

Date : 21st- 24th August, 2015

Audience:

200 International Delegates 200 Indian Delegates

Role of Neilsen:

Nielsen to promote HR opportunities and campus ambassadors in every city.

Agenda

Duration

Opening Note

10mins

Story 1

15mins

Story 2

15mins

Break / Talent Gig

10mins

Session 1 – GYV Theme

15mins

Session 2 – GYV Theme

15mins

Session 3 – GYV Theme

25mins

Closing

5mins

Networking Space

20mins

Deliverables:

Complete Title Branding and Database/feedback sharing 20 minutes slot for Company workshop in each city

Nielsen as Co-Presenter for Mumbai GYV Talk Date: April 25, 2015 Venue: Hard Rock CafĂŠ, Worli Delegate number: 300

Partnership Amount

Title Partners - 85,00,000 | Co-presenters - 50,00,000

Partnership Modules

Benefits Offered Conference Naming Rights

Quantity Associate Partners

Welcome Adress by the CEO

Nielsen India

Feature on the main event backdrop

1

Dedicated Company fall banner inside the main conference hall 12

ON-SITE VISIBILITY

SPECIAL EVENTS SIGNAGE

Company banners on front side of the Hotel Building

2

Company Branding throug Hotel Building light presentation

3 days

Feature on media center backdrop

1

Company Souvenirs in the delegation kits

1400

Company videos playing during breaks

3 days

Company banners in the partners' lounge

8

Company banners at the entrance

3

Branding on venue direction signboards

12

Exclusive standee & banner spaces in reigonal meeting rooms Feature on delgate Lanyards and ID cards

2x2=4

Branding on floor decals

1

Branding on escalator runners

2

Column wraps with company logos

4

Branding in conference massage booths

2

Dedicated charging booth branding

2

Branding on conference shuttle buses/cars

10

Branding on Visual Displays across the venue

16

Branding on Welcome Stations and registration booths

4

Company Feature on door clings

450

Company Souvenirs and Adverts in delegate rooms

450

Opening Ceremony

Yes

Global Village

No

Youth Speak

Yes

India Night

No

Culture Dinner

No

Global Alumni Congress

Yes

Global Youth Voice Premiere

Yes

Partners' Dinner BRAND ENGAGEMENT Club Night Awards Night

1500

Yes No No

Partnership Amount

Title Partners - 85,00,000 | Co-presenters - 50,00,000

Partnership Modules

Benefits Offered Company Advertisement/ Feature on conference mobile Application

Quantity

NA 'Your Company presents IC mobile application' via a launch NA Company Adverisement in 'IC Live' conference webcast NA Centrally located 'Your Company presents IC Website' banner 1 Full page adverstisement in the main Conference Brochure 2000 Front inside cover feature in the main Conference Brochure 2000 Back inside cover feature in the main conference brochure 2000 Back Cover Feature in the main Conference Brochure 2000 Advertisement in Conference Aftermovie ATTENDEE Yes COMMUNICATION Personalized Partner Launch Video Yes Company Feature in all Guest invitations 2000 Full Page Article on partnership in Report (To be circulated among all our Partners and Internal Network) 2000 Half Page Article on partnership in Report (To be circulated among all our Partners and Internal Network) 2000 Quarter Page Article on partnership in Report (To be circulated among all our Partners and Internal Network) 2000 Full page company feature in all IC emails 1500 Half page company feature in all IC emails 1500 Session Branding 3 days Company Feature on Conference Website Yes Branding on Attendee bags 2000 Branding on conference T-shirts/ Shirts/ Kurta 2000 2000 SPECIALTY ITEMS AND Branding on Bag Stuffers APPAREL Branding on conference mason jars 2000 Branding on Conference Slippers 2000 pairs Branding on conference Notebooks and other Stationery 2000 Customized Facebook posts (Outreach : Over 100,000 people) 150 Customized tweets 1000 Personalized Twitter Cards 10 MEDIA OUTREACH Customized instagram pictures with company hashtags 100 (Online) Exclusive Blogs 50 Mentions in external websites 25 Celebrity tweets about the conference, including company hashtags 50 50 Mentions in newspapers 50 10 radio mentions 10 Feature during television ads NA MEDIA OUTREACH Branding on 5 hoardings 5 (Onground) Backdrop Branding for press conferences 1 Promotion through media in 7 cities throgh "Global Youth Voice Talks" Yes

With about 65% of India’s 1.2 billion people being aged 35 or less, International Congress provides organizations a unique platform to reach, engage and interact with a highly filtered target demographic not only in India but across the 125 counties in the AIESEC Network. Reach your target audience before the competition does. o

India’s largest International youth conference

o

Brand engagement opportunities with 126 country youth

o

Digital Promotion, TV, Radio and web

o

Outreach through campaigns on Facebook, Twitter, Youtube, Snapchat, and Instagram

o

Content generation and community building through interactive platforms

o

Diversity of delegates, speakers and dignitaries during 11 special events

o

Product activation and instant feedback mechanism through the 10 day conference

o

Being a part of the Global Youth Leadership Movement

Two Annual Recruitment Cycles across 24 cities and local chapters 1 National Youth Speak Forum & over 10 local ones On-ground Outreach = 7000 youngsters 60+ National, Local and Regional Conferences 8000 AIESECers engaged 50+ Social Events | 1,00,000 - social outreach A total of 5000 international professionals and volunteers to visit and work in Indian in 2015 Over 2000 Indian youth to go on exchange programs abroad in 2015

Mr. Dilip Chenoy National Skill Development Corporation

Mr. SK Swamy Mr. Manish Advani International Advertising Association

Mr. Anand Pillai Sen. Ex. VP HR, Chief Learning Officer Reliance Industries Ltd. Member World Economic Forum GAC

www.aiesec.in www.aiesec.org

CONTACT Sahil Chopra President sahil.chopra@aiesec.net +91 90412 77233

Spatika Suparaneni Business Development spatika.suparaneni@aiesec.net +91 96039 19945

Shail Pancholi Business Development shail.pancholi@aiesec.net +91 97277 18432

Sarvesh Pande Operations and Logistics sarvesh.pande@aiesec.net +91 97689 88548