ASSOCIATE PARTNERSHIP
at
AIESEC
INTERNATIONAL CONGRESS 2015
“
Steering change and forging meaning through youth leadership
”
International Congress is the annual convening of AIESEC and its members from 125 countries, aimed at celebrating youth leadership, cultural diversity and global togetherness. The purpose of the conference is to gather youth delegates, business leaders, entrepreneurs and global trailblazers who will strategize and co-create AIESEC’s vision for a brief future. This vision will enunciate the idea of a progressive, traditionally modern India using an international platform like none other.
900
500
100
Global Youth
Indian Youth
Core Team
400 Alumni
100
Corporates
100
50
50,000
50
Partners
Embassies
Virtual Delegates
Speakers
30
126
10
Performances
Countries
Days
Year
International Congress Host
Year
International Congress Host
1991
Germany
2003
Belgrade, Serbia & Montenegro
1992
Hungary
2004
Germany
1993
Great Britain
2005
India
1994
Spain
2006
Poland
1995
Sri Lanka
2007
Turkey
1996
Poland
2008
Brazil
1997
United States
2009
Malaysia
1998
Finland
2010
India
1999
South Africa
2011
Kenya
2000
United Kingdom
2012
Russia
2001
Switzerland
2013
Egypt
2002
Canada
2014
Taiwan
Adi Godrej Head of Godrej Family, India IC 2010, India
IC 2010 featured in print media over 110 times between July 15th September 15thExtensive coverage (Avg of 1.8 articles per day)
Shivendra Singh Managing Director, Fortis IC 2010. India
Arkady Dvorkovich Deputy Prime Minister, Russia IC 2012, Russia
Brand ambassadors for IC Indo-Pak tennis players Rohan Bopanna and Aisam Qureshi.
Laila Iskander Jiang Yi-huah Minister of States, Egypt Premier of Republic of China IC 2013, Egypt IC Taiwan, 2014
Over 45 senior management representatives (CEOs, Global HR & Branding VPs) of some of the largest global corporations attended the conference
The IC 2010 Opening Ceremony video was the most tweeted non-profit video in the world on the 23rd of August. Over 1,00,000 hits on the IC 2010 website
Host City for 2015
GURGAON The Millennium City of India
The city of Gurgaon, is located on the border with Delhi with New Delhi to its north east, in the state of Haryana. Gurgaon has an estimated population of 876,824 and is of about 282.7 square miles. Retail is an important industry in Gurgaon, with the presence of 26 shopping malls. It is also one of the most important offshoring centres in the world, providing outsourcing solutions in software, IT, service and sales through delivery facilities and call centres.
Gurgaon is home to 250, 50% of the Fortune 500 Companies. Gurgaon has now emerged to become the city with the third highest per capita income in India.
â‚š 30,00,000 Opening Ceremony Youth Speak Workshop Youth Voice Talks 3 days of theme branding.
Final Product
Units
Price
Audience 1500 Students | 15 Corporate Speakers
Youth Voice Talks
5
12,50,000
Youth Voice Talks - Mumbai (Co-presenters)
1
2,50,000
400 Students | 3 Speakers
Youth Speak Workshop
1
12,50,000
1000 International Delegates | 400 Indian Youth | Registration for workshops | 10 Global Partners| Ministers | UN Representatives
Global Youth Voice Workshop
1
5,00,000
500 Indian Students from 25 cities | 100 Internationals from 40 countries
2,50,000
5 Government Ofiicials/ Dignitaries, Partner Companies representation, Youth from over 125 countries, 5 Media houses, Entertainers and Performers
3 Days of theme branding and partnership launch for exchange program with Nielsen
3
Total Price Discount
35,00,000
ASSOCIATE PARTNER PRICE
30,00,000
5,00,000
Objectives:
Opening Ceremony of AIESEC’s 67th International Congress will be about incepting and changing the perception of 1400 delegates from 126 countries on the growth story of India and on how far we have evolved ourselves in terms ideas, innovation and technology. Advaita to perform at the Opening Ceremony of AIESEC IC 2015.
Role of Neilsen:
Date : 21st August, 2015 Venue : Hyatt Regency, Gurgaon Time : 2:00pm - 5:00pm
Nielsen Branded as Associate Brand Partner of International Congress 2015
Audience:
20 + Government Dignitaries AIESEC India Board Members IC advisory Board Global Partners 1400 Young leaders 50,000 Live viewers.
Deliverables:
Opening Keynote 12 Banners on the 3 layered stage Branding and Promotion on LED screens
Agenda
Speakers & Performance
Duration
Tentative Key Note Speaker 1
Prime Minister of India – Shri Narendra Modi
15mins
Tentative Key Note Speaker 2
Youth Affairs Minister India – Sarbananda Sonawal
10mins
Live Performance
Advaita / Raghu Dixit
25mins
Key Note Speaker 3
Title Partner
10mins
Message from President, AIESEC International
President AIESEC International – Ana Saldarriaga
10mins
Live Performance
Quincy Charles
20mins
Message from President, AIESEC India
President AIESEC India, Alok Khatri
10mins
Live Performance
Samudra School for Indian Contemporary Performing Arts - Jalam
20mins
Message from President, IC 2015
AIESEC IC 2015 President – Sahil Chopra
10mins
Closing Act
Steel Poi Performance
12mins
Objectives:
Initiated in 2010, Global Youth to Business Forum was soon called Global Youth Speak Forum, an event which connects top young leaders to global business leaders to explore the topics of leadership, innovation and corporate responsibility.
Role of Neilsen:
Date : 24th August, 2015 Venue : Hyatt Regency, Gurgaon Time : 10:00 am – 7:00 pm
Nielsen Team Delivering Workshop at Youth Speak. The topic can be picked from one of the following themes
Technology
Sustainability
Audience:
1000 International Delegates 700 Indian Delegates 10 Global Partners 12 Workshops 15 Speakers
Global Citizenship
Deliverables:
Workshop Partner Leader Speaker Partnership Launch
Agenda
Duration
Key note-1 United Nations Secretary – General’s Envoy Youth – Ahmed Alhendawi
10:00am – 10:30am
[Tentative] Key Note 2 Minister of Power – Mr. Piyush Goyal
10:30am - 11:00am
Workshop Spaces
11:00am - 12:00pm
Lunch
12:00pm - 2:00pm
Panel Discussion
2:00pm - 3:00pm
Workshops 1/2/3 (Parallel Workshops)
3:00pm - 5:30pm
Closing Note
5:30pm - 6:00pm
Objectives:
Global Youth Voice is a platform that enables youngsters to understand the importance of speaking up for things of personal, professional and social relevance.
The Premier Talk:
6 TALKS 6 CITIES 1 PREMIER TALK Global Youth Voice Talks: The following cities will host Global Youth Voice Talk : Ahmedabad Bangalore Chennai* Delhi Hyderabad Mumbai Pune *Already Conducted Timelines: March – July Audience: 2100 Indians
A convention of Indian & foreign youth to share stories which have pursued innovative, creative and thoughtful solutions to issues prevalent in our society.
Date : 21st- 24th August, 2015
Audience:
200 International Delegates 200 Indian Delegates
Role of Neilsen:
Nielsen to promote HR opportunities and campus ambassadors in every city.
Agenda
Duration
Opening Note
10mins
Story 1
15mins
Story 2
15mins
Break / Talent Gig
10mins
Session 1 – GYV Theme
15mins
Session 2 – GYV Theme
15mins
Session 3 – GYV Theme
25mins
Closing
5mins
Networking Space
20mins
Deliverables:
Complete Title Branding and Database/feedback sharing 20 minutes slot for Company workshop in each city
Nielsen as Co-Presenter for Mumbai GYV Talk Date: April 25, 2015 Venue: Hard Rock CafĂŠ, Worli Delegate number: 300
Partnership Amount
Title Partners - 85,00,000 | Co-presenters - 50,00,000
Partnership Modules
Benefits Offered Conference Naming Rights
Quantity Associate Partners
Welcome Adress by the CEO
Nielsen India
Feature on the main event backdrop
1
Dedicated Company fall banner inside the main conference hall 12
ON-SITE VISIBILITY
SPECIAL EVENTS SIGNAGE
Company banners on front side of the Hotel Building
2
Company Branding throug Hotel Building light presentation
3 days
Feature on media center backdrop
1
Company Souvenirs in the delegation kits
1400
Company videos playing during breaks
3 days
Company banners in the partners' lounge
8
Company banners at the entrance
3
Branding on venue direction signboards
12
Exclusive standee & banner spaces in reigonal meeting rooms Feature on delgate Lanyards and ID cards
2x2=4
Branding on floor decals
1
Branding on escalator runners
2
Column wraps with company logos
4
Branding in conference massage booths
2
Dedicated charging booth branding
2
Branding on conference shuttle buses/cars
10
Branding on Visual Displays across the venue
16
Branding on Welcome Stations and registration booths
4
Company Feature on door clings
450
Company Souvenirs and Adverts in delegate rooms
450
Opening Ceremony
Yes
Global Village
No
Youth Speak
Yes
India Night
No
Culture Dinner
No
Global Alumni Congress
Yes
Global Youth Voice Premiere
Yes
Partners' Dinner BRAND ENGAGEMENT Club Night Awards Night
1500
Yes No No
Partnership Amount
Title Partners - 85,00,000 | Co-presenters - 50,00,000
Partnership Modules
Benefits Offered Company Advertisement/ Feature on conference mobile Application
Quantity
NA 'Your Company presents IC mobile application' via a launch NA Company Adverisement in 'IC Live' conference webcast NA Centrally located 'Your Company presents IC Website' banner 1 Full page adverstisement in the main Conference Brochure 2000 Front inside cover feature in the main Conference Brochure 2000 Back inside cover feature in the main conference brochure 2000 Back Cover Feature in the main Conference Brochure 2000 Advertisement in Conference Aftermovie ATTENDEE Yes COMMUNICATION Personalized Partner Launch Video Yes Company Feature in all Guest invitations 2000 Full Page Article on partnership in Report (To be circulated among all our Partners and Internal Network) 2000 Half Page Article on partnership in Report (To be circulated among all our Partners and Internal Network) 2000 Quarter Page Article on partnership in Report (To be circulated among all our Partners and Internal Network) 2000 Full page company feature in all IC emails 1500 Half page company feature in all IC emails 1500 Session Branding 3 days Company Feature on Conference Website Yes Branding on Attendee bags 2000 Branding on conference T-shirts/ Shirts/ Kurta 2000 2000 SPECIALTY ITEMS AND Branding on Bag Stuffers APPAREL Branding on conference mason jars 2000 Branding on Conference Slippers 2000 pairs Branding on conference Notebooks and other Stationery 2000 Customized Facebook posts (Outreach : Over 100,000 people) 150 Customized tweets 1000 Personalized Twitter Cards 10 MEDIA OUTREACH Customized instagram pictures with company hashtags 100 (Online) Exclusive Blogs 50 Mentions in external websites 25 Celebrity tweets about the conference, including company hashtags 50 50 Mentions in newspapers 50 10 radio mentions 10 Feature during television ads NA MEDIA OUTREACH Branding on 5 hoardings 5 (Onground) Backdrop Branding for press conferences 1 Promotion through media in 7 cities throgh "Global Youth Voice Talks" Yes
With about 65% of India’s 1.2 billion people being aged 35 or less, International Congress provides organizations a unique platform to reach, engage and interact with a highly filtered target demographic not only in India but across the 125 counties in the AIESEC Network. Reach your target audience before the competition does. o
India’s largest International youth conference
o
Brand engagement opportunities with 126 country youth
o
Digital Promotion, TV, Radio and web
o
Outreach through campaigns on Facebook, Twitter, Youtube, Snapchat, and Instagram
o
Content generation and community building through interactive platforms
o
Diversity of delegates, speakers and dignitaries during 11 special events
o
Product activation and instant feedback mechanism through the 10 day conference
o
Being a part of the Global Youth Leadership Movement
Two Annual Recruitment Cycles across 24 cities and local chapters 1 National Youth Speak Forum & over 10 local ones On-ground Outreach = 7000 youngsters 60+ National, Local and Regional Conferences 8000 AIESECers engaged 50+ Social Events | 1,00,000 - social outreach A total of 5000 international professionals and volunteers to visit and work in Indian in 2015 Over 2000 Indian youth to go on exchange programs abroad in 2015
Mr. Dilip Chenoy National Skill Development Corporation
Mr. SK Swamy Mr. Manish Advani International Advertising Association
Mr. Anand Pillai Sen. Ex. VP HR, Chief Learning Officer Reliance Industries Ltd. Member World Economic Forum GAC
www.aiesec.in www.aiesec.org
CONTACT Sahil Chopra President sahil.chopra@aiesec.net +91 90412 77233
Spatika Suparaneni Business Development spatika.suparaneni@aiesec.net +91 96039 19945
Shail Pancholi Business Development shail.pancholi@aiesec.net +91 97277 18432
Sarvesh Pande Operations and Logistics sarvesh.pande@aiesec.net +91 97689 88548