AIESEC
INTERNATIONAL CONGRESS 2015 August 2015 | Hyatt Regency | Gurgaon, India
“
Steering change and forging meaning through youth leadership
”
how will technology change leadership in the world?
AIESEC International Congress – Powered by Google www.aiesec.org/internationalcongress/ AIESEC International Congress 2015 powered by Google, is the largest youth conference of the year which is taking place in Gurgaon, New Delhi, India. The conference will host delegates from 126 countries and territories.
International Congress is the annual convening of AIESEC and its members from 125 countries, aimed at celebrating youth leadership, cultural diversity and global togetherness. The purpose of the conference is to gather youth delegates, business leaders, entrepreneurs and global trailblazers who will strategize and co-create AIESEC’s vision for a brief future. This vision will enunciate the idea of a progressive, traditionally modern India using an international platform like none other.
900
500
100
Global Youth
Indian Youth
Core Team
400 Alumni
100
Corporates
100
50
50,000
50
Partners
Embassies
Virtual Delegates
Speakers
30
126
10
Performances
Countries
Days
Year
International Congress Host
Year
International Congress Host
1991
Germany
2003
Belgrade, Serbia & Montenegro
1992
Hungary
2004
Germany
1993
Great Britain
2005
India
1994
Spain
2006
Poland
1995
Sri Lanka
2007
Turkey
1996
Poland
2008
Brazil
1997
United States
2009
Malaysia
1998
Finland
2010
India
1999
South Africa
2011
Kenya
2000
United Kingdom
2012
Russia
2001
Switzerland
2013
Egypt
2002
Canada
2014
Taiwan
Adi Godrej Head of Godrej Family, India IC 2010, India
IC 2010 featured in print media over 110 times between July 15th September 15thExtensive coverage (Avg of 1.8 articles per day)
Shivendra Singh Managing Director, Fortis IC 2010. India
Arkady Dvorkovich Deputy Prime Minister, Russia IC 2012, Russia
Brand ambassadors for IC Indo-Pak tennis players Rohan Bopanna and Aisam Qureshi.
Laila Iskander Jiang Yi-huah Minister of States, Egypt Premier of Republic of China IC 2013, Egypt IC Taiwan, 2014
Over 45 senior management representatives (CEOs, Global HR & Branding VPs) of some of the largest global corporations attended the conference
The IC 2010 Opening Ceremony video was the most tweeted non-profit video in the world on the 23rd of August. Over 1,00,000 hits on the IC 2010 website
Host City for 2015
GURGAON The Millennium City of India
The city of Gurgaon, is located on the border with Delhi with New Delhi to its north east, in the state of Haryana. Gurgaon has an estimated population of 876,824 and is of about 282.7 square miles. Retail is an important industry in Gurgaon, with the presence of 26 shopping malls. It is also one of the most important offshoring centres in the world, providing outsourcing solutions in software, IT, service and sales through delivery facilities and call centres.
Gurgaon is home to 250, 50% of the Fortune 500 Companies. Gurgaon has now emerged to become the city with the third highest per capita income in India.
Technology Tech driven conference Fostering growth through technology
Youth
Leadership
125 Countries
Spreading behavioral leadership to global youth audience
1400 International Delegates 50,000 Virtual Viewers
Google for entrepreneurs at global youth voice talks
Google Student Initiative Launch at IC day 5
Google Workshop at Global Youth Voice – Indian students
Google Workshop at Youth speak
Opening Ceremony of International Congress Hosted by Google
DETAILS The Global Youth Voice Talk is a platform that enables youngsters to understand the importance of speak up for things of personal, professional and social relevance
GOOGLE FOR ENTREPRENEURS AT GLOBAL YOUTH VOICE TALKS
ONLINE OUTREACH 25 Facebook posts per city Total outreach = 3,500,000 youth
DETAILS Initiative launch by Company followed by a power talk on technology and leadership
ONLINE OUTREACH 10,000,000 outreach on FB 50,000 virtual IC delegates
HIGHLIGHTS 6 major cities out of AIESEC India’s 24 local chapters will host GYV talks • The agenda will include a panel discussion, story sharing sessions and networking time • The Google Dignitaries of the respective city will grace the events and can preside over as panelists / moderators.
ONGROUND OUTREACH 2100 students 28 Corporate Speakers
GOOGLE STUDENT INITIATIVE LAUNCH AT IC DAY 5
HIGHLIGHTS Screening of Google product trailers Google student initiative launch Power talk by Google Head on Technology and leadership
ONGROUND OUTREACH 1400 Youth from 125 countries
GOOGLE WORKSHOP AT YOUTH SPEAK
HIGHLIGHTS Google for Entrepreneurs workshop at Youth Speak
Google Workshop at Global Youth Voice – Indian students
HIGHLIGHTS Google for Entrepreneurs workshop at Global Youth Voice
DETAILS A business forum to discuss pressing global issues and role of youth to become change agents through interaction among top business leaders and students.
ONLINE OUTREACH 10,000,000 outreach on FB 50,000 virtual IC delegates
ONGROUND OUTREACH 1000 International Delegates 400 Indian Youth 10 Global Partners Ministers UN Representatives
DETAILS A 5 day conference gathering 500 Indians from 25 cities
ONLINE OUTREACH 10,000,000 outreach on FB 5,000 virtual GYV delegates
ONGROUND OUTREACH 500 Indian Youth Leaders from 25 cities 100 Global Youth from 30 countries
Opening Ceremony of International Congress Hosted by Google
DETAILS A Completely Technology Based event, Showing the growing digital side of India and welcoming the delegates to the conference.
HIGHLIGHTS Key Note by Google India Managing Director
ONGROUND OUTREACH 5 Government Officials/ Dignitaries, Partner Companies representation, 1400 Youth from over 125 countries, 5 Media houses, Entertainers and Performers.
â‚š 85,00,000 Opening Ceremony Global Youth Voice Talks IC Stakeholder Dinner Youth Speak Workshop 9 days of theme branding.
Partnership Amount
Title Partners - 85,00,000 | Co-presenters - 50,00,000
Partnership Modules
Benefits Offered
Conference Naming Rights Welcome Adress by the CEO
ON-SITE VISIBILITY
Yes 1
Dedicated Company fall banner inside the main conference hall
12
Company banners on front side of the Hotel Building
2
Feature on media center backdrop
1
Company Souvenirs in the delegation kits
1400
Company videos playing during breaks
Yes
Company banners in the partners' lounge
8
Company banners at the entrance
3
Branding on venue direction signboards
12
Exclusive standee & banner spaces in reigonal meeting rooms
2x2=4
Feature on delgate Lanyards and ID cards
1500
Branding on floor decals
1
Branding on escalator runners
2
Column wraps with company logos
4
Branding in conference massage booths
2
Dedicated charging booth branding
2
Branding on conference shuttle buses/cars
10
Branding on Visual Displays across the venue
16
Branding on Welcome Stations and registration booths
4
Company Feature on door clings
450
Company Souvenirs and Adverts in delegate rooms
450 18000
Opening Ceremony
Title Partners
Global Village
Title Partners
India Night
Title Partners
Culture Dinner
Title Partners
Global Youth Voice Premiere
Title Partners
Partners' Dinner
Title Partners
Coke Zero Yoga Classes in the morning
BRAND ENGAGEMENT
Title Partners
Feature on the main event backdrop
Branding on meal vouchers and food coupons
SPECIAL EVENTS SIGNAGE
Quantity
Kiosk space for delegate interaction and product display Happiness Booths Biggest Contour Bottle The Coca Cola Workshop at Youth Speak
5 days 2 Closing Ceremony Youth Speak
Partnership Amount
Title Partners - 85,00,000 | Co-presenters - 50,00,000
Partnership Modules
Benefits Offered Company Advertisement/ Feature on conference mobile Application
Quantity
1 'Your Company presents IC mobile application' via a launch Optional Company Adverisement in 'IC Live' conference webcast Optional Centrally located 'Your Company presents IC Website' banner 1 Full page adverstisement in the main Conference Brochure 2000 Front inside cover feature in the main Conference Brochure 2000 Back inside cover feature in the main conference brochure 2000 Back Cover Feature in the main Conference Brochure 2000 Advertisement in Conference Aftermovie ATTENDEE Yes COMMUNICATION Personalized Partner Launch Video Yes Company Feature in all Guest invitations 2000 Full Page Article on partnership in Report (To be circulated among all our Partners and Internal Network) 2000 Half Page Article on partnership in Report (To be circulated among all our Partners and Internal Network) 2000 Quarter Page Article on partnership in Report (To be circulated among all our Partners and Internal Network) 2000 Full page company feature in all IC emails 1500 Half page company feature in all IC emails 1500 Session Branding Yes Company Feature on Conference Website Yes Branding on Attendee bags 2000 Branding on conference T-shirts/ Shirts/ Kurta 2000 SPECIALTY ITEMS AND Branding on Bag Stuffers 2000 APPAREL Branding on conference mason jars 2000 Branding on Conference Slippers 2000 pairs Branding on conference Notebooks and other Stationery 2000 Customized Facebook posts (Outreach : Over 100,000 people) 150 Customized tweets 1000 Personalized Twitter Cards 10 MEDIA OUTREACH Customized instagram pictures with company hashtags 100 (Online) Exclusive Blogs 50 Mentions in external websites 25 Celebrity tweets about the conference, including company hashtags 50 50 Mentions in newspapers 50 10 radio mentions 10 Feature during television ads Yes MEDIA OUTREACH Branding on 5 hoardings 5 (Onground) Backdrop Branding for press conferences 1 Promotion through media in 6 cities through "Global Youth Voice Talks" 6 cities
With about 65% of India’s 1.2 billion people being aged 35 or less, International Congress provides organizations a unique platform to reach, engage and interact with a highly filtered target demographic not only in India but across the 125 counties in the AIESEC Network. Reach your target audience before the competition does. o
India’s largest International youth conference
o
Brand engagement opportunities with 126 country youth
o
Digital Promotion, TV, Radio and web
o
Outreach through campaigns on Facebook, Twitter, Youtube, Snapchat, and Instagram
o
Content generation and community building through interactive platforms
o
Diversity of delegates, speakers and dignitaries during 11 special events
o
Product activation and instant feedback mechanism through the 10 day conference
o
Being a part of the Global Youth Leadership Movement
Mr. Dilip Chenoy National Skill Development Corporation
Mr. SK Swamy Mr. Manish Advani International Advertising Association
Mr. Anand Pillai Sen. Ex. VP HR, Chief Learning Officer Reliance Industries Ltd. Member World Economic Forum GAC
www.aiesec.in www.aiesec.org
CONTACT Sahil Chopra President sahil.chopra@aiesec.net +91 90412 77233
Spatika Suparaneni Business Development spatika.suparaneni@aiesec.net +91 96039 19945
Shail Pancholi Business Development shail.pancholi@aiesec.net +91 97277 18432
Sarvesh Pande Operations and Logistics sarvesh.pande@aiesec.net +91 97689 88548