AIESEC
INTERNATIONAL CONGRESS 2015 August 2015 | Hyatt Regency | Gurgaon, India
“
Steering change and forging meaning through youth leadership
”
TITLE PARTNERSHIP
at
AIESEC
INTERNATIONAL CONGRESS 2015
“
Steering change and forging meaning through youth leadership
”
International Congress is the annual convening of AIESEC and its members from 125 countries, aimed at celebrating youth leadership, cultural diversity and global togetherness. The purpose of the conference is to gather youth delegates, business leaders, entrepreneurs and global trailblazers who will strategize and co-create AIESEC’s vision for a brief future. This vision will enunciate the idea of a progressive, traditionally modern India using an international platform like none other.
900
500
100
Global Youth
Indian Youth
Core Team
400 Alumni
100
Corporates
100
50
50,000
50
Partners
Embassies
Virtual Delegates
Speakers
30
126
10
Performances
Countries
Days
Year
International Congress Host
Year
International Congress Host
1991
Germany
2003
Belgrade, Serbia & Montenegro
1992
Hungary
2004
Germany
1993
Great Britain
2005
India
1994
Spain
2006
Poland
1995
Sri Lanka
2007
Turkey
1996
Poland
2008
Brazil
1997
United States
2009
Malaysia
1998
Finland
2010
India
1999
South Africa
2011
Kenya
2000
United Kingdom
2012
Russia
2001
Switzerland
2013
Egypt
2002
Canada
2014
Taiwan
Adi Godrej Head of Godrej Family, India IC 2010, India
IC 2010 featured in print media over 110 times between July 15th September 15thExtensive coverage (Avg of 1.8 articles per day)
Shivendra Singh Managing Director, Fortis IC 2010. India
Arkady Dvorkovich Deputy Prime Minister, Russia IC 2012, Russia
Brand ambassadors for IC Indo-Pak tennis players Rohan Bopanna and Aisam Qureshi.
Laila Iskander Jiang Yi-huah Minister of States, Egypt Premier of Republic of China IC 2013, Egypt IC Taiwan, 2014
Over 45 senior management representatives (CEOs, Global HR & Branding VPs) of some of the largest global corporations attended the conference
The IC 2010 Opening Ceremony video was the most tweeted non-profit video in the world on the 23rd of August. Over 1,00,000 hits on the IC 2010 website
Host City for 2015
GURGAON The Millennium City of India
The city of Gurgaon, is located on the border with Delhi with New Delhi to its north east, in the state of Haryana. Gurgaon has an estimated population of 876,824 and is of about 282.7 square miles. Retail is an important industry in Gurgaon, with the presence of 26 shopping malls. It is also one of the most important offshoring centres in the world, providing outsourcing solutions in software, IT, service and sales through delivery facilities and call centres.
Gurgaon is home to 250, 50% of the Fortune 500 Companies. Gurgaon has now emerged to become the city with the third highest per capita income in India.
The Amazon Leadership Drive
Amazon Careers
Amazon young leaders’ programme
Gift a smile
Amazon for Business
The Amazon Global Village
Amazon Kindle Booths
Amazon Fashion
The Amazon World
The Amazon Leadership Drive
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DETAILS An output driven campaign with International youth to showcase Amazon’s leadership model through it 14 leadership principles.
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ONLINE OUTREACH 1.5 Crore people (Social Media : Facebook, Twitter, Insatgram, Snapchat, Blogs, etc.) ; 50,000 virtual attendees
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ONGROUND OUTREACH 14,300 Youth Delegates
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Amazon Careers
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DETAILS An opportunity to source and select the best talent to work for amazon through different International Congress platforms
HIGHLIGHTS Address by the CEO at Opening Ceremony Amazon leadership workshop in Youth Speak forum Amazon leadership workshop at all AIESEC India national conferences (6 Conferences) Amazon leadership workshops and session at the Global Youth Voice talks (6 Conferences around the country) Dignitaries from Amazon as panellists at these workshop/sessions. Amazon leadership contest during the International Congress main event and Amazon leadership workshop in Youth Speak forum Amazon Leadership Walls featuring all the 14 Amazon Leadership principles. Global Youth Voice Conference, rewarding the participants who come up with the best leadership principles. Amazon Leadership workshop branding at all local AIESEC Youth Speak Forums ( 10 cities)
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ONLINE OUTREACH 10,000,000 outreach on FB 50,000 virtual IC delegates
The Amazon Experience
ONGROUND OUTREACH 1400 Youth from 125 countries
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HIGHLIGHTS Amazon recruitment fair at Global Youth Voice Conference happening simultaneously with the conference Amazon recruitment fair at All AIESEC India national conferences. Amazon Careers launch at All Global Youth Voice talks (7 cities) Social Media campaign to promote employment opportunities for Amazon. AIESEC recruitments in 26 Indian cities to be powered by Amazon Promotions at all local AIESEC Youth Speak Forums (10 cities)
DETAILS: Interactive Physical engagement of Amazon’s services for all the delegates ONGROUND OUTREACH 2000 people
HIGHLIGHTS Amazon Service Booths: Testing booths at International Congress for amazon services and product inventory
Amazon for Business
DETAILS Business services by Amazon to be promoted among top business leaders of the world through sessions, signage and articles in the delegate booklet.. ONLINE OUTREACH 10,000+ Companies nationally and internationally
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ONGROUND OUTREACH 1200 Corporates
Amazon young leaders’ programme
ONLINE OUTREACH 10 Lakh Youth Outreach; 10,000 + Companies worldwide
Amazon Kindle Booths
ONGROUND OUTREACH 2000 people
HIGHLIGHTS Fulfilment by Amazon: o Video to be shown at AIESEC’s National Stakeholders’ Dinner (April 2015) o Information article in booklets at AIESEC’s International Partner Dinner o Venue Signage at International Partner Dinner o Signage, Video and Session and AIESEC Global Alumni Congress Ad-mazon: o Amazon advertisement scheme to be included in delegate booklets. Amazon Web Services: o Amazon Web Services interface testing booth at AIESEC’s Global Alumni Congress. o Information Booklets
DETAILS Amazon young leaders programme is a partnership with AIESEC for sourcing some of the best talent in the world to work for Amazon India through AIESEC’s exchange programme.
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ONGROUND OUTREACH 6000 Youth
DETAILS: Interactive Amazon Kindle booths at International Congress 2015 for the first hand kindle experience
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HIGHLIGHTS AIESEC will select and screen competent youth to work with Amazon from over 126 countries. Orchestrated Employer branding to all AIESEC corporate partners Promotion on all virtual and physical communication media as National Partners. Promotion in 126 countries through AIESEC’s internal network (Social Media, Newsletters, Booklets, etc)
HIGHLIGHTS Two 24x7 kindle booths where the delegates can know about/experience kindle and have a relaxing reading experience 1 24x7 kindle booth at the Global Youth Voice conference Kindle testing booths at 6 AIESEC National Conferences
Gift a Smile
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DETAILS A social initiative spearheaded by Amazon, aimed towards aiding and achieving impact in Amazon’s focus social issues: Child Education & Child Rights.
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HIGHLIGHTS Spaces for both the issues at the International Congress main event where youth leaders from different countries can choose can learn about the issues and choose to contribute by sending volunteers from their country. Amazon to be branded as Corporate Responsibility partners in 10 Indian cities.
ONLINE OUTREACH 20,00,000 people
Amazon Fashion
ONLINE OUTREACH 1.5 Crore people (Social Media) 50,000 virtual attendees
The Amazon Global Village ONGROUND OUTREACH 5000 people
ONGROUND OUTREACH 1.5 Crore people (Social Media) 50,000 virtual attendees
DETAILS A diverse fashion show at the International Congress main event with delegates of different countries to flow out Amazon’s advent into the fashion market.
ONGROUND OUTREACH 1,00,000 people
HIGHLIGHTS Participation from all the amazon countries in the fashion show (Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Netherlands, Spain, United Kingdom, United States) Media Coverage for the fashion show Amazon Fashion Videos at all AIESEC India National Conferences
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• ONGROUND OUTREACH 5000 people
DETAILS: The Global Village is a trademark feature of any International Congress. This year it will include 126 country stalls for the IC delegates to illustrate their culture, clothing, food, etc under one aesthetically powerful and diverse roof.
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HIGHLIGHTS The global village will be called ‘The Amazon Global Village’ Complete signage at all the stalls and the Global Village Backdrop Video documentaries of this unique fest. Global village in 10 Indian Cities to see Amazon as partner
â‚š 1,50,00,000 Opening Ceremony Global Village Youth Speak Forum IC Stakeholder Dinner Youth Voice Talks Global Alumni Congress AIESEC India Youth Outreach Social Projects
Unit
Cost
Audience
Opening Ceremony
3,000,000
5 Government Ofiicials/ Dignitaries, Partner Companies representation, Youth from over 125 countries, 5 Media houses, Entertainers and Performers
Global Village
1,500,000
Top 100 Global Embassies | 3000 Indian Audience | 1400 International Delegates | 125 countries | Ministers | UN Representatives
Youth Speak Forum
1,250,000
1000 International Delegates | 400 Indian Youth | Registration for workshops | 10 Global Partners| Ministers | UN Representatives
IC Stakeholders' Dinner
1,500,000
300 Top Partners (Global & National) | Corporate Minister
Youth Voice Talks
1,500,000
2100 students | 28 Corporate Speakers
Global Alumni Congress
1,000,000
400 Professionals
AIESEC India Youth Outreach (Conferences, Recruitments, 4,000,000 Events)
3,00,000 Youth
1,350,000
20,000+ People
Social Projects (Gift a Smile)
Partnership Amount Partnership Modules
Title Partner: 1,50,00,000 Benefits Offered Conference Naming Rights Welcome Adress by the CEO Feature on the main event backdrop Dedicated Company fall banner inside the main conference hall Company banners on front side of the Hotel Building Company Branidng throug Hotel Building light presentation Feature on media center backdrop Company Souvenirs in the delegation kits
Company videos playing during breaks Company banners in the partners' lounge Company banners at the entrance ON-SITE VISIBILITY
Branding on venue direction signboards Exclusive standee & banner spaces in reigonal meeting rooms Feature on delgate Lanyards and ID cards Branding on floor decals Branding on escalator runners Column wraps with company logos Branding in conference massage booths Dedicated charging booth branding Branding on conference shuttle buses/cars Branding on Visual Displays across the venue Branding on Welcome Stations and registration booths Company Feature on door clings Company Souvenirs and Adverts in delegate rooms Branding on meal vouchers and food coupons Opening Ceremony Global Village
Youth Speak Forum SPECIAL EVENTS SIGNAGE
India Night Culture Dinner Global Alumni Congress Global Youth Voice Premiere Partners' Dinner Club Night Awards Night
BRAND ENGAGEMENT
Campaigns (Testimonials, Videos, Pictures) Kiosk space for delegate interaction and product display Product Testing to enhance user brand experience Giveaways through awards and recognition
Quantity Title Partners Amazon India 1 12 2 Yes 1 1400 Amazon Product Videos 8 3 12 2x2=4 1500 1 2 4 2 2 10 16 4 450 450 18000 Title Partners No Workshop Partners No No No Title Partners Title Partners No No
Yes 2 2 NA
Partnership Amount
Title Partners: 1,50,00,000
Partnership Modules
Benefits Offered Company Advertisement/ Feature on conference mobile Application
ATTENDEE COMMUNICATION
'Your Company presents IC mobile application' via a launch Company Adverisement in 'IC Live' conference webcast Centrally located 'Your Company presents IC Website' banner Full page adverstisement in the main Conference Brochure Front inside cover feature in the main Conference Brochure Back inside cover feature in the main conference brochure Back Cover Feature in the main Conference Brochure Advertisement in Conference Aftermovie Personalized Partner Launch Video Company Feature in all Guest invitations Full Page Article on partnership in Report (To be circulated among all our Partners and Internal Network) Half Page Article on partnership in Report (To be circulated among all our Partners and Internal Network)
Quarter Page Article on partnership in Report (To be circulated among all our Partners and Internal Network) Full page company feature in all IC emails Half page company feature in all IC emails Session Branding Company Feature on Conference Website Branding on Attendee bags Branding on conference T-shirts/ Shirts/ Kurta SPECIALTY ITEMS AND Branding on Bag Stuffers APPAREL Branding on conference mason jars Branding on Conference Slippers Branding on conference Notebooks and other Stationery Customized Facebook posts (Outreach : Over 100,000 people) Customized tweets Personalized Twitter Cards MEDIA OUTREACH Customized instagram pictures with company hashtags (Online) Exclusive Blogs Mentions in external websites Celebrity tweets about the conference, including company hashtags 50 Mentions in newspapers 10 radio mentions Feature during television ads MEDIA OUTREACH Branding on 5 hoardings (Onground) Backdrop Branding for press conferences Promotion through media in 7 cities throgh "Global Youth Voice Talks"
Quantity
NA NA NA 1 2000 2000 2000 2000 Yes 1 2000 2000 2000 2000 1500 1500 10 days Yes 2000 2000 2000 2000 2000 pairs 2000 150 1000 10 100 50 25 50 50 10 2 5 1 Yes
With about 65% of India’s 1.2 billion people being aged 35 or less, International Congress provides organizations a unique platform to reach, engage and interact with a highly filtered target demographic not only in India but across the 125 counties in the AIESEC Network. Reach your target audience before the competition does. o
India’s largest International youth conference
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Brand engagement opportunities with 126 country youth
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Digital Promotion, TV, Radio and web
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Outreach through campaigns on Facebook, Twitter, Youtube, Snapchat, and Instagram
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Content generation and community building through interactive platforms
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Diversity of delegates, speakers and dignitaries during 11 special events
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Product activation and instant feedback mechanism through the 10 day conference
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Being a part of the Global Youth Leadership Movement
Two Annual Recruitment Cycles across 24 cities and local chapters 1 National Youth Speak Forum & over 10 local ones On-ground Outreach = 7000 youngsters 60+ National, Local and Regional Conferences 8000 AIESECers engaged 50+ Social Events | 1,00,000 - social outreach A total of 5000 international professionals and volunteers to visit and work in Indian in 2015 Over 2000 Indian youth to go on exchange programs abroad in 2015
Mr. Dilip Chenoy National Skill Development Corporation
Mr. SK Swamy Mr. Manish Advani International Advertising Association
Mr. Anand Pillai Sen. Ex. VP HR, Chief Learning Officer Reliance Industries Ltd. Member World Economic Forum GAC
www.aiesec.in www.aiesec.org
CONTACT Sahil Chopra President sahil.chopra@aiesec.net +91 90412 77233
Spatika Suparaneni Business Development spatika.suparaneni@aiesec.net +91 96039 19945
Shail Pancholi Business Development shail.pancholi@aiesec.net +91 97277 18432
Sarvesh Pande Operations and Logistics sarvesh.pande@aiesec.net +91 97689 88548