Success Champions
Sassy Social media
Covering Events with Your Social Media By Sarah Ankney
“Your audience supports you and your business, so you want to make sure they feel included in the event whether they are attending or not.”
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vents are important to growing and scaling your business. They are also a great marketing tool for you and your business. The social media strategy you create must be solid. It must help your audience see your value and trust you more. If social media is already part of your marketing strategy, why not use it to your advantage when hosting an event whether in-person or online? If you are unsure how to do this, here are some great tips.
Creating a Strong Social Media Strategy The first thing you need to do is create a promotional and announcement timeline. If you are in the Success Champions Facebook Group, then you have firsthand seen the promotional and announcement material provided for the Badass Business Summit. This produces the hype and the public knowledge that is needed to have attendees at the event.
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The second thing for a strong social media strategy is to know what social media channels you are going to use. There are a lot to choose from so choose where your audience is hanging out, and of course, where you hang out the most. Lastly, use your social media channels to show love to your audience. Your audience supports you and your business, so you want to make sure they feel included in the event whether they are attending or not. You want to highlight the speakers and advocates of your event as well as the sponsors. They are an important part of your event and should be acknowledged.
Be Prepared for the Event You want to capture the critical moments of the event, so you must know the schedule and be able to plan what types of posts you are going to use for those moments whether it is video or pictures. You want to highlight the great moments to share with your audience which again makes them feel included in the event. A great way to be prepared is to have a timeline of the events at the event
