Success Champions
Beyond the Obvious – Brand Images that WORK!
Not only are these images boring, they say absolutely nothing about your brand! I say, ditch the obvious stuff and instead focus on images that connect, tell your story and show emotion! It may sound crazy but people don’t choose your products and services based solely on their effectiveness. They buy YOU and your story. If you really want no competition, you MUST lean into what is uniquely you. Let’s look at how this worked for my client Christa…
What it feels like to work with you! By Melissa Henry??
I “I say, ditch the obvious stuff and instead focus on images that connect, tell your story and show emotion!”
’m nervous about this photo shoot because I just don’t have any ideas about what images I need!”
My client, Talmar, and I had just started our brainstorming call together when she admitted this to me. She was feeling stressed because she thought she would have to figure out everything on her own! NO!! That’s MY job! In less than an hour, she and I used her brand elements to flesh out a list of image ideas (22 unique concepts) that will help her brand STAND OUT! At the end of our call, Talmar said, “I’m so excited now but we have so many ideas, how will I be able to pick my final images!” You might be thinking why go to all this fuss for a photo shoot, right? I’ll tell you why – your brand attracts the RIGHT people to you. Unless you can communicate, to the RIGHT people, why they should pick you, they won’t! How many times have you scrolled on social media through countless quote graphics, selfies and stock photos?
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www.DonnieBoivin.com
Christa is a leadership coach who works with entrepreneurs who have come out of the corporate world to start their own business. What makes her different from other coaches is, in part, she incorporates breathwork into her coaching. Christa wanted images to capture the experience her clients have when working with her. We decided to bring a real client
