Success Champions our upcoming Badass Business Summitt ’21, is to understand your unique traits and incorporate them into more of what you regularly do.
Build your Badass Test Drive By Tom Bloomer
H “In many encounters you may only have a minute or two to set yourself apart and create the desired follow-up.”
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ave you ever bought a new car? While some of you may dread the experience, like my wife does, I have always enjoyed it and looked forward to my next new car purchase. Being in sales only added to my enjoyment, as I loved watching the dance. If you have ever experienced it, I am sure you can probably guess the first step that car salesperson always wants to make. It’s getting you in a car. “Would you like to take a test drive?” Of course, you would, and of course, they want you to. So, let’s talk about creating your own unique “test drive” experience. The one that includes the best version of yourself and your brand. One which promises good things to come to the prospects who choose to become your customers. What are you most passionate about? For many small business owners and entrepreneurs, it’s the service you provide. The ability for your company to solve problems your prospects may have. Unfortunately, you may not be as passionate about helping them find you, choose you, or begin using you. The habit I would like to see you begin developing during
“You have the opportunity everyday to create a desire in others to take you for a TEST DRIVE” What unique gifts have you been blessed with? These need to be a key part of each test drive you set up. Take a moment to think about your past successes. What comes to mind? Winning, earning, achieving, being recognized, or maybe simply being told you have done a great job at something. What elements of your business brand are you most passionate about? You need to have your gifts and passion on full display for every prospect. Why is this test drive so important? It is your opportunity to make sure the prospect: • Takes you seriously • Pays better attention • Actually considers your thoughts or proposal • Gains a desire to see and speak with you more often. These are the four outcomes you need to achieve in your dealings with most people. In many encounters you may only have a minute or two to set yourself apart and create the desired followup. Unfortunately, too often, it may only be a short DM or opening of an email. Showing how you are uniquely different from many of the other people they meet today, is critical.
“Think about the ways you can best set yourself apart. Eye contact, listening skills, and an air of persistence are important and take no time to share.”
www.DonnieBoivin.com
Think about the ways you can best set yourself apart. Eye contact, listening skills, and an air of persistence are important and take no time to share. Enthusiasm and confidence should go without saying, but often result in failed attempts. if you are comfortable with polite humor, use it. If you have a strong intellect, bring it out. If you are knowledgeable about a relevant
