Success Champions expectations!
Networking at Events By Lorianne Vaughan Speaks
W
hen the management team met to discuss this issue of Success Champion Magazine, our focus is on the upcoming Summit taking place in Arlington, Tx in September. Donnie asked me to change gears a bit and write about networking at events. Since there may be some of you streaming the event, I will talk about networking both in-person and virtually.
“The key is to keep it simple. This is NOT a sales pitch. This is just a “getto-know-you” request. Make it easy for them to say “yes.”
Virtually – Over the last 18 months we have been limited to this way of networking whether we are in a Zoom meeting, Summit or webinar. If you have the option to click on the participant’s list (which will pop up on the right hand of the screen, jot down EVERYONE’S name. If you don’t have that option, however their name is listed within their “box” – write their name down! Throughout the meeting, take notes as to what they do, how they showed up and if they would be an ideal client for you. After the meeting is over, I go into LinkedIn and request to connect. (Depending on your platform of choice it may be another platform.) I do so with the following note: Hi (name) - I saw you on the (event name) call... and a few people have said we need to connect. I thought I would reach out to see if you were open to the idea. No agenda, no pressure, no
8
www.DonnieBoivin.com
Lorianne
The key is to keep it simple. This is NOT a sales pitch. This is just a “getto-know-you” request. Make it easy for them to say “yes.” From there (if it makes sense) – see if they are open to a quick chat… (again – NOT a sales call). As I network with people, I am looking for people that I can truly help – not just to make a sale. Build the relationship first! That – in and of itself – will make you memorable. A while ago Donnie said he always asks, “What would make this meeting (call) a success as far as you are concerned?” I love this! It shows that you are wanting this to be of value to them!
In-Person – This is coming back! - as is evidenced by the Success Champion Summit coming in September! As you attend any event, scan the room for those that look like they would be in your “tribe” or who fit your ideal demographic. Just go introduce yourself!! Make a connection. Find out what they are about and what they need. Do NOT sell! Just know YOU need to do the follow up afterward, if warranted. Do not just go handing out your business card to everyone and sit back waiting for a call. If you get their card, take the time to write a note on the back of their card about what you discussed (or promised to send them) so you remember when you get back to the office. And follow up within one to two working days! Usually, if you have a free guide or content that is of interest to them, they will be quick to give you their contact information. Once again – make it easy for them to say “yes.” Now I admit, I hate to “work a room” but I do make it a point to sit next to someone new after each break. This way you touch more people. If you have someone that wants to hang with you the whole time (and they aren’t a downer) bring them
