Success Champions Magazine - September 2020

Page 34

Success Champions and entertains; and that people then share

Blogs are Still a Thing; Here’s Why By Laura Di Franco

I

’ve been blogging to build my business since 2008. In that amount of time I’ve trained with the world’s best bloggers, learned the tricks, mastered the tips, and watched many bloggers (myself included) make healthy extra income from their words.

“Yes, blogging is still a thing. And you can build your network, business, and income with it.”

Why are blogs still a thing? Because there are seven billion people in the world, each consuming content in different ways, and many preferring to read, learn, and be entertained by badass words on a page. And if you’re a writer with a goal to do big-ass things like land a book deal, be quoted by major corporations, and be considered an authority in your field, blogging will help you. Yes, blogging is still a thing. And you can build your network, business, and income with it. Remember though, the income may not come directly from the writing. In most instances, it’s your call to action after some valuable content, that does it. Badassery you might experience from consistent blogging includes:

• Making extra income from your writing • Making extra income from your call to action • Building your social platforms I could actually make this list longer. There are some real benefits to blogging. Notice the word I used in the heading above, however. Consistency is the key. So is using your authentic voice to build your “know, love, and trust” with your audience. One of the biggest ways to benefit from blogging is to land a guest blog spot on a bigger platform. These platforms are always looking for amazing content from experts who can help add value for their audiences. And when you position yourself in that world with a reputation as an expert and a

“Because there are seven billion people in the world, each consuming content in different ways, and many preferring to read, learn, and be entertained by badass words on a page.” good writer, you’ll land more gigs. You may even wake up to hundreds more on your email list as a result. Wouldn’t that be cool? If you’re excited by the idea of all this but not excited by the work a consistent blog seems to require, I’ve included some pointers here for you.

• Landing an article on a bigger platform

Tips for blogging like a badass:

• Landing a book deal from a publisher

Consistency is more important than frequency. Pick a day, and blog on that day every week. Your audience will get used to that and want to read your next thing. But, out of sight, out of mind, just like your email newsletter, you must be consistent.

• Helping to build others’ businesses Building your email list • Showing off and sharing your expertise • Provide valuable content that educates

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• Landing a quote from a bigger blog

www.DonnieBoivin.com


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