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technology corner
How to grow your Email list with Facbook Groups By kevin Snow
“Facebook groups are a powerful marketing tool. They help you attract new customers and engage current ones with exclusive content, community, and support.”
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ong gone are the days where you could post to your Facebook business page and reach the majority of your followers. Business page posts have become notorious for low reach. Part of this is done purposefully by Facebook to drive advertising revenue but it is also a result of the sheer numbers of content that can be in a user’s timeline. A user can like up to 5000 pages, be in 6000 groups, and have up to 5000 friends. That is a lot of content. Facebook realizes that we spend more time on their platform rather than other social media when our feeds are filled with posts from our communities, so groups and personal-profile posts are prioritized. Facebook groups are a powerful marketing tool. They help you attract new customers and engage current ones with exclusive content, community, and support. Many Facebook users prefer to participate in groups, rather than follow specific businesses (particularly “unsexy” ones). For example, if you run a parking garage, it might be hard to get followers. But if you start a group about “Parking in (Your City)”, it should be easier to get people to join. But a lot of people spend time building engagement in their group, but don’t go any further to take full advantage of having people
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www.DonnieBoivin.com
What we do with our groups at Success Champions is to collect emails as soon as people show some interest in joining our communities. This allows us to accomplish two things: 1. Get them actively participating in the groups. 2. Open up the email communication channel so we can engage with them outside of Facebook. So how do we do this? We use features built into the Facebook groups along with other third-party tools to capture the new members information when they join the group. Here’s how you can do it too. Step 1: Go over to your group and setup the three Facebook group questions you want new members to answer when they join. Since we are focused on helping people grow and scale their business, we are interested in knowing the biggest challenges they face and the way they found out about our group. For my group that is focused on sales automation, I have questions about goals for sales technology and challenges people are having. These questions are your first filter for prospective clients, so the best thing you can do is think about the following as you are creating your group questions: “What feature describes my dream customer/group member?” As far as questions go, here is what I recommend. Obviously, you need to ask for their email, but don’t just say “What’s your email?” Give them something in return. In my group, “Close More Sales with Automation”, I offer them a free guide to the best types of content for each stage in the sales process. For the other two questions you can be as creative as you want and you should choose your questions based on what you want the group to
