Success Champions Magazine - September 2020

Page 48

Success Champions holders can analyze data and make your account work for you.

Sassy Social media

Reels - Video

Instagram 2020 Updates

Instagram reels was recently rolled out to rival the Tik Tok platform, which is set to close shortly. This is where you can create 15 sec videos set to background music. You can incorporate humor or an inspirational vibe. To do this, use the in-app camera aka stories to search through the database for a song. You can add AR affects and filters. You can sync previous clips as well as speed up or slow down the video.

Stories By Sarah Ankney

T “Make sure if you are using the stories feature to post consistently and on regular basis to be top of mind for your followers...”

48

his year has been the year for tons of updates to Instagram. But how does this affect you? It all depends on how you feel about the updates and what you do with the information provided. There were privacy updates, new features, shopping features, and algorithm updates. This information will help you to make the best use of Instagram for you and your business.

Privacy Let’s talk privacy updates. Third party applications will need your permission to display photos on a case by case basis. This will protect your information and location. Part of the privacy feature is how “likes” and comments are displayed for private and business accounts. Only business accounts will have access to the number of “likes” and comments that are displayed so that account

www.DonnieBoivin.com

There is a testing of stories to be displayed all on one page with those you interact most with being shown the content first. These are followers with whom you have built relationships. There are a few things you can do to get followers to interact with your stories more; and that is to use stickers to get more engagement through encouragement by using a poll, emoji slider, and questions stickers. Make sure if you are using the stories feature to post consistently and on regular basis to be top of mind for your followers, and be at the top of feed for your followers. Lastly, there are new fonts for the stories to make your story stand out and be unique. If these stories do well, do not forget to save them to IGTV so that they will stay in your feed forever.

Other New Features Other new features include the heart in the navigation bar being replaced with a shopping bag for a short cut to shopping on Instagram. There


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.