Sunglasses Shop Magazine Issue 3

R E T WIN

ILLING” R H T T I S, AIN’T W O N S IT “WHEN SHADES l STYLE l FASHION l FRAMES l AND MUCH, MUCH MORE

Photograph by William Claxton / Courtesy Demont Photo Management, LLC. Steve McQueenTM Licensed by Chadwick McQueen and The Terry McQueen Testamentary Trust, Represented by GreenLight.

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W NATALIE J WATTS / WWW.NATALIEJWATTS.COM

SUNGLASSES SHOWN IN ADVERTS Find the sunglasses featured in this issue’s adverts a bit easier. Search Page 2: Persol 0714 Page 5: Dior Havane J5G VP Pages 6-7: Oakley Splice Simon Dumont Griffin Red 01-853 Page 11: Prada 59ms Page 13: Carrera 1, Carrera 81D CC and Carrera 3, Carrera 81D CC Pages 16-17: Givenchy 727 Page 21: Bvlgari 5018 Page 41: Emilio Pucci 504

Page 51: Dolce and Gabbana 2083 Page 55: Tiffany 4043B Page 59: Burberry 4068 300213 and 4063 Page 71: Miu Miu 17ls Page 81: Ray-Ban Wayfarer 2140 103232 Inside back cover: Police 8299 583B Back cover: Ray-Ban Wayfarer 2140 1049

hen you wrote to Santa this year perhaps a pair of sunglasses wasn’t on your list. Don’t worry we don’t blame you, after all winter is here, the mornings are cold and sunglasses may be far from your mind.

We don’t know what you like to find in your stockings when you wake up on Christmas day, or even Valentine’s Day, but we do know that sunglasses make great gifts. Oversized sunglasses are perfect for hiding behind on those winter mornings, and what about as a last minute present? Get them something designer and you won’t be needing that mistletoe. Actually the low lying winter sun is quite bright and sunglasses are fast becoming an all-year-round necessity so you can treat the whole family this year.

It’s winter so we’ve tried to warm your chestnuts a little. As it’s the season for giving we see how the brands do their bit, and if you’re after winter sun, travel boutique Mr & Mrs Smith will show you where. We also look at the psychological effects of wearing sunglasses. It’s surprising what you see.

If you’re heading off to snowy climes we’ve got some great goggles, and Oakley snowboarder Vicci Miller talks to us about her recent breast cancer fundraiser. We also talk to adidas’s head designer Gerhard Fuchs.

However you plan to spend the season we hope it is a merry one. If you’re not sure what’s coming your way you can always leave our mag open on the right page as a hint.

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8-12 READ ALL ABOUT IT

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Sunglasses news

14-15 STOCKING FILLERS Gift ideas for him and her

18-19 A CHRISTMAS CAROL

Three ways to change your views this season

20 LUXE AND LEATHER Chanel’s sumptuous leather

24-27 MR & MRS SMITH

Winter sun ideas from the luxury travel experts

28-29 AS SEEN ON

Celeb’s sunnies we’ve spotted

30-35 SNOW WHITE

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On trend shades for your winter wardrobe

36-37 TOM FORD The man, the brand

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38-40 A BLESSING IN DISGUISE Why sunglasses? It’s all in the mind

42-43 IT’S YOUR MOUNTAIN Hot winter goggles for this season

44-50 IN HOMAGE TO Designers, we salute you

52-54 A.K.A OLIVER PEOPLES Larry Leight’s alter ego

56-58 SNOWBOARDER VICCI MILLER: “I have completely fallen in love with cycling”

60-61 GOING GOING GONE

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Sunglasses are quite fetching you know

62-67 THROWING SHAPES

This season’s definitive key shapes

68-70 EYE SAY...

adidas’s Evil Eye creator Gerhard Fuchs has a word

74-75 SUNGLASSES AND CHARITY Please give generously

76-77 GET AROUND

Don’t be square, round sunnies are back

80 BROADLY SPEAKING

Five minutes with cricketer Stuart Broad

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APPROVED

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COMMITTEE

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Sunglasses-shop.co.uk/Oakley

Simon Dumont Splice

®

dynamic downward visibility! nasal pressure averted…

AIRFLOW MAXIMIZED!

©2010 Oakley, Inc

It’s hot, it’s new, it’s here.

Sunglasses Shop brings you the latest from the world of eyewear.

AN AVIATOR’S JACKET

We haven’t forgotten Jean-Charles De Castelbajac’s 2009 Lego fetish which produced a collection of sunnies with fully customisable Lego arms. JCDC has again made eyewear history with his latest collection of women’s readyto-wear, which features a vest completely constructed of sunglasses (pictured right).

It seems JCDC let his imagination take flight with his ‘Über Tropikal Airlines’ collection, inspired by the 1943 novel ‘The Little Prince’ by French aviator Antoine de Saint-Exupéry. Imagery from the book includes a plane that crash landed in the desert and this set the scene for the show. Tourist ephemera, hair rollers and neck pillows were fair game for accessories.

French designer Jean-Charles de Castelbajac has been fashion’s jolly jester since the eighties. Madonna wore his teddy bear dress back then and Lady Gaga and Katy Perry wear his headline grabbing pieces today.

THE FINAL COLLECTION...

ALEXANDER MCQUEEN

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Well, we’ve waited and waited and finally here it is. Alexander McQueen’s last sunglasses collection has arrived.

There has been some uncertainty about the arrival date of the new collection – it was allegedly the last thing he signed off before his suicide in February 2010 – but now McQueen is temporarily brought back to life in fabulous shapes and his instantly recognisable skull motif. Sporadic patterns and elegant wood grain detailing make this a predominantly gothic collection and a winter must have. We never tire of seeing the gothic trademark that has become a celebrity staple. Johnny Depp and Sarah Jessica Parker are among the celebs snapped in McQueen’s eyewear.

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ALEXANDER MCQUEEN

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BY THE WAY...

On the Scent

PIERRE VERDY/AFP/GETTY IMAGES GARETH CATTERMOLE/GETTY IMAGES

Grab a free 30ml bottle of Police Original fragrance every time you spend over £100 on Police sunglasses at Sunglasses Shop. If you spend less you’ll still get a free baseball cap or t-shirt. Definitely worth a look and these gifts will make a great extra for the stocking. WHILE STOCKS LAST

Ray-Ban Traveller

Ray-Ban has launched a new gift set designed with the traveller in mind. RayBan for travellers is two pairs of CATS 4125 sunglasses, one for a man one for a woman, with new frame and lens colours.

It even comes in a box designed to target the traveller. Now you just need to choose somewhere to go. SEE PAGES 24-27 FOR IDEAS

Poker Face

Wearing sunglasses during poker games is causing fierce debate among the pack.

In poker apparently opponents can react when they see your pupils involuntarily dilating if, say, some good card comes up. Some think wearing sunglasses gives a player an advantage by hiding these expressions. But also other players can’t tell when you are looking at them. In other words, they can’t tell when opponents are looking for the dilation in their pupils.

Phew. It’s a complex game of psychology, and that’s before a card is even shown. Some say you just appear more standoffish, more intimidating. Perhaps it’s the distraction of the glinting studio lights.

We think maybe it’s the cartoon dollar signs that pop up in players’ eyes that gives it all away.

KATE’S IN VOGUE AGAIN

Vogue magazine recently voted superwaif Kate Moss Best Dressed of the Decade but the Brit model will also keep the Vogue name on her fashion CV as the new face of Vogue eyewear. Kate replaces Brazilian beauty Gisele Bundchen as the eyes behind the eyewear but it was Gisele’s sexy figure that once brought an end to the trend of Kate’s urchin-like looks.

Vogue’s new spring eyewear collection will apparently include a special selection called ‘Kate’s Favourites’ which Vogue is expecting to do rather well and as ads for the campaign were shot in London by star snapper Mario Testino, fans should be expecting something pretty slick. According to the fashion horoscopes on Vogue eyewear’s website, Capricorn Kate should be donning Vogue’s DENIM glasses this season.

We’ll have to wait and see if that prediction comes true.

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THE RETURN OF BURBERRY

Two years ago fashion fans voted wearing Burberry the worst fashion faux pas in the last 50 years but these days, Burberry has proved itself a phoenix as fashion fans rush to snap up its latest and greatest ever collection.

And it’s all thanks to Chief Creative Director, England’s Tom Ford, Christopher Thomas Bailey. Bailey has for Burberry audience following a fashion show Christopher Bailey acknowledges the S revolutionised a quintessention BEN STANSALL/AFP/GETTY IMAGE Prorsum Spring/Summer 2011 collec tially British brand, dealt its final fashion blow by Burberry decked chav actress Daniella Westbrook.

Bailey, O.B.E, UK Designer of the Year BURBERRY twice and much more has revitalised 4096 HONEY Burberry creating a brand now worth over £1 billion. Bailey cleverly updates classics – the trench for example – with a flair that you want season after season.

After a decade’s absence Burberry BURBERRY 4058M returned to London’s Fashion week in 2009 DEEP with Harry Potter swot Hermione, actress VIOLET Emma Watson, as the fresh new face. And Burberry’s Prorsum runway show was the in frames such as the 4058, and there’s the star at this year’s London Fashion Week too. classic look of Burberry’s 4068 and 4063.

Hollywood’s A-listers including Mary-Kate But for Bailey the devil is in the detail Olsen, Kristen Stewart and Kate Hudson, and nothing’s forgotten. There’s a nod to filled the front rows in anticipation.

Burberry’s handbag collection in frames Continuing the momentum is the such as the 4094 and 4096 with studded Burberry 2011 sunglasses collection which embellishments on both. It’s an accessory reincorporates the iconic Burberry pattern for an accessory.

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LEFT: Gwyneth Paltrow dazzles in the Oliver Goldsmith Carl frame.

PAPPIX/BIGPICTURESPHOTO.COM

RIGHT: Oliver Goldsmith’s Audrey looks perfect on actress Lucy Liu JULIEN HEKIMIAN/GETTY IMAGES

BELOW: Jude Law goes vintage in the Oliver Goldsmith Ingema sunglass.

MALIBU MEDIA/BIGPICTURESPHOTO.COM

BACK TO THE FUTURE

After a 20 year ‘holiday’, iconic brand Oliver Goldsmith is back – and in a big way. Before Goldsmith, specs were on the wrong side of geek-chic. In fact, there was nothing chic about the limited and unflattering choice on offer to the short sighted.

Then in 1926, a Mr P. Oliver Goldsmith took the world of spectacles by the scruff and shook things up. Using a new material called ‘plastic’, he was able to create a range of colours and textures for his frames. It was an eye-opener in the world of spectacles.

Fast forwarding to 2010, Oliver Goldsmith is now headed

by Claire Goldsmith (Oliver’s great granddaughter). Releasing around 20 frame designs from their vintage archive, a sophisticated and timeless sunglasses range is re-born. From the glittering 40s, to the expressive 80s, this

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collection is a beautiful capsule collection of the OG dynasty’s heritage.

Oliver Goldsmith has made glasses a fashion accessory for the first time, were the first to make ‘sunspecs’ and the first to work alongside fashion houses such as Givenchy and Dior, creating directional, one-off pieces for the catwalk. As well as this, the brand was the first eyewear brand to appear in Vogue and soon became a royalty favourite.

In the 60s and 70s, OG got friendly with the stars. Grace Kelly, Peter Sellers, Nancy Sinatra and Bond girl Ursula Andress were all regulars at the London showroom.

Celebrity fans today include Robbie Williams, Kylie Minogue, Jude Law and Gwyneth Paltrow, to name but a few... oh, and the Queen of Jordan is partial to an OG frame as well.

For a truly unique pair of shades, Oliver Goldsmith is unrivalled.

carreraworld.com

mod. CARRERA 1 - CARRERA 3 -

If your mum would love some extra elegance or you just want something

PERSOL 0714 BLACK POLARISED 0714 95/58

Early days They’re classic, cool and a rock’ n’ roll style staple. Make him feel like a star and gift him with these iconic shades from Ray-Ban.

RAY-BAN 2140 WAYFARER BLACK 2140 901

Going steady Fashion focussed gents will be more than happy to receive these vintage inspired, fold-up sunglasses from Persol.

OAKLEY RADAR XL BLADES 09-744

SERENGETI AVENA ESPRESSO 7385

Golfing enthusiast Thank him for

Daddy cool Accessorise his mid-life

crisis sports car with some equally flash frames. He’ll feel king of the road in this classic, light sensitive design from Serengeti.

Also available in prescription.

Sports mad The iconic Split Jacket

LE SPECS LOST BOYS MATTE BLACK LSP1002414

from Oakley is the perfect gift for a sporty bro. And with this calibre of tech and style, you can’t go wrong.

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being ‘The Bank of Dad’ for all these years, with these polarised frames. With highperformance technology that is standard at Oakley, these frames are sure to put a smile on your old man’s face.

OAKLEY SPLIT JACKET INFRARED OO9099-05

Fashion conscious, skint student This retro frame from uber cool brand, Le Specs is bang on trend. Guaranteed to collect style points at the union bar, and stand the test of time at next year’s beer-stained festivals.

special for someone special we’ve got the perfect stocking-fillers.

Early days Not quite sure of her style

just yet? Then go for fail safe Miu Miu. Sleek, feminine and on-trend, these frames will ensure her seal of approval.

CHANEL 5190 HAVANA 5190 11013B

Going steady Chanel equals instant

brownie points, we promise and, with these luxury frames, she really will believe that you’ve been listening to all those non-subtle hints she’s been throwing at you since August.

MIU MIU 01MS PINK 01MS BIK4V1

Cruise control Glamorous and classic,

these over sized frames from Roberto Cavalli have intricate embellishment making this pair of shades, transitional must haves that’ll go down a treat with mumsy.

FENDI 367 WHITE 367 028

Going downhill gracefully Help her

to go downhill gracefully this winter in Fendi.

The wrap around frame provides a shield from the strong, snow reflective sun and ROBERTO CAVALLI the Fendi arm graphic creates perfect, IXIA DEEP PLUM post-piste glamour 576 05Z

Label lover

Oversized and screaming VIP, the Dior sport is an iconic celebrity favourite that are sure to gain HRH’s approval.

DIOR DIOR SPORT 1 ROSE GOLD SPORT 1 000

CHLOÉ MYRTE IVORY 211903 C03

Fashionista She’ll be eternally

grateful for the arrival of these chic and directional beauties. Fact.

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Prada 51NS 1BC8Z1 It’s that wonderful pattern that has the spirit of the past about it. It’s not just styled on the 50s but has been brought out of the Prada archives and was found on Prada scarves and handbags in its previous life. Slim oversized plastic in metal lenses, the Prada 51NS is a beautifully designed frame in the classic Italian style. It’s a brand new frame with the soul of a past Prada haunting it.

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In A Christmas Carol, Jacob Marley is the clanking spirit who rattles Scrooge with his warnings of an imminent haunting. So in the tradition of the tale, but without the chains, we’ve got three shady apparitions (or should we say spectre-cles) for you. Look upon our sunglasses of the past, the present and that yet to come.

Hark! The bell tolls One...

Tom Ford Carter Black 0199 01A

Dolce and Gabbana Madonna 2095 Silver 2095 04/8G

We know this will be a frame for the future. They are wonderfully round and vintage and although they may seem a little more Pickwick, round and vintage sunglasses are huge trends for the coming season. Tom Ford is also the man of the moment; a design megastar with his thumbs in many pies. It’s because they’re so incredibly stylish, we know Carter will be on celeb faces around the world before you can say “Bah! Humbug!”.

There are many choices for sunglasses of the present (just flick through this magazine). Anything from Mui Mui’s fresh new collection for example, and of course there’s RayBan’s eternal icons the Wayfarer and the aviator. But it’s music megastar Madonna’s first foray into the world of sunglasses design that’s our choice here. Alongside grand couturists Dolce and Gabbana the singer created the MDG collection. This one’s brand spanking new and is aviator inspired anyway. Look upon it.

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How Chanel’s iconic 1955 handbag is still an inspiration over 50 years later.

I

t’s the most famous handbag in the world. With its quilted design Chanel’s dinky 2.55 is instantly recognisable and still one of the most desired pieces of designer luxury today.

That elegance is now available in a 2.55 inspired sunglasses collection. Temples are dressed in the finest and softest lambskin leather. Frames are shaped in the shadows of luxe seventies design. It’s a stunning collection of luxury eyewear.

Here is no factory line. Chanel uses only the best part of the leather to make it feel as soft as cloth, and skilled craftspeople, often each with over 17 years’ training, hand make each bag and hand-stitch each piece of leather. They are very proud about what they produce and truly authenticate that handmade in France stamp.

For the sunglasses Chanel has also reproduced its own exclusive tweed pattern created with leading Italian acetate manufacturers Mazzucchelli. There was more than 18 months of research and development to create the real fabric-like effect.

With the hot-stamped interlacing logo the sunglasses are the perfect match for Chanel’s current handbag range, Cocoon, being modelled by another French icon,

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Vanessa Paradis.

It is said that Chanel’s building, a little way from Paris, is quilted on the outside too and that the bags go through 180 stages of hand-production. Because each one has a unique serial number if a customer so chooses, she can trace who actually made it.

CHANEL Chanel 5201Q Gloss Black

CHANEL Chanel 5199Q Tortoise

Perhaps no other designer has had more influence over what we wear than Gabrielle Coco Chanel. Whatever she designed the world wanted. At Chanel creating iconic accessories is a special and heartfelt, and expert, process and Chanel’s CC logo is still the symbol of ultimate luxury.

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Stuck for choice? Our handy guide to picking the right shades for the right occasion.

WORK

RAY-BAN 3025 AVIATOR 3025 003/59

It’s a tough life patrolling the highways of the USA. The last thing you need is some punk standing up to you and making your life even harder. You’ve got to look mean and there’s no better thing than the mirrored aviator for looking tough. Make ‘em stare themselves out. There’s a huge dose of sex appeal with a mirrored aviator and the frame suits pretty much anyone.

EVERYDAY

Not everybody is a morning person. As winter draws in, it’s hard to be chipper when it’s miserable outside. If you’re feeling antisocial, the best way to keep the outside world out is from behind a pair of giant sunglasses. Something like this will do the trick. They’re a great formal style for the evening too.

SPORTS

PLAY

TOM FORD WILLIAM SILVER 0207 17C

You’re at a poker table.

The guy opposite you is taking his chances. You know you’ve got a winning hand, but your confidence starts to waver and you fold. Why? Because he’s wearing sunglasses. His eyes give nothing away. Make sure your poker face is up to scratch. Even if you lose all your money you will still look stylish on the way out in these sunglasses. LA

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DIOR GLOSSY 1 PEARLED BLACK GLOSSY 1 A3E

Matadors across the world could benefit from a little bit of accessorising. If the bull needs to see red, then matadors should too.

Red lenses change the way you think and perform – they make you feel bigger and bolder. Life’s easier when you get the bull by the horns, especially wearing a tough and stylish frame like this.

RUDY PROJECT SPORTMASK SN190342

THE LOOK: RETRO LUXE

TOM FORD SIENNA BROWN 0178 48F

WEAR? Tom Ford Sienna Brown WHERE? Palm Springs, California With its mid-century modern architecture, iconic Rat-Pack hangouts and sun-kissed golf courses, Palm Springs is having a second coming among hip young Californian urbanites looking for the perfect pool, party and pamper package.

This town might be in the shadow of the San Jacinto mountains but it certainly doesn’t hide its light where nightlife’s concerned. There are more martini bars here than you could shake a maraschino-topped cocktail stick at…

PERFECT POSING PERCH Poolside at the Ace Hotel & Swim Club (double rooms from $139/£88) – this canyonside hipster commune is the last word in retrocool stylings with original mid-century furniture in every room. Don your brown Siennas, an emerald turban and a slick of pillar-box red lipstick to capture the easygoing glam of this refurbished 1960s motel.

PACKING TIPS A faded denim jacket will keep you snug when the Californian sun sets.

PLAN B? Glide into Hollywood Regency spa resort Viceroy Palm Springs or relax at Medina-feel celeb stay, the Colony Palms Hotel.

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The boutique travel experts Mr & Mrs Smith are here to help, with their insider guide to the coolest places to see and be seen in this season’s hottest eye candy.

BY MR & MRS SMITH’S ASSOCIATE EDITOR LUCY FENNINGS

THE LOOK: URBAN EDGE

WEAR? Marc Jacobs 306 Soft Matte Black WHERE? Berlin, Germany Berlin’s cutting-edge Mitte district is currently proving an irresistible draw for Europe’s in-crowd. Grand boulevards march between Bauhaus-era edifices and proud public squares; courtyard apartment blocks have been transformed into a warren of chi-chi shops, clubs and bars (Hackeschen Höfe is the best) and there are enough fashion-forward boutiques and streetwear outlets to keep your browsing interest piqued for days.

PERFECT POSING PERCH The rooftop bar at Soho House Berlin (double rooms from €120/ £105) – the latest addition to the hip member’s club and hotel group, this insider institution is already Berlin’s hottest address. Book big room 17 for its huge bed, city-street views and retrostyle roll-top bathtub that can be revealed or hidden away behind a folding screen wall.

PACKING TIPS Media-mogul casual wear; high-tops to go with your groovy graphics-geek specs.

PLAN B? Escape to refined R&R retreat Schlosshotel im Grunewald, set in Berlin’s leafy suburbs.

MARC JACOBS 306 BLACK 306 PDE JJ

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THE LOOK: COASTAL COOL

WEAR? Oliver Peoples Patten Gold Aviator WHERE? Cape Town, South Africa In Cape Town, life is lived on a grand scale. There are glorious beaches to bask on, soaring mountains to climb and cosmopolitan streets to explore. The wildlife is safari-sized, the nightlife intense and the views panoramic. So whether your agenda’s a romantic city break, an adrenalin-fuelled boys’ getaway or a wind-down week in the sun, you’ll find a suitable itinerary here. Best of all? The minimal time difference makes for zero jet-lag from the UK. PERFECT POSING PERCH Gazing at Table Mountain and the city lights from your private balcony at Kensington Place (double rooms from SAR 2,086/£191), Cape Town’s original boutique hotel. Kloof Street’s night owl attractions are on your doorstep and the ravishing white beaches of Camps Bay are just a 10-minute drive.

PACKING TIPS Board shorts and khaki shirts should cover both surf and safari days.

PLAN B? Wine-tasting on the sea-facing terrace at refined mansion Rodwell House or playing master of all you survey with breathtaking Bantry Bay views at The Cascades on 52

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OLIVER PEOPLES PATTEN GOLD 1060 503531

THE LOOK: CITY SLEEK

RAY-BAN WAYFARER 2140

WEAR? Ray-Ban 2140 Wayfarer Black Gradient Grey Lens WHERE? Paris, France These shades were de rigueur during Paris Fashion Week, so where better to show off their full flirty potential than the French capital? Peek over your fashionable frames at the on-trend labels in the Marais district; window shop on the Champs-Elysées or browse the brocantes at one of Paris’ famous fleamarkets. Afterwards, revive yourself in one of the city’s BoBochic teahouses. Mr & Mrs Smith love Mariage Frères on Faubourg St-Honoré, Tea Caddy in the Latin Quarter, and Bread & Roses near the Jardin du Luxembourg.

PERFECT POSING PERCH Hôtel Récamier in oh-so-sophisticated St-Germain.

Where else would a serious style maven get her shut-eye? This petite pied-à-terre is dotted with design-conscious details that wouldn’t look out of place in a fashion editor’s office – an orchid here, a contemporary photographic print there and plenty of beautiful fabrics create a just-so space that’s seductive and striking.

PACKING TIPS Something scarlet to offset your monochrome capsule wardrobe.

PLAN B? Ultra-modern mission base Hotel Sezz is the masculine yin to Récamier’s yang and La Réserve Paris. A-lister apartments overlook the Eiffel Tower.

www.mrandmrssmith.com The boutique hotel experts –

specialise in finding the most stylish and romantic hotels in the world.

To book any of the hotels featured, or for more destination information, visit www.mrandmrssmith.com or ring the Travel Team on 0845 034 0700.

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Ray-Ban Craft Outdoorsman 3422Q 001/M7 High octane funnyman Russell Brand steps out with his signature Ray-Ban Outdoorsman and his trademark leather jacket. The frame is so flattering with its own star quality and is the perfect look for the flamboyant star, who recently wed popstress Katy Perry.

ALTERNATIVE Prada 54NS gold 54NS ZVN6S1 With the elegant teardrop shaped lenses and metal bridge this Prada has all the charm of the timeless aviator.

Update your look with this classic.

PRADA 54NS GOLD 54NS ZVN6S1

BIGPICTURESPHOTO.COM

RUSSELL BRAND

FEARNE COTTON

Ray-Ban 4140 601 Celebrity groupie Fearne Cotton stands out from the crowd in Ray-Ban’s trendy alter wayfarer. Fans of Ray-Ban will love this frame. And with Fearne it’s the usual fashion statement from one of our fashion favourites. Watch out for her own clothing range.

ALTERNATIVE Persol 2988 95/31 Bang on trend this season this vintage looking frame with its retro metal detailing has the hallmarks of all the finest tools of the trade. It’s Persol so it has the coveted Made in Italy stamp.

PERSOL 2988 95/31

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See what the current trendsetters are wearing with our celebrity sunglasses spotter. Andie White

MATT SMITH

Ray-Ban Cockpit 3362 001 Looking every inch the Dr Who? actor Matt Smith swaps his Tardis for a Cockpit from Ray-Ban. Fans of the Timelord will see trendy Matt very differently to his quirkily-dressed onscreen alias, but still looking cool with these great sunglasses.

ALTERNATIVE Oliver Peoples Strummer 1004 3775 For years the aviator has reigned supreme and Oliver Peoples Strummer is a great take on OLIVER this timeless shape for the hottest PEOPLES look season after season.

STRUMMER 1004 3775

KELLY BROOK

BIGPICTURESPHOTO.COM

Chanel 5170 C8883F A distracted looking Kelly Brook is still all elegance in the Chanel 5170.

Matched with an on trend aviation jacket and animal print scarf the beautiful Chanel sunglasses have the delicate bow detail so much loved by Coco herself.

ALTERNATIVE: Chanel 5171 C8883F Try the Chanel 5171 for a squarer alternative to the 5170. It’s CHANEL elegant and feminine in the 5171 C8883F luxury style of Chanel.

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Look lively in pastel brights, camo greens and neon prints.

Check out this seasons high performance goggles and après-ski inspired, on-trend shades to complete your winter holiday get-up.

PHOTOGRAPHY: Natalie J Watts www.nataliejwatts.com STYLING & MAKE UP: Sarah Nice MODELS: Matthew@Zone Models Rachelle@ Zone Models www.zone-models.com HAIR: Claire Cox www.squirescox.com RETOUCHING: sunglassesshop.com

Clothing courtesy of: Oakley and Quiksilver

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PRADA 05NS IVORY 05NS 7S36S1

PRADA SPORT 51LS WHITE 51LS 7BA3M1

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PRADA SPORT 05LS FIRE 05LS AAP3M1

OAKLEY JAWBONE ATOMIC ORANGE 04-206

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ROXY GOGGLES BROADWAY ART SERIES PINK RGQB02 CTRN

OAKLEY SPLICE GREY HAZE 57-074

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ROXY GOGGLES BROADWAY ART SERIES BLACK RGQB02 BLU

QUIKSILVER GOGGLES FACET ORBICULAR YELLOW QGQF02 YEL

OAKLEY GOGGLES SPLICE PEYOTE BLOCK TEXT 57-039

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ROXY GOGGLES BROADWAY ART SERIES LIGHT BLUE RGQB02 BLU

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Whoever said a jack of all trades is a master of none has clearly never met Mr. Tom Ford. Andie White looks at the prodigious portfolio of the designer who put the glamour back into fashion. ever range. He’s been making himself over and Tom ince finishing as Creative Director since. Thanks to his Black Orchid hottest of Gucci and Yves Saint Laurent in Ford for Men fragrance, Ford is the days e Thes . floor ty 2004, Tom Ford has soared through brand on the beau hands the worlds of fashion, film and cosmetics.

Ford fanatics are dying to get their ur.

Colo Lip d Blen te The following year the Tom Ford brand Priva Ford on Tom was proudly announced to the world.

Promising the power to redefine your Now there’s sunglasses, fragrance, entire look, there are 12 perfect TOM FORD FELIX films and an upscale menswear line. shades including the Black GUNMETAL With the launch of his womensOrchid, to match Tom’s 0194 0BN wear collection too, rumours of favourite scent. a collaboration with H&M and perhaps another film in the Menswear Tom Ford is works, 2011 is shaping up to truly a master when it comes be the Year of the Ford. to wonderful cuts, fabrics, colours and detailed patterns Sunglasses Along with into his pieces. The first starting a film production menswear hit the runway in company, in 2005 eyewear was 2007. Since then Tom Ford has TOM FORD one of the first projects and firmly dressed many of Hollywood’s MAXIMILLION established the new Tom Ford label. leading men. Brad Pitt, Pierce BLACK been 0206 01T His sunglasses are a breath of fresh air Brosnan, and Johnny Depp have 2010 and other fashion houses draw inspirastyled thanks to the TF genius. In ived tion. Bringing sex and style to everyday camp comedian David Walliams rece ding wed his for t men treat objects Ford’s latest collection consists the Tom Ford of 25 perfect shades. These fifties to Lara Stone. Ford was a wedding inspired frames really do look guest too. as good as they feel.

Film Everyone thought that Beauty Ford has proved when he left Gucci Tom was himself as a master of heading for the bright lights redesign. The same year of Hollywood. They weren’t as the Tom Ford brand altogether wrong. It is not evebegan he joined Estee ryday that a fashion designer Lauder to create a beauty becomes a director, but Ford is an extraordinary man. His debut

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INDIGO/GETTY IMAGES WEINSTEIN/EVERETT / REX STEFANIA D’ALESSANDR / REX FEATURES

Main: Tom Ford attends the Orange British Academy Film Awards 2010 Bottom left: Directing on the set of ‘A Single Man’.

Below: With the film’s stars Julianne Moore and Colin Firth

feature, an adaptation of the Christopher Isherwood novel A Single Man, reflects a Ford sense of style that has charmed a world.

Ford acquired the story’s rights in 2006.

He revised the script 15 times in less than two years. He’s recently hinted at a second film.

Womenswear The first women’s readyto-wear was the most eagerly awa ited collection for a long time and sees Ford return to an arena he dominated at Gucci.

No press and only 100 invites meant tickets for the oh so secretive September show at his Madison Av boutique were gold dust , and perhaps the only thing more exciting than the outfits was the line-up of celebrity models on the runway. Beyonce, and Julia nne Moore to name two, are also wom en that inspire him. Sorry girls, it won’t be available until next year.

The Adverts Ford pushed

new levels of creativity and expression with those fantastic ads for YSL with a red-haired Sophie Dahl wearing only a necklace and stiletto heels and ready for some self fulfilment.

The Gucci G was shaved into a female model’s pubic hair for one ad and a Gucci perfume bottle lay pressed between a model’s breasts es in another. In fact for a man that mak t mos in sing dres little clothes there’s very his latof his provocative ads. True to form olas est campaign features Brit actor Nich Beha Hoult with naked supermodel Freja d, Erichsen and a crow biting her bare bleeding breast. ty Fair Mags He’s edited Vogue and Vani Vogue also

and the latest edition of French a 2011 bears the TF name. It comes with ring pictu li, Pirel rival to ndar Vogue cale models. some of the world’s most beautiful ine imag can you lved invo is Ford If Tom what’s inside.

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S N E L E TH

cts r sartorial effe As well as thei logical ho yc ps their sunglasses have r Hollis turns he ssion too. Cassandra pa r ou of e the styl attention from nnotations and to its deeper co ardom. lationship to st sunglasses’ re

S

omeone somewhere some time ago said the eyes are the window to the soul. Psychologists prefer to say that the eyes convey our emotions. Yet for so many reasons people choose to wear them as a mask.

Sunglasses are everyday accessories.

They create a barrier, giving anonymity the chance to move in. Conversely, sunglasses are unparalleled in the solace of privacy they offer the wearer. This protection of the private gaze as John Galliano so delicately put it is one of the explanations of their inextricable association with Hollywood, the

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rock stars and the celebs.

Although there is little sympathy for celebrities these days – perhaps because some are quite dubious in their claims to fame – those necessary evils that are journalists, the celeb hungry paparazzi and the public can become a drain on our stars.

The celeb will reach for the sunglasses in public, onstage or in interview to keep a little bit of themselves to themselves.

As Velvet Underground’s John Cale, famously said: “We only wore sunglasses on stage because we couldn’t stand the sight of the audience”.

BOB EDME/AFP/GETTY IMAGES / FABRICE COFFRINI/AFP/GETTY IMAGES / GETTY IMAGES/IMAGE SOURCE/LAURENCE BAKER / GETTY IMAGES/CSA PLASTOCK

..

A Blessing in.disgu ise

Sunglasses. Every child’s or spy kit will contain a pair. For anti-pap celebs the ultimate hiding place is behind dark lenses. All over the world it’s the same story – “the robber was wearing dark glasses and a hat, officer”.

What‘s clear is that the world views sunglasses as the premier tool

of disguise. man It’s so common one American police queue said that if you see someone in a bank straight wearing these you should call the police cap, dark away. “If you see a guy with a baseball it’s probably a glasses and a moustache or beard, d. bank robber, not a customer,” he adde mystery Advice for those in the business of asses sungl ng keepi ates advoc also ing shopp improved in a portable basket of disguises for simple for anonymity. Apparently, sunglasses are quickly transforming your image. colour The reason behind it is simple. The style of and setting of the eyes, the colour and and face are the hair, and the shape of the head ification. all crucial for making a positive ident

nglasses Conversely, su eled in are unparall vacy pri the solace ofe wearer. th they offer

Sunglasses and a hat just get in the way of people being certain of who’s in the frame. And it works.

Many banks in the USA have now introduced a ‘no hats, no sunglasses’ policy.

That Google Maps blurred the faces of every person in one street view image of Santa Monica Pier, except for the man with a beard by and sunglasses may be an oversight may be it But t. rtmen depa ing blurr le’s Goog so powerful that the combination is considered bother. We as a disguise they just decided not to tigated as a can confirm that he isn’t being inves ing police robber. He has shaved though, follow advice. are Police have also said that many shops of people er numb the in ase incre an ting repor riously. wearing sunglasses and acting myste ous.

It all comes down to feeling inconspicu that you are Sunglasses can give you the illusion nose and looking in to the world, whereas a fake think of a mop for hair will only make people not inconWorzel Gummidge, and that’s really spicuous at all.

Advice generally runs though that if you want to connect with people, be it where communication is paramount such as a hostage situation, or a less taxing one – the X-Factor stage perhaps – it’s just like Cheryl told a wannabe before he was booted out, the shades have to come off. You can’t connect.

There are a few other reasons offered that go towards explaining the root of the relationship between celeb and their beloved sunnies. The famous quality of light in the West Coast is one. Some have gone back to the early silent films

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which used powerful Mirror, mirror... arc lamps under which the Psychologist Dr Philip Zimbardo’s stars suffered from redness 1971 Stanford Prison Experiment of the eyes prompting explored the limits of a person’s them to reach for the cover threshold for being good in a bad of shades. Whatever the situation. A mock prison was set up reasons, the relationship and filled with young men in the has endured and is stronger roles of prisoner and guard. The guards’ uniform included than ever. A sunglassless mirrored sunglasses to help celebrity is either off duty or promote anonymity and it was asleep. a Lord of the Flies type effect That mere civilians are that unfolded. Observers saw an often mistaken for celebriincreased brutality towards the ties just because they are inmates and the planned two week Sunglasses clad prison guards punishing inmates during the wearing designer sunglasses experiment was ended after just notorious Stanford Prison Experiment to rding also says much about what acco y, six days. Anonymit PICTURES COUTESY OF DR. ZIMBARDO www.prisonexp.org / www.zimbardo.com celebrity means today. To Zimbardo, harbours abuse. an observer, sunglasses ould be may single-handedly Sunglasses c of create an illusion that the measure requires you to be star struck, celebrity itself. however if you take away this, it all fizzles out. Imagine the Are you a fake?

Chloe sunglasses have been used difference between being in the in a test to see what effect counterfeit goods have on the presence of Marlene Dietrich in sunhuman mind. The results published in Psychological glasses or not, and an unprepared Science magazine showed that the people who were wear Nicole Richie. ing what they thought of as fakes were more likely to cheat and lie Although we can use sunthan those who weren’t. A large grou p of women were glasses as a measure given genuine Chloe sunglasses and a random half of celebrities’ tastes (or of the women were told the sunglasse s were fakes. their stylists’ perhaps) Seventy per cent of the group wear ing what they we can also use them believed were fakes, inflated their perfo rmance ratas a measure of the ing in tests, because they thought they were not power, or powerbeing watched. Only thirty per cent of the group wear ing the authentic glasses did the same lessness, of the .

In further tests the subjects celebrity without wear ing the ‘fake’ Chloé also saw them. Sunglasses other people as more dishonest could be the measure and more likely to act unethically. of celebrity itself.

40 ATTA KENARE/AFP/GETTY IMAGES

ADIDAS

ID 2 Matt White A162/50 6060

piste When you’re out on the ar. ge ht rig you need the lp.

Sunglasses Shop can he A LEE PHOTOGRAPHY: TAR

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It’s Do-It-Yourself with the ID2. Just use the free pens and stickers and get creative on the slopes. People will admire your hard work and the best in goggle technology that comes as standard with adidas.

DRAGON

Rogue Skull Candy White 722-2527

These mischievous sounding goggles come with Skullcandy headphones so you can ski to your own tune this season.

They’re tough, comfortable and come with brilliantly fog-free optics.

BOLLÉ

Nova Blocks 20561

Bolle’s Mondrian-inspired Nova Blocks goggle means you can slide down the mountain in style. Bolle take sports seriously so you get some of their best engineering with comfort and clarity. With the double polycarbonate lens you won’t fog up either.

OAKLEY

Crowbar Kazu 02-883

Oakley believe you should own the mountain. To help, Crowbar’s frame struts distribute pressure for all day comfort and it’ll match your facial contours wherever it touches you. It’s all Oakley goodness in one of the best goggles on the slopes.

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BVLGARI 8056B BURGUNDY Extraordinary beauty and pure luxury, this season sees Bvlgari create stunning designs using smoky gemstones and soft metallic tones.

Black Dress: Vintage from rokit

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Sunglasses Shop pays homage to fashion royalty with our edit of the ultimate designers and the hottest frames from this season’s collections

PHOTOGRAPHY: Ben Lee www.benleephoto.com STYLING: Michelle Rowe HAIR: Klare Wilkinson MAKE UP: Sara Muhammed MODEL: Sarah Thomas @ Zone Models www.zone-models.com

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JOSSELYN STEEL JADE / 1058 50278E Vintage inspired with a modern day edge. This cult brand takes you back to retro cool with their eclectic range of shades.

Vintage look dress: H&M Bronze shoes: Nine West Grey socks: American apparel

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5193B BLACK Teaming butter soft leather with lady like detailing for pure Parisian chic. Chanel at its finest.

Black leather skirt: Cos White vintage shirt: Rokit Ankle boots: Nine West Black faux fur: asos

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19LS TORTOISE FUCHSIA GRADIENT Classic by super cool, this season Miu Miu channels laid back glamour. Over sized frames and dreamy palettes of purple create an ultra feminine, on trend collection.

Black Dress H&M

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DIORMITZA 2 DARK HAVANA BLUE / DIORMITZA 2 RGR Opulent and vivid, this season, Dior merges classic luxe with neutral hues for a refined take on the 70s trend.

White faux fur coat: vintage Long black socks: American Apparel Ankle boots: French Connection

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CARTER BLACK / 0199 01A The trend visionary, this season Tom Ford showcases a fusion of immaculate detailing, vintage inspired designs and contemporary frames. The result?

Effortless style.

Hambray denim shirt: asos Black jersey mini: American Apparel

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arry Leight has been integral in the evolution of eyewear for over twenty years. In Oliver Peoples and Mosley Tribes he has founded two prestigious eyewear brands unique in their field and at the top of their game.

Armed in 1981 with a degree in Ophthalmology Leight was able to get a handle on a trade. He lived in Hawaii for three years and today still spends two months each year there taking time to enjoy his other passion – surfing. Leight became a buyer for a high end optical chain. He was at the heart of it all. It was 1986. Larry and his brother Dennis, also an optician, went to a New York auction and bought a lot that contained 6000 frames, some brochures, posters and lenses. It cost $5000. Among the unworn vintage frames were classic US made brands such as American Optical, with frames from the 20s and 30s. The lot also contained receipts signed with the name Oliver Peoples.

The brothers opened a boutique on Hollywood’s Sunset Plaza at the heart of the film industry and a hub of creativity. People made a beeline for the vintage stuff. They liked the no logo designs and when the originals ran out the Leights started to manufacture their own, but kept true to the old manufacturing processes of handmade frames with original pins and hinges.

Oliver Peoples became a full blown brand in 1987. The same year Larry also

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OLIVER PEOPLES’ OWN ICONS

SHELDRAKE / 5036 4680 Inspired by Andy Warhol, this frame is hand-sculpted in acetate . The bridge has a unique keyhole shape and the frame front is detailed with small silver plaques.

DADDY B CONGOWOOD / 5091 4616 Combines style from the 50s with all the personality and rebellion of the 70s. They’re unisex, desirable and contemporary. Check out the three-pin detail on the temple fronts.

If he was a pair of sunglasses he’d be a classic Ray-Ban aviator and he’d like to dine with Tom Ford and Jimi Hendrix. Larry Leight, co-founder of Oliver Peoples and Mosely Tribes, and eyewear evolutionary, is in the frame.

Larry Leight Founder and Creative Director of Oliver Peoples

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designed a frame especially for Andy Warhol.

The demand for Oliver Peoples grew and editorials went into overload. New York’s top optical retailers proclaimed they had never seen a phenomenon of such magnitude in all their years in the industry. Even today singer Jay-Z is known to have bought 16 pairs in one go.

It was the arrival of American Psycho and Patrick Bateman ten years ago though that Leight still cites as one of his proudest moments. As unbalanced Bateman, actor Christian Bale wore Oliver Peoples O’Malley.

Larry loves the concept of a discreet approach to branding, which pervaded the original vintage pieces. He says he doesn’t want people who wear his sunglasses to turn into adverts. Quality could speak for itself and the designs find their own way.

He knows when you recognize an OP on a celeb’s face it’s because of the design, not the branding.

OP inspiration is varied too. Leight looks heavily to the James Dean Hollywood of the 50s. The story behind today’s Jack One is inspired too – by a frame worn by Neil Diamond in the 60s. It was simply a RayBan aviator, bent up by the Oliver Peoples people. Leight even got the same German optician from 30 years ago to bend the OP frame.

He knows when you recognize an OP on a celeb’s face it’s because of the design, not the branding.

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OLIVER PEOPLES’ OWN ICONS

AERO 57 SILVER / 1005 0235 A Hollywood icon. This high-quality modern aviator has a distinct lens shape that flatters almost any face shape.

BENEDICT GOLD / 1002 503527 A sleek, doublebridge aviator of high-quality metal. It sports a straight brow bar and classic, curved lens.

In the success of the OP Victory and Aero frames Leight saw an opportunity for a new eyewear brand. In 2003 Mosley Tribes was born in collaboration with Bill Barton, another OP employee. The brand’s styles bridge the gap between lifestyle and luxury.

Larry Leight’s passion and knowledge of eyewear has led him to be something of an eyewear aficionado. With fashion’s current lust for vintage, particularly in its eyewear, Larry is hot property and his counsel is sought time and again. Larry has provided consultation for and collaborated with such forces in fashion as Paul Smith, Jil Sander, Prada and Miu Miu among others. Larry’s 25-year-old son Garrett has recently opened A.Kinney Court in Venice also showcasing apparel and fine eyewear, including of course his dad’s wares.

For the future Leight would like to design for Lady Gaga – in between laughing at claims that he looks like Robert De Niro.

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Air time: Vicci up to her old tricks in Oakley’s Crowbar snow goggle.

JÉRÔME TANON

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T S U B R O

ler Vicci Mil ity . e s u a c char good nd one ing to Paris for a s e il m and rid ers, 300 Four rid s snowboarding talk 56

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hen Oakley team athletes agreed to take on a challenging 300-mile ride to Paris for breast cancer charity, Lavender Trust, it was snowboarders Vicci Miller and Jenny Jones, surfer Gwen Spurlock and skater Lois Pendlebury who swapped their boards for saddles. We catch up with Vicci about life, snowboarding, and that ride to Paris.

How was the cycle ride? It was amazing. It was so much fun to try a sport that is completely different from what I am used to.

I have completely fallen in love with cycling after the ride and will definitely continue for a long time to come. It’s a long trip but you take each day at a time. We rode with all the girls and met the most amazing and inspiring, brave people you could imagine, so everyone keeps each other going.

I have had several people close to me that have had breast cancer and it’s thanks to amazing charities such as the Lavender Trust and Breast Cancer Care that they have such an amazing support system in place.

How did you train? Well, once I worked out how to change gears (I had to stop someone on the road and ask...). I was really fortunate to have the hills of the Tour de France behind my house, so each morning I rode a little higher until I got to the top.

Then it was all downhill from there – no pun intended.

Were you all friends before the ride? We were all friends before the ride but you become

OAKLEY CROWBAR BLUE 01-897

What an Eiffel: No tears just titters as the Oakley girls reach their goal and arrive in Paris.

very close very quickly when you spend so much time on the road together. I don’t know what ended up hurting more my legs from cycling or my stomach muscles from laughing so much.

It’s very different to the usual riding down mountains. Would you ever do that on a bike? I do a lot of downhill mountain biking in the summer. Where I live in France it’s really popular and resorts like Les 2 Alpes are investing heavily to make better trails, so I am completely spoilt. You can ride down from 3,600 meters at the top of the glacier and so I have ridden a bike on snow, it’s fun but a lot more difficult to brake than on a snowboard.

What about a bike fixed to a snowboard? That already exists and I have tried it. It was fun but the sensation is not as much fun as riding with bindings and being fully able to use your body to do tricks off kickers.

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Cycling, a new career How soon before women path perhaps? Hahaha, overtake men in the snowyeah definitely. I carried on boarding stakes? It’s not a OAKLEY after the ride to cycle 1000 miles case of overtaking, women are not CROWBAR LAVA in 2 weeks, just for myself. Then last built the same as men, we have been 01-982 weekend I did my first competition, 100 creating our own unique industry for miles in 5 hours 22 minutes in the wind and the last decade. Women’s snowboarding rain. Loving it. stands on its own and with the talent present today, women are pushing their own limits What’s your advice for up and comfurther, so the future is very bright indeed. ing snowboarders? Have fun. If you don’t have fun then you’re missing the point of How about your worst injury? Probably snowboarding. Practise loads and you can snapping my ACL (anterior cruciate ligament) do anything you want in this world if you set in the knee. Bones break and they take a your mind to it and want it enough. while to heal but ligaments can take up to 6 months in rehabilitation before you can think What about the UK snowboarding about starting your sport again. women in general? How are they getting on? Amazingly. With the development of the Have you ever been caught in an indoor snowdomes there is a new fresh talavalanche? I have been in small slides ent of British snowboarders coming through where I have luckily had all the knowledge to show the rest of the Europeans. For a and safety equipment to get myself out of country with no mountains, Brit chicks rule. danger. It’s a case of when, not if, so we have to be as well prepared as possible.

What scares you? Not being able to live each day as fully as possible, oh and marmite. …and if you weren’t a snowboarder? I would be racing a Ducati, base jumping off mountains and generally finding silly things to do. Life is too short not to enjoy it fully.

On the road again: Vicci pedals hard en route to Paris.

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Since 2008 Oakley has raised more than £30,000 for the Lavender Trust by donating money from the sales of its Commit, Dangerous, Ravishing and Enduring Pace sunglasses.

OAKLEY DANGEROUS 24-185

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eleb shades have become almost a staple at charity auctions; it’s easy for a celeb to do their bit and give up an old frame and most have donated at some point. Wayne Rooney even gave it For some, sunglasses can be a shot and Arnie has muscled in. Celeb fetching in more ways than one. favourite brand Oliver Peoples was actually borne of an auction.

But as a piece of celebrity afterlife, sunglasses can fetch some really big bucks.

Until recently it was Steve McQueen’s Persol from the Thomas Crown Affair that was the hottest lot with his superbly signature folding 714 fetching £36,762 at a Los Angeles auction.

It all changed when John Lennon’s sunglasses came to online auction in 2007 and a pair worn at one of the last Beatles gigs in 1966 Japan went for an undisclosed sum to a British fan. It is understood that the (Above) John Lennon’s tinted prescription sunglasses at bids hit at least £750,000. Lennon originally Christie’s Rock Memorabilia sale in 2008. (Right) Steve McQueen’s foldaway Persol sunglasses from ‘The Thomas exchanged them with a Japanese interCrown Affair’ film. preter for some copper cups. On hearing of Lennon’s death the interpreter popped out Gandhi museum in New Delhi for an agreethe lenses in accordance with the Japanese able 450 rupees though. tradition that allows the soul sight in the A broken pair of Lennon’s specs afterlife.

RAY-BAN shrewdly recovered from a bin at the Gandhi, Elvis and even the Kray ROUND METAL GOLD Apple HQ have been auctwins have all been under 3447 001 tioned while another damthe hammer too, although aged pair, broken in a fight in the case of Gandhi between him and the wife the specs were quickly while recording his Imagine removed from the auction PERSOL TORTOISE album, went for £6,000. because of the uproar, so 0714 An auction of the Kray bound up with this idolised twins’ murderous booty man were these simple uncovered two pairs of accessories. You can pick Ronnie’s vintage Ray-Bans up replicas at the National

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TONY LARKIN / REX FEATURES NILS JORGENSEN / REX FEATURES SIPA PRESS / REX FEATURES

which went for £2,300 apiece at the beginning of 2009.

A classic pair of Elvis’s sunglasses, with his signature lightening strikes, recently went for £13,800. Highly distinctive, the singer’s trademark sunglasses were based on his own designs and made real by his personal optician Dennis Roberts.

Luckily for us reissues ride out again and again. With sunglasses like Lennon’s Ray-Ban 3447 and McQueen’s Persol 0714 lovingly returned to within our grasp it’s just the nostalgia you can’t buy. But it’s a looking good second-best. CH

ONE TO WATCH

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LE SPECS TECH INVASION BLACK LSP088 00011

e Specs Tech Invasion is a perfectly stunning silhouette.

If you wear these shades with your every day ensemble or rock them at a festival, the quirky arm detail and the thick rims will make you look as VIP as you feel.

Aussie brand Le Specs has been around down under since the 80s and they’ve finally reached the UK shores.

It’s a breathtaking collection that caters for every style and taste.

But aside from its sunny background the Tech Invasion is just as bright all by itself. There’s the modern visor shape with a hint of bridge. It’s edgy and yet it still fuses perfectly with the versatile style of these remarkable looking sunglasses.

The real charm is the coloured video game graphics of the 80s that radiate flair and some really subtle geek chic. It’s not only alluring but incredibly charming and very much on trend for this coming season. VR

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Look pretty in sugar-pink this season and opt for the neat cat-eyed frame with pastel detailing.

RAY-BAN CATHY CLUBMASTER SHINY PALE PINK 4132 759/32

PHOTOGRAPHY: Natalie J Watts www.nataliejwatts.com STYLING & MAKE UP: Sarah Nice MODEL: Grace @ www.zone-models.com HAIR: Claire Cox www.squirescox.com RETOUCHING: sunglassesshop.com

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Cause a flutter in this cut-out frame from Galliano. Pure, oversized luxe.

JOHN GALLIANO 0001 WHITE 0001 21P

Transform with the definitive collection from the Sunglasses Shop. Take a look at this season’s key silhouettes for eclectic elegance.

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Dominate in style with the visor. For laid back cool.

CHANEL 4160Q SHINY SILVER 4160Q C12413

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Give a nod to vintage and collaborate a soft, neutral palette with classic angular framework.

DIOR CHICAGO 1 PINK MOTHER OF PEARL CHICAGO 1 TRY FM

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For a strong but stunning statement, the aviator adds a masculine, on-trend edge GIVENCHY 685 BLACK 685 0Z42

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Directional and feminine, solid framework add a contemporary vibe to a soft, vintage inspired silhouette CHLOE MYRTE BLACK 211904 C04

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r e n g i s de l, Robbie aomi Campbel N e ud cl in ns . He’s won six His eyewear fa h Jessica Parker ra Sa d an t Design s m ia Will ed Dot Produc R x si d an s d ng for iF Design awar part of designi st be e th is t ha awards. But w ands? ing eyewear br ad le ’s ld or w e th

EVILKNEVIL PHOTOGRPHY WWW.EVILKNEVIL.AT

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“T

esting the prototypes,” says Gerhard Fuchs with a smile. As chief designer at Austrian-based Silhouette International, Fuchs is not only responsible for creating the celebrities’ favourite Titan Minimal Art eyewear, but is responsible for designing – and testing of course – some of the most advanced sports frames on the planet with adidas.

After almost thirty years at Silhouette and as adidas’s chief designer, Fuchs has created many iconic adidas pieces, including Evil Eye which has become a legend among cyclists and is celebrating its tenth anniversary.

“I’ve worked for adidas eyewear since the very beginning,” says Fuchs. “My background is eyewear design for Silhouette.

Silhouette International has a heritage of being a leading European manufacturer for quality eyewear. Beside eyewear I design, for example, crystal cuts for Swarovski Elements, loading stations for electro cars and we’re developing in the CHI-Q Ideas Centre some interesting future projects.”

The CHI-Q Ideas Centre is Fuch’s design utopia in the Austrian Alps. It’s a place for extraordinary ideas and their implementation. There Fuchs regularly holds ‘creative days’ and when it’s not being used to design a better world, CHI-Q is a relaxing holiday destination.

It all started in 1981 when Austrian Fuchs became an apprentice toolmaker at Silhouette. His talent as a designer was spotted but Fuchs believes the transition from toolmaker to designer was only possible by working closely with every department,

ADIDAS ID 2 A162/ 50 6056

The ID Pure goggle is a very good example of how to put a lot of function and technology into a very clean design especially Silhouette’s engineers. The big break came in 1999 with the release of his Titan Minimal Art glasses. Extremely light, and entirely without screws it soon gained a celebrity following and has sold over 4.5m pairs. Tom Cruise even had a pair specially designed for his 2004 film Collateral.

Fuchs also takes to the Austrian Alps, not for ‘creative days’ but with his designs for adidas goggles. Maintaining Fuchs’ belief in working closely, the adidas athletes also get brought to CHI-Q, where the prototypes are tested and the designs come to life. But for Fuchs it’s not just enough to talk to riders.

“For me it is also very important that I do the sport myself, to establish the needs of the consumer and athlete,” he says. “First we work together on the briefing – for which kind of sport, which consumer lifestyle

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group and so on. Second we speak to our professional athletes, the pro team riders. We try to find out the needs of the perfect function and of course, the right shape for the target group.

“I do the first drawings. After that we choose the favourite design and we do a first prototype.

After testing and discussing the shape, we do a 3D CAD construction. Sometimes we do up to 5 redesigned CAD prototypes. For the very last prototype we do 10 to 20 to test it in really hard conditions.”

After testing Fuchs looks for colour trends and speaks to the athletes. Colour samples are made, tested, fine tuned and only then is the product ready for market. But getting fashion and performance into a frame is not a careful balancing act says Fuchs.

“It is not a question of balance. It is a combination. We have the best function and of course we also have the best style.

Just technical, it sometimes looks like a machine. Just fashion does not work in performance. The ID Pure goggle is a very good example of how to put a lot of function and technology into a very clean design.” ML

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Above: Gerhard speaking at the Future Design Days Conference in Sweden Below: The CHI-Q Ideas Centre located in Tirol in the picture postcard setting of the Austrian Alps

ADIDAS EVIL EYE A126/ 00 6078

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RAY-BAN 4141 601

WAYFARER II / 2143

RAY-BAN

PRADA POSTCARD

RAY-BAN 4118 LIGHT

CHANEL 5120

RAY-BAN COCKPIT

SXUC LENNON GOLD

RAY-BAN WAYFARER

GUCCI

PERSOL 2988

RAY-BAN AVIATOR

CHANEL 4182

5120 C50111

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0ZZY

3025 L0205

HAVANA / 4118 710/51

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We went to Somerset House, home of London Fashion Week, to see what frames were hip and what frames where happening.

ONE TO WATCH

PHOTOGRAPHY: TARA LEE, ASSISTED BY FRANCES EMERY

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POLICE 8299 SILVER 8299 583B

he Police 8299 is all this and more. This aviator inspired icon has returned and is as captivating as ever. It’s a vintage style that puts a spell on its audience, no matter if you are rocking this look on stage, on your way to work or relaxing with a cocktail in your hand.

Following the current trend for retro Police looked back and was inspired by itself, reviving styles from the Police collections of the 80s and early 90s and we’re just as impressed as the second time round. This coveted metro-chic style is accompanied with the well-known and popular blue mirrored lenses from their first collection.

The frame doesn’t rely on its classy heritage alone either and comes in several colours and a retro double frame profile that makes heads turn with its enchanting colour play.

An exclusive chance to own a piece of sunglasses history, the 8299 is not for followers, but for mesmerising characters who know what they want. VR

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R I A F A S ’ T I

TRADE When it comes to ethics and fundraising a pair of sunglasses’ scope for charity extends far beyond the mere auction. Lewis Anderson looks at how the biggest names help and in ways that are rarely seen.

W

ith great power comes great responsibility. Phrases such as ‘corporate social responsibility’ and ‘our ethical standards’ are normal edicts from the biggest of companies these days – it’s almost as fashionable as the products themselves. They may refer to the general way a company conducts itself, but most casual observers will see this as how a company views its responsibility to a world that has provided that success.

We can play our part. In the ultimate act of recycling you can donate unwanted sunglasses, or glasses, to improve the outlook for someone in a developing country. You can buy frames where a portion of profits go to charity, and if buying ethical means you can protect your eyes and your conscience then do it with some eco-friendly sunnies.

Some may argue that when it comes to responsibility the biggest companies are merely going through the motions, but ultimately it’s those with the power of fortune, the huge corpora-

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tions and the high profile, that can change someone’s world.

Take eyewear-besotted U2 singer Bono.

He jointly founded the charity brand (PRODUCT)RED, which along with many huge companies like Nike, Converse and Emporio Armani sells distinctive red products with profits helping the poorest. He also released a dashing red version of his signature Armani glasses and since the birth of (PRODUCT) RED, over $150 million has been raised for the AIDS-fighting Global Fund.

Similarly conscious of global issues, Revo provided their high performance DRAGON eyewear for the Summit on the GOGGLES ROGUE COAL Summit, a fund-rais720-2505 ing drive to alert the world to the clean water crisis affect-

OAKLEY FLAK JACKET LIVESTRONG 12-762

Left: Lance Armstrong in action for his LIVESTRONG charity.

PETER MUHLY/AFP/GETTY IMAGES

Below Bono sporting his signature red Armani sunglasses whilst promoting (PRODUCT)RED with charity CEO Susan Smith Ellis.

LARRY BUSACCA/GETTY IMAGES FOR RUBENSTEIN

SOME INSIGHT...

FIGHT FOR SIGHT

We at Sunglasses Shop do our bit too, by supporting the Fight for Sight campaign which helps funds eye research and provides sunglasses for developing countries.

ONE SIGHT

ing more than a billion people worldwide.

Celebrities including Jessica Biel and rapper Lupe Fiasco climbed to the peak of Mount Kilimanjaro raising more than $65,000 along the way.

Donating profits is a popular theme and one that works on some level for everyone involved. Contrary to their devil-may-care attitude a conscientious Oakley has contributed more than $5 million to the battle against cancer in this way, by joining forces with the Lavender Trust and Lance Armstrong’s LIVESTRONG Foundation.

Oakley’s philanthropy doesn’t end there either. Teaming up with skateboarder Bob Burnquist, they’ve produced an ecoconscious Gascan made from bamboo and recycled Oakley materials, drastically reducing their carbon footprint.

Less well known is Dragon Alliance, whose E.C.O. Collection is equally focused on sustainable style. By recycling the polyurethane of old goggles and producing the plastic of their frames with renewable plant

OneSight, A Luxottica Group Foundation, is a group of charitable vision care programs dedicated to improving vision. Since 1988, these charitable efforts have provided free vision care and eyewear to more than seven million people in need around the world and have granted millions of dollars towards optical research and education. Luxottica manufactures Ray-Ban, Bvlgari and Chanel eyewear among many others and is the world’s leading manufacturer of designer eyewear.

OPENING EYES INITIATIVE

Italian eyewear manufacturers Safilo, whose brands include Carrera, Dior and Emporio Armani, support the Special Olympics and this year donated 14,537 spectacles and 9,855 pairs of sunglasses.

The World Health Organisation say that 314 million people worldwide suffer from poor vision simply because they do not have access to or cannot afford care. 45 million of these are blind.

According to WHO up to 80 per cent of all blindness in adults is preventable and treatable, and that 80 per cent of all UV exposure occurs before the age of 18. They also say that about 87% of the world’s visually impaired live in developing countries.

oil they’ve set a strong ethical example to the rest of the industry.

As companies strive to adopt more ethical practices you can surely believe that sunglasses will protect more than just eyes in years to come.

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oday’s round styles take in the gamut.

They’ve appeared hinting at the tiny horn rimmed style of the twenties, thirties and forties. You’ll get the sixties wire rimmed tea shades a la Lennon, the larger thicker framed seventies variation and the more industrial steely, late eighties slash nineties feel. Choose your era, but that roundness remained mandatory.

Some doubted the trend had longevity. However, as it steadily gains more and more momentum Diana Von Furstenburg, Proenza Schouler and Giorgio Armani are a few of the designers that continue this statement on the runway for Spring/Summer 2011.

Proenza Schouler first sent them down the catwalk in the Spring/Summer 2008 collection. This exciting, revitalised trend was soon spotted on the streets and on celebs such as the trendsome Mary Kate Olsen, Chloe Sevigny, Johnny Depp and

Sienna Miller. Over here Alexa Chung, Amber Le Bon and other such it-Brits have done it round too. Cutler and Gross for Erdem, Ralph Lauren, Tommy Hilfiger and Diane Von Furstenburg all sent round frames down the catwalk the following year.

Around the same time Lady Gaga (left) wore those famous Linda Farrow and Jeremy Scott Mickey Mouse round sunnies with flip ups, teamed with the Jeremy Scott mouse trap Mickey cat suit in her 2009 Paparazzi video. She succeeded, as Gaga does so well, in bringing a cutting edge trend right slap bang into the mainstream with her sartorial antics and infectious pop.

The very first eyewear was round.

It was society’s intellectuals that developed round frames; the unwashed, uneducated, illiterate masses of course had no need for such accoutrements. The style still has those brainy connotations; but you don’t need a

PLENTY TO GO ROUND TOM FORD CARTER 0199 01A

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CHANEL 4190TQ SILVER 4190TQ PERSOL 2988 TORTOISE 2988 24/58

EMPORIO ARMANI 9633 LAR

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ses wipe the round sunglas , ity ic tr n ce ec ic and ht looking fantast plicity and slig e m ’r si ey r h ei T . th ry o ith W llis cess Cassandra Ho ur favourite ac o ys r sa fo k n o lo ea r cl u e slat to yo tirely new edge can bring an en

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JP YIM/WIREIMAGE/GETTY VENTURELLI/WIREIMAGE/GETTY

high IQ to rock the rounded.

Fresher in our minds though are the round sunglass or tea shade which was the choice of the sixties counterculture movement. John Lennon wore the frame in myriad of colours and variations and it is irrevocable with our MANI GIORGIO AR memory of him.

Simon Jablon who designs frames for Linda Farrow and Dries G Van Noten amongst others predicts FURSTENBER DIANE VON the next big thing will be an upside down pear shape apparently another favourite of Lennon and claims he is not the only one with this hunch in the eyewear industry.

The fail safe wayfarer, aviator and oversized seventies sunshade are still holding court, however, don’t resist HOULER PROENZA SC the urge to revel in the round frame before it all goes pear shaped.

LEONA LEWIS VS KATE MOSS

Ray-Ban’s Wayfarer has proved itself a celebrity fashion staple season after season after season. That’s why Kate Moss and Leona Lewis have a matching moment as they both step out wearing the world’s most iconic frame.

We spotted Kate Moss during a romantic weekend in Paris with boyfriend Jamie Hince. Looking every inch rock chic, Kate compliments the all-black RayBans with her favourite Balmain leather trousers and a matching jacket. No one cares that she’s wearing sunglasses in the rain either. As one of the world’s best dressed Kate shows us all how to nail it in the fashion capital. It’s absolutely effortless too.

A couple of weeks later we spot the nation’s favourite girl-done-good, singer Leona Lewis, wearing Ray-Ban Wayfarers to add some style to her pared down look. The ex X Factor star goes for a pair of comfy flats and shows she’s not afraid of the big bad wolf in a trendy bold red trench. All smiles, Leona refuses to let the cold weather dampen her style.

VERDICT: Next door is nice Leona, but with her rock-chic style it’s Kate that comes out on top.

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RAY-BAN 2140 WAYFARER 2140 902

ONE TO WATCH

Who’s left in the shade when it comes to our favourite best dressed?

BIGPICTURESPHOTO.COM

JAY-Z VS KANYE WEST

Many of our favourite celebs are showing their trend-loving vintage style credentials and Oliver Peoples has always been a vintage fanatics’ favourite. But it’s the OP Daddy B that keeps popping up among those fashion conscious celebs.

Jay-Z is a true Oliver Peoples fan. We’ve seen him in his Daddy B sunglasses regularly since 2009 and we instantly thought he looked stylish and cool. Here, letting his sunglasses take centre stage, Jay-Z chooses an effortless ensemble teaming his Daddy B with loose fitting jeans and a bomber jacket.These may seem strange company for such vintage frames but he pulls it off. Then again it’s Hip Hop megastar Jay-Z, who leaves nothing to chance.

Clearly Kanye West, who also goes for Daddy B, at Madison Square Garden, agrees. The rapper chooses a dapper 50s crooner style to match those vintage sunglasses, blending a classic shirt, suit and tie combo, adding some printed loafers and a blue buttonhole flower into the mix. He’s at Madison Square Gardens to see Rihanna perform and Daddy B came too.

VERDICT: Although Kanye looks smart, Jay-Z edges it for that casualclassic look. AW

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BVLGARI t’s the lavish sculpture GREY 8077 here that emphasizes 51558G femininity so you get a confident look that goes with every outfit. Whether you want to accentuate your every day wear with this eye-catching accessory or complete your appearance at an exclusive outing, these frames radiate sophistication.

Taking inspiration from an exceptional vintage brooch, the Bvlgari Leoni double lion head design appeared for the first time on Bvlgari accessories back in 2007.

It’s a powerful symbol from the past and immediately became a celebrity favourite.

Regal embellishment isn’t the only seductive feature of this exceptional pair of sunglasses either. There’s a hint of 70s freedom in that trendy acetate frame with the classic look of the Bvlgari logo running along the arm.

Grab an 8077 in the classical colours black and brown but for a stunning twist there’s a grey snake print that highlights lavish Bvlgari luxury. VR

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We grabbed a quick chat with the England all-rounder before he jetted off with the England team to defend the Ashes in Australia Are you and the team all set for the Ashes? How is the mood? Everyone is excited to get over there now and put our skills into practice. It’s important we start well and we’re all focused on that.

Your prediction for the series? I’m not going to put a figure on it but I think we have a good chance. It’s important we take the series hour by hour and not look too far ahead.

You have a higher test score than your dad but he’s said he’s on 3 more cricket boards in Australia than you... how’s this battle going to end? I’ll do extremely well to top the series he had over there but I’ll certainly give it my best shot.

Who do you think is the better cricketer? That can only be judged at the end of my career so time will tell!

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How is eyewear important to you when you are playing cricket? Getting the right lens is crucial in the conditions we play cricket in because it does everything from helping reaction speeds to protecting your eyes from dangerous UV rays.

Any advice for up and coming players? Keep it simple and love every minute.

What is your greatest moment in cricket so far? Winning the Ashes in 2009 closely followed by the Twenty20 World Cup win in the West Indies which was very special.

...and if you weren’t in cricket?

A Top Gear presenter!

Adidas Retego A376/00

ray-ban.com

Copyright 2009 Metropolitan Transportation Authority. Used with permission.

Officially licensed by MTA.

22/10/10 08:56

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Director Daniel Puddick

Operations Director Andrew Puddick

Marketing Director Dagmara Barcz

Editor Matthew Lyle

Creative Director Alix Lawrence

Content and Style Editor Sarah Nice

Contributing writers and researchers Andie White Cassandra Hollis Frances Emery Lewis Anderson Vini Ratnamaheson

Photography Tara Lee assisted by Frances Emery

Contributing Stylists Michelle Rowe

Contributing Photographers Natalie J Watts Ben Lee

Partnership or advertising enquiries email us: press@sunglassesshop.com

Printed by Marstan Press www.themarstanpress.co.uk

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ou may think choosing from the blinding array of sunglasses on the market can be difficult. Here at Sunglasses Shop we believe there is a frame to suit every face and fit each and every personal style. We’ll bring you the widest range of frames, an easy to use and secure website, the absolute latest that’s in and on trend, with excellent customer service.

ON TREND We have a dedicated team of style advisors with their fingers on the pulse of everything that’s fashion.

This continual monitoring of what the celebrities are up to and wearing, plus our relationship with the biggest brands, means we stay well ahead of all the latest trends to make sure the sunglasses you want are readily available.

EXPERT STAFF Every day our specialist and highly-trained staff guide people into making the correct eyewear choices for their personal circumstances.

Whether your need is for big-hitting fashion brands or in-depth technical knowledge about a lens, Sunglasses Shop staff will help get you get the sunglasses you want at a price that’s right for you. We really are the experts.

EXTENSIVE BRANDS AND PRODUCTS We bring you the biggest and best of brands, including Chanel, Dior, Gucci, Oakley, Ray-Ban

and Tom Ford, with all their styles in stock and immediately available for you. We have thousands upon thousands of products.

GREAT SERVICE We built this business on top-notch customer service and that’s still our main concern. With us, you’ll get free next day delivery in the UK and a freephone number with expert advice on the other end. You’ll also get protective packaging, great prices and a fast and secure website. We aim to offer the best service in the business and we want to hear your suggestions too, so if there’s anything you want to say do drop us a line. ...FINALLY For us it’s simple. We want to be the universal name in eyewear expertise, to be synonymous with designer sunglasses brands and products and the first place for people when the sun shines. At www. sunglassesshop.com you’ll see this too.

All sunglasses featured are available @ sunglassesshop.com

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