Blue Door 2018

BLUE DOOR

OCTOBER | 2018

OVER 140 PAGES OF REAL ESTATE INSIDE • SEARCH OVER 1,250 PROPERTY LISTINGS FOR SALE AT: SOCALHABITMAG.COM

IntroducTION

BLUE DOOR

It takes a breakthrough publication to get noticed in Orange County. It’s this simple: Blue Door Magazine is a city magazine so relevant and interesting you’d expect to pay for it, but because it will be owned by all the top producing real estate firms and widely distributed for free, each issue will be eagerly awaited and passed along. Our editorial content will drive circulation, your advertisements will drive sales. Blue Door will be the place to see and be seen, the door to increased visibility and sales for less money than you pay now. It will be your magazine.

It takes a revolutionary ownership model to deliver true advertising value to real estate agents.

From the start: •

Real estate agent's advertising costs go down.

•

Free Page dividends are paid to member agents.

•

Member agents receive ownership at no additional cost beyond the ad page.

• In a publication that promises to deliver compelling content that drives purchasers to hold onto Blue Door & sellers to request you advertise in it.

How do we know it will work?

•

It is proven luxury markets, Sun Valley, Idaho and London, UK.

This is what your colleagues say in Sun Valley:

Visit Todd and the team Todd Conklin, Owner and top producing Broker of 12 mountain resort offices and a national leading owner/agent from Coldwell Banker says. "Our agent owned magazine in Sun Valley, changed my marketing life. I no longer have to spend many thousands of dollars marketing in multiple magazines to keep my sellers happy. I advertise in one beautifully produced publication, that does the job of all the others (and much more). The money I saved in the first year has effectively made my marketing a zero cost. I banked my savings and what I spend today is a fraction of what I used to do, but my footprint has increased.

Visit Sue and the team Sue Englemann, the top producing Broker of Sotheby's says "I sit on the Board of SVPN and our model of saving marketing money and owning the best controlled circulation publication in the mid west allows me to present an optimal platform to my sellers. The magazine is available everywhere and the agents decide how many and where it is distributed. My sellers demand to be in it and I happy they do. It allows me to drive my business without the distraction and cost of duplicating my advertising in magazines where I don't know how many they print or where it really goes."

Visit Mike and the team Mike Murphy, the top producing Broker from Engle & Volker says "I wouldn't have believed you if you had told me that I could be a part owner of an agent owned magazine, that connects my seller's listings with buyers for a lot less money than I was ever paying before. I get brilliant results and can concentrate on my business without the headache of multiple publications, deadlines and costs."

The Details: 1. This a market consolidator. You save money from day one by focusing spend into one, market leading, agent owned magazine. Blue Door will target areas from Laguna Beach to Newport Beach. 30,000 copies, 10 times a year.

2. Planned launch in October, 2018.

3. Your magazine will become the go to publication to market listings throughout the year. Sellers will know it and demand to be in it. A ready solution to satisfy sellers and a powerful tool to engage with buyers.

4. Y our sellers & buyers know that we live in a digital world as well as print. Blue Door will be an on line Portal to leverage the print publication and provide you with digital solutions.

5. Your magazine will be owned and operated locally from Day one, employing local writers, designers, photographers, editors and sales people. Each issue will celebrate all aspects of living including architecture, design, art, recreation, music and dining. And of course real estate will be driving all this.

6. Distributed, by hand to upscale local neighborhoods (included gated) and via mail to buyers nationally 7. You can join by paying a one time fee of $3,000 (as a down payment for your advertising - so pay nothing more for 2 issues of the magazine and then pay as you go) and also receive significant savings on your advertising pages and other benefits, such as editorial features on your listings.

8. Your magazine will be managed via a Board of Directors from the leading real estate producers.

Who Will Publish Our Magazine?

1. Your publishing partner is a professional and award winning publishing team with over 30 years experience in mainstream, consumer and real estate media. You require a proven model of co-op partnership. We already work with the country's leading agents and 7 years ago produced the award winning SVPN Magazine in July 2011, Sun Valley, Idaho. Partnering with realtors from Sotheby's, Keller Williams, Christies, Windermere, Coldwell Banker and big producing independents such as McCann, Daech, Fenton and Sun Valley Associates. http://svpn-mag.com/board-members 2. Launched 6 years ago, SVPN Magazine is the market leading lifestyle and real estate magazine with a market share of over 80%. Prices have fallen by removing inefficiencies in the market. http://svpn-mag.com/magazine-issues

Blue Door is open. Walk through it.