Horizon reports 12 percent of adults said the scheme would make them more likely to buy a new electric car or hybrid vehicle, while 7 percent say it will make them less likely to do so. Twelve percent say the scheme will make them more likely to buy a used electric car or hybrid vehicle, while 6 percent say it will make them less likely to do so. As some of the respondents were more likely to buy either a new or a used electric or hybrid vehicle, the nett figures are 20 percent more likely and 10 percent less likely. The potential market shift happens despite a majority of respondents saying it will make no difference to their vehicle buying behaviour, they can’t afford to change, or they won’t be changing. Overall, 18 percent say it will make no difference to the vehicle they will buy – a view particularly strong among current SUV, ute and van owners. The survey also indicates that of all occupations, it’s farmers who are the most adamant the scheme will make no difference to their vehicle buying decisions. The expense of going green remains a hotly debated topic, with Horizon’s survey revealing cost
is a potential driver for people’s opposition to the scheme. Overall, even with the rebates, a nett 43 percent say they still won’t be able to afford a new or used electric or hybrid vehicle. This drops as personal income rises. Nearly a third of Kiwis won’t be rushing off to do anything, with 29 percent overall saying they won’t be buying or selling any vehicles. Horizon believes this is the largest and most comprehensive survey of Kiwis views and likely behaviours since the Government’s June 13 clean car scheme announcement. Horizon Research Principal, Graeme Colman, says it indicates vehicle sales companies can tap into a large potential market for an ever-growing number of lower-emission vehicles. Horizon’s survey was conducted online between 15 and 25 June 2021. The 1,452 respondents aged 18+ represent the New Zealand adult population at the most recent census. It is weighted by age, gender, personal income, employment status and highest education. At a 95 percent confidence level, the maximum margin of error overall is +/- 2.6 percent.
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