Twenty years ago SWEAT Magazine emerged to fill a need. Arizona amateur athletes, fitness buffs and recreational sport fans needed a place to turn to for event info, event results, profiles on amateur jocks, new product reviews and news of the Arizona athletic and fitness community. Often quoted and referenced by other media, SWEAT has evolved into the state’s most respected source of participatory event information, fitness and recreation opportunities as well as a leader in wellness trends and issues. Along the way, SWEAT has won kudos from its readers and awards from sports councils, industry trade groups and its media peers. The magazine’s quality editorial and design have been recognized nationally. SWEAT Magazine is a published ten times a year with a circulation of 50,0000 for each issue.