Houston’s premier experience-based lifestyle magazine + digital marketing platform
2013-2014 Media Kit
| Welcome to Bayou City Magazine Welcome to Bayou City, Houston’s first multi-platform publication to present the trendy lifestyle experiences that define our “Bayou City.” Our unique consumer experience—made possible by a print publication, digital media and live experiences—represents an evolution in the city’s publishing landscape. Through our unique sponsorship opportunities—which span from print impressions, to one-on-one interactions, to memorable events—we help you attract consumers and win their local, lifestyle spending.
lifestyle Editorial Sophisticated, intellectual and progressive, our readers aspire to a lifestyle that keeps them deeply engaged with the city’s culture, spirit, people and neighborhoods. Bayou City covers lifestyle trends, forward-thinking individuals and local experiences—such as dining, arts and entertainment, products and shopping—to help readers explore our close-in neighborhoods and engage with close-in businesses.
Print Magazine Digital Magazine
Augmented Reality App
Social Media
Special Publications
Newsletters
Events Website
The best of print and digital
With smart writing, spectacular photography and striking design, the print edition of Bayou City, published six times a year, will be mailed to and shared with affluent readers in close-in neighborhoods. Enhancing the print magazine, our augmented reality application, Bayou City Now, lets readers unlock Bayou City experiences by accessing enhanced editorial and advertising content, from viewing an advertiser’s video, to buying items in an editorial product spread, to dialing a company’s number directly from the app. Bayou City magazine is also available in a digital edition that has been reflowed and enhanced for tablet devices and offers additional multimedia content across all mobile devices. Bayou City Daily, our email newsletter and destination website, are updated daily with clever, smart, sophisticated, informative, experiential, fresh content that makes Bayou City so interesting.
Making connections Our Bayou City is filled with experiences—from embarking on gastronomic adventures created by inspiring chefs and restaurateurs; to exploring neighborhoods, festivals and events; to unearthing unique finds from stylish designers and boutiques. We are constantly connected through our mobile devices and yet we continue to miss too many of these experiences. So, Bayou City is about connecting readers to these experiences across multiple platforms: readers move from perusing compelling articles in the magazine, to discovering local experiences in our daily newsletters, to learning more about close-in businesses with interactive ads, videos and sponsorships. We look forward to connecting readers with your business by spotting the trends you’re starting, reporting the experiences you’re offering and showcasing the products, services and events you’re promoting.
Becky Davis Publisher & Editor-in-Chief 1519 Oxford Street, Houston, TX 77008
(t) 713
868 7023
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| Bayou City Magazine
ClEVEr. sMarT. soPhisTiCaTEd. inForMaTiVE. EXPEriEnTial. These are just a few words to describe Bayou City. We are the first to cover the experiences that make for a dynamic bayou lifestyle: the people we meet, the events we attend, the places we frequent and the products and services we love. at Bayou City, we explore the trends and discover the local people, places and things that make our lives more interesting.
in eaCH issue explore tHe bayou city
Arts | Culture | Music | Shopping | Neighborhoods embody tHe bayou lifestyle
Home | Design | Fashion | Outdoors | Fitness | Technology indulge in bayou eats
Restaurants | Bars | Chefs | Purveyors | Food Trucks | Farmers Markets live tHe bayou experience
Events | Festivals | Concerts | Performances | Fundraisers
1519 Oxford Street, Houston, TX 77008
(t) 713
868 7023
(f) 832
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| Bayou City digital To discover Bayou City experiences and spend with local businesses, consumers move from reading our bi-monthly magazine to daily engagement with our digital media. According to a recent study of Internet and tablet users, 57% say the tablet is their favorite format for content—from photos and video, to books and magazines. Our affluent, inquisitive readers are likely to be part of this growing trend, so Bayou City offers a variety of digital enhancements:
Bayou City now
bayou city now
augmented reality application bayou city digital issues
enhanced tablet edition
bayoucitymagazine.com
destination website designed for on-demand access bayou city daily
themed email newsletters bayou city social
social media connections
according to a recent study of internet and tablet users, 57% say the tablet is their favorite format for content.
1519 Oxford Street, Houston, TX 77008
(t) 713
Subscribers can own digital issues (with your enhanced digital ads), search our archive (with your sponsored content) and keep pace with your local events (from a retailer’s fashion show to a nonprofit’s fundraising event). Advertisers can follow readers as they move from print and digital ad impressions, to augmented reality content, to deep engagement with insider videos, discovery slideshows, fun surveys and more.
868 7023
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The free Bayou City Now app—available for iPhone, iPad and Android—is an augmented reality application that lets readers access interactive digital content and unlock Bayou City experiences beyond the printed page. Starting with the magazine’s cover, readers can point a mobile device at the printed page and scan to discover the Bayou City through enhanced, exclusive web content including videos and photo slideshows, recipes, social media connections, buying opportunities and more. Both editorial content and advertising can be enhanced. An icon will show readers when there is a digital enhancement to experience.
Bayou City Digital Issues Bayou City is also available in a digital edition that has been reflowed and enhanced for the tablet and offers additional multimedia content on readers’ mobile devices. Bayou City will be available for both iPad and Kindle, offering opportunities for businesses to enhance their ads and sponsorships in the digital edition.
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| Bayou City Digital BayouCityMagazine.com Our destination website delivers extended magazine content, original coverage of Bayou City happenings and sponsored content that gives a voice to progressive community leaders and innovative businesses. We look for smart, informative, experiential content that inspires readers to explore our city and engage with our community.
Bayou City Daily Readers can subscribe to daily coverage of the Bayou City trends and experiences through our seven topical email newsletters, each offering an exclusive business sponsorship and ad presence to readers citywide. Bayou City Living brings designer sensibilities into the reader’s home and office spaces.
Bayou City Exploring unearths local hidden gems, city destinations and weekend jaunts. Bayou City Snapping engages readers (and businesses!) to show off what they’ve been up to. Share the best snaps for a chance to be featured on the site, in social media and in the magazine. Bayou City Week in Review gives the week’s highlights.
Bayou City Social Through social media, businesses can connect with readers, too. Bayou City will be sharing, snapping, pinning and connecting with our community on Facebook, Twitter, Instagram and Pinterest. Source: 2013 Mequoda Tablet Study: How American Adults Consume Magazines on Tablets
Bayou City Doing exposes readers to our curated calendar, which features events and happenings worth their time, money and outfit. Bayou City Dining explores tips, tricks, recipes and behind-the-scenes experiences with local chefs and eateries.
BRINGING FRESH FOOD
TO FOOD DESERTS
Bayou City Shopping displays sophisticated styles and offers easy access to buy favorites.
5 GREAT VENUES FOR LIVE BAYOU SOUND
WHO’S PLANNING
YOUR PARTY?
WHAT’S THE BAYOU CITY
CULTURE PROFILE?
THE READING
DOCTOR Example of Bayou City’s look and feel
the
INSPIRING LIVES issue H O U S T O N ’ S P R E M I E R E X P E R I E N C E - B A S E D L I F E S T Y L E M A G A Z I N E + D I G I TA L M A R K E T I N G P L AT F O R M
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| Bayou City Readers Bayou City targets readers who are also tech savvy. These trends show why advertisers should start planning for print and digital impressions.
200 MILLION
number of tablets worldwide
55%
of U.S. Internet users own or have access to a tablet
Bayou City readers are established, aware, knowledgeable and discerning. They are lifestyle spenders who invest in their aspirations, interests and passions. They create dynamic lifestyles for themselves and memorable experiences for their communities, family and friends. Our readers want to spend on trends, unique advice and personal service with the local businesses in their neighborhoods. They’re interested in arts and entertainment, home and design, fashion and fitness, food and drink, community and giving back. Bayou City readers use mobile devices to connect with the world around them. They are culturally savvy, environmentally aware and have a vested interest in expanding their horizons. Bayou City is for people who make the majority of the purchasing decisions in their household. They live in affluent, close-in communities such as River Oaks, Heights, Galleria/Uptown, West University, Bellaire and Upper Kirby. Sources: 2010 US Census, American Community Survey; 2013 Mequoda Tablet Study: How American Adults Consume Magazines on Tablets; Daniel Research Group United States PC, Tablet, & Mobile Phone Market Size and Forecast, June 2013
Total Population
310,000
20 to 65
70%
Median Age
37
Male
52%
Female
48%
Education 63%
Bachelor’s degree or higher
SEVENTY-FIVE
PERCENT will have a tablet by 2017
NINETY-FIVE
PERCENT
will have a smart phone by 2017
1519 Oxford Street, Houston, TX 77008
Occupation Professional jobs in management, business, arts
64%
Income Over $100,000
42%
Over $150,000
27%
Median household income
$85,823
Mean household income
$139,018
Home values (owner-occupied) Median
$410,536
Over $500,000
34%
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| Lifestyle Spenders Bayou City readers are more than their demographics; they are lifestyle spenders who invest in their aspiring lives. They enjoy trendy urban living, buy from local businesses and pay a premium for lifestyle products, services and experiences. Bayou City connects these consumers—our readers—with local businesses. By understanding these unique consumers, businesses can design ads and publish sponsored content relevant to Bayou City readers’ needs.
What They Spend On
How They Choose
40-something challenges With the
Real-life experiences Luxury is no longer
target age in the mid-40s, lifestyle spenders are interested in looking and feeling young. In their personal lives, they want to know the latest products and trends in food, fitness, health, wellness and beauty. And in their careers, where they are finding themselves working with younger colleagues, they strive to be more fashion-and tech-savvy.
defined by the purchase price or the image of a brand-name retailer or product designer. Instead, true luxury is the promise of a real-life experience, from a romantic evening out to a personal fashion makeover.
Three generations Lifestyle spenders
exist in a multigenerational world focused on themselves, their children and their parents. Infants may be joining the family. Older children are leaving for college. Parents are beginning to need homecare services or assisted living. And in between, our readers may just need time for themselves. The point is this: Lifestyle spenders purchase products and services for themselves and family members of all ages. Urban living Lifestyle spenders may work
at home (requiring an office or studio), get in shape at home (turning a room into a gym) and grow organic food (turning a lawn or patio into a garden). They seek both conventional and unconventional products and services for their homes and gardens.
1519 Oxford Street, Houston, TX 77008
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Going local Today’s consumers are shifting
their spending to local businesses. Instead of an out-of-town getaway, they book a “staycation” at a local hotel or resort. Rather than preparing dinner at home every night, they dine regularly at their neighborhood bistros and eateries. And instead of driving across town, they frequent their favorite local experts, services and boutiques. Lifestyle trends Trends change the way
consumers live, work and play: from going green, to getting fit, to using new mobile technology. Our readers use these trends—spotted and reported in Bayou City—to make decisions on the businesses they visit, the products they purchase and the expertise they seek. Connect with Bayou City readers: lifestyle spenders seeking
exciting experiences, spending on local opportunities and following current trends.
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| Distribution DISTRIBUTION
Saturation rate of 1 in 8
Bayou City targets the unique and distinctive close-in neighborhoods of Houston that reflect the true Bayou lifestyle.
We will reach a population of 310,000 with a print run of 40,000, for a saturation rate of 1 to 8. Compare to a leading Houston magazine that targets a population of 5.87 million with 65,000 for a saturation of 1 to 90.
PRIMARY PRINT DISTRIBUTION AREA
Distribution to 200+ drop points Our local distribution of 20,000 copies is targeted to high-end venues where lifestyle spenders shop, dine and play.
77005 West University /
University Place 77006 Neartown / Montrose 77007 Rice Military /
Washington Corridor 77008 Heights / Timber Grove 77019 River Oaks
Direct mail to 20,000 At any time, consumers may request a free copy delivered to their home. But we will seed free subscriptions to the some of the highest spending consumers in Houston.
Complimentary distribution by major Bayou City businesses We have established relationships with close-in businesses that will offer sponsored distribution to their prospects and customers living in our Bayou City community.
77024 Memorial 77025 Braeswood Place garden oaks/ oaks forest
77027 Afton Oaks
Houston’s Close-In
77030 Medical Center 77056 Galleria / Uptown 77096 Meyerland
NEIghborhoods
77098 Upper Kirby
Greater heights
TImber grove
77401 Bellaire Memorial East
Within 77009 Woodland Heights
uptown
Memorial Park
west end
heights
washington corridor
Within 77004 Museum District
4th ward
River Oaks/ afton oaks
Within 77018 Garden Oaks /
Oak Forest
neartown/ Montrose
midtown
upper kirby museum west u & university place bellaire Braeswood
Meyerland
1519 Oxford Street, Houston, TX 77008
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downtown
| 2013-2014 editorial Calendar
EVErY issuE oF BAYOU CITY dEliVErs a dYnaMiC MiX oF CulTurE, Food, MusiC, arT and EXPEriEnCEs. Month & theme
special advertising section
deadlines
No special section
space: 10/7 materials: 10/14 mail: 11/11
premier issue
Celebrations
Health Beauty Fitness
space: 11/25 materials: 12/2
Dining Chefs Restaurants
space: 1/27 materials: 2/3 mail: 3/3
Home Design Renovating Real Estate
Space: 3/34 Materials: 3/31 Mail: 4/29
Medical Doctors Hospitals
space: 5/26 materials: 6/2 mail: 6/30
Gear Gadgets Games
space: 7/28 materials: 8/4 mail: 9/1
Retail Shopping Products
space: 9/22 materials: 9/29 mail: 10/27
January+february
Forever Young marcH+april
Exploring Bayou Culture may+June
Home & Haven July+august
Innovation & Inspiration september+october
The Bayou Man
november+december
Let’s Celebrate!
mail:
12/30
All content is subject to change. 08/24/13
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| Launch Team Becky Davis | Founder and Editor-in-Chief
Becky Davis is co-founder of Bayou City, Houston’s first lifestyle magazine and digital marketing platform focused on close-in consumers and businesses. Through collaboration with her award-winning magazine and digital editors, Becky is creating an editorial strategy that brings her vision—to meet mobile consumers when and where they want to consume media and spend money—to a print magazine, augmented reality editorial and advertising, a destination website and a daily email newsletter. As a career trend-spotter, Becky has built two multimillion dollar businesses by following consumer demand, by embracing new technology and by building new business models that win consumer spending. She sees Bayou City as an opportunity to move the publishing industry in Houston into the digital age.
Mark Standridge | Founder and Publisher
Mark Standridge is a co-founder of Bayou City. As the multi-platform magazine’s publisher, Mark’s mission is to build on traditional print advertising to show businesses how to engage consumers with digital technology and on-demand content. With this mission in mind, Mark has developed marketing programs for every type of local business—from start-up entrepreneurs to market leaders with a growing number of business locations. Mark has spent his career helping companies adopt new technology to create new value for their customers and new profits for their businesses. He sees Bayou City as an opportunity to elevate the success of Houston’s close-in businesses.
Michelle Jacoby | Managing Editor
An award-winning journalist and editor, Michelle specializes in custom and magazine publishing. She began her career as a project editor with The Arizona Republic’s custom publishing department, where she helped launched Gannett’s first community magazines. Since then, Michelle has launched and managed a number of titles, including Process magazine in San Francisco, MASK Magazine in Scottsdale and Prime Living in Houston, where she served as managing editor for five years.
Libby Ingrassia | Digital/Online Editor
Libby Ingrassia is an award-winning writer, editor and technologist. From designing an award-winning magazine to producing marketing content, crafting books and managing online communities, Libby is an expert in publishing in a digital-first world that extends print publications into online and real-life experiences.
1519 Oxford Street, Houston, TX 77008
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| launch team greg Jones | Advisor, Multimedia Publishing Strategy
Greg Jones is a media consultant specializing in consumer marketing, business planning, modeling and strategy development. His clients include media companies ranging from niche publications such as Mother Earth News, Natural Home and Women’s Wear Daily, to large publishers like Conde Nast, Time, Inc. and Hearst. During his 30-plus years as a consultant, Greg has worked with more than 350 media companies on everything from acquisition support to new business launches, including American Girl, Cowboys & Indians, Fast Company, MagazineWeek and Wired. Greg has also teamed with industry leaders in the development of “digital first” strategies to help media and service companies develop (or transition) their companies to be competitive in a digital world.
don nicHolas | Advisor, Digital Publishing & Audience Development
An expert in new business development, digital publishing and Internet marketing, Don Nicholas has guided the development of more than 70 successful niche media websites. As a leading audience development consultant, Don works directly with publishing clients to increase website traffic, sales and profits. In this capacity, he has worked with industry leaders including Consumer Reports and the Motley Fool and the founders of special interest websites including HR Daily Advisor and Knitting Daily.
Jim nissen | Advisor, Creative Strategy
Jim Nissen is President and Creative Director of SW!TCH studio, an award-winning creative services firm specializing in publication design and branding. Jim is the Publisher of Process Magazine and Momentum Magazine and is a member of the Phoenix Art Institute Professional Advisory Committee, AMA, Society of Publication Designers in New York and the Printing Industries of America. He speaks regularly on the subjects of creativity in the workplace, publication design, inspiration for designers and magazine production.
terry ribb | Advisor, Digital Consumer Strategy
Terry Ribb has more than 20 years of experience as a marketing leader who specializes in creating customer markets with branded content, consumer technology and interactive services. Over the course of her career, she has helped companies and ventures leverage the Internet to create new markets, develop online communities and improve the relevance of brand relationships. She is the co-founder of Relevens and research lead for The Mobile Relevance Project, an ongoing initiative that discovers and shares innovations that help brands win mobile-consumer spending.
1519 Oxford Street, Houston, TX 77008
(t) 713
868 7023
(f) 832
460 3107
(w) bayoucitymagazine.com
| Advertising + Marketing Opportunities
Bayou City Sponsorships
Bayou City Gift
Annual sponsorships for print
Sponsored Delivery
and digital impact
Seven Houston businesses will serve as Bayou City sponsors and will make an exclusive impression on Houston’s affluent close-in consumers. Packages include sponsored magazine delivery, print ads with augmented reality interactions and all digital ad positions on daily emails and website pages related to their sponsored topic.
Magazines can be mailed directly to a customersupplied client list. The first issue of the subscription is sent in a poly bag with a personal letter from the Bayou City advertiser to the recipient thanking them for their support and explaining that the subscription to Bayou City magazine is provided with their compliments. Bayou City Digital Issues
Bayou City Magazine The print magazine offers opportunities for ads in a variety of shapes and sizes. Each issue (after the premier issue) will also provide a special promotional section with opportunities for sponsored content. Bayou City Now Ads with Augmented Reality
Augmented reality (AR) offers the ability to bring digital media content such as video, slideshows, surveys and e-commerce (buy now) buttons to print advertising. It provides a richer brand experience for the reader and encourages longer interaction with the associated article or ad. Because AR is a digital component added to print, data analytics are available for customer interactions. 1519 Oxford Street, Houston, TX 77008
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Enhanced multimedia ads
Improving upon the conventional digital flipbook replica presentation, Bayou City magazine will format the digital edition for the best presentation on the Apple iPad or Kindle. All ads are presented in a full-page format and can be made fully interactive with the addition of video, slideshows, audio links and links to e-commerce sites. Additional editorial content may be available with feature articles and in certain sections.
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| Advertising + Marketing Opportunities
BayouCityMagazine.com
Bayou City Daily
Exclusive website sponsorships
Sponsored Email Promotions
The Bayou City Daily website has been developed with responsive design in mind, which means the site can be viewed on any device, including computers, tablets and smart phones. The website also offers rich media content such as video, slideshows, surveys and links to other sites of interest to readers. An exclusive annual sponsorship is available for each daily topic on the site. The sponsor locks in all ad positions on both web pages and daily emails related to the sponsored topic. Bayou City Daily Exclusive daily newsletter sponsorship
Bayou City magazine offers themed daily newsletters filled with quick bites of information. The newsletters, based on website blog posts, center on experiences near and dear to residents of the Bayou City: Living, Doing, Dining, Shopping, Exploring and Snapping (photos), plus the Week in Review. An exclusive annual sponsorship is available for each daily topic. The sponsor locks in all ad positions on daily emails (and web pages) related to the sponsored topic. This is the only advertising opportunity in Houston to offer year-round, daily impressions for market-leading businesses.
1519 Oxford Street, Houston, TX 77008
(t) 713
868 7023
(f) 832
460 3107
Businesses may make use of the Bayou City email list by working with us to send either a single-business Spotlight Promotion email or join with other related businesses in sponsoring a group promo email. To avoid spamming our readers, Spotlight and Group email availability is limited and all emails will be clearly labeled as a Special Promotion. Bayou City Social Sponsored social content and links
Bayou City will actively promote our products and advertisers via a range of social media platforms including Facebook, Twitter, Instagram and Pinterest. Special Publications Bayou City will offer themed and other special content publications. In addition, we can produce experience-based lifestyle-related content for our marketing partners. Event Sponsorships Bayou City looks forward to working with our business and non-profit organization partners to create and promote events that will offer great experiences to our community.
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| Sponsorship Packages Comprehensive Annual Sponsorship Packages | Premier Issue PLUS January -December 2014 Market Owner Solution
Market Leader Sponsorship
Market Leader Brand Sponsorship Builder Semi-Annual Digital Solution
Business Builder Solution
Entrepreneurial Solution
Print Ad Size
Full Page
Full Page
Full Page
2/3 Page
1/2 Page
1/4 to Full Page Ads
Augmented Reality
4 for each
4 for each
4 for each
43
placement
placement
placement
42 placements placements
Sponsored Delivery
4 up to 1,500
4 up to 1,500
4 up to 1,500
4 up to
copies
copies
copies
4 up to 1000 copies 500 copies
Digital Magazine Ad Size
Full Page
Full Page
Full Page
Full Page
Rich Media Content in Digital Issue
4
4
4
4 60 weeks
4 60 weeks
4 30 weeks
of exclusive ownership of a Bayou City Daily Channel Page
of exclusive ownership of a Bayou City Daily Channel Page
4
4
460 weeks
430 weeks
Packages
Web
of exclusive ownership of Bayou City Daily Homepage ad placements
Rich Media Content in Web Ads
4
Sponsored Microsite
4
Full Page
Full Page
4 Calendar Channel
460 week Newsletter
ownership of the Week in Review Newsletter
4 One customer spotlight email per print issue
Email Promotion Event Social Media
4 4
4
4
4
4
Package Savings
$27,616
$19,586
$15,428
$9,800
$5,825
$3,125 to $6,065
Monthly Investment*
$6,246
$5,260
$4,145
$3,180
$2,030
$1,090 to $2,115
Note: Package savings does not apply to cover placements.
1519 Oxford Street, Houston, TX 77008
(t) 713
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*Pricing: based on per month billing for 14 months -7 issues (f) 832
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| print rates print advertising ad size or position
open
3x
6x
Full 2/3 1/2 1/3 1/4 1/6 Two-Page Spread Inside Front Cover Inside Back Cover Back Cover
$4,345 $3,640 $2,845 $2,245 $1,875 $895 $7,395 $5,785 $5,785 $7,535
$4,130 $3,450 $2,700 $2,130 $1,780 $850 $7,025 $5,495 $5,495 $7,160
$3,900 $3,275 $2,560 $2,020 $1,680 $788 $6,650 NA NA NA
Blow-In Cards Price to be determined by size, number and desired distribution. Sponsored Distribution Price on sponsored delivery varies by the number of issues delivered.
special promotional sections promotional section
full page
Half
Promotional sections for 2014 include health, beauty and fitness; dining, chefs and restaurants; home design, renovating and real estate; medical, doctors and hospitals; gear, gadgets and games; and retail, shopping and products.
$3,400
$2,800
augmented reality upgrade
1519 Oxford Street, Houston, TX 77008
type
price
Augmented reality upgrade examples include video/animation (supplied by customer), audio, links to e-commerce sites, slideshows or links to social media sites.
$600
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| Print Specs Print Advertising Ad Size
Specs Trim = 16.75” x 10.875”
Two-Page Spread
Live Area = 14.75” x 9.875”
Two-Page Spread
Bleed = 17.25” x 11.375”
Two-Page Spread
(0.25” 4-sided bleed) Trim = 8.375” x 10.875”
Full Page
Live Area = 7.375” x 9.875” Bleed = 8.875” x 11.375”
(0.25” 4-sided bleed) 2/3 vertical
4.8125” x 9.6875”
1/2 horizontal
7.3125” x 4.75”
1/2 vertical
3.5625” x 9.6875”
1/3 square
4.8125” x 4.75”
1/3 vertical
2.3125” x 9.6875”
1/4 square
3.5625” x 4.75”
1/6 vertical
2.3125” x 4.75”
Trim = 16.75” x 10.875” Live Area = 14.75” x 9.875” Bleed = 17.25” x 11.375” (0.25” 4-sided bleed)
Full Page
Trim = 8.375” x 10.875” Live Area = 7.375” x 9.875” Bleed = 8.875” x 11.375” (0.25” 4-sided bleed)
Submitting Files
1/4 Square
SAFETY: All live matter must be 1/4 inch from trim on all sides.
3.5625” x 4.75”
1/4 Square
1/4 Square
3.5625” x 4.75”
GUTTER SAFETY: 3/16 inch on each side of centerline (total
3.5625” x 4.75”
1/2 Vertical
3/8-inch). Minimum size knockout type should be 8 point.
3.5625” x 9.6875”
*Perfect alignment of type or design across the gutter of two facing pages cannot be guaranteed.
1/2 Horizontal
1/4 Square
7.3125” x 4.75”
3.5625” x 4.75”
File type: Bayou City accepts ad files through various methods. Please contact your ad rep for information or to arrange a file transfer arrangement. FOnts: All fonts MUST be embedded (True Type fonts can
1/6 Vertical
not be used for printing).
2.3125” x 4.75”
Color space: Must be CMYK or Grayscale. No RGB, LAB
4.8125” x 9.6875”
with PMS colors will be accepted without prior notification.
1/6 Vertical
Otherwise, all PMS colors MUST be converted to CMYK.
2.3125” x 4.75”
Paper Specs: Interior: 60# gloss; Cover: 100# UV-coated matte
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1/3 Vertical
2/3 Vertical
or embedded color profiles (such as ICC profiles). No files
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1/3 Square
4.8125” x 4.75”
(f) 832
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2.3125” x 9.6875”
1/3 Square
4.8125” x 4.75”
| digital rates digital issue ad sizes
Monthly rate
3x
6x
Full Page
$1,250
$995
$795
Web and newsletter sponsorships Web Banner
ad sizes
Leaderboard
728 x 90
Medium rectangles (2)
300 x 250
Leaderboard
Medium Rectangles (2)
email promotions group email promotion
spotlight email promotion
$500
$800
• Website home page, channel pages and newsletter sponsorships are available in sponsorship ad packages. The advertiser receives exclusive placement in one channel of the website and for one channel (day) of the Bayou City Daily email newsletters for the duration of the contract. Available web ad placements are leaderboard and two medium rectangles.
• Companies wishing to add rich media content such as embedded video or slideshows may upgrade the web ad for an additional fee. • Spotlight email promotions are available on a space available basis for $800 each or as a multi-business email promotion for $500 per business. (Spotlight email promotion inventory is limited to two per week.)
• Single issue placements on the web and in email newsletters may be available on a space available basis and are valid for the duration of the associated print issue. Pricing for single issue placement is $1,200 per month and includes both leaderboard and two medium rectangles on either the web channel or the email newsletter channel. 1519 Oxford Street, Houston, TX 77008
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| Content opportunities Bayou City looks for story ideas that can inspire our print editorial and take the conversation online. submit your story idea to stories@bayoucityMagazine.com. We’ll look at how your story can be told across our print and digital media. editorial content: appears in our bi-monthly print magazine extended digital content: expands our print editorial in the tablet edition and through augmented reality extended online content: continues our print editorial in daily blog posts and email newsletters original online content: supports the faster pace of daily lifestyle interests sponsored online content: bylined by local authors and approved by our editors
Digital and online content can include videos, slideshows, surveys, recipes, games and more.
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