ISSUE
co-ffeine
SCANNING FROM THE BIG DATA AND ANALYSIS, IT IS FOUND THAT THERE IS LACK OF EXPERIENCE IN COFFEE SHOPS BECAUSE HOW THE EXPERIENCE SEEMED TO BE REPEATED
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V I S UA L AU D I TO RY O L FACTO RY G U STATO RY
S
THE BIG DATA MOSTLY RECORDS REVIEWS (EXPERIENCE) FROM THE CUSTOMER AND THEN RELATED TO HOW THE
EN
SES
L AYO U T INTERIOR EXTERIOR VIEW NOISE
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S PA C E
BIG DATA
CO-FFEINE is a co-working space with the idea of making a ‘caffeinated space’ where the space will make the user feels ‘caffeinated’ as if they’ve had coffee but the catch is they’ve had none. The aim of this space is for the user to stay awake to finish their work without the need of caffeine.
U SER
phase 1
phase 2
s ud i rma n c e n t ra l b us i n e s s d i s t ri c t
phase 3
PROGRAMMING IDEA
For the visual experience, there is a repitition in color palette generated from the exterior views of the coffee shops, these repeating colors are seen when placing them in a coordinate. For audio and odor, the sounds shrinks from outside to inside accompanied with the expanding smell of coffee, also outside to inside. This two are the same in every coffee shops analyzed.
SITE
INITIAL STATEMENT
THE DATA THEN CONCLUDES THE INITIAL STATEMENT FOR THE COFFEE RETAILS NETWORK IN SOUTH JAKARTA.
THE IDEA IS TO HAVE THE CUSTOMER GO THROUGH THE SAME COFFEE CONSUMING EXPERIENCE; WITHOUT ANY COFFEE INVOLVED IN IT. BUT THE AIM IS STILL TO CREATE THE AFTER EFFECT OF DRINKING CAFFEINE AND EXPERIENCING THE COFFEE CONSUMING PROCESS.
color sound odor alertness
repeating colors expanding smells shrinking sounds
phase 1 entering
sounds smells
while waiting they undergo the process of the coffee
waiting
phase 2
color vi ew ma ppi ng
working/ studying
phase 3
leaving
animate objects
BUSINESS DISTRICT NEAR-PLACES ARE CHOSEN SO THAT MANY OFFICE PEOPLE COULD DO THEIR WORK HERE. THE CHOSEN AREA’S VIEW SHOULD BE DULL, THIS AIMS A BIG DIFFERENCE BETWEEN THE OUTSIDE AND INSIDE OF THE SPACE SO THAT WHEN THE USER STEP IN THE DESIGN THEIR ALERTNESS WILL RISE.