Symmetry Surgical Brand Guide

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Company Culture Company culture can be defined as the shared values and goals that complement the mission of the organization. By defining a clear company culture, Symmetry Surgical is able to tell an elaborate story of its brand by focusing on the value pillars, executing brand consistency and clearly communicating the brand, tone and voice of the company. MISSION: “Elevating Surgery for Life” and is utilized as the company tag line. VISION: To play a vital role in every surgical procedure worldwide OUR VALUES:

Trust

The Foundation of Every Interaction We believe trust begins with integrity, honesty and mutual respect. We are hard on problems, not on people. Our priority is to achieve the right results the right way.

Teamwork

One Team, One Goal We believe the talents and skills of every individual are amplified when part of a strong team with a common purpose. We elevate the team above all else because we know we are better together.

Passion

We Play to Win We are passionate about our mission, our company, our customers and the patients they serve. We bring energy, optimism, genuineness and a relentless drive to solve hard problems.

Excellence

An Intentional Approach to Everything We Do We believe continuous improvement is the cornerstone of achieving excellence. Our focus on customer needs drives us to be our very best.

Innovation

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Big Change to Big Things We value and embrace creative thinking. We lead change by challenging the status quo in pursuit of new and better technologies, solutions and processes.


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