Earnshaw's | April/May 2023

FEATURES

12 Unique Boutiques Baby and gift-centric shops on the East Coast, Midwest and West Coast share what’s trending right

14 Seeing the Glass Half-Full President Peter Roccamo of footwear licensing company Esquire Brands discusses how entrepreneurial energy has led to their success story.

16 Squish Cherubic little ones get cozy with style in FW’23 collections; the designed set is as squeezable as the models.

Noelle Heffernan Vice President & Publisher

Silver Editor in Chief

Campbell Trevett McCandliss Creative Directors EDITORIAL Mariah Walker Fashion Director Sabrina Shapiro Social Media Manager PRODUCTION Laurie Guptill Production Manager Mike Hoff Webmaster Bruce Sprague Circulation Director

This page: Bohdi is wearing a cardigan by Hux, T-shirt by Tiny Victories, pants by Turtledove London, shoes by Trimfoot

On the cover: Keana (Kiki) is wearing a hat by Add, cardigan by Tecomoabesos, T shirt by Kapital K, vest by Gingersnaps, shorts by Rylee + Cru, socks are stylist’s own, shoes by Vans, doll by Jayla’s Heirlooms

Photography by Zoe Adlersberg/See Management; styling, set design and concept by Mariah Walker/ Art Department; hair and makeup: Clelia Bergonzoli/ Ray Brown. Special thanks to model agencies State Management, Zuri Agency and New York Model Management.

CREATIVE MINDS

of view, but they all share the same commitment to creating a special buying experience for the customer.

When it comes to design, it can be challenging to develop new looks, season after season. But Paige Lauren makes it look easy. This California-born and New York-educated business owner never worried about what the competition is doing; she believes in her own vision and follows her instincts to create her sustainable line that focuses on the coziest clothing for little ones. Enjoy reading about her Renaissance-esque background that ultimately led to her passion for making baby clothes in “Loungewear Elevated,” on page 31.

foam shapes from Etsy and together with photographer Zoe Adlersberg, experimented with the props and light to build a magical backdrop. They cast cherubic little models to match the theme, and voila—you have our imaginative take on baby and toddler fashion for Fall/Winter 2023. We hope this inspires you to explore different brands and dream up fresh ideas for your store. Before we know it, the summer Playtime/Kid’s Hub shows will be here, and it will be the perfect time to try something new.

WE’RE ALL FAMILIAR with the adage “great minds think alike,” but creative minds are also connected, through common behaviors and innovative ways of seeing the world. A creative mind can think outside the box, color outside the lines, try new things without the fear of failure. A creative mind zigs when others zag.

Here at Earnshaw’s, we celebrate the creative minds of childrenswear industry professionals. Our feature story “Unique Boutique,” starting on page 12, highlights three retailers from across the country who have become small-business pillars in their communities. Each store has a distinct point

We also highlight a children’s licensing footwear company, Esquire Brands, started by Isaac Saada. He slowly but surely expanded his business over nearly 15 years; DKNY Kids, Jessica Simpson, Marc Fisher, and Kenneth Cole are now sold in more than 6,500 doors. We interview President Peter Roccamo about how Saada’s entreprenurship helped build his leadership team and fashion footwear brands in “Seeing the Glass Half-Full,” starting on page 14.

Earnshaw’s further celebrates the creative minds who develop the content of this magazine. Our fashion story, Squish (starting on page 16), is visually dynamic, textured, bold, fun—and incredibly original. Fashion Director Mariah Walker bought

We’ve got one more thing to celebrate. The Society of Publication Designers nominated our very own creative team of Nancy Campbell and Trevett McCandliss for a medal in the fashion/beauty category for “Culture Club” in the January/February 2022 issue. Take a look at this stunning fashion story, shot by Zoe Adlersberg and styled by Mariah Walker, on our website, Earnshaws.com.

How do you think outside the box and color outside the lines? What inspires you to create, design, merchandise, and find new and inventive ways to grow your business? I would love to know, so please email me at michele.silver@wainscotmedia.com.

Michele Silver Editor-In-Chief

“Culture Club” has been nominated for a design medal by The Society of Publication Designers.

LIKE MOTHER, LIKE DAUGHTER

RAMY BROOK, a New York-based contemporary women’s brand, has expanded into childrenswear. Ramy Brook Kids features take-downs for Mommy & Me looks for spring. The collection includes dresses, coverups and swimwear for ages 18 months to 12 years old.

The brand already appeals to an intergenerational customer. Designing for girls was always a dream for Founder and Creative Director Ramy Brook Sharp. Sharp has happy memories of her mother dressing her and her sister in matching looks as a child, and she always got such joy coordinating outfits with her own daughter, Stevie. The collection retails for $98-$168 and is available at RamyBrook.com and at the brand’s flagship store on Madison Avenue in NYC.

HAPPY 70TH, LAURA ASHLEY

LAURA ASHLEY, ONE of the world’s best-loved home and lifestyle brands, is celebrating its platinum anniversary with limited-edition products, designer collaborations and new seasonal ranges including an heirloom inspired quilt, keepsake infant blanket and a toddler dress for girls. The collections will carry the brand’s anniversary stamp, which features the iconic bramble that is recognizable from the early brand logo, developed by Laura Ashley herself and her love for wildflowers and British hedgerows. The brand has 27 licensees serving the Americas with a breadth of product, including sleepwear, childrenswear and accessories. “Customers continue to be drawn to our timeless style and iconic prints even when presented in fresh, modern way,” says Penne Cairoli, President Laura Ashley Americas.

Laura Ashley, which started from the eponymous founder’s kitchen table in London, England, has evolved into an international powerhouse with products available in 81 countries. It is set to extend its retail footprint worldwide, entering new markets like Australia and adding to the global store portfolio with openings in Japan and Korea.

EASY BREEZY

KICKEE PANTS HAS developed a new feature to its best-selling and super soft footie— a two-way zipper for fuss-free diaper changes. Along with integrated fleece padding to keep little feet warm and easy-to-use flip mittens, staying cozy is child’s play. The 15-year-old bamboo apparel company has also introduced a flip-foot convertible coverall. “Our Kickee community of retailers and consumers has been an incredible resource for creating new styles, meaningful innovations, and meeting and exceeding market expectations. We regularly engage directly with the moms and dads who use our products and with retailers who carry the line,” says Co-founder Nick Cloke. Kickee Pants prides itself on producing hypoallergenic apparel and bedding for consumers and dependable shipping and knowledgeable sales representatives for its retail accounts.

Ramy Brook Kids

Laura Ashley

our services include:

Social Media Posting - Social Media Advertising

Paid Search - Display Advertising - Review Gathering

Reputation Management - Search Engine Optimization

List Building and Distribution - and more...

www.earnshawsstudio.com

Let’s Work Together!

Noelle Heffernan, 917-886-6669

noelle.heffernan@wainscotmedia.com

ON TREND

Everything’s Coming up Rose

Muslin blankets, bow-embellished bags, soft separates, and fanciful frocks get a sweet dusting of this beautifully muted hue.

Quincy Mae

Halo Luxe

My Little Cozmo

The Sunday Collective

Aden + Anais

The New Society

Amaya Fashion for Kids

Givenchy

Nanducket

ON TREND

Happy-Go-Lucky

Kids have plenty to smile about in these adorably positive prints borrowed from a classic emoji.

Autumn Cashmere

Tiny Whales

MIA New York Shade Critters

Esme

UNIQUE BOUTIQUES

FLICKA Los Angeles Owner Kristen Sato

In the heart of Hollywood, this 30-yearold destination store carries a variety of clothing styles and irresistible gifts for caregivers and kids.

“FOR ALL the local kids going to birthday parties, we are, fortunately, the go-to store. Since we’re located in a trendy and charming part of Los Angeles known as Hancock Park, we serve mostly families in the community and do a huge business in gift sales.

“We make an effort to have something for everybody, so the styles we offer range from preppy, traditional, rock ‘n’ roll, sporty, bohemian and we have recently added some vintage, which is having a real moment right now. Our biggest-selling lines are Rowdy Sprout, Mayoral, Esme, Me & Henry, and Magnetic Me. Los Angeles-based California Vintage has a strong appeal to moms of boys and visiting tourists as many of the graphics include L.A.-inspired images. The Rowdy Sprout rock tees have always been an emotional buy, as parents love to clothe their children in their favorite rock bands. The accessory brand Iscream is popular for birthday gifts for both girls and boys.

“I have noticed more requests lately for precious take-me-home outfits, which I can’t say that I’ve been getting for several years. Another returning trend is Mommy and Me. Brands like Natalie Martin, Pink Chicken and Bella & Nuni have really brought a fresh new take. Pop fidgets have a given way to a whole industry of fidget toys that we can’t seem to keep in stock along with slime, stress balls, and squishes—kids can’t seem to get enough of them.”

Shop owners with more than 85 collective years of experience share their bestloved brands and how they meet the ever-changing needs of their multi-generational clientele.

BY MICHELE SILVER

WHAT’S SELLING

Flicka carries the nostalgic Rowdy Sprout line.

Q&A

SEEING THE GLASS HALF-FULL

With nearly 15 years as an established footprint in the children’s shoe category, Esquire Brands stands strong with a robust number of accounts. Discover how this positive-thinking company continues to make strides in licensed fashion footwear.

AN ENTREPRENEUR, SOURCING guru and licensing expert walk into a bar. It sounds like the beginning of a terrible joke, but it’s the real story of the leadership behind Esquire Brands; CEO Isaac Saada (the entrepreneur), COO Brad Nieder (the sourcing guru) and President Peter Roccamo (the licensing expert) spearhead this children’s footwear company.

If the name Esquire Brands doesn’t ring any familiarity bells, then the fashion footwear they produce surely do: DKNY Kids, Kenneth Cole, Jessica Simpson, and Marc Fisher. Collectively, they have decades of experience in both the fashion and footwear industries. Esquire Brands operates from a core concept of “forward thinking,” which they define with five characteristics of integrity, creativity, quality, value, and customer service. Perhaps that was one of the reasons why they were able to keep the company’s

Esquire Brands President Peter Roccamo

head above water during Covid and keep trucking afterwards. Each member of this team delivers a distinct set of skills. Saada started in the footwear business in 2005 at a very young age. With a bit of help, started Esquire Brands and found success quickly. His “positive energy” motto, energy and excitement are infectious while his faith and optimism drive him and others to greater levels of achievement.

In 2019, Saada connected with Nieder, a long-time vendor partner

and footwear veteran. Nieder, who started his career at Elan Polo, has a strong sourcing background and a large matrix of agents and factories in China. He possesses a broad knowledge of the market and operations and helped navigate the company through the pandemic. That same year, Saada brought Roccamo on as president. Roccamo started his career in footwear, importing shoes from Italy. In 2004, he sold his company and went to work for Synclaire Brands and rose to senior roles, where he was instrumental in growing their >28

Clockwise from top left: Jessica Simpson, Marc Fisher, Kenneth Cole

PHOTOGRAPHYBY STYLINGZOEADLERSBERG AND BY WALKERMARIAHCONCEPT

ANDDELICIOUSLY ROLYPOLYLITTLEMODELS COZYUPINFW’23FASHIONS.

Jason is wearing a cardigan by Molo, romper by Kickee Pants, shoes by Old Soles

Maci is wearing a bodysuit by Earth Baby, poncho by Ettie + H, pants by Coco au Lait, hat by Tia

Ciabani, shoes by Tip Toey Joey

Opposite: Scarlett is wearing a romper by Little Me, hat by Catya

Mason is wearing a bodysuit by Oeuf Opposite: Leila is wearing a sweater by Rylee + Cru, dress by Petit Bateau and underneath the dress a romper by Lapu

Keana (Kiki) is wearing a hat by Add, cardigan by Tecomoabesos, T shirt by Kapital K, vest by Gingersnaps, shorts by Rylee + Cru, socks are stylist’s own, shoes by Vans, doll by Jayla’s Heirlooms Opposite: Bohdi is wearing a cardigan by Hux, T-shirt by Tiny Victories, pants by Turtledove London, shoes by Trimfoot

Hair and makeup:

Magnolia is wearing a cardigan by Oh Baby, bodysuit by Lapu, pants by Petit Bateau, boots by Nomandino, stuffed lamb by Steiff

Opposite: Maci is wearing a bodysuit and bloomers by Earth Baby, cardigan by Boboli, shoes by Old Soles, socks are stylist’s own.

Clelia Bergonzoli/Ray Brown. Special thanks to model agencies State Management, Zuri Agency and New York Model Management.

THE NATIONAL CHILDREN’S MARKETPLACE

Only in Dallas you can source over 750 top baby and children’s lines across a complete lifestyle marketplace. Explore trending children’s products in a variety of categories: apparel, accessories, footwear, gift, toys, décor, and more.

Dallas KidsWorld

JUNE 21-27, 2023

AUGUST 22-25, 2023

www.dallasmarketcenter.com

@dallasmarket

Over the Moon Montclair, NJ Owner Susan DeGhett

This small but mighty 40-year-old East Coast shop sells a mix of perfectly curated American and global brands along with a thoughtful selection of accessories and gifts.

SUSAN DEGHETT HAS been the sole owner of Over the Moon, a destination for expectant parents, grandparents and gift givers in Montclair, NJ. This urban-suburban town has experienced an uptick in families from New York City since the pandemic.

DeGett’s attention to detail is evident in her carefully merchandised boutique, which carries sizes 0 to 14 for girls and 0 to 10 for boys. In a rare in-person meeting, DeGett spoke about the shift in what customers are wanting.

“There are now two camps, and I saw it start to happen two years ago. We have a lot of more traditional customers who still want light blue and light pink, but we also have many others who want non-gender specific colors or something more funky. Many young mothers are looking for oatmeal and shades of tan and ivory. Grandmothers come in and the daughter doesn’t want anything pink. So, I carry both.

“For the traditional customer, Petit Bateau is still a favorite. Oh Baby is a great brand for us – the fabric is so soft and the designs are so fun. For footies,

Angel Dear is a big seller. We barely have any left because it sells so well! Pink Chicken and Mayoral also sell well in baby and bigger sizes.

“For trendier choices, I carry Hux Baby from Australia–their stuff is more funky, cool. Antonella Kids is a line from Peru and I only have two pieces left until fall.

“I just bought Louise Misha from France for the first time, and we pretty much sold out. We reordered and that sold out, too. For hair and jewelry accessories, I carry Rockahula from London, Sparkle Sisters and Barrie Lynn, and knit dolls and rattles from Blah Blah of Peru. Some of the rattles have coordinating books, which make great gifts. We also carry the ballerina dolls from Mon Ami. For dressy clothing, we carry Luna Luna and Tutu du Monde. I picked up a new line for fall, My Little Cozmo from Barcelona.

“The lines that I still buy from when I opened the store, are the ones that really shifted with the changing times and trends.”

Butterfly dresses, cute prints and precious dolls and books at Over the Moon.

A Nice House

Twinkle Twinkle Little One Chicago & Highland Park, IL Owner Rachel Glasson

Firmly planted in the Windy City with the right amount of funky town, this full-service baby gear and apparel retailer makes its business a family affair.

RACHEL GLASSON DIDN’T plan on having her husband work alongside her, but that’s just what happened when he chose to quit his job in corporate America and joined her retail business. Then his mother-in-law wanted in, and the two Glasson teenagers didn’t want to be left out—and it was an opportunity to earn money and getting an early education in working hard. The 2,200 Chicago store, which is “packed but shopable,” sells everything from furniture and high chairs to bedding and books, with hip, au courant clothing lines. The Highland Park store is more of a gift destination. When we spoke, Glasson had just gotten back from personally delivering an order to a customer, a practice she began when she first opened and continues to this day.

“Where we are located, once we start getting spring/summer collections, they start selling immediately—even if it’s snowy and cold outside. People want to think about things that make them happy. So, that means bubbles, fun dresses, rompers, swimsuits. I sell footies all year round from brands Angel Dear, Peregrine, Mish Mish, and PaigeLauren (see her Designer Chat in this issue on page 31).

“I carry apparel in three directions: neutral colors from brands Rylee + Cru, Quincy Mae and Nora Lee, super funky looks from from Miki Miette, Rowdy Sprout and Tiny Whales; and then the middle ground can go sweet or more funky like Angel Dear. I’m more of a funkier dresser myself, but I appreciate that some of our clientele want neutral colors, so I go outside of my own vision and I’m always trying new things. Part of my strategy has always been to pay attention to my store and my customers and not worry about any other store.

“For baby items, we sell matching blankets and footies from Sara Nonee and the coordinating blankets, hats and bibs from Copper Pearl. We sell a ton of crib sheets, changing pads and blankets through Sugar + Maple because they also do custom,

personalized items. Anything Chicago-themed sells like crazy for us—we really like to represent the city. We have a lot of people Google the store and they come from different towns and areas on the weekends. Someone once came from Mexico City and his wife had circled what she wanted online. Hotels on Michigan Avenue recommend the store to their guests, and I don’t even know how that happened!”

Well-stocked footies meet customer needs all year long.

Baby gifts galore at the Highland Park outpost.

hello@birdandbeanshop.com

continued from page 15

licensed fashion kids’ shoes. Roccamo brings a vast knowledge of the kids’ fashion business and strong brand/licensing experience.

Earnshaw’s spoke to Roccamo about the strategic building of the leadership, the licensing journey for each brand, how each executive has leveraged their experience, and the ways in which the company has tackled market challenges.

Earnshaw’s: What’s the history of the company?

Roccamo: Esquire Brands started out as a company that was producing women’s private label. Around 2013, Isaac started to transition the company into a kids’ character business. He signed licenses for many popular characters, including Build a Bear, which was one of his biggest brands. But Isaac always had

DKNY Kids

Jessica Simpson

THE TRENDS OF ADULTS ALLOWS US TO USE THEIR STRENGTH TO OUR ADVANTAGE.”

the idea of being in the fashion segment of the business.

In 2019, I left Synclaire Brands and joined Isaac, and we began the journey to obtain fashion brands. Our first brand was DKNY kids, which was immediately successful. We started working on our second brand, Kenneth Cole. Kenneth was looking for a new home and we had a previous history, so it was an easy transition to bring his brand on board with us.

When Covid hit, Synclaire brands filed for bankruptcy and the one of the last brands that the company had signed was Jessica Simpson. When I knew that this brand would be available again, I immediately reached out and Jessica Simpson became our third brand. I knew Marc Fisher himself and the president of the company, Susan Itzkowitz, from my days of working with the adult brands of Tommy Hilfiger, Ivanka Trump and Tretron. We started the Marc Fisher Kids collection in the Fall of 2022, and it has quickly become a great brand for us.

Earnshaw’s: What do you think is the special sauce behind the four major brands that the company manufactures?

Roccamo: We feel that nationally known fashion brands will always do well. We can cover all channels of distribution and the perceived value is great. Following the trends of adults allows us to use their strength to our advantage. Having worked with some of these brands in my previous role has help in the transition from the previous licensee.

Earnshaw’s: Please explain the development process from fashion concept to final product.

Roccamo: Our design staff will begin working on a new season by using trend agencies, and our licensors develop the trends that we plan for kids. We do a great deal of trend shopping and idea gathering, focusing on take-down concepts from the adult collections. Then the CAD phase begins as we match CADS to

“ FOLLOWING

the merchandise plan that we put together for each brand. We go through three rounds of CAD development before we put our final collection together. We get the CADS approved by licensors, and we begin the process of developing sales samples. At the same time, our sales team starts to work with key retailers to choose the styles they want. We need to complete our sales samples in time for the FFANY market week. From there, orders are placed overseas for delivery in the upcoming season.

Earnshaw’s: What are some of the key market trends in kids’ footwear for Fall/Winter 2023?

Roccamo: Court shoes, caged chunky trainers, high side-wall joggers, and high-all court shoes. Combat and hiker boots are also still strong.

Earnshaw’s: How many doors are you in? Has this been an increase or decrease from years past and why?

Roccamo: We are in approximately 6,500 doors across all channels of distribution. That number has stayed fairly the same as retail has been stagnant through the pandemic and most recent inflation worries. Most retailers are reluctant to start new brands and most are trying to work through a heavy overstock situation.

Earnshaw’s: Who are your top five accounts and what do you think makes them successful?

Roccamo: Our top accounts are Macy’s, Zappos, Amazon, Belk, and Nordstrom. Macy’s has a strong online presence and a good footprint in brick and mortar. Even as they continue to navigate retail coming out of Covid, they are making the right moves to continue to stay relevant in the market. Amazon has seen strong growth, which is in part due to the pandemic push to online. Zappos continues to be a stronger player in the online arena. Belk has been a surprise for us because they are coming out of bankruptcy–since we’ve been doing so well for spring and fall, we’re looking to grow our business there. Nordstrom and Nordstrom Rack have always been strong in kids’ footwear, and our Marc Fisher collection is selling well for them.

Earnshaw’s: What’s your approach to merchandising support for your accounts?

Roccamo: We work hard to tailor our collections to fit their needs. We work very closely with them right from the beginning of development to make sure they have what they need to be successful. It’s important to offer as much merchandising support as you can, because buyers’ workloads have increased dramatically. They are responsible for so much, so helping them merchandise the collection and making them feel good about their picks is imperative to growing your business.

Earnshaw’s:

What industry changes have you seen over the

There has been a great deal of change. We have seen a consolidation of brands and retailers who did not survive Covid. The companies that were struggling were not capable of the rapid change that hit the market. On the other hand, the survivors have been keeping most things status quo and trying to adjust to the market changes.

What is most challenging about the kids’ foot-

The main challenge right now is the volatility in the market. The upper tier of the market was hit the hardest during Covid. The off-price channel has fared the best in this environment as consumers moved downstream to find better prices. Stimulus money and consumers being stuck in the house fueled retail sales. That all dried up when the stimulus ended, and inflation started to affect the market. The other challenges facing the kids’ market is the overall reduction of retail outlets. The closing of key retailers, and reduction in the volume of stores has affected the number of channels of distribution. And the shift from not enough inventory to a flood of product has basically halted future sales. Most retailers are working through selling their current stock and not looking at

What do you think are the strongest attributes

I think that we excel at addressing the changes in trends and the market. The best thing about us is that we are nimble—we

endless energy and a commitment to sustainability shares insight about what makes her brand tick.

What has been the inspiration for your designs?

Paige Lauren: I start with colors that pull me in, and I create a story around that. I’m a visual artist and have developed my own sensibility about what I think will work.

What design elements do you incorporate and what’s unique about the fabrics and construction?

Lauren: We always have binding on everything with a top fourthread stitch. We develop our own fabrics that are luxuriously soft and made locally from predominantly natural fibers. Using pops of color is one of our hallmarks. We use lasting construction techniques and high-quality finishes. I’m committed to using low-impact organic dyes and recycled fabrics—there’s a sustainable mentality on all ends of my designing.

Who are some of your favorite designers and why?

Lauren: Tommy Perse, who was a California kid, created Maxfield in L.A. and was an amazing merchandiser. Rei Kawaubo, Japanese designer of Comme de Garçons, for his architectural silhouettes and fabrics. Versace for the pops of color and edge. The list goes on, but these are a few fabulous humans who made a mark in our fashion world.

What changes in the market have you seen?

LOUNGEWEAR ELEVATED

YOU COULD SAY THAT Paige Lauren was born to have her own brand. After all, her name itself seems to conjure up a lifestyle or clothing concept. Lauren’s early enterprise was in high-end fashion accessories, and then went on to architectural design. In between, she graduated from the Parsons School of Design.

When friends started having babies, she became frustrated trying to find simple, classic baby clothes for them. That was the impetus for PaigeLauren (PL), her eponymous clothing line that embodies the duality of both coasts, like the designer herself: casual, comfy Southern California meets the no-fuss, chic aesthetic of New York.

The clothes are simple and unadorned, relying on luxurious fabrics, fine tailoring and subtle yet thoughtful details. Even the placement of the label is special—it goes on the side. Lauren eschews trends, and that has served her well. This mom and business owner with

Lauren: The lack of real seasons is playing a large role about how retailers and buyers have changed the way they buy. Also, many stores wound up stocking too much inventory from the aftermath of Covid while the costs of goods increased. Technology has become a must-have for buying and selling. In terms of consumer behavior, there’s the need for immediate gratification with same-day shipping. Also, customers always want to see new products, especially with babies who grow fast.

How are you pivoting to address the changing needs of the market?

Lauren: We don’t follow trends—we set our own trends. We offer year-round collections, core collection, and limited-edition batches of an edit to always create something new. We strive to be sustainable and when we have too much stock on hand, we make a new collection by overdying certain styles to give them a new, fresh look.

What are some highlights of your Fall/Winter ‘23 collections?

Lauren: Our matchy-matchy loungewear for baby, toddler and kids. I love using pre-washed sherpa, fleece, hacchi, and thermal fabrics with a butter-soft hand.

How would you describe the core of your brand?

Lauren: We cater to a mindset to make a statement in a relaxed way. Everyone just wants to be comfortable, and this is truly the essence of the brand. The tagline truly explains it: “For the softer side of life.”

What’s most important to you as a designer?

Lauren: I love having the freedom to express my vision and the elements of what I feel is important for baby clothing.

Crafted in the City of Angels, PaigeLauren produces deliciously soft, chic baby wear with a distinct California sensibility.

FINAL CUT

Sunnies for Days

A simple request from Ellen Dietrich’s child— sunglasses that looked like mommy’s—sparked an idea: take-down shades with grown-up style along with safety and durability. WeeFarers by WeeStyle Co. provide 100% UVA and UVB protection and have impact-resistant UV400 polarized lenses; glare be gone! Bendable, with an adjustable strap, each frame comes with a protective microfiber carrying pouch. Sweetening the sunglass pot is the one-year replacement policy that covers loss or damages—a major bonus that your parent customers will truly appreciate.

What’s the buzz?

Retailers love KicKee for their superior quality, dependable shipping, and knowledgeable sales representatives. Exceptionally soft to the touch, hypoallergenic apparel and bedding for the whole family.

Mention this ad when placing your first order and get FREE SHIPPING!

KICKEEPANTS.COM

hello@kickeepants.net