EARNIE AWARD WINNERS • SHOWTIME: TRADE SHOW PREVIEW 2013 • EARNSHAW’S HALL OF FAME 2012 ÄšÄŒĆŤ ĚƍĒƍ Ěƍ ĆŤ ĆŤÄ‘ĆŤ ÄĽ 201 2 $5.00
Bright Ideas
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www.hawkeandco.com Hawke_and_Co_2012_FINAL_forCov2.indd 2
AVAILABLE AT SELECT STORES Distributed by Daron Fashions Group
11/14/12 11:28 AM
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legwear & accessories to order: 800.762.5748 or info@tictactoesocks.com EARN_1 1
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NOV./DEC.
Noelle Heffernan Publisher Jennifer Cattaui Editor in Chief Nancy Campbell Creative Director
FEATURES
;:?JEH?7B Angela Velasquez Fashion Editor Lyndsay McGregor 7iieY_Wj[ ;Z_jeh Maria Bouselli 7ii_ijWdj ;Z_jeh Megan Fernandez Editorial Intern
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9H;7J?L; Trevett McCandliss 7hj :_h[Yjeh Tim Jones I[d_eh :[i_]d[h
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9EDJH?8KJEHI Michel Onofrio Ijob[ :_h[Yjeh
44 Show Time
7:L;HJ?I?D= Caroline Diaco =hekf FkXb_i^[h Sarah Sutphin Broglie 7Zl[hj_i_d] CWdW][h Alex Marinacci 7YYekdj ;n[Ykj_l[ Jennifer Craig If[Y_Wb 7YYekdji CWdW][h Steven Hemingway 9bWii_\_[Z IWb[i
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FASHION 32 Downtown NYC
7:C?D?IJH7J?ED Laurie Guptill FheZkYj_ed CWdW][h Melanie Prescott 9_hYkbWj_ed CWdW][h Mike Hoff M[XcWij[h 9EDJ79J ?D<E Sales/Editorial Offices ), 9eef[h IgkWh[" 4th floor D[m Oeha" DO '&&&) Tel: (646) 278-1550 <Wn0 ,*, (-.#'++) [Z_jeh_Wbh[gk[iji6 /j^h[WZi$Yec Circulation Office (' >_]^bWdZ 9_hYb[ D[[Z^Wc" C7 &(*/* Tel: (800) 964-5150 <Wn0 -.' *+)#/)./ Y_hYkbWj_ed6/j^h[WZi$Yec 9EHFEH7J; 9Threads (,(&( :[jhe_j HeWZ" )&& M[ijbWa[" E> **'*+ Tel: (440) 871-1300 Xen Zapis" 9^W_hcWd Lee Zapis" Fh[i_Z[dj Rich Bongorno" 9<E
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32 Top, from left: Puma track jacket, T2Love yellow shorts, Dirtee Hollywood blue long sleeve thermal shirt, Hello Shiso hair clip. Bottom: Nina Kids sneaker. Right: See Kai Run sneaker. Cover: Kicky Pants popcorn shirt, T2Love orange shorts, Catimini plaid headpiece, Chooze shoes, CHARM IT! By High IntenCity necklace, socks by Happy Socks.
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Photography by Raphael Buchler.
CORRECTION: IN THE ARTICLE TITLED "IN THE BAG" WHICH RAN ON PAGE 26 OF THE OCTOBER 2012 ISSUE A WENDY BELLISSIMO DIAPER BAG WAS LISTED AS $2-15 WHOLESALE. IN FACT, WENDY BELLISSIMO BABY BAGS BEGIN AT $35 WHOLESALE. EARNSHAW’S INFANTS, GIRLS AND BOYS WEAR REVIEW ISSN 0161-2786 (USPS-320-090) Vol. 96 Issue 10. The business and fashion magazine of the children’s wear industry is published monthly by Symphony Publishing NY, LLC, 36 Cooper Square, 4th Floor, New York, NY 10003. The publishers of this magazine do not assume responsibility for statements made by their advertisers in business competition. Periodicals postage is paid in New York, N.Y. and additional mailing offices. Subscription price for one year: U.S. $48; Rates outside U.S. available upon request. Single price copy, $5. Copyright 2012 by Symphony Publishing NY, LLC. Postmaster: Send address changes to Earnshaw’s Infants, Girls and Boys Wear Review, P.O. Box 8548, Lowell, MA 01853-8548. Publisher is not responsible for unsolicited manuscripts or photos. Any photographs, artwork, manuscripts, editorial samples or merchandise sent for editorial consideration are sent at the sole risk of the sender. Symphony Publishing NY, LLC will assume no responsibility for loss or damage. No portion of this issue may be reproduced without the written permission of the publisher. Printed in USA.
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Bright Skies Ahead
Retailers recover from Sandy and look forward to a brighter spring.
EDITOR’S LETTER
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WE CAN DIRECT so much in retail, from our merchandise selection and the layout of our stores to our window displays, but weather is something that’s simply beyond our control. Slightly skeptical after the hurricane media overload from last year, when Irene took a turn and all but missed Manhattan, it was with less gusto that I moved everything from both of my downtown stores to higher ground. A couple hours before Sandy hit everything was in place and I dashed to the bursting-at-the-seams food store to get some extra provisions as well as a couple of goodies to entertain the kids for some long days indoors. Power went out at 8:00 p.m., and we grabbed our flashlights and listened to the eerie whistling of the wind funneling through the skeletal top of One World Trade Center and the endless static of the battery-powered AM/FM radio. I could have never predicted what we woke up to the next morning, and how much the East Coast suffered. Everyone was affected—either directly or through a friend or family member—and I count myself lucky to have only lost power and heat. I thought immediately of our friends at K.I.D.S., whom we had just honored at our Earnie Awards event at ENK Children’s Club in October, and how they must be scrambling to mobilize resources. In the span of a night, there was a new unexpected
wave of need—urgent need—of tens of thousands who had just lost their homes and possessions, and businesses that had been damaged or destroyed. It is with great resilience, determination and compassion that all of us are entering into this holiday season, and in 2013 we will take what we have learned and become better and stronger together. No, we can’t control the weather (and the weather is not daunted by a defiant five borough run), and so we must respect its power and concentrate on things we can control. This season what we really must be thankful for are our families, neighbors, colleagues, suppliers and clients with whom we have weathered the storm. This month’s issue focuses on some remarkable companies and professionals, and our fashion forecasts brighter skies ahead for Spring 2013. Have a safe and happy holiday,
JENNIFER CATTAUI jennifer.cattaui@9threads.com
11/12/12 10:40 AM
PATTERN
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talking points
YEAR IN REWIND AFTER THE STORM KIDS IN DISTRESSED Situations, Inc. A$?$:$I$ _i Wia_d] \eh ^[bf _d fheZkYj WdZ YWi^ ZedWj_edi je fhel_Z[ Z_iWij[h h[b_[\ \ebbem_d] >khh_YWd[ IWdZo$ <Wc_b_[i Wbed] j^[ ;Wij 9eWij ^Wl[ ik\\[h[Z \beeZi" \_h[i" ijehc ikh][i" fem[h ekjW][i WdZ Xb_ppWhZi Wi W h[ikbj e\ j^[ cWii_l[ ijehc" WdZ cWdo \Wc_b_[i ^Wl[ X[[d b[\j m_j^ dej^_d]$ 7i W h[ikbj" Y^_bZh[d WdZ \Wc_b_[i _d i^[bj[hi WdZ _d W\\[Yj[Z Yecckd_j_[i Wh[ _d Z_h[ d[[Z e\ WffWh[b" XbWda[ji" i^e[i" jeoi" XWXo fheZkYji WdZ Xeeai Wi m[bb Wi YWi^ ZedWj_edi$ ?d D[m Oeha 9_jo" A$?$:$I$ fWhjd[h[Z m_j^ ckbj_fb[ W][dY_[i je i[j kf W cW`eh Z_ijh_Xkj_ed i_j[ _d Gk[[di" WdZ _d D[m @[hi[o j^[ eh]Wd_pWj_ed _i meha_d] m_j^ fWhjd[hi kf WdZ Zemd j^[ YeWij je Yebb[Yj WdZ Z_ijh_Xkj[ ikffb_[i$ Edbo W m[[a W\j[h j^[ Z_iWij[h" YecfWd_[i ikY^ Wi IY^ebWij_Y 8eea <W_hi" >WZZWZ 8hWdZi" Ia[Y^[hi" K]] 7kijhWb_W" 9Whj[hÊi" Ei^Aei^ 8Ê=ei^" AW^d BkYWi WdZ 7c[h_YWd =_hb ZedWj[Z je W_Z A$?$:$I$Êi >khh_YWd[ IWdZo H[b_[\ <kdZ$ J^[ D[m Oeha F^_b^Whced_Y Y^ei[ je fWhjd[h m_j^ A$?$:$I$ Wj W =ofio 7_hi YedY[hj ed Del$ '& je ]_l[ Wjj[dZ[[i W Y^WdY[ je ZedWj[ Y^_bZh[dÊi fheZkYji \eh j^[ l_Yj_ci$ Cej^[hi WdZ Y^_bZh[d Wbie \[bj j^[ d[[Z je ^[bf ekj \Wc_b_[i ik\\[h_d] W\j[h j^[ ^khh_YWd[$ IY^eebi ikY^ Wi Ifh_d]\_[bZ FbW_di ;b[c[djWho _d 9bWhaied" C?" [l[d ^[bf[Z ekj m_j^ W +-& ZedWj_ed \hec ijkZ[dji m^e ]Wl[ ' je ifehj iec[ ^[WZm[Wh \eh j^[ iY^eebÊi Ç>Wj :Wo$È Ed[ [nf[YjWdj cej^[h ZedWj[Z Wbb ^[h d[mXehdÊi XWXo ]_\ji je A$?$:$I$ je ^[bf ikY^ cej^[hi m^e ^Wl[ Y^_bZh[d WdZ Wh[ m_j^ekj \eeZ eh W ^ec[$ J^hek]^ j^[i[ jek]^ j_c[i" j^[ Y^Wh_jo h[cW_di W fei_j_l[ iekhY[ Wi _j Yedj_dk[i je i[dZ jhkYai Whc[Z m_j^ d[Y[ii_j_[i je j^[i[ Z_h[ Wh[Wi$ J^[ Y^Wh_jo ijh[ii[i _ji l_jWb d[[Z \eh ZedWj_edi WdZ j^Wj j^_i [\\ehj m_bb X[ ed]e_d]$ Fb[Wi[ l_i_j kidsdonations.org \eh _d\ehcWj_ed ed ^em je ]_l[$
Some things never change—denim rules, pink sells and yellow continues to miss the gender-neutral sweet spot—and yet 2012 was a memorable year that welcomed an eclectic mix of fashion and industry trends. From high stakes designs to nostalgic relics refreshed for a new generation, this year children’s fashion continued to inspire and surprise. Here are some of the year’s finest moments. —Angela Velasquez \[l[h f_jY^ _d 7fh_b m^[d The New York Times Yel[h[Z j^[ YhWp[ _d _ji ijob[ i[Yj_ed$ Sporty Spice Ed j^[ ^[[bi e\ j^[ B[jÊi Cel[ YWcfW_]d bWkdY^[Z Xo j^[ <_hij BWZo je \_]^j Y^_bZ^eeZ eX[i_jo" Yeeb d[m Wj^b[j_Y ]WhX [dYekhW][Z a_Zi je ][j WYj_l[" jee$ Mec[dÊi WdZ c[dÊi WYj_l[m[Wh XhWdZ Bkbkb[ced bWkdY^[Z ?l_llW" W b_d[ e\ ZWdY[m[Wh WdZ WYj_l[m[Wh \eh jm[[d ]_hbi" m^_b[ KdZ[h 7hcekh [nfWdZ[Z _ji hWd][ \eh a_Zi WdZ h[fehj[Z W (+ f[hY[dj if_a[ _d j^_hZ#gkWhj[h iWb[i$
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Zutano In The House DREAMS ARE LIKELY to be cheery and bright when Zutano bows its first hWd][ e\ Yh_X WdZ dkhi[ho \khd_jkh[ _d Ifh_d] Ê')$ J^[ Y^_bZh[dÊi WffWh[b XhWdZ" ademd \eh kd_gk[ Yebeh YecX_dWj_edi WdZ gk_hao fh_dji _cW]_d[Z Xo Z[i_]d[h WdZ Ye#\ekdZ[h Kb_ 8[b[dao" ^Wi _da[Z W b_Y[di_d] W]h[[c[dj m_j^ b[WZ_d] `kl[d_b[ \khd_jkh[ cWdk\WYjkh[h Ijeha 9hW\j je fheZkY[ Zh[ii[hi" d_]^j ijWdZi" Y^Wd]_d] jWXb[i WdZ W Yh_X j^Wj YWd Yedl[hj Wi j^[ XWXo ]hemi$ ÇM[ Wh[ [nY_j[Z WXekj j^_i effehjkd_jo je meha m_j^ Ijeha 9hW\j je Yh[Wj[ W jhkbo kd_gk[ Yebb[Yj_ed e\ dkhi[ho \khd_jkh[ j^Wj YWfjkh[i j^[ Yb[Wd" ceZ[hd WdZ m^_ci_YWb if_h_j e\ PkjWde"È iWoi Fh[i_Z[dj e\ PkjWde C_Y^W[b 8[b[dao$ ÇKb_ ^Wi ikY^ W fWii_ed \eh WhY^_j[Yjkh[ WdZ _dj[h_eh Z[i_]d$ ?j _i W Zh[Wc Yec[ jhk[ Q\eh ^[hS je X[ WXb[ je Yh[Wj[ Wd [dj_h[ PkjWde dkhi[ho [dl_hedc[dj j^Wj [nfWdZi ^[h l_i_ed X[oedZ XWXo Ybej^[i"È ^[ WZZi$ Kb_Êi Yebeh\kb Z[i_]d W[ij^[j_Y m_bb X[ Wffb_[Z je j^[ [dj_h[ Yebb[Yj_ed$ ?j _i W b_l[bo WffheWY^ je dkhi[ho \khd_jkh[ j^Wj :m_]^j ?\bWdZ" l_Y[ fh[i_Z[dj e\ iWb[i WdZ cWha[j_d] \eh Ijeha 9hW\j" iWoi if[Wai je oekd] \Wc_b_[i beea_d] \eh iec[j^_d] \h[i^ WdZ ief^_ij_YWj[Z$ 8[b[dao Yed\_hci PkjWdeÊi Yecc_jc[dj je ikffehj j^[ if[Y_Wbjo cWha[j Xo e\\[h_d] j^[ Z_ij_dYj_l[ Yebb[Yj_ed Wj W Yecf[j_j_l[ fh_Y[$ Fbki" ^[ dej[i" Ijeha 9hW\j e\\[hi W Zhef i^_f i[hl_Y[" m^_Y^ YekbZ X[ W ]eeZ effehjkd_jo \eh if[Y_Wbjo Xekj_gk[i je i[bb j^[ \kbb PkjWde Yebb[Yj_ed m_j^ekj ^Wl_d] je iWYh_\_Y[ j^[_h b_c_j[Z h[jW_b WdZ mWh[^eki[ ifWY[$ 8[b[dao WZZi" Ç? j^_da j^[ PkjWde Yebb[Yj_ed m_bb X[ [cXhWY[Z Xo ekh l[ho beoWb PkjWde \ebbem_d] j^Wj mWdji je Yh[Wj[ W XWXo dkhi[ho j^Wj [nfh[ii[i j^[ `eo WdZ kd_gk[ [d[h]o e\ j^[_h d[m XWXo$È —A.V.
INTO THE WILD RUGGED BEAR TEAMS UP WITH BEAR TRUST INTERNATIONAL TO EDUCATE CHILDREN. CHILDREN’S OUTERWEAR BRAND, Rugged 8[Wh" _i fWhjd[h_d] m_j^ ded#fhe\_j eh]Wd_pWj_ed 8[Wh Jhkij ?dj[hdWj_edWb in an effort to educate iY^eeb#W][Z Y^_bZh[d ed [dl_hedc[djWb WdZ Yedi[hlWj_ed _iik[i h[bWj_d] je X[Whi j^hek]^ cWj^ WdZ iY_[dY[$ 8[Wh Jhkij ?dj[hdWj_edWbÊi \_hij [ZkYWj_ed fhe]hWc mWi bWkdY^[Z _d j^[ \Wbb e\ (&'' WdZ dem h[WY^[i -"+&& ijkZ[dji _d '- ijWj[i" WdZ is free for students and j[WY^[hi je `e_d$ Ç8[YWki[ 8[Wh Jhkij _i W ded#fhe\_j eh]Wd_pWj_ed j^Wj _i dej c[cX[hi^_f#Zh_l[d" m[ h[bo ed j^[ ][d[hei_jo e\ \ekdZWj_edi" _dZ_l_ZkWbi WdZ YecfWd_[i b_a[ Hk]][Z 8[Wh je ^[bf ki cWa[ W Z_\\[h[dY[ \eh m_bZ X[Whi WdZ Y^_bZh[d
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Photo by Doug Lindstrand
ROOKIE USA OPENS FLAGSHIP STORE
Models walking in the Rookie USA fashion show.
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talking points
WILL J.C. PENNEY’S NEW LOOK REVIVE THE RETAILER?
J.C. Penney is partnering with baby retailer Giggle to launch specialty shop-in-shops.
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RETAIL EXPERTS’ MIXED reviews continue to haunt Ron Johnson in his bid to turn J.C. Penney into America’s favorite store. Over the past year the CEO, mastermind behind Apple’s retail makeover in 2001 and Target’s cheapchic strategy, has embarked on a grand mission to boost lagging sales and transform the 110-year-old department store’s “old lady” image into something sleek and modern. Under his guidance, the retailer has tried to adjust pricing, merchandise and store design and even changed the store’s moniker, but
efforts have turned off loyal shoppers and failed to draw new ones as hoped. “I think the problem here is the execution,” offers Howard Davidowitz, chairman of Davidowitz & Associates Inc., a national retail consulting and investment banking firm headquartered in New York, about J.C. Penney’s move to do away with coupons and frequent sales in favor of “everyday low pricing” earlier this year. “When Macy’s merged with May Company—they were more promotional and had more coupons because they were a Midwest company—Macy’s took away the coupons and they almost went out of business. So Macy’s put the coupons back.” And, Davidowitz says, instead of testing it in 10 stores, [J.C. Penney] did it everywhere. “It sank the whole company, and I don’t know if it can recover,” he says. Shares fell sharply from a yearlong high of $43.13 in February to $19.25 in July, forcing the company to re-issue $10 coupons, advertise free haircuts and offer promotions on clearance items. In September, the Plano, TX, company unveiled a shop-in-shop prototype that will see the likes of Disney, GiggleBaby and Carter’s setting up branded stores in 700 of its 1,100 J.C. Penney stores by 2015. “[The shops] look great, they sound great, but they’re a work in progress because traffic is an issue,” says Poonam Goyal, senior retail analyst at Bloomberg Industries, who thinks that getting consumers back into the stores will be “painful.” Mini-shops like these already in some J.C. Penney stores are outselling the rest of the merchandise by 20 percent, but comp-store sales sank 28 percent in the quarter ended in July. The company also plans to widen its aisles and add coffee, candy and gelato stands and introduce new self-checkout kiosks—for which customers need to set up a store account and have it pre-linked to a credit card—to improve the shopping experience. “I do think there will be plenty of hiccups,” Goyal says.—Lyndsay McGregor
11/14/12 5:01 PM
Come Together BRIXY, A NEW community of independently owned baby and children’s retailers, was created to help even the playing field for specialty stores. Memberships will be available starting in January 2013. Jill Cartwright, executive director of Brixy, says there are several items on the organization’s agenda: to give retailers more leverage and allow them to reduce operating expenses such as shipping, supplies and health insurance; to provide excellent educational resources about topics such as retail financials and best practices in social media; and to help manufacturers in the children’s furniture and gear industries to achieve greater efficiency, scale and profitability while working with a diverse group of specialty retailers. “We want to create a winwin for retailers and manufacturers,” Cartwright says. Although Brixy is still working out membership qualifications and pricing details, she says there’s no downside to join. “The biggest benefit will be the peer-to-peer support,” she says. More information can be found on www.brixy.com.
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fresh finds
Created by Candice Dhakjwa, a former fashion editor and media spokeswoman for Glamour, Cie is a line of limited-edition garments for boys and girls ages newborn to 8 made from natural and vintage textiles. Founded on the belief that clothing should be timeless, versatile and effortlessly stylish—as well as environmentally conscious—each piece is built to last. Wholesale prices range from $32 to $44. Visit www.cieboutique.com.
Produced and based in New York, Suoak mixes East and West with contrasting patterns and textures to bow a collection of contemporary clothing for babies and toddlers sizes 3M to 3Y. Using fabrics from Japan and Switzerland, designer Elly Geana-Park has created a line that’s sweetly serious and slightly formal, but comfy enough for playtime. Wholesale prices range from $25 to $100. Visit www.suoak.com.
Brooklyn, NY-based Kalulu debuts for spring with a textile-driven collection of contemporary silhouettes inspired by the colors and traditions of East Africa. Featuring 17 easy-towear pieces for boys and girls sizes 2T to 10, this made-in-the-USA brand allows kids to stand out and express their individuality in a palette of turquoise, orange, red, pink, green and white. Wholesale prices range from $25 to $36. Go to www.kalulukids.com.
Seattle, WA-based BabyLegs is extending its product range with one-piece snapsuits designed to complement the brand’s signature legwarmers. Launching as BL BodyWear, the line is made from 100 percent interlock cotton and is available for boys and girls in newborn sizes. With lap tee shoulder constructions and three easy snaps at the bottom, diaper changes are a breeze. Coordinating sets wholesale for $10. Go to www.unitedlegwear.com.
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Take a little bit of fashion, add a pinch of rock ‘n’ roll and top off with a generous helping of playfulness—that’s the recipe behind Swedish clothing line The Brand. Founded in 2005 by husband-wife team Jonatan and Johanna Brandstorm, the label is launching in the U.S. for Spring ’13. French terry cotton anchors the collection, with peplum and ruffles for girls, while boys get graphic tees and sweatshirts. Sizes range from 3M to 14Y and wholesale prices range from $20 to $90. Check out www.thebrand.se.
Ququa Kids offers boutique swimwear for children with an emphasis on stylish designs that protect from UV rays. Styles pay homage to the dainty design of the 1920s with peter pan collars, shoulder ruffles and swim skirts for girls, while boys are beachready in board shorts. Sizes range from 2 to 6 years and wholesale prices range from $18 to $25. Visit www.ququakids.com.
Time Machine is a line of tees, hoodies, pants and sweaters for boys’ sizes 2 to 12. Made in Peru using a special blend of 100 percent pima cotton and polycotton, each super-soft piece is treated in custom dyes and finish washes, and colors span pink and purple to basic white and grey. Wholesale prices range from $17 to $48.60. Check out www.timemachinekids.com.
Taking its cue from the heritage of textile designer and founder Aashumi Shah, Mirasa Design incorporates the colors of the Indian landscape with traditional kantha and ari style embroidery to offer My Fun, a collection of eco-friendly toys made from 100 percent cotton, stuffed with polyfill and colored using Azo free dyes. Wholesale prices range from $13 to $16. Check out www.mirasadesign.com.
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hot properties
Congratulations
Nancy Markert & Amy Hoffman on winning the 2012 Earnie Award for
App Takeover One of the most popular mobile Wffi :eeZb[ @kcf _i jWa_d] _ji design to the streets with apparel and accessories for both children WdZ oekd] WZkbji$ J^[ YecfWdo is partnering with Freeze for apfWh[b1 8[hai^_h[ \eh ^ei_[ho" YebZ weather wear and rainwear; Fast Forward for backpacks and fashion bags; Gund for plushes; and
The Wonderful T-shirts of Oz Natures Mistake is featuring artist Michael Sieben’s works based on the book The Wonderful Wizard of Oz on apparel. Publisher HarperCollins recruited Sieben to illustrate the classic piece of literature for a re-release set for CWhY^ (&')$ J^[ \kbb b_d[ e\ Wfparel will launch during this time, with select pieces previewing this fall. “[Sieben] has a completely different take; no one has a style like him,” says Matt Geiger, CEO and founder of Natures Mistake. ÇJ^[ Whjmeha _i ie eh_]_dWb" WdZ he’s just like us—super down to earth. We just clicked; it was a
Innovation First as the premier toy licensee. Eric Karp, licensing chief for Lima Sky, owners of :eeZb[ @kcf" _i ceij [nY_j[Z je i[[ \Wdi ifehj_d] :eeZb[ @kcf designs. He also notes that the company chose local, NY-based partners in order to have handson design access. “We can say with absolute confidence that :eeZb[ @kcf ^Wi YWfWX_b_j_[i that lend themselves to design products,” he says. While the company is looking to strike into the mid-tier and mass market stores first, Karp says they hope to expand into the specialty ijeh[ cWha[j Wi m[bb$ Ç8kj m[ m_bb be selective and we will make sure to differentiate design and quality by tier of distribution,” he notes. While prices are not Ykhh[djbo i[j \eh :eeZb[ @kcf products, set to hit the market in Ikcc[h Ê')" h[jW_b[hi YWd YedjWYj Karp for more information at eric@limasky.com.
BEST SHOWROOM REPS.
perfect match.” On the children’s end of the collection, one-pieces, J#i^_hji" WdZ fW`WcWi \eh jeZZb[hi and juniors will be offered, as well as belts, wallets, purses and tote XW]i \eh WZkbji$ ÇJ^WjÊi `kij m^Wj we’re going to start with and as we get things going we want to [nfWdZ"È ^[ iWoi$ J^[ Yebb[Yj_ed will be primarily sold in department stores and the company has yet to release pricing information. For inquiries, contact Evelyn Mendoza at evelyn@naturesmistake.com.
www.NancyMarkert.com
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NINE THINGS RumbaTime watch
1 3
2
Puma socks
4
Little Imbue jacket
5
Snapper Rock flap hat
6
Pediped Mary Jane
Real Kids Shades sunglasses
8
7 Johnnie-O towels
Baggu backpack
9
G O O D S PO RT Boon water bottle
From socks to shades, don’t forget these summer camp essentials for Spring/Summer ’13. By Lyndsay McGregor
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ON TREND MESSAGE TEES
Hank & Jojo T-shirt
Pluto alligator one-piece
Text Me
Chalking it up to “abnormally fast j^kcXi"È W '-#o[Wh#ebZ M_iYedi_d Xeo mWi dWc[Z j^[ \Wij[ij j[nj[h _d 7c[h# _YW \eh j^[ i[YedZ o[Wh _d W hem j^_i ikcc[h$ ?j i^ekbZ Yec[ Wi de ikhfh_i[ j^Wj a_Zi Wh[ fhei Wj i[dZ_d] _dijWdj c[iiW][i" j[nji WdZ jm[[ji$ 7\j[h Wbb" W h[Y[dj L[h_ped M_h[b[ii ikhl[o \ekdZ j^Wj j^[ Wl[hW][ W][ \eh W Y^_bZ je ][j W Y[bb f^ed[ _i ''$ J^[ m[Wh[hi e\ j^[i[ c[iiW][ j[[i WdZ ed[#f_[Y[i Wh[ WXekj W Z[YWZ[ WmWo \hec ^Wl_d] j^[_h emd Jm_jj[h WYYekdji" Xkj j^[o ij_bb ^Wl[ fb[djo je WddekdY[ je j^[ mehbZ$ <hec _dif_hWj_edWb mehZi WdZ i_bbo YWjY^ f^hWi[i je j^[ a_dZ e\ XWdj[h WXekj fee j^Wj edbo Wd WZehWXb[ _d\Wdj YWd ][j WmWo m_j^" c[iiW][ j[[i Wh[ W \kd mWo je jhWdibWj[ Ç]ee ]eeiÈ WdZ Ç]W# ]WiÈÆWj b[Wij kdj_b j^[ jejÊi ^WdZ#[o[ YeehZ_dWj_ed _i j[nj_d]#h[WZo$ —Angela Velasquez
Wry Baby bodysuit
Psychobaby one-piece and cap
Sourpuss tattoo one-piece
16 ;7HDI>7MI$9EC DEL;C8;H%:;9;C8;H (&'(
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ON TREND PRINTED PANTS
La Miniatura tie-dye jeans
Desigual striped and floral leggings
Luna Leggings skirted knit leggings Flutter by Angela Frost lace print leggings
PHOTOGRAPHER: TIM JONES. FASHION EDITOR: ANGELA VELASQUEZ.
Fancy Pants
Nothing fades the denim blues away faster—or more fashionably—than a pair of bold printed fWdji$ J^_i ikcc[h fWdji m_j^ f[hiedWb_jo were spotted at all four fashion weeks across the globe, on and off the runway, proving that j^_i jh[dZ ^Wi j^[ b[]i je Yedj_dk[ _dje Ifh_d] Ê')$ 7dZ m_j^ j^[ b_a[i e\ WYjh[ii Ah_ij[d Ij[mWhj WdZ ^_f cec =m[d Ij[\Wd_ Xej^ m[Wh_d] Balenciaga’s floral trousers, and 14-year-old fashion maverick Elle Fanning daring to sport a pair, it’s no wonder the statement-making threads are on the radar of moms and kids, jee$ Ie\j b[]]_d]i m_j^ Xh_]^j Xbeeci" ijh_f[i eh [l[d f_hWj[ i^_fi Wh[ fbWo]hekdZ#\h_[dZbo$ J^[ gk_hao fWjj[hdi fW_h m[bb m_j^ i_cfb[ j[[i and tunics, while tie-dye jeans in blazing hot hues leave kids to channel their inner guitar ^[he[i$ —AV
Winter Water Factory pirate ship pants (&'( DEL;C8;H%:;9;C8;H ;7HDI>7MI$9EC 17
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SPOTLIGHT APPAREL
Wholesale: $8-$50 Sizing: 7-12 years
In Play Sports brand Under Armour adds new twists to appeal to both mom and kid.
Any way you stack it,
Dallas offers more for kids Dallas KidsWorld Market APPAREL. GIFT. ACCESSORIES. TOY.
January 24-27, 2013 Dallas Market Center dallasmarketcenter.com 214.744.7444
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FIRST AVAILABLE AT retail in 2007, Under Armour’s active wear line for children has become a go-to sports brand for kids, and has been the fastest growing branch of the company, increasing more than 30 percent each year. Adrienne Lofton Shaw, senior marketing director at Under Armour, attributes some of its success to the younger generation wanting to emulate their older siblings, and to the many focus groups they held to learn more about this demographic. “We’re talking to young athletes, seeing what they’re looking for and actually building what they’re asking,” she says. Shaw describes the Spring
’13 collection as “sports centric, original, trend ripe and stylish,” while maintaining the Under Armour voice. The collection includes bright, neon colors that follow the trends of the season, as well as some other innovations. The line features a shirt that displays a pattern when it becomes wet, encouraging kids to get active, and another has a logo that changes color in the sun. “We showed a kid that graphic about 18 months ago and his eyes [lit up]. When you see the elation you know you’re on to something and it’s the validation to go build it,” she says. The clothing is made of charge-cotton fabric, which dries five times faster while still having a soft feel.
Shaw calls their customers the “next generation” of athletes. She says the Under Armour team identifies their target boy consumer as the “future champ” who looks up to his big brother, is involved in various sports and stands out amongst his peers. They call their girl the “rising star,” and describe her as wanting to have fun and look good while playing sports, which fits into their mission—to give children the looks they want while also pleasing parents. “While the kid is choosing the products, the mom is the one using her wallet,” she notes. “It’s critical to make sure we’re talking to both.” Part of this aspect plays into Under Armour’s overarching factor of performance in all of its active wear and footwear, which includes keeping children safe. For the spring collection, Under Armour accomplishes this with UPF50 in each piece to offer children protection from the sun. While moms love the fact that their kids are shielded from the sun’s harmful effects, children love the fun designs and colors. Footwear and accessories, such as headbands made out of wrap tape, round out the spring collection. “The reaction has been amazing,” Shaw notes. While Under Armour is currently focusing on core athletic stores, such as Sport’s Authority and Dick’s Sporting Goods, the brand hopes to expand more into specialty boutiques in the coming years as well as develop its e-commerce site, ua.com. Through the Under Armour children’s line, Shaw hopes that the brand builds loyalty at an early age that continues as kids grow into serious athletes. She says: “We know we’re building the right product for our little boy and girl, and as long as we introduce it to them and get it on their backs, we know we’ll be successful.”—Maria Bouselli
11/14/12 5:00 PM
SPOTLIGHT ACCESSORIES
Wholesale: $3-5 Sizes: 0 to 24 months
Sox Invasion Planet Sox takes over the footwear space with its new baby division. ELIE LEVY FOUNDED Planet Ien _d '//* je \_bb j^[ le_Zi ^[ iWm _d j^[ cWha[j" WdZ j^[ YecfWdo Yedj_dk[i j^_i c_ii_ed jeZWo Wi _j WZZi FbWd[j Ien 8WXo je _ji b_d[ kf$ Ç8o ]_l_d] Q_d\Wdj% jeZZb[hS _ji emd Z_l_i_ed" m[ m_bb ]_l[ _j j^[ Wjj[dj_ed _j Z[i[hl[i X[YWki[ e\ j^[ lWij effehjkd_jo Q_d j^Wj i[]c[djS"È iWoi IkiWd If_dZ[bb" iWb[i cWdW][h Wj FbWd[j Ien$ 7dZ je ^[WZ j^[ d[m Z_l_i_ed" FbWd[j Ien [db_ij[Z _d\Wdj \eejm[Wh [nf[hj FWj Ah[bb[d$ FbWd[j Ien 8WXo \[Wjkh[i i^e[i WdZ ieYai _d d[mXehd i_p[i & je (* cedj^i _d Wbb ijob[i" \hec \Wi^_edWXb[ je \kdYj_edWb" _d YWj[]eh_[i hWd]_d] \hec id[Wa[hi WdZ hW_d Xeeji je Zh[ii WdZ YWikWb$ J^[ Z_l_i_ed Wbie _dYbkZ[i B_b Hkdd[hi" m^_Y^ ^Wi W fWj[dj[Z Z[i_]d j^Wj YecX_d[i W i^e[#ieb[ Xejjec m_j^ W ieYa jef" WdZ ^_]^# [dZ XhWdZ F[f_ 8WcX_d_$ ?d _ji Z[i_]d WdZ ijob[" Ah[bb[d iWoi j^Wj FbWd[j Ien 8WXo ijh_l[i
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M[Êh[ jho_d] je YedY[djhWj[ ceh[ ed j^[ jh[dZi WdZ ]hWf^_Yi"È i^[ iWoi$ Ç;l[hoed[ i[[ci [nY_j[Z WdZ m[Êl[ ^WZ dej^_d] Xkj fei_j_l[ \[[ZXWYa$È 8[oedZ j^_i kfYec_d] ifh_d] i[Wied" CWdd_d] WdZ If_dZ[bb Xej^ [nf[Yj FbWd[j Ien je Yedj_dk[ m_j^ _ji h[fkjWj_ed e\ gkWb_jo WdZ [nfWdi_ed$ Ç? j^_da j^Wj m[Êh[ ]e_d] je Yedj_dk[ j^_i jh[c[dZeki ]hemj^ Ykhl[ j^Wj m[Êl[ X[[d ed WdZ a[[f W^[WZ e\ j^[ ]Wc["È If_dZ[bb iWoi$ ÇM^Wj[l[h j^Wj kfYec_d] jh[dZ _i" m^[h[l[h Xki_d[ii _i ^[WZ[Z" m[Êbb X[ j^[h[ \eh j^[ bed] ^Wkb m_j^ fheZkYj Z[i_]d WdWboi_i WdZ Yedj_dk[ je fWhjd[h j^[ mWo m[ ^Wl[ i_dY[ '//*$È—MB
( & ' ( D E L ; C 8 ; H % : ; 9 ; C 8 ; H ; 7 H D I > 7 M I $ 9 E C 1 9
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Here, Here! CELEBRATING A RETAILER, A CHARITY AND AN INDEPENDENT REPRESENTATIVE, THE NEWEST INDUCTEES TO THE EARNSHAW’S HALL OF FAME. BY JENNIFER CATTAUI
MEET OUR THREE Hall of Fame honorees \eh (&'(" h[Ye]d_p[Z Xo Earnshaw’s \eh j^[_h Z[Z_YWj_ed WdZ j^[ _cfWYj j^[o ^Wl[ cWZ[ ed j^[ Y^_bZh[dim[Wh _dZkijho$
BARRY COHEN, LESTER’S
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h_j[i e\ fWiiW]["È 9e^[d [nfbW_di" dej_d] j^Wj j^[ 9ed[o ?ibWdZ ijeh[ a[fj ]hem_d] WdZ [nfWdZ_d] kdj_b _j jeea el[h j^[ [dj_h[ XbeYa m_j^ i[l[d ijeh[i$ Dem B[ij[hÊi ^Wi i_n Z_\\[h[dj beYWj_edi" ed j^[ @[hi[o I^eh[ WdZ Bed] ?ibWdZ WdZ _d M[ijY^[ij[h WdZ CWd^WjjWd" Wi m[bb Wi W d[m edb_d[ i_j[ bWkdY^[Z bWij <[XhkWho$ J^[i[ ZWoi" j^[ Xki_d[ii j^Wj mWi ÇZed[ Xo j^[ ]kjÈ Xo B[ij[h" _i W ^_]^#j[Y^ medZ[hbWdZ$ ÇM[ ^Wl[ ZWjW ed [l[hoj^_d]$ M[ ^Wl[ W ioij[c _d fbWY[ j^Wj jhWYai [l[hoj^_d]ÆXo Yebeh" ijob[" i_p[" l[dZeh" Wi m[bb Wi m^WjÊi X[[d cWha[Z Zemd$È M_j^ j^Wj b[l[b e\ _d\ehcWj_ed Yekfb[Z m_j^ W YWb[dZWh Left: Barry Cohen with Sheri and Perry Schorr; Lester’s Zh_l_d] iWb[i WdZ fhecej_edi Y_hYb[Z founders Lillian and Lester WhekdZ ^eb_ZWo" h[iehj" YWcf" XWYa Kronfeld. je iY^eeb WdZ ceh[" j^[ Xko[hi adem m^Wj j^[oÊh[ beea_d] \eh WdZ [nWYjbo m^Wj ]eeZi Wh[ ^_jj_d] j^[_h cWha m_j^ j^[ B[ij[hÊi Ykijec[h$ ÇOek ^Wl[ je X[ W^[WZ e\ j^[ Ykhl[ m_j^ Xko_d] jh[dZi"È 9e^[d iWoi$ ÇEkh Xko[hi Wh[ W j[Wc e\ (& _d Ybej^_d]" i^e[i WdZ WYY[iieh_[i" \eh Wbb W][i$ J^[o Wh[ WbmWoi i[WhY^_d] \eh m^WjÊi d[m _d \Wi^_edÆm[ mWdj je X[ j^[ \_hij h[jW_b[h je ^Wl[ j^[c"È ^[
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!
PHOTOGRAPH BY MCCANDLISS&CAMPBELL
DAVID COLEMAN, INTERIM PRESIDENT AND TREASURER, K.I.D.S.
M_j^ ed[ _d \ekh Y^_bZh[d _d 7c[h_YW b_l_d] kdZ[h j^[ fel[hjo b_d[" :Wl_Z 9eb[cWd" _dj[h_c fh[i_Z[dj e\ A_Zi _d :_ijh[ii[Z I_jkWj_edi A$?$:$I$ ^Wi W ^k][ jWia X[\eh[ ^_c$ 7bj^ek]^ d[m je j^[ heb[" 9eb[cWd ZhWmi \hec d[Whbo (& o[Whi ed j^[ 8eWhZ e\ :_h[Yjehi e\ A$?$:$I$ WdZ \ekh Z[YWZ[i e\ [nf[h_[dY[ _d j^[ WffWh[b _dZkijho$ 9eb[cWd mWi \ehc[hbo j^[ 9;E e\ Y^_bZh[dim[Wh WffWh[b cWdk\WYjkh[h J_Yab[ C[ , m^_Y^ ^[ hWd \eh () o[Whi" Wi m[bb Wi l_Y[ fh[i_Z[dj e\ j^[ 9^_bZh[dÊi 7ffWh[b CWdk\WYjkh[hÊi 7iieY_Wj_ed$ Fh_eh je j^Wj ^[ \ekdZ[Z :C9 ;dj[hfh_i[i BB9" W YecfWdo j^Wj e\\[h[Z ekjiekhY[Z XWYa e\\_Y[ i[hl_Y[i" WdZ Wbie b[Z Xki_d[ii Z[l[befc[dj _dj[h[iji \eh E]_blo >[Wbj^mehbZ" W Z_l_i_ed e\ WZl[hj_i_d] ]_Wdj E]_blo WdZ CWj^[h$ >_i Xki_d[ii WYkc[d WdZ ^_ijeho m_j^ j^[ Y^Wh_jo Wh[ Z[\_d_j_l[ Wii[ji \eh j^[ eh]Wd_pWj_ed j^Wj ^Wi X[[d i[hl_d] kdZ[hfh_l_b[][Z Y^_bZh[d \eh el[h W gkWhj[h e\ W Y[djkho Xkj dej^_d] _i ceh[ [ii[dj_Wb je j^[ Y^Wh_joÊi ikYY[ii j^Wd
K.I.D.S. Interim President David Coleman.
j^[ [njhWehZ_dWho Zh_l[ WdZ fWii_ed e\ ^_i j[Wc e\ i_n" Yekfb[Z m_j^ j^[ Yedj_dk[Z ikffehj e\ j^[ Y^_bZh[dim[Wh _dZkijho$ A$?$:$I$ ^Wi Z_ijh_Xkj[Z d[Whbo W X_bb_ed ZebbWhi e\ XhWdZ d[m fheZkYj je ZWj[$ 9eb[cWd iWoi j^Wj A$?$:$I$ ^Wi ]hemd ZhWcWj_YWbbo i_dY[ ^[ \_hij ]ej _dlebl[Z$ >[ Wjjh_Xkj[i j^[ Y^Wh_joÊi bWij Z[YWZ[ e\ ikYY[ii je j^[ fhe\[ii_edWb ijW\\ Wi m[bb Wi W h[Y[dj m_Z[d_d] e\ j^[_h d[j" cel_d] \hec ieb[bo WffWh[b je jeoi" `kl[d_b[ fheZkYji" ^WhZ ]eeZi" Xeeai WdZ :L:i$ J^[ be]_ij_Yi h[gk_h[Z je cel[ j^[ lebkc[ e\ fheZkYj j^hek]^ j^[_h d[jmeha e\ j^ekiWdZi e\ beYWb eh]Wd_pWj_edi WdZ cWdk\WYjkh[hi _i de icWbb \[Wj" WdZ b_a[ \eh Wbb cWdk\WYjkh[hi" j^[ iaoheYa[j_d] fh_Y[ e\ e_bÆWdZ j^[h[Xo i^_ff_d]Æ_i e\ ]h[Wj YedY[hd$ ÇM^[d oek j^_da e\ ekh icWbb j[Wc ][jj_d] fheZkYj \hec W cWdk\WYjkh[h je Wd eh]Wd_pWj_ed _d j^[ _dd[h Y_jo" Wd ?dZ_Wd h[i[hlWj_ed" W ^ec[b[ii i^[bj[h" \eij[h YWh[" _jÊi _dYh[Z_Xb["È ^[ dej[i$ 8kj Z[if_j[ [iYWbWj_d] Yeiji" A$?$:$I$ ^Wi cW_djW_d[Z Wd el[h-
^[WZ Yeij e\ b[ii j^Wd ) f[hY[dj WdZ h[cW_di W \ekh#ijWh hWj[Z YecfWdo ed 9^Wh_jo DWl_]Wjeh$ ÇM[Êh[ WbmWoi jho_d] Z_\\[h[dj j^_d]i"È ^[ WZZi" dej_d] j^Wj j^[ [Yedec_Y Yb_cWj[ WdZ jh[dZi _d `kij#_d#j_c[ cWdk\WYjkh_d] \hec 7i_W WdZ Ykjj_d] je ehZ[h ^Wl[ _dYh[Wi[Z j^[ Y^Wbb[d][ je ][j WffWh[b ZedWj_edi$ M^[d j^[h[ _i b[ii ekj j^[h[ je ]_l[" j^[ ]Wc[ fbWd _i je _dif_h[ ceh[ f[efb[ je ]_l[" WdZ 9eb[cWd dej[i j^Wj j^[oÊl[ [dWXb[Z XheWZ[h ]_l_d] Xo Xebij[h_d] j^[ edb_d[ fh[i[dY[" cWa_d] ZedWj_d] [Wi_[h edb_d[ WdZ [nfWdZ_d] j^[_h ieY_Wb c[Z_W fbWj\ehci$ J^_i fWij o[Wh j^[oÊl[ Wbie WcWii[Z W YWZh[ e\ A$?$:$I$ ijkZ[dj WcXWiiWZehi j^Wj Wh[ ifh[WZ_d] j^[ mehZ WXekj j^[ eh]Wd_pWj_ed" ^[bf_d] je h[WY^ W d[m ][d[hWj_ed e\ fej[dj_Wb ikffehj[hi$ ÇF[efb[ ZedÊj h[Wb_p[ j^[ [nj[dj e\ j^[ ]eeZ m[Êh[ Ze_d]$ M[Êl[ h[WY^[Z d[Whbo -& c_bb_ed Y^_bZh[d i_dY[ m[ _dYehfehWj[Z _d '/.+$È ÇJ^[ ceij iWj_i\WYj_ed ? ][j \hec co meha Wj A$?$:$I$ _i m^[d m[ Z_ijh_Xkj[ j^[ fheZkYji"È
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Coleman says. Recently, he says he’s been thinking a lot about the relation of poverty to Y^_bZh[dÊi [ZkYWj_ed" j^_i o[Wh ^[ ijWj[i A$?$:$I$ ^Wi ZedWj[Z d[Whbo / c_bb_ed _d Xeeai $ >[ notes that the line is easily drawn from new apparel, to an increased feeling of belonging at school and friendships, to stability and success. Product donations are essential for the organization, but Coleman also points out the '&#je#ed[ ckbj_fb_[h [\\[Yj j^Wj jWa[i ^ebZ m_j^ YWi^ ZedWj_edi je j^[ Y^Wh_jo$ M^[d j^[o ][j ' ZedWj_ed" j^[o Wh[ WXb[ je ][j '& e\ fheZkYj je Y^_bZh[d _d d[[Z$ Ç8kj" e\ Yekhi[" _jÊi ed[ j^_d] je i[[ j^[ dkcX[hi"È 9eb[cWd Wjj[iji$ Ç?jÊi Wdej^[h je i[[ W Y^_bZ ic_b[$È
BUZZ DANNENFELSER, BUZZ DANNENFELSER ASSOCIATES
Having spent 37 years in the childrenswear busi# d[ii" 8kpp :Wdd[d\[bi[h ^Wi Zed[ Wd _cfh[ii_l[ `eX keeping under the radar. It’s surprising, given he built j^[ @eb[d[ Zh[ii Xki_d[ii \hec -&&"&&& je (/ c_b# b_ed ZebbWhi _d j^[ Ê/&i WdZ heZ[ j^[ Fea ced mWl[ into the new millennium, representing a licensed J#i^_hj b_d[ \[Wjkh_d] j^[ Y^WhWYj[h \hec m^_Y^ ^[ iebZ millions. Since then he has run a rep firm address# ing inventory needs for every childrenswear channel, Ç\hec cWii[i je YbWii[i$È >[ ijWhj[Z ^_i YWh[[h _d j^[ c_Z Ê-&i$ 7bj^ek]^ ^_i plan was to go to FIT, he missed enrollment and got W `eX Wj IWai <_\j^ 7l[dk[ Wj j^[ X[^[ij e\ ^_i dem# \Wj^[h#_d#bWm m^e kh][Z ^_c je Ze ie X[\eh[ feff_d] Buzz Dannenfelser the question. He started out part time at the depart# ment store, supporting their bustling Christmas business in the boys’ department then moved up to department manager and eventually Xko[h$ >_i YWh[[h mWi _d cej_ed" WdZ <?J \[bb Xo j^[ mWoi_Z[$ Ç? ]h[m kf _d j^[ YecfWdo"È iWoi :Wdd[d\[bi[h e\ IWai" m^e iWm j^[ XeoiÊ Ybej^_d] i[b[Yj_ed cel[ \hec d[Whbo [dj_h[bo Izod Lacoste to a host of children’s goods managed by eight Z_\\[h[dj Xko[hi$ 7\j[h i[l[hWb o[Whi Wj IWai" :Wdd[d\[bi[h was snapped up by his biggest supplier at the department store, Seibel and Stern, and headed up the Yves Saint Laurent b_Y[di[Z ]_hbiÊ Zh[ii Xki_d[ii$ 8o '/.. ^[ cWZ[ j^[ Z[Y_i_ed to go on his own and become an independent rep in the chil# dren’s industry. Starting with medium priced dress line Jolene, better dress line Genuine Rose as well as children’s apparel company F[WY^[i D 9h[Wc" :Wdd[d\[bi[h ]h[m j^[ Xki_d[ii kdj_b ^[ ^WZ i[l[d [cfbeo[[i" j^h[[ i^emheeci WdZ W iWb[i \ehY[ e\ '& f[efb[$ Ç7dZ j^[d"È :Wdd[d\[bi[h iWoi" Çj^[h[ mWi Fea ced$È A colleague gave him an opportunity to get in on repre# i[dj_d] ]eeZi kdZ[h j^[ cWij[h Fea ced b_Y[di[ _d '//.$ :Wdd[d\[bi[h ^eff[Z ed W fbWd[ je 9Wb_\ehd_W je i[Wb j^[ Z[Wb W\j[h X[_d] f[hikWZ[Z j^Wj _j mWi W ckij#Ze Xo ijkZ[dji Wj j^[ iY^eeb Wj m^_Y^ ^_i m_\[ meha[Z $ Ç7bb e\ co ej^[h Xki_d[ii[i \[bb Xo j^[ mWoi_Z["È :Wdd[d\[bi[h h[YWbbi$ Ç?j mWi W ]h[Wj j^h[[#o[Wh h_Z[$È Feij#Fea ced ^[ `kcf[Z XWYa _dje h[fh[i[dj_d] Wd WhhWo e\ Y^_bZh[dÊi WffWh[b b_d[i" WdZ now, with a variety of business experience under his belt, he decided to offer something ceh[$ Ç:e_d] m^Wj ? Ze _i W b_jjb[ Z_\\[h[dj j^Wd m^Wj W dehcWb h[f Ze[i"È ^[ iWoi$ Ç? ][j involved with the company and the product and figure out how to get it distributed—glob# ally.” Selling across the United States, as well as Australia, the Caribbean, Scotland, England WdZ 9WdWZW" :Wdd[d\[bi[h e\\[hi ^_i XhWdZ j^[ mehbZ e\ Z_ijh_Xkj_ed efj_edi$ Meha_d] m_j^ a smart phone full of contacts and with a host of professionals at trend forecasting firms, h[jW_b ijeh[i WdZ c[Z_W ekjb[ji" ^[ Yh[Wj[i j^[ ÇXkppÈ j^WjÊi d[[Z[Z je bWkdY^ XhWdZi WdZ YecfWd_[i _dje ikYY[ii$ ÇM_j^ cWdo ej^[h \_hci" W XhWdZ mekbZ ^Wl[ je YedjWYj W h[f _d [WY^ h[]_ed" \hec 7jbWdjW je :WbbWi je D[m Oeha je Bei 7d][b[i$ ? ^Wl[ W d[jmeha e\ _dZ[# f[dZ[dj iWb[i h[fi j^Wj meha m_j^ c[" Yedd[Yj[Z m_j^ [l[ho cW`eh Z[fWhjc[dj ijeh[ WhekdZ j^[ mehbZ"È iWoi :Wdd[d\[bi[h" m^e i^_fi d[Whbo '- c_bb_ed e\ fheZkYj \hec ^_i ))rd Street office. It’s perhaps his relaxed assurance that has helped him find the success he has nearly \ekh Z[YWZ[i _d j^[ Xki_d[ii$ ÇOek ]_l[ c[ W fheZkYj" ? YWd j[bb oek j^[ lWbk[" m^[h[ ? YWd i[bb it and if it is going to sell. This is what I’m good at.” •
“Doing what I do is a little different than what a normal rep does.” WHERE
MEETS TRADITION
FOLLOW US ON TWITTER LIKE US ON FACEBOOK WWW.ELEGANTBABY.COM 800.334.5123
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Contact Carol Meyerson carolm@sugarplumfashions.com 212.842.4122
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11/12/12 1:14 PM
WINNER’S CIRCLE
FROM COOL SHADES and 3-D footwear designs to ruffled swimwear and relaxed denim, we’re proud to announce the 2012 Earnie Award winners. The top brands, voted on by their peers, celebrated at the ENK Children’s Club as our fashion models worked the runway wearing their looks. By Angela Velasquez, Maria Bouselli and Lyndsay McGregor Photography by McCandliss and Campbell
COMPANY OF THE YEAR: STRIDE RITE CHILDREN’S GROUP For the past 92 years, moms have protected kids’ feet with Stride Rite, thanks to the brand’s well-fitting, quality shoes. No surprise then that the footwear favorite received this year’s nod for Company of the Year. As Sharon John, president of Stride Rite Children’s Group, puts it, “It proves and supports that changes made to drive the business across a number of facets successfully rejuvenated the Stride Rite brand and Stride Rite Children’s Group business.” Its portfolio of brands, available in more than 30 countries worldwide, has expanded beyond its own bread-and-butter line to include leather slip-on shoes and booties by Robeez; licensing deals with Disney Princess, Marvel, Sesame Street and Star Wars; and takedowns of Saucony, Sperry TopSider and Jessica Simpson. Jenn Kretchmar, senior vice president of product development, attributes the company’s success to its design team: “[It’s] solely focused on designing footwear that parents trust and kids love to wear.” What sets you apart from other brands in this category? The Stride Rite brand has a special place in the hearts of kids and moms
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across a number of generations; that heritage and the resulting equity are hard to replicate. That, along with our consistent delivery of quality products that fit properly and the fashion looks and licensed partnerships that both moms and kids love, create a combination of competitive advantages that we work hard to maintain. What can we expect from Stride Rite Children’s Group next year? Although we had some success this year, we have to be mindful and continue to be a leader in innovation and insight. There will be elements of this year that we will learn from and re-execute with excellence. We are also dedicated to both mixing up and optimizing our process and products. Was there one decision that contributed to your brand’s success? One of the challenges for a multifaceted business model like [ours] is the understanding of varying dynamics and recognizing that there usually isn’t a “silver bullet” solution to a challenge. Our goal was to re-look at almost every area of our model without losing the core essence of our brand promise. We embraced what was working and optimized process and product in areas where we found opportunity for improvement.
11/13/12 11:11 AM
BEST TWEEN COLLECTION: FLOWERS BY ZOE
BEST NEW COMPANY: BABIATORS Inspired by military aviators and the lack of kids’ sunglass options, Molly Fienning founded Babiators with her Marine husband, Ted Fienning, and her two best friends, Carolyn and Matthew Guard. Today, the durable, stylish glasses are distributed in more than 500 stores, including department stores Harrods and Bloomingdale’s, and in 21 different countries. Fienning says Babiators is on an “upward trajectory,” and they plan on expanding the brand in the near future. What do you think makes your brand stand out? We’re the only children’s
BEST FOOTWEAR: ROBEEZ Sandra Wilson founded Robeez in 1994. The soft-sole shoes quickly became a favorite of moms and children alike. Today, the company, which was acquired by Stride Rite Children’s Group, is still going strong. Stride Rite recently announced its multi-year contract with McCubbin, LLC, to license Robeez across the U.S. Kate Cox, director of product development at Stride Rite, and Susan Wojewoda, director of licensed brands at McCubbin, believe this partnership will allow the beloved footwear brand to grow with new and old customers.
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brand that we know of that guarantees against both loss and breakage. People can go on our website and say, “Little Tommy lost his sunglasses,” and we’ll send him another pair for free. Is there an opportunity that helped launch your brand? We were on the Ellen Show, on her Mother’s Day special, and every mother in the audience got a pair. Nick Cannon was on and showed a picture of his son wearing them, and Ellen was saying how fashionable they are and how they’re safe. It was very cool, and very surreal.
The enchanting finery that makes tweenage girls’ dreams come true are the same imaginative flourishes that distinguish Flowers by Zoe as a go-to brand for girls, parents and retailers. “We hear from our retailers that little girls ask for the brand specifically. They identify with it, especially as more girls get into fashion and pay closer attention to trends and colors,” says sales manager and designer Kim Spellman. “They have fun with it.” Taking cues from the discerning junior and women’s markets, Spellman along with owner Krisana Silverstein and sales and design partner Sarina Cotton welcome a bevy of fashion trends with open arms each season. “It’s the diversity of the brand that makes it interesting. We’re not just one note,” Spellman says of the line. For 2012, that meant shocks of color, sequins galore, dreamy chiffon and more printed woven bottoms, and dabbling in sportswear, dressy party frocks and knitwear—a category that the designer reports did exceptionally well this year. What does winning this award mean to the company? It is always nice to be recognized by peers who have seen you grow, develop and evolve. We’re flattered. What are the best-selling styles of 2012? People reacted to our bright neon group in our cruise collection and to a new chiffon fabrication, as well as some chiffon tops inspired by the junior market that look great with dressy skirts.
What makes Robeez stand out in the footwear category? Robeez product development continues to innovate and bring freshness to the brand. In 2012 we added additional 3D characters to inspire gift-givers and make moms smile. We also want to make sure we’re offering items that are baby focused and novel. In addition to durability, we focus on fit and make shoes that are easy to get on and stay on as part of our promise to mom. What was the most popular style of 2012? Our baby boy athletic, the Braedon in blue/ lime. Moms love the faux sneak-
er look and the wearable colorway that works with their little guy’s wardrobe. What can we expect to see from Robeez next year? The first Robeez collection under the [Stride Rite/McCubbin] agreement will be Spring ’13. The new collection pushes the look of Robeez with fresh, new silhouettes and unique details designed to give the brand a seasonally relevant aesthetic. However, the forthcoming line remains true to Robeez design hallmarks of “spirit and whimsy,” and is continuing to deliver quality materials with the easy on/off construction it’s known for.
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baby could need: classic looks in the Kissy Kissy line, bolder statements from Qt-Qt, Christening WffWh[b _d 8[iei WdZ embroidered and smocked garments from Kissy Kissy Premier. What was your most popular item this year? Our Animal Kingdom playsuit; jungle prints have been extremely popular in both spring and fall seasons, especially with the addition of complementary stripes and dots.
BEST ACCESSORY: HIGH INTENCITY For the second year in a row, NJ-based High IntenCity charmed buyers with the CHARM IT! line of detachable charm jewelry. Marketing Manager Jackie 8bWkl[bj iWoi j^[ b_d[ W_ci je j[bb W ijeho m_j^ [WY^ charm. “Moving parts, dimension, sparkle and little surprises give all our charms personality. For us, design is key, love is in the details, quality is a priority and safety is our commitment,” she explains. A creative design team keeps a pulse on tweens’ ever changing interests and items of affection, such as touch phones, glitter sneakers and rainbow roller skates, and finds inventive ways to translate them into charms. That sharp eye for newness has allowed the evergreen brand to evolve from classic themed charms into a full scope of collectables and gift items. “Partners are always thrilled with the phenomenal h[f[Wj Xki_d[ii j^[ b_d[ ][d[hWj[i"È 8bWkl[bj dej[i$ “When retailers get the product for the first time, they are always in awe of the incredible amount of retail lWbk[ YedjW_d[Z _d kdZ[h '( \[[j e\ Yekdj[h ifWY[$È What does winning this award mean to the company? We are so honored to win this category two years in a row. It is so meaningful to us because it confirms that both retailers and their customers love our incredible CHARM IT! brand as much as we do. As a ')#o[Wh#ebZ XhWdZ" m[ jWa[ ]h[Wj fh_Z[ _d j^[ j_jb[ WdZ the support from our retailers. What can we expect to see in 2013? We are excited je bWkdY^ Wdej^[h 9>7HC ?J :[i_]d#7#9^Whc Yedtest that will run nationwide. We are looking forward to continuing to connect with our end consumers on social media through creative marketing efforts. We will, as always, continue to take charms to yet another level.
BEST INFANTS’ COLLECTION: KISSY KISSY Kissy Kissy by Tatiana and Company may be a brand of firsts (it was the first-ever American comfWdo je _djheZkY[ W '&& percent Peruvian pima cotton line to the U.S. kids market) but it’s no stranger to the Earnies, taking home its fourth nod this year. For found-
er and owner Roxana Castilo, it confirms her brand’s age-appropriate aesthetic is keeping her clients happy, and the brand successful. “Without our buyers we wouldn’t be who we are. They always come first. We’re always attentive to their needs and try to work with them as closely as we possibly can,” she says. The broad collection serves up everything a
BEST COMPANY FOR GOOD: PEDIPED Since Pediped’s beginnings, owner and founder Angela Edgeworth has always found it important to give XWYa$ <ekdZ[Z _d (&'&" F[Z_f[ZÊi non-profit organization, the Pediped Foundation, gives to charities that make an immediate difference in children’s lives, such as Make-A-Wish, Operation Shower and Nevada’s Children’s Cancer Center. The Pediped Foundation has donated more than '$+ c_bb_ed je W_Z Y^_bZh[d WhekdZ j^[ world through such promotions as Purchases with Purpose, in which +& f[hY[dj e\ h[l[dk[ _i ZedWj[Z$
What specifically resonated with buyers? Our addition of machineembroidered collections and new styles in whimsical colorful prints, while keeping in mind the economic situation, offering only those styles that were within a comfortable price level for all. What was one highlight from this past year? My personal highlight is always the donations we make, to orphanages and different charities, of our samples and leftover clothing and fabric. It’s extremely rewarding.
What do you think makes Pediped Foundation a stand out in this category? We look at every request that comes across our desk very carefully, and there are not a ton of people that we turn away, especially if they need product for a fundraiser or for women who are lower-income and need some assistance. How do you choose the organizations that you partner with? It’s important for us whenever we give to impact the people immediately. We really want to make sure whatever we give, for instance shoes, end up on the kids’ feet right away.
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BEST LICENSED APPAREL: HELLO KITTY I_dY[ ^[h ÇX_hj^È _d '/-*" IWdh_eÊi >[bbe A_jjo ^Wi Z[b_]^j[Z Yedikc[hi \hec jeZZb[hi je WZkbji" Yedj_dk_d] ed j^_i fWj^ jeZWo m_j^ ceh[ j^Wd + X_bb_ed _d WddkWb h[jW_b iWb[i mehbZm_Z[$ ÇJ^_i fWij o[Wh mWi _dYh[Z_Xb["È iWoi @Wd[j >ik" fh[i_Z[dj WdZ 9EE e\ IWdh_e" ?dY$ ÇJ^[h[ m[h[ ie cWdo ]h[Wj Yebb[Y# j_edi WdZ [WY^ mWi ie Z_\\[h[dj" \hec j^[ oekd][h ]_hb WdZ jm[[d b_d[i je j^[ `kd_eh WZkbj b_d[$È M_j^ WffWh[b hWd]_d] \hec b[]]_d]i WdZ \Wi^_ed jefi je Zh[ii# [i" >ik X[b_[l[i j^[ feii_X_b_j_[i Wh[ [dZb[ii \eh j^_i Ç[l[h]h[[d fhef[hjo$È Where do you find inspiration for the Hello Kitty brand? ;l[hom^[h[$ 8[YWki[ ekh \Wd XWi[ _i gk_j[ m_Z[ _jÊi dej WXekj ed[ fWhj_YkbWh jof[ e\ _dif_# hWj_edÆ_j Yec[i \hec Wdoj^_d] oek YWd j^_da e\$ M[ h[Wbbo \eYki ed h[b[lWdYo1 m[ [lebl[ YedijWdjbo$ What do you think specifically resonated with buyers this past year? ? j^_da j^[ h[Ye]d_j_ed j^Wj i_dY[ >[bbe A_jjo _i W b_\[ijob[ b_d[" _j _idÊj h[Wbbo WXekj ed[ _j[c" Yebb[Yj_ed eh ijWj[c[dj$ I^[ _i WXb[ je ]e _dje Wbb Z_\\[h[dj fWhji e\ fef Ykbjkh[$ F[efb[ [cXhWY[ ^[h Z_l[hi_jo WdZ m[Êh[ WXb[ je Ze ikY^ W m_Z[ hWd][ e\ [n[Ykj_edi eh beeai$
BEST BOYS’ COLLECTION: CHARLIE ROCKET :[i_]d[Z WdZ cWZ[ _d Bei 7d][b[i" 97" 9^Whb_[ HeYa[j ^Wi X[[d ekj\_jj_d] Xeoi _d _ji Ie9Wb#_dif_h[Z Z[i_]di i_dY[ '//+" WdZ emd[h 7ddW B_dZijehc _i ^Wffo je h[fehj j^Wj Xki_# d[ii _i Xeec_d]$ Ç7bb j^[ ^WhZ meha j^Wj m[ fkj _d je WbmWoi beea \h[i^ WdZ d[m [WY^ i[Wied _i ij_bb ][jj_d] j^[ iWc[ Wjj[dj_ed"È i^[ iWoi" WZZ_d] j^Wj ]hWf^_Y ^eeZ_[i WdZ f_]c[dj Zo[Z i^ehji m[h[ ^ej fheZkYji j^_i o[Wh" WdZ j^Wdai je j^[ _dYh[Wi_d] Z[cWdZ \eh fhej[Yj_l[ im_cm[Wh" hWi^ ]kWhZi WdZ XeWhZ i^ehji Wh[ Wbie i[bb_d] m[bb$ ÇM[Êl[ i[[d j^Wj Xki_d[ii _dYh[Wi[ hWf_Zbo _d j^[ bWij \ekh o[Whi"È i^[ h[l[Wbi$
Any major business changes this year? ?d j[hci e\ ekh ]_hb WdZ jm[[d Ykijec[h" m[Êl[ jWa[d W ckY^ ceh[ Wif_hWj_edWb WdZ Yh[Wj_l[ Z_h[Yj_ed _d WffWh[b$
What do you think resonated with buyers this year? M[ `kij bWkdY^[Z ekh Wj^b[j_Y b_d[ j^Wj _i Ze_d] h[Wbbo m[bb" WdZ m[ Wbie bWkdY^[Z ekh Xeej Yebb[Yj_ed$ M[Êh[ WbmWoi Xkio Wj meha je ]_l[ ekh Ykijec[hi m^Wj j^[o d[[Z$ ?jÊi X[[d W jek]^ o[Wh \eh iec[ e\ ekh h[jW_b[hi Zk[ je j^[ [Yedeco WdZ m[Êh[ ^ef_d] _j ][ji X[jj[h$ M[Êh[ WXekj ]_l_d] j^[c lWbk[ \eh j^[_h ced[o WdZ iec[# j^_d] j^Wj j^[ fWh[dji Wh[ ]e_d] je mWdj je Xko$ M[ Yedj_dk[ je ]hem ekh Yebb[Yj_ed WdZ ijWo jhk[ je ekh lWbk[iÆYec\ehj" gkWb_jo WdZ ijob[$
What sets you apart from other brands in this category? Ed[ e\ j^[ cW_d h[W# iedi" WfWhj \hec j^[ \WYj j^Wj m[Êh[ cWZ[ _d 9Wb_\ehd_W" _i j^Wj 9^Whb_[ HeYa[j _i Yed# i_ij[dj WdZ d[l[h \W_bi _ji Ykijec[hi$ M[Êl[ d[l[h h[Wbbo imWo[Z \hec m^Wj m[ X[b_[l[ _d$ What was one highlight from the past year? 8ki_d[ii ^Wi _dYh[Wi[Z$ 8ko[hi Wh[ h[Wbbo h[ifedZ_d] je j^[ d[[Zi e\ j^[_h Yki# jec[hi$ Where do you find inspiration for your collections each season? M[ ^Wl[ W bej e\ \kd" WdZ b_l_d] _d 9Wb_\ehd_W WdZ WbmWoi X[_d] ekj ed j^[ ijh[[j Z[\_d_j[bo ^[bfi ki W bej$ M[Êl[ dej_Y[Z f[efb[ Wh[ [nf[h_c[dj_d] W b_jjb[ X_j ceh[" b_a[ c_n_d] fbW_Zi m_j^ ijh_f[i$ (&'( DEL;C8;H%:;9;C8;H ;7HDI>7MI$9EC 27
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BEST EUROPEAN BRAND: PETIT BATEAU Famous for its baby clothes and signajkh[ CWh_d_ h[ ijh_f[i" F[j_j 8Wj[WkÊi simple approach to style makes this boutique brand a one-stop-shop for French staples with a SoCal flair. And j^_i o[Wh j^[ Wbceij#'(&#o[Wh#ebZ Ykbj \Wleh_j[ `e_d[Z j^[ @WcWh_ ?djÊb BjZ family of European childrenswear brands. “One of the major differences X[jm[[d F[j_j 8Wj[Wk WdZ ej^[hi _i _ji international brand recognition,” says @Wh[Z B[l_d[" l_Y[ fh[i_Z[dj e\ j^[ NY-based showroom, noting that the line is stocked in all major luxury department stores and boutiques worldwide. Offering a complete baby collection, including layettes, clothing, blankets, booties and accessories, the fine quality of its cotton makes it an obvious choice for newborns, and chilZh[d WdZ fh[ffo j[[di YWdÊj ][j [dek]^ of its super-soft (and eco-friendly) tees. What specifically resonates with buyers? The price for value ratio is one of the strengths of the brand. Customers are
BEST HOSIERY: BABYLEGS <eh 8WXoB[]i" W Z_l_i_ed e\ 8WXo Kd_j[Z" W i[]c[dj e\ Kd_j[Z B[]m[Wh 9e$" dej^_d] _i ekj e\ WhcÊi eh b[]Êi h[WY^$ ?d (&'( j^[ YecfWdo continued to explore the many functions of Whc WdZ b[] mWhc[hi m_j^ 8WXo De 8k]" W b_d[ of bright, critter-themed warmers that repel insects with all natural Insect Shield treatc[dj$ J^[ d[m b_d[ hekdZi ekj j^[ YecfWdoÊi “summer survival kit” comprised of classic mWhc[hi \eh Y^_bbo W_h YedZ_j_ed[hi WdZ KF< +&! fhej[Yj[Z c[i^ 8WXo 9eeb ijob[i \eh ZWoi in the sun—and it is an example of “fashion meets function” to the max. 8hWdZ beoWb_ijiÆcWdo m_j^ 8WXoB[]i collections in the double digits—are expecting something more than just an ordinary leg mWhc[h" dej[i H_jW Feb_Zeh_ EÊ8h_[d" l_Y[ fh[i_Z[dj e\ b_Y[di_d] WdZ cWha[j_d] Wj Kd_j[Z B[]m[Wh$ >Wl_d] Yedgk[h[Z d[mXehd i_p[i (and as a result experienced its greatest success in market share) and worked to keep fh_Y[ fe_dji Wj W ij[WZo '( \eh j^h[[ o[Whi" Feb_Zeh_ EÊ8h_[d iWoi" ÇM[ mWdj je X[ ceh[ than just a pretty piece of legwear to dress up an outfit. Our retailers recognize the quality WdZ kj_b_jo e\ 8WXoB[]i WdZ j^Wj cWa[i ki \[[b
getting top-quality items with a famous brand name for a reasonable price. Our goal is not to be the least expensive brand, or the most; we just want to give good value to the final customer. What can we expect from you next year? <eh (&')" dem j^Wj @WcWh_ m_bb X[ handling the complete distribution of the brand, one of our main focuses will be to further develop the re-orderable items. We have a large selection of yearround products that are always available for re-order. To develop this segment of the business, we are working closely with the company in France to improve the logistic process to be able to deliver quickly and completely. What was one highlight from this past year? While we have always been l[ho ijhed] _d i_p[i d[mXehd je ), months, we have seen wonderful growth _d ekh ( je '( i[]c[dj$ J^_i YWj[]eho" \eh us, is becoming more fashionable and as the final customers are growing up, the parents still want to dress their kids in F[j_j 8Wj[Wk Wi j^[o Wffh[Y_Wj[ j^[ ijob[" design and quality.
b_a[ m[Êh[ Z_\\[h[dj \hec ekh Yecf[j_jehi$È From a fashion point-of-view, a recently launched Signature collection designed with fWjj[hdi kd_gk[ je 8WXoB[]i ^Wi a[fj j^[ cec[djkc ]e_d]" jee$ 7i Feb_Zeh_ EÊ8h_[d [nfbW_di _j0 ÇJ^WjÊi m^Wj Xki_d[ii _i WXekj" offering something new and exciting season after season.” What are the best-selling styles of 2012? For girls, anything with a triple ruffle cuff and specialty treatments like lettuce edging did exceptionally well. Our animal prints were on trend and did very well, too. What kind of feedback do you hear from retailers? We have retailers tell us that they have the greatest success when they can talk to new moms about the product because 8WXoB[]i h[gk_h[i W Z_Wbe]k[$ J^[h[ Wh[ ie many uses besides being an alternative to tights, and when retailers can take time to talk to customers, they tend to sell more. What can we expect to see in 2013? We already have a few new products in develefc[dj j^Wj m_bb X[ h[b[Wi[Z _d (&') WdZ Earnshaw’s will be the first to hear about them.
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blankets and accessories. But as Moreno points out, Little G makes a sweet statement on its own, too. She says, “We chose the luxe dot because our logo is spotted, and because of its luxurious soft hand. What we didn’t realize at the time was that it would really stand out in a sea of solid plush toys, and that decision added to the character and desirability of the toy.” The little doll is exceeding expectations. “We are very fortunate that Little Giraffe is so in demand. We focus everyday on living up to those expectations.”
“IT” ITEM OF THE YEAR: LITTLE G Only in the children’s market could an 11-inch cuddly giraffe with spots cause a stir but that’s what makes this segment of consumers magical. This year Little G, the latest plush toy from Little Giraffe (and a bite size version of its larger friend Big G) captured the adoration of gift-givers and tots with its friendly face and super-soft material. “Our goal was to turn our iconic logo into a plush toy. It was many times requested over the years, and long awaited by our retailers,” Trish Moreno, CEO of Little Giraffe explains. A plush doll was a natural addition to Little Giraffe known for its signature softness, and it merchandises seamlessly with the company’s luxe and chenille
What does winning this award mean to the company? Little G was such a labor of love and has made so many babies happy and provided so much comfort. This win will help the magic reach more babies and kids and spread the love further. Why do you think Little G is a hit with retailers and consumers? Rhonda from Riginals in Los Angeles was the first retailer that saw it in our office. She exclaimed, “Whoever did this is genius!” We all laughed, but we knew that was a good sign. It seems to be love at first sight for everyone. Babies just instantly bond with Little G and they find great comfort in the toy. What can we expect to see in 2013? More friends of Little G, lots of new blanket variations and an expanded apparel line that is already blowing out on pre-order.
BEST SHOWROOM: NANCY MARKERT/AMY HOFFMAN
BEST GIRLS’ COLLECTION: TEA COLLECTION Tea Collection began its life as three pima cotton baby sweaters in 2002, and has since grown into a full collection of clothing for children ages newborn to 12 carried in more than 300 high-end boutiques, as well as at Nordstrom, Saks Fifth Avenue and Bloomingdale’s. Each season the San Francisco, CA-based brand travels to a different international destination and designs a collection of classic and unique styles for boys and girls inspired by that region. This year, the brand celebrated its 10th anniversary with a capsule collection featuring some of its favorite globally inspired pieces from past seasons. Online Marketing Associate Michelle DuQuette chalks the brand’s success up to a variety of factors, including its goodwill (all proceeds from the sale of the label’s Little Citizens line goes to the Global Fund for Children, a non-profit dedicated to advancing the dignity of children and youth around the world) and attention to detail. “Whether it’s a braided halter top, or a pop color button, Tea is all about the details and making sure we find little ways to make our colors pop,” DuQuette notes. What does winning this category mean to you? The fact that it’s an industry recognition
Twin sisters Nancy Markert and Amy Hoffman have been representing some of the best brands in the business for more than 20 years. Some of their current brands include BabyLegs, TicTacToe and Sofi. Markert says they plan on adding more brands for the 7- to 14-year-old range in the next year.
How important is the brand and showroom relationship? We always give our input and always tell the manufacturers the way it is, whether they like it or not. We’re honest and upfront. And the ones that listen are usually the ones that do well. It’s a partnership. In one of my companies we even pick out, design and color appliqués that go on the clothing. We’re very enthusiastic and are both very hard workers. It’s our passion.
Could you pinpoint a moment that defines your showroom’s success? When Bloch told me that we had the fastest growing territory in the world. I increased the business [more than] 1,000 percent over the year before, and Amy increased business by 865 percent.
What do you think specifically resonated with buyers in your showroom this year? Our brands put a smile on your face. They’re fun—they’re what little kids want to wear. Our brands are focused on fun, comfort, price, quality and style.
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is exciting. Our girls’ clothes are something that we really pride ourselves on. It’s a reflection of what our customers think. What specifically resonated with buyers? A classic wrap dress—that’s one of our iconic silhouettes. What can we expect from you next year? Even more exciting patterns and prints. We went to South Africa where we found a lot of indigos and savannah prints, and we were really inspired by surfing in Cape Town.
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skinny denim leggin
BEST DENIM: LEVI’S
BEST GIFTS: MUD PIE CkZ F_[" W b[WZ[h _d j^[ ]_\j _dZkijho i_dY[ '/./" _i ^edeh[Z m_j^ j^[ WmWhZ \eh 8[ij =_\ji$ 9;E WdZ <ekdZ[h CWhY_W C_bb[hÊi h[WYj_edÆ ÇMem È <hec Y[hWc_Yi je WffWh[b WdZ XbWda[ji" CkZ F_[ _i ed[ e\ j^[ jef Y^e_Y[i \eh ]_\j ]_l[hi everywhere specializing in special occasions and baby and women’s accessories. Miller names “texting gloves” for both adults and children as the company’s most popular item from j^_i fWij o[Wh WdZ dej[i j^Wj CkZ F_[ beeai je \khj^[h [nfWdZ _dje jeZZb[h i_p[i (J je +J Wi well as in its offerings of gift sets. What does winning the Best Gift category mean to you? It all starts with the product at CkZ F_[" ie je X[ h[Ye]d_p[Z Xo j^[ h[jW_b Yecmunity in this category is great affirmation of what we do. Our attention is on the details—we create gifts that we would want to give and receive. What do you think sets you apart from other brands? Teamwork drives our culture and we are all pulling together to get the right product to our customers at the right price. Our fhefh_[jWho Z[i_]di Wh[ Yh[Wj[Z Xo CkZ F_[Êi _d# house design staff. We focus on innovative styling, unique finishes and affordable price points. What do you think specifically resonated with buyers this year? Our expansion in toddler sizes has been very well received. We’re also filling a niche for better product at a Qbem[hS fh_Y[Æb_a[ 8[h]Zeh\Êi ed W XkZ][j$
As always, with a legacy that spans cowboys to rock stars, Levi’s had a deep and enviable archive to cull inspiraj_ed \hec _d (&'(" Xkj Wi Jennifer Aramburu, Levi’s ;LF WdZ XhWdZ cWdW][h for Haddad, which holds the license for the brand, explains, “We have the quintessential jean. We spend a tremendous amount of time trying to do it right each year and not get too distracted.” That rock-steady approach to design and drive to make the brand’s transition from menswear and womenswear into kids as seamless as possible is recognized by parents seeking durable, youthful but classic styles. The company experienced a notable growth spurt in (&'(" jee$ <eh j^[ \_hij j_c[ Haddad acquired the license \eh j^[ i_p[ . je (& YWj[]eho$ It was the last children’s category the manufacturer needed to round out their denim catalog. “And it is the one that drives the biggest part of the children’s business,” Aramburu notes. The company, in particular, homed in on
cuts and washes that reflect what is going on in the junior and adult markets. “Styles are consistent throughout the size ranges, helping establish b_jjb[ Xhej^[h%X_] Xhej^[h WdZ b_jjb[ i_ij[h%X_] i_ij[h beeai"È she describes. A family mindset is nothing new to the company. As Aramburu explains, “The whole team, from sales to design really strive to bring Levi’s to life and I think it shows in the end result.” What does winning this award mean to the company? It means a ton. I think we’re very proud of the progress we made and we’re proud to be representing a brand like Levi’s. It’s very exciting. We take it seriously and we’re passionate about the work. What makes Levi’s unlike other denim brands? We really make sure that we never lose the heritage and backbone of the brand’s Wkj^[dj_Y_jo$ :[d_c YWd ]e many different directions but we try to stay grounded to our roots and that is what sets us apart.
BEST OUTERWEAR COLLECTION: MACK & CO. M^[d Wd e\\X[Wj Y^WhWYj[h ikY^ Wi F_ff_ Longstocking is your design muse, her goodnatured hijinks and love for adventure translates to one-of-a-kind, feminine coats for girls which co-founder and designer Gerri Mack notes, “must not get in the way of climbing trees.” Mack, who took over the company with F[ddo 9h_l[bb_ _d (&&+" dWc[i j^[ b_d[Êi ie\jness, “twirlability” and quirky qualities like a Kennedy era-inspired batwing sleeved coat— in an unexpected vibrant shade of preppy Kelly green—reasons that help made Mack & 9e$ j^_i o[WhÊi 8[ij Ekj[hm[Wh 9ebb[Yj_ed$ “We want our coats to withstand car seats and [cereal],” she adds. A hardworking Oakland, CA-based team makes the impossible happen each season by playing with fabric and creating original patterns. The designer recalls one retailer who stopped by the booth at ENK Children’s Club last March with Mack & Co.’s
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BEST DRESSWEAR AND BEST SWIMWEAR: ISOBELLA & CHLOE Known for its coordinating sister dresses and special occasion wear, Isobella & Chloe grabbed not one, but two Earnies for 2012, one of which lauds its newly launched im_cm[Wh b_d[$ ÇM[ Z_ZdÊj mWdj to skimp on style for the sake of function and the collection we presented was versatile enough for ikcc[h XWXo bekd][hi WdZ ]_hbiÊ playful romps on the beach,” says Emily Fong, owner of Isobella & Chloe, adding that the line offers Ç`kij j^[ h_]^j Zei[ e\ im[[jd[ii$È From lace and girly ruffles and bows to bold appliqué details, Fong has Z[l[bef[Z W Xb[dZ j^WjÊi a[fj ^[h XhWdZ Wj j^[ jef e\ j^[ ]_hbiÊ Zh[iiwear market, and she hopes to see j^_i ikYY[ii [nj[dZ je im_cm[Wh$ ÇEkh Xko[hi h[Wbbo ]e e\\ j^[_h \_hij impression and gut instinct of what will sell well in their stores,” i^[ iWoi$ ÇEkh b_d[ Ze[i m[bb m_j^ special orders and reorders and j^WjÊi _cfehjWdj X[YWki[ _j h[\b[Yji how well our buyers are doing with the merchandise that they initially ehZ[h[Z$È 9eYe 9^Wd[b#[igk[ YeWj ijeh[Z X[d[Wj^ ^[h ijhebb[h$ Ç?j ^WZ X[[d XWbb[Z kf WdZ mWi^[Z W jed e\ j_c[i Xkj _j ij_bb beea[Z f[h\[Yj"È i^[ Z[iYh_X[i$ ?jÊi j^Wj kd_gk[ combination of whimsy and function that Mack X[b_[l[i Wff[Wbi je h[jW_b[hi$ ÇJ^[ YeWji Wh[ XW_j \eh ijeh[iÆ\kd WdZ _cW]_dWj_l[ÆXkj WXel[ Wbb j^[oÊh[ [Wio je YWh[ \eh$ J^[o Wh[ [\\ehjb[ii$È What does winning this award mean to the company? ?jÊi W j[hh_\_Y lWb_ZWj_ed e\ ^WhZ meha" j[dWY_jo and above all, the creativity that comes out of this cat[]eho$ M[ b_l[ \eh YeWji$ What are the best-selling styles of 2012? Our d[mbo _djheZkY[Z c_Yhe\_X[h YeWj Z_Z ]h[Wj$ ?jÊi ie\j and practical and has tons of ruffles built into it down j^[ \hedj WdZ WhekdZ j^[ YebbWh$ J^Wj mWi W ijob[ j^Wj was born out of playing with shapes with the pattern cWa[h WdZ cWa_d] _j meha$ What can we expect to see in 2013? 7 l_djW][ inspired line called Magpie, with heavier fabrications b_a[ meeb WdZ \Wkn \kh$
What does winning these categories mean to you? M[Êh[ ie ]hWj[\kb j^Wj m[Êl[ ]hemd ij[WZ_bo Zkh_d] challenging times, but to have our customers rally around the Isobella & Chloe brand really makes this experience so much more personal WdZ fe_]dWdj$ M[Êl[ ]hemd je][j^er, and it makes us all the more excited to embark on new developments so that our buyers can bring a fresh spin on classy merchandise _dje j^[_h ijeh[i$ What sets you apart from other brands in this category? M[ ijWhjed with special occasion and have consciously grown into knitwear, swimwear, hair accessories and out[hm[Wh$ M[ Wh[ b[Whd_d] \hec ekh [nf[h_[dY[i WdZ m[ ZedÊj fbWd ed slowing down anytime soon because
j^[h[Êi `kij ie ckY^ ceh[ j^Wj m[ mWdj je e\\[h je ekh Xko[hi$ What can we expect from you next year? M[Êh[ ]e_d] je jho je Xk_bZ ekh hair accessory and outerwear divii_edi$ M[ Z_ff[Z ekh je[i _dje j^[i[ cWha[ji _d j^[ fWij" Xkj m[Êh[ h[Wbbo going to forge ahead with designing a ceh[ [Yb[Yj_Y WhhWo e\ ijob[i$
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ELECTROPOP COLORS AND AN EDGY COOL STYLE HIT THE STREET FOR SPRING '13. From left: Supertrash blazer, tee by Paul Smith, Sammi & David shorts, socks by Happy Socks, Bensimon sneakers, CHARM IT! by High IntenCity necklace, Rock This bracelet, Hello Shiso hair clip; Supertrash blazer, T-shirt by Riley worn over Desigual dress, jewelry by Rock This, Hello Shiso hair clip, socks by Happy Socks, Chooze sneakers. 33
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Paul Smith cardigan, Ode skirt, shoes by Chooze, TicTacToe socks, CHARM IT! by High IntenCity necklace, bracelets by Rock This. Opposite page, from left: Wovenplay bodysuit, Butterflies and Zebras green bandeau, leggings by Luna Leggings, Tannhauser clogs, bracelet by Rock This, stylist's own crown; Ta-eam Collection peplum sweatshirt, Rain 4 Life tee, Wovenplay skirt, leggings by TicTacToe, Feiyue sneakers, Rolf Bleu Zippitz bracelets, neon shoelace by J. Crew worn as headband, socks by Happy Socks; Rain 4 Life T-shirt worn over Catimini dress, Supertrash harem pants, socks by TicTacToe, Chooze shoes, CHARM IT! by High IntenCity bracelet; Hello Shiso hair clips.
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Nicole Miller neon striped dress, Puma sports jacket, socks by Happy Socks, Feiyue sneakers, Hello Shiso hair clip, bracelet by Rock This, CHARM IT! by High IntenCity necklace.
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Baby Phat wind breaker, Puma dress worn over Butterflies and Zebra orange tank, socks by Happy Socks, Rock This bracelets, charm bracelets by CHARM IT! by High IntenCity, shoes by Luv, Hello Shiso hair clip; Puma T-shirt worn over Puma tennis dress, socks by Happy Socks, Feiyue sneakers, Rock This bracelets, charm bracelets by CHARM IT! by High IntenCity, stylists' own headband. Opposite page, from left: Bonnie Young graffiti tank worn over T2Love T-shirt, Riley tie-dye shorts, Rock This and CHARM IT! by High IntenCity bracelets.
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Style Director: Michel Onofrio Hair and Makeup: Yuko Mizuno @Rona Represents Photographed on location at Hallock Orchard. 39
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Joah Love tank worn over Sky Imagination floral dress, Tannhauser clog, TicTacToe socks, CHARM IT! by High IntenCity bracelets, Hello Shiso hair clip. Opposite page, from left: Rain 4 Life zebra tee, Flutter by Huggalugs tutu, Kicky Pants leggings, socks by Happy Socks, Feiyue sneakers, headband by Deux Par Deux, CHARM IT! by High IntenCity necklace, Rock This bracelet; T2Love striped sweatshirt and orange shorts, Hawke and Co. wind breaker, sneakers by Bensimon, socks by Happy Socks, Rolf Bleu Zippitz necklace, CHARM IT! by High IntenCity necklace and bracelet, Hello Shiso hair clip; Supertrash sweater, belted jean shorts and bag, Feiyue sneakers, socks by Happy Socks, Hello Shiso hair clip, Rolf Bleu Zippitz bracelets, Rolf Bleu rhinestone bracelets. 40
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T2Love sweatshirt worn over Twirly Girl polka dot dress, socks by Happy Socks, Hello Shiso hair clip, Tannhauser necklace, watch and bracelet by Rolf Bleu, sneakers by Feiyue. Opposite page: Joah Love striped tee, Limeapple jacket and shorts, Deux Par Deux headband, Rolf Bleu Zippitz necklace. Style director: Michel Onofrio Hair and make-up: Yuko Mizuno @Rona Represents Manicurist: Hiromi Kameyama using Priti NYC @Rona Represents.
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ENK CHILDREN’S CLUB, PIER 92, NYC, JANUARY 13-15 IjWhj[Z _d @WdkWho (&&& m_j^ edbo (& Yebb[Yj_edi" j^[ ;DA 9^_bZh[dÊi 9bkX i^em ^Wi ]hemd je i^emYWi[ Wffhen_cWj[bo ,&& Yebb[Yj_edi \eh _d\Wdj je '( o[Whi ebZ" m^_Y^ _dYbkZ[ WffWh[b" WYY[iieh_[i WdZ \eejm[Wh$ <eh j^[ m_dj[h [Z_j_ed" ;DA [nf[Yji (-+ [n^_X_jehi" _dYbkZ_d] - 7$C$ ;d\Wdj" C[b_iiW WdZ :ek] WdZ PkjWde$ Ç;n^_X_j_d] Wj 9^_bZh[dÊi 9bkX _i Wd effehjkd_jo je X[ i[[d Xo j^[ ]beXWb c[Z_kc je X[jj[h if[Y_Wbjo ijeh[i WdZ Xekj_gk[i Wi m[bb Wi j^[ X[jj[h Z[fWhjc[dj ijeh["È iWoi @[ii[ Ic_b[o" ^[WZ e\ ;DA ?dj[hdWj_edWb fh[ii h[bWj_edi$ Ic_b[o dej[i j^Wj j^[ i^em _i YedijWdjbo [lebl_d] m_j^ d[m XhWdZi" WdZ j^Wj ;DA 9^_bZh[dÊi 9bkX fkji W \eYki ed eh]Wd_Y WdZ [Ye#\h_[dZbo bWX[bi ikY^ Wi J^WjÊi Dej <W_h BedZed WdZ 8bk Fedo L_djW][$ >[ X[b_[l[i j^[ cW_d h[Wied Wjj[dZ[[i h[jkhd [WY^ o[Wh _i j^[ WX_b_jo je Yedd[Yj m_j^ [WY^ ej^[h$ Ç9^_bZh[dÊi 9bkX Xh_d]i j^[ i[bb[hi WdZ Xko[hi je][j^[hÆm[ e\\[h h[jW_b[hi j^[ effehjkd_jo je [\\[Yj_l[bo WdZ [\\_Y_[djbo i^ef d[m WdZ [c[h]_d] b_d[i Wi m[bb Wi [ijWXb_i^[Z Yebb[Yj_edi"È ^[ iWoi$ J^ek]^ \ekdZ[h WdZ Y^W_hcWd e\ ;DA ?dj[hdWj_edWb ;boi[ Ahebb ij[ff[Z Zemd j^_i o[Wh" Ic_b[o Wiikh[i j^Wj j^[ i^em m_bb ]e ed m_j^ j^[ iWc[ _dj[]h_jo WdZ eh]Wd_pWj_ed Wi _d j^[ fWij$ Ç:kh_d] ;boi[Êi ceh[ j^Wd )& o[Whi e\ b[WZ[hi^_f" i^[ Z[l[bef[Z Wd [nf[h_[dY[Z j[Wc j^Wj m_bb YWhho ed ENK Children’s Club j^[ i_]dWjkh[ ijWdZWhZi e\ Wd ;DA i^em"È ^[ iWoi" m^_Y^ _i je fh[i[dj j^[ X[ij WdZ ceij _ddelWj_l[ XhWdZi _d Y^_bZh[dim[Wh$ NEW YORK INTERNATIONAL GIFT FAIR, JAVITS CENTER, PIERS 92 AND 94, NYC, JANUARY 26-30 :h_l[d Xo Z[i_]d WdZ \Wi^_ed#\ehmWhZ YecfWd_[i" D[m Oeha ?dj[hdWj_edWb =_\j <W_h DO?=<
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New York International Gift Fair
YWj[]eh_p[i Wffhen_cWj[bo (".&& [n^_X_jehi _dje '& fheZkYj Z_l_i_edi je cWa[ j^[ Xko_d] fheY[ii [Wio WdZ [\\_Y_[dj$ :_l_i_edi _dYbkZ[ 7hj_iWd H[iekhY[" >WdZcWZ[ :[i_]d[h CWha[j" =[d[hWb =_\j" WdZ 8WXo WdZ 9^_bZ$ ÇDO?=< fhel_Z[i [n^_X_jehi WYY[ii je el[h )+"&&& h[jW_b[hi m^e Yec[ \hec WYheii j^[ Yekdjho" \hec [l[ho ijWj[" Wi m[bb Wi .&#fbki Yekdjh_[i mehbZm_Z["È iWoi 9^h_ij_Wd <Wba[dX[h]" Z_h[Yjeh e\ DO?=<" WZZ_d]" ÇJ^[o YWd i^emYWi[ j^[_h fheZkYji dej edbo je l[hj_YWb YWj[]eh_[i Xkj j^[o Wbie ^Wl[ Yheii#cWha[j effehjkd_j_[i Wi m[bb$È DO?=< _djheZkY[Z 8WXo WdZ 9^_bZ _d j^[ ikcc[h e\ (&'&$ J^[ Z_l_i_ed e\\[hi _j[ci \eh XWX_[i" jeZZb[hi" Y^_bZh[d WdZ j^[_h \Wc_b_[i" WdZ \[Wjkh[i iec[ e\ j^[ ceij Yh[Wj_l[" m[bb# Z[i_]d[Z" ijob_i^ WdZ [\\_Y_[dj fheZkYji \hec b[WZ[hi _d j^[ Y^_bZh[dÊi cWha[j$ Iec[ i_]d_\_YWdj [n^_X_jehi Wj j^[ DO?=< _dYbkZ[ 8WXoB[]i" B_jjb[ =_hW\\[" CWd^WjjWd Jeo" 7d][b :[Wh WdZ ) Ifhekji$ >[ dej[i j^Wj DO?=< ]_l[i XhWdZi j^[ WX_b_jo je fh[i[dj _ddelWj_l[ fheZkYji" m^_Y^ _i j^[ h[Wied cWdo Wjj[dZ j^[ i^em$ Ç8ko[hi h[Wbbo h[bo ed DO?=< je \_dZ d[m fheZkYji WdZ i[[ m^Wj d[m XhWdZi Wh[ ekj j^[h["È <Wba[dX[h] iWoi$ >[ dej[i j^Wj DO?=< _i Wbie Wd _Z[Wb i^em \eh Xko[hi je d[jmeha Wced]ij j^[ci[bl[i$ Ç?jÊi j^[ ed[ fbWY[ m^[h[ j^[o YWd WYYecfb_i^ Wbb
LA KIDS MARKET, CALIFORNIA MARKET CENTER, LOS ANGELES, JANUARY 14-17, VIEW GIFT SHOW JANUARY 24-27 JWa_d] fbWY[ Wj j^[ 9Wb_\ehd_W CWha[j 9[dj[h" B7 A_Zi CWha[j i^emYWi[i iec[ e\ j^[ ceij iek]^j#W\j[h XhWdZi _d j^[ Y^_bZh[dim[Wh _dZkijho" _dYbkZ_d] :[kn FWh :[kn" A_Zi H[fkXb_Y" F[j_j 8Wj[Wk WdZ ) Fecc[i$ 7boied 8[dZ[h" ^[WZ e\ cWha[j_d] WdZ fkXb_Y h[bWj_edi \eh j^[ 9Wb_\ehd_W CWha[j 9[dj[h" Z[iYh_X[i j^[ i^em Wi W ed[#ijef i^ef \eh Xko[hi je \_bb Wbb j^[_h d[[Zi$ ÇM[ ^Wl[ W b_jjb[ X_j e\ [l[hoj^_d]" YWj[h_d] je Wbb XkZ][ji"È i^[ iWoi" dej_d] j^Wj j^[ i^em _dYbkZ[i YWj[]eh_[i \hec WffWh[b WdZ WYY[iieh_[i je cWj[hd_jo$ Ç7dZ m[ Ze ^eki[ j^[ bWh][ij ;khef[Wd WdZ Yedj[cfehWho a_Zi Z[i_]d[hi _d j^[ M[ij[hd K$I$"È i^[ WZZi$ 7dej^[h \[Wjkh[ j^Wj m_bb Xh_d] Xko[hi je j^[ M[ij 9eWij j^_i o[Wh _i j^[ \_hij L_[m =_\j WdZ >ec[ I^em" m^_Y^ YecX_d[i j^[ _dZkijh_[i e\ \Wi^_ed" Z[i_]d" ^ec[ WdZ ]_\j$ ÇM_j^ L_[m m[Êh[ ]_l_d] _dZ[f[dZ[dj" icWbb l[dZehi W Y^WdY[ je i^emYWi[ j^[_h _j[ci WdZ _djheZkY[ j^[c je j^[ cWha[j"È 8[dZ[h iWoi$ J^[ i^em m_bb jWa[ fbWY[ _d W *("&&&#igkWh[#\eej f[dj^eki[ WYheii \hec j^[ 9Wb_\ehd_W CWha[j 9[dj[h" WdZ m_bb X[ X_WddkWb m_j^ j^[ d[nj ZWj[ i[j \eh @kbo$ PITTI IMMAGINE BIMBO, FLORENCE, ITALY, JANUARY 17-19 ?ddelWj_ed _i j^[ cW_d mehZ 7]eij_de Feb[jje" Z[fkjo ][d[hWb Z_h[Yjeh WdZ cWha[j_d] Z_h[Yjeh e\ F_jj_ ?ccW]_d[ 8_cXe" ki[i je Z[iYh_X[ j^[ kfYec_d] i^em$ M_j^ W j^[c[ e\ F_jj_ NYIGF 8eeaim[Wh" j^[ i^em m_bb Y[b[XhWj[ h[WZ_d] WdZ j^[ _cfehjWdY[ e\ Xeeai _d \Wi^_ed" WdZ l_Y[ l[hiW$ J^[ [l[dj m_bb i^emYWi[ i[l[hWb YWj[]eh_[i0 Ifehj=[d[hWj_ed \[Wjkh_d] ifehjim[Wh1 khXWd#Y[djh_Y WffWh[b Wj Ikf[hIjh[[j1 Xej^ im[[j WdZ [Z]o Z[i_]di WdZ WYY[iieh_[i Wj 7fWhjc[dj1 WdZ j^[ D[m L_[m WdZ ;Ye;j^_Y"
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W TIME which display independent brands. For January, the New View space, designed by Oliviero Baldini, will offer more opportunities for attendees to communicate with brands. Alternative Set, a part of the New View, “will feature a selection of independent brands, presenting a mini-calendar of temporary events and installations” that take place during the show. With more than 400 collections and approximately 8,000 buyers attending last year’s show in Florence, Poletto describes Pitti Bimbo as a not-tobe missed event for both buyers and exhibitors. “It helps them to maintain their image with existing clients, and at the same time launch products on new emerging markets,” he notes. Attendees can look forward to runway shows, which showcase trends and give valuable hints about styling for the upcoming season, presentations and various events such as “Who is on Next? Bimbo,” where new childrenswear designers compete while displaying their collections.
Bubble London
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CHILDRENSWEAR SHOWS NOT TO BE MISSED IN EARLY 2013
BY MARIA BOUSELLI
Pitti Bimbo will also offer its technological innovation, e-pitti.com, which allows visitors to experience the fair online for a month after the show. “You can go back to the stands, and discover new brands and trends for the coming season,” Poletto explains.
KIDZ AT STYLEMAX, MERCHANDISE MART, CHICAGO, IL, JANUARY 26-28 Located in the heart of downtown Chicago, Senior Vice President Susan McCullough calls Kidz at Stylemax one of the major Midwest shows. Changing from a showroom format to a trade show set-up three years ago has made it easier for buyers, according to McCullough. “It’s all out in the open so buyers can get an overview of what’s happening,” she says. “There’s not the intimidation factor of walking into a showroom. It’s just a very easy, comfortable area to shop.” She notes that this edition is a strong event for Stylemax: “A lot of the European lines are on a different schedule, so January has become important to us,” she says. McCullough says the main customers at the show are independent specialty stores, and the majority of the brands are lines that are easy fits for these boutiques. “I think customers should look forward to seeing new products,” she says. “That’s really what our biggest goal is—to increase the show and bring in new lines to help [buyers] differentiate themselves from everyone else. Our industry is about new.” McCullough notes that this show will be adding an additional category—gift. “We want to echo what’s happening in retail,” she says. “Not only do kids’ stores carry [gifts], but we’re seeing women’s stores that have a corner of more gifty items [as well].” Items will include bath products, toys, and baby products such as bibs and blankets. BUBBLE LONDON, BUSINESS DESIGN CENTER, LONDON, JANUARY 27-28 With more than 250 collections set to be in attendance, event director Lindsay Hoyes expects the upcoming Bubble London kids’ show to be one of the best editions yet. The show is debuting a fresh contemporary look and its theme, “The Cabinet of Curiosity,” is an assembly of eclectic products. “Since Bubble London’s launch in January 2008, the show has grown substantially in size but has maintained its intimacy and integrity with a good selection of small cutting edge labels mixed with more
Pitti Immagine Bimbo, Florence, Italy
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established brand names,” Hoyes says. New brands set to appear in January include La Queue Du Chat, Cuquito Shoes, Falke, Quiksilver and Roxy. Additions to the show this year include a category called Nest, which Hoyes says, “will showcase brands selected for their individuality and freshness.” The section provides buyers with an edited gathering of original and enticing product. Show organizers will also introduce the “Hub,” a place where buyers can find information about brands and product, and give feedback on the show. The show’s seminar series “Look Who’s Talking,” gives buyers insight into the upcoming season’s areas of focus and helps to inspire them and improve their businesses. Hoyes believes, however, that the intimate and friendly atmosphere and the wide selection of brands are the main reasons attendees return each year. “Buyers come [to Bubble] for the brand selection and the variety of product on offer, and brands return because they get orders and exposure to retailers they otherwise wouldn’t get to meet,” Hoyes shares. “It’s an effective way of transferring ideas and information and doing business with as many relevant people in the industry as possible.” MIDWEST CHILDREN’S APPAREL GROUP, EMBASSY SUITES, DEERFIELD, IL, FEBRUARY 9-12 Tony Grimaldi, president of the Midwest Children’s Apparel Group, describes the upcoming show as a very relaxed and rewarding experience for attendees. The 400 to 500 lines expected to exhibit set up hotel suites that mirror showrooms, where windows outside the rooms display brand merchandise. “Buyers can feel and look at the merchandise, and within the rooms there is privacy. They don’t have to work while other customers are on the other side [of the booth],” Grimaldi says. He notes that the show is specifically geared towards childrenswear professionals and features moderate- to high-priced brands, with products from apparel and shoes to accessories. Some of the usual suspects include A. Bird, Trumpette, Royal Couture, Polo Ralph Lauren, Jefferies Socks, and Isobella and Chloe. Grimaldi also says that the show continues to grow each year, drawing more buyers and exhibitors from various areas, including Wisconsin, Ohio, Indiana and Michigan. “Customers are learning about us and learning that it’s an easy show,” he says. The friendly, relaxed atmosphere at the show includes a hospitality room with snacks and beverages, as well as free lunch and parking. The show caters to buyers, with the doors opening at 4 p.m. on the first day and remaining open until at least 8 p.m., with some staying open until around 11 p.m. “No one is going to kick you out—we’re very flexible with our customers, and if they want to work later we can accommodate them,” Grimaldi shares. The show in Deerfield is four times a year, with the other Midwest Children’s Apparel Group shows in Detroit, MI, and Indiana. PLAYTIME NEW YORK, ST. JOHN’S CENTER STUDIOS, NYC, MARCH 9-11 Playtime New York is making a move—11 blocks west and three blocks uptown to be exact. The trade show is leaving its old home at 82 Mercer Street for St. John’s Center Studios at 570 Washington Street. “Our show has grown so tremendously with such gusto that we needed to find a bigger place—that was our number one reason [for moving],” says Clare Posnack, a spokeswoman from Playtime New York. “The number two reason was we had buyers say to us that they wished we were more conveniently located by the Javits Center.” Playtime will operate its free shuttle service to ENK Children’s Club from the new location to make it easy for buyers to attend both shows. Quality and creativity are two words Posnack uses to describe
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Playtime New York
j^[ Wffhen_cWj[bo '+& XhWdZi$ ÇM[ ][j jh[dZo je jhWZ_j_edWb" WdZ W b_jjb[ ceh[ j^Wd ^Wb\ e\ ekh XhWdZi Wh[ Zec[ij_Y WdZ j^[ Qh[ijS Wh[ _dj[hdWj_edWb" ie m[ ^Wl[ W l[ho ]eeZ c_njkh[ e\ Wbb a_dZi e\ b_d[i"È i^[ iWoi$ <hec Ybej^_d] WdZ WYY[iieh_[i je ][Wh" Wjj[dZ[[i YWd \_dZ cWdo XhWdZi kd_gk[ je FbWoj_c[ j^Wj h[fh[i[dj Çh[Wb jh[dZi _d j^[ _dZkijho$È FeidWYa dej[i eh]Wd_Y WdZ [Ye#\h_[dZbo b_d[i Wi jme fefkbWh YWj[]eh_[i Wj j^[ i^em$ FeidWYa iWoi FbWoj_c[Êi ]h[Wj Wjj[dj_ed je Z[jW_b cWa[i _j W ckij#^_j \eh Xko[hi$ ÇJ^_i _i W Yh[Wj_l[ i^em$ M[ ^Wl[ X[Wkj_\kb mWoi \eh Wjj[dZ[[i je Ze j^[_h Xko_d]"È i^[ dej[i$ ÇJ^[ beea e\ ekh i^emi _i X[Wkj_\kb" j^[ b_]^j_d] _i ]h[Wj WdZ j^[ WcX_WdY[ e\ ekh i^emi _i `kij l[ho fb[WiWdj$È Eh]Wd_p[hi fhel_Z[ [n^_X_jehi m_j^ ^WhZmeeZ mWbbi je Z[YehWj[ ^em[l[h j^[o i[[ \_j je ki[ _d j^[_h Xeej^i$ Ç;l[ho [n^_X_jeh ][ji W X_] XWbbeed m_j^ j^[_h dWc[ ed _j jee"È i^[ iWoi$ Ç?jÊi Wbb fWhj e\ j^[ beea e\ j^[ i^em$È J^[i[ WZZ[Z jekY^[i" _dYbkZ_d] W m[bYec[ YeYajW_b h[Y[fj_ed m_j^ b_l[ cki_Y" YecX_d[Z m_j^ Z_ij_dYj_l[ XhWdZi cWa[ \eh Wd el[hWbb fei_j_l[ [nf[h_[dY[$ Ç?\ Xko[hi Wh[ beea_d] \eh iec[j^_d] if[Y_Wb \eh j^[_h ijeh[i" j^[oÊh[ ]e_d] je \_dZ _j Wj FbWoj_c["È FeidWYa iWoi$
A unique selection of today’s best collections!
The international trade show dedicated to the universe of children.
New York, USA
Patrick illustration:
Hruby
March 9 -11, 2013
More info on www.playtimenewyork.com
Picaflor Inc. E-mail contact@playtimenewyork.com Tel +1 212 563 7301 Fax +1 212 947 3471
KIDSHOW MIAMI, DOUBLETREE HOTEL, MIAMI, MARCH 17-18 A?:I^em _i Xh_d]_d] _ji m[bb#ademd Y^_bZh[dÊi i^em _d BWi L[]Wi je W ceh[ jhef_YWb beYWj_ed _d CWhY^" Yh[Wj_d] Wd effehjkd_jo \eh Xko[hi WdZ [n^_X_jehi Wb_a[ je ^_j W d[m cWha[j$ :[d_i[ HW[i_Z[" cWdW][h e\ A?:I^em" iWoi ^[h ÇW^WÈ cec[dj YWc[ WXekj \_l[ o[Whi W]e m^[d ed[ e\ j^[ iWb[i h[fi Wia[Z ^[h m^o A?:I^em Z_ZdÊj Ze Wdoj^_d] _d C_Wc_$ <eh j^[ fWij j^h[[ o[Whi" HW[i_Z[ Yedj[cfbWj[Z Yh[Wj_d] W i^em _d j^[ Ikdi^_d[ IjWj[ WdZ i[dj ekj W j[Wi[h [#cW_b je BWi L[]Wi [n^_X_jehi j^_i o[Wh Wia_d] m^Wj j^[o mekbZ j^_da e\ W C_Wc_ Y^_bZh[dÊi i^em$ Ç? `kij ]ej W XWhhW][ e\ [#cW_bi WdZ f^ed[ YWbbi m_j^ gk[ij_edi"È i^[ h[YWbbi$ J^[ X_] WjjhWYj_ed \eh Xej^ Xko[hi WdZ l[dZehi je Yec[ je C_Wc_ _i je ef[d d[m Xki_d[ii m_j^ Wd kdjWff[Z cWha[j$ ÇF_Ya_d] kf d[m Ykijec[hi" j^WjÊi j^[ ]eWb"È HW[i_Z[ iWoi$ I^[ [nf[Yji Wjj[dZ[[i \hec Iekj^ WdZ 9[djhWb 7c[h_YW Wi m[bb Wi j^[ 9Wh_XX[Wd X[YWki[ e\ j^[ i^emÊi Yedl[d_[dY[" dej_d] j^Wj _ji edbo Yecf[j_j_ed _i W i^em _d <ehj BWkZ[hZWb[$ ÇH[jW_b[hi Wh[ Yec_d] \hec Wbb el[h X[YWki[ _jÊi [Wio je ][j _d WdZ ekj e\ C_Wc_"È i^[ iWoi$ 7 \h[[ i^kjjb[ m_bb X[ hkdd_d] \hec j^[ W_hfehj je j^[ ^ej[b (* ^ekhi W ZWo" WdZ Wjj[dZ[[i m_bb X[ ]h[[j[Z m_j^ Wd ef[d_d] h[Y[fj_ed WdZ Yecfb_c[djWho bkdY^ Xej^ ZWoi$ ÇM[Êh[ ]e_d] je jWa[ YWh[ e\ j^[c \hec j^[ cec[dj j^[o ij[f _d j^[ Zeeh$ J^[oÊbb ]e je i[[ a[o XhWdZi WdZ QZ_iYel[hS d[m XhWdZi"È i^[ iWoi$ J^[ b_d[i m_bb ij_bb X[ _d j^[ ceZ[hWj[ je Z[i_]d[h fh_Y[ fe_dj" Wi _d BWi L[]Wi" WdZ m_bb _dYbkZ[ ikY^ bWX[bi Wi IWhW IWhW" Hk\\b[ 8kjji" M[[ Ed[i" MWhh_eh Fe[j WdZ L_jWc_di$ ÇM[Êh[ ef[d_d] W d[m cWha[j \eh j^[c WdZ ^[bf_d] j^[c c[[j d[m f[efb[" WdZ m^Wj m[Êh[ ademd \eh _i j^[ Ykijec[h i[hl_Y[ m[ fhel_Z[ WdZ j^[ meha m[ Ze" Xej^ X[\eh[ WdZ W\j[h j^[ i^em"È i^[ iWoi$ 8o EYjeX[h" .& XhWdZi ^WZ Wbh[WZo i_]d[Z kf \eh j^[ i^em" WdZ HW[i_Z[ j^_dai W i[bb#ekj cWo X[ feii_Xb[$ I^[ _dj[dZi ed [nfWdZ_d] j^[ i^em _d j^[ \kjkh[" iWo_d] j^Wj Xo (&'*" A?:I^em C_Wc_ ^ef[i je e\\[h W lWh_[jo e\ [ZkYWj_edWb i[c_dWhi$ •
PUBLISHER’S STATEMENT 1. Publication Title: Earnshaws’s Infants, Girls and Boys Wear Review. 2. Publication No.: 0320-090. 3. Filing Date 10/2/12. 4. Issue Frequency:monthly, except for bi-monthly April/ May and Nov/Dec issues. No. of Issues Published Annually: 10. 6. Annual Subscription Price: $48. 7. Complete Mailing Address of Known Office of Publication: Earnshaws, 36 Cooper Sq. 4th floor, New York, NY 10003. 8. Complete Mailing Address of the Headquarters or General Business Office of the Publisher: (Same as #7). 9. Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor: Publisher: Noelle Heffernan, 36 Cooper Sq. 4th floor, New York, NY 10003; Editor: Jennifer Cattaui, 36 Cooper Sq. 4th floor, New York, NY 10003; Managing Editor:none. 10. Owner (If owned by a corporation, its name and address must be stated and also immediately thereafter the names and addresses of stockholders owning or holding 1 percent or more of total amount of stock): Zapis Capital Group, LLC; Leon Zapis, 26202 Detroit Rd. Ste. 300, Westlake, OH 44145; Maria Wymer, 26202 Detroit Rd. Ste. 300, Westlake, OH 44145; Donna Thomas, 26202 Detroit Rd. Ste. 300, Westlake, OH 44145; Renee Seybert, 26202 Detroit Rd. Ste. 300, Westlake, OH 44145, Richard Bongorno, 26202 Detroit Rd. Ste 300, Westlake OH 44145 11. Known Bondholders, Mortgages, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or Other Securities: None. 12. (For Nonprofit Organizations - Does Not Apply) 13. Publication Name: Earnshaws’s Infants, Girls and Boys Wear Review. 14. Issue Date for Circulation Data Below: October 2012 15. Extent and Nature of Circulation. Average No. Copies Each Issue During Preceding 12 Months/ Actual No. Copies of Single Issue Published Nearest to Filing Date: a. Total No. Copies : 16,198/17,676 b. Legitimate paid and/or requested distribution: (1) Paid/ Requested Outside-County Mail Subscriptions:. 9,605/9,930 (2) Paid/Requested In-County Subscriptions:.0/0 (3) Sales through dealers and carriers, street vendors, and counter sales:.0/0 (4) Requested copies distributed by other USPS mail classes:.0/0 c. Total Paid and/or Requested Circulation: 9,605/9,930 d. Nonrequested distribution: (1). Outside county nonrequested copies:.4,460/3,971 (2) In County nonrequested copies:. 0/0 (3) Nonrequested copies distributed through other USPS mail classes:0/0 (4). Nonrequested copies distributed outside the mail: 1,715/3,450 e. Total nonrequested distribution:. 6,175/7,421 f. Total Distribution:15,780/17,351 g. Copies not distributed:418/325 h. Total: 16,198/17,676 i: Percent Paid and/or Requested Circulation: 60%/57% 16. This Statement of Ownership will be printed in the November/December 2012 issue of this publication.17. I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions and/or civil sanctions. Noelle Heffernan, Publisher
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For babies only
SnoPea logo and “tag line” are registered trademarks of SnoPea, Inc. © 2012 SnoPea, Inc.
Extraordinary garments for young sprouts! www.snopeawear.net
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CALENDAR
MARKET DATES & EVENTS
January 9-16
Atlanta International Gift and Home Furnishings Market AmericasMart Atlanta, GA (404) 220-3000 www.americasmart.com
13-15
ENK Children’s Club Pier 92 New York, NY (212) 759-8055 www.enkshows.com
14-17
LA Kids Market California Market Center Los Angeles, CA (213) 630-3683 www.californiamarketcenter.com
16-22
Dallas Total Gift & Home Market Dallas Market Center Dallas, TX (214) 655-6100 www.dallasmarketcenter.com
17-19
Pitti Immagine Bimbo Fortezza de Basso Florence, Italy +39 055 3693238 www.pittimmagine.com
24-28
Atlanta Apparel Market AmericasMart Atlanta, GA (404) 220-3000 www.americasmart.com
Sponsored by:
25-29
North Branch Children’s Show 1229 N North Branch Chicago, IL (312) 266-0600 www.northbranchkids.com
26-28
Kidz at Stylemax Merchandise Mart Chicago, IL (312) 527-7759 www.kidzatstylemax.com
26-28
Playtime Paris Route de la Pyramide Paris, France +33 014 3727537 www.playtimeparis.com
18-20
KIDShow Las Vegas Bally’s Hotel and Casino Las Vegas, NV (305) 663-6635 www.kidshow.cc
24-26
The Livonia Children’s Show Embassy Suites Livonia, MI (248) 478-1732 www.midwestchildrens apparelgroup.com
March 9-11
26-30
Playtime New York St. John’s Center Studios 570 Washington Street New York, NY (212) 563-7301 www.playtimenewyork.com
27-28
ENK Children’s Club Javits Center New York, NY (212) 759-8055 www.enkshows.com
February 4-8
Atlanta Spring Gift, Home Furnishings and Holiday Market AmericasMart Atlanta, GA (404) 220-3000 www.americasmart.com
NYIGF Javits Center, Piers 92 & 94 New York, NY (212) 204-1060 www.nyigf.com
Bubble London Business Design Center Islington, England www.bubblelondon.com
Kids Market NYC 34 W. 33rd Street New York, NY www.nykidsmarket.net
9-12
The Children’s Show at Deerfield Embassy Suites Deerfield, IL (248) 478-1732 www.midwestchildrens apparelgroup.com
10-12
15-17
17-18
KIDShow Miami DoubleTree Hotel 711 Northwest 72d Ave Miami, FL (305) 663-6635 www.kidshowmiami.com
Editor’s Note: Show details are subject to change. Please call the phone numbers or visit the show websites for up-to-date schedules. Show sponsors may send updates to webdesk@9threads.com.
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M ARKETPLACE
Join Earnshawâ&#x20AC;&#x2122;s Marketplace Earnshaw's Marketplace maximizes small budgets for emerging infant and toddler companies. Tout your up-and-coming apparel or juvenile product collections to retailers looking for new resources targeting newborns through pre-schoolers. Call (646) 278-1510 Alexandra.Marinacci@9threads.com
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REMIX
NAME: EMMA AGE: 4 HOMETOWN: NEW YORK CITY
Our stylist’s princess fantasies came true with Earnshaw’s closet of bright dresses with pretty springtime prints. Inspired by her favorite Disney Princess, Belle from Beauty and the Beast, Emma chose frocks with superior twirl-ability. (She knows all about twirling. Her favorite ride at the
Jelly the Pug mixed print dress
Magic Kingdom is the teacups.) “Dresses make me feel pretty,” she noted, but a sparkly skirt in her favorite color and a cute tank caught her eye, too—the perfect casual look for an offduty princess. Instead of a tiara, Emma opted for more down to earth accessories like floral necklaces and a dainty purse to house her lip gloss. Once the shoot was over, the tired toddler was ready to hop in her glass carriage and head home, but a New York City taxi made do. —Angela Velasquez
Grass & Clovers tank top, sparkly skirt and headband by Isobella & Chloe
Eliane et Lena tank dress
PHOTOGRAPHY BY McCANDLISS AND CAMPBELL
Daisy print dress by Claesen’s, felt necklace by Everbloom Studio
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Š 2012 Carterâ&#x20AC;&#x2122;s, Inc. All rights reserved. CARTERâ&#x20AC;&#x2122;S is a registered trademark owned by subsidiary of Carterâ&#x20AC;&#x2122;s, Inc. Manufactured under license by Rashti & Rashti
gifting made simple
novelty gifts
plush
keepsakes
blankets
burp cloths
made under license by ÂŽ
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