Earnshaw's | Infants', Girls', Boys' Wear Review | 2009 • March

INFANTS’, GIRLS’ & BOYS’ WEAR REVIEW

Russian Pedigree Fur Pieces Accentuate the New Boho

Value Added

Designers Aim for Substance and Style

Small World

Fall ’09 Euro Collections Span the Globe

Fail Safe

Canada Eyes Consumer Product Clampdown

MARCH 2009 $5.00

SHOWROOM: 39 W. 37TH ST. NEW YORK, NY 10018 • TEL: 212.391.4143 • FAX: 212.997.7273

editor’s letter GLOBETROTTING

From fashion to government, far-flung worlds collide.

There’s been lots of talk about travel lately, from vacation planning (“Ever been to Hawaii?”) to work travel (“How many trips to Vegas does this make?”). Even with tightening budgets, no one sits still anymore. And thanks to technology, the world is a smaller place today. Even if you spend half your life in the Far East, it doesn’t compare to the same trip decades ago when e-mail was nonexistent and phone calls were atrociously expensive.

Now we’re connected. And with that link comes free-flowing ideas, images and ideals.

The blurring of country and culture lines is especially apparent in fashion.

Our fashion editor recently returned from the Pitti Bimbo show in Florence, where she found a microcosm of iconic looks from around the globe. As we report in

“Anywhere in the World” (page ), the runway shows played like a first-class ticket to Russia, France and Germany. While she was deducing that neutrals are among the top fall trends, I was taking note of the same thing as I sat in a sari emporium in India. Bolt after bolt of fabric unfurled in bright, peacock hues, but curiously, many of the pants sets had a taupe or bronze base.

Closer to home, we’re witnessing how our current consumer product policies are influencing our neighbors to the north. In “Health of the Nation” (page ), Canada’s version of the Consumer Product Safety Commission reveals its plans for new laws governing items sold in that country.

Canadian brands are known for having a European flair at more palatable prices.

Buyers in that country articulate what they like most about their favorite hometown labels in “Northern Highlights” on page .

For many, the latest recessionary cycle feels a bit like time travel—back to the difficult days in the early ’s, ’s and

’. In addition to nervous merchants and skittish consumers, this downturn has resulted in subdued hues (black and white join neutrals), bold color-blocking (which adds interest in the place of pricey stones and baubles) and more economical diffusion lines. Ultimately, it means designers have to be more wily with fewer colors, limited embellishments and often smaller collections. As you’ll see in our fashion pages (starting on page ), they’ve risen to the challenge nicely.

Caletha Crawford Publisher & Editor in Chief

www.earnshaws.com

EDITORIAL Caletha Crawford Publisher & Editor in Chief Leslie Shiers Managing Editor Nicole Yee Fashion Editor Ellen Keohane Senior Associate Editor Melissa Knific Associate Editor Jacqueline Micucci Contributing Editor Jamie Wetherbe West Coast Editor Angela Velasquez Editorial Intern Nancy Campbell Creative Director Trevett Neal McCandliss Art Director Shakeema Haynes Associate Art Director ADVERTISING Erwin Pearl Vice President of Sales ext. 17, epearl@symphonypublishing.com David G. Gaunt Marketing Director (661) 251-2448, dgaunt@symphonypublishing.com Rita Polidori O’Brien Advertising Manager ext. 31, robrien@symphonypublishing.com Caroline Diaco Special Accounts Manager ext. 18, cdiaco@symphonypublishing.com Jennifer Craig Special Accounts Manager ext. 19, jcraig@symphonypublishing.com Patrick Thomas Sales Representative, Canada (514) 383-0916, pthomas@symphonypublishing.com Maureen Johan Classified Sales (781) 453-9310, mjohan@symphonypublishing.com Laurie Guptill Production

A D M I N I S T R AT I O N Melanie Prescott Circulation Manager Sanford Kearns Webmaster EDITORIAL AND EXECUTIVE OFFICE

8 West 38th Street, Suite 201, New York, NY 10018-0150 Tel. (646) 278-1550, Fax (646) 278-1553 nyeditorial@symphonypublishing.com CIRCULATION OFFICE 21 Highland Circle, Needham, MA 02494 Tel. (781) 453-9310 ext. 24, Fax (781) 453-9389 circulation@symphonypublishing.com WEST COAST OFFICE 15674 Poppyseed Lane, Canyon Country, CA 91387 Tel. (661) 251-2448, Fax (661) 250-9912 dgaunt@symphonypublishing.com

SYMPHONY PUBLISHING NY, LLC CORPORATE HEADQUARTERS 26202 Detroit Road, Suite 300, Westlake, OH 44145 Tel. (440) 871-1300 Xen Zapis Chairman Lee Zapis President Rich Bongorno Chief Financial Officer Sid Davis Group Publisher

march

V O LU M E 9 3 , N U M B E R 3

51

60 0 ON THE COVER: Mim-Pi dress, vest and tights; Minnetonka boots. THIS PAGE: Knuckleheads Clothing plaid coat; Appaman T-shirt and pants; model's own shoes. Photography by Michael Brian. Hair and makeup by JSterling for JSterling Beauty. Fashion editor: Nicole Yee.

NEWS

FE ATURES

10 Apparel 11 Licensing

27 Wear Canada Kids Health Canada proposes new consumer products rules; retailers report on top-selling Canadian brands; and Planet Kids’ patriotic assortment.

COLUMNS

14 18 20 22

What’s Selling Pampered Unwrapped The Goods

IN EVERY ISSUE

7 Editor’s Letter 13 Calendar 67 Where to Buy 67 Ad Index

38 Special Delivery As consumers demand a greater return for their dollars, the industry defines what makes an item worthy.

42 Where In the World European brands draw Fall ’09 concepts from all parts of the globe.

FA S H I O N

51 Fur-ocious! Fur flies as Russian influences and fuzzy details cozy up girls’ fall apparel.

60 Rough & Tumble Fall ’09 boys’ wear gets rugged with workwear-inspired collections.

68 I Spy Outer space becomes an ‘in’ trend.

EARNSHAW’S INFANTS, GIRLS AND BOYS WEAR REVIEW ISSN 0161-2786 (USPS-320-090) The business and fashion magazine of the children’s wear industry is published monthly by Symphony Publishing NY, LLC, 8 W. 38th Street, Suite 201, New York, NY 10018-0150. The publishers of this magazine do not assume responsibility for statements made by their advertisers in business competition. Periodicals postage is paid in New York, N.Y. and additional mailing offices. Subscription price for one year: U.S. $48; Rates outside U.S. available upon request. Single price copy, $5. Copyright 2009 by Symphony Publishing NY, LLC. Postmaster: Send address changes to Earnshaw’s Infants, Girls and Boys Wear Review, P.O. Box 8548, Lowell, MA 01853-8548. Publisher is not responsible for unsolicited manuscripts or photos. Any photographs, artwork, manuscripts, editorial samples or merchandise sent for editorial consideration are sent at the sole risk of the sender. Symphony Publishing NY, LLC will assume no responsibility for loss or damage. No portion of this issue may be reproduced without the written permission of the publisher. Printed in USA.

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apparel news Hartstrings

Out to Tea

Iceing on Top

NEW LINES • Children’s footwear company Pediped of Henderson, Nev., has collaborated with Vacaville, Calif.-based No Slippy Hair Clippy on a line of coordinating hair clips for Fall ’. The clips are designed to match top-selling styles from Pediped’s fall line, including the Giselle shoe in brown leather, the Abigail in pink leather, and the Isabella in brown leather and red patent. The hair clips wholesale for . They will be available in July with the rest of Pediped’s fall offerings. Call () . • Hartstrings of Strafford, Pa., is launching a sleepwear line for boys and girls in sizes T to . Available for Fall ’, the relaxed, loose-fitting collection is made from -percent ring-spun combed cotton and features whimsical and fun prints.

All styles are flame-resistant and meet or exceed the U.S. Consumer Product Safety Commission’s flammability requirements for children’s sleepwear. Wholesale prices range from  to . Call () 10

March 2009

- or visit www.hartstrings.com. • Leesburg, Va.-based Out to Tea presents a new collection of fun girls’ hair accessories for spring. Out to Tea’s hair clips do not include magnets—which many children’s hair accessories companies use for a tighter clasp—but are fully lined to keep them secure, said owner Sinae Kim. Highlights from the spring line include a miniature princess crown made with pink sequins, a beaded flower and a crocheted brown bunny. Wholesale prices run from  to . Visit www.out-to-tea.com or email sinae@out-to-tea.com. • Vancouver, Wash.-based boys’ brand Knuckleheads Clothing expands its sizing with two new lines: one for newborns up to  pounds and one for ages  to  (adult sizes are also available). The larger line consists of bigger versions of the brand’s most popular children’s styles, according to brand founder Melissa Nash. Knuckleheads’ Fall ’ collection revolves around a ’s motorcycle theme, with a distressed leather jacket lined in buffalo plaid, cardigan sweaters and rockabilly-style shirts. Wholesale prices range from  to  for Knuckleheads’ youth line and  to  for the newborn

collection. Call () - or visit www.knuckleheadsclothing.com. • Iceing on Top debuts an eco-friendly jewelry line for children with a collection of karat yellow, white and rose gold bracelets, bangles, earrings and necklaces. The New York-based company makes its jewelry in the USA from recycled and environmentally friendly gold and ethically mined diamonds from Africa. The line includes four collections featuring pear, round and heart shapes for girls—as well as one collection of boys’ white and yellow gold bracelets.

Wholesale prices run from approximately . to .. Call () - or visit www.iceingontop.com. • For fall, Wes & Willy of New York has designed pajamas for boys, which will be manufactured by San Leandro, Calif.-based sleepwear company Sara’s Prints. The flameretardant sleepwear mirrors the brand’s sportswear collection with allover rock ‘n’ roll prints, skull screens, twofer sportsthemed tops, plaid bottoms and athletic jersey details. The sleepwear will run from sizes  months to boys’ extra-large and wholesales between  and . Visit www.wesandwilly.com. earnshaws.com

Harleigh & Logan Acquires Rosetta Children’s apparel company Harleigh & Logan of San Diego announced it has acquired the Los Angeles-based girls’ wear brand Rosetta Millington. Lauren Scott, a designer for Harleigh & Logan, declined to discuss the terms of the acquisition, which took place in early December. However, she noted Harleigh & Logan plans to reestablish the brand, which had been lying dormant. Although Millington will not be involved initially, she may become so in the future if her schedule permits, Scott said. “From styles to the fabric, we’re going to stay as true to her line as we possibly we can,” Scott said, adding that the company would preserve the collection’s “very elegant, European style.” The Rosetta Millington collection runs from newborn to size X and will wholesale for approximately  to . Visit www. harleighandlogan.com.

Okkies Expands Into Girls After starting out as a boys’ line in , Los Angeles-based Okkies launches into girls’ with a Fall ’ collection consisting of “feminine but not frilly” ultra-soft tops, bottoms, dresses and outerwear that can be worn separately or layered together. For fall, Okkies Girl features hooded sweatshirt dresses, quilted reversible jackets, leggings, pants, cotton turtlenecks, plaid A-line dresses and more. The U.S.made apparel for sizes  months to  years wholesales for  to  and will hit retail in August. Call () - or visit www.okkies.net.

Zaza Couture Bows Za Boy Zaza Couture introduces its first boys’ line, Za Boy, for Fall ’. The Dallas-based brand started out in girls’ wear for infants through size .

After owner Tereze Gruntmane learned she was carrying a son (who was born this January), she decided to add boys’  months to T. “The idea is the same—high-quality fabrics from France, Italy and Spain,” she said. The debut boys’ line includes coveralls, long-sleeve tops, sweaters, hoodies, pants and hats in a mix of plaid, stripes and dotted prints. Wholesale prices range from  to  for sets. Call () - or visit www.zazacouture.com.

licensing news The Dr. Is In at BT Kids

Hot Properties

New York-based manufacturer BT Kids Design Group has added Dr. Seuss to its list of licensed properties. According to Howard Adamsky, vice president of sales, the license covers all children’s apparel categories from newborn through girls’ size  and boys’ . For the initial launch for Fall ’, the company is focusing on newborn, infant and toddler apparel. In addition to expanding the company’s layette business, Adamsky noted the Dr. Seuss partnership gives BT Kids an entry into the sleepwear category.

Adamsky noted the importance of giving a well-known brand a fresh spin in a difficult economy. “In this economic environment, you need to get the consumer excited in order for them to spend their money,” he said. “They need to see something they haven’t seen before.” As such, creative director Patty Koo is incorporating all-over prints, bold graphics, printing, flocking, foil treatments and sublimation prints into the collection, which spans pants sets, tunic and leggings sets, coveralls, one-pieces, blanket sleepers and more. “We’re carrying forward the quirky fun of the characters with a mix of colors and all the latest techniques out there,” she noted.

The collection wholesales for . to . and is geared toward department and specialty stores. Call () -.

• Los Angeles-based Mighty Fine is growing its infant/toddler offerings by launching Mini Fine and Disney Couture Baby collections for Summer ’. Other new Mini Fine partnerships include SpongeBob SquarePants and music legends The Police and Pink Floyd as well as parent-friendly lyrics from John Lennon and Paul McCartney.

Other new children’s licenses for Mighty Fine’s children’s categories include Blue Note (musicians), Hershey’s, Teenage Mutant Ninja Turtles and Yum Pop. Call () - or visit www. mightyfineinc.com. • FAB/Starpoint of New York has launched a collection of Project Runway do-it-yourself

Barbie Celebrates 50 Years

The iconic Barbie doll created in  by Ruth Handler marks a major milestone this year, and a bevy of partners are helping to celebrate the famed Mattel toy’s anniversary. “There are very few brands in the world that serve as a reflection of fashion, culture and aspiration like the Barbie brand,” said Richard Dickson, the property’s general manager and senior vice president, who noted the th year also begins a new chapter for the pop-culture princess as Mattel markets her as a fashion brand.

Barbie’s birthday was kicked off at Mercedes-Benz Fashion Week in New York last month with a runway show that celebrated her fashion through the years via creations by  world-renowned designers including Peter Som, Nicole Miller and Marchesa. Meanwhile, stores including Colette in Paris and Bloomingdale’s in New York are showcasing Barbie boutiques outfitted with fashion and accessories for girls of all ages. For licensing opportunities, contact Mattel at () -.

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February 2009

sets, bags, room décor and stationery aimed at creative, young fashionistas.

Merchandise will hit retail this summer. Call () - or visit www. fabny.com. • With  marking the late reggae legend Bob Marley’s th birthday, the musician’s family has teamed up with Hilco Consumer Capital (HCC) to develop the Bob Marley brand as well as its offshoots on a global scale.

The licensing agent is seeking to grow the brand in apparel, accessories, footwear, stationery and more. Call HCC and House of Marley LLC at () . • SGI Apparel and SG Footwear have been granted licenses for MGM’s forthcoming movie “Fame,” based upon the  film about students at a performing arts school. SGI Apparel will produce girls’ sleepwear in sizes  to ; SG Footwear is adding a broad line of girls’ shoes including athletic, canvas, flip-flops, boots and dance footwear. Call () -. • San Diegobased costume company Disguise has a license for Cartoon Network Enterprises’ Bakugan property. The styles will be available to all tiers of retail for fall.

Call Disguise at () -; CNE at () -.

earnshaws.com

Turn any rainy day into

Hatley rain gear is the perfect patch for rainy day boredom! Soft and cozy terry-lined rain coats are adorably styled for girls and boys. Matching boots and umbrellas available too! All Hatley gear is 100% PVC free – 100% safe for even the littlest puddle jumpers!

For more info on our Spring & Fall 2009 collections, contact Adam Frost at adamf@hatleylbh.com or visit Hatley at the following shows:

www.hatleynature.com

Children’s Club New York Dallas Apparel Market Atlanta Spring Market Los Angeles Fashion Fall Market Denver Gift Show

March 8 – 10, Javits Center March 12 – 15, Howard Gardiner, Suite 1743, Dallas Trade Mart March 14 – 16, Link 2 Sales, Suite 1600, Atlanta Gift Mart March 20 – 24, CMA, California Market Center February 26 – March 3, Rocky Mountain Concepts, Suite 1336, Denver Mart

WS

W H AT ’ S S E L L I N G Portland, Ore.’s Top Turns

Glug Baby

Lotus Springs

Mini Rotation

Little Urbanites

Black Wagon

Polliwog

Located in an up-and-coming neighborhood, this 3,000-square-foot boutique promotes the importance of local and global community by holding in-store events and carrying socially conscious brands. Owner Kim Sibley, a former children’s museum education director, knows how to meet the needs of progressive parents. She stocks ecofriendly, fair-trade labels and sources products made with organic, soy and sustainable materials. “I like styles simple in design with an unexpected, colorful funkiness to them,” she noted.

This shop highlights items from independent designers who make innovative products for every budget. “We receive several product submissions each day and we’re selective in our choices,” said co-owner Megan Lynch, who looks for modern, sophisticated and ecoconscious designs. All fixtures in the 600-square-foot space are made of recycled materials. Black Wagon offers newsletter subscribers exclusive deals and holds monthly art shows. “We find new ways to display new fashion for a new generation,” Lynch said.

Owner Phoebe Smith Buls didn’t think to open a children’s store until she became a mom. “Having a baby opened up a new world of necessities and desirables,” she said. Located in a refurbished general store, her 1,500-square-foot shop is decorated with vintage furniture and prams.

Smith Buls supports local designers and looks for organic fibers. Giftgivers are welcomed with a registry and options including CDs, slings and natural toys—preferably those that don’t need batteries, she said.

Infants/Toddlers

• Babysoy: kimono bodysuits • Kate Quinn Organics: cotton sleep sacks • Lotus Springs: double-layer, sleeveless,

empire-style dresses made from bamboo • Under the Nile: organic preemie footies • Eight3one: bodysuits with an elephant graphic and matching brown pants • Kit & Lili: aqua and navy rompers • Decaf Plush: mod print dresses with felt appliqué berry pockets • Fig Organics: colorful rompers in spring and summer prints • Cotton Caboodle: corduroy sailor pants in burnt orange • Scout: organic green one-pieces with brown canvas pants • Claesen’s: turquoise jumpers with a hummingbird graphic • Reckon: Obama screenprint tees

Girls 4 to 6X

• Kate Quinn Organics: cotton empire

dresses with round pockets, coconut shell buttons and puffed sleeves • Oeuf: brown sweaters with ivory mitten pockets • Fig: sage green baby-doll dresses • Nest: organic cotton bubble skirts • Lucky Wang: “Haru” dresses in caramel • Shrnk: ’80s-inspired shirts and skirts in bright colors • Mini Rotation: lemonade and orange 14

March 2009

juice tees • Peri Ponchos: “Kitty in the Grass” leopard ponchos with green trim • Glug Baby: long-sleeve tees with a Russian stacking doll screenprint • Kaiya Eve: peach rainbow pettiskirts • Ginza Girl: chocolate corduroy skirts with coordinating blue headbands

Boys 4 to 7

• Fig: tees with a mix tape graphic • Kate Quinn Organics: football T-shirt in

cream with contrasting trim • Oeuf: “Luca” jeans • Mini Rotation: T-shirts with motorcycle and tow-truck prints • Egg & Avocado: fire hydrant tees • Wonderboy: short-sleeve button-downs • Winter Water Factory: organic cotton tees with printed fireflies • Baby Wit: peace sign T-shirts • Hatley: alien pajamas • Levi’s: dark wash jeans

Girls 7 to 14

• Kit & Lili: ultramarine and navy summer dresses

• Appaman: sky blue geometric dresses • Abe Jones: turquoise knit pin-tuck

dresses • Milk on the Rocks: mint-colored envelope dresses • Kate Quinn Organics: organic sweat-

shirt dresses in purple

• Picaflor Kids: brown and green knit

tunics • Claesen’s: underwear in avocado and turquoise stripes

Boys 8 to 20

• Monster Republic: track jackets with lightning bolts down the front • Appaman: surfer tees and vintage black board shorts • Wonderboy: wildflower Western shirts and charcoal skinny shorts

Accessories/Gifts

• Livie & Luca: classic leather loafers • Dezign with a Z: wall stickers • Smart Gear Toys: wooden balance bikes • Giddy Giddy: handmade hair clips • Goorin Brothers: baseball caps • Livie & Luca: lavender Mary Janes with

violet birds • Wee Gallery: photo mobiles and baby flashcards • Dwell Studio: hooded towels • Taro Gomi: scribble coloring books • Vans: robot slip-ons • LittleMissMatched: puzzle tights • Aden & Anais: muslin swaddling blankets • Vulli: Sophie the Giraffe baby teethers • Flipside: handmade hats • Earnest Efforts: baby rattles made from reclaimed wood —ANGELA VELASQUEZ earnshaws.com

march 8-10, 2009 NYC MARKETPLACE FOR THE WORLD

Beverly Buscemi, an experienced buyer of children’s clothing and accessories who has owned a retail store for 25 years, is available to consult on your already existing business and buying strategies, do your buying for you, or help open a new store.

Call (917) 658-9168 or e-mail bgbnyc@aol.com.

calendar Market dates and events

MARCH 1-3

MACASO Embassy Suites BWI Linthicum, MD (215) 782-9853

1-4

United Boston Children’s Wear Show New England Merchandise Mart Westwood, MA (781) 407-0055

2-3

5-6

Midwest Children’s Apparel Group Embassy Suites North Indianapolis, IN (248) 478-1732 www.midwestchildrensapparelgroup.com

Illinois Children’s Apparel Group The Gateway Center Collinsville, IL (800) 223-3377 www.midwestchildrensapparelgroup.com

Congratulations to our client

for giving us some of the coolest, hippest, favorite-of-moms-and-dad’s kids clothes and accessories for 20 years!

(Kids on the playground think you totally rock.)

mefiifmp kfwbo LLP Serving the legal needs of the fashion industry for more than a half century Resourceful Representation® www.phillipsnizer.com

8-10

Midwest Children’s Apparel Group Embassy Suites Livonia, MI (248) 478-1732 www.midwestchildrensapparelgroup.com

8-10

ENK Children’s Club Javits Center New York, NY (212) 759-8055 www.enkshows.com

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PA M P E R E D Baby Products & News

Reese Li 12-pocket tote

Storksak bag with bottle holder

Sally Spicer shoulder bag Zosephine messenger bag

Liz Lange

by Timi & Leslie bag

Pyknyk genuine cork handbag

Natural Selection

OiOi printed canvas tote

Earthy materials and hues refresh classic diaper bag styles. –Angela Velasquez

Kalencom waterproof bag Liv + Co. tote with initial keychain

Diaper Dude backpack

18

March 2009

Hoohobbers tote

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Vendor Updates

Hot Properties

Appaman Mini

Appaman adds the Appaman

boys and girls 0 to 24 months.

Mini layette collection for

Launched this spring, Bébé

Fall ’09. The New York-based

Fiore’s first line includes

company worked with Judy

one-pieces, jumpers, hood-

Pokonosky, designer of

ies, pants, blankets, hats and

Queen Bee Baby, on the

tees. The Fall ’09 collection

debut line, which includes

includes heavy fleece pea

short- and long-sleeve one-

coats with natural sherpa lin-

pieces in dusty rose, oatmeal,

ings; velour quilted hoodies;

clay and steel blue as well

and double-sleeve tees with

as rompers, henley shirts,

jersey appliqués. Bébé Fiore

leggings, pants, zip-up mock

wholesale prices range from

jackets, snap-up hoodies,

$6 to $26. Call (650) 248-1806

twirl dresses, blankets and

or visit www.bebefiore.com.

Taggies Celebrates a Decade

hats. Hoodies, jackets, leg-

• After launching in Austra-

gings and blankets come in

lia, two years ago, Isoki has

Known for its baby blankets with looped tags, Taggies of Spencer, Mass., marks its 10th year with a number of launches, including two new blanket collections.

The Peek-A-Boo blankets ($16 wholesale) come in three styles: Rubbina the Giraffe, Rub-A-Cub the Bear and Buddy the Dog, who appear to be peeking over the front of the 14x14-inch satin and ultra-soft boa blankets. The Naturals Collection ($13.25), Taggies’ first organic line, is made from fully certified organic cotton fibers with pure silk ribbons. The 12x12-inch blankets come in cotton blossom, summer rain, patchwork and woodlands prints. Call (877) 482-4443.

plaid as well as solid colors.

brought its parenting bag

Appaman Mini runs from 0

collection to the U.S. market.

to 24 months and wholesales

The 100-percent cotton can-

for $11 to $25 per set. Call

vas bags come in five styles,

(212) 460-5480 or visit www.

including three larger totes:

SoMi Baby

Bébé Fiore

Introducing Neige Baby With a focus on softness and comfort, Neige introduces its first baby collection for Fall ’09. Designed by Adrienne Catrina, who previously worked for Vera Wang, the line features tops and bottoms in cotton knit, organic cotton and bamboo jersey, and a cashmere blend. The Irvine, Calif.-based line also offers a cashmere blend stroller blanket in blush, cream or chocolate ($55 wholesale) and ribbed cotton hats in mushroom, navy and ivory ($13). Boxed sets are available. Sizes range from 3 to 24 months. Call (714) 558-7751 or visit www.neigeclothing.com.

earnshaws.com

appaman.com.

• SoMi Baby

the original ($99.95 whole-

offers a line of sleep sacks

sale), hobo ($95) and saddle

in modern allover prints

($99.98). These bags are

featuring cats, dots, stripes,

reversible with a classic print

and bubbles, among others.

on one side and solid color

Made in the USA, the sacks

on the other and include

come in three sizes: 0 to 10

an organizer bag. Isoki also

months ($32 wholesale),

offers the petite traveler ($20)

9 to 23 months ($35), and

and the change mat clutch

2 years and up ($37). The

($17.45) for short trips. Call

sacks consist of three lay-

(888) 995-1027.

ers: an inside cotton mix, a

based Blue Celery debuts its

middle fire-retardant batting

organic cotton stretch baby

material made from natural

sling in gender-neutral styles

products and an outside cot-

appealing to moms and dads.

ton lining. Since launching for

Blue Celery’s “two loop”

Spring ’08, the brand has also

design is a cross between a

added bibs ($7) and booties

pouch and wrap sling, which

($9), as well as large ($30)

the company reports is more

and small ($22) blankets.

ergonomic. Available in five

Gift sets are also available.

Visit www.somibaby.com.

•

• Ottawa-

sizes (extra small to extra large), the sling fits newborns

Elk Grove, Calif.-based Bébé

up to 35 pounds and comes

Fiore hopes to spread its

in dark gray, espresso brown

“simple, smart, sustainable”

and natural unbleached col-

message with a line of USDA-

ors. The sling wholesales for

certified organic bamboo and

$54.95. Call (877) 484-2220 or

organic cotton clothing for

visit www.bluecelery.com.

March 2009

19

U

U N W R A P P E D New Giftable Items Child to Cherish ceramic bank

Baby Kaed two bodysuits

Giggly Gear coordinating tee and diaper cover

Silly Souls

by Babygags tee, cap, shoes and socks set

Aurora stuffed toy and sticker set

Perfect Packages

Clever wrapping elevates gift-giving to an art form. –Angela Velasquez

Egg hat and bootie set

Smartee Pants jeweled shirt

The Baby Bunch set of four bodysuits Organic Cottontail gift set Urban Tots organic cotton onepiece

Baby Fish Mouth T-shirt 20

March 2009

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Market dates and events

MARCH 8-10

Bubble New York 269 11th Avenue New York, NY www.bubblenewyork.com

11-13

Charlotte Children’s Market Charlotte Merchandise Mart 2500 E. Independence Blvd.

Charlotte, NC (704) 376-8243

12-15

Dallas Apparel & Accessories Market Dallas Market Center Dallas, TX (214) 655-6100 www.dallasmarketcenter.com

12-15

Dallas Total Home & Gift Market Dallas Market Center Dallas, TX (214) 655-6100 www.dallasmarketcenter.com

20-24

LA Fashion Market California Market Center Los Angeles, CA (213) 630-3600 www.californiamarketcenter.com

22-24

Michigan/Chicago Childrenswear Collective Farmington Hills Manor Farmington Hills, MI www.chicagochildrenswearcollective.com

22-24

NW Kid’s Show Portland Embassy Suites, Portland Airport Portland, OR www.nwkidsshow.com

27-31

Chicago Childrenswear Collective Chicago Apparel Center Chicago, IL www.chicagochildrenswearcollective.com

28-29

Memories Expo Ohio Expo Center Columbus, OH (740) 452-4541 www.memoriesexpo.com

28-31

Midwest Children’s Apparel Group Embassy Suites Deerfield, IL (248) 478-1732 www.midwestchildrensapparelgroup.com

28-31

NW Kid’s Show Seattle Embassy Suites, Seattle/SeaTac Seattle, WA www.nwkidsshow.com

28-31

Atlanta Women’s and Children’s Apparel and Accessories Market AmericasMart Atlanta, GA (404) 220-3000 www.americasmart.com

28-31

Stylemax The Merchandise Mart Chicago, IL (800) 677-6278 www.stylemaxonline.com

APRIL 3-6

Denver Apparel & Accessory Market Denver Merchandise Mart Denver, CO (800) 289-6278 3 25

G

THE GOODS

Dittany Baby nylon infant tights

Carter’s by Goldbug tights United Legwear knee socks

Keds by McCubbin ankle socks

Huggalugs legwarmers

MP knee socks

Stocking Up Funky hosiery puts pep in a kid’s step. –Angela Velasquez 22

March 2009

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Nix sport socks

LittleMissMatched sweater tights

Lil Darlings embellished leggings

Goldbug infant legwarmers

Country Kids pom-pom socks

Bibi & Mimi moods sock set

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March 2009

23

calendar Market dates and events

APRIL 5-7

Minnesota/Chicago Childrenswear Collective Millennium Hotel Minneapolis, MN www.chicagochildrenswearcollective.com

13-14

United Boston Children’s Wear Show New England Merchandise Mart Westwood, MA (781) 407-0055

16-19

TransWorld’s Jewelry, Fashion and Accessories Show Donald E. Stephens Convention Center Rosemont, IL (800) 323-5462 www.transworldexhibits.com

MAY 1-2

Memories Expo Garden State Exhibit Center Somerset, NJ (740) 452-4541 www.memoriesexpo.com

29-June 2

LA Fashion Market California Market Center Los Angeles, CA (213) 630-3600 www.californiamarketcenter.com

31-June 2

Denver Apparel & Accessory Market Denver Merchandise Mart Denver, CO (800) 289-6278

JUNE 2-4

Licensing International Expo Mandalay Bay Convention Center Las Vegas, NV (888) 644-2022 www.licensingexpo.com

4-7

Dallas Apparel & Accessories Market Dallas Market Center Dallas, TX (214) 655-6100 www.dallasmarketcenter.com

7-9

Women’s & Children’s Chicago Apparel Market Merchandise Mart, Chicago, IL (800) 677-6278 www.mmart.com 3 50

Health of the Nation Canada moves to tighten its consumer product safety laws as its children’s brands work to comply with the new U.S. standards.

BY LESLIE SHIERS

he requirements mandated by the U.S. Consumer Product Safety Improvement Act (CPSIA) don’t stop at the American borders. With many Canadian manufacturers doing the bulk of their business in the States, they are being affected, too. In the wake of the new U.S. legislation, not to mention the even more stringent standards demanded by the European community, Canada is now working toward setting stricter laws of its own.

On Jan. 29, the Canada Consumer Product Safety Act (CCPSA) was re-introduced in Parliament. (A similar bill arose in April 2008, but fizzled due to the government’s dissolution prior to last year’s election.) The bill calls for companies’ assurance that any products they manufacture, import or advertise are safe and gives the government authority to recall unsafe products and issue fines up to $5 million.

According to Joey Rathwell, a spokeswoman for Health

Coccoli is used to paying close attention to legalities. He credits Canada, the country’s federal health protection agency, the key the CAF for keeping the industry up to date with digestible inforprovisions of the CCPSA include the requirement that companies mation. “They really break it down for us,” he said. report serious incidents and defective products, plus retain docuJeremy Oldland, director of operations for Hatley, also in ments for product tracking. It also would give the government Montreal, said his company has been compliant for more than authority to order compliance testing and improve its compliance a year. “When [the CPSIA] first came out, I freaked out,” he and enforcement tools. admitted, noting approximately 75 percent of Hatley’s sales are to Rathwell said the proposed CCPSA differs from the CPSIA in American retailers. “Then you get involved and [realize] it’s kind that it does not specify “staged effective dates” for product and of reasonable.” According to Oldland, the new legislation doesn’t hazard-specific bans, such as the staggered deadlines increasing really change the standard acceptable levels for lead; it merely the maximum lead levels. Those types of safety specifications are allows for enforcement. Better retailalready set out in regulations in the ers were already asking for testing and Canadian regime, she said, adding certifications, he said. that “regulations currently in effect for Getting that jumpstart on complitoys, textiles and children’s products ance has had a silver lining for Hatley. will continue to be in effect under the This legislation raises Oldland said tests revealed that one of new act.” Rathwell noted the industry the brand’s factories was inadvertently is consulted when such regulations the bar for companies— using counterfeit YKK zippers its supchange and transition periods are outplier had sent. The surprised factory lined before they go into effect. especially those that was able to trace the zippers back to The CCPSA will bring Canada’s operate in sensitive the source. So while the testing adds clothing safety standards closer to “annoying” expenses, Oldland conthe American and European requireproduct areas such as ceded that it does result in responsibilments, said Bob Kirke, head of govity throughout the supply chain, and ernment relations for the Canadian children’s wear. ultimately the consumer wins.

Apparel Federation (CAF). “This leg—Bob Kirke, Yet compliance has constituted a islation raises the bar for companies— Canadian Apparel Federation major undertaking for many comespecially those that operate in sensipanies. Tina Barkley, CEO of Babytive product areas such as children’s licious, a children’s bedding and wear,” he said. Recent product recalls room décor manufacturer based in both in the United States and Canada Vancouver, admitted the CPSC’s year-long stay on testing and provided an incentive for the government to focus on these segcertifications granted on Jan. 30 was a huge relief. Babylicious ments, Kirke added. “As a result, there is going to be a higher was neck-deep in testing its products in China, but Chinese New regulatory threshold going forward for companies that import or Year caused backed-up schedules, and Barkley had worried about produce children’s products for sale in the North American marmeeting the Feb. 10 deadline. Now, while testing will continue, ketplace.”

Babylicious has a reprieve.

While Kirke noted predictability is welcomed in any industry, “Of course it’s a good thing,” Barkley said of the CPSIA’s direcbusinesses may not be so excited by the potential for the additional tives. “But it has to be done properly in a timely fashion with compliance costs or extra paperwork involved with tracking prodinformation at everyone’s fingertips,” she added, noting that after ucts and their components. But many Canadian children’s apparel not receiving answers from the CPSC regarding her compliancecompanies have already taken such steps in order to stay abreast related questions, she primarily relied on industry blogs for help of other countries’ laws. Montreal-based Deux Par Deux, for one, navigating the new laws. has added links on its Web site to its Certificates of Compliance Smaller companies and startups faced with high testing costs for U.S. buyers to reference. “For those industry participants who may be more impacted by the CPSIA and tighter Canadian legare responsible and already make safety a part of doing business, islation. Jo Thomas, co-owner of Milkshaxs, a Vancouver label the impact will be minimal,” Rathwell affirmed. that launched with baby basics featuring mod graphics and is expanding to bigger sizes, said she’d like to build up U.S. distribuReasonable Demands tion, but the CPSIA has set her back. “There’s a lot of hoops we’ve In fact, Canadian vendors seem to be less disturbed by the CPSIA got to jump through now to get to the States,” she said, noting than U.S. companies. “Nothing is really nonsensical,” François Milkshaxs will pursue testing but the added expense is a major Vachon, commercial director of Montreal-based Coccoli, said hurdle. That said, Thomas believes proof of safety is an expected of the new requirements of the U.S. Consumer Product Safety aspect of participating in the children’s industry.

Commission (CPSC). “It’s just a matter of it getting tested.” He That’s not to say that Canadian manufacturers weren’t keeping noted this is no problem for his company, which does about 80 close tabs on their products before the new laws. “I think 99 perpercent of its business in the American market. Coccoli is already cent of merchandise in stores right now is probably already OK,” testing for lead, paint, substrates, small parts, sharp points, said Vachon of Coccoli. “Now, the governments are just holding phthalates and even formaldehyde (as required by its customers people accountable.” in Japan), Vachon said. Of course, being in sleepwear, he said

•

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March 2009

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J.A. Besner 525 7th Ave. Suite 1810 New York, New York 10018 (212) 563-6090

See you at ENK

Northern Highlights Canadian retailers celebrate their favorite homegrown brands.

BY LESLIE SHIERS

uyers residing in the United States’ northern neighbor report that some of their most exciting, top-selling and entrusted labels are born and bred right in Canada.

From long-lived manufacturing companies to ahead-of-the-game newcomers, retailers’ rave reviews assure that while the costs of production have shifted much of the industry to foreign shores, the provinces and territories still brim with design talent.

Jane Cooley, owner of two Bib’n Tucker stores in Halifax and Bedford, Nova Scotia, said finding original designs and topnotch quality is her first priority when buying—not the brand’s origin. “We look for the best style—although we love to carry Canadian brands when we can,” she noted. That said, some of her preferred lines include Montreal-based Alessia, Deux Par Deux and Perlimpinpin. “Certain things designed in Quebec have a French or European look to them,” Cooley said, defining where these brands’ “originality” stems from in her opinion. Similarly, kids’ clothing rep Jeff Swartz, head of the Jeff Swartz Agency in Vancouver, said that European-inspired details and fashionforward designs are what make the brand Blü one his—and the country’s—top lines.

“I definitely think that different is what people are looking for, especially now,” said Penelope Giaouris, owner of Smoochie Baby, a Toronto boutique. “If they’re going to shop at a high-end store, they want something unique.” Giaouris moved to Canada from the States and was determined to bring New York style along with her. As her store evolved, however, she discovered a number of Canadian labels that fit in with her aesthetic. “I had a lot of grandparents who were buying gifts to send outside the country, and they wanted something made in Canada,” she added.

Both of Giaouris’ Canada-produced and novelty-fashion conditions are met by several labels, including Red Thread Design, an apparel brand known for its Asian-inspired and bold retro prints.

“I was her first retailer,” Giaouris proudly asserted, adding that designer Devorah Miller had already cultivated a following by exhibiting her collection at craft fairs. Red Thread Design’s most popular item, Miller’s “caterpillar dress,” can grow with children by transitioning into a swing top. Other Canadian additions to

30

March 2009

Smoochie Baby include Toronto-based 3 Sprouts’ sleep sacks and hooded towels and the baby line Milkshaxs of Vancouver, which offers infant and toddler basics featuring modern graphics.

Having recently moved back Stateside, Giaouris plans to relocate her store to Brooklyn, N.Y., and said she will definitely bring these new resources over the border with her.

Tracy Hull, who co-owns the Sprouts boutique in Victoria, British Columbia, reported that many of her smaller Canadian labels sell well, but she pinpointed Hatley as one of her standouts.

Hull noted that many of the Montreal company’s designs offer her customers a splash of Canadiana. “Hatley uses symbols like bears and moose—that’s not necessarily what Canada is, but they’re iconic—and the line is cute without being too cutesy,” she said, also lauding the brand’s practical styles and high quality.

With the trend toward organics gaining strength in Canada,

Milkshaxs

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Hatley

Hull said she is also looking to Canadian brands that focus on allnatural product. Two of her favorites are baby lines Bamboobino

by Daydreams Designs and Lola & Lucas, both of Vancouver.

“Victoria is home to a mix of people, including educated parents who are looking for bamboo products, locally owned [businesses] and responsible companies,” Hull noted. Additionally, she believes many of her grandparent shoppers are interested in supporting the national economy by buying Canadian labels.

Toronto shoppers have also been seeking out responsible products, reported Victoria Mifsud, owner of kids’ store Little Lola. “This year we’re trying to transfer everything over into organics and bamboo,” she said. Mifsud recently brought back Little Charm, an offshoot of Richmond Hill, Ontario-based Natural Charm, which has relaunched an organic collection and offers a price point she believes consumers will respond to even in a slow economy.

key. “We’re dealing with over 2,000 accounts, and none order the same. You have to offer flexible shipping and return policies.”

Hull vouches for Hatley’s commitment to its retail partners, noting the company is great about providing just a few coats if her store needs to fill some holes or if one of her customers wants something specific. “They ship right away, things arrive on time, they offer flexible payment plans and when you call, you get someone on the phone,” she testified.

That level of service will be a huge factor in companies’ survival—and growth—in a tough economy. While many Canadian retailers reported they haven’t been hit as hard by the recession as U.S. stores, they are preparing by buying more carefully in case the slowdown makes its way north. But this hasn’t hurt Deux Par Deux. Owner Claude Diwan said that, especially in Canada (which accounts for roughly 40 percent of the company’s business), orders have increased tremendously for fall—a factor she attributes to retailers’ trust in the 22-year-old brand. “We have always presented nice collections, always shipped on time, have reasonable prices,” she added. “We have proved to them over the years that with us, there [are] no bad surprises.”

Smaller Canadian labels are also looking at ways to grow their businesses by fostering true partnerships with their retailers.

Milkshaxs co-founder Jo Thomas is working on slowly extending her brand, which launched in July 2007, so that all facets of the business are sustainable. She’s already expanded from baby to kids’ sizes 2 through 8, but wants to make sure her company can adequately supply stores to ensure steady growth for all parties.

Miller of Red Thread Design feels similarly: “I’m not after world domination. I really like developing relationships with retailers.” It’s mutually beneficial to foster strong ties, she added, as her retail partners help her understand what’s selling and why.

According to Giaouris, working with 3 Sprouts has been a pleasure because the company offers her plenty of support. “Their product is always shipped quickly, whenever I reorder there’s no hard time about minimums, and every so often they’ll check in with me just to see how things are going,” she said. “That goes for pretty much all of my Canadian companies. They’ve really gone above and beyond to give great customer service.”

•

Yogini

Trade Secrets

Canadian retailers mentioned numerous other brands that are strong sellers in their stores, including Mexx, Blü, Kushies, Coccoli, Bizoux Bizoux, Yogini and Krickets, noting that although attractive designs and innovation go a long way, a pleasant business relationship is also a major reason for these brands’ success.

According to Jeremy Oldland, head of operations for Hatley, to be successful in business these days, a company has to dispense more than just product. He believes the fact that his company keeps product in stock is a huge advantage for retailers. “Our ability to supply people as fast as we do has something to do with [our popularity],” he said. Oldland also believes Hatley’s flexibility is

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March 2009

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Corporate Showroom Randy Ziebarth 972-416-1419

Local Source A Toronto designers’ collective turned retail store, Planet Kid curates a distinctive Canadian selection.

BY LESLIE SHIERS

estled in a district rife with museums, galleries and boutique hotels, Planet Kid is the go-to spot for savvy Toronto shoppers looking for a non-run-of-the-mill children’s gift with an indigenous bent.

Situated in a century-old building with high tin ceilings, the store— with the tagline “Cosmic, Canadian, Cool”—features kids’ clothing labels, accessories, toys, décor items and more from designers who call the region home.

The shop, which opened in March 2006, was the brainchild of Sara Fillmore and Carolyn Murphy, founders of the Torontobased children’s lines Hankware and Baby Ben, respectively.

Initially the two began selling their products through a store that exclusively carried Canadian apparel and accessories labels for women. “We did OK there,” Fillmore said, but the two dreamt of a similar space where the focus could solely be children. When a nearby storefront became available at an affordable price, they jumped on the opportunity.

Fillmore and Murphy partnered with other designers they’d met at Toronto’s One of a Kind trade show and pooled resources to make their concept happen. While Fillmore said Planet Kid was never “a proper collective,” initial participating brands each chipped in on rent (with a discount for those who manned the store part-time) and 10 percent of all sales went back into the business. “The idea was to support local people,” explained Fillmore, who became sole proprietor of the store last May when Murphy decided to focus on her line. “I think what attracts people to Planet Kid is that our stuff is made in Canada, and we’re really aware of what we’re selling and can tell people the story.”

Planet Kid offers a great selection for boys, thanks in part to the fact that the core lines of Hankware and Baby Ben are made by mothers of sons. Fillmore noted her black and yellow fireman’s jacket is a popular item. The store also offers Kid Brother, another boy brand from designer Carol Pitre that offers bowling shirts and comfy separates. Girls’ options include Red Thread Design’s Asian-inspired looks, which Fillmore said have gained a following. Baby is a huge category for the store, Fillmore said, noting 85 percent of sales are for gifts. As such, the Vancouver-based organic infant brand Parade and baby basics from Mini Mioche sell well.

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March 2009

Fillmore keeps an eye out for local artisans creating toys, art and other children’s goods. She pinpointed Fidoodle’s puzzle/puppet toys and Periscope’s decoupaged growth charts as hot items, and she is excited to bring in handmade wooden rattles made by furniture designer Britt Olauson. While limited-edition products can come with a hefty price tag, Fillmore noted many of her brands offer some more affordable items, which round out her mix and appease shoppers who want to own a piece from the designer.

In April ’07, Planet Kid launched a Web site, giving the brands it carries even broader reach. While the store’s location doesn’t attract many tourists, Fillmore noted even locals like the idea of “made in Canada” purchases. While the current recession has sparked talk of protectionism, Fillmore noted, “It’s not protectionism when the individual buys Canadian. If you have a great store in your neighborhood and you can buy your kids’ T-shirts there as opposed to Walmart or the mall, do it!”

•

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ALESSIA / PEPITA LA BAMBOLA 1-866-293-0311 MONTREAL CANADA

directory addendum Baby Dove 131 W. 33rd St., Suite 218 New York, NY 10001-2908 (212) 564-1713 (718) 256-5632 www.babydoveshowroom.com The Boppy Co. 560 Golden Ridge Road Suite 150 Golden, CO 80401-9569 (720) 746-3820 Fax: (720) 746-3838 www.boppy.com kdevlin@boppy.com Bundle Up Joy LLC 3538 Torrance Blvd., #177 Torrance, CA 90503 (310) 210-3788 www.bundleupjoy.com terry@bundleupjoy.com CatBird Baby 2021 W. Fulton St. Suite K-216B

Chicago, IL 60612 (312) 829-1898 Fax: (773) 751-5087 www.catbirdbaby.com beth@catbirdbaby.com Chooka 21001 72nd Ave. S. Kent, WA 98032-1338 (253) 234-3000 Fax: (253) 234-3001 www.chookaboot.com rob@washingtonshoe.com

s

i

c

KangaRoos/One7 Inc. 600 W. Cummings Park Suite 4850 Woburn, MA 01801 (781) 528-6390 mtaylor@one7inc.com

Tailgate Clothing 2805 S.W. Snyder Drive Suite 530 Ankeny, IA 50023 (515) 963-7903 (800) 790-1101 Fax: (515) 963-7912 www.tailgateclothing.com info@tailgateclothing.com

Me Too! Inc. 609 Dickerson Road Moretown, VT 05660-9106 (802) 496-8111 Fax: (802) 496-2614

CMSM, LLC Christine McCarthy, Childrenswear Sales Management/Consultant 711 King St.

a

Suite 3100 Bedford, MA 01730 (781) 276-4500 frank@klas-shoes.com

Little White House 13987 Carriage Road Poway, CA 92064 (888) 518-9818 white_house@juno.com

Cloud B 2255 Jefferson St. Torrance, CA 90501 (310) 781-3833 Fax: (310) 781-3834 www.cloudb.com

b

Stratford, CT 06614 (203) 870-0980 Fax: (203) 870-0981 cmsmllc@gmail.com

Western Chief 21001 72nd Ave. S. Kent, WA 98032-1338 (253) 234-3000 Fax: (253) 234-3001 www.westernchief.com rob@washingtonshoe.com

Rocabouts 54 Middlesex Turnpike

s

Fall 2009 Collection

girls’ apparel toddler to tween

TEXT ME, BABE!

Beth Elser 757-615-8621 buzzkidsvb@gmail.com

www.buzzbasicsforgirls.com

babybloggers denver, colorado www.bbbloggers.com

or nothing at all! ou rien du tout!

www.coccoli.com

In these cost-conscious times, manufacturers and retailers acknowledge that sell-throughs hinge on garments that offer something extra.

By Melissa Knific

BY NOW IT’S no secret that consumers are re-evaluating their apparel purchases—even when it comes to their kids.

But contrary to popular belief, they’re not just drawn to extremely low-priced items to save money as the economy continues to crumble. Word on the street is that they’ll shell out for “special” pieces—often those with built-in value, such as a top with extra detail, a multifunctional reversible dress or an extremely durable garment.

Appropriately, manufacturers are responding to this shopping trend and finding ways to build value into their lines to entice consumers to buy. Stocked with a selection of these well-crafted collections, boutiques in particular are poised to benefit from shoppers’ turn toward original, quality goods.

“People come to the larger retailers for some of the basics,” explained Stacy Bernstein, owner of Harper Lane boutique in Santa Monica, Calif., “but when they come to our store, they’re really looking for something unique.” Though she agreed that customers are cost-conscious, Bernstein has noticed they’re “willing to jump to a slightly higher price point knowing it’s a ‘special’ item.”

Amanda Graddy, manager of The Lolly Garden in Tulsa, Okla., said shoppers seek out merchandise that isn’t mass distributed. “They’re looking for something you can’t buy at Target or that any kid isn’t going to have on,” she said.

This advantage fuels sales at Espi’s Kids in Visalia, Calif., since it is the only children’s specialty store in the small town.

“People come to us for something different, something special,” said co-owner Theresa Espinola. “We’re expected to have something that no one else has in the area.”

‘Wow’ Factor Depending on whom you speak to, “value” can have a thousand definitions. Lines that offer quirky details like Random Nicole (which features a combination of hand-printed images, appliqués and words on tees, tanks and one-pieces) and Morfs (a character-driven, vintage-inspired line featuring hand-sewn sock monkey and guitar appliqués) make shoppers feel like they’re getting a one-of-a-kind purchase, according to Graddy.

For some, it’s all about attention to detail via embellishments, trims and other small extras. Orange, Calif.-based Tralala designer Anastasia Backstrand noticed retailers—and ultimately, shoppers—have been increasingly drawn to her “special” pieces, especially within the last five years. “They can see there is more work in it,” she said. These garments, which she estimates make up about a fourth of her overall line each

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season, differ from the rest of her collection because they have added embellishment (appliqués, ruffles with raw edges, die cutting, etc.), and they cost an average of  to  percent more.

In response to the demand, she’s expanded those offerings.

“I hope our attention to detail continues to be why people will buy us,” said Shannon Latham, designer and owner of Little English, a Lexington, Ky.-based brand that specializes in smocking and crocheting. She hopes customers find value in its predominately hand-done work, which is manufactured in El Salvador and Peru. “Little English has been built on special items that customers feel can be handed down,” Latham added.

Keeping the economic situation in mind, Little English has added a few pieces at lower price points for Fall ’. The items stay true to the brand’s handmade philosophy, but introduce fabrics like soft-wash corduroy that help create a  to  difference at retail. Many of the pieces still have smocked and crocheted details so shoppers can purchase an item that has that special touch, but not feel like they’re breaking the bank.

At The Lolly Garden, shoppers also find value in “wow” items—pieces that make a visual statement. Although they retail for , Belle Ame pettiskirts continue to fly off the shelves. “I can’t keep them in stock,” said Graddy, noting that grandmothers love them for their extravagant ruffles. Jottum is another line that, despite its high price tags (a skirt, for example, retails at The Lolly Garden for ), continues to be a hit with consumers. However, Graddy typically buys the line’s infant pieces knowing they’ll likely be picked up as gifts. “It’s a grandma thing,” she says of the line. “They [grandmothers] get the fun stuff that’s not practical.”

Keeping It Practical On the other hand, some retailers noted that practicality spells value more than anything else. A top seller at Brooklyn, N.Y.’s Mon Petit Child is a two-in-one top by IKKS. Owner Sara Sicherman noted parents love the design—which has a detachable sweater—because of its dual purpose. “Kids can wear the sweater in the morning, and when it’s hot, they can remove the sweater,” she said. Bernstein of Harper Lane noted the importance of being able to layer an item and wear it on multiple occasions because some parents don’t consider a piece very valuable if it’s functionality is limited. “People don’t really want to buy something their child is only going to wear once,” she said.

“If it’s for [a daughter’s] third birthday, they want it to be special but something she will be able to wear again.”

At Synchronicity Boutique in Baltimore, practicality comes in the form of a Grecian-inspired dress by Un Deux Trois.

39

Little English

Tralala

Belle Ame

ATLANTA 404-688-4780 • CHARLOTTE 704-737-2633 • DALLAS 214-638-5466 • NEW JERSEY 609-471-6189 •

ORLANDO HOME OFFICE 800-354-2485 willbeth@cfl.rr.com Visit us at the Childrens Club New York Show October 2009

www.willbethinc.com

Buyer Eileen Rome is planning to reorder the dress, which converts from full sleeves to spaghetti straps, because of its popularity among parents and their bat mitzvah tweens. Rome and store owner Karen Mazer said they’re constantly on the search for multifunctional dresses (the store caters to girls  and up, many of whom come to the boutique for bat mitzvah attire). “We’re always looking for something that has a jacket or a bolero that goes with it,” Mazer explained, noting the importance of arm coverage during the Jewish ceremony. After the ceremony, however, the girls want a look that’s a bit less conservative.

“They want to be the star of the show—they really want to shine,” Mazer noted. “It’s nice to have something that’s really modest and coverts to something fun and playful.”

But this wasn’t always the case: Rome said it wasn’t until recently that dual functionality has become a prerequisite among shoppers seeking bat mitzvah gowns. “Normally, they would have come in to buy two dresses and the mom wouldn’t even care,” she added.

Quality Time Some retailers noted that price isn’t always a factor, especially when quality is superior. Sicherman of Mon Petit Child is also a fan of Jottum, which sells between  and  in her store. “The quality is amazing,” she noted. “It justifies its price.” Lately, she has noticed an

True Value

Retailers advise manufacturers on how to pack more oomph into their lines.

• Be Detail-Oriented. “A bow here, a ruffle there—just a little bit can add so much to the garment without raising the price,” said Amanda Graddy, manager of The Lolly Garden. She and other retailers noted there’s much to be said about the “extras.” Consumers consider the items special and will often spend more than usual for added detail.

• Offer the Whole Shebang. Customers often associate value with sets for two reasons: They don’t have to do the legwork of putting together an outfit, and they feel like they’re getting more bang for their buck.

• Maintain Quality Control. Maintaining quality is key to keeping customers, said Mon Petit Child owner Sara Sicherman.

She stopped carrying a once high-quality European line after its zippers began to break. Every company is looking to cut costs today, but skimping on quality is not the way to do it—especially when consumers have come to expect it from a brand.

• Do Double Duty. If an item has extra functionality—say rever-sibility—parents feel like they’re getting two items for the price of one. And if a vendor offers choices, the value of an item increases. Harper Lane owner Stacy Bernstein likes that Pink Chicken, which designs knit leggings to pair with its shift dresses and tunics, offers both warm- and cold-weather options.

unfortunate trend among high-end brands: She has found many are skimping on quality as a way to cut costs. Sicherman said this is “ruining” such brands, because people associated value with their craftsmanship. “If they can’t keep the quality, it’s not worth it,” she added. Jottum has stayed true to its quality, Sicherman said, which she believes is a reason it continues to sell through.

Bernstein of Harper Lane said pajama company Esme is a top seller year after year because of its consistent quality. It’s like “butter” to the touch, she said, which is why parents will fork over -plus for a set each season. “People really want to put something on their child that feels good,” she said. The same goes for Splendid and Ella Moss Girl, said Graddy of The Lolly Garden, noting their modal, cotton and Lycra combinations are irresistible because of their hand. But not all high-quality brands are high-priced. Karen Stout, co-owner of Fritz & Gigi, The Children’s Shop in Concord, Mass., gives One Kid thumbs up for its dedication to quality, noting that its garments hold up well after many washes; Graddy praised Baby Nay for sharing the same qualities.

Whatever the definition of value may be, Stout said it’s crucial for vendors to listen to their reps. Oftentimes, manufacturers “do their own thing,” and ignore the outside voices. But Stout says that can be a major disservice, and keeping an open mind and open ears will likely be advantageous. “A lot of times, reps know what sells and what doesn’t,” she concluded. “Listen to your reps or the people who are actually going to [work with] the child.”

•

ANYWHERE

IN THE

WORLD EUROPEAN BRANDS’ FALL

’09 COLLECTIONS TAKE ON A

GLOBAL INSPIRATION.

BY NICOLE YEE

EUROPE’S LEADING FALL/WINTER ’09 THEMES, silhouettes, colors and materials were unveiled in January at the th edition of Pitti Immagine Bimbo in Florence, Italy. A total of  children’s wear brands from around the world showcased their new lines to an audience of , buyers who shopped the show’s eight sections. New at this edition was the Apartment luxury lifestyle section, which housed  brands including Little Marc by Marc Jacobs and Bonnie Young. Although the number of buyers from Spain and Greece decreased from last year’s edition, show management noted new interest from Brazil, Poland, Czech Republic, New Zealand, Syria and North Africa.

In contrast to the dismal economy, many of Pitti Bimbo’s runway shows captured a lighthearted, extravagant energy with fluffy feathers, luxurious furs, layers of tulle, shiny ciré and sequins. The only telltale sign of troubled economic times came from the neutral color palette that permeated many of the runway shows. While vibrant hues did appear (berry tones, blues, yellows and rust led the way), many designers played it safe with muted hues. Lu-Ma and Moschino presented head-to-toe black; Elsy’s dominant color story centered on gray and ivory mixed with beige; and Monnalisa showed camouflage in varying shades of browns and grays. Similar to Christian Dior and Chanel’s Spring ’ collections, many children’s brands utilized

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March 2009

classic black-and-white color combinations as seen in Lu-Ma, Miss Blumarine, Miss Grant, Monnalisa and I Pinco Pallino’s winter collections.

“To a certain extent, color becomes more somber during a recession—especially for bigger ticket items,” said Leatrice Eiseman, director of the Pantone Color Institute. “You will see more neutral colors and the use of complex neutrals—hues that bridge color families.” Eiseman cited browns so dark they almost appear black or blacks that could pass for dark gray as examples. Leslie Harrington, executive director of The Color Association, also forecasted the popularity of black and white in the coming months. “This color combination continues to be strong because of the economy,” she noted. “You need classic colors that stand the test of time. These two colors have all the right elements.” Meanwhile, Lilly Berelovich, creative director of Fashion Snoops, predicts Fall ’ will possess a heavy vintage influence as the economy forces people to buy less and “mix and layer the old with the new.”

In addition to a neutral color palette and vintage influence, Pitti Bimbo presented a comprehensive view of how the global landscape has influenced the European children’s market. From Parisian chic to Russian boho, here’s a look at the leading trends for Fall ’ that are sure to pop up Stateside.

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PARISIAN CHIC Classic silhouettes mixed with sophisticated embellishments and feminine details demonstrate this theme, which is defined by metropolitan elegance with a bit of extravagance in the form of fur detailing, sequins, tulle, lace and sparkling crystals. Oftentimes, casual silhouettes like oversized cardigans and sweaters get paired with frothy skirts or sequined minis for an updated look. Classic colors are key to this grouping, with somber grays, black and white subtly perked up with pops of powder pink or salmon. “It’s like a fairy tale—very charming and slightly whimsical,” noted Khalym Schell, children’s editor for Stylesight, a trend forecasting firm.

“There’s a lot of tulle, but this season it’s mixed with other materials like lace, satin or taffeta.”

Simonetta’s Aristogirls grouping captures this essence with pleated lampshade organza skirts adorned with grosgrain ribbon, slim-fitting trousers with jewel zippers, jacquard with lurex thread finish and ruching. Touches of gold and silver complete the look.

At Elle, head designers Jean-Pierre and Régine Bretaudeau noted the fall collection pays tribute to “a little mischievous Parisian girl” with modernized classic silhouettes—for example, slim-cut waxed denim, puff-sleeve dresses and a varnished trench coat. Leading colors include “city shades” of black and gray enlivened by bold red. Straight out of Paris, Charabia adorns its dresses and skirts with feather trim in addition to layering white fur vests and shrugs over casual knit dresses. Meanwhile, Elsy’s Bon Ton Chic group dresses up wool blend and glossy chenille silhouettes with sequins and Swarovski crystals; silhouettes include belted sequined skirts, fur ponchos and sequined blazers. Miss Blumarine’s latest collection includes a white and silver group that includes angora pullovers embellished with Swarovski crystals; soft chenille and tulle skirts embroidered with tiny roses; black and white floral prints on silk jersey silhouettes; cropped shrugs; embroidered ivory lace dresses paired with fur shrugs; and peach silk dresses with intricate sequined designs.

GERMAN WORKWEAR

Monnalisa

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Inspired by the ’s and authentic workwear, this theme is a masculine-inspired story with a vintage feel, explained Jeanine Pesce, trend analyst for Promostyl Americas. “It’s a return to the basics,” said Pesce, who listed sweatshirts, ribbed sweaters, jodhpurs, chunky knits and corduroys as evidence. “It’s a definite unisex look.” Durable fabrications in this category include sheepskin, tweed, gabardine and corduroy. Pesce added that this theme lends itself to an aviator inspiration—a look that Stylesight’s Schell found was prevalent at the European shows, especially in boys’ coats. Berelovich of Fashion Snoops agrees that “heavy industry” will be an important story for boys for fall/winter. “It’s a distressed look—tinted denim, layers, plaids, suspenders and grunge,” Berelovich noted. “Visuals will include images of tools, tractors and other items related to construction or the farm.” She added that the color scheme for this grouping will consist of shades of blue, deep green, brown and purple, a color predicted to be hot for boys this coming fall season. Diesel’s Fall ’ boys’ collection explores this trend with distressed, grungy denim, acid washes, patches, heavy durable fabrics and color treatments that give garments a “dirty” appearance.

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RUSSIAN BOHO A hippie spirit, a global influence and a hint of fur complete this emerging theme. “A hand-knit feel is key,” Pesce said. “It’s all about clashing prints, overemphasized adornments, ethnic details, patchwork, ikat and old-fashioned embroidery.” Colors to look for include red, turquoise, violet and terra cotta, she added. Schell of Stylesight sees a definite move to the “Russian doll” look. “It’s ethnic folk meets boho meets vintage hippie,” Schell noted. Fashion Snoops’ Berelovich expects to see a jumbling of patterns. She said, “It’s a lot of mixing and matching prints like paisley, ditsy florals and patchwork.” Unusual color combinations are also spotted within this trend, a movement influenced by Japanese anime. “It’s about using odd colors together and taking different values of the color,” said Eiseman of Pantone Color Institute, who explained that designers will take two complementary colors like green and red and use unusual variations of the two, showing

soft pink paired with an acidic yellow green in their lines.

Miss Grant explores this trend in a bohemian grouping with a renewed ’s mood. Featuring blue and green water shades, the collection showcases fulllength gypsy dresses and bell-bottom trousers; fabrics include luxurious silks and velvets. Faux fur, knitted items, fleece and wool are found in Cakewalk’s folkloric collection that uses quilted flowers and wool embroidery to emphasize a nomadic influence and dress up classic bodies. There, the colorful palette includes red, pink, apple green, as well as gray and brown. With an oversize Babushka doll as the backdrop to their fashion show, Nolita Pocket’s vibrant collection told the Russian boho story in a line rich with mixed prints, colorful paisleys, crocheted shawls, long f loral skirts, knit dresses with hand embroidery, fur hats and oversized flower headpieces. Meanwhile, Elsy’s “Moscow” grouping presents cream and natural colors on cozy and comfortable ponchos,

PARISIAN CHIC: Lu-Ma

sweater dresses, trousers and oversized cardigans. Mohair and chenille fabrications dominate this grouping with fur details adding extra warmth.

AMERICANA COUNTRYSIDE

GERMAN WORKWEAR: Diesel 44

March 2009

RUSSIAN BOHO: Nolita Pocket

The English countryside melds with America’s wide-open plains in this theme that combines polished prep school looks with a more casual, down home, country feel. “It’s very ‘Little House on the Prairie,’” noted Berelovich, who has coined the trend “frontier.” “You will see sweet liberty prints, layered blouses, denim vests, twill and overalls as well as traditional plaids and gingham.” Berelovich added that a “Bonnie and Clyde” story will also be important for fall. “It’s very preppy but with a vintage feel,” she said. “It’s more tailored and will consist of vests, cardigans, suspenders, wool jackets, collegiate sweatshirts and double-breasted coats with shorter sleeves.”

Schell of Stylesight noticed an “American” feel at Pitti Bimbo and Bubble London but believes the European interpretation is a bit more polished. As examples, she cites academic blazers, Scottish plaids, toggle coats, collegiate sweaters, bright denim and cords, and vintage sport hoodies.

Italian brand Baby Graziella explores this theme for boys and girls with several earnshaws.com

HOT TOPICS Pitti Bimbo exhibitors dish on the economy, the U.S. Consumer Product Safety Improvement Act (CPSIA) and President Obama.

Eric Barenton, owner and president, Charabia How are your U.S. sales? Sales have been down the last few years. It’s hard for all of Europe, too. It’s just not what it used to be. But we’re working with our U.S. importer to make prices better.

How is the CPSIA affecting your business? We love children and obviously want products to be safe, but I fear it may affect our creativity. For example, if you have a white dress with an embellishment and need to get rid of it because a child may choke on it, all you have left is a white dress. It also may affect our delivery dates and slow up the process. Eventually, prices may also go up.

What would you like to see President Obama accomplish? I want to see him improve the economy. In time, that will help everyone.

AMERICANA COUNTRYSIDE: Jeckerson

groupings that feature blazers, plaid shorts, oxford shirts, collegiate sweaters, patchwork vests and pleated skirts. While known for a preppy aesthetic, Baby Graziella’s Loretta Agostinelli noted the collection plays with a fresh color palette each season—this time it’s gray and green. Simonetta’s “Miss Manor” offers cornflower blue and white checked coats paired with jeans, denim blazers, an earthy brown blazer paired with a tuxedo ruffled shirt, a plaid shirt worn under a green shortsleeve flutter sweater and a denim overall dress with a plaid tiered skirt. Colors are inspired by nature and include chestnut, blackberry, raspberry and strawberry. Masculine fabrics like houndstooth checks and Scottish plaid offset airy organza and brocades, which lend a more feminine flair.

•

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Manuel Ramos Moreno, international sales manager, Mayoral How are your U.S. sales? They are not very strong. We have a lot of difficulty with the payment system in the United States. With our European customers everything is through checks and cash, and in the U.S. credit cards are the main form of payment. We still haven’t quite figured out how to work the credit card system, which has delayed our progress in the States. It also takes us a long time to ship our pieces there.

Where are sales strong? Italy, Portugal, Greece and Mexico.

How is the CPSIA affecting your business? We follow a set of rules established by the European Union as well as those determined by the U.K. that are even stricter than the E.U.’s. We [don’t worry about] the United States because the U.K. rules are so strict. We haven’t had a problem yet.

Omar Bekhouche, director, Berlingot How are your U.S. sales? Sales have been flat in the United States for the past three to four seasons. France is our main business and Spain, Italy and the U.K. are also very strong. We’re looking to get into the Middle Eastern and Eastern European markets. We’re also

breaking into China—we’re opening our first shop in Shanghai in April.

How is the CPSIA affecting your business? All our products fit the new U.S. regulations. In France, there’s an agency similar to the U.S. Consumer Product Safety Commission. We’ve always had to reach a stringent quality level with all our fabrics, colors and so forth.

What is your reaction to President Obama? It’s great. We share our happiness with Americans. We’re very hopeful.

Cristina Campanella, export department manager, Baby Graziella How are your U.S. sales? It’s tough. Our U.S. sales are flat now. Eighty percent of our U.S. business is actually in the New York area and East Coast region. We’re doing well in the U.K., Germany, Switzerland, Italy and Turkey. The Asian market is very unpredictable and our sales there have been fluctuating. It’s like no other market we’ve seen.

How is the CPSIA affecting your business? It’s just one more headache in an already difficult time for children’s wear.

Any lead found in our wovens and yarn is of the most minimal quantity and is too little to even test. We will spend the money to test our apparel and we will lose money, but it has to be done.

What is your reaction to President Obama? It won’t be hard to be better than President Bush! Obama will bring something new not only to the United States but to the world.

Giueseppe Carloni, executive sales manager, Simonetta How are your U.S. sales? Sales have been down the past few years. We’re doing well in Eastern Europe and the Middle East. We’ve been in Korea for about a year now and are doing well.

Sales in Japan have been suffering lately.

How is the CPSIA affecting your business? I’m not sure of the U.S. regulations. We already have a lot here in Italy regarding things like zippers and so forth.

What is your reaction to President Obama? He represents hope. I believe he will renew everyone’s spirit.

March 2009

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ADVERTORIAL

LOOK BOOK • FALL ’09 Leading brands describe their new and renewed fashions designed to give buyers top turns for the coming season.

Kissy Kissy Designed for babies every where, the hallmarks of Red Bank, N.J.based Kissy Kissy brand are traditional styling, handmade embroidery and smocking, and cozy materials. The company, which pioneered the Peruvian Pima cotton market, is committed to classic themes on functional baby basics like one-piece footies, convertible gowns and reversible playsuits. Fall themes include poodles, florals, trains, airplanes and coordinating knight and princess conversational prints. Recognizing that feminine touches are in, the brand tempts buyers with tasteful ruffles on one-pieces and dresses while keeping baby’s comfort in mind with a new sweatshirt-like knit fabric. Standout groupings from past collections like Mini Florals and Big Top make a reappearance with seasonal additions like warm velours. For special occasion customers, Kissy Kissy expands its Besos christening collection with items that feature crochet details as well as new knit dresses designed to retail below $50. Wholesale prices range from $7 for one-pieces up to $100 for handmade christening gowns. Visit www.kissykissyonline.com.

Right Bank Babies Catie Foster, vice president of sales and operations for Los Angeles-based Right Bank Babies, is most excited about the possibilities that her Fall ’09 collection affords buyers, consumers and kids. The styling borrows from the Old Hollywood days of the 1920s through ’40s. Best sellers from past collections reappear for fall with updates based on these bygone eras; the reversible skirt now features tuck pleats at the hem and the ruffle dress is offered in taupe, pink and blue/brown with gunmetal organza trim.

Versatility is also important to the brand—a fact that will come as no surprise to those familiar with Right Bank Babies’ signature reversible A-line “flip-flop frock” dress. Pieces are carefully designed to grow with children (dresses become tops as a child ages), mix and match throughout the line, and layer to provide a greater variety of practical applications.

Wholesale prices for reversibles are $22 to $25; classic styles run $25 to $68. Visit www.rightbankbabies.com.

Biscotti With a dash of whimsy and a dollop of romance, Biscotti has developed the perfect recipe for dressing girls both big and small. “Stores continually give us feedback that our garments sell before they can even hang them on their racks,” sales director Judy Beall said. “Our attention to detail and quality is appreciated and unmatched at our price points.”

The Oakland, Calif.-based brand has incorporated proven consumer-pleasers like red taffeta and bubble skirts into its Fall ’09 collection. The brand has also had great success with styles that combine netting and velvet, so it has developed a signature azure dress with a chocolate netting overlay and chocolate velvet shrug. Other key colors in the line include deep green and shimmering ivory with gold.

Wholesale prices range from $26 to $60. Visit www.biscottiinc.com.

ADVERTORIAL

G-Dad Buzz Basics With her new collection, Beth Elser, designer of Virginia Beach, Va.-based Buzz Basics, set out to prove that basics don’t have to be blah. Elser’s aim is to provide versatile styles that help girls express their personalities as they move through their days. As a former retailer and mother of two daughters, Elser is definitely qualified to provide garments that engage kids and satisfy their mothers. The line, which spans from toddler to tween, offers buttoned-up options like fine-wale corduroy Bermudas and crisp graphic tees, as well as carefree embellished tunics and color-blocked dresses. “One of the goals of designing a basics line is to help simplify wardrobe issues for girls’ sizes 2 to 16,” Elser explained.

“All of these items can [satisfy] both the conservative shopper as well as the trendier one.” The line wholesales between $13 and $24. Visit www.basicswithabuzz.com.

Todd Harding’s new company, Fairfax, Va.-based G-Dad, offers buyers the opportunity to expand their giftable options while celebrating a key person in a child’s life: granddads. While grandmothers are consistently targeted as a primary consumer, grandfathers are equally proud of each new addition to their families. With G-Dad, buyers can fill out their selections of family-inspired items.

One-pieces that proclaim “G-Dad Rocks” give babies the opportunity to brag on everyone’s favorite family member. “Our collection uses quality fabrics, vibrant colors and cute sayings for the one missing person in children’s apparel,” Harding said.

“It’s a perfect addition to the products celebrating grandmothers, aunts and uncles.” The line comprises 100-percent combed cotton infant bodysuits, toddler T-shirts and hats. Wholesale prices range from $7 to $12.50. Visit www.g-dad.com.

Luna Luna Copenhagen Designer Heidi Maria Schwarck’s affinity for easy yet sophisticated pieces is evident in her choice of favorite garments from her fall collection: jewel-toned, ruffled velour separates. The items, which buyers will recognize as updates from past Luna Luna Copenhagen collections, also epitomize the marriage between Schwarck’s Scandinavian background and her current California lifestyle.

Schwarck believes her Malibu, Calif.-based brand bridges the tastes of parents, grandparents and gift-givers alike through heirloom quality and unique styling. This season, the former women’s wear designer draws inspiration from the 1960 film “La Dolce Vita,” evident in Venetian-inspired colors and trims, as well as the trend-launching “Gossip Girl” TV series, which prompted the inclusion of tartan plaids. Unique, girly and easy is how Schwarck describes her line, and she noted it’s a look shoppers seek. “Our customers recognize the value and really identify with our product,” she said. Wholesale prices range from $17 for tops to $55 for fancy dresses. Visit www.lunalunacopenhagen.com.

ADVERTORIAL

LOOK BOOK • FALL ’09

BabyLegs Designed to solve practical problems for moms (e a s y d iaper changes) and babies (knee protection for crawlers), BabyLegs of Seattle has sparked a fashion trend. After prompting a legwarmer resurgence, the company is now turning its attention to socks. The Fall ’09 collection will include socks that coordinate with the line’s popular Modish collection. The grouping, which focuses on timeless color combinations like brown with pink or blue, is emblematic of the brand’s use of color and patterns to offer shoppers fun apparel accompaniments. BabyLegs will also bow the Dynamic group, a legwarmer collection characterized by ornate textures and classic colors, including black and pink.

Wholesale prices range from $5 to $20. Visit www.babylegs.com.

Babybloggers E-mail, text messaging, IMs, blogs, vlogs—It’s a high-tech world filled with digital communications and virtual relationships. Denverbased Babybloggers aims to br idge the gap between the virtual world and real life through a humorous, giftable collection of baby basics. Inspired by her kids’ love of texting, owner Victoria Smith launched the company to add some relevant levity to the world.

The brand’s Happy grouping goes back to basics with a black and white color scheme to capture the simplicity of text messaging. The line includes organic and regular cotton pieces such as bodysuits, infant and toddler T-shirts and diaper covers. Inspired by kids’ desire to act like grown-ups, the boys’ diaper covers are designed to look like dad’s boxers and include fun quotes like “LMDO” (laughing my diaper off). Wholesale prices range from $5 to $10. Call (303) 548-6192.

Will’beth Outfitting children is a family affair for Will’beth—one that extends from the husband-and-wife team who founded the company through its longtime design and sales teams to include its beloved customer base. For 35 years, the Orlando, Fla., company has focused on offering an extensive line of high-quality, 100-percent cotton knits, special occasion wear and sportswear that ref lects the wholesomeness of childhood. The brand keeps traditional styling at the forefront to produce the heirlooms and keepsakes consumers have come to expect. Hand embroidery, delicate lace and classic smocking signal the care that goes into each garment. For fall, the warm color palette comprises brown, green and burgundy as well as red plaids. Fabrications include velvets, silks, knits and poly cottons.

Garments are assembled into tightly coordinated groups to offer consumers the picture-day attire they rely on from Will’beth. Visit www.willbethinc.com.

ADVERTORIAL

Limeapple Limeapple, an activewear brand from Calgary, Alberta-based Girl & Co., is all about energy.

The Fall ’09 collection channels the natural liveliness all young girls possess through fun colors and patterns. Made of high-performance fabrics, the collection of tanks, tees, hoodies, skirts, capris and pants are breathable, stretchy and antibacterial. Designer Debbie Naren’s concept is to provide garments for girls sizes 4 to 14 that they can wear all day— from school to shopping to dance class. “I wanted the kids to be free. Even jeans sometimes pinch and are uncomfortable,” she said. “With these clothes, they can be active any time.”

Color-blocking is a big component of the line with vibrant hues like turquoise, lime and pink providing bright pops when paired with black. Naren thinks the printed hoodies will become new favorites thanks to fun patterns like argyle, animal prints and nature designs. Naren has also packed the line with updates on past top sellers, including the Ashtanga tank as well as bubble hoodies in girls’ favorite minky dot material. To help buyers economize and build an assortment based on sure things, Limeapple has developed a special pre-pack of its best-selling tops, pants and hoodies at a 20-percent discount compared to à la carte pricing. Visit Limeapple at www.limeapple.ca.

Kalencom New Orleans-based Kalencom is devoted to keeping moms and caretakers in style and on the move. Through its extensive line of environmentally friendly diaper bags and layette items, the brand incorporates fashionable and functional details. The latest addition to its bag line, the Traveler, breaks the mold with an oversize, rounded shape in rich hues like gold, cream and chocolate as well as a funky graffiti print. Owner Monica Kalozdi said the style is so popular in the office that many employees are already planning to snap up bags for themselves.

In general, color is a leading characteristic of Kalencom bags, which have recently taken cues from nature with hues like green, golden yellow and warm orange. Popular prints like disco dots and paisley will carry forward as will the company’s best-selling classic—a coated, single-buckle bag. Kalozdi said the brand has also bolstered its organic layette offering through the addition of small details, all while holding prices steady. Diaper bags wholesale from $25 to $50; layette pieces are $4 to $16. Visit www.kalencom.com.

calendar Market dates and events

JUNE 10-12

FFANY Hilton New York & FFANY member showrooms

New York, NY www.ffany.org

12-16

LA Fashion Market California Market Center

Los Angeles, CA (213) 630-3600 www.californiamarketcenter.com

13-16

Atlanta Women’s and Children’s Apparel/Accessories Market AmericasMart Atlanta, GA (404) 220-3000 www.americasmart.com

24-30

Dallas Total Home & Gift Market Dallas Market Center Dallas, TX (214) 655-6100 www.dallasmarketcenter.com

JULY 7-15

Atlanta International Gift & Home Furnishings Market AmericasMart Atlanta, GA (404) 220-3000 www.americasmart.com

9-12

TransWorld’s Jewelry, Fashion & Accessories Show Donald E. Stephens Convention Center Rosemont, IL (800) 323-5462 www.transworldexhibits.com

14-20

CMC Gift & Home Market California Market Center Los Angeles, CA (213) 630-3600 www.californiamarketcenter.com

Editor’s Note: Show dates for all listings are subject to change. Please call the phone numbers or check the Web sites for a schedule of events. Show sponsors may e-mail updates to nyeditorial@symphonypublishing.com.

FIRST LOOK Nolita Pocket plaid dress; Charabia vest; MimPi tights.

FOLKLORIC FANTASY emerges in Fall ’09 girls’ wear with layered looks, mixed prints and handmade touches.

FUR DETAIL

adds a luxurious ele-

ment along with rich color palettes that span deep berry shades, midnight blues and sophisticated neutrals.

FULL SKIRTS and ruffles add feminine flair. For boys,

an industrial workwear influence reigns with an abundance of plaids, shearling and durable fabrics.

RETRO JACKETS

become

key pieces for little men as designers take sartorial cues from

Photography by Michael Brian

the world of aviation and the lumberyard.

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March 2009

51

Right Bank Babies tunic; turtleneck

by Mila and Bela; vintage hat.

f u r o c i o u s!

ETHNIC PRINTS AND FOLKLORIC EMBROIDERIES LEND A WARM AND FUZZY FEEL TO FALL. PHOTOGRAPHY

BY MICHAEL BRIAN

53

Hair and makeup by JSterling (www.jsterlingbeauty.com). Fashion Editor: Nicole Yee

Mademoiselle Charlotte shirt; skirt

by Save the Queen; Mim-Pi tights; scarf by CM O’Neal; Woolenstocks booties. Opposite page: Zaza Couture dress, shrug and tights; shoes by Minnetonka.

54

LAYERS ARE A GIRL’S BEST FRIEND

Opposite: Vest by Charabia; Imoga hoodie and twofer.

Above: Pink Chicken dress; Peekaboo Beans hooded vest and leggings; booties by Minnetonka.

57

Save the Queen top, Ragdoll and Rockets dress (worn as skirt); Trimfit tights; boots by Woolenstocks; vintage hat.

Opposite: Mila and Bela dress with rosettes; Kit + Lili striped top; Trimfit tights; scarf (worn as headwrap)

by CM O’Neal. Danica and Dylan dress and shirt; Mila and Bela leggings; cashmere cape by Poppy and Ned. Minnetonka booties worn by both.

58

BOHEMIAN INFLUENCES LEAVE THEM PANTING

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July 2008

59

rough tumble NO-NONSENSE, RUGGED DUDS MEAN BOYS CAN BE BOYS. PHOTOGRAPHY

BY MICHAEL BRIAN

DKNY shirt and pants.

Opposite: Jacket by Appaman; Bodemi shirt.

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62

Hair and makeup by JSterling (www.jsterlingbeauty.com). Fashion Editor: Nicole Yee

Above: Plaid coat by Knuckleheads; Appaman T-shirt and pants; model’s own shoes. Right: Diesel jacket; Rare the Kid sweater; Knuckleheads pants.

Opposite: Eternal Creation toggle coat and pants; Ciao Marco button-down shirt.

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Christine McCarthy Pampered Diaper Dude () - Hoohobbers () - Kalencom () - Liv & Co. () - Liz Lange by Timi & Leslie () - OiOi () - Pyknyk () - Reese Li () - Sally Spicer () - Storksak () - Zosephine () - Unwrapped Aurora () - Baby Fish Mouth () - Baby Kaed () - Child to Cherish () - Egg () - Giggly Gear () - Organic Cottontail () - Silly Souls by Babygags () - Smartee Pants () - The Baby Bunch () - Urban Tots () - The Goods Bibi & Mimi () - Carter’s by Goldbug () - Country Kids () - Dittany Baby () - Goldbug () - Huggalugs () - Keds by McCubbin () - Lil Darlings () - LittleMissMatched () - MP () -

Nix () - United Legwear () - Fur-ocious Charabia () - CM O’Neal () - Danica and Dylan () - Imoga () - Kit + Lili () - Mademoiselle Charlotte () - Mila and Bela () - Mim-Pi  -- Minnetonka () - Nolita Pocket () - Peekaboo Beans () - Pink Chicken () - Poppy and Ned    Ragdoll and Rockets () - Right Bank Babies () - Save the Queen () - Trimfit () - Woolenstocks () - Zaza Couture () - Rough & Tumble Appaman () - Bodemi ()-- Ciao Marco () - Diesel () - DKNY by Parigi () - Eternal Creation     Knuckleheads Clothing () - Rare the Kid () - I Spy Coco Bonbons () - Cute Baby Shoes () - Goffengel Workshop () -

Sales Management/Consultant, NY Trade Show Services 203-870-0980 www.cmsmllc.com

SLASH WAREHOUSE EXPENSES My Boy Sam Ltd. has been shipping retailers for 17 years both correctly and cost effectively.

We do every aspect from order entry to shipping.

Located in Northwest Connecticut We can move your expenses to profits Contact us at: Cottonsafe@skivvydoodles.com

Hatley () - House of Mongrel () - Jakc Designs () - Me Too () - Mini Rotation () - Sara’s Prints () - Wildkin () -

ad index Alessia ............................................................ 35 Angel Dear ................................................... CIV Babe Ease ...................................................... 64 Babybloggers ................................................ 36 BabyLegs........................................................ 50 Beverly Buscemi Miller ............................... 16 Biscotti .............................................................. 5 Bows Arts....................................................... 64 Bubble............................................................... 6 Bummis .......................................................... 66 Buzz Basics.................................................... 36 Cloud B ........................................................... 21 Coccoli ............................................................ 37 Dallas Market Center ....................................11 Frogs, Frills & Daffodils .............................. 65 G-Dad .............................................................. 49 Gerber............................................................... 8 Gigi’s................................................................ 65

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Girl & Co. ........................................................ 31 Hart Schaffner Marx .................................... 29 Hatley .............................................................. 13 Huggalugs ...................................................... 65 I Play................................................................ 65 Isoki ................................................................. 64 Jack & Lily ........................................................ 9 Jammers ........................................................ 33 Jefferies Socks...............................................41 Kalencom ....................................................... 40 Kissy Kissy ......................................................41 Krickets .......................................................... 26 Luna Luna Copenhagen .............................. 25 Mighty Fine....................................................... 2 Mooncakes..................................................... 66 My Nap Pak .................................................... 66 My Vintage Baby .............................................. 4 No Slippy Hair Clippy.................................... 66

Pearl.................................................................. 3 Philips Nizer................................................... 16 Pinc Premium ............................................... 15 Pink Axle......................................................... 64 Pippi Tails ....................................................... 66 Rebel Ink Baby............................................... 65 Right Bank Babies ........................................ 24 Rockin’ Baby Sling ........................................ 65 Short ............................................................... 66 Skechers .......................................................CIII Stylease .......................................................... 66 Teeny Tiny Optics........................................... 64 Tralala ............................................................. 64 United Legwear ............................................... 1 Washington Shoe Co. ...................................CII Western Chief .................................................. 7 Will’beth ......................................................... 40 Zutano ............................................................. 17

March 2009

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I SPY TO D AY ’ S T R E N D S Sara’s Prints pajamas

Jakc Designs shirt with felt appliqué

Hatley one-piece

Booties

by Cute Baby Shoes

Me Too shirt Goffengel Workshop popup photo album House of Mongrel organic cotton hoodie

Coco Bonbons outfit

Wildkin backpack

Mini Rotation receiving blanket

PHOTOGRAPHY BY DEAN POWELL

Universal Appeal Kids gravitate to space-age apparel and gifts.

BY ANGELA VELASQUEZ 68

March 2009

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