Earnshaw's | Infants', Girls', Boys' Wear Review | 2010 • March1

SPECIAL DELIVERY: INSIDE MAMIYE’S LITTLE ME BABY BRAND • THE SKINNY ON DENIM’S NEW DIRECTIONS

INFANTS’, GIRLS’ & BOYS’ WEAR REVIEW

Spot On! Our Essential Fall ’10 Sportswear Guide

MARCH 2010 $5.00

2010 years! charmed

®

Little Me

112 w. 34th Street Suite 1000 NY, NY 10120 212-279-4150 Mark Zelen

www.littleme.com Northeast/Mid-Atlantic– Robert Drucker 781-320-9477 Southeast – Paul Daubney 404-577-6840 Caribbean/Latin America – Ana Hidalgo 305-266-8745 Texas/Southwest – Lonnie Muse 800-437-5136 West Coast – Teresa Stephen/Joanne Torres 866-723-KIDS Midwest – Richard Finkelstein/Al Zaiff 800-935-0236

Little Me is a Division of Mamiye Brothers Inc.

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FAS H I O N 44

Fall Tails Comfortable sportswear separates allow kids to be kids, no matter what’s on the agenda.

60

The Look: Statement Pieces Bodices adorned with necklaces provide extra oomph in girls’ wear.

NEWS 14 16

Apparel Licensing COLUMNS

18 20 24 26 28 54

What’s Selling Pampered Unwrapped The Goods C2C Retail Profile IN EVERY ISSUE

10 11 43 59 59

Publisher’s Letter Editor’s Letter Calendar Where to Buy Ad Index

Cover: Aliyah, with her dog Sasha, wears a Zaza Couture dress and tights. This page: Mish Mish tunic; Bongo by Mamiye Brothers printed jeggings and Sand Cassel Kids by Goorin Bros. hat. Fore! Axel and Hudson button-down and vest; Eternal Creation pants.

FEATURES 30

Little Me, Big Business Mamiye Brothers executives discuss how they’ve evolved the venerable Little Me baby brand to represent a better value for moms and gift-givers.

36

Novel Ideas European brands break through the darkness of the recession with fun details and innovative styling, presenting sartorial optimism for fall.

40

Denim’s Day Jeans borrow distressing and washes from the past and push forward with color and ultra-skinny silhouettes.

EARNSHAW’S INFANTS, GIRLS AND BOYS WEAR REVIEW ISSN 0161-2786 (USPS-320-090) The business and fashion magazine of the children’s wear industry is published monthly by Symphony Publishing NY, LLC, 8 W. 38th Street, Suite 201, New York, NY 10018-0150. The publishers of this magazine do not assume responsibility for statements made by their advertisers in business competition. Periodicals postage is paid in New York, N.Y. and additional mailing offices. Subscription price for one year: U.S. $48; Rates outside U.S. available upon request. Single price copy, $5. Copyright 2010 by Symphony Publishing NY, LLC. Postmaster: Send address changes to Earnshaw’s Infants, Girls and Boys Wear Review, P.O. Box 8548, Lowell, MA 018538548. Publisher is not responsible for unsolicited manuscripts or photos. Any photographs, artwork, manuscripts, editorial samples or merchandise sent for editorial consideration are sent at the sole risk of the sender. Symphony Publishing NY, LLC will assume no responsibility for loss or damage. No portion of this issue may be reproduced without the written permission of the publisher. Printed in USA.

The Art of Perfection PUBLISHER’S LETTER

π

You may have been surprised upon receiving this month’s issue of Earnshaw’s. It’s not just bigger, but it looks, reads and feels better than ever before, thanks to the latest redesign complete with a new page size, an upgrade in paper quality and a front-to-back makeover.

For those of you wondering why we’d invest in upgrading a magazine that is clearly regarded as the industry leader, the answer is simple: Because we believe that our readers and advertisers deserve excellence. And that is exactly what we have accomplished with this exciting undertaking.

The new format makes reading Earnshaw’s more enjoyable and efficient with its re-imagined layouts and inventive, modern graphic treatments highlighting the most important information. For retailers, this starts with salient statistics and essentials that can be quickly gleaned from articles as well as a more reader-friendly flow of the latest news and analysis, in-depth features and award-winning fashion coverage. For wholesalers, it allows your products to be showcased in a more luxurious environment (our wider trim size equates to larger imagery) and our rich, matte paper reveals even the finest details in your latest collections. I encourage you to run your hands over the paper; it feels like velvet.

In addition to these incredible cosmetic enhancements, look for the addition of two new regular monthly features: a Q&A and Retail Profile. While Earnshaw’s has long been deemed an invaluable training tool and will continue to be so, these two features will profile individual wholesale and retail executives, respectively. Far from puff pieces, they will address the major issues and challenges facing our industry and allow our subjects to offer their proactive and expert opinion. This exchange of ideas is something that all of our readers will benefit from. Moreover, it’s our opinion that such prominent business leaders deserve a strong platform from which to address the entire children’s industry. Where else but in Earnshaw’s?

At the recent KIDShow in Las Vegas, a manufacturer mentioned that he admired our decision to move ahead and invest in our print and digital properties at a time when many are cutting back. We have put tremendous efforts into the launch of our new website and the creation of E-shaw’s, our category-specific daily e-blasts, and the redesign of our print edition is yet another step forward.

We believe that it’s only through constant improvement of everything we do at Earnshaw’s that we can most effectively serve our industry, which we have faithfully done for more than 94 years.

I hope you enjoy the new and improved Earnshaw’s, which—in my opinion—is pretty close to perfection.

RITA POLIDORI O’BRIEN Publisher

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www.earnshaws.com

Rita Polidori O'Brien Publisher Caletha Crawford Editor in Chief EDITORIAL Leslie Shiers Managing Editor Melissa Knific Features Editor Angela Velasquez Editorial Assistant Jacqueline Micucci Contributing Editor Del-Ann Henry Editorial Intern Nancy Campbell Creative Director Trevett Neal McCandliss Art Director ADVERTISING Erwin Pearl Vice President of Sales ext. 17, epearl@symphonypublishing.com Caroline Diaco Special Accounts Manager ext. 18, cdiaco@symphonypublishing.com Jennifer Craig Special Accounts Manager ext. 19, jcraig@symphonypublishing.com Alex Marinacci Account Executive ext. 10, amarinacci@symphonypublishing.com Patrick Thomas Sales Representative, Canada (514) 383-0916, pthomas@symphonypublishing.com Maureen Johan Classified Sales (781) 453-9310, mjohan@symphonypublishing.com Laurie Guptill Production A D M I N I S T R AT I O N Melanie Prescott Circulation Manager Julie Gibson Webmaster EDITORIAL AND EXECUTIVE OFFICE 8 West 38th Street, Suite 201, New York, NY 10018-0150 Tel. (646) 278-1550, Fax (646) 278-1553 nyeditorial@symphonypublishing.com CIRCULATION OFFICE 21 Highland Circle, Needham, MA 02494 Tel. (781) 453-9310 ext. 24, Fax (781) 453-9389 circulation@symphonypublishing.com

SYMPHONY PUBLISHING NY, LLC CORPORATE HEADQUARTERS 26202 Detroit Road, Suite 300, Westlake, OH 44145 Tel. (440) 871-1300

Xen Zapis Chairman Lee Zapis President Rich Bongorno Chief Financial Officer Sid Davis Group Publisher

Great Expectations

Fashion goes from woe-is-me to wow, escaping the economy’s dark cloud.

EDITOR’S LETTER

This is going to sound crazy given that most of the πcountry has been hit by record snowfall this year, but I’m already looking forward to next winter. Though I’m typically a spring/summer type, eyeing the fall looks coming down the runway at New York Fashion Week has made me long for future cold snaps. Rich hues, cozy furs, body-conscious dresses, elongating trousers… The list goes on. Though many of the ideas have roots in recent past seasons, the designers have managed to make them look new and exciting—just the wow-inspiring shopping discoveries that would prompt me to part with my hardearned money.

Reviewing the European collections that showed at the January Pitti Bimbo show gave me a similar feeling. It was refreshing to see looks that were not weighted down by economic woes but rather styles that served to tempt shoppers out of their miserly ways. In an attempt to be smart merchandisers, many brand managers overshot in seasons past and ended up with garments that were solid but staid. No more. Ruffles, faux finishes and fur run through looks that are as lush for kids as their adult ready-to-wear counterparts. In “Novel Ideas” (page 36), we give you a look at the exiting trends already trickling

into the kids’ world via European brands.

Back at home, designers have re-imagined a cultural staple: denim. Thanks to the near-universal embrace of leggings, jeans—while still an important part of any American’s wardrobe—have had some heavy competition lately. With the advent of jeggings, however, denim companies have found a way to do their product in a way that better suits consumers’ current tastes.

Similarly, skinny jeans live on as the key silhouette for fall, with most brands offering multiple options, from simple dark washes to acid (now known as cloud) wash to motocross-inspired. In “Denim’s Day” (page 40), we break down all of the important shapes, washes and treatments for the season.

Finally, you may have noticed that we’ve made a few improvements of our own. While preserving the elements you enjoy about Earnshaw’s, we’ve provided a more contemporary format that better reflects the stylish, sophisticated direction of the children’s wear industry—and yet another instance of wow.

CALETHA CRAWFORD Editor in Chief

limeapple

Girl & Company www.limeapple.ca

1.800.359.5171

For all girls for all times...

APPAREL NEWS

NEW LINES

“ ROCK YOUR

BABY DRAWS INSPIRATION FROM THE EXCITEMENT & IMMEDIACY OF CONTEMPORARY POP CULTURE. ”

— Catie Foster, owner of

Catiedid Sales, U.S. distributor of Rock Your Baby

Melding a rock ‘n’ roll attitude with bold graphics, Rock Your Baby of Australia makes its Stateside debut for the “prematurely hip.” The boys’ and girls’ line, for sizes 0 to 7 years, is anything but conventional: Humor is injected throughout the collection with trompe l’oeil designs such as a hot pink blazer with black and white buttons and a ribbon under the collar and a belted motorcycle jacket with an asymmetrical zipper. Other pieces run the gamut from footless tights with ruffle trim and a red and white polka dot, tiered flamenco dress for girls to checkered pants and a gnome graphic tee with the phrase “I’m hangin’ with my gnomies” for boys. Rock Your Baby also offers accessories such as fedoras, blankets and burp cloths. Prices are $8 to $25 wholesale. E-mail catie@catiedidsales.com or visit www.rockyourbaby.com. • After a year of wear-testing, No Slippy Hair Clippy debuts a clip that doesn’t need a magnet for superior hold yet still won’t slip. The addition of a plush velvet foundation produces an identical hold to the original design. As a result, the clips are more streamlined and lighter weight. No Slippy Hair Clippy is in the process of implementing the velvet clips throughout its lines. Additionally, the company bows Clipettes, a collection designed to accommodate price-conscious yet stylish shoppers. The new line ($3.50 wholesale per pair) features 16 different ribbons and offers the brand’s signature non-slip grip. Visit www. hairclippy.com. • Chopstix Kids launches a line of faux-denim leggings for girls 6 months to 6 years. The ankle-length styles are a cotton/polyester/Lycra blend and feature contrast “stitching” and 11 bling-y designs on the fake back pockets, such as a lightning

bolt, peace sign, smiley face, guitar, rainbow, heart and more. Wholesale prices run $19 to $24. E-mail chopstixkids@ymail.com or visit www.chopstixkids.com. • Israeli line Ada Ada makes its way into the U.S. market with a clean, contemporary and comfortable collection for boys and girls 0 to 5 years.

Sparrows served as inspiration for the Fall ’10 line, which features original bird prints and a muted color palette in browns, grays, dark blue, black and sand. Pieces include a hooded, fleece-lined cape; a striped dress attached to a bodysuit with a ribbon around the collar; cotton interlock footed leggings; a V-neck vest; a reversible romper with French terry on one side and knit fabric on the other; a longsleeve tunic with wing-inspired elements on the shoulders; a waterproof coat with a back stripe and detachable hood; and more.

Wholesale prices run $13 to $51. Call Thread Showroom at (212) 801-2387 or visit www. adaada.net. • Inspired by the positive energy principles surrounding Zen, Los Angelesbased Skylar Clothing debuts for boys and girls 2 to 6 years old. Featuring everyday coordinates in high-quality, versatile fabrics, the collection offers silhouettes reminiscent of yoga wear for active children. The girls’ range includes blousy graphic tees, tunics, sweaters, thermals, dresses, pants and leggings in coral, fire, sky, lilac and natural colorways. For boys, long-sleeve graphic tees, thermals, polos and pants come in emerald, sky, fire, midnight, stone and natural. Zen-inspired graphics such as lotus flowers, zodiac symbols and buddhas are seen throughout the line, especially on Skylar Clothing’s signature super-soft bamboo/cotton tees. The line wholesales for $12 to $39. Visit www.skylarclothing.com.

Thread Showroom Opens in New Space Hoping to adopt more of a “walk-ins welcome” approach, Terra Fazzio has opted to move Thread Showroom to 34 W. 33rd St., Suite 306, in New York. “We really hope to get a crossover in buyer traffic,” she noted. Camaraderie between show-

rooms is certainly important, Fazzio said, noting that she plans to participate in the building’s market weeks. Thread Showroom transferred its nearly 20 lines (including Lola et Moi, Saurette, Lucky Jade and newcomers Little Pea and Ada Ada) to

the space Fazzio describes as “Anthropologieinspired.” Besides an updated aesthetic, Fazzio is modernizing the showroom’s logo; the phone and fax number will remain the same. Call (212) 8012387 or visit www.threadshowroom.com.

Correction: The contact number listed in the February issue for the girls’ label Surri was incorrect. Surri can be reached at (917) 797-0490.

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This little piggy went to market.

Bergdorf Debuts Children’s Department Last month, Bergdorf Goodman unveiled a new children’s section on the seventh floor of its New York location. Measuring 1,200 square feet and featuring an elaborate tree house, the department— dubbed Little BG—takes the place of the Best & Co. children’s shop, a leased area that closed after the brand declared Chapter 7 liquidaLittle BG is stocking kids’ wear from (left to right) Rachel Riley, tion last year.

Antik Batik, Kid by Philip Lim and Papo d’Anjo.

Nicholas Manville, vice president and divisional merchandise manager of children’s and decorative home, noted the new children’s department will encapsulate both classic merchandise and trend-right fashion. The initial assortment includes formal and casual apparel from high-end brands such as Joan Calabrese, Isabel Garreton, Hickey Freeman, Charvet, Papo d’Anjo, Loro Piana, Florence Eiseman, Bonpoint, Antik Batik, Tartine et Chocolat, Little Marc Jacobs, Junior Gaultier, Baby CZ by Carolina Zapf, Vilebrequin, Petit Bateau, Philip Lim, Chloé and Baby Dior. Little BG is also offering exclusive product lines from Le Guignol and Le Nouveau Né, plus a private label line for girls. Bergdorf’s plans to add a private label boys’ line in the future. Gift items—Steiff plush animals, keepsakes, receiving blankets, layette and more—round out the selection.

IL GUFO enters fall with its signature clean, linear lines and sophisticated color play.

The season’s inspiration comes from a walk in the woods, leading to a mix of natural shades like rose, moss, earth, bark and forest. Pieces already making a splash with European buyers include a wealth of down jackets and coats—especially in girls’, where padded taffeta pops with ruffles and bow details in vibrant hues like aqua and currant. Boys’ wear standouts include checked shirts with contrasting cuffs and collars as well as merino wool and cashmere knitwear. The collection runs from 0 to 14 years and is positioned in the luxury market. Contact Jamari at (212) 695-1733.

That’s one smart piggy.

Kidsworld: Children’s Apparel & Accessories Market March 11-14, 2010 Dallas Apparel & Accessories Market March 25-28, 2010 June 3-6, 2010

dallasmarketcenter.com | 800.DAL.MKTS

LICENSING NEWS Emily the Strange Hits Apparel “Strange” things are happening in girls’ apparel and sleepwear, thanks to new deals brokered by Gator Group, the global licensing agent for Cosmic Debris’ Emily the Strange property. “Emily is a character that resonates with girls who are on the path of self discovery and expression,” noted Rob Reger, founder and creative director of Cosmic Debris. “In our 15 years, we have provided millions of girls with the message of ‘Be Yourself.’”

Hybrid Apparel strikes that chord with a new line of girls’ sportswear, tees, fleece and cold-weather accessories for Fall ’10 featuring Emily’s graphic styling. Company founder Jarrod Dogan noted the character’s unique look has inspired truly breakthrough products. Call (714) 952-3866. In addition, SaraMax Apparel vice president Michael Saloman said his company has tapped key fashion trends for a line of girls’ sleepwear and underwear for sizes 4 to 14, which will be sold through major retailers. Call (800) 307-2689.

Collective Brands Does Star Wars Collective Brands and Lucasfilm Ltd. have solidified a multi-year licensing agreement for Payless ShoeSource and Stride Rite Children’s Group to produce Star Wars and Star Wars: The Clone Wars product lines.

Reportedly the top-rated boys’ brand in the U.S., Star Wars logos and artwork will be featured on children’s shoe collections and accessories, drawing from the TV and movie archives. The product design, development and marketing will be executed separately, allowing each business unit to create distinct collections. Both lines will hit retail this fall. The Stride Rite line, which wholesales for $16.50 to $25.50, will be sold through Stride Rite’s retail stores and website as well as department and specialty wholesale partners. Visit www. collectivebrands.com.

Toy manufacturer Kids Preferred launches plush and puzzles featuring Elmer the Patchwork Elephant (a preschool character featured in books

by David McKee); and buddy blankets, plush, rattles and teethers based on classic Winnie the Pooh characters; and more.

For details and pricing information, call (732) 274-1144 or visit www. kidspreferred.com.

Thomas & Friends Celebrates 65 Years At 65 years, Thomas & Friends is a runaway hit. The property has been the No. 1 license in the preschool toys category for nine straight years, per an annual poll by market research firm NPD Group. And as Thomas the Tank Engine rolls into his anniversary year, HIT Entertainment has tapped licensees such as Fisher-Price (toys), Global Designs (backpacks and accessories) and Jay Franco (bedding) to create special product lines marking the occasion. Apparel licensee Topsville, a division of Maywood, N.J.-based Jaclyn Apparel, reportedly doubled its Walmart doors thanks to the new vintage styling it added to its Spring ’10 collection, an aesthetic that complements the more traditional and comic book looks in the property’s style guide. The manufacturer is currently developing a full Fall ’10 collection addressing infant/toddler to size 5T, aimed at a wider distribution. Call Topsville at (800) 887-7570.

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HOT PROPERTIES Big Idea is partnering with Enesco, a gift and home décor company, on a Fall ’10 collection featuring the VeggieTales characters and their affirming messages. Enesco’s Gund division will create plush toys while its Gregg Gift division will produce faith-based gifts, home décor and accessories. Call (800) 436-3726.

• United Media seeks to bring Changes Apparel’s Pet Project brand—a T-shirt line from artist Debbie Allen—to new merchandise, focusing on the apparel, accessories, toys, back-to-school and domestics categories. A mix of animals, fashion, street art and music, the property targets girls ages 11 to 16.

For details, call (212) 293-8788. • Universal Pictures has named several licensees to support its upcoming 3-D feature “Despicable Me,” which opens nationwide in July. The movie follows Gru (voiced by Steve Carell), the world’s second-greatest villain, who is planning the biggest heist in history when he stumbles onto a bigger challenge—three orphaned girls who view him as a potential dad. Licensees include Hybrid for boys’ and girls’ apparel; Toy Factory for plush toys; Little, Brown Books for Young Readers for publishing; Ceaco for puzzles; Rubie’s for Halloween costumes; and Hallmark for stationery. For other licensing opportunities, call (818) 777-2440.

“WHAT RESONATES ARE THE RICH CHARACTERS, POWERFUL STORIES AND POSITIVE LIFE LESSONS.” —Gary Krakower, SVP of licensing for HIT Entertainment, on the root of Thomas & Friends’ longevity

WHAT’S SELLING RETAILERS IN INDIANA EXPLAIN HOW THEY PREFER TO DO THEIR BUYING. by angela velasquez

Fishers, Ind.

Room Seven

NURTURE

Indianapolis, Ind.

Zutano

Unmoved by “specials,” owner Kristin Kohn said she would rather buy with her gut and select brands she has faith in. “I don’t allow show promotions to pressure my decisions,” she said.

“If a promotion is too aggressive, it can have a reverse effect, leaving me feeling [the line is] not selling well at wholesale.” Kohn attends the ENK and NYIGF shows in New York as well as any overlapping markets, but she prefers visiting showrooms. “Meeting the designers and owners of the lines we carry is important,” she noted. “It’s the best way to find out what sets that line apart.”

O’CHILD BOUTIQUE

Bloomington, Ind.

Mim-Pi

A diverse, unique selection doesn’t come easy, said owner Nancy Bradley. “Moms don’t want to see their child wearing the exact same outfit as another child,” she noted.

“But pre-packs limit my ability to add variety.” Despite that issue, Bradley said vendors are wisely offering free shipping and percentageoff deals—bonuses she looks for while shopping Chicago’s Stylemax and Children’s Wear Collective. She also likes getting vendors’ catalogs before shows, so she can plan her route.

INFANTS/TODDLERS

GIRLS 4 TO 6X

BOYS 4 TO 7

ACCESSORIES/GIFTS

j

Room Seven twirly, layered floral dresses

j

j

Cach Cach bubble dresses with j matching leggings

jKate Mack tutu swimsuits Anita G mix-and-match tanks, j skorts, shorts and tees

Wes and Willy “Golfers vs. j Caddies” polo shirts

jPediped silver gladiator sandals Crimson Tate modern reversible j quilts in blue, green and pink

Le Top brother and sister outfits with duck and daisy prints

Babysoy kimono-style bodysuits j and knot hats in blue, pink and chocolate

Zutano bubble suit and pocket j dresses in brightly striped patterns and green dots

Appaman one-piece with logo j appliqué Daily Tea wrap dresses in floral j and nature prints Baby Lulu drop-waist T-shirt j dresses C’est La Vie jumper dresses with j matching tights

— 18

Me Too lightweight coats in funky j colors and with asymmetrical hemlines

Just A Cheap Shirt pencil-striped, j button-up shirts with a gathered waist

Mishu Lulu pink and green Garden j Veggies tees and printed bubble

jAlpha Industries aviator coats jAppaman football jersey T-shirts Just A Cheap Shirt rugged j washed, roll-sleeve shirts with patchwork and embroidered details

Knuckleheads hooded sweatshirts j and button-down shirts

jDaily Tea ticking stripe pants

skirts

Mim-Pi embellished jumper j dresses

jC’est La Vie frilly skirts Deux par Deux striped tops with j coordinating gypsy skirts

jPiper Children’s Boutique jNurture jO’Child Boutique

EARNSHAW’S • MARCH 2010

Charlie Rocket tie-dye peace and guitar tees with cut-off shorts

GIRLS 7 TO 14

jGossip Girl plaid tankinis jTease burnout twofers Plum Pudding party dresses with j jewel accents

jSkip Hop monkey backpacks jPaul Frank Julius storybooks jWe Cute cloth hair clips Backwoods Belle bobby pins j with floral embellishments Gund plush animal-shaped j blankets Petunia Pickle Bottom diaper j bags with floral prints Simply Fabowlous crocheted hats j with large flower embellishments

jKnuckleheads retro hats

RO O M S E V E N PH OTO COU RT E SY O F L I TT L E S KY E .CO M

PIPER CHILDREN’S BOUTIQUE

Following her entrepreneur mother’s success in kids’ retail, Piper Twilla opened her boutique four years ago. “I’m always looking for new lines to set myself apart from the department stores,” she said. Twilla noted each trade show has its perks, but all tend to be inconveniently scheduled during her busiest times. Although she prefers the intimacy of regional shows, Twilla said she often finds new lines at Chicago’s Stylemax, New York’s ENK shows and the KIDShow in Las Vegas.

“Booth shows are nice because I can view items from the aisle,” she commented. “I always like to see the merchandise in person.”

*PAMPERED BABY PRODUCTS AND NEWS

The Cold Shoulder

Icy hues heat up cool diaper bag styles.

By Angela Velasquez

Nest water-resistant leather bag with a built-in changing station

Baby Kaed faux suede bag with brass hardware

Baby Star metallic tote with a wide zipper pocket

JJ Cole cotton diaper bag with a faux leather adjustable strap

OiOi leather hobo with inside wallet, key and cell phone pockets

StorkSak shoulder bag with coordinating accessories

Chic ‘o’ Bello bowling bag with insulated compartments and matching accessories

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M A R C H 2 0 1 0 • E A R N S H AW S . C O M

Raa Kha cotton tote with bead embellishments

Petunia Pickle Bottom coatedcanvas clutch with a detachable strap

*PAMPERED BABY PRODUCTS AND NEWS

∞

fi

The Douglas Company adds children’s towels and blankets to its range of imaginative gifts. The brand’s Cuddle Toy Animal Towels for infants to 4-year-olds feature decorative animal embroidery and appliqués. Motifs include orange, pink or blue dogs, a hot pink horse and a green frog. Each towel ($12.50 wholesale) is edged in coordinating print fabrics. Cuddle Toy Baby Blankets ($12) are trimmed with satin and are available in orange, pink, blue, hot pink and neutral cream. Call (800) 992-9002 or visit www.douglastoys.com.

Mommy Toolbox aluminum carabiner-style clips latch onto strollers, car seats and shopping carts so moms can secure bags, cups, toys, etc., in place. The brightly colored clips wholesale for $2.50 each. Call (310) 397-7471 or visit www.mommytoolbox.com.

∞

Koala Kuddles launches a line of ultra-fine cotton swaddling blankets that minimize overheating. The 39square-inch swaddles easily double as nursing blankets or stroller shades. Packs of three ($17.50 wholesale) are offered in Australian animal prints, polka dots or an assortment of both. Call (512) 301-8855 or visit www. koalakuddles.com.

Lucky Jade Bows Baby Chai Baby company Lucky Jade fuses nature themes with lush, eco-friendly materials in its new Baby Chai line. Designer and founder Leslie Pitts focused on “must-haves” for tots: soft bamboo/cotton-blend bath wraps, bunting bags and blankets as well as a plush, bamboo/cotton fleece cloth-diapering system. Owl, monkey and elephant prints are available in soothing hues of pink, blue, green and taupe. Hat and mitten and bib and burp cloth sets come gift-ready. The washable line wholesales for $12 to $32 and coordinates with other Lucky Jade products. Call (800) 677-1319 or visit www.babychai.com.

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NEW LINES Little Jewel introduces children’s bracelets and earrings in 18-karat white and yellow gold and sterling silver. The bracelets’ double-loop design expands as the child grows into adulthood. Standouts include a pearlaccented bracelet and an ID bracelet with a heart charm. Classic stud earrings feature diamonds, sapphires, rubies, emeralds and pearls. Wholesale prices run $69 to $119 for bracelets, $26 to $111 for earrings. Call (866) 418-3840 or visit www.littlejewel. com. • Bébé Soleil launches an attachable sunshade to protect babies from UV rays and irritating glare. The shade ($23 wholesale) magnetically connects to the canopy of most strollers and rolls up for easy storage. The transparent, brown-tinted design gives parents an unobstructed view of the child.

Call (216) 401-4204 or visit www. bebe-soleil.com. • Raa Kha introduces vividly printed diaper bags with sequin and embroidered details, convenient pockets and coordinating changing pads. Shoulder bags and open-top or zippered totes come in five fabrics, including the Retro Collection (with red and orange paisley prints) and the Isle Collection (featuring tropical flowers and abstract designs).

Wholesale prices run $37 to $45. Call (310) 868-6888 or visit www.raakhamommyandbaby.com. • Creative Baby bows Sound Beginnings, a soft nylon and Lycra bellyband designed to play music for babies in utero. The band ($29.97 wholesale) connects to mom’s MP3 player and has integrated, waterproof speakers. Parents and relatives can also record phone messages for the company to convert into downloadable sound files. Bands come in two sizes that fit most expecting moms. Call (800) 797-0186 or visit www.creativebaby.com. • Mod Mum’s easy-to-use baby slings ($17 to $32 wholesale) come in fashion prints that coordinate with modern moms’ wardrobes. The range of cotton prints includes teal and pink polka dots; gray florals with bright pops; black and white swirls and more. The company also offers organic slings and a dad version with cargo pockets. Call (801) 824-0686 or visit www.modmum.com.

*UNWRAPPED NEW GIFTABLE ITEMS

The Perfect Package

Ingenious exteriors give gift wrap a run for its money. BY ANGELA VELAS QUEZ Samantha Rose polka dot print bib with cupcake embroidery

Chinese-inspired baby shoes from Present By Design

In the Bag: Elegant Baby’s top, pants and blanket set

Statement diapers from Diapergrams

Booda Brand positive message tee

Piccolo Bambino multi-blanket and plush set

The Tunes Co. rock ’n’ roll T-shirt in a can

Bunnies

By The Bay vintage-inspired knit booties 24

M A R C H 2 0 1 0 • E A R N S H AW S . C O M

Wild Things: bib sets from Baby Aspen

East Coast The Rose Garden 212-564-5100 Southeast Joyce Nilsson 704-541-5443 Southwest The Klein Group 214-637-5111 Midwest Tony Grimaldi 248-478-1732 West Kids du Monde 213-689-8779 Canada Harry Schwartz 514-213-2919

calabresegirl.com

THE GOODS

HAPPY CAMPERS A kaleidoscope of essentials for a fun-filled summer. by angela velasquez

Snapper Rock mesh-lined board shorts

Kidorable easy-to-clean backpack

Four Peas nylon duffle bag

Sunday Afternoons hingeless sunglasses

The Gift Wrap Company stationery set

26

M A R C H 2 0 1 0 â&#x20AC;˘ E A R N S H AW S . C O M

NATURE’S CALLING Summer camp is a rite of passage for young children, representing their first time away from home and out of their element. It’s also a great revenue source for savvy retailers. Here, some findings from the American Camp Association (ACA) to lead you down the right buying path. —A.V.

90% Growth in the number of day camps in the United States over the past 20 years.

Project Kool embellished lunch bag

Confetti & Friends beach towel

88% The percentage of ACA-accredited camps that offer swimming.

12,000 The approximate number of camps in the country. Roughly 7,000 are sleepaway camps.

55% The percentage of campers who are female.

Three Cheers for Girls autograph T-shirt and pen

56% The percentage of camps surveyed that have a community service or good deed program.

Lilly Plum pendant necklace The most popular new camp activities: wall climbing, backpacking, zip lines and cave exploring.

Room It Up towel wrap with Velcro closure

Items frequently found on packing lists: bathing suits, towels, a laundry bag, stationery and stamps, a water bottle, a duffle bag, sun visors, tanks and T-shirts, a sleeping bag and a first-aid kit.

E A R N S H AW S . C O M • M A R C H 2 0 1 0 2 7

COAST TO COAST Spotlighting Fashions Nationwide

Helping Hand

Wild Child

Corinne and Craig Rickenbach launched Persnickety Clothing Company with one major mission in mind: giving back. “We really have a passion for philanthropy,” Corinne said, noting that footwear company TOMS Shoes—which gives away a pair of shoes to a child in need for every pair sold— inspired them. The American Fork, Utah-based company borrowed the philosophy, and is providing a garment to a child in need for every piece purchased.

Targeting girls 12 months to 12 years, Persnickety Clothing comprises approximately 30 pieces split into three groupings. Funky Play is an all-cotton group featuring unordinary silhouettes created with vintage-inspired fabrics; Little Lady has an old-world, European feel and offers dressier pieces in cotton, silk, satin, wool and lace; and Knit Essentials uses a high-end Supima cotton/modal blend for toned-down (but not necessarily basic) pieces. Highlights from the line include a tiered skirt with different vintage-inspired fabrics for each layer and a foldover yoga pant waist, a dark charcoal wool pea coat lined with a cotton/silk blend with five vintage buttons, tees made with appliqués from scrap fabric, a “corset” dress with ruching around the bodice, wide-leg ruffled pants, a double-layer dress with one layer cinched in the back for a bustle effect, leggings with gathered lace and more. While each grouping has a distinct look, Rickenbach said the pieces can be mixed and matched.

Although Persnickety is focusing on girls’ apparel for now, the husbandand-wife team hopes to expand to boys’ in the next year or so. “We don’t want to just give little girls something,” she said, noting that boys deserve the same attention. Currently, the donated clothing is being distributed in South America; the Rickenbachs hope to also hone in on Haiti in response to the recent earthquake. Prices run $16 to $60 wholesale. Call (801) 763-0106 or visit www.persnicketyclothing.com. —Melissa Knific

Hooligans began making a name for itself in 1996 when Adri and Wayne Jeffers started up the safari-inspired clothing line for kids in Durban, South Africa. Today, the company can be seen all over Australia and Europe; it landed Stateside at the January ENK Children’s Club show.

The line, aimed at newborns to 6year-olds, enables disadvantaged women the opportunity to work. “A lot of these are female workers who may not have been able to support their families otherwise,” explained Marian Bonsignore of Las Vegasbased Allegra Luca, the brand’s U.S. importer and distributor.

Bonsignore said that Hooligans’ quality is top-notch, and explained that employees are paid a set amount per piece and are allowed to take garments home to work on them. The boys’ and girls’ line is animal themed (Hooligans’ staff supports the Centre for Rehabilitation of Wildlife, a nonprofit that helps treat abused wild animals), and comprises two groupings of approximately 125 pieces: 0 to 24 months and 12 months to 6 years.

“Everything has interesting textures that a child can feel,” Bonsignore said, pointing to such treatments in the layette line: One piece, for example, features a giraffe whose “legs” can be lifted from the shirt. Key items include a jersey tank dress with an empire waist, dipdyed to look like a sunset; a cap-sleeve swing top; a rawedge, double layer T-shirt; a khaki jumper with floral and animal appliqués; a ruffle-sleeve, animal-print shirt; and more. The color palette reflects the African savannah at sunset with bold reds, yellows and oranges mixed with safari-appropriate khaki.

Hooligans keeps production within 30 miles of Durban, and each garment is made from 100-percent South African cotton. The company does not discontinue pieces at the end of each season and regularly adds updates to the line throughout the year. Wholesale prices range from $10 to $35. Call (702) 496-2601 or visit www.hooliganskids.com.

—M.K.

28 EARNSHAW’S • MARCH 2010

For All Eternity When Frances Carrington graduated from design school in Sydney, Australia, she had her sights set on a volunteer training program in Africa, where she hoped to pass on the skills she had learned.

Instead, she was placed in Dharamsala, India—a small village home to the Dalai Lama and the exiled Tibetan government, where she spent her time teaching Tibetan refugees tailoring and design.

When her volunteer time was up, she wasn’t ready to end her mission: “She fell in love with the whole area. She borrowed $5,000 from her dad and decided to start Eternal Creation,” noted Claudia Ramirez, U.S. distributor for the children’s clothing line Carrington runs.

Eternal Creation began its wholesale business in Carrington’s native Australia (she continues to live and work in India) and recently expanded to the U.S. market. Taking a cue from European designers such as Kenzo and Catimini, the boys’ and girls’ line emphasizes color, prints and texture. “It’s very timeless,” Ramirez said about the line. “A daughter can keep [a piece] and put it on her child later on.” Each

garment in the line, available for newborns to 10 years, is hand-cut—even the embroidery, beading and crocheting is done without the use of a machine. “The quality is amazing,” Ramirez noted, adding that there are between four and five fabric choices per piece.

Girls’ items run the gamut from an off-white balloon skirt with a floral pattern embroidered down one side to a plum hand-knit cardigan with a belted waist and crocheted flowers. Highlights from the boys’ collection include a hooded wool pea coat trimmed with contrasting orange fabric and a colorful, geometric button-down shirt. Eternal Creation also offers dresses, raincoats, leggings, pants, blazers, vests, hoodies and tees as well as hats, hairclips, handbags and bibs.

With the tagline “Ethical fashion from the Himalayas,” the company—one of the largest private employers inthe area—prides itself on practicing fair labor and uses locally sourced, all-natural fabrics. Wholesale prices range from $13 to $60 for the apparel and $2 to $13 for accessories. Call (206) 7791842 or visit www.eternalcreation.com. —M.K.

Q &

a

Little Me, Big Business Mamiye Brothers’ premier baby brand benefits from a smart cost-value strategy and products that produce smiles.

BY LESLIE SHIERS

Division president Jeff Glick and design director Linda Cola

When Mamiye Brothers of New York purchased the Little Me brand from S. Schwab in July 2007, the company was primarily a tween resource. With the new brand, Mamiye was able to round out its portfolio, making it a more important supplier to new and existing retail partners. With the respected Little Me name on board, the family-run company immediately set out to find ways the label could represent a greater value to consumers. As it turns out, the timing couldn’t have been better.

“When we bought the company, we thought some of the goods were undervalued and we wanted to lower the price points,” explained division president Jeff Glick. By leveraging Mamiye’s strength in sourcing, he reported that Little Me was able to decrease its retail prices by 15 to 20 percent without taking away from—and even ultimately adding to—its designs. Shortly thereafter, when the economy faltered and shoppers began clamoring for value-driven products, Little Me was at the ready, delivering a “good, better, best” product structure to accommodate varied budgets. (Basic footies in the company’s entry-level program start at $15 retail; the premium products run up to $44.) “Our strategy was fortuitous in that it kind of dovetailed into what was happening with the economy,” Glick said. “We embarked on the strategy about a year in advance of the recession, and it’s obviously worked very well.”

Now in its 40th year and under the direction of Linda Cola, vice president of design and merchandising, Little Me produces nearly 400 newborn and infant styles each season: take-mehome sets, footed sleepers, bodysuits, blankets, hats, bibs—every sleepwear and playwear staple a mother could need and a gift-giver could want for children 0 to 24 months. Though the line is known for its classic aesthetic, it is far from boring or staid. Rather, to appeal to the gift-givers who make up the bulk of the baby business, Little Me packs in plenty of ooh-and-aah extras. “Our competitors include anyone who sells anything that could be considered a gift for a newborn,” Glick stated. “It doesn’t have to be apparel. It could be a piggy bank, room décor—anything you’d buy.” With that in mind, the team focuses on quality, novelty and hanger appeal.

The company supplies all major U.S. department stores, Glick reported, and it is simultaneously seeing healthy growth among independent specialty stores as well as retailers in Asia, the Middle East and South America. Perhaps this is due in part to the insight of Glick and Cola, who share years of experience in retail (both were children’s merchandising executives at Federated Department Stores prior to joining

Mamiye) and understand what retailers require.

“It’s all about satisfying the consumer’s needs,” Glick noted. “We have to work with the retailers to help manage their business and make sure it’s profitable for them.” But anticipating their needs is also vital, Cola said, adding that, “As former retailers, that’s an easy thing for us to do.”

Yet Glick believes it’s the value quotient that is at the root of boutique buyers’ renewed interest in Little Me. He said independents who stopped carrying the line five or six years ago, believing it had become overpriced, are coming back after seeing the brand’s most recent collections at other stores. “They’re saying, ‘Wow, your product offers a really great value,’” Glick said. “I can’t tell you how many people came to us at the ENK show in January and said just that.”

What does Little Me represent to consumers and retailers?

JG: Our brand promises are quality, value, safety and functionality. In other words, easy care, easy wear and easy on/off, which of course is critical in newborn clothing. Because [Linda and I] have been in the baby business for such a long time, we’re very cognizant of what parents are looking for in terms of functionality and try to incorporate that into all the products we design.

We [view] some of the apparel out in department stores as “mini-me” designs—versions of adult lines that are taken down. The people who are designing and merchandising them aren’t really mindful of the end user. We’re the opposite of that. Little Me is all about babies being babies— what’s easy and fun for babies to wear—and we create an emotional connection.

As a tween-focused company, was it a challenge to expand into the baby market?

JG: Between the talent Mamiye acquired with Little Me and the people brought in to enhance that talent, such as Linda, we had significant baby experience on board.

LC: It was exciting for me to get involved with Little Me because I saw so much opportunity.

There aren’t very many premier brands in the baby business, and Little Me has had a beautiful presence since 1970. To bring new life to it was really exciting, and I think that’s what we did by reassessing and re-evaluating the product.

How has the brand evolved since the acquisition?

JG: We’ve structured Little Me as a good, better, best assortment and enhanced the value equation in all three areas—and in today’s economic circumstances, delivering value is critical

to being successful. We’re also making it easy for the customer to see the differences between what good, better and best represent—they look different and are priced differently. When we took over the company, the merchandising strategy was a little more confusing. Before being purchased by Mamiye, Little Me had [companyowned] retail stores, and some of the collection was developed for them and some was for wholesale. Mamiye did not purchase the retail stores, so now we’re able to focus our line for the wholesale customer, bringing clarity to the offering.

The line is close to 400 SKUs each season, and you need clarity when you have 400 SKUs. How are the products in the good, better and best categories differentiated?

LC: The good category, which we call Little Beginnings, consists of 100-percent cotton baby essentials that can be mixed and matched to build a gift. For Fall ’10, the good selection has sweet pink designs for girls, baby blue stripes and cars for boys, and a neutral group with stars and bears in yellow. The entry-level product is still high quality, but you’ll see more bodies and more elaborate details and treatments in the upper-tier groups.

With the better group, we start adding in additional silhouettes, like dress and leggings sets and convertible gowns; higher-end fabrics, such as textured knits and velours; fancier elements like bows, tulle ruffles and hand-embroidery; and more sophisticated prints and colors—for example, gray and lilac for girls. We also try to capitalize on fashion trends. For example, this season we incorporated tutu-inspired skirts for little girls and crest details for boys.

And finally, we have our best category, which has two segments: our organic collection, which is made of 100-percent organic cotton fibers, and a special-edition line—a limited release that comes out once per season. For spring we did a nautical group; for fall, this is our holiday collection, for which we’re using touches of organza, silver and shine—elements you don’t normally see in layette.

What is the brand’s overall design philosophy?

LC: When we first started with this brand, we focused on finding the Little Me voice again.

We asked ourselves, “Who is Little Me?” It’s a traditional baby brand. But that’s not to say it’s boring.

JG: The word “traditional” has the connotation of being stodgy, so we prefer the term “classic.”

But we do represent a traditional lifestyle. I go back to the Little Me versus mini-me argument.

It’s about treating the baby like a baby.

FALL SPOTLIGHT Little Me differentiates its product tiers by adding in more embellishments, luxe fabrications and fashion silhouettes.

E A R N S H AW S . C O M • M A R C H 2 0 1 0 3 1

Q &

a

…

In addition to its three main product tiers, Little Me offers a basic footie program that both department and specialty stores have come to rely on.

“WE EMBARKED ON OUR ‘GOOD, BETTER, BEST’ STRATEGY A YEAR IN ADVANCE OF THE RECESSION, AND IT’S OBVIOUSLY WORKED VERY WELL.”

What customer do you have in mind when you’re designing?

JG: Little Me caters to an uppermoderate, gift-giving customer.

In the layette and baby business, so much of department store sales are items purchased as gifts, so we cater to that shopper. But our product has to answer the needs of moms, too.

The mom is about the safety, function and comfort. And moms will look for the thriftier solution versus the gift-giver, who might want something prettier and seeks that emotional connection. The gift-giver wants the recipient to be delighted when they open that box and put the item on the child.

LC: When we design, we have to feel that “wow” when we look at a garment. You need a smile factor. That’s the emotional connection in baby clothes: You look at it and you just smile and you love it. As a designer, if it doesn’t give you that, you start from the beginning.

That connection is so important in baby.

JG: We spend a lot of time on hanger appeal. We ship a lot of multipiece garments and sets. It might be a blanket and footie or a jacket and pant set—three or four pieces on a hanger—so it’s about the positioning of all those. What’s showing and what’s visible to a customer when she’s looking at it head-on is critical to how a garment sells through at retail.

Little Me does a lot of business in the majors, yet you mentioned growing interest among boutiques. What opportunity do you see in specialty stores?

JG: We’ve had nice growth in both. Obviously, when Mamiye bought the brand, we focused on our key accounts first. But as of today, we’re

“WE’RE THE OPPOSITE OF MINI-ME BRANDS. LITTLE ME IS ALL ABOUT BABIES BEING BABIES—WHAT’S FUN AND EASY FOR THEM TO WEAR.”

order more of our better goods, but then you’ll get a toy store that carries some baby gifts who wants our more basic products. It depends where the store is located. If someone has a boutique next to a Nordstrom or Bloomingdale’s, they’re probably not going to carry Little Me. But if they’re in a more Do you offer different merchandise to department stores versus remote location or a smaller town where independents? there aren’t so many department stores, it’s JG: Believe it or not, no. It’s surprising. Some boutique buyers will a very good business. We also sell a lot of hospital gift shops. We sell to several hundred hospital gift shops throughout the PREMIER LAUNCH country, and obviously that’s a huge newborn business. We sell a lot of take-me-homes to that channel, and a lot of our footed sleepers. It’s really a matter of getting the brand to consumers in someplace that’s convenient to them. focusing on both aspects of the business. The independent specialty store business for us has become healthier and healthier each season and we continue to have a very strong set of road sales representatives and we appear in all kinds of regional trade shows across the country.

So we’re strengthening that part of business, and we support both.

FALL

2010

Between private labels and other competitors, real estate in majors is at a premium. How does Mamiye go about partnering with retailers to ensure the brand stays on the racks?

JG: It’s all about the value—that’s what drives our performance at retail. You can’t buy rack space anymore. It’s all about sales performance. Sales and turnover and margin all come hand in hand.

As long as your performance metrics are good, the retailer keeps coming back to you. That’s how to guarantee your rack space.

What are your thoughts on all of the contemporary lines on the market? Are they catering to a different customer?

JG: It’s a good question, and it’s actually one we’re grappling with right now. I think it is a different customer, and we don’t choose to address that customer with this brand. However, that doesn’t mean we won’t address that customer in another way.

But as for Little Me—the customer has expectations of Little Me to be a certain thing. If we started doing something else, it would be confusing.

BY EMMA A N D AVA WWW.GOSWEETPEAGIRLS.COM WWW.G O S W E EJOSEPH T P E A G IGRECO R L S . C O: 212-768-1855 M

JOSEPH G R E C O : 2 1 2 - 7 6 8 - 1 8 5 5 JOSEP H @ C O M U S L K I D S . C O M

JOSEPH@GOSWEETPEAGIRLS.COM

What staple items have shoppers come to expect from you, and how do you keep them fresh?

JG: The most important one for us is our footed sleepers. We sell millions of them. We ship them to most every major department store in the United States. And it’s a 365-day-a-year replenishment business for us. Some of our styles have been in our line for many years. They’re classics that just continue to perform because we have a new customer every day. Because babies grow so quickly, if the mom really liked it when the child was a newborn, she may buy it again at 6 and 12 months. If it’s special to her, she will buy it in all the sizes. •

W

Novel Ideas

Designers appeal to a willing but cautious consumer with inventive, upbeat themes for fall. By Caletha Crawford

himsy and novelty permeated the Fall ’10 shows in Europe, resulting in fresh ideas and tweaks on existing concepts all designed to evoke a “gotta-have-it” feeling in shoppers. Though consumers may still be wary of unnecessary expenditures, they can be wooed by something new so long as it represents value, according to Jamie Ross, creative director of The Doneger Group, a trend forecasting firm. “Consumers aren’t interested in anything that screams ‘last year,’” she stated. “It can’t be something they have in their closet already.”

The junior and adult markets still serve as huge influences for the children’s category, but designers are taking liberties with their interpretations. For instance, preppy, which has overtaken the men’s urban market, remains a strong direction in kids’ wear as well, but in the littler sizes collections pop in fun elements like trompe l’oeil pockets and deconstructed argyles. Instead of getting mired in the heaviness surrounding our economic outlook, children’s brands strike a consciously fun, fanciful tone. For instance, nothing is more optimistic than designers’ exuberant use of novelty graphics and accents or the generous helping of fur pieces that cropped up in many lines.

In general, this season’s collections showed less restraint than in the recent past, and designers were rewarded with healthy traffic at the shows. “Over the summer the shows were quiet and the buyers were unsure,” said Melissa Hago, trend editor at style forecaster Fashion Snoops. “But people were feeling more comfortable this time.”

Sportswear takes an active turn as designers employ soft, casual fabrics to undercut the formalness of structured silhouettes, according to Khalym Schell, children’s trend editor for the forecasting firm Stylesight. In some groupings this means vests and blazers cut from fleece or knits; in others, traditional tailored bodies are paired with sweats. “The silhouette reads tailored but in fleece or heavy knit the items can be worn every day for playdates and school,” Schell explained.

Miss Blumarine

Monnalisa

36

MARCH 2010

Cavalli Angels & Devils

PHOTOS COURTESY OF PITTI BIMBO

EASY DOES IT

Custo Growing

FLIGHTS OF FANCY

Fashion observers noted a fairytale, escapist quality to many designs, which isn’t a surprise given the sometimes harsh realities of this economy. “Designers are finding a place that feels like home that is comforting and feels nostalgic,” Schell noted.

“They’re gravitating to fun ideas because it reflects how they felt when they had no responsibilities.” Schell pointed to what she calls “everyday costumes”: garments adorned with tails, capes and other elements borrowed from the dress-up trunk.

Il Gufo

COZYING UP

Tough times have produced a look inward, putting an emphasis on experiences rather than ownership, according to Fiona Coleman, senior kids’ wear editor at Worth Global Style Network.

“We call this trend ‘Emotive.’ It is less about owning things and more about emotional connection, memory and meaning. With the economy the way it is, people are wanting to look back and inside instead of looking at the world around them.” These ideals are represented by literal icons like hearts and messages of love and friendship, and figuratively through chunky knits, buttery cords, brushed checks, updated Fair Isle sweaters and warm thermals.

PLEASING PALETTE

Cavalli Angels & Devils

With help from Leatrice Eiseman, executive director of The Pantone Color Institute, Earnshaw’s pinpoints the hot hues for the season.

In general, Eiseman noted colors have a relatively long lifespan in the apparel market, changing in intensity and tone rather than fading away quickly. “There is this slowing down [of trends]. Consumers have the mentality that they want the new items to work with what they have. This practicality has swept across kids’ and adults’,” she said.

“For instance, instead of the heavy-duty purple push we saw, redder purples—like berries— will be important.”

Miss Blumarine Iceberg

BRIGHT BLUES Blues are a key choice, Eiseman noted—but look for nautical bright blues, not navy. Greenish blues have also been a huge influence for this year, she said, adding, “Pantone has named turquoise as the top color for this year.”

AWKWARD MUSTARDS A top hue for spring, yellow settles into deeper tones.

WOODLAND GREENS “These shades are popular primarily due to the folkloric fantasy influence in fashion,” Eiseman said.

BLUSH TONES These light, feminine colors float from the red carpet into ready-to-wear.

GRAYS

This neutral graduates from an accent color to the color for fall. Alone or popped with silver, whole groupings are awash in the hue, from light to charcoal intensity.

DEEP BERRIES Designers’ purple obsession morphs into this juicy tone for fall.

NEO NEONS The ’80s invasion lends us these almost-too-bright brights.

E A R N S H AW S . C O M • M A R C H 2 0 1 0 3 7

PARISIAN CHIC

Cavalli Angels & Devils

Girly trappings are abundantly plentiful for fall.

Ruffles—a designer favorite for seasons now—take an offbeat twist. “Ruffles are off-kilter and less traditional,” Ross described.

“They are asymmetrical or cascading on everything from dresses to tees.” Trompe l’oeil effects made a statement in spring with a wealth of eye-catching faux necklaces and patterns. For fall, Schell said the look has become more subtle with tonal lace or cable knit prints. Ruffles, fur and teaser artwork run rampant through most groupings, but none more so than in what Hago has termed “Parisian chic.”

The hallmarks of this trend include Chanelinspired styling in black, white and powder pink.

Suzanne Ermann

Elsy

Miss Grant

Sarabanda

Elsy

ALSO LOOK FOR:

Miss Grant

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M A R C H 2 0 1 0 • E A R N S H AW S . C O M

• Military to trickle down from adults’ apparel, commanding attention in kids’ through styles like structured jackets and cargo pants. Pairings with voluminous tutus and treatments like faux insignia keep the look from becoming too severe.

• The ’80s vibe to continue with activewear pieces that tie back to the movie “Fame,” such as oversized

hoodies, cropped tops and stencil screenprints.

• Grunge to pick up where the ’90s Seattle movement left off, with lots of layering.

• A continuation of the folkloric direction. Rich reds, blues and forest greens overtake the folktale influence this season, which Coleman said ties back into designers’ escapism instinct. The trend sees lots of pattern mixing and tons of rich embellishments.

Custo Growing

Hot Tickets

Iceberg

Every season has its must-have garments, and fall is no exception.

Here are some of the items and treatments that feel especially contemporary for 2010.

VESTS | As seasonal temps have become more unpredictable, transitional items like softshell jackets and fleece hoodies have gained in popularity. Vests, which cropped up in many outerwear collections, also pop up in sportswear in tailored varieties as well as puffy active looks.

Il Gufo

FUR | Fur permeates fall styling and is predicted to continue into Fall ’11. Shaggy fur gives jackets and vests a boho feel while animal prints and luxe fabrications offer a more sophisticated take.

CAPES | Capes have their moment, thanks in part to the layering trend. They are also the perfect complement to folkloric styling as well as the surge in knitwear for children.

Calvin Klein Jeans

LEGGINGS | Liquid, denim or lace, the legging trend still has legs. This season, thermal and knit versions peek out from under shorts and complete head-to-toe knit looks.

Lamé leggings continue, adding shine to ’80s-inspired activewear.

Across the board, ankle interest is key, with legwarmers and ruffles gracing the cuffs.

RUFFLES | Girly details continue to trickle down from women’s feminine frocks.

Elsy

SHOULDER INTEREST | Women’s wear has been filled with strong shoulders thanks to the reemergence of shoulder pads. For girls, shoulder accents take the form of cutouts as well as crystal and stud details. •

SUPER SOFT CLOTHING FOR INFANTS AND TODDLERS WWW.KICKYPANTS.COM | (310) 492-5707

DENIM’S DAY

GET THE SKINNY

“Ninety percent of what we’re selling are skinnys,” noted Howard Mensch, president of Tractor Brand. It’s so popular, in fact, the brand created three versions of the silhouette for girls: skinny, skinny skinny and ultra skinny. Jeffrey Gindi, sales executive of Z. Cavaricci, said his line is 60/40 in favor of skinny, with the smaller percentage being boot-cut styles. “Skinny took a while to catch on—we ran it two-anda-half years ago and it was just mediocre,” said Alan Lite, vice president of sales for Mamiye Brothers, which handles the Sears-exclusive brand Bongo.

“Now it’s all about the skinny.”

While this silhouette is certainly tops for girls, even boys’ jeans are slimming down.

Christie Cottier, associate vice president of It Jeans’ kids division, indicated the East and West coasts are doing especially well with the body for boys.

A staple in every kid’s closet, jeans are an item that designers aim to breathe new life into every season. Here, fall’s top denim trends.

By Melissa Knific

IN THE DETAILS

Say goodbye to bling for now. There isn’t as much sparkly embellishment going on in denim compared to recent years, which some manufacturers attribute to the success of the skinny jean since the fitted silhouette doesn’t require a lot of extra oomph. In some instances, hardware is replacing crystals for more of a biker/punk look. Alan Maleh, CEO of Weeplay, said its licensed brand Pastry is experimenting with grommets and tri-color metallic studs. Overall, though, most detail seems to be coming from the stitching, similar to True Religion Brand Jeans’ signature heavy stitch detaling on pockets, waistband and seams.

Tractor Brand

BLUE AND BEYOND

Appaman

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Whether it’s for boy or girl, “it’s all about dark washes for everybody,” asserted Albert Dahan, CEO of Kids Jeans LLC, licensee for the kids’ division of Joe’s Jeans. But even though it’s the No. 1 wash across the board, other colors are making a statement: Black and shades of gray are hot for both genders, and some designers are injecting jewel tones to give their line a visual boost. Mensch noted that buyers are attracted to the green, red and even purple styles Tractor Brand is offering for boys, while Anthony Finamore, Parigi’s vice president of product development, said red and purple are hot for girls.

“Denim is stronger than ever.

There are more and more ways we’re reinventing it.”

—Alan Maleh, CEO, Weeplay, licensee of Pastry

Pinc Premium

RETRO VIBE

It’s hard to pinpoint a decade that denim designers are focusing on for Fall ’10 because, well, they’re hitting just about every one. “Everyone is adapting their own fashion sense, meshing everything together,” explained Airianne Fink, design and visual director for Pinc Premium. For her line, the ’80s and ’90s play the biggest role: Acid-washing and denim jackets and vests provide a Madonna flashback while rip-and-repair techniques and stonewashing result in a repurposed grunge look. (Fink even tested ’70s-inspired harem pants, but she ended up dropping them from the line because buyers didn’t get it.) Finamore of Parigi also recognizes the reemergence of decades past, as he has high expectations for the motorcycle jacket, leather details and acid washes. At Joe’s Jeans, zippers added to the legs of skinny jeans result in a similar retro feel.

It Jeans

Diesel Kids

Levi’s by Haddad Brands

“The skinnier, the better.”

—Anthony Finamore, vice president of product development for Parigi

TIGHT KNIT

Oxford might have to add a new word to the dictionary come Fall ’10: “jeggings.” “The trend of skinny jeans has been around for awhile, and this is the next phase of it,” explained It Jeans’ Cottier. Designers seem to have different takes on the jegging, but in general, it’s an actual knit denim jean with a ton of stretch—usually without front pockets because of its super-tight fit—that may or may not have a functioning zipper. Many denim manufacturers incorporating jeggings into their collections are also adding knit leggings with a screenprinted design, which look like denim but don’t have functioning pockets or a zipper. Gindi of Z. Cavaricci is also hoping to launch a “tregging” for fall, which he described as a constructed, trouser legging.

E A R N S H AW S . C O M • M A R C H 2 0 1 0 4 1

“Five years ago it was label, label, label…

Now it’s the quality that [customers] are buying into.”

— Kristina Ferrari, founder of Philadelphia’s Genes boutiques

Wonderboy

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Stitch In Time

Buyers share how denim is faring at retail.

Come see us at Booth #7845

www.comuslkids.com Joseph Greco 212-768-1855 joseph@comuslkids.com

metallic trench

Comus L Kids

Whether a high-end boutique or a mid-range store, focused on girls’ or boys’ apparel, or offering dressy or casual clothes, there’s one thing virtually every children’s retailer keeps on hand: denim. It’s a clothing piece virtually every child has in his or her wardrobe due to its versatility, wearability and washability. Case in point: take Little Cherry Blossoms in Odgen, Utah. While dresses are top sellers at the brick-and-mortar, which opened a few years ago, denim has been a part of the merchandise mix since the beginning. “It’s something that you constantly have to have in stock because everybody needs it,” owner Carey Van Wagoner said.

Little Cherry Blossoms sees its highest denim sales during the back-to-school shopping months of August and September, so Van Wagoner recently took a creative approach to get shoppers interested during off times. This past holiday season, she paired a fancy Halabaloo dress with a pair of boyfriend jeans for a fashion segment on the local news. Sarah Shaoul, owner of Portland, Ore., boutique Black Wagon, uses her massive tee collection to add emphasis to her denim lines by merchandising them together in displays. “A killer Tshirt can make a difference,” she said. In addition, Shaoul is big on in-house photography and often styles denim-based looks for lifestyle imagery she uses on the store’s Web site and in promotional mailings.

Just as kids’ designers look to adult denim trends for inspiration, so do buyers. “If a denim program is doing styles that are successful for men and women, then we’ll look at the line [for children],” explained David Shelist, owner of Chicago-based denim haven Madison & Friends. Parents feel comfortable buying lines they’re familiar with (usually the ones they wear themselves) and kids often want to wear those hip brand names, so it’s a win-win situation.

While brand certainly plays a role at Genes, a children’s store with two locations in the Philadelphia area as well as an e-commerce shop, fit is gaining importance. “If people are going to be spending upwards of $100 on a pair of jeans, they want to know it’s going to fit well,” founder Kristina Ferrari said. She uses fit models to gauge sizing, and if the cut looks off, the brand gets the boot. Ferrari noted that shoppers are still brand-conscious, but that has taken a backseat to value of late. “Five years ago it was label, label, label… Now it’s the quality that they’re buying into,” she added.

Ferrari does well with brands like Joe’s Jeans, True Religion Brand Jeans and 7 For All Mankind, but she looks to manufacturers that might be lesser known for their denim but have a highquality product for fewer dollars. She noted jeans by Appaman and Tea Collection, for example, have performed well. Also declaring Appaman a top seller, Black Wagon’s Shaoul searches for non-denim-specific brands, too. “We want to be accessible to all families,” she explained, citing Wonderboy and Lucky Wang for their superior combination of fit, quality and price. “We recognize that not everyone can spend thousands—or even hundreds—of dollars every season on their child’s wardrobe.” —M.K

E A R N S H A W’S M A R C H Presents

2 0 1 0

Fa l l Ta i l s BEST FRIEND COMES IN ALL MAN’S SHAPES & SIZES EACH DESIGNED TO SUIT HIS OR HER MASTER.

SO TOO, FALL SPORTSWEAR OFFERS AN ARRAY OF STYLING OPTIONS FOR EVERY KID & LIFESTYLE. ALL DOGS TRAINED BY TYSON KILMER & SUPERVISED ON SET BY TJ ROBINSON

HERE, DECONSTRUCTED PLAIDS & FANCIFUL FLORALS, TATTERED DENIM & STRETCHY LEGGINGS, AND COZY KNITS & VOLUMINOUS RETRO SWEATSHIRT SILHOUETTES MAKE THE PERFECT COMPANIONS FOR CHILDREN ON THE GO.

PHOTOGRAPHY BY MICHAEL BRIAN

44

Sweater, T-shirt and pants by Tea Collection. Sand Cassel Kids by Goorin Bros. hats used throughout.

Charles Jourdan suede and mesh over-the-knee boot.

Bodysuit by Rock & Republic; Malene Birger blouse.

45 45

46

Custo Growing turtleneck and leggings.

Opposite page: Stella Industries dress; Neige cardigan.

4 7 47

Eternal Creation jacket and button-down; Tea Collection pants.

HAIR & MAKEUP BY ADRIENNE HERBERT FOR CELESTINE AGENCY. FASHION EDITOR: CALETHA CRAWFORD

Opposite page: Igloo Island top and skirt.

48

49

Haven Girl T-shirt and skirt.

Opposite page: Glug T-shirt and skirt; Fore! Axel and Hudson vest.

50

51

Desigual long-sleeve tunic; Z. Cavaricci by Star Ride ruched jeans.

Opposite page: Buffalo

by Tawil Associates bleach-splattered button-down, T-shirt and jeans.

52

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RETAIL PROFILE S P OT L I G H T I N G S TO R E S N AT I O N W I D E

Perennial Success After more than three decades in business, The Tree House has deep roots in the community.

By Del-Ann Henry

Over the last 30 years, times have changed— and so has The Tree House of Truckee, Calif.

Keeping up with customer demands and market fluctuations has made owner Lindy Kramer’s store a popular one-stop shop for tourists and locals alike. Located just north of Lake Tahoe in the Sierra Nevada Mountains, the 1,900-square-foot establishment has become a staple in the city’s historic downOwner Lindy Kramer town area. After two location changes early on and the opening and closing of a second store, The Tree House has found its groove. It’s cream-colored walls with rust and periwinkle accents are reminiscent of a shop from the early 20th century. The special attention given to each customer by Kramer and her dedicated staff only adds to the historic feel.

The store currently offers boys’ and girls’ apparel in sizes 0 to 14, and over the years Kramer has expanded the assortment to also include shoes, toys, books and souvenirs in response to her shoppers’ desires. Since she sees lots of tourists who find her after long, weary hours spent in the car, Tree House keeps plenty of activity sets in stock. Similarly, Kramer gave dance gear a twirl after noticing the need. “We have a lot of ballet classes in the local area, so we supply ballet shoes, tutus and other accessories,” she said, noting that filling that niche—one that other stores in the area have avoided—has helped her bottom line.

Kramer credits Le Top as being one her most consistent top sellers since the store opened in 1979. Other quick-turning brands include Roxy, Quiksilver, See Kai Run and Biscotti, as well as a slew of outerwear brands stocked especially for area skiers. Though the newborn and infants 54

M A R C H 2 0 1 0 • E A R N S H AW S . C O M

department moves steadily, due in part to the fact that people are always buying baby gifts, she reported her largest and most well-trafficked section is girls’ 4 to 6X. On the flipside, boys’ 4 to 7 and 8 to 14 have proven to be her toughest categories, a fact she attributes to consumers’ tendency to shop large department stores to dress their boys.

Across the board, Kramer has found that her shoppers’ habits have changed over the years. “Maybe eight years ago, people were spending a lot—and often. Now, at every level of income, people are being careful about how they spend their money,” she said. This means one of her greatest challenges is making wise decisions during her buying trips to the San Francisco Mart, taking care not to overbuy and to choose products she believes will be homeruns.

With a transitory customer base, finding effective modes of advertisement have been a challenge, Kramer noted. Though radio has worked out the best, she relies most heavily on word of mouth to spread the message about the quality products and outstanding customer service The Tree House offers. Kramer credits much of her 30-year success to paying attention to her surroundings and patrons. “In the beginning, we moved the store twice because I knew we wouldn’t make it where we were,” she said. “We had to be where the tourists were.”

With the consolidation of her two stores in late 2009, Kramer hopes to expand her business to include online shopping in 2010 in response to numerous customer requests. She believes listening to customers and providing well-manufactured clothing are the main reasons her business is still around. “Our store stands out because they know we have quality, reasonably priced clothing. People say all the time that we have something fresh and different,” Kramer said. “We are like an old friend; people know what to expect.” •

CALENDAR

MARKET DATES & EVENTS

MARCH 3-4

Gulf Coast Children’s Caravan Altel Arena, Rooms 1A & 1B North Little Rock, AR (800) 666-4543

5-7

Dixie Shows Mississippi Trade Mart Jackson, MS (615) 665-0084

Apparel & Accessories Market Dallas Market Center Dallas, TX (214) 655-6100 www.dallasmarketcenter.com

The Merchandise Mart Chicago, IL www.kidzatstylemax.com

14-16

Dallas Apparel & Accessories Market Dallas Market Center Dallas, TX (214) 655-6100 www.dallasmarketcenter.com

CMC Gift & Home Market California Market Center Los Angeles, CA (213) 630-3600 www.californiamarketcenter.com

19-23

6-9

LA Kids Market California Market Center Los Angeles, CA (213) 630-3600 www.californiamarketcenter.com

7-9

Deerfield Children’s Show Embassy Suites North Shore Deerfield, IL www.midwestchildrensapparelgroup.com

NW Kids Show – Seattle Embassy Suites Seattle Airport/Tukwila Seattle, WA www.nwkidsshow.com ENK Children’s Club Javits Center New York, NY (212) 759-8055 www.enkshows.com

11-14

Dallas KidsWorld Children’s

20-23

20-23

Kidz at Stylemax

25-28

25-28

Dallas Total Home & Gift Market Dallas Market Center Dallas, TX (214) 655-6100 www.dallasmarketcenter.com

27-30

Western States Toy & Hobby Show Long Beach Convention Center Long Beach, CA (909) 899-3753 www.wthra.com

CALENDAR

MARKET DATES & EVENTS

APRIL 8-12

(800) 323-5462 www.transworldexhibits.com

Atlanta Apparel Market AmericasMart, Atlanta, GA (404) 220-3000 www.americasmart.com

9-12

Denver Apparel & Accessory Market Denver Merchandise Mart Denver, CO (800) 289-6278 www.denvermart.com

14-16

Charlotte Children’s Market 800 Briar Creek Road #AA-214 Charlotte, NC (704) 376-8243

MAY 3-5

ABC Spring Educational Conference Kenucky International Convention Center Louisville, KY (210) 691-4848 www.allbabyandchildsec.com

20-22

Kids in Fashion & Style COEX Hall A 1 & 2 Seoul, Korea +82 2 6000 4719 www.indexholding.co.kr

JUNE

15-18

TransWorld’s Jewelry, Fashion & Accessories Show Donald E. Stephens Convention Center Rosemont, IL

3-6

Dallas Apparel & Accessories Market Dallas Market Center Dallas, TX

Creativity • Innovation Entrepreneurism

Protecting the rights of designers and manufucturers and providing legal advice to businesses and individuals has been the cornerstone of our fashion and intellectual property practice for more than a half century.

From contract development and negotiation to providing counsel during the most intricate of transactions or litigations, we’ve supported the industry’s most creative, innovative and entrepreneurial minds.

To find out more about how we may be able to assist you in reaching your goals, please contact any of our partners below.

Jonathan R. Tillem | 212.841.0506 Jeremy D. Richardson | 212.841.0541 Andrew J. Tunick | 212.841.0557 Donald L. Kreindler | 212.841.0564 Monte Engler | 212.841.0521 Leonard N. Budow | 212.841.0741 Stephen D. Kramer | 212.841.0581

mefiifmp kfwbo LLP 666 Fifth Avenue • New York • NY 10103-0084 www.phillipsnizer.com | Resourceful Representation®

(214) 655-6100 www.dallasmarketcenter.com

6-8

Women’s & Children’s Chicago Apparel Market The Merchandise Mart Chicago, IL (800) 677-6278 www.mmart.com

8-10

FFANY Hilton Hotel & FFANY member showrooms New York, NY www.ffany.org

8-10

Licensing Show Mandalay Bay Convention Center Las Vegas, NV (888) 644-2022 www.licensingexpo.com

10-13

Atlanta Apparel Market AmericasMart Atlanta, GA (404) 220-3000 www.americasmart.com

14-17

LA Kids Market California Market Center Los Angeles, CA (213) 630-3600 www.californiamarketcenter.com

23-29

Dallas Total Home & Gift Market Dallas Market Center Dallas, TX (214) 655-6100 www.dallasmarketcenter.com

24-26

Pitti Immagine Bimbo Fortezza da Basso Florence, Italy www.pittimmagine.com

Editor’s Note: Show details are subject to change. Please call the phone numbers or check our website for up-to-date schedules. Show sponsors may e-mail updates to nyeditorial@symphonypublishing.com.

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WHERE TO BUY

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FIND TOMOR ROW’S TR ENDS NOW

Pampered Baby Kaed (888) 488-8018 Baby Star (503) 221-7827 Chic ‘o’ Bello (708) 615-1700 JJ Cole (800) 987-6828 Nest (206) 525-5272 OiOi (877) 905-3800 Petunia Pickle Bottom (805) 643-6697 Raa Kha (310) 868-6888 StorkSak (866) 439-9165 Unwrapped Baby Aspen (800) 659-0471 Baby Bunch (877) 456-2229 Bunnies By The Bay (877) 467-7248 Present By Design (208) 882-7002 Samantha Rose (201) 370-0108 The Tunes Co. (561) 881-8053 Diapergrams (918) 258-0472 Elegant Baby (336) 227-6202 Piccolo Bambino (514) 273-1523 Booda Brand (949) 933-3800 The Goods Confetti & Friends (631) 249-8060 Four Peas (630) 789-1155 Kidorable (800) 422-9516 Lilly Plum (615) 347-3172 Little Blanky (561) 251-3131 Project Kool (631) 920-7421 Room It Up (800) 240-3222 Snapper Rock (410) 280-2364 Sunday Afternoons (888) 874-2642

The Gift Wrap Company (912) 884-9727 Three Cheers for Girls (888) 333-2260 Fall Tails Bongo by Mamiye Brothers (212) 279-4150 Buffalo by Tawil Associates (212) 279-3211 Custo Barcelona (212) 564-3031 Desigual (212) 354-2371 Eternal Creation (206) 779-1842 Fore! Axel and Hudson (626) 487-3834 Glug (415) 550-8545 Haven Girl (800) 987-8792 Igloo Island (212) 366-6800 Mish Mish (201) 641-6991 Neige (949) 463-4450 Sand Cassel Kids by Goorin Bros.

(213) 489-7908 Stella Industries (213) 627-2676 Tea Collection (415) 279-8647 Z. Cavaricci (212) 695-2888 Zaza Couture (214) 750-9918 The Look Early Girl (800) 987-8792 Eternal Creation (206) 779-1842 Faigie (973) 472-9473 Kids Ink (888) 543-7101 Mish Mish (201) 641-6991 One Kid (203) 254-9978 Rock Your Baby (213) 623-9500 Sara Sara (213) 624-7301

AD INDEX AmericasMart........................... 8 Babe Ease ................................ 58 Bazzle Baby ............................. 57 Chatti Patti .............................. 29 Comus L .................................. 43 Dallas Market Center .................. 15 Dolly & Dimples............................. 55 Haddad ............................................ 5-7 High IntenCity ............................... CII House of Mongrel ......................... 55 Huggalugs ....................................... 58 Jamie Rae Hats ............................. 58 Jannuzzi........................................... 57 Jefferies Socks............................... 43 Kicky Pants ..................................... 39 Kissy Kissy ...................................... 29 Little Me ........................................... 1 Magnificent Baby .......................... 57

59

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No Slippy Hair Clippy .................. 58 Noo ................................................... 58 Pediped............................................ 3 Petit Couture .................................. 57 Phillips Nizer................................... 56 Pink Axle ......................................... 58 Popsie Organics ............................ 57 Robar ................................................ 4 Snopea ............................................. CIV StyleMax .......................................... 2 Surri .................................................. 9 Sweet Pea ....................................... 34 Top Trenz Inc. ............................... 57 Tractor Jeans.................................. 32 TwirlyGirl ......................................... 39 Washington Shoe Company...... CIII Western Chief ................................ 12

Children’s Wear Keeping up with current trends and fashions.

Detail Oriented Contacts Far East Common Market Free Lance Part time or Full time

212-252-2271 305-670-2288

COMING IN THE APRIL/MAY ISSUE

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THE LOOK

STATEMENT PIECES Straight off the runways, built-in necklaces adorn the latest children’s wear. by del-ann henry

Chains and jewels add sparkle to The Collection by Sara Sara’s dressy aesthetic.

One Kid layers on the charm.

Faigie bumps up basic T-shirts with color and shine.

Eternal Kids’ necklace effect elevates a simple ruchedwaist tunic.

Faux finishes, studs and overlock stitching prettify this Early Girl tee.

Kids Ink designs a bib that babies will drool over.

Trompe l’oeil embellishments from Mish Mish make accessories unnecessary.

Faux fabulous: Rock Your Baby knows pearls are a little girl’s best friend.

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M A R C H 2 0 1 0 • E A R N S H AW S . C O M

a e P o n S ®

SnoPea logo and “tag line” are registered trademarks of SnoPea, Inc. © 2010 SnoPea, Inc.

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