Earnshaw's | Infants', Girls', Boys' Wear Review | 2011 • April/May

INFANTS’, GIRLS’ & BOYS’ WEAR REVIEW • APRIL/MAY 2011 $5.00

THE EARNIES ARE BACK

DWELLSTUDIO EXPANDS INTO THE APPAREL MARKET

AWAY FROM HOME

BABY BOOM CASH CROP : EXPLORING THE COTTON SPIKE FASHION’S NEW TRADITIONALISTS PICTURE PERFECT : RETAILERS TAP LOCAL ARTISTS

JULY 31- AUGUST 2.2011

PIER 94 .NEW YORK CITY SUNDAY.MONDAY.TUESDAY

P I E R 9 4 . 1 2 T H AV E N U E @ 5 5 T H S T R E E T . R E TA I L E R R E G I S T R AT I O N : E N K R E G I S T R AT I O N S . C O M T. 2 1 2 . 7 5 9 . 8 0 5 5 F. 2 1 2 . 7 5 8 . 3 4 0 3 C H I L D R E N S C L U B @ E N K S H O W S . C O M E N K S H O W S . C O M / C H I L D R E N S C L U B

a e P o n S ®

Extraordinary garments for young sprouts!

www.snopeawear.com

SnoPea logo and “tag line” are registered trademarks of SnoPea, Inc. © 2011 SnoPea, Inc.

For babies only

Rita Polidori O’Brien Publisher Jennifer Cattaui Editor in Chief Nancy Campbell Creative Director EDITORIAL Angela Velasquez Audrey Goodson Meagan Walker Associate Editors Jacqueline Micucci Contributing Editor Melissa D’Agnese Editorial Intern

APRIL.MAY 2011 FEATURES 24 Modern Family Christiane Lemieux of DwellStudio dishes about her move to apparel, the changing fashion scape and Target.

CREATIVE Trevett McCandliss Art Director Tim Jones Senior Designer Jessica Ziccardi Art Assistant

26 The Cotton Conundrum Retailers and manufacturers shift strategies for Fall '11 to cope with the sky-high price of America's favorite fabric.

ADVERTISING Noelle Heffernan Advertising Director Sarah Sutphin Advertising Manager Alex Marinacci Account Executive Patrick Thomas Sales Representative, Canada Caroline Diaco Special Accounts Manager Jennifer Craig Special Accounts Manager Maureen Johan Classified Sales

30 Traditionally Speaking What's old is new again as consumers embrace classic children's styles and silhouettes—with an edge.

ADMINISTRATION Laurie Guptill Production Manager Melanie Prescott Circulation Manager Julie Gibson Webmaster CONTACT INFO Sales/Editorial Offices 36 Cooper Square, 4th floor New York, NY 10003 Tel: (646) 278-1550 Fax: (646) 278-1553 editorialrequests@ 9threads.com Circulation Office 21 Highland Circle Needham, MA 02494 Tel: (800) 964-5150 Fax: (781) 453-9389 circulation@9threads.com CORPORATE 9Threads 26202 Detroit Road, #300 Westlake, OH 44145 Tel: (440) 871-1300 Xen Zapis, Chairman Lee Zapis, President Rich Bongorno, CFO

FASHION 34 Zero G Bright, bold and beautiful, larger than life babies take over our pages.

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Above: Elephantito blouse and velvet jumper; See Kai Run ruffle Mary Janes. On the cover: Serendipity cardigan; Janey Baby by Babysoy T-shirt; Pale Cloud pants; Catya knit cap.

Photography by Michael Brian.

NEWS

COLUMNS

6 Talking Points 8 Fresh Finds 10 Hot Properties

12 Nine Things 14 On Trend 18 Spotlight 22 On the Block 48 Remix

IN EVERY ISSUE 4 Editor’s Letter 44 Calendar

EARNSHAW’S INFANTS, GIRLS AND BOYS WEAR REVIEW ISSN 0161-2786 (USPS-320-090) Vol. 95 Issue 4. The business and fashion magazine of the children’s wear industry is published monthly by Symphony Publishing NY, LLC, 36 Cooper Square, 4th Floor, New York, NY 10003. The publishers of this magazine do not assume responsibility for statements made by their advertisers in business competition. Periodicals postage is paid in New York, N.Y. and additional mailing offices. Subscription price for one year: U.S. $48; Rates outside U.S. available upon request. Single price copy, $5. Copyright 2011 by Symphony Publishing NY, LLC. Postmaster: Send address changes to Earnshaw’s Infants, Girls and Boys Wear Review, P.O. Box 8548, Lowell, MA 01853-8548. Publisher is not responsible for unsolicited manuscripts or photos. Any photographs, artwork, manuscripts, editorial samples or merchandise sent for editorial consideration are sent at the sole risk of the sender. Symphony Publishing NY, LLC will assume no responsibility for loss or damage. No portion of this issue may be reproduced without the written permission of the publisher. Printed in USA.

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Bountiful Babies

Cherubic crawlers make a big impression in our fall fashion spread.

THIS MONTH WE celebrate the littlest customers, whose fashion preferences are yet to be determined, for whom moms are the surrogate stylists. We cast a group of adorably rotund rugrats who could fill the page and underscore the EDITOR’S LETTER larger than life natural state of infants. We did not edit for emotion—as babies are at their best when unfettered. Some were gurgling and happy, others were positively perturbed.

All were priceless.

In this issue, we have a dual focus—infant/toddler and traditional fashion. For our feature on trends in traditional wear, we enlisted the services of the North Shore Animal League, who brought us a litter of mixed breed puppies.

The pups seemed to adore our baby decked in a classic navy and green plaid jumper. Sure, a true traditionalist would be flanked by a purebred, but this is a new generation, and twists on tradition are welcome. Be sure to reach out to the good folks at North Shore, or a shelter in your area, if you need a puppy in your life.

Just when we got a little optimism in the economy, higher prices for apparel are on the horizon. The cost of cotton has spiked, moving it from an affordable staple in the children’s industry to a sudden luxury. Don’t miss our feature on the topic in which we tell the story behind the spike and give tips Earnshaws_0411JR3.pdf 4/14/2011 4:37:54 PM reality. on navigating the new pricing

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Our Q&A this month is with infant/toddler interiors veteran Christiane Lemieux, founder and creative director of DwellStudio. Dwell recently ventured into apparel and, judging by the strength of their graphic designs and their market penetration in the home and bedding markets, they’ll be a brand to watch in children’s fashion. We look forward to seeing their upcoming collections.

We are excited to announce that nominations are officially open for the 34th annual Earnie Awards. The Earnies celebrate excellence in the children’s industry, and you, the retailers, are charged with the honor of nominating companies that you think stand out from the crowd in a host of categories. Along with the usual suspects (best infants’, girls’ and boys’ collections), we added a category for best customer service—an extremely important but often overlooked aspect on the business-to-business side. We look forward to hearing what companies you think are leading the industry.

Be sure to vote at www.earnieawards.com.

JENNIFER CATTAUI jennifer.cattaui@9threads.com

© GLM 2011

®

New York International Gift Fair A U G U S T 1 3 – 1 8 , 2 0 11 l PIERS 92 & 94, NYC

JAVITS CENTER

Our newest collection is serious child’s play for today’s sophisticated, discerning families who want more—clothes, toys, games, accessories, and gear—that reflects their values and lifestyles. Purpose-driven, well-designed, stylish, and fun. At NYIGF®, Baby & Child means serious business for buyers and exhibitors alike.

Opens Saturday, August 13, 2011 nyigf.com

nyigf.com

The Original Spiketus Rex™ from Mad Pax.™ Expect Packarazzi.

®

CPSC

talking points

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24 reports posted as of publication by consumers in the Baby & Kids and Toys categories on the new Consumer Product Safety Commission online database, www.saferproducts.gov. While children’s consumer groups praise the database, which launched March 11 as a tool for alerting parents to possible hazards, manufacturers are concerned the current version will enable false and misleading reports. “While the National Association of Manufacturers supports a product incident database serving consumers’ need for accurate product information, we do not believe a poorly-functioning database serves the public interest,” says Richard Klein, senior vice president of finance and administration and chief financial officer at the group.

But Alex Filip, a spokesperson for the CPSC, says the database entries have “gone extremely well.” Of the 600 complaints received last week, the CPSC identified 30 as materially inaccurate, and many manufacturers’ responses to consumers’ concerns have been posted— often within a day. “That’s making it as about fair as you can,” he notes. Follow our weekly e-newsletter to keep up with the CPSC.

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years Earnshaw’s has been hosting the Earnie Awards. We’re seeking nominations from May 1 through June 30 in 17 different categories.

Nominees will be narrowed to the top four per category, and voting will begin on July 31. Reward your favorite brands for their excellent design, customer service and sellthrough at www.earnieawards.com.

35,000 attendees expected at the August NYIGF. Show organizers are extending a helping hand to buyers in preparation for the Summer 2011 Gift Fair taking place August 13 through 18. Amongst its offerings are pre-show attendee webinars, a series of online orientations, an online new buyer handbook and 24/7 access to NYIGF’s exhibitor search and online catalog gallery. Armed with these new benefits, buyers can connect with brands before, during and after the market. Information can be found at www.nyigf.com.

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characters your store and the brands you carry have to express themselves effectively in each Tweet. David Sutula, vice president of digital strategy for Earnshaw’s parent company 9Threads, will be one of more than 60 speakers at Fashion 140, a conference hosted by trend forecasting firm Fashion Snoops. Sutula will address how niche and wholesale brands can leverage social media. The conference, which centers on how social media is changing the fashion business, will be held on May 4 at Lincoln Center’s Alice Tully Hall in New York. Visit www.fashion140.com for more information and to register.

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students graduating from FIT and Parsons New School for Design in May with a BFA in Fashion Design and a specialization in childrenswear. The industry’s newest talent will be joining the brands you love, and offering a fresh take on the market.

fresh finds For T-shirts fit for future tenors and sopranos, Tiny Opera Tees bows a line of opera-inspired designs. Available in sizes 2T to 7, the 100-percent cotton tees, which wholesale for $14, sport characters and objects from famous shows, including Tosca, The Magic Flute, Carmen and The Barber of Seville.

Visit www.tinyoperatees.com.

A great gift idea for little aspiring athletes: First Cleats, crib shoes for babies ages 0 to 6 months, are designed to look like grown-up soccer, baseball and football cleats.

The shoes, which come in black/silver and pink/white, wholesale for $16.25. Visit www.firstcleats.com.

Project Runway winner Jeffrey Sebelia sizes down his edgy designs with the launch of La Miniatura, a collection of rocker-inspired clothing for boys sizes 2 to 14. Featuring everything from citrus-hued denim to classic cardigans with military details, the line’s standouts include velvet suits fit for The King and lots of the designer’s signature plaid.

Wholesale prices range from $22 to $85. Visit www.laminiaturakids.com.

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Combining comfort and style, children’s activewear brand Zio Sport aims to keep kids playing longer with features like moisture-wicking fabric, UVB protection, tagless neck labels and a signature utility pocket. Available in sizes 4 to 14 for boys and girls, the collection wholesales for $10 to $24 and includes a range of athletic basics, from shorts and tops for summer to pants and pullovers for winter.

Visit www.ziosport.com.

Angel Frost bows a swim collection for girls and tweens with starlet style, featuring retro-inspired high-waisted and brightly hued bikinis and silver asymmetrical one and twopieces, all with matching sundresses and wraps. The swim styles are available for sizes 4 to 14 years.

Oversized sunhats and silver shimmer gauchos complete the beach-ready collection, which wholesales for $14.50 to $43.

Visit www.frostcool.com.

Parisian line Lotty Dotty fuses fashion and fun with its collection of interactive tees. Each T-shirt sports an appliqué doll, with removable and interchangeable clothing featuring everything from trendy oversize bows to tulle miniskirts. Available in both adult and kids’ sizes 4 and up, the girl’s T-shirt wholesales for $25 and the doll’s clothing ranges from $8 to $18. Visit www.lottydotty.com.

Pale Cloud introduces an aptly-named collection of soft and sophisticated designs for girls ages 3 months to 10 years, in a muted palette of dusty pinks, creams and grays. Chic details like pleating and studding add style to the Scandinavianinspired line, which wholesales for $21 to $121. The brand offers dresses, blouses, coats, jackets, cardigans, playsuits, pants, hats, scarves and blankets, made of luxurious materials like cashmere, silk, alpaca and angora. Visit www.pale-cloud.com.

Comfy warmth meets chic style with the introduction of Million Polkadots, a line of fashionable capelets for girls sizes 2T to 9. The Cozy Collection, featuring black and white fleece prints with red ruffle details, wholesales for $24.

The Luxe Collection wholesales for $45 and features reversible faux fur in fun, playful prints, including paisley, pink houndstooth, multicolored owls, zebra and cheetah print. Visit www. millionpolkadots.com.

hot properties The Coolest Cat

Fab NY

The year was 1974. Arthur Fry invented the Post-it Note. Mel Brooks’ Blazing Saddles debuted to mixed reviews. The world’s most familiar feline, Hello Kitty, was created.

Today, Post-it Notes are challenged by computer desktop Stickies, and Blazing Saddles is an American classic. As for Kitty White, her bewhiskered face has become ubiquitous, stamped on some 50,000 products from flash drives to chandeliers to electric guitars.

Licensed Hello Kitty products are sold in more than 70 countries around the world. The kawaii kitty has made friends with everyone from Tweety Bird to Blue from Blues’ Clues.

For this 30-something cat without a mouth, her multi-billion dollar licensing business speaks volumes. Here are just some of the recent deals she’s made in the kids’ retail arena. –Meagan Walker

Western Chief

Vans Misha Lulu

tk tk

Cat’s Meow This summer, global giant Sanrio and popular kids’ brand BabyLegs will debut their co-branded collection, BabyLegs for Hello Kitty. The line includes socks, tights and BabyLegs’ signature leg and arm warmers.

As BabyLegs’ first licensing venture, Isaac Ash, CEO of United Legwear Company, says the collection, which fits girls up to age 12, “offers classic artwork in her signature red and pink color palette and highlights Hello Kitty’s cheerful, warmhearted, whimsical nature.” Splashy rainbow leg warmers, as well as brightly-hued pairs printed with the days of the week, are sure to attract the attention of little girls.

Ash notes that Hello Kitty is a character that grows

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with her fans. “Children grow up with Hello Kitty and then as mothers, they pass their love of the character on to their children.”

Echoing those sentiments, Susan Tran, associate marketing director at Sanrio, believes Hello Kitty has evolved to become one of the most identifiable brands of our time. “As a global icon, she represents the essence of happiness, love and friendship that resonates with girls and women of all ages,” Tran says.

“The Hello Kitty brand not only touches every girl’s life with a broad range of lifestyle products, but also touches every part of popular culture—from art to fashion to celebrities.” For information and wholesale inquiries, e-mail wholesaleorders@babylegs.com.

Marvel and Stride Rite Swing Into Action From Spider-Man to the great green Hulk, Marvel Comics has created some of America’s most iconic superheroes since its inception more than 70 years ago. Thanks to a partnership between Marvel Entertainment and Stride Rite Children’s group, the two will roll out footwear inspired by the legendary superheroes beginning Holiday 2011. The debut item will be the SpiderMan Web-Slinger shoe. Additional styles, such as Captain America and Iron Man, will be released throughout 2012. The collection is available in sizes toddler 7 to youth 5. For wholesale inquiries, call (800) 955-5510.

Awww and then some.

Throwback Barney Accessories Slated for Spring HIT Entertainment and Classic Imports have entered into a licensing deal for the first time.

Together the two will bow a full line of retro Barney & Friends products under the Toon Labs Ink Label. The nostalgic line is designed to appeal to tweens, teens and young adults that have memories of watching the show as children. Novelty items include glassware, wearable blankets, magnets and key chains, in addition to other small gifts. The line will initially be available beginning Spring 2011 and new products will continue to come out throughout the year. Contact mike.pittard@backstagepassinc. com with wholesale inquires.

Globetrotters Bounce Into Apparel with Cookie Jar Entertainment The Harlem Globetrotters introduced a unique style of basketball to the world more than 80 years ago. Since then, changing rosters have played in 120 countries on six continents, extending the team’s brand reach tremendously.

Cookie Jar Entertainment’s licensing arm, the Copyright and Promotions Licensing Group, inked a deal with Freeze to become the exclusive licensing agent for the basketball team. Under the label, Globetrotter T-shirts, hoodies, athletic shorts, track suits and tank tops for boys and juniors will be available through a variety of retail outlets beginning this June. For wholesale pricing and to place an order, e-mail kim@freezecmi.com.

KiDSWORLD The 8th floor wonder of the world.

Make plans now to attend

KidsWorld: Children’s Apparel & Accessories Market June 23-26, 2011

dallasmarketcenter.com | 800.DAL.MKTS

NINE THINGS

Button-down one-piece by A is for Apple

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Mary Jane by Livie & Luca

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Plaid suit by La Miniatura

Tie by Vineyard Vines

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Navy cashmere sweater by Bambeeno

TRADITIONAL WITH A TWIST Stirred or shaken, classic clothes feel fresh with modern details.

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Tie hoodie

by Blume

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Grey wool coat

by Varci

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Hermitage gift set

by Baby Bespoke by Kathryn Beach

PHOTOGRAPHER: DEAN POWELL.

Boys’ tweed pants and matching girls’ tweed dress

by Petit Trousseau

EDSON is a lover

CRISTIANO

is a user

EDSON MATSUO Plastics genius.

Cartoonist, illustrator, graphic and product designer.

Sustainability advocate.

Creative Director, Melissa.

WGSN Lover.

“I am dedicated to experiential design. I can rely on WGSN to tell me what customers will want to experience in two years’ time.

WGSN gives me the space and the inspiration to make my dedication pay off.”

To fall in love with WGSN go to www.wgsn.com/elover or call 212-201-2800

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PHOTOGRAHPER: DEAN POWELL. MARKET EDITOR: ANGELA VELASQUEZ

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PHOTOGRAPHER: DEAN POWELL. MARKET EDITOR: ANGELA VELASQUEZ

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CAT LADY 1 Little Laundry sneaker 2 One Ruby Lane color-blocked Mary Jane 3 T2love sweatshirt 4 Jefferies socks 5 Kiddo T-shirt 6 Fuzzy Wuzzy foil dress 7 Madee Mae fleece coat 8 Million Polkadots hooded capelet 9 Peace of Cake faux fur coat 10 Mali Kids sequin-embellished swing shirt 11 Rachel Weissman silk dress with sleeve ties 12 Kitty Kat dress 13 Kit + Lili dress

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ON TREND DIY GIFTS

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ART FAIR

1 Creativity for Kids rain-

bow tie-dye kit 2 Toysmith tin can robot set 3 Melissa & Doug Decorate Your Own Petit Purse kit 4 Shainsware personalizable notebook 5 Lotty Dotty dress-your-own doll T-shirt 6 Wu and Wu kimono doll kit 7 PuppeTees customizable T-shirt and finger puppets 8 MOGO flip-flops with magnetic jewels 9 Art Lab Snap Fashion Jewelry kit 10 Alex Paint a Yumbrella 11 Our Garden Build and Paint a Birdhouse

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PHOTOGRAHPER: DEAN POWELL. MARKET EDITOR: ANGELA VELASQUEZ

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SPOTLIGHT APPAREL

Hilariously Hip

“Someday I’ll have a hairy chest.”

“Someday I’ll get trashed at prom.”

“Someday I’ll demand a pony.”

TAKING CUES FROM some of their favorite comedies—think Arrested Development and Modern Family—Kelly and David Sopp built their brand, Wry Baby, as the sitcom of the children’s apparel business. As any mother or father knows, the punch lines of parenthood are endless and largely universal.

The idea came to the husband-wife duo more than 10 years ago now, while they were leaving the hospital after their son, Atticus, was born. He was wearing a T-shirt marked with the hospital’s name and a date three months in the past. Dave says, “We thought: ‘What an adorable baby!’ followed almost too quickly by, ‘What’s with that lame shirt?’ How hard would it be to just print ‘NEW’ in a starburst and there you go?” The couple worked in advertising and knew almost immediately that there was opportunity here.

“Essentially, Wry Baby was born in that hospital along with our boy,” Dave says.

With baby in tow, they experienced parenthood firsthand, and with each bodily milestone (pooping, peeing, spitting up) came the inspiration for a new snapsuit or slogan. “Getting smart on this new life event was comically overwhelming,” Dave explains. “The big secret to what’s made Wry Baby successful is that we take parenting truisms and make them less terrifying.” For example, the

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“I Might Barf” shirt is hilarious because it’s true. Dave says, “You know it will, but when? Best to be warned, no?”

Cory Villano, owner of Wishbone, a store nearby the Sopp’s old home in San Francisco, was the first retailer to pick up the new line. “At the time, we didn’t really carry much for babies, but the stuff was fresh and clever and it seemed like it would be worth it for us to try it out,” he remembers. “Turns out, it was a good fit.”

As more and more retailers followed suit and picked up their clothing line, the Sopps started creating of new products outside of apparel. Today, Wry Baby produces more than 150 items, including the Wheel of Responsibility and their bestselling Mysterio tees—a fun jest to forecast the child’s future. Will the little one be a game show host? A fortune cookie writer?

The mayor of Hoboken? Only time will tell. Another notable set of products from the Sopp’s are their best-selling humor books. The first, Safe Baby Handling Tips, sold more than 150,000 copies.

Across the board, what holds all of Wry Baby’s products together is constant humor. Dave attests that the brand’s booth at trade shows is “where it’s at.” He adds: “I’ve seen people at our booth laughing so hard that they’re crying. Seriously.

Gasping for air and crying,” he says. “That’s the effect our products have in the stores that carry us. It happens at baby showers all over the world. Laughing can do more than change your day—it can change your outlook on the world.” —Meagan Walker

celebrating

life in style

Wrap your baby in our luxurious, easy to care for collections of baby apparel including blankets, bibs, burp cloths, beanie caps and security blankets.

Whimsical Wales FOR NICOLA O’CONNELL and Fiona Grant, sisters and creators of Girl and a Mouse, childhood nostalgia is the ultimate inspiration. “We spent a lot of time with our grandfather at his cottage in Wales,” Nicola recalls.

“The cottage was heaven and literally in the middle of nowhere.” Playing amongst the woodland’s creatures, the girls took a liking to mice. “I always thought mice had a cute yet mischievous side to them, so we thought what could be a more perfect combination of characters than a girl and a mouse?”

Nicola, the principal designer of the line, has been working in the apparel industry for more than 14 years.

Her affinity for a vintage aesthetic is no doubt encouraged by her experience designing for Free People, a women’s line with a hippy feel. She describes Girl and a Mouse as bohemian, relaxed, vintage and whimsical, adding that “there’s always a surprise element—a touch of embroidery, a frill, an insert or a lace detail used in an unexpected way.”

Crochet trims, mixed patterns and off-color stitching are all staples of the Fall ’11 line, which is sized to fit girls 12 months to 5 years old. Soft pink, mulberry and seafoam green are the frontrunners for color, and Nicola adds that the collection is intended to encourage children to use their imaginations and to mix and match. “Who says you can’t wear leggings, a dress, a top and a hoodie—all at the same time—and not look cute and cool?” —M.W.

janeybaby COLLECTION organic cotton + soy protein fiber

oh soy COLLECTION + soy soft COLLECTION

SPOTLIGHT SHOES

Block Ambition IRST CAME THE Erector Set, followed by the Tinkertoy and Lincoln Logs, and finally, the building blocks with universal and unwavering appeal— Legos. Created in Denmark and brought into full-nest households everywhere, Lego remains the most coveted brand among boys ages 5 to 10 today, according to wish list surveys.

INA International, a division of Canada’s largest sporting goods retailer, the Forzani Group, launched Lego Footwear two years ago, betting that like the toy, the shoes will capture kids’ hearts. The licensee prioritized sticking to Lego’s essential premise, being a brand both parents and kids know and love backed with a product commitment that keeps the wellbeing of children in mind. For instance, Lego shoes contain no PVC. Jonathan Carter, vice president of footwear at INA, says the law does not yet ban PVC, but Lego is particular about being on the forefront of such concerns.

Lego’s principal designer, Hing Yeung, brings a bounty of footwear and product design experience to the table—from Keds and Payless to Dickies and Airwalk. Carter says Yeung does more than just design—he has a hand in the entire process, from finalizing prototypes to working closely with the production team.

Yeung’s designs have tactile kid-appeal, looking as if Legos could be plucked right off them. Available in 12 styles for boys and six styles for girls, Carter says sales break down to 90-10 between the sexes, favoring boys. “We expect the number to change as it gets out there, but not by more than 5 percent,” he explains. The most popular style, the Concrete, is available in eight colorways for boys and four for girls. Made of solid rubber, the shoes are sturdy and come in sizes 5 to 13 in toddler and 1 to 4 in kids.

Carter believes the key to Lego’s continued success as a brand—and why it crosses over to footwear so well—is the company’s all-encompassing brand extensions. “There’s a Lego Club magazine, Lego amusement parks and Lego-themed games online. It’s not just a brand; it’s part of kids’ lives as they grow up.” –Meagan Walker

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Skater Style IMAGINE LANDING A 600-store account—straight out of your backpack. For Christian Denney, owner of Me-inMind Footwear, that’s reality.

When Denney attended the World Shoe Association’s footwear show in 2005, he brought along his backpack full of samples from Me-in-Mind, and out of his bag, Denney inked a deal with alternative teen chain Hot Topic.

A graduate of the Fashion Institute of Design & Merchandise in Los Angeles, Denney launched the original Me-in-Mind brand six years ago when he saw a void in the children’s market. “I noticed there wasn’t anything geared toward a younger parent from the skateboarding scene,” he explains. Me-in-Mind footwear filled that niche, producing shoes in sizes newborn to 8 toddler. Soon enough, another gap (and opportunity) opened as those children outgrew the shoes. “Once they hit that point, we were losing customers left and right,” he says.

To eliminate that drop-off, Denney will debut Neon Eaters this fall in sizes 7 to 13. The Neon Eaters’ aesthetic is decidedly skater with a durable canvas upper and vulcanized rubber outsoles. As for prints, lions, tigers and bears dominate the Oh My! style. For mini musicians, the Wanna Rock design works off a gray/black base for boys and pink/ black base for girls, with drum, guitar and boom box drawings on the uppers. While the Fall ’11 collection carries over a number of styles from Me-in-Mind, the Spring ’11 collection will feature 12 original designs for older kids.

Denney says there’s a principal difference between kids that fit the Me-in-Mind brand and kids that fit Neon Eaters: “Once a kid can start talking, they’re very opinionated. Neon Eaters sounds funky, cool and different to the kids,” he explains, adding that he changed the name to appeal to the children rather than to the parents. “Neon Eaters are for those energetic kids whose confidence is more than their sense of fashion. They own it. They walk around like, ‘I dress myself. I’m proud.’” –M.W.

under every favorite dress

Fall 2011

marilijean.com * 1-888-6MARILI * marili_jean@yahoo.com

ON THE BLOCK RETAIL SPOTLIGHT

Retailers embrace their local communities through art.

By Melissa D’Agnese

Art stars for retailers across the country, from left to right: Pinbu by Jacqueline Shapiro, reproduced by Oopsy Daisy, at Tottini; Rowan Tree by Kristiana Parn at Pink Olive; From Above by Phoebe Washer at Maude; “S” from Alphabet Collection

by Ida Pearle at Pink Olive; Surf Mobile by Jeeto at La La Ling.

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Off the Wall

CHILDREN’S BOUTIQUES ACROSS the country are proudly hanging art by neighborhood artists and boosting business in more ways than one. By tapping into their communities’ pool of artists, small businesses are distinguishing themselves and engaging in personal conversations with customers. In doing so, they remind shoppers of the store’s integral role in the neighborhood. “There is a sense of local pride when one can support art from a local artist,” says Ling Chan, owner of California-based children’s boutique La La Ling.

Grace Kang, of Brooklyn-based children’s shop Pink Olive, agrees. “Brooklyn is all about building community. We feel that supporting local artists gives the neighborhood a sense of closeness and kinship. When we share the story about our local artists, people want to buy the works and decorate their homes.” This includes the nursery.

Changes in the children’s market, with more take-down styles in clothing and furni-

ture means kids’ rooms are often less purposefully childish.

“Nurseries are more sophisticated these days,” Kang notes.

Alongside sleekly designed cribs, dressers, rockers and wardrobes, simple yet meaningful works of art on the walls add color and personality to a room. “It’s all about whimsical art that can be enjoyed simultaneously by adults and children,” says Kang.

Retailers picking up on the trend are broadening their reach to art aficionados, and introducing a new crop of shoppers to their stores. Chan notes that incorporating the work of Eastside Feliz-based artist Jeeto has resulted in “a great synergy of bringing Jeeto fans to La La Ling and introducing customers to the wonderful world of Jeeto.” It’s also allowed her to underscore her unique point of view and distinguish the store from big box retailers. “Our art is not traditional in any way; the art has a bit of ‘edge,’ which is the philosophy of our store concept and everything we sell,” Chan says. “There’s nothing ‘mass’ about that.” •

Store owners with an artistic edge, from left to right: Melissa Maffei and Melissa Van Flandern of Tottini; Ling Chan of La La Ling; Jess Brown and Stacy Lauer of Maude; Grace Kang of Pink Olive.

A P R I L / M AY 2 0 1 1 • E A R N S H AW S . C O M 2 3

Q &

a

MODERN FAMILY Christiane Lemieux, founder and creative director of DwellStudio, chats about her contemporary lifestyle design firm that’s making a fresh mark in children’s apparel. By Jennifer Cattaui

2 4 E A R N S H AW S . C O M • A P R I L / M A Y 2 0 1 1

You started in adults’ textiles and home accessories. Did you add children’s designs when you had children?

It’s funny, when we launched the baby line, nobody had kids. We just thought the patterns could be cute if we did them in pink and blue and put them on baby crib bedding.

When we had kids, we got a whole new perspective. We realized some things that we thought were good weren’t and learned what we should develop more. We had done some stuffed animals that were made out of sheeting fabric. My kids complained that they weren’t soft. When they said, “I don’t want to hug this!”

I was like, “Wow, you’re right,” and we scrapped those designs.

Why did you move into children’s apparel?

I’m a fashion designer; that’s my training—I went to Parson’s— and our graphics lend themselves so readily to apparel. We transDwellStudio founder and creative director Christiane Lemieux

PHOTOGRAPH BY COOPER RAY

CHRISTIANE LEMIEUX, OWNER of lifestyle brand DwellStudio, has apparel in her sights. Since 1999, she’s been building a home furnishing, bedding and interior design company with a contemporary design aesthetic that simultaneously reaches the adult and children’s markets.

It’s been an upward trajectory for Dwell, moving from tabletop and adult bedding to baby and children’s bedding, accessories and furniture. This past year, Dwell launched a small layette collection based off of the popular bedding prints, and is now poised to go full force into apparel for Spring 2012, extending into toddler sizes and adding a host of fresh graphics and silhouettes. Of steadily conquering market segments, Lemieux says, “It took us 10 years to get where we are.”

First, a confluence of experiences primed her—working with fabrics at Isaac Mizrahi, in women’s woven at the Gap under CEO and creative force Mickey Drexler and at Portico during their transformation from a multi-label home design emporium to a private label company. Armed with years of scouting textile mills and manufacturers, and sourcing from the perspective of mass and luxury, Lemieux felt she was ready to make a go of it alone.

She wanted to tell a different, modern story in interiors, one that was exactly her style.

About three years in, husband Joshua Young joined her, she notes, “when I was spending too much time on international financial transactions” required of a cross-border business, and “not enough time designing.” Young, who had been a banker and private equity investor, has remained on board as president and CEO of DwellStudio, ensuring Dwell is the ultimate family business, and that designs are plentiful and production is smooth.

Continuously inspired by her two children and flanked by her golden Labrador Retriever Jake, who inquisitively roams the office, Lemieux considers herself lucky to be where she is, but notes it’s not without sacrifice. To do it all, she keeps her world tight, moving from home to the office to her childrens’ schools, all within a two-block radius. She adds with a laugh, “Also, I have no social life, and I haven’t been to the gym in five years.”

lated some of our most popular patterns in bedding to rompers and one pieces—that was our way of bridging the two markets. Our customers have an emotional connection with some of the patterns that are already out there and now we can show them how they relate to apparel and how our brand relates to apparel. It’s really helped people take the leap.

How do you plan to grow your apparel business?

We will probably break apparel into a separate team and run it like a separate business. We can’t think of it as part of this [bedding and home furnishings], as it’s not the same business—the distribution is very different. The stores that carry home, lifestyle and even layette are not the stores that carry apparel.

Everyone’s talking about price point these days—is it a challenge to keep prices down amidst cotton and fuel escalations?

Always, always. What’s going on now in the commodities market is crazy and cotton is crazy. All companies are having to raise prices and consumers are not used to having prices raised. But it’s inevitable—everyone from specialty to big box will have to make pricing adjustments this year. We’ll do it gently, but we’ll have to do it. Otherwise, it doesn’t make sense to be in business.

Speaking of big box, you have a fusion line at Target. How has that changed your business?

It was the single greatest learning experience we have had. I always say that we went to the University of Target—in terms of mass retailing, no one does it better. They taught us about internal process, cross-functional meetings, scheduling and manufacturing. Manufacturing at that scale has been tremendous for this little company of 30 people.

Dwell’s apparel line features cotton separates in modern prints.

You also have a store within a store at ABC Carpet and Home in New York—it must be interesting to step into the retailers’ shoes.

It’s been so challenging! It was a very good move for us as it helped us tighten up our merchandising a lot. We cut the superfluous stuff, and made sure everything synched up stylistically.

What’s inspiring you right now?

Travel always inspires me. I’ve been traveling a lot—to Cambodia and Vietnam. I’ve also seen a lot of amazing fashion shows recently that incorporate a modern take on global textiles. In home and baby, I am sprinkling in this sort of old tradition in textile in a modern and fresh way.

How have you seen consumers’ tastes change in the last ten years?

The taste palette gets ratcheted up every year. People have so much exposure online, so you can see what people in Europe are wearing, and what celebrities and their kids are wearing. You can see everything now—even what your neighbors are wearing.

How’s the fashion business going to be different than the interiors business at Dwell?

Fashion changes so quickly, we don’t have to be married to one pattern, icon or idea. We think of it as much more trend-driven. We can get our trend engine out and run it faster. If we make a mistake we can correct it. We can take some risks.

In looking at the apparel market, we see a pretty interesting opportunity for our brand to live there—it’s New York, it’s graphic and it’s modern. I think there’s a place for it. •

A P R I L / M AY 2 0 1 1 • E A R N S H AW S . C O M 2 5



WITH THEIR BOTTOM LINES SQUEEZ E D BY S OA R I N G P R I C E S I N T H E K I D - F R I E N D LY FA B R I C , C H I L D R E N ’ S

THE COTTON CONUNDRUM

It may be the fabric of our lives, but for children’s manufacturers and retailers feeling the pinch of skyrocketing costs, cotton has become the hassle of our lives. Prices on the traditionally affordable fabric have more than tripled in the past year, hitting a historic high of $2.30 per pound in mid-February. Although prices have since dipped, analysts predict the fabric will remain expensive for the foreseeable future. With the industry still shaken from the recession, manufacturers and retailers report that the exorbitant costs have altered the way they do business— from more blends to flimsier fabric—and undermined their bottom lines.

26 EARNSHAWS.COM • APRIL/MAY 2011

MANUFACTURERS AND RETAILERS REVISE TH E I R B U S I N E S S ST R AT EG I E S . B Y A U D R E Y G O O D S O N

“I CAN SEE THAT MY OUTERWEAR IS GOING TO BE LESS EXPENSIVE THAN A LITTLE COTTON DRESS”

What’s causing the spike? Experts say a combination of factors, from China’s rapidly expanding middle class and subsequent growing demand, to weak crops across the globe, caused by flooding in Pakistan and Australia and freezing weather in China.

Some industry leaders surmise that while other factors were to blame at the beginning, speculation is playing a large role now. “What is frustrating is that we consider this continuous rise to be purely speculative at this point,” confirms Roxana Castillo, owner of infant clothing company Tatiana & Company, makers of Kissy Kissy. “Yes, there were real reasons for prices to have gone up at the beginning, but not to the level they’re at now.”

Manufacturers feeling the squeeze of high cotton costs say they have no choice but to raise their prices, and the pain is now being felt at the retail level, where the increases are appearing in the Fall ’11 collections merchants are currently purchasing. “I would say I buy 20 different vendors and about 12 of them went up,” says Ariena Thomsen, owner of Thank Heaven children’s boutique in Forest Hills, NY. “Sweaters I used to pay $26 for are now $29.” Cynthia Radoczy, owner of Manhattan-based children’s boutique Space Kiddets, estimates that about a quarter of the brands she carries have raised their prices. “I can see that my outerwear in quite a few cases is going to be less expensive than a little cotton dress,” she says.

Some retailers are coping with escalating costs by switching to brands with already low prices. Derrick Veillon, president of children’s manufacturer Paty, Inc., says the company was “careful to get a lot of feedback” and found that their relatively low prices, at $3 to $15, meant they had more flexibility when it came to increases. “That was the feedback we got from the reps and all of our customers,” Veillon notes. “Everybody else was going up, and it wasn’t going to hurt us to go up.” But children’s retailers who carry traditionally more expensive organic and European items—where increases have been particularly steep—may not have that option.

Aside from the challenge of climbing prices, children’s retailers must now face an apparel landscape increasingly dotted with a mix of blends—from polyester to rayon—as manufacturers switch to lower-priced fabrics to cope with the exorbitant cost of cotton. New Jersey children’s manufacturer Les Tout Petits’ owner Danny Letzt confirms that his company, “basically dropped doing business with cotton,” adding

that, “We used to do 80 percent in cotton and 20 percent in other fabrics, now it’s 90 percent in other fabrics and 10 percent in cotton.” Without blends, however, prices might reach beyond families’ budgets, many retailers note. Plus, some parents prefer wrinkleresistant blends, especially in boys’ wear, says Knuckleheads owner Melissa Nash. “Parents don’t want to be ironing their boys’ shirts all day long,” she points out.

Blends, though, can sometimes be a dirty word in the children’s industry, where cotton is perceived as a softer, more kid-friendly fabric. “From a retail standpoint people are noticing a major increase in the use of polyester and they hate it,” says Jamara Ghalayini, owner of Pumpkinheads children’s boutique in Brentwood, CA. Radoczy agrees: “I noticed that the lines that used to have very nice quality fabrication in cotton have lessened it, or they’re using other blends, like nylons. In my store, people don’t really like blends,” she adds. However, she believes people will eventually accept them, especially the ones that aren’t as apparent at first glance.

But for some parents, switching to blends simply isn’t an option, and 100-percent cotton is a necessity at whatever cost, Radoczy notes. “There are kids who are very sensitive to a lot of fabrics, so if the fabric is a poly or not 100-percent cotton, they’re going to find it itchy or maybe get a rash. In that case, I’m thinking that mom will be forced to pay a higher price to make her child comfortable,” she explains. Stacie Fox, owner of Nevada-based Sage Creek Organics, reports that her cotton prices have increased by as much as 50 percent for some of her items, but she’s committed to sticking to the company’s core mission instead of switching to blends or lightweight fabrics.

“We are a certified organic cotton brand. We will not sacrifice quality for quantity,” she affirms.

In addition to incorporating blends, many children’s manufacturers are also dropping fabric weights on cotton products—leading to more headaches at the retail level. “In the tween department, they’ve been offering T-shirts that they call ‘burnout,’ which are almost see-though,” Radoczy says.

“Those T-shirts that were very thin to begin with are even thinner now. They’re tissue,” she adds. Ghalayini says some of the shirts she ordered were “literally sheer” when they arrived and went straight on discount. “We’ve had more returns on that type of casual playwear this year, on very lightly used garments,” she says. “If it catches on anything, there’s a hole.”

Due to the increased volume of returns and dissatisfied

APRIL/MAY 2011 • EARNSHAWS.COM 27

shoppers, Radoczy says the key to keeping customers coming back is good communication. “I’m trying to educate my customers now as they’re buying their spring goods; I’m giving them a little preparation of what to expect for the fall,” Radoczy says. But Thomsen at Thank Heaven is not so confident that customers will accept higher prices. “I just don’t think customers get it. I don’t think they understand how expensive it is for us to buy stuff. They hear that everything is so cheap to make,” she says. “It’s going to be a learning curve for the consumer,” concedes Priscilla Hunt, vice president of marketing for New ICM, a Texas-based children’s sleepwear manufacturer that was forced to raise the prices of some of their cotton underwear products.

“It’s a hard thing to take, but I think they will at least understand why.”

Communication is especially important, industry experts note, since very few manufacturers and retailers expect prices will return to pre-inflation levels.

Nikoleta Panteva, a retail analyst for market research firm IBISWorld, confirms that cotton costs will begin creeping back down by the end of this year, but the fiber is not expected to drop significantly—meaning higher prices may be the new normal for everyone from manufacturers to consumers. “We forecast a 16 percent decline in world cotton prices over 2012,” Panteva says.

How to survive the escalating costs? Both manufacturers and retailers agree the solution is sticking together to share the burden of high fabric prices, while passing as little on to the consumer as possible. “There is no way that any manufacturer can pass the increase onto their customer,” Fox says. “If so, you will put that retailer out of business. We all have to take a shared responsibility in helping each other,” she says. Hunt agrees that pairing up is important: “I think it’s going to take the retailers and the manufacturers working hand in hand and trying to partner as long as they can and still turn a profit.” •

“IT’S GOING TO TAKE THE RETAILERS AND MANUFACTURERS WORKING HAND IN HAND”

COTTON WOES WORLDWIDE

AUSTRALIA: Flooding in Australia in January damaged 300,000 bales.

INDIA: Leaders in India, the second highest cotton producer in the world, placed restrictions on the amount of cotton the country could export in April of 2010, and monsoon floods wreaked havoc on the crop.

CHINA: Exploding demand in China has driven up the cost of all commodities, and a freezing winter drove cotton prices even higher.

PAKISTAN: Flooding in Pakistan, the fourth largest cotton producer, damaged much of the country’s crops.

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TRADITIONALLY SPEAKING

As retailers find value in styles that withstand seasonal trends, traditional infant and toddler designers fall into the ageless paradox of what’s old is new again. By Angela Velasquez “THERE WILL ALWAYS be a need for classic and timeless childrenswear, but never more so than now,” says Petit Trousseau owner Betsy Lefkovits. After a slew of seasons where children’s apparel styles have been modeled after adult fashion, traditional dress takes on a new freshness. Elephantito founder Maria Frallicciardi believes traditional fashion is back in vogue as a reaction against provocative and age-inappropriate styles seen of late in the market, be they extreme (Abercrombie Kids’ headline-making triangle push-up bikini tops for tweens) or more subtle (skinny jeans). As consumers realign their values, brands with heritage rooted in the traditional category are reporting an uptick in sales.

That is welcoming news to Derrick Veillon, president of Paty, Inc. Many of the pointelle knit styles his company offers have been relatively unchanged since the company was founded in the mid-50s. “I can tell you that the demand for Paty has increased substantially in the last year, which is partially driven by our core customer

based in the Southern United States, but also includes new customers from the rest of the country,” he explains.

“There’s just something about a classic outfit on a baby that brings people back to the simpler times in life—no matter where you look, there will always be parents and grandparents that want to capture their babies’ early years in classic clothing.”

But designers are not resting on their laurels.

Although the “traditional” market segment in children’s is evidenced by unisex bodies, Peter Pan collars, school boy plaid, tweeds, seersucker (for warm climates) and luxurious lightweight knits, many designers in the segment are adjusting their wares to better suit modern consumers’ needs. Sportswear staples, like machine-washable cotton layering pieces, hoodies, tunics and leggings are being integrated into lines that also offer cashmere cardigans, take-me-home sets and Mary Janes. Andrea

P H O T O G R A P H BY M I C H A E L B R I A N

3 0 E A R N S H AW S . C O M • A P R I L / M A Y 2 0 1 1

Classic ensemble by Petit Trousseau; puppies up for adoption at the North Shore Animal League.

A P R I L / M AY 2 0 1 1 • E A R N S H AW S . C O M 3 1

Rachles, creative director for Angel Dear, calls those who are willing to make those updates “classicists” rather than true traditionalists. These “new traditionalists” aren’t afraid to change with the times, and, as a result, Rachles notes, lines can take on chameleon-like qualities, looking just at home in a funky Brooklyn boutique as a genteel Georgia children’s shop. Here, designers dish on the new color, print and silhouette traditions making an entrance in Fall ’11.

COLOR AND PRINTS For Fall ’11, designers describe a movement toward earthy color palettes and sophisticated fabrications—elements that complement the English countryside aesthetic Petit Trousseau is touting for the season. The line is heavy in unisex cashmere sweaters in rich colors, shades of gray, black watch plaid and brown tweed—the latter two being the brand’s bestsellers. For Elephantito, these neutrals, paired with rich tones of berry and mauve, drive home the brand’s “modern approach to classics.”

Similarly, Paty is introducing gray, khaki and a pop of lavender to customer favorites. Veillon says it will be fun to see how these fresh neutrals will be mixed with brighter colors for a “more festive fall look.” A shock of color is key for Angel Dear, too. Rachles anticipates heather gray and oatmeal to move well for the brand this season, especially juxtaposed against hot pink or bright green. “Not the most traditional,” she admits, “but they update classic looks.”

Oversized prints—a rarity in baby—appear to be gaining traction, too. Sharon Beardsworth, creative director of Emile et Rose, says retailers are excited about the brand’s firsttime inclusion of big-scale prints for girls. Prior collections were embellished mostly with embroidery and delicate lace.

Rachles says large prints (flowers, in Angel Dear’s case) are just what the market prescribed to help pick up sales where the “oversaturation of white, interlock footies with ditzy embroidery and trim” (hallmarks of traditional baby fashion) falters.

A new spin on tradition by La Miniatura

These new traditionalists aren’t afraid to change with the times...Lines can take on chameleon-like qualities.

3 2 E A R N S H AW S . C O M • A P R I L / M A Y 2 0 1 1

SILHOUETTES Bubbles, gowns and rompers remain the category’s bread and butter, but an increasing amount of traditional lines are also focusing on separates.

Emile et Rose does a strong business with its three-piece sets, partly because garments can be mix and matched with the rest of the child’s wardrobe—an important selling point, Beardsworth says. Key Emile et Rose styles for boys this fall are argyle sweaters; bubble dresses and matching coats are popular for girls. “We always offer matching cardigans and jackets so that an outfit can be worn throughout a season,” Beardsworth says.

In the current economy, Lefkovits of Petit Trousseau believes shoppers are looking to do more with less. “Americans are becoming more like European consumers, regarding quality over quantity,” she says. That means they are purchasing quality separates that stand the test of time, can be worn on a variety of occasions and can be mixed with other labels. Ultimately, they can be passed down—to seamlessly suit up a new generation. •

34

BRIGHT, BOLD AND BEAUTIFUL, LARGER THAN LIFE BABIES DEFY GRAVITY.

Clockwise from left: Clover overalls; vest by Eva & Oli. Brooklyn Junior dress; Jefferies tights; Pediped Mary Janes. Jacket by Mini Shatsu; Bit’z Kids tee; flannel pants by Flap Happy; Pediped sneakers.

From left: Diaper cover by RuffleButts. Brooklyn Junior T-shirt; Zutano hoodie, pants and socks.

36

37

Clockwise from left: denim jacket by Kicky Pants; Me Too button-down shirt; Siaomimi corduroy pants; See Kai Run sneakers. Go Gently Baby sweatshirt; Me Too jeans; booties by Kina; Tane Organics hat; Babe & Tess scarf.

Ralph Lauren polo shirt; Bit’z Kids cargo pants; See Kai Run sneakers.

38

39

40 40

Clockwise from left: River Woods poncho; Cotton Kids long-sleeve tee; Pale Cloud denim bloomers. Petit Trousseau diaper cover. Loredana dress. Nano thermal shirt; Me Too corduroy pants.

From left: BabySoy blue sock. Pale Cloud sweater dress; Siaomimi legwarmers. Luna Luna Copenhagen hoodie; Starkat tunic with bows.

Photographer: Michael Brian Fashion Editor: Angela Velasquez Hair & Makeup: Stacy Beneke for Mark Edward, Inc.

42

CALENDAR

MARKET DATES & EVENTS

13-16

LA Kids Market California Market Center Los Angeles, CA (213) 630-3600 www.californiamarketcenter.com/kids

14-16

Licensing International Mandalay Bay Convention Center Las Vegas, NV (888) 644-2022 www.licensingexpo.com KIDShow, Aug. 22-24, Las Vegas, NV

22-28

MAY 2-4

Spring Educational Conference & Trade Show Fort Worth Convention Center Fort Worth, TX (210) 691-4848 x102 www.allbabyandchildsec.com

JUNE 2-5

Dallas Apparel & Accessories Market Dallas Market Center Dallas, TX (214) 655-6100 www.dallasmarketcenter.com

3-7

Kansas City Gift & Apparel Market Overland Park, KS (913) 687-8059 www.giftmartofkansascity.com

5-7

Minneapolis Apparel Market’s Gift, Home & Accessory Show Minnetonka, MN (952) 932-7200 www.mplsgiftmart.com

9-12

Atlanta Apparel MarketAmericasMart Atlanta, GA (404) 220-3000 www.americasmart.com

Dallas Total Home & Gift Market Dallas Market Center Dallas, TX (214) 655-6100 www.dallasmarketcenter.com

23-26

KidsWorld Dallas Market Center Dallas, TX (214) 655-6100 www.dallasmarketcenter.com

23-25

Pitti Immagine Bimbo Fortezza da Basso Florence, Italy +39 0 55 369 3407 www.pittimmagine.com

JULY 13-20

Atlanta International Gift & Home Furnishings Market AmericasMart, Atlanta, GA (404) 220-3000 www.americasmart.com

30-Aug. 1

Playtime New York 82 Mercer Street New York, NY (212) 925-6349 www.playtimenewyork.com

31-Aug. 2

ENK Children’s Club The Show Piers, 12th Ave. at 55th St. New York, NY (212) 759-8055 www.enkshows.com

AUGUST 1-5

Vegas Kids World Market Center Las Vegas, NV (702) 599-3052 www.vegaskidslv.com

6-8

Kidz at StyleMax The Merchandise Mart Chicago, IL (800) 677-6278 www.kidzatstylemax.com

8-11

LA Kids Market California Market Center Los Angeles, CA (213) 630-3600 www.californiamarket center.com/kids

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CALENDAR

MARKET DATES & EVENTS

11-14

Dallas Apparel & Accessories Market Dallas Market Center Dallas, TX (214) 655-6100 www.dallasmarketcenter.com Pittsburgh Fashion Mart, Aug. 28-29 , Coraopolis, PA

13-18

New York International Gift Fair Javits Center and Piers 92 & 94 New York, NY (800) 272-7469 www.nyigf.com

18-22

Atlanta Apparel Market AmericasMart Atlanta, GA (404) 220-3000 www.americasmart.com

20-23

The Children’s Show at Deerfield Embassy Suites North Shore Deerfield, IL (248) 478-1732 www.midwestchildrens apparelgroup.com

22-24

KIDShow Paris Hotel Las Vegas, NV (908) 232-0867 www.kidshow.cc

28-29

Pittsburgh Fashion Mart Embassy Suites Hotel Coraopolis, PA (248) 478 1732 pfmwoschild@yahoo.com

SEPTEMBER 10-12

Dallas Total Home & Gift Market Dallas Market Center Dallas, TX (214) 655-6100 www.dallasmarketcenter.com

Atlanta Apparel Market, Oct. 13-17, Atlanta, GA

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CALENDAR

MARKET DATES & EVENTS

Kidz at StyleMax, Oct. 22-25, Chicago, IL

13-15

The Children’s Great Event Shoe Show The Sheraton Meadowlands Hotel & Conference Center East Rutherford, NJ (718) 769-4251 www.tcgess.com

11-13

MACASO Mid-Atlantic Children’s Show Doubletree Suites Hotel Plymouth Meeting, PA (215) 782-9853 TheMACASOShow@aol.com

18-20

MACASO Mid-Atlantic Children’s ShowEmbassy Suites BWI Linthicum, MD (215) 782-9853 TheMACASOShow@aol.com

23-26

ABC Kids Expo Kentucky Exposition Center Louisville, KY (210) 691-4848 www.theabcshow.com

OCTOBER 9-10

Pittsburgh Fashion Mart Embassy Suites Hotel Coraopolis, PA (888) 271-5558 pfmwoschild@yahoo.com

13-17

Atlanta Apparel Market AmericasMart Atlanta, GA (404) 220-3000 www.americasmart.com

14-16

Atlanta International Gift & Home Furnishings Market AmericasMart, Atlanta, GA (404) 220-3000 www.americasmart.com

17-20

LA Kids Market California Market Center Los Angeles, CA (213) 630-3600 www.californiamarket center.com

Editor’s Note: Show details are subject to change. Please call the phone numbers or visit the show websites for up-to-date schedules. Show sponsors may send updates to editorialrequests@9threads.com.

REMIX

STYLIST: ADRIEN AGE: 6 HOMETOWN: BROOKLYN “I think I look cool, tough and bad,” says Adrien, Earnshaw’s guest stylist, of his outfit.

“Bad” is a reference to one of his style icons, Michael Jackson. The singer’s tough guy persona in his “I’m Bad” and “Beat It” music videos is something Adrien tries to emulate. Hitting his mark, he rocks a chunky sweater, skinny jeans and a faux leather jacket.

running shoes are my favorite because I run faster than anyone when I wear them.

What is your favorite thing to wear? My Adidas [Bounce]

Where would you wear this? To school.

Who usually chooses your outfit? My mom picks the clothes; my dad picks the shoes. But I learned how to tie my shoes so I choose the ones I like the most. My mom says the teacher wants kids to wear Velcro shoes, but I break the Velcro, so I wear sneakers with laces.

1 2

6 3

4 5

1. Wheat jeans: “I wear jeans at least twice a week. I like these because they are cool, and they’re from my mom’s showroom [Thread Showroom].”

2. Appaman jacket: “I like the jacket because it feels thick and warm.”

4 8 E A R N S H AW S . C O M • A P R I L / M A Y 2 0 1 1

3. Jefferies socks: “The pattern reminds me of fire.”

T-shirt over it to look like a skateboarder.”

4. Wheat sweater: “The sweater is comfy.”

6. Sand Cassel Kids hat: “I lose hats at school. My mom is not happy about that, but she keeps buying me all kinds. I wear funky ones on the weekend.”

5. Kico Kids button down shirt: “I wear a lot of button-down shirts, sometimes with a

PHOTOGRAPHY BY COOPER RAY

ADRIEN CHOSE THESE DUDS FROM A CLOSET FULL OF FALL ’11 STYLES, FOR GOOD REASON:

Swimming Up

Shades

Uses Rayosan™ process to help block the majority of UV rays.

Exceeds 50+ UPF protection wet or dry!

www.babylegs.com

Protects knees and arms with a soft, breathable fabric to keep you cool.