Earnshaw's | Infants', Girls', Boys' Wear Review | 2011 • July

INFANTS’, GIRLS’ & BOYS’ WEAR REVIEW • JULY 2011 $5.00

WONDERLAND A MAGICAL LOOK AT FALL ’ 11 SPECIAL OCCASION WEAR

FROCK STAR BONNIE YOUNG ALTRUISM RULES RETAIL K.I.D.S. GOES BACK TO SCHOOL

LES KEEP KIDS ON THEIR TOES AT BabyLegs.com/HelloKittyVideo.

6333 1st Avenue South, #8, Seattle, WA 98108 • TEL: 206.734.4000 • www.BabyLegs.com

JULY 31- AUGUST 2 2011

PIER 94 .NEW YORK CITY

OCTOBER 2.3.4 2011

JAVITS CENTER.NEW YORK CITY

P I E R 9 4 . 1 2 T H AV E N U E @ 5 5 T H S T R E E T . R E TA I L E R R E G I S T R AT I O N : E N K R E G I S T R AT I O N S . C O M T. 2 1 2 . 7 5 9 . 8 0 5 5 F. 2 1 2 . 7 5 8 . 3 4 0 3 C H I L D R E N S C L U B @ E N K S H O W S . C O M E N K S H O W S . C O M / C H I L D R E N S C L U B

Noelle Heffernan Publisher Jennifer Cattaui Editor in Chief Nancy Campbell Creative Director EDITORIAL Angela Velasquez Audrey Goodson Meagan Walker Associate Editors Melissa D’Agnese Editorial Intern CREATIVE Trevett McCandliss Art Director Tim Jones Senior Designer Jessica Ziccardi Art Assistant

JULY 2011 38 FEATURES 26 Frock Star Designer Bonnie Young dishes about the special event scene and what she's doing for the after-party.

CONTRIBUTORS Michel Onofrio Style Director ADVERTISING Sarah Sutphin Broglie Advertising Manager Alex Marinacci Account Executive Patrick Thomas Sales Representative, Canada Caroline Diaco Special Accounts Manager Jennifer Craig Special Accounts Manager Maureen Johan Classified Sales

28 Every Good Deed Brands give back in new ways, incorporating charitable giving into their business plans.

32 K.I.D.S. Incorporated The organization sets its sights on supporting poverty-stricken children in the U.S. during backto-school season.

ADMINISTRATION Laurie Guptill Production Manager Melanie Prescott Circulation Manager Julie Gibson Webmaster CONTACT INFO Sales/Editorial Offices 36 Cooper Square, 4th floor New York, NY 10003 Tel: (646) 278-1550 Fax: (646) 278-1553 editorialrequests@ 9threads.com

FASHION 38 Wild Hare Carrot-topped kids dressed to the nines and a giant white bunny hit the streets of New York.

Circulation Office 21 Highland Circle Needham, MA 02494 Tel: (800) 964-5150 Fax: (781) 453-9389 circulation@9threads.com CORPORATE 9Threads 26202 Detroit Road, #300 Westlake, OH 44145 Tel: (440) 871-1300 Xen Zapis, Chairman Lee Zapis, President Rich Bongorno, CFO

On the cover: La Miniatura button-down shirt; American Exchange tuxedo jacket and cummerbund; vintage top hat. Above: Wheat silver dress; Dino e Lucia cardigan; Meg Dana & Co. black tutu (worn underneath); Luna Luna Copenhagen tuxedo leggings; Tru Luv gray fur vest; Bensimon hi-top sneakers. Photography by Dani Brubaker at Tricia Joyce Inc.

NEWS

COLUMNS

8 Talking Points 10 Fresh Finds 12 Hot Properties

14 Nine Things 16 On Trend 20 Spotlight 22 Passport 23 In Focus 24 On the Block 52 Remix

IN EVERY ISSUE 4 Publisher's Letter 6 Editor’s Letter 48 Calendar

EARNSHAW’S INFANTS, GIRLS AND BOYS WEAR REVIEW ISSN 0161-2786 (USPS-320-090) Vol. 95 Issue 6. The business and fashion magazine of the children’s wear industry is published monthly by Symphony Publishing NY, LLC, 36 Cooper Square, 4th Floor, New York, NY 10003. The publishers of this magazine do not assume responsibility for statements made by their advertisers in business competition. Periodicals postage is paid in New York, N.Y. and additional mailing offices. Subscription price for one year: U.S. $48; Rates outside U.S. available upon request. Single price copy, $5. Copyright 2011 by Symphony Publishing NY, LLC. Postmaster: Send address changes to Earnshaw’s Infants, Girls and Boys Wear Review, P.O. Box 8548, Lowell, MA 01853-8548. Publisher is not responsible for unsolicited manuscripts or photos. Any photographs, artwork, manuscripts, editorial samples or merchandise sent for editorial consideration are sent at the sole risk of the sender. Symphony Publishing NY, LLC will assume no responsibility for loss or damage. No portion of this issue may be reproduced without the written permission of the publisher. Printed in USA.

JULY 2011 • EARNSHAWS.COM 3

2012 COLLECTION FLOWER GIRL | COMMUNION | SPECIAL OCCASION

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Wonderland

Dressed to the nines, lassies and lapins frolicked about the streets of New York.

EDITOR’S LETTER

DAVID COPPERFIELD COULDN’T have done better.

Our team pulled a rabbit out of the proverbial hat for the July issue. Armed with a location van, a white bunny costume and carrot-topped kids, we recreated a citified version of Alice in Wonderland in our fashion story “Wild Hare.” With gorgeous special occasion wear, accessorized by mad, oversized floral hats, photographer Dani Brubaker shot against the backdrop of the busy, gritty city, capturing the fantasy, formality and fun Carroll favored.

Creatures great and small (and the black and white palette of the fashion story) make a sharp contrast to the bright and beautiful trend pages in this issue. Rainbow-colored garments burst off the page, followed by fête-themed gifts and goods.

Ever in party mode, in “Frock Star,” we spoke with designer Bonnie Young about her high style party wear, her charity Fashion Fights for Children’s Rights and her stunning fall collection. We also reveled in couture-style line Roma e Toska, designed by Countess Birgit Tyszkiewicz and Tom & Drew for Boys, a standout collection by Alexia Panza featuring dressy duds.

But there is more to celebrate in this issue, namely,

the good that is being done in our industry. We got the inside scoop on global charity Kids in Distressed Situations (K.I.D.S.) and spoke with Janice Weinman, the organization’s president, about what they are doing for children across the U.S. and how the retail community can lend a hand. There is clearly an overwhelming need due to natural disasters and the economic downturn.

We also explored the multitude of ways that our industry has incorporated giving back into their business plans, whether it is by donating excess inventory, using those in need in their manufacturing processes or earmarking proceeds to a non-profit organization or a particular charitable end. It is abundantly evident our industry has embraced social and corporate responsibility in meaningful and personal ways.

JENNIFER CATTAUI jennifer.cattaui@9threads.com

Children’s Club-ENK New York July 31- August 2, 2011 NYIGF August 13-17, 2011 Booth 5312 Atlanta Gift Market July 15-19, 2011 Temp Booth 3-200 Don Perry Showroom 13S-345B

PHONE (510) 324-8811 • FAX (510) 324-8828 • 1-(800) -978-8088 • sales@angeldear.net • www.angeldear.biz

talking points

GET YOUR GIFT ON

The NYIGF taking place Aug. 13-18 will feature educational sessions, social events, awards, displays and buyer promotions. Before the show kicks off, 9Threads’ David Sutula will host a webinar to teach brands how to build buzz before and after tradeshows by using social media. Gain wisdom from Sutula on Wednesday, Aug. 3 from 2-2:45pm at www.nyigf.com.

SWIPE REFORM

HELP WANTED 8 EARNSHAWS.COM • JULY 2011

In a win for consumers, the Senate rejected the TesterCorker amendment to delay swipe fee reform. The National Retail Federation had been lobbying in support of a new federal law that would save retailers and customers more than a billion dollars in processing fees for debit card swipes. The law, part of the Wall Street Reform and Consumer Protection Act, is scheduled to take effect later this month.

M-COMMERCE According to PayPal’s mobile division, m-commerce, more formally known as mobile commerce, has been providing an assist to local instore sales. An additional convenience for shoppers, stores are optimizing their smartphone and tablet sites to include purchasing for local pick up or delivery.

Retailers are rushing to embrace these augmented revenue sources.

According to a Shop.org survey, 91 percent of retailers have a mobile strategy in place or in progress.

THE EARNIES INVADE ENK

PAYPAL’S MOBILE PAYMENT EXPLOSION 2008: 25 MILLION 2010: 750 MILLION 2011: AVERAGE 6 MILLION DAILY 2013: 7.5 BILLION PROJECTED SOURCE: PAYPAL BLOG

The Earnies finalists will be announced in our August issue and voting will kick off at ENK on July 31. Meet us at the Piers and cast your vote for favored brands in 17 categories.

We expect fierce competition among the companies specializing in areas like infants’ wear, girls’ and boys’ wear, socks and footwear, special occasion and customer service.

Earnshaw’s staff will be armed with iPads and taking your votes next to registration. If you won’t be attending ENK, begin casting your vote online at www.earnieawards.com.

In May, a series of tornadoes ripped across the United States, leaving countless families in need.

Kids in Distressed Situations (K.I.D.S.) mobilized their resources, donating more than $800,000 worth of new products to victims, including shoes, clothes, blankets, toys and baby items. More support is needed in devastated areas, and retailers and wholesalers are urged to lend support in the form of product donation. Visit www.kidsdonations.org to do your part.

fresh finds Mixing California’s contemporary style with its bohemian heritage, Little Warrior Kids launches a collection of unisex designs for tots from 0 months to 4T. Designed and produced in L.A., the line includes French terry ponchos, rompers, tees and tanks sporting artwork by international artists. Styles are accented with vintage-inspired details like dyed buttons, hand-embroidered trim and faux drawstrings. Wholesale prices range from $14 to $48. Visit www.littlewarriorkids.com.

Ladybugs & Lullabies, the children’s accessories brand known for its no-slip clip, introduces the Gripper, an alligator style clip with a silicone gripping system that uses a unique texturized surface to ensure hair stays in place. More than 100 one-size styles are available in a wide array of patterns and colors, at an affordable wholesale price range of $2 to $3.50. Visit www.ladybugsandlullabies.ca.

Bohemian children’s brand Pink Chicken expands into the tween market with Poulet Rose, a collection for girls’ sizes 7 to 14. In addition to the brand’s signature printed tunics and comfy knits, the new line also includes trendy must-haves from patterned leggings and floral ruffle skirts to striped tops and a funky fur vest.

Wholesale prices range from $21 to $38. Visit www.pouletrose.com.

10 EARNSHAWS.COM • JULY 2011

New organic brand Finn + Emma aims to please eco-conscious parents with its sustainably-made line of contemporary clothes, toys and bedding for babies from 0 to 18 months. Featuring modern prints in a soothing, sophisticated color palette, the collection wholesales for $7 to $210 and includes essentials for baby’s first year: layettes, jackets, bibs, blankets, toys, booties, sleep sacks, play mats and crib sets. Visit www.finnandemma.com.

Spanish brand Bobo Choses bows a line of stylish basics for kids from 3 months to 10 years in the U.S. retail market. Made of comfortable materials and sporting distinctive, retro-inspired prints, the collection wholesales for $45 to $140. A subdued earth-toned palette of sage green, navy, steel grey, dusky pink and burnt orange adds a natural feel to the line’s tops, bottoms, onepieces, dresses and accessories.

Visit www.bobochoses.com.

Red rover, red rover, come on over.

Cashmere brand Christopher Fischer sizes down its luxury designs with Christopher Fischer Baby, a collection for kids 0 months to 5 years. Made using the brand’s signature pure cashmere, the collection, which wholesales for $20 to $200, includes classic cardigans, knitted jackets, hoodies, pants, booties, mittens, hats, blankets and toys, in addition to whimsical sweaters featuring polar bears, penguins and wide-eyed woodland creatures. Visit www.christopherfischer.com.

Make your travel plans now to attend.

Dallas Apparel & Accessories Market August 11-14, 2011

Part of a wave of Parisian designers bringing their luxe designs stateside, Frenchy Yummy offers sophisticated cashmere, cotton and jersey basics, as well as high-end accessories, for girls from 3 months to 14 years. The collection, with wholesale prices ranging from $19 for a bib with Swarovski crystal details to $164 for a cashmere blanket, includes one-pieces, tops, bottoms, hoodies, dresses, sweaters, hats and boots. Visit www.frenchyyummy.com.

dallasmarketcenter.com | 800.DAL.MKTS

always

What’s In...

Hot Features & Little Details!

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GUMBALL MACHINE... gumballs shake!

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ROBOT...

arms & legs move!

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NINE THINGS

Alex Marshall Studios giraffe lamp

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Sustainable Threads finger puppets

Wolfum bookend

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4 5 Cheppu Himal T-shirt

7 Magnote monster gift box

PRE-GIFTING A sneak peek of what’s to come at the August NYIGF.

14 EARNSHAWS.COM • JULY 2011

8

Tree by Kerri Lee hand mirror

6

Dylan’s Candy Bar pens

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Pantone notebooks

Boom Boom! Cards teen edition

© GLM 2011

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New York International Gift Fair A U G U S T 1 3 – 1 8 , 2 0 11 l PIERS 92 & 94, NYC

JAVITS CENTER

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BITBike by Kid O® Products

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SPOTLIGHT APPAREL

Wholesale: $25-$350 Sizing: 4-12 years, XS-L

Artistically Inclined Combining culture and high style, Roma e Toska’s inspired designs shine.

IT WAS TOUGH to overlook booth No. 8037 at ENK Children’s Club in March. With a near ideal corner setup, the German line Roma e Toska made its first appearance on the U.S. tradeshow floor after a three-year hiatus from the circuit. Supported by her daughters who double as the line’s in-house models, Countess Birgit Tyszkiewicz showed off her high-concept, circus-themed Spring/Summer ’11 collection. The brand’s rich fabrics, alluring prints and quality craftsmanship were apparent from across the aisle.

A doctoral art historian, Tyszkiewicz says she finds inspiration in almost everything, keeping in mind her father’s advice: “Art history is about learning to see,” she recalls. “That is learning to see the world around me, the flying landscape from the window of a train, my daughters, their friends.”

Couple that keen eye for detail with mixed fabrics like heavy wool and soft, floating silk, and you get themes that could potentially be too literal, but are executed with deft sophistication. “It’s a big fight,” says Tyszkiewicz. “I was very much afraid of becoming too theatrical. What helps is [having] a very intense dialogue with the best textile designers and working with exclusive materials and contrasts.”

The Fall ’11 collection was inspired by the medieval times of knights, maidens and majestic forests. The line is seeded in the first two verses of an epic poem, “The Song of the Nibelungs,” which dates back to Middle 20 EARNSHAWS.COM • JULY 2011

High German times between the years 1050 and 1350. “Poems are like pieces of art,” Tyszkiewicz says. “They capture the complexity of life and encourage your fantasy.” The poem itself will be woven into fabric and accented with wool, silk, silver metallic and faux fur.

Looking forward to Spring/Summer ’12, Tyszkiewicz notes that she’s taking cues from “the beauty of the ordinary” and magnifying the simple things in life.

Tyszkiewicz describes her customer as label-averse, well educated, of good taste, open-minded and cosmopolitan.

Unfortunately for U.S. consumers, Roma e Toska is available at only one shop stateside, the Grand Del Mar, a luxury hotel in San Diego, CA. Mary Beth Voss, the buyer for the hotel’s boutique, was traveling in Germany when she came upon the brand. Voss, whose daughter was 12 at the time, was taken aback by the designs. “I couldn’t believe what I was seeing,” she says.

“I bought it [for my daughter] and she loved it. Every year I went back and bought more.” Last year, much to Voss’ disappointment, the German shop was out of Roma e Toska. Determined, she contacted Tyszkiewicz and visited her design studio. Voss expressed her interest in bringing Roma into the Del Mar boutique and Tyszkiewicz agreed. The first shipment arrived last summer, and Voss says it’s been a hit.

“We’ve been selling quite a bit of it,” she attests. “The last person who came in spent $4,000. You fall in love with it.” –Meagan Walker

Wholesale: $14-$42 Sizing: 2T-8

Class Act A New York fashion student turns her classwork into a trendy boys’ collection.

WHILE SOME CO-EDS coast through college without a plan, Alexia Panza had a definite end-game in mind. She used her time at LIM College in New York City to propel herself straight into the world of children’s fashion. Slated to graduate from LIM’s Laboratory Institute of Merchandising this summer, the 23-year-old founder and CEO of Tom & Drew for Boys spun a class project into a line of boys’ duds that’s turning heads in the children’s industry.

As part of her curriculum, Panza had to write a senior thesis, namely to formulate a business plan for a clothing line that addressed a void in the market. At the time, Panza found herself frustrated while shopping for her nephews, Tom, 2, and Andrew, 4. “I couldn’t find outfits that were

on-trend but kid-appropriate,” she explains. “So I decided I wanted to start a line that had a kid feel but a grown-up aesthetic.” Wasting no time, while in the midst of completing the program’s requirements, Panza officially launched Tom & Drew in the Fall of 2010.

She made storyboards and chose color palettes, and then enlisted the help of two freelance designers to execute her vision. Panza takes a lot of her inspiration from menswear and what she calls a “grandpa aesthetic.” Fabric is key, too. “Feeling is so important to me,” she says. “I know kids want things that are soft, so we use prima modal.”

The company’s tagline, “For the sake of boys and bulldogs,” underscores an intrinsic part of Panza’s life. She grew up with bulldogs and most every-

one in her family has a bulldog pup.

She approached the Bulldog Rescue Network (www.rescuebulldogs.org) and expressed her interest in being an official sponsor. “I had nothing behind me at that point,” she says, “But the people there were so lovely and thrilled about it.” As a partner of the network, Panza makes bulldog T-shirts each season.

Twenty percent of the T-shirt sales go to the mission, as well as 20 percent of accessory sales year-round.

Tom & Drew is now in a total of 76 stores, including 17 Neiman Marcus stores, small independent shops and international boutiques. The Fall 2011 collection boasts blazers and striped bowties ($32 to $42 and $14, respectively), but Panza admits that she’s partial to the jeans ($38), which are made of soft Japanese denim. –M.W. J U LY 2 0 1 1 • E A R N S H AW S . C O M 2 1

ON THE BLOCK RETAIL SPOTLIGHT

It’s My Party

Children’s boutiques across the country are adding one more thing to their to-do lists: party planning. By Melissa D’Agnese

Ali Landry enjoys the Sophie the Giraffe Party at Petit Tresor in L.A.

Party goers mingle at Bundle in New York City.

24 EARNSHAWS.COM • JULY 2011

RETAILERS FROM COAST to coast are finding new ways to boost business and strengthen community ties with in-store parties. Allison MacCullough O’Neill, who owns the New York-based baby boutique Bundle with her husband Kyle, says, “We began hosting special events immediately upon our opening almost three years ago.

It began with a huge launch party, which was a great way to introduce ourselves to the neighborhood and our clientele. As the parties evolved, I wanted them to be very relationship-oriented, and seize the opportunity to get to know our clients, their children and their shopping needs.

Now these parties are like a family affair.”

Not only do parties enhance relationships with clients, but also with manufacturers.

“When you involve another brand, that brand must be consistent with the store’s. All of this stands out in customers’ minds,” notes O’Neill. Nina Takesh, who co-owns L.A. baby boutique Petit Tresor with Samantha Winch, says, “We host events when a product really deserves attention and when the celebration—and product—is something we believe in.”

Takesh recently hosted a party in honor of Sophie the Giraffe’s 50th birthday. The iconic European baby toy, known as “baby’s first toy,” is a huge success in her store and attracts many buyers. Takesh says they served cocktails for parents and ordered a custom Sophie cake for everyone to enjoy, including celebrity guests like Ali Landry and daughter Estella and Mario Lopez’s daughter Gia, with mom Courtney Mazza.

Throwing a party is also a great way to get new people in the door. “Parties definitely help a store grow its client base.

Being in New York is helpful because there are a lot of visitors and passersby. During

our outdoor events people who wouldn’t normally come by stop in to see what the buzz is about. We’ve gained clients this way,” says O’Neill.

Whether festivities are based on new lines, product launches or celebrity appearances, the parties must be well planned. “We don’t just throw parties to throw parties. They have to be logistically organized,” she says. For O’Neill, party planning has four steps. First, she decides on the theme and works with a marketing consultant to brainstorm details. Second, she sets a date. She recalls, “Bundlefest [an outdoor celebration for the store that included candy and face painting] worked really well because it was in May, the weather was perfect and the outdoor scene attracted a lot of people.” She learned to avoid holidays when setting dates, as attendance during holiday weekends can be unpredictable. After picking a date, she organizes the logistics and spreads the word. O’Neill notes that marketing for parties is easier than ever now with social media tools like Facebook and Twitter.

“Social media works better than any formal invitation because you can give a heads up and continue to post reminders. It creates an important buzz around the event.”

Party activities like champagne toasts, face-painting, book readings, celebrity appearances, charitable tie-ins, and brand launches are only some of the reasons Bundle and Petit Tresor have found to celebrate. “I feel that these parties and events are going to become more and more prevalent,” says Takesh. “It’s necessary for the brands’ presence and our own.” Adds O’Neill, “I really believe that these events have a positive impact on sales in the long term.” •

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FROCK “MY TOP 15 customers order as much as some stores,” says designer Bonnie Young for whom couture dresses for children have become a calling card. Parties are plentiful in many parts of the world and between birthdays, bat mitzvahs, graduations and charity galas, the need for a great party dress is ever present.

The designer, who spent 16 years as creative director at Donna Karan, says that trading in her corporate office for entrepreneurial digs in Lower Manhattan was a challenge. She creates sophisticated frocks from her sizable SoHo loft, a modern yet warm abode with large scale art on the walls, furry chairs and chandeliers. The perch strikes a perfect balance of old and new, comfort and form, and feels just right to host the designer’s edgy couture kids’ collection. Assistants bustle in and out through pocket doors, bringing swatches of fabric and grabbing sample dresses. The fall collection is set up on a rack in the entry: a study in noir, sophisticated with embroidery, paillettes, leather and grommets. It’s a rock ‘n’ roll princess’ dream.

Young laments that she has to design her Spring ’12 collection in a New York minute. “I’ve got three weeks to get it all together,” she adds with a note of tension and excitement, revealing that she works best under pressure. Inspiration for her collections range from a book or an antique or preferably—when she can get away—travel. “My inspiration can literally come from anywhere,” she says, recalling a past collection that was grounded in the architecture of Qatar—“galactic buildings wrapped in filigree”— with a hint of Star Wars, an obsession she shares with her son, Brando.

This chapter of her career, she says, began with a bed. “I started making furniture for my kids and it was photographed by Centurion magazine. They required that I get a 1-800 number so that if people were interested, they could call and place an order,” Young recalls.

After trademarking her name, she says, Donna Karan suggested that she place a bed in her store. “I then created a collection around it, and it sort of morphed from there,” Young adds.

This wasn’t her first time to the children’s fashion party—she designed frilly party dresses before, including all of the flower girl frocks for Gabby Karan’s wedding, and a smattering of cashmere ensembles for friends’ babies. Over the years, her designs have moved from pretty to edgy, following the tastes of her daughter and her friends who believed that for a pre-tween and tween, just “pretty” doesn’t always fly.

Starting her own line meant a lot of adjustments for the designer. “I was very used to having a lot of staff and people doing different things,” says Young. “The hardest thing is making every decision. You don’t have any

A BEHIND-THE-SEAMS LOOK AT CHILDREN’S CLOTHIER BONNIE YOUNG

BY JENNIFER CATTAUI

26 EARNSHAWS.COM • JULY 2011

time to second guess anything—you just have to go for it,” she adds. But, the limited budget forces her to be more creative. “If you tell me I have to make a collection out of the flowers in the garden, I’ll figure it out. In retrospect, I now look at large companies and think ‘my God, they’re wasting so much money,’” she says, laughing.

It’s not an exact science to produce the three-to-four figure dresses that will be the life of the party and to get an emotional response out of both mother and child is a special occasion in and of itself, Young says. “Kids gravitate to the dresses because they are fun and fantasy but cool at the same time. Moms think they’re sophisticated.”

These days, she’s looking to develop Bonnie Young beyond the party and is figuring out how her brand translates to everyday clothes. “My 10-yearold daughter now wants me to take her to Urban Outfitters. Nothing fits her; it’s all gigantic. I can see that there is a disconnect—a missing wardrobe for this age group.” Where there’s a need, Bonnie Young is ready to fill it with want. “I’d like to do an open price collection; something that’s more everyday. So I don’t have to go shopping for my kids,” Young says. She already does make a few pieces that provide a glimpse as to what a more affordable line would look like, and laments that many retailers don’t know about some of her simple pieces that sell well in her own store—the bathing suits, tees and silk loungewear.

To expand the brand, Young is paring down and honing in. Armed with her more streamlined collection, she’d like to get Bonnie Young into the pop culture consciousness. “I’d love to do a Converse sneaker or something with Adidas. Not a whole collection—just those items that you have to have.

It’s so fantastic to have a child come in and say, ‘Mom, I want that.’”

Young is also using her company as a platform to give back. “I started an initiative called Fashion Fights for Children’s Rights. My dream is that it becomes something of great magnitude,” Young says. Fashion Fights is a campaign to align her brand with organizations that help protect and enhance the lives of children, like Innocence in Danger, Nest Foundation and Spirituality for Kids. Recently, she participated in a benefit for Women’s International Zionist Organization, an international non-profit that is dedicated to the advancement of women, children and the welfare of all sectors in Israel. Parents paid to have their children walk the runway and Young decked each of the 92 fashion plates in a distinctive spring or fall Bonnie Young showstopper. “It was pretty spectacular,” she says. Young hints that she’s got another charitable endeavor in the works. She’s potentially teaming up with Donna Karan for a special project outside the clothing realm in Haiti. Although the details have not yet been divulged, it stands to reason that she’ll be using her design acumen in a new way to raise money and awareness for kids in need. That, again, is reason to celebrate. •

BONNIE YOUNG PORTRAIT BY COOPER RAY

STAR

EVERY

GOOD

DEED Children’s companies weave social responsibility and philanthropy into the fabric of their businesses. By Jennifer Cattaui

TOMS SHOES, A company that rose to public consciousness with their mission to donate a pair of shoes to a child in need for every one sold, made giving back cool—and personal. They fly to needy areas and personally distribute the shoes to deserving kids. In June, TOMS’ founder Blake Mycoskie announced his business’ transformation from a shoe company to a one-for-one company when he unveiled a new initiative for giving: a pair of eyeglasses to someone in need for each pair of new TOMS shades sold.

Inspired by TOMS’ success, many manufacturers followed suit.

Virginia-based company Rockin’ Baby Slings recently changed hands, and as of Jan. 1, 2011, began a mission to donate a sling to women in Haiti for each one purchased. “The slings go to churches and community groups where there are people on hand to teach the proper usage,” says Katie Coleman, spokesperson for the company, who calls the initiative “motherto-mother.” The slings give women the freedom to gather fresh water and food while keeping the baby close, ready to breastfeed and be loved and nurtured.

Children’s classic brand Carter’s has recently announced an exclusive partnership with Kids in Distressed Situations (K.I.D.S.), an initiative for donating excess inventory from its 500 stores across the U.S. Goods will be distributed to local children in need via the nearly 1,000 social services agencies that support children of military families and those challenged by homelessness, poverty and domestic abuse. The value of Carter’s product donations is anticipated to exceed $3 million dollars.

These days, companies are taking charge of their giving, no longer just purchasing the odd charity dinner ticket or cutting a yearly check. For companies big and small, making charity part of their corporate DNA means good business. It’s a concept called “creating shared value” so dubbed by Michael Porter of the Institute for Strategy and Competitiveness at Harvard Business School, who championed the concept that doing good for a community is doing good for business.

There are numerous ways companies tie charity into their businesses. Some, for instance, make the face of manufacturing an essential part of their company’s story by giving economic opportunity to areas in need and insisting on fair trade and labor practices. Bébé Ravi, a clothing manufacturer that produces children’s woven sweaters and

knitwear, provides employment for women from Nakuru, Kenya, where unemployment is as high as 40 percent, and many families have one parent due to the AIDS epidemic. “Local women know how to knit and crochet since it’s an art most girls learn early on in the village,” says Siamanda Chege, a former fashion model and founder of the company. “I designed children’s garments and brought high-quality yarn from Europe.

Now we have 100 trained women at the center and are hoping to have more women empowered this year as the demand for our product has gone even higher.”

Hillary Sciarillo of Yellow Label Kids has been working with artisans from Peru, Armenia and Bangladesh to make her goods. “I wanted to be part of the solution,” says Sciarillo who cringed at the mass produced plastic toys that were rampant when she began her company in 2005.

She wanted to create natural, simple playthings for babies, using fair trade resources in production, and manufacturing with organic cotton and bamboo. With mind to making quality, environmentally sustainable products, she found her manufacturing team through the Fair Trade Association and later by word of mouth. “Since I’ve been working with these collectives for years, I have been able to see them grow their businesses. I feel we had a part in that. Many of the companies are nonprofits that use the money to fund health care, childbirth education and literacy programs. This is having a direct impact.”

In order to incorporate social and environmental missives into their business practices, other companies have allocated a percentage of sales to a cause or a host of causes.

Alexander Mendeluk of SpiritHoods, a company that makes wild faux fur hats, donates 10 percent of the sale of the hats designated with a “Pro Blue” label to selected conservation groups, including the Snow Leopard Conservancy and Pandas International. When a customer selects a wolfinspired hat, for instance, a donation is made to a wolf conservation group. This decision, he says, really inspires consumers to connect more deeply with the products. “When our customers know they’re helping animals when buying a SpiritHood, it helps them connect to the product emotionally and adds depth to the experience.”

Sandi Hochman, owner of Lucky Puppy—a California-based manufacturer of adult and children’s tees—sees cause-related goods as an easy way for consumers to feel like they’re making a difference. “Many people want to give but they don’t know how,” she says. She connects her

SpiritHoods’ furry hats help support wildlife conservation groups.

JULY 2011 • EARNSHAWS.COM 29

Global charity Kids in Distressed Situations tailors relief efforts for children in their own backyard.

By Audrey Goodson FOR MANY CHILDREN across the country, the beginning of a new school year signals renewal: of friendships separated by a busy summer, of learning with beloved teachers and, of course, a snazzy new back-to-school wardrobe. But for a growing number of families, fall is a stressful season, as many parents struggle to provide the basics their children need for a successful school year—including everything from apparel and accessories to backpacks and school supplies. “If a family of four has to make a choice between food, housing and clothes, they’re going to drop the third,” explains Janice Weinman, executive director of global children’s charity group Kids in Distressed Situations, or K.I.D.S. “They need a roof over their heads and something to eat.”

It’s a problem that’s unfortunately all too common, as 21 percent of children in the U.S.—nearly 15 million—live in households with incomes below the federal poverty level, at $22,050 a year for a family of four, according to the National Center for Children in Poverty at Columbia University. What’s more, research shows that on average, families need about twice that level to cover basic expenses, like clothing and school supplies. For many children, that means wearing last year’s outgrown shoes or secondhand castoffs, and often facing harsh comments from their peers.

For families struggling to pay medical bills and

buy food, a new pair of jeans may not seem like the biggest obstacle to a child’s success, but experts say the confidence that these clothes can provide offers immeasurable benefits to underprivileged kids. “When a kid gets a pair of new Nike sneakers rather than somebody’s hand-me-down, that to them is like they’ve reached nirvana,” Weinman says.

And for children living in poverty, a bit of dignity can make a world of difference, since studies show that poverty can contribute to social, emotional and behavioral problems and impede a child’s ability to learn. According to the National Center for Education Statistics, children who come from low-income families suffer from a reading proficiency gap of more than 40 percent compared to their high-income counterparts. And while new shoes may not immediately improve academic performance, they can provide a measure of confidence that is crucial to succeeding at school. Not to mention, new apparel and accessories, like athletic shoes, allow children to participate in skill-building after-school activities.

Sadly, the number of children living in distressed situations—from parents struggling to make ends meet to homes and possessions destroyed by natural disasters—has sharply increased in recent years. From Hurricane Katrina in the Gulf Coast to wildfires in California and tornadoes in the South and

Midwest, an increasing number of families in the U.S. have been displaced by tragic events.

In addition, the economic downturn has had a devastating effect on society’s most vulnerable citizens: The U.S. poverty rate reached a 15-year high in 2009, according to Census Bureau reports.

Fortunately, children facing poverty and homelessness aren’t without hope, thanks to the tremendous 25-year-effort of K.I.D.S., which has provided more than 65 million underprivileged and disaster-stricken children with nearly one billion dollars of new clothing, toys, basic necessities, juvenile products and books. The organization began in 1985, when members of the children’s industry banded together to donate merchandise to children suffering from famine in Ethiopia. Within the first year, K.I.D.S. donated $600,000 worth of clothes, shoes and toys to children in Ethiopia and mudslide victims in South Africa.

From these initial efforts, the organization has grown into a global charity that links leading retailers, manufacturers and licensors of children’s and youth products with a network of nearly 1,000 local community social service agencies in the U.S. and abroad.

Industry leaders like the Haddad Apparel Group, Carter’s, Toys “R” Us and the Gymboree Corporation all donated more than a million dollars worth of product to K.I.D.S. in 2009,

HOPE 32 EARNSHAWS.COM • JULY 2011

RISING Students from Mount Vernon School smile with their new shoes.

while countless smaller brands and merchants made sizable donations as well. Using its extensive network, K.I.D.S. solicits donations of new children’s products from these businesses and directs them to the areas and organizations most in need. “Whenever there’s a natural disaster, we’re one of the first to call to see how we can help out,” says Kevin Burke, chairman of the K.I.D.S. board and president and CEO of the American Apparel and Footwear Association. “The organization has done so much good for so many people, and it

shows just how generous our industry has been to people who have been affected by natural disasters by providing essential products to families in need.”

In the last few months, K.I.D.S. has donated approximately $800,000 worth of products to help families affected by the recent tornadoes in the South, sending new clothes, shoes, blankets, toys and baby items to its partner agencies in the hardest hit states, including Alabama, Georgia, Mississippi and North Carolina, as well as the city of Joplin, MO.

In 2007, more than $2.6 million worth of products was distributed to children and families driven from their homes by wildfires in Southern California. After Hurricane Katrina in 2005, the organization rallied the children’s industry to provide more than $12 million in products for approximately 40,000 Gulf Coast flood victims. And the organization has also provided tremendous help to victims of disasters abroad, including $3 million in merchandise to Japan in the wake of the devastating earthquake and tsunami and $16 JULY 2011 • EARNSHAWS.COM 33

million worth of products and supplies to the survivors of the earthquake in Haiti. “One of the most impressive things about K.I.D.S. is how they can manage the disaster right around the corner and the disaster halfway around the world with the same dedication and fervor,” says Sharon John, a member of the K.I.D.S. board of directors and president of Stride Rite, which has donated $3 million worth of shoes to the organization in the last five years.

“It’s pretty impressive for them to be able to mobilize like that.”

Yet while K.I.D.S. helped numerous families and children overseas, the bulk of its charitable efforts take place in the U.S. Nationally, the organization distributes 85 percent of its donations—about $100 million in products—to nonprofits throughout the country, including organizations dedicated to helping the homeless, victims of domestic abuse, military families and children of incarcerated parents. “Through K.I.D.S., we’re able to receive furniture for our classroom as well as toys and clothing for

our Christmas drive. Those are items I would not have been able to buy through a grant or our restricted federal funding,” says Sharon Content, founder and president of Children of Promise NYC, an after-school program and summer day camp designed to provide therapeutic services and counseling, as well as art, drama and spoken word workshops, for children of incarcerated parents. The benefit of these items, Content says, goes far beyond their dollar value for the community her organization serves. “It’s meant a lot to them, but more than just the tangible products we’ve provided, it’s helped us create a tighter bond with our families in that we’re responding to a need. It strengthens our relationship with the families we serve, and we’re able to improve the level of service we provide.”

Dannette Ellis, director of the Other Maine Project, a branch of global children’s charity Aid for Kids based in Houlton, ME, says that without the items she receives from K.I.D.S., many children in her rural northern Maine community would have to go without vital

clothing, like winter coats. “They’ve sent us a huge amount of children’s clothing that went to shelters, food pantries, local schools and individual families,” she says. But the most memorable item she received from the organization, Ellis reports, was a Little Tykes push car that she sent to Eastern Maine Medical Center, the only major hospital within a two-hour radius. “The pediatric floor only had one of them, and the kids fought over it,” she notes. “Things like that go a long way, and we try and put them where they’re needed most.”

In fact, you might say providing help where it’s needed most is one of K.I.D.S.’ biggest priorities. Troubled communities across the country have benefited from millions of dollars worth of donations, including Newark, NJ.—K.I.D.S. plans to distribute $500,000 this year to Newark Now, an organization founded

by Mayor Cory A. Booker in 2003 to help the city’s struggling residents. In Washington, DC, K.I.D.S. distributed more than $1 million in new merchandise to nine public school Clockwise from left: A girl receives a new dress after the California wildfires; toys were given away at Fort Dix; a young girl shows off new shoes from Stride Rite; Carter’s donates to a local church.

21 PERCENT OF CHILDREN IN THE U.S. LIVE IN HOUSEHOLDS WITH INCOMES BELOW THE FEDERAL POVERTY LINE. 34 EARNSHAWS.COM • JULY 2011

children’s industry, is to donate your new, brand-name products to the organization. “A store’s excess inventory finds new life when a child receives a new sweatshirt, a winter coat or a pair of jeans,” Weinman points out.

Within a week of filling out a donation form on the K.I.D.S. website (www.kidsdonations. org), the organization will pick up the items, sort them, and deliver them to one of 1,000 K.I.D.S. partner agencies. You can also get in touch with K.I.D.S. to set up your own unique donation system, like Carter’s Inc., which has committed to donating excess inventory from every one of its 500 Carter’s and OshKosh B’Gosh retail stores. “We are proud to partner with K.I.D.S. as part of our mission to help children feel safe, happy and nurtured,” says Michael Casey, chairman and CEO of Carter’s.

“With its extensive network of local children’s

Families in Newark enjoy new baby toys and apparel thanks to a shower sponsored by K.I.D.S. and local non-profit Newark Now.

36 EARNSHAWS.COM • JULY 2011

agencies across the country, K.I.D.S. is the ideal partner to ensure that Carter’s can provide essential new clothing to children who need it most.”

Not to mention, K.I.D.S. is one of the most efficient charities in the U.S., with overhead costs consistently under 3 percent. In fact, the organization has earned Charity Navigator’s highest rating of four stars and meets all standards set by the Better Business Bureau’s Wise Giving Alliance. Simply put, there’s no reason not to help, and your donations will be vastly appreciated by children facing unimaginable obstacles and often tragic situations. Or as K.I.D.S. Chairman of the Board Kevin Burke puts it: “If you’re in an industry that can help out in times of trouble, it’s the right thing to do. Who would do it if we didn’t do it?” •

SHOWER PHOTOGRAPHY BY ANTHONY ALVAREZ

districts in 2009 alone. “With poverty rates at an all-time high, children need our help now more than ever,” Weinman notes. “By providing underprivileged children with basic necessities such as new clothes, shoes and coats, we can make it possible for them to attend class and be successful.” And teachers agree that these items are truly meaningful for their students, says Jane Thompson, president of A Gift for Teaching, a non-profit based in Orlando, FL. “Through our partnership with K.I.D.S., teachers are able to help motivate and improve the self-esteem of their at-risk students by giving them much needed items like books and school supplies.”

There are many methods for helping K.I.D.S., including everything from donating money to hosting product drives. Yet the biggest way you can help, as a member of the

Joan Calabrese tulle dress; La Miniatura velvet blazer; Tic Tac Toe knee socks; Converse sneakers.

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Accessories custom made

by Mary Catherine Muir here and throughout story.

wild hare

WITH FROTHY SKIRTS, CHIC JACKETS AND A HINT OF BOYISH CHARM, FALL ’11 SPECIAL OCCASION WEAR TAKES OVER MANHATTAN. PHOTOGRAPHY BY DANI BRUBAKER, STYLING BY MICHEL ONOFRIO

Lipstik Girls leather motorcycle jacket and leopard sequin dress. Opposite: Luna Luna Copenhagen embroidered dress; La Miniatura black button-down shirt; American Exchange bowtie; Tic Tac Toe knee socks; Converse sneakers.

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Dino e Lucia leather jacket with gold piping; Zoe LTD skirt over striped dress; Tic Tac Toe knee socks. Opposite: Isobella and Chloe dress; Japan Rags leather button-down shirt; Tic Tac Toe knee socks; Bensimon sneakers.

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Tartine et Chocolat dress; Kaiya Eve butler jacket; Luna Luna Copenhagen leggings; Bensimon sneakers. Opposite: American Exchange jacket and cummerbund; La Miniatura tuxedo shirt; Le Vestiaire de Jeanne tulle skirt; Tic Tac Toe knee socks; Bensimon sneakers; vintage top hat.

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Kaiya Eve black long-sleeve shirt; Dino e Lucia white button-down shirt; Zoe LTD mesh skirt; Tic Tac Toe knee socks; Converse sneakers. Opposite: Tru Luv furry jacket; Dino e Lucia leather dress; Tic Tac Toe knee socks; Converse sneakers.

Style Director: Michel Onofrio Market Editor: Angela Velasquez Hair and makeup: Thora at Kate Ryan

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CALENDAR

MARKET DATES & EVENTS

JULY 13-20

AUGUST 1-5

Atlanta International Gift & Home Furnishings Market AmericasMart Atlanta, GA (404) 220-3000 www.americasmart.com

Vegas Kids World Market Center Las Vegas Las Vegas, NV (702) 599-3052 www.vegaskidslv.com

Playtime New York 82 Mercer St. New York, NY (212) 925-6349 www.playtimenewyork.com

30-Aug. 1

Kidz at StyleMax The Merchandise Mart 222 Merchandise Mart Plaza 7th Floor Market Suites Chicago, IL (800) 677-6278 www.kidzatstylemax.com

31-Aug. 2

8-11

ENK Children’s Club The Show Piers 12th Avenue at 55th Street New York, NY (212) 759-8055 www.enkshows.com

6-8

LA Kids Market California Market Center Los Angeles, CA (213) 630-3600 www.californiamarket center.com/kids

8-12

Kidz at StyleMax, Aug. 6-8 Chicago, IL

NY Kids Market 34 West 33rd St. New York, NY www.nykidsmarket.org

11-14

Dallas Apparel & Accessories Market Dallas Market Center Dallas, TX (214) 655-6100 www.dallasmarketcenter.com

13-18

New York International Gift Fair Javits Center and Piers 92 & 94 New York, NY (800) 272-7469 www.nyigf.com

18-22

Atlanta Apparel Market AmericasMart Atlanta, GA (404) 220-3000 www.americasmart.com

20-23

The Children’s Show at Deerfield Embassy Suites North Shore Deerfield, IL (248) 478-1732 www.midwestchildrens apparelgroup.com

22-24

KIDShow Paris Hotel Las Vegas, NV (908) 232-0867 www.kidshow.cc

28-29

Pittsburgh Fashion Mart Embassy Suites Hotel Coraopolis, PA (248) 478 1732 pfmwoschild@yahoo.com

SEPTEMBER 10-12

Dallas Total Home & Gift Market Dallas Market Center Dallas, TX (214) 655-6100 www.dallasmarketcenter.com

11-12

Gulf Coast Children’s Caravan River Oaks Conference Center 520 E. Kaliste Salloom Rd. Lafayette, LA (800) 666-4543 zrags@aol.com

11-13

MACASO Mid-Atlantic Children’s Show Doubletree Suites Hotel Plymouth Meeting, PA (215) 782-9853 TheMACASOShow@aol.com

14-15

Gulf Coast Children’s Caravan Crown Plaza New Orleans Airport 2829 Williams Blvd.

Kenner, LA (800) 666-4543 zrags@aol.com

12-16

NY Kids Market 34 West 33rd St. New York, NY www.nykidsmarket.org

CALENDAR

MARKET DATES & EVENTS

18-20

MACASO Mid-Atlantic Children’s Show Embassy Suites BWI Linthicum, MD (215) 782-9853 TheMACASOShow@aol.com

21-22

22-25

Kidz at StyleMax The Merchandise Mart 222 Merchandise Mart Plaza 7th Floor Market Suites Chicago, IL (800) 677-6278 www.kidzatstylemax.com

Gulf Coast Children’s Caravan Alltel Arena, Rooms 1A&1B One Alltel Arena Way North Little Rock, AR (800) 666-4543 zrags@aol.com

31-Nov. 4

NY Kids Market 34 West 33rd St. New York, NY www.nykidsmarket.org

Editor’s Note: Show details are subject to change. Please call the phone numbers or visit the show websites for up-to-date schedules. Show sponsors may send updates to editorialrequests@9threads.com.

23-26

ABC Kids Expo Kentucky Exposition Center Louisville, KY (210) 691-4848 www.theabcshow.com

OCTOBER 2-4

ENK Children’s Club Javits Center 11th Avenue and 39th Street New York, NY (212) 759-8055 www.enkshows.com

9-10

Pittsburgh Fashion Mart Embassy Suites Hotel Coraopolis, PA (888) 271-5558 pfmwoschild@yahoo.com

Pittsburgh Fashion Mart, Aug. 28-29 , Coraopolis, PA

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REMIX

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“She likes to wear fancy stuff,” Ella said about her sister Margot’s style. “I like putting on fancy stuff, too, but I also like putting on regular stuff, like jeans,” she added.

Margot, a Harry Potter fan, meticulously chose headto-toe feminine looks. “I like to organize things,” she explained while preparing her ensembles. Ella chose edgier frocks and accessories on a whim and noted that she loves to wear leggings. Catchy tunes by Katy Perry—one of the twins’ favorite singers—helped set the tone for the lively shoot that turned into a fullblown dance party. While Ella showed off her gymnastic skills, Margot got everyone moving by performing a choreographed dance number she learned in her hiphop class. —Angela Velasquez 52 EARNSHAWS.COM • JULY 2011

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PHOTOGRAPHY BY NANCY CAMPBELL

STYLISTS: MARGOT & ELLA AGES: 8-YEAR-OLD TWINS HOMETOWN: NEW YORK CITY

1. Blush by US Angels sequinembellished dress; Pink Pewter flower belt 2. Peace of Cake vest and tweed hat; Bonnie Young dress 3. Blush by US Angels dress 4. Bonnie Young dress; Plum velvet shrug 5. Peace of Cake vest; Blush by US Angels dress 6. Peace of Cake vest; Roma e Toska velvet dress 7. Peace of Cake vest and tweed hat 8. Blush

by US Angels dress; Pink Pewter headband 9. Blush by US Angels dress; Pink Pewter headband 10. Kaya Collection dress; Pink Pewter floral headband.