Earnshaw's | June 2013

TRACEY MCLEOD ON BBC’S STELLAR BRANDS f LICENSED TO THRILLf WEE SOLES, BIG SUCCESS

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THE

SHOE ISSUE

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JUNE 2013 FEATURES 16 Sole Provider Tamsin Carlson reveals the retailing secrets j^Wj cWa[ W X_] Z_\\[h[dY[ Wj M[[ Ieb[i" ^[h 9Wb_\ehd_W#Yeeb a_Zi i^e[ Xekj_gk[$ 18 On a Roll ?d W YWdZ_Z G 7" Fh[i_Z[dj JhWY[o CYB[eZ Z_iYkii[i j^[ ijhWj[]_[i j^Wj ^[bf[Z Y^_bZh[d i \eejm[Wh b_Y[di_d] ]_Wdj 889 ?dj b$ idW] iec[ of the biggest global brands on the market.

32 In Character Looking to cash in on the licensed products YhWp[5 :ed j c_ii j^[i[ fefkbWh fhef[hj_[i$

FASHION 22 Fashionistas <Wi^_ed i \e_Xb[i Wh[ \hedj WdZ Y[dj[h m^[d f_dj#i_p[ a_Zi m_j^ ekji_p[Z f[hiedWb_j_[i ifehj \Wbb i flashiest footwear.

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Editor’s Letter Talking Points Fresh Finds Hot Properties Nine Things On Trend Behind the Seams Remix

This page: Fendi cardigan, blouse and shorts, TicTacToe tights, Sam Edelman smoking slippers.

Cover: Hannah Banana faux leather jacket, Versace dress, Jefferies tights, Sam Edelman fringe boots.

Noelle Heffernan Publisher Audrey Goodson Kingo Editor in Chief Nancy Campbell Trevett McCandliss Creative Directors EDITORIAL Angela Velasquez Fashion Editor Lyndsay McGregor Associate Editor Social Media Editor Maria Bouselli Associate Editor

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ADVERTISING Caroline Diaco Group Publisher Alex Marinacci Account Executive Jennifer Craig Special Accounts Manager FHE:K9J?ED Tim Jones Deputy Art Director Production Manager Mike Hoff Webmaster CONTACT INFO Sales/Editorial Offices ), 9eef[h IgkWh[" 4th floor D[m Oeha" DO '&&&) J[b0 ,*, (-.#'++& <Wn0 ,*, (-.#'++) advertising@9threads.com [Z_jeh_Wbh[gk[iji6 9threads.com Circulation Office @e[b I^kff (,(&( :[jhe_j HeWZ" )&& M[ijbWa[" E> **'*+ J[b0 **& .-'#')&& circulation@9threads.com CORPORATE 9Threads (,(&( :[jhe_j HeWZ" )&& M[ijbWa[" E> **'*+ J[b0 **& .-'#')&& Xen Zapis" 9^W_hcWd Lee Zapis" Fh[i_Z[dj Rich Bongorno" 9<E Debbie Grim" 9edjhebb[h

Photography by Trevett McCandliss. Styling by Angela Velasquez. Hair and makeup by Briana Mirzo.

EARNSHAW’S INFANTS, GIRLS AND BOYS WEAR REVIEW ISSN 0161-2786 (USPS-320-090) The business and fashion magazine of the childrenswear industry is published monthly by Symphony Publishing NY, LLC, 36 Cooper Square, 4th Floor, New York, NY 10003. The publishers of this magazine do not assume responsibility for statements made by their advertisers in business competition. Periodicals postage is paid in New York, N.Y. and additional mailing offices. Subscription price for one year: U.S. $48; Rates outside U.S. available upon request. Single price copy, $5. Copyright 2011 by Symphony Publishing NY, LLC. Postmaster: Send address changes to Earnshaw’s Infants, Girls and Boys Wear Review, P.O. Box 8548, Lowell, MA 01853-8548.

Publisher is not responsible for unsolicited manuscripts or photos. Any photographs, artwork, manuscripts, editorial samples or merchandise sent for editorial consideration are sent at the sole risk of the sender. Symphony Publishing NY, LLC will assume no responsibility for loss or damage. No portion of this issue may be reproduced without the written permission of the publisher. Printed in USA.

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Once Upon a Patent Leather Mary Jane…

Finding the right shoes for little feet is a fairy tale come true.

E D I T O R’ S L ET T E R

There’s no denying the obsession begins at an early age. For me, it was a pair of red, patent leather Stride Rites.

BLAME IT ON Cinderella. When a prince comes calling with a perfect glass slipper in tow, what girl wouldn’t swoon? How can we be blamed for a lifetime obsession with shoes when our earliest introduction to fine footwear is so tempting? It’s no wonder women dream of a walk-in closet the size of a parking lot. Some may want to fill it with the latest athletic footwear, and some women may picture nothing but Prada and Manolos, but the fairytale remains the same—we want shoes, shoes and more shoes.

That’s why we thought it was time to pay homage to the coveted category in the pages of Earnshaw’s with our first annual Shoe Issue. There’s no denying the obsession begins at an early age. For me, it was a pair of red, patent leather Stride Rites. As a todZb[h" j^[ i^_do CWho @Wd[i i[[c[Z je [nkZ[ grown-up sophistication. Although, the tale of how I acquired the beloved pair is a bit more ignominious. As my mother tells it, “You had to wear Stride Rites because your feet were too chunky to fit into any other brand.”

Thankfully Stride Rite makes shoes roomy enough for growing feet, a fact my mother discovered after I was fitted at a local kids’ boutique. Say what you will about shopping online—there’s no denying deals abound for bargain hunters—but the kind of hands-on service that matches picky, hard-to-fit toddlers with the perfect pair of shoes just can’t be replicated on the Internet. It’s the same type of irreplaceable one-on-one service Tamsin Carlson provides at Wee Soles, her kids’ shoe store in Silver Lake, CA. From crawling around with her littlest customers on the floor of her trendy boutique to stocking an [Yb[Yj_Y c_n e\ XhWdZi" 9Whbied fhel[i j^[h[ will always be a niche and a need for brickand-mortar retailers who can connect with kids and parents alike. Don’t miss Carlson’s secrets to surviving and thriving in our profile, ÇIeb[ Fhel_Z[h"È ed f$ ',$ We would be remiss if we didn’t note that boys are increasingly following footwear fads as well. As Carlson points out, pops of bold colors, like orange, will often tempt trend-shy boys into trying new silhouettes, like desert boots. That was certainly apparent during this month’s fashion shoot, a sly look at the laugh-

able, lovable quirks of the fashion industry f$ (( $ :kh_d] j^[ i^eej" j^[ Xeoi Wbb \beYa[Z to a pair of day-glo green K-Swiss sneakers.

Clearly, a love of cool kicks knows no boundaries—and brands like Sam Edelman and Ralph Lauren are poised to take advantage of kids’ growing interest in polished footwear, Wi JhWY[o CYB[eZ" Wd [n[Y Wj b_Y[di_d] ]_Wdj BBC Int’l., discusses in our Q&A, “On a Roll” ed f$ '.$ The key for retailers, McLeod notes, is jumping on the right fad at the right time.

That’s where we come in. Earnshaw’s has been Yel[h_d] j^[ Y^_bZh[dÊi cWha[j \eh /, o[Whi" providing invaluable insight for retailers looking to boost their bottom line. I couldn’t be ceh[ [nY_j[Z je X[ XWYa Wj j^[ cW]Wp_d[ WdZ working in an industry full of so many optimistic, creative leaders. And I would love to know more about what Earnshaw’s can do to help you, as a retailer, succeed. We all know it’s a tough market, with added competition from X_] Xen c[hY^Wdji WdZ edb_d[ l[dZehi" Xkj ? also think it’s a time of unlimited opportunity.

There are so many stories of retailers using everything from social media to community outreach to make their stores a success.

That’s part of the reason why you may notice some changes in the magazine in the d[nj Yekfb[ e\ cedj^i$ M[Êh[ jWa_d] W fW][ from these innovative retailers who inspire us every day and revamping some sections of our magazine and website to better serve our h[WZ[hi$ <eh [nWcfb[" ekh cWha[j YWb[dZWh will now be listed online at www.earnshaws. com/calendar, where we can make up-to-the c_dkj[ Y^Wd][i$ M[ m_bb Wbie X[ h[WY^_d] ekj more via Facebook, Twitter and our newlylaunched Pinterest page (follow us 6;Whdi^WmiCW] $ Change can be challenging, but it can also X[ [nY_j_d]$ 7\j[h Wbb" m^Wj _\ 9_dZ[h[bbW ^WZ said no to her fairy godmother? No glass slippers. And that would be a true tragedy.

AUDREY GOODSON KINGO audrey.kingo@9threads.com

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talking points

Tax Act

Will online shoppers soon have to pay state taxes?

AN EFFORT TO level the playing field between online sellers and brickand-mortar stores may finally be in the works. In May, the Senate passed the Marketplace Fairness Act, legislation that would allow states to compel online retailers, no matter where they are located, to tax consumers at the point of purchase—meaning more shoppers would pay sales tax for items snagged on sites like Amazon or eBay. It’s a movement that has been years in the making, ever since a Supreme Court Z[Y_i_ed _d j^[ /&i Wbbem[Z h[jW_b[hi je avoid collecting state taxes on purchases so long as they didn’t have a “physical presence” in that state. “Online-only retailers have exploited that, and have been able to have in some instances as ckY^ Wi W '& f[hY[dj fh_Y[ WZlWdjW][ over brick-and-mortar resources,” notes @ei^kW 8WYW" ifea[icWd \eh j^[ 7bb_WdY[ for Main Street Fairness, a group reprei[dj_d] Wbceij ."&&& Xki_d[ii emd[hi _d favor of ending the tax advantage enjoyed by online retailers. For years, brick-andmortar retailers have been required to charge customers sales tax at the point of purchase, while online sellers often have not. “Our members aren’t asking for any sort of government hand-out or special treatment,” Baca says. “All they are asking is for the government to get out of the way and let all retailers compete fairly and not discriminate by favoring one type of retailer over another.”

Currently, tax collection policies for online merchants vary from state to state, and it’s become a hodge-podge of rules and regulations for web sellers to untangle—part of the reason why online giants like Amazon have even signed up to support the legislation. “It’s actually a tax that consumers are already ikffei[Z je fWo"È dej[i @[dd_\[h FbWjj" vice president of federal operations at

the International Council of Shopping Centers. “If you buy something online, you are supposed to self-report and remit it back to the state. But we know it’s only WXekj ( f[hY[dj j^Wj h[c_j _j XWYa dWj_edwide.”

Thus, shoppers often flock to the Internet, where they don’t have to pay a sales tax and face no penalties if they fail je h[c_j$ FbWjj iWoi j^[ ?9I9 meha[Z m_j^ a children’s shoe store that was forced out of business in the face of competition \hec edb_d[ c[hY^Wdji$ ÇFWh[dji mekbZ bring their kids in, measure their feet in the store and go buy the shoes online,” FbWjj h[YWbbi$ ;l[d m_j^ Fh[i_Z[dj EXWcW ed XeWhZ and momentum in its favor, the effort still faces a tough test ahead in the House of Representatives—although supporters are upbeat about the chances the act will pass.

“We had a very strong bipartisan vote out of the Senate, with conservatives, moderates and liberals all supporting the bill,” FbWjj iWoi$ It certainly doesn’t hurt that the legislation is supported by retail behemoths like Sears, Best Buy and Barnes & Noble, as well as the momand-pops that make up much of Baca’s group. To get involved, he encourages retailers to visit the organization’s website, www.standwithmainstreet.com, and to contact their congressional representatives. “Now it’s time for members of Congress to stand up for the small businesses in their district that create jobs,” he adds. —Audrey Goodson Kingo

“Now it’s time for members of Congress to stand up for the small businesses in their district.”

Brazilian model Jana Ina Zarrella presents her motherdaughter jewelry.

Retailers on the Rhine Germany adds new kids’ show to its calendar.

LOOKING FOR ANOTHER opportunity to check out trendy European children’s togs? Consider Düsseldorf, Germany. The budget-friendly, easyto-navigate business city will soon have one more convention to add to its tally. Thanks to European trade fair organizer Igedo Company, retailers can snap up continental styles at the company’s newest i^em" J^[ B_jjb[ =Wbb[ho$ JWa_d] fbWY[ @kbo - je / Wj the former American Consulate General, the show will cover children’s, junior and maternity fashion in the mid- to high-end price segment. “Today specialty retailers are looking for trendy and distinct children’s fashion in an attempt to satisfy their customers’ increasingly high standards. This is why we are focusing on small, interesting labels and offering upWdZ#Yec_d] Z[i_]d[hi W fbWj\ehc"È Fhe`[Yj :_h[Yjeh Kbh_a[ AW^b[h iWoi$ German designer Harald Glööckler will unveil Fh_dY[ii \eh W :Wo" ^_i \_hij Yebb[Yj_ed \eh _d\Wdji WdZ jeZZb[hi" WdZ 8hWp_b_Wd ceZ[b @WdW ?dW PWhh[bbW m_bb present jewelry from her new mother-daughter colb[Yj_ed" =WX Jo$ :Wd_i^ XhWdZ M^[Wj" ) Fecc[i \hec <hWdY[ WdZ ?jWboÊi P[YY^_de ZÊEhe Wh[ Wbie confirmed. Buyers and retailers can look forward to runway shows, panel discussions and trend lectures by Igedo’s fashion director. In addition to free admission and online registration, a catering lounge, complimentary WiFi and an arts and crafts station for buyers with kids in tow will be available on site.

—Lyndsay McGregor

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Moms Love Social Media IT’S NO SECRET that moms are social creatures, so it is no surprise that as a demograph_Y" j^[o cWa[ \eh W fh[jjo fem[h\kb \ehY[ edb_d[$ M^[d _j Yec[i je ki_d] ieY_Wb c[Z_W i_j[i b_a[ <WY[Xeea" ceci b[WZ j^[ mWo" WYYehZ_d] je W d[m ikhl[o $ 9b[Whbo" ieY_Wb c[Z_W _i W a[o mWo \eh Y^_bZh[dÊi h[jW_b[hi WdZ XhWdZi je ijWo jef e\ c_dZ m_j^ j^[_h ceij beoWb Ykijec[hi$ *A survey of 1,480 online adults was conducted jointly by www.babycenter.com and comScore.

Getting Crafty Etsy goes wholesale RETAILERS HOPING TO add unique, handmade items to their shop’s shelves may soon find _j [Wi_[h je iYekj d[m fheZkYji$ ;jio" j^[ fefkbWh craft commerce site, recently announced it will bWkdY^ ;jio M^eb[iWb[" W fh_lWj[" `kh_[Z cWha[jplace for retailers and vendors looking to buy WdZ i[bb _d Xkba$ J^[ cWha[jfbWY[ m_bb X[ \h[[ \eh Xko[hi" although they will have to apply to prove they Wh[ c[cX[hi e\ j^[ jhWZ[" iWoi LWd[iiW 8[hjepp_" j^[ fhe]hWc cWdW][h \eh ;jio M^eb[iWb[$ J^[ site will also be free for vendors, but only during j^[ X[jW f^Wi[$ 7\j[hmWhZi" j^[h[ m_bb X[ W \[[ \eh i[bb[hi" Wbj^ek]^ 8[hjepp_ Wiikh[i j^[ i_j[ m_bb Ç^Wl[ W \W_h WdZ ijhW_]^j\ehmWhZ fh_Y_d] ceZ[b$È J^[ i_j[ ^Wi dej o[j WddekdY[Z m^[d j^[ X[jW f^Wi[ m_bb [dZ$ Ie \Wh" cW`eh h[jW_b[hi ikY^ Wi DehZijec WdZ M[ij ;bc ^Wl[ i_]d[Z kf je WZZ _j[ci \hec ;jio M^eb[iWb[ je i[b[Yj ijeh[i$ 9^_bZh[dÊi cWdk\WYjkh[hi Wh[ beea_d] je ][j _d j^[ ]Wc[ Wi m[bb$ Ied_W AWd]" emd[h WdZ Z[i_]d[h Wj C_n[Z Kf 9bej^_d]" iWoi j^[ Wffb_YWtion to sell her apparel on the site was “simple WdZ [Wio$È AWd] i[[i ;jio M^eb[iWb[ Wi W mWo je supplement her other efforts to reach custom[hi$ ÇIWb[i Wh[ j^[ b_\[XbeeZ e\ co Xki_d[ii"È i^[ [nfbW_di$ Ç;WY^ ZWo ? Wia coi[b\" ^em Ze ? ][j co clothing line in front of folks and let them know WXekj C_n[Z Kf 9bej^_d]5 ? ^_h[ iWb[i h[fi" ? ^Wl[ W i^emheec" ? Wjj[dZ jhWZ[ i^emi m^[d ?

YWd" ? i[dZ ekj b_d[ i^[[ji b[\j WdZ h_]^j WdZ [l[d cWa[ YebZ YWbbi$ 8kj iec[j_c[i _j Yec[i Zemd je X[_d] _d j^[ h_]^j fbWY[ Wj j^[ h_]^j j_c["È i^[ dej[i$ ;jio M^eb[iWb[ cWo X[ j^[ Wdim[hÆW d[m mWo je ][j _d \hedj e\ W Xko[h$ ;l[d m^_b[ asleep, while showrooms are closed or trade shows are black, there is a way for shoppers to be beea_d] \eh C_n[Z Kf 9bej^_d]$È E\ Yekhi[" j^[ h_ia \eh cWdk\WYjkh[hi _idÊj c_d_cWb0 M^[d b_ij_d] fheZkYji ed W fkXb_Y i_j[ like Etsy, there’s always a chance that copycats cWo ^Wl[ WYY[ii je oekh fheZkYj b_d[$ ÇJ^[ fear is running the risk of being knocked off by someone who can produce the product faster j^Wd oek"È AWd] [nfbW_di$ 8kj \eh AWd]" j^[ h_ia _i mehj^ j^[ fej[dj_Wb h[mWhZÆh[WY^_d] i^eff[hi Wj [l[ho b[l[b$ ÇM^[j^[h j^[o Xko j[di e\ kd_ji eh ^kdZh[Zi e\ kd_ji" iWb[i Wh[ iWb[i"È i^[ WZZi$ Ç? ^ef[ je reach all kinds of buyers: the stay-at-home mom who loves one of my kimono rompers, the boutique owner willing to give a newer brand like mine a chance or a big name retailer m^e bel[i m^Wj ?Êc WXekj WdZ mWdji je fbWY[ Wd ehZ[h"È i^[ iWoi$ Ç@kij ][j c[ _d \hedj e\ W i^eff[h WdZ ? YWd Ze j^[ h[ij$È —A.G.K. ( & ' ) @ K D ; ; 7 H D I > 7M I $ 9 E C 7

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talking points Part of Johnson’s J.C. Penney overhaul included in-store shops for Arizona, one of the company’s most popular brands.

Penney Saver Can the iconic retailer be revived?

Photographer: Ditte Capion

PRELIMINARY RESULTS REVEAL struggling retailer J.C. Penney’s same-store sales in its first quarter decreased more than 16 percent and experts are skeptical as to whether the chain can dig itself out of the financial hole created during ousted CEO Ron Johnson's tenure. Despite securing $2.6 billion in

financing, Howard Davidowitz, chairman of Davidowitz & Associates Inc., a national retail consulting and investment banking firm headquartered in New York, says the company is “irreversibly wrecked.”

“No retailer, no department store, can lose that many sales and stay in business,” he insists. “Nothing has been solved. What they’ve done is bought a little time.” But Poonam Goyal, senior retail analyst at Bloomberg Industries, believes that the Plano, TX, company can coax its customers back. “I don’t think it’s beyond repair,” she counters.

“Promotions are what’s going to drive people back into the store and I think they’re going to have to sacrifice margins to a certain extent to entice customers to return.”

Johnson, the mastermind behind Apple’s retail makeover in 2001 and Target’s cheapchic strategy, lost his job partly because Penney’s customers rejected his no-coupons, no-discounting, “fair and square” everyday pricing that was a core part of the retailer’s dramatic 2012 makeover, which also morphed the old name into jcp. “Everything [Johnson] did wasn’t bad. The stores look great,” Goyal notes. “The issue was that he removed cou-

pons and he removed brands and he alienated customers,” she continues. In effort to reengage the U.S. consumer in time for Mother’s Day, Penney—now helmed by Johnson’s predecessor Myron Ullman—changed its Facebook cover photo to an image declaring #jcpListens and launched the “It’s No Secret” campaign, acknowledging that mistakes were made. “Come back to J.C. Penney,” the ad implored—but Davidowitz says it’s too late.

“A retailer spends his whole life maintaining customers and attempting to acquire new customers, and it’s expensive. The best thing you have is your existing customer because they’re more likely to spend more. [Johnson] threw out those customers,” he says. It’s also unclear if Johnson’s original vision for J.C. Penney— which included branded shop-in-shops from the likes of Disney, GiggleBaby and Carter’s on 700 of its 1,100 store floors by 2015—will ever become a reality. As of press time, there has been no announcement as to whether the rollout will go ahead as planned. “Everything Johnson laid out is all on the plate now to see what will happen or won’t happen. First is to bring back customers and keep them in the stores,” Goyal says. —L.M.

KOELNMESSE INC. 8700 West Bryn Mawr Avenue, Suite 640 North • Chicago, Illinois, 60631, USA Tel. +1 773 3269920 • Fax +1 773 7140063 info@koelnmessenafta.com

www.CFC-Cologne.com facebook.com/CFC.Cologne #CFC_Cologne

DAILY FASHION SHOWS!

International trade fair for children’s, baby and maternity fashion, shoes and lifestyle products

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VOTING CATEGORIES Best Denim Best Licensed Apparel Best Hosiery Best Footwear Best Accessories & Jewelry

Best Special Occasion Wear

Best New Company (1-3 years)

Best Infants’ Collection

Best Community Outreach

Best Girls’ Collection Best Boys’ Collection Best Tween Collection Best Gift Item

Best International Collection Best Made-in-the-USA Collection

Best Swim Collection Best Outerwear Collection Best Brand Rep “It” Item of the Year Company of the Year

Nominations began May 1, 2013, at 11:59 p.m. EST and end on June 30, 2013, at 11:59 p.m. EST. Go to www.earnieawards.com to cast your vote.

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fresh finds Chooze adds backpacks to its lineup as it cel[i _dje _ji \_\j^ i[Wied$ @kij b_a[ _ji Yeborful mismatched shoes, each backpack is made for mixing and matching, with reversible prints and convertible straps so kids can choose a different combination every day.

Small and large packs are available in four different print combinations and wholesale \eh (& WdZ (($ L_i_j www.choozeshoes.com.

Named after the Korean word for tofu, Dooboo is an earth-friendly clothing line for boys and ]_hbi & je '. cedj^i WdZ ) je - o[Whi$ ;WY^ f_[Y[ is made in Korea using organic cotton and lowimpact dyes. Designer and founder SooYoun Shim likes minimal boxy silhouettes that allow for easy on and off without requiring lots of fastenings. Wholesale prices hWd][ \hec '& je .&$ L_i_j www.dooboolife.kr.

For mini-fashionistas who like a little glitz and glamour by the beach (and parents who dislike changing stick-to-yourskin wet bathing suits) Lamb Glam is a line of functional swimwear in i_p[i ) cedj^i je ,N j^Wj comes with snap bottoms to make diaper-changing a cinch. Ruffles, rosettes, sequins and zebra prints abound throughout the collection, and wholesale fh_Y[i hWd][ \hec '* je '-$ 9^[Ya ekj www.lambglam.com.

9Whod @Wl_diaoĂ&#x160;i b_d[ of insulated cooler and diaper bags, Evie Bett, may be named after her grandmothers, but the bags are anything but matronly. The stylish YWhhoWbbi Wh[ '&& f[hcent vegan, BPA-, leadand phthalate-free and take on-the-go moms from work to play with ease, while removable, washable, Neoprene cooler pockets make carrying snacks a breeze. Wholesale fh_Y[i hWd][ \hec (& je ')&$ =e je www.eviebett.com.

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Launching for Fall ’13, Hue Girls offers takedowns of its most popular wom[dÊi j_]^ji WdZ b[]]_d]i$ 7lW_bWXb[ _d W aWb[_ZeiYef[ of colors and patterns, from opaque tights in apple h[Z WdZ hWifX[hho iehX[j je fun Fair Isle sweater stock_d]i" b_jjb[ bWZ_[i m_bb bel[ bWo[h_d] j^_i b[]m[Wh kdZ[h ia_hji WdZ Zh[ii[i$ 7dZ j^[ ikf[h#ie\j WdZ ijh[jY^o b[]gings (in cotton, denim and YehZkheo Wh[ f[h\[Yj \eh [l[hoZWo m[Wh$ M^eb[iWb[ fh_Y[i hWd][ \hec ($*& je '&$.&$ 9^[Ya ekj www. hue.com$ ?dif_h[Z Xo ^[h bel[ e\ j^_d]i j^Wj YecX_d[ \Wi^_ed WdZ \kdYj_ed" 7b[n_i =$ L_Ya[h Yh[Wj[Z Little Name, a collection of educational products and garments for Y^_bZh[d0 W i_ba iYWh\ X[Yec[i W Y^[Ya[hi XeWhZ1 Yebeh\kb YeWij[hi Wh[ W l_ikWb mWo je b[Whd cWj^1 WdZ printed shoelaces teach kids their left from their h_]^j$ M^eb[iWb[ fh_Y[i hWd][ \hec * je )+$ =e je www.littlenamedesign.com$

BedZed#XWi[Z XhWdZ Indikidual introduces its unisex designs to j^[ K$I$ cWha[j$ CWZ[ using organic cotton WdZ XWcXee Xb[dZi" the collection for kids W][i ) cedj^i je - o[Whi is ideal for mixing, cWjY^_d] WdZ bWo[h_d]" [dYekhW]_d] fbWo\kb i[b\#[nfh[ii_ed$ Dem _d its third season, the line has expanded to out[hm[Wh WdZ im_cm[Wh$ M^eb[iWb[ fh_Y[i hWd][ \hec / je +)$ =e je www.indikidual.com$

To coincide with its stateside launch, Im[Z_i^ XhWdZ Moccis ^Wi WZZ[Z '* d[m designs to its line of unisex hand-sewn ceYYWi_d ib_ff[hi$ CWZ[ with Ecotext certified oWhdi" j^[ ib_ff[hi Wh[ cWY^_d[ mWi^WXb[ _d *& degrees and the skidproof leather moccasin sole allows kids’ feet to cel[ \h[[bo WdZ ckiYb[i je Z[l[bef$ Ib_ff[hi wholesale for $19 and sizes range from newXehd je a_ZiÊ -%.$ 9^[Ya out www.moccis.co.uk$

( & ' ) @ K D ; ; 7 H D I > 7M I $ 9 E C 11

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hot properties

Daniel Tiger Roars at Retail

Parigi Takes On Paul Frank

THE PBS SHOW Daniel Tiger’s Neighborhood, a spinoff of Mister Roger’s Neighborhood, is partnering with Out of the Blue for its first product roll-out at Toys “R” Us locations in August, with select products available for specialty stores this summer. University Games will produce games and puzzles that will also be offered to specialty retailers in August; Simon and Schuster Children’s Publishing is developing several books including picture, novelty and coloring books featuring Daniel and his friends; and Jakks Pacific will introduce plushes, figures and play sets. “Daniel is an adorable pre-school-aged tiger, and you just want to love him and squeeze him and hug him,” says Samantha Freeman, co-founder and president of Out of the Blue. “And we get to introduce the next generation to the Land of Make Believe.”

Once the Toys “R” Us exclusive is over, the products, which range in retail price from $4.99 to $39.99, as well as some additions, will be available to specialty retailers for Spring ’14. For details, e-mail Freeman at samantha@outofthebluenyc.com.

The largest children’s shoe show in the West

Spring 2014 Market August 6 - 7, 2013

WELL-KNOWN CHILDREN’S company Parigi is taking on a license equally popular in the kids’ apparel industry— Paul Frank. Fall ’13 will mark the first collection for the collaborators and will include apparel for children of all ages, from infant and toddler through tween, for both boys and girls. “We’re excited to be teaming up with one of the leading children’s apparel manufacturers in the business,” says Nina Leong, SVP of strategic business development for Saban Brands. “Parigi Group truly understands Paul Frank’s aesthetic and we’re thrilled with the product in this collection. The items are very fun, youthful, colorful and fashionable!” Items from the line include tees, pants, sweatshirts, skirts and jackets with a retail price range from $14 to $50.

The collection will be sold at various retailers, including Amazon, Nordstrom, Belk and Bon Ton, and the Paul Frank team hopes to grow the line in the future.

To find out more, reach out to Orly Goldstein, VP of sales at Parigi Group at orly@parigigroup.com.

Over 100 brands of shoes, clothing and accessories

9 am - 6 pm

Conveniently located at the Doubletree by Hilton Culver City 6161 Centinela Ave Culver City CA 90230 800-222-8733

Complimentary shuttle service to and from LAX Special room rates if booked by July 20.

Mention KSA when booking.

Buyers register to attend at www.ksalosangeles.com

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1

Happy Jackson pencils and eraser

2 SugarBooger

by Ore lunch sack

3

6 Apple & Bee book bag

Melissa & Doug crayon set

Mr. Men and Little Miss notebook

4

Bone Collection iPad folio

8

NINE THINGS

SoYoung lunch bag

5 Sigg water bottle

7

9

Beatrix backpack

SCHOOL’S IN

Backpacks and stationery are bright and bold for fall.

By Lyndsay McGregor ( & ' ) @ K D ; ; 7 H D I > 7M I $ 9 E C 13

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ON TREND EMERALD

EMERALD CITY

As the 2013 Pantone Color of the Year, emerald green is set to revive, refresh and renew categories spanning nail polish and eye shadow to interior design and automobiles. But as a symbol for new life and optimism, no other hue captures the infant and toddler market quite like green. From Crayolalike effects on denim to green-to-the-core organic cotton one-pieces, the joyful color transcends seasons and genders, making it a must-have trend for retailers who hope to rake in the other kind of green. â&#x20AC;&#x201D;Angela Velasquez

Fun & Fun

Miss Blumarine

Clockwise from top right: Hang Ten striped one-piece, KicKee Pants pajama one-piece, Yikes Twins bib, Cupcakes & Pastries dress, ESP No. 1 denim vest, Liv & Lily headband.

1 4 ; 7 H D I > 7M I $ 9 E C Â&#x161; @ K D ; ( & ' )

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ON TREND ACTIVEWEAR

Target

Clockwise from top right: Pure Lime tennis outfit, Nike twofer, Fila tennis dress, Lifefactory water bottle, Puma leggings.

GYM CLASS HEROES

When First Lady Michelle Obama did the “Dougie” on Late Night with Jimmy Fallon earlier this year, the FLOTUS not only impressed the world with her slick dance moves, she also put her Let’s Move! campaign to end childhood obesity on the map. The initiative encourages healthy eating habits and physical fitness at home and at school through activities like dance-a-thons, urban gardening classes and field days. Athletic brands such as Nike are stepping up to the plate, too, by funding community exercise programs and offering sporty fashion that is too cool to keep hidden indoors. —A.V. ( & ' ) @ K D ; ; 7 H D I > 7M I $ 9 E C 1 5

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ON THE BLOCK WEE SOLES

SOLE PROVIDER WEE SOLES OFFERS L.A. PARENTS AN OPTION TO OUTFIT THEIR OFFSPRING IN FOOTWEAR AS STYLISH AS THEIR OWN. BY LYNDSAY MCGREGOR

From left: Darci Rosenberg, Tamsin Carlson and Joanna Sacavitch.

WHEN TAMSIN CARLSON found five stray kittens near her home in August 2011, she had a light bulb moment. She collected the wildlings, had them neutered and vaccinated and hosted an adoption drive at Wee Soles, the kids’ shoe store she owns and runs in Silver Lake, CA, a hip neighborhood just east of Hollywood. “They were so sociable that if children wanted to hold them we would take one out—I kept them in a large dog crate—and they could play with them,” she remembers. Within a few weeks, each kitten was settled with one of Carlson’s customers.

Who says you should never work with children and animals? It’s exactly that sort of kid-friendly attitude that’s kept Wee Sole’s register ringing since its doors first opened in the fall of 2006. Together with co-owners Joanna Sacavitch and Darci Rosenberg, Carlson wanted to create a children’s shoe boutique that offers everything from traditional to trendy, keeping comfort and quality top of mind—something the three mothers found their nabe to be seriously lacking. “The only place around here where you could get children’s shoes was at the mall, or you had to drive to the west side, and the idea of schlepping over there was not appealing,” Carlson says. Seven years later she counts Will Ferrell, Thandie Newton and January Jones among her celebrity clientele. “We try to have everything from basics to really hard-to-find, unique things,” she says. “Even with the regular brands like Stride Rite, I try to find the shoes that are really different, color-wise.”

SO GOES THE NEIGHBORHOOD Despite the store’s plum location (Silver Lake tops Forbes’ list of America’s Best Hipster Neighborhoods, thanks to its booming arts scene and one of the largest creative class communities in the country. Oh, and James Franco just bought a duplex there. Enough said.)

Carlson reveals “something shifted” when the economy went south. “My prices were a lot higher when we opened in 2006 than they are now. People bought [expensive shoes] then.

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Price really became an issue after the crash, even among people who still ^WZ ced[o"È i^[ iWoi" Yedj_dk_d]" Ç? ^Wl[ je X[ h[Wbbo YWh[\kb m^Wj ? ][j$ ?j ^Wi je X[ iec[j^_d] ikf[h#if[Y_Wb j^Wj ? adem f[efb[ m_bb h[Wbbo bel[$ M^[d ?Êc Xko_d] ? ^Wl[ je Wia coi[b\" _i j^_i i^e[ ]e_d] je ^ebZ kf5 ?i _j W Z[Y[dj fh_Y[ fe_dj5 ?i _j ]e_d] je \_j m[bb5È I^[ fe_dji je <behi^[_c Kids as an example of a brand that appeals to parent, pocket and child Wb_a[$ ÇKikWbbo Xeoi ZedÊj b_a[ Z[i[hj Xeeji" Xkj X[YWki[ e\ j^[ ehWd][ sole with the gray on top, they liked it,” she says, adding, “I have custom[hi m^e adem j^Wj m^Wj[l[h ? fkbb ekj ^Wi ]ed[ kdZ[h co iYhkj_do$È I^[bl[i \_bb[Z m_j^ ikY^ YWj[]eho b[WZ[hi Wi =[en" I[[ AW_ Hkd" Fh_c_]_ WdZ L[d[jj_d_ b_d[ j^[ i^efÊi Y^[Ya[h[Z \beeh$ 7dZ m^_b[ fb[djo e\ ehWd][ YkX[ i[Wj_d] _i iYWjj[h[Z WXekj" 9Whbied" W i[b\#fheYbW_c[Z \_j enthusiast, prefers to sit on the floor with the kids while she measures and fits—a habit that has worn through multiple pairs of her favorite `[Wdi$ Ç?jÊi WcWp_d] m^Wj ?Êl[ b[Whd[Z el[h j^[ fWij i[l[d o[Whi$ Iec[ jeZZb[hi ^Wl[ \Wj \[[j1 iec[ ^Wl[ ^_]^ WhY^[i$ ;l[d XhWdZi j^Wj iWo j^[o Wh[ m_Z[ \_jj_d] Qiec[j_c[i ZedÊj \_jSÆ_\ j^[ i^e[ Ze[idÊj ef[d m_Z[ j^[d oek YWdÊj ][j _j ed È <b[n_X_b_jo _i Wdej^[h a[o fheZkYj Wjjh_Xkj[ i^[ beeai \eh dem ceh[ j^Wd X[\eh[$ ÇM[Êl[ h[Wbbo cel[Z WmWo \hec j^[ ikffehj_l[" ij_\\#ieb[Z i^e[$ ?\ oek YWdÊj \b[n _j m_j^ ed[#^WdZ" m[ ZedÊj mWdj _j"È i^[ e\\[hi$ Ç? i[[ beji e\ a_Zi _d \Wi^_ed i^e[i b_a[ @ehZWdi WdZ j^[o YWdÊj mWba _d j^[c X[YWki[ j^[o ZedÊj X[dZ$È PROCESS OF SELECTION 7 m[bb#mehd fbWo a_jY^[d WdZ Yebeh_d] jWXb[ a[[f a_Zi eYYkf_[Z" Wi Ze[i a coin-operated motorcycle outside, while their parents browse the i^efÊi e\\[h_d]i" m^_Y^ hWd][ \hec gk_hao W Y^[hho iWdZWb Xo H_YeijW je \ehcWb DWjkh_deÊi h[Z fWj[dj CWho @Wd[ je [l[hoZWo W ]hWo WdZ dWlo Jika_^ei^_ id[Wa[h $ ÇJ^[ ijW\\ Wj M[[ Ieb[i _i [njh[c[bo Yh[Wj_l[ _d _ji jWij[ WdZ cWdW][i je ][j Wd WcWp_d] i[b[Yj_ed e\ I[[ AW_ Hkd i^e[i _d W ceZ[ij Wcekdj

IN THE TRENCHES As children’s apparel retailers know all too well, working with kids can be a lot of fun, but it’s not always peaches and cream. Here, Wee Soles Owner Tamsin Carlson reveals just how challenging it can be and how, sometimes, childish parents are only half the battle.

Sound familiar?

Ewwwww: Since opening the store seven years ago, Carlson has been inflicted with lice—twice!

Superstition be damned: “Children insist on opening umbrellas. Some parents are really good at restraining, others not so much. Many a time I’ve fit shoes on a kid whilst dodging a swinging umbrella.”

e\ ifWY["È iWoi A[bbo F[j[hied" Z_h[Yjeh e\ iWb[i Wj I[[ AW_ Hkd$ ÇM[ YWd always count on Tamsin for creative merchandising and presenting a kd_gk[ Wiiehjc[dj e\ ekh i^e[i j^Wj gk_Yabo i[bb j^hek]^ je ^[h Ykijec[hi$ M[ bel[ ^[h \eh j^Wj$È ?jÊi W i[dj_c[dj j^WjÊi [Y^e[Z Xo =_dW BWHeiiW" Z_h[Yjeh e\ cWha[j_d] Wj Fh_c_]_ KI7$ ÇM[[ Ieb[i ^Wi X[[d W \Wleh_j[ fWhjd[h WdZ Yb_[dj e\ ekhi \eh W bed] j_c[$ J^[ ijeh[ h[fh[i[dji ekh XhWdZ l[ho m[bb WdZ ^Wi W ]h[Wj kdZ[hijWdZ_d] \eh j^[ \Wi^_ed WdZ gkWb_jo e\ j^[ Fh_c_]_ XhWdZ"È i^[ iWoi$ 7i m_j^ ceij h[jW_b[hi" 9Whbied _i jho_d] je ]k[ii m^WjÊi _cfehjWdj je fWh[dji" \hec cWY^_d[#mWi^WXb[ \eejm[Wh je WYY[ii_Xb[ fh_Y[ fe_dji$ “Twenty-five percent of my customers come to me because they know ?Êbb ^Wl[ iec[j^_d] kd_gk[ j^Wj j^[o medÊj \_dZ Wdom^[h[ [bi[$ M[ ^Wl[ Wd edb_d[ ijeh[" jee" WdZ ? [l[d ^WZ W Ykijec[h YWbb c[ \hec <beh_ZW X[YWki[ i^[ iW_Z i^[ YekbZdÊj \_dZ Wdoj^_d] ed PWffei$ ?Êc dej iWo_d] j^Wj m[Êh[ Yecf[j_j_ed \eh PWffei" Xkj m[ Ze YWhho iec[ j^_d]i j^Wj j^[o ZedÊj ^Wl["È i^[ iWoi" WZZ_d]" Ç?Êl[ Wbie dej_Y[Z j^Wj edb_d[ _i fbWo_d] _j iW\[h WdZ iW\[h WdZ ^Wi b[ii WdZ b[ii kd_gk[ fheZkYji$ J^[ ^WhZ j^_d] m_j^ edb_d[ _i j^[ fh_Y[i$ J^WjÊi co X_]][ij XWjjb[ h_]^j dem$ J^Wj (+ f[hY[dj _i fheXWXbo ,& f[hY[dj e\ co Xki_d[ii$È But the value of face-to-face contact at a brick-and-mortar store candej X[ kdZ[h[ij_cWj[Z" WdZ 9Whbied WdZ ^[h Xki_d[ii fWhjd[hi jWa[ Wi ckY^ fh_Z[ _d j^[_h Yecckd_jo Wi j^[o Ze _d M[[ Ieb[i$ 7 icWbb i[Yj_ed of the store is a gallery for local artists who create art for children and a colorful Alice in Wonderland ckhWb Xo 7dZo IabWh Ykhh[djbo Yel[hi j^[ XWYa mWbb e\ j^[ i^ef$ M[[ Ieb[i Wbie fWhjd[hi m_j^ Ieb[i*Iekbi Xo ^eijing shoe drives and offering a discount to all customers who bring in ][djbo mehd fW_hi e\ i^e[i jemWhZ j^[ [\\ehj$ Ç7dZ m[ WbmWoi ZedWj[ je all the school fundraisers as, between the three of us, our five kids are all Wj beYWb fkXb_Y iY^eebi"È 9Whbied i^Wh[i" dej_d] j^Wj hkdd_d] W ikYY[ii\kb d[_]^Xeh^eeZ a_ZiÊ i^e[ ijeh[ _i dej WbmWoi WXekj fki^_d] fheZkYj$ 7j M[[ Ieb[i" _jÊi Wbie WXekj X[Yec_d] W fWhj e\ j^[ Yecckd_jo _j i[hl[i$

Sock it to me: Sometimes, barefoot kids with dirty feet come into the store and their parents refuse to put socks on them when trying on shoes. “That’s valid if the kids are going to wear the shoes with no socks—it’s important that the shoe feels right with no socks. However most of my shoes have white or pale insoles,” she says, adding that she now insists on washing kids’ feet.

Naughty not nice: “Discipline is my biggest issue with parenting right now,” Carlson says, revealing that a child once slapped her in the face and the mother didn’t even apologize.

Hair pulling: “Small children tend to grab whatever is closest in order to feel secure—very often this is my hair!”

( & ' ) @ K D ; ; 7 H D I > 7M I $ 9 E C 1 7

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Q &A

On A Roll On the heels of adding Heelys to the BBC Int’l. portfolio, Tracey McLeod, president of worldwide sales and marketing, discusses the conglomerate’s global brand strategy in kids’. By Greg Dutter

TO SAY BBC Int’l. has just about cornered the kids’ footwear business would not be so far off. A onestop kids’ resource that features a portfolio of leading licenses (including Ralph Lauren, Guess, DKNY, Born, Sam Edelman, Disney, Airwalk, Marvel and now Heelys), the conglomerate also runs an extensive private label program and consults for numerous brands Tracey McLeod in need of expertise from a company that knows kids’ \eejm[Wh b_a[ j^[ XWYa e\ _ji ^WdZ$ 889" bWkdY^[Z )+ o[Whi W]e Xo 8eX Campbell (one of its original licenses was The Smurfs), is that company. And Tracey McLeod, a BBC veteran and one of Campbell’s most influential protégés, has been an integral part in helping turn BBC into a kids’ pow[h^eki[" ^Wl_d] `e_d[Z j^[ YecfWdo ceh[ j^Wd (& o[Whi W]e" eh_]_dWbbo Wi a package designer-turned-shoe designer. Now, McLeod is an executive overseeing the company’s extensive portfolio of brands.

If it’s happened in kids’ footwear over the past two decades, chances are BBC and McLeod had a hand in bringing it to the marketplace. The comfWdo mWi j^[ \_hij je _djheZkY[ b_]^j[Z j[Y^debe]o _d j^[ bWj[ Ê.&i1 _j Z[l[bef[Z hWZ_e \h[gk[dYo j[Y^debe]o j^Wj jhWYai j^[ if[[Z e\ cel[c[dj1 WdZ it introduced sound technology that features the voices of licensed characters on shoes. BBC also developed Black Light LED technology that allows kids to draw on their shoes and for the drawings to light up in the dark when the shoes are in motion. Put simply, BBC makes kids’ shoes the way a kid might dream of making them, complete with lights, bells and whistles that literally become toys for their feet.

When asked point blank if BBC has cornered the kids’ market, McLeod is modest, allowing others to be the judge. However, she quips that Campbell, her industry mentor and BBC CEO, would respond, “Absolutely.” McLeod believes success is not necessarily determined by the quantity of brands in a company’s portfolio, rather how they all complement one another without cannibalizing each other’s sales. “We choose brands that round out the portfolio as opposed to just adding another label,” she says. “There’s a lot of opportunities that come to us and we’re fortunate to be able to choose where we can layer in a new brand.”

McLeod adds, for example, that the Born girl is different than the Guess girl, and both are different from the Ralph Lauren girl. And while the nuances can be subtle, she assures that BBC’s team of designers knows the differences, so each brand owns a distinct presence at retail. Take the recently launched Sam Edelman brand. “It’s a hot brand and Sam was looking to get into kids, and we loved the idea,” McLeod offers, “but we first

had to address how it would separate from our other brands.” McLeod describes the Sam Edelman girl as more on-trend. “The styles can feature a mixture of stone and stud embellishments, or it can be leopard print or trendy colors,” she says. “Whereas Ralph Lauren is very classic with a big Americana heritage—lots of riding boots. And Guess is for that girl who is a little sassier—she’s going to be a little bit more glam and wants metallic.

And Born is all about great quality leathers—and that girl’s fashion sensibility is more natural.”

Kdb_a[ W bej e\ YecfWd_[i ^[Wl_bo _dlebl[Z _d b_Y[di_d]" j^[ ^Whcedo McLeod describes from a design perspective extends to the relationships it has with its license partners. Often such marriages can be rocky and short-lived. But BBC has a reputation of being a loyal partner, with agreements lasting for years, not a few seasons. In fact, BBC’s partnership with HWbf^ BWkh[d _i ]e_d] ed ') j^_i o[Wh$ Ç;_]^jo#\_l[ f[hY[dj e\ j^[ b_Y[di_d] partners we’ve done business with over the years have been phenomenal,” McLeod affirms.

What’s the secret to such licensing bliss and longevity? McLeod says that in addition to a track record of success, it’s about being upfront and realistic with its partners. “It’s really about managing expectations,” she offers. Ç?dij[WZ e\ YbW_c_d] h_]^j e\\ j^[ XWj j^Wj m[ YWd cWa[ _j W +& c_bb_ed Xki_d[ii" ekh fheY[ii _i ckY^ ceh[ ijhWj[]_Y$ M[ fh[i[dj j^[ K$I$ cWha[jÊi opportunities first. Then we can break it out over international markets, if they’re interested. It’s all very specific and, subsequently, they feel that

Guess

Born

1 8 ; 7 H D I > 7M I $ 9 E C @ K D ; ( & ' )

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m[Êh[ ]e_d] je Ze m^WjÊi h_]^j \eh j^[_h XhWdZ$È CYB[eZ WZZi" Ç7j j^[ [dZ e\ j^[ ZWo" _jÊi jhkbo Wffh[Y_Wj[Z$È CYB[eZ if[Wai m_j^ j^[ f[hif[Yj_l[ WdZ Yed\_Z[dY[ e\ Wd _dZkijho l[j[hWd" Xkj b_a[ cWdo m^e ^Wl[ Xk_bj ikYY[ii\kb YWh[[hi _d \eejm[Wh" i^[ ^WZ de _dj[dj_ed e\ [l[h [dj[h_d] j^_i Xki_d[ii _d j^[ \_hij fbWY[$ 7 ]hWZkWj[ e\ j^[ <Wi^_ed ?dij_jkj[ e\ J[Y^debe]o" CYB[eZ _d_j_Wbbo ^WZ Wif_hWj_edi e\ X[Yec_d] Wd WZl[hj_i_d] [n[Ykj_l[$ 8kj ^[h ZkWb Z[]h[[i _d _dZkijh_Wb Z[i_]d WdZ WZl[hj_i_d] m[h[ gk_Yabo fkj je ki[ W\j[h i^[ bWdZ[Z W `eX Wj 889 _d fWYaW]_d] WdZ FEF Z[i_]d$ 8WYa j^[d j^[ YecfWdo Z_ZdÊj ^Wl[ \eejm[Wh Z[i_]d[hi _d#^eki[" Xkj m^[d j^[ fheZkYj Z[l[bef[hi b[Whd[Z CYB[eZ YekbZ ZhWm i^e[i j^[o ijWhj[Z Yec_d] je ^[h h[]kbWhbo \eh Z[i_]di$ 7\j[h W o[Wh ZhWm_d]" CYB[eZ Wia[Z cWdW][c[dj _\ i^[ YekbZ b[Whd ceh[ WXekj j^[ el[hWbb Z[i_]d fheY[ii$ 9WcfX[bb" [l[h j^[ [djh[fh[d[kh" W]h[[Z WdZ Wia[Z CYB[eZ je ^_h[ iec[ed[ \eh ^[h fei_j_ed ie i^[ YekbZ ]e el[hi[Wi \eh i_n m[[ai je b[Whd$ >[h Z[i_]d YWh[[h mWi e\\ WdZ hkdd_d] Xkj" i^[ dej[i" _jÊi d[l[h X[[d `kij W Z[i_]d `eX$ Ç889 _i l[ho [djh[fh[d[kh_Wb1 oek ZedÊj `kij Z[i_]dÆoek Xk_bZ j^[ fheZkYj" oek fh_Y[ _j WdZ oek i[bb _j"È i^[ iWoi$ ÇM[Êbb e\j[d ]e je j^[ Ykijec[hÊi e\\_Y[i WdZ meha Z_h[Yjbo m_j^ j^[c$ Dej [l[hoXeZo Ze[i _j j^Wj mWo$È J^[ mWo CYB[eZ i[[i _j" 889 _i ceh[ b_a[ W a_ZiÊ WZ W][dYo \eh \eejm[Wh YecfWd_[i$ CWoX[ i^[ X[YWc[ Wd WZ [n[Ykj_l[ W\j[h Wbb$ Ç9ecfWd_[i iWo" É>[o" m[ h[Wbbo mWdj je Xk_bZ j^_i Xki_d[ii$$$Ê Eh" É?jÊi Wd effehjkd_jo m[Êh[ c_ii_d]" YWd oek ^[bf ki ekj5Ê M[ meha ceh[ b_a[ YedikbjWdji \eh ckbj_fb[ YecfWd_[i$È ?jÊi \Wij fWY[Z" _dlebl[i W XheWZ hWd][ e\ XhWdZi WdZ h[gk_h[i W jed e\ Yh[Wj_l_joÆWbb Wif[Yji e\ j^[ `eX CYB[eZ bel[i$ Ç?j YedijWdjbo Y^Wbb[d][i oek" [if[Y_Wbbo Yh[Wj_l[bo"È i^[ iWoi$ ÇM^[j^[h _jÊi meha_d] m_j^ W d[m XhWdZ eh meha_d] ed W d[m j[Y^debe]o eh W d[m Yh[Wj_l[ Wif[Yj" j^[h[Êi ckbj_fb[ mWoi je a[[f _cc[hi[Z _d cWdo Z_\\[h[dj Z[i_]d W[ij^[j_Yi$ ?jÊi cWZ[ co `eX YedijWdjbo \h[i^$È What do you look for when taking on a new brand?

J^[ WX_b_jo je X[ W ]beXWb XhWdZ _i j^[ ceij _cfehjWdj Wif[Yj j^Wj m[ beea \eh m^[d beea_d] Wj fej[dj_Wb d[m b_Y[di[i$ M_j^ j^[ a_ZiÊ cWha[j X[_d] h[bWj_l[bo icWbb" _jÊi _cfehjWdj j^Wj m[ ^Wl[ j^[ effehjkd_jo je i[bb j^[ XhWdZ _d ijeh[i WhekdZ j^[ mehbZ je cWn_c_p[ _ji el[hWbb fej[dj_Wb$ Kdb_a[ _d j^[ WffWh[b Xki_d[ii m^[h[ j^[h[Êi b[ii el[h^[WZ" _d \eejm[Wh oek ^Wl[ je X[ WXb[ je `kij_\o Wbb j^ei[ Yeiji$ 7 XhWdZ m_j^ W \ebbem_d] WdZ fei_j_ed b_a[ HWbf^ BWkh[d" \eh [nWcfb[" cWa[i j^Wj _dl[ijc[dj mehj^ _j$ J^[ ]beXWb XhWdZ WmWh[d[ii e\ HWbf^ What are you reading now?

BWkh[d _i [dehceki$ M[Êh[ _d 7i_W ? `kij \_d_i^[Z Ij[l[ @eXiÊ WdZ j^hek]^ekj ;khef[Æ_d ijeh[i b_a[ X_e]hWf^o" m^_Y^ mWi ]h[Wj$ >WhheZÊi WdZ I[b\h_Z][i Wi m[bb Wi Wbb Bel[ ^_c$ j^[ X[ij _dZ[f[dZ[dj Xeej[h_[i$ 7dZ HWbf^ BWkh[d _i `kij W ][d_ki Wj cWhWhat is your favorite movie a[j_d] j^[ XhWdZ$ J^[ XhWdZÊi m^eb[ of the past year? Silver 7c[h_YWdW Wif[Yj _i h[l[h[Z j^hek]^Linings Playbook. ekj ;khef[ WdZ _dYh[Wi_d]bo j^hek]^ekj 7i_W$

What is it about the Heelys brand that interested BBC? 889 ^Wi WbmWoi X[[d W fheZkYj _ddelWjeh WdZ m[ kdZ[hijWdZ j[Y^debe]o Wi m[bb Wi j^[ fbWo \WYjeh m_j^ a_Zi$ Ie m[ fbWd je h[l_l[ >[[boiÊ fbWo Wif[Yj m_j^ W d[m fheZkYj c_n$ M[ X[b_[l[ ekh YWfWX_b_j_[i _d j^[i[ h[]WhZi XeZ[ m[bb \eh j^[ XhWdZ$ 7 d[m b_d[ m_bb bWkdY^ \eh >eb_ZWo (&')$ Does Heelys have global appeal? :[\_d_j[bo$ 8kj _jÊi X[[d Wd kdjWff[Z cWha[j _d W bej e\ Yekdjh_[i WhekdZ j^[ mehbZ$ M^_b[ _ji iWb[i _d ;khef[ Wh[ l[ho ijhed]" _j ^Wi edbo `kij X[]kd i[bb_d] _d 7kijhWb_W$ J^[ heec je ]hem _i gk_j[ X_]" WdZ m_j^ ekh Z_ijh_Xkj_ed d[jmeha Wbh[WZo _d fbWY[" m[ m_bb X[ WXb[ je jWf _dje W bej e\ effehjkd_j_[i$ Might Heelys have the staying power in kids’ like lighted shoes has had? ? j^_da oek ^_j _j ed j^[ ^[WZ m_j^ j^[ YecfWh_ied je b_]^j[Z \eejm[Wh$ Ieed W\j[h m[ \_hij _djheZkY[Z b_]^j[Z \eejm[Wh" _j f[Wa[Z Wj W Yekfb[ ^kdZh[Z c_bb_ed ZebbWhi WddkWbbo _d iWb[i Xkj" o[Whi bWj[h" m[ ij_bb Ze W i_]d_\_YWdj lebkc[ Xki_d[ii$ 7dZ m[Êl[ X[[d Ze_d] _j \eh ceh[ j^Wd (& o[Whi dem$ 7i 8eX e\j[d iWoi" j^[h[ Wh[ d[m a_Zi ]hem_d] _dje j^[ YWj[]eho [l[ho ZWo WdZ b_]^j[Z i^e[i Wh[ `kij Wi d[m WdZ Yeeb je j^[c Wi j^[o m[h[ je j^[_h fh[Z[Y[iiehi$ 7 )#o[Wh#ebZ m_bb e\j[d _dijWdjbo iWo" ÇCecco" ? mWdj j^Wj È It never gets old. ?j Ze[idÊj$ 7dZ ? j^_da j^[ iWc[ j^_d] m_bb Wffbo je >[[boi" X[YWki[ _jÊi beea[Z Wj ceh[ b_a[ W jeo$ 7 bej e\ Yedikc[hi Wh[ ]e_d] je Xko j^Wj i^e[ Wi W ]_\j _j[cÆiec[j^_d] a_Zi m_bb ^Wl[ \kd fbWo_d] m_j^$ ?jÊi h[Wbbo ceh[ e\ Wd WZZ#ed iWb[ m_j^ h[if[Yj je a_ZiÊ i^e[ fkhY^Wi[i$ ?jÊi dej je h[fbWY[ i^e[i j^Wj m_bb Wbie X[ Xek]^j$ Moving on in the portfolio, what makes Sam Edelman run? <_hij e\\" IWc ;Z[bcWd ^Wi X[[d W jed e\ \kd je bWkdY^$ M[ ^WZ W b_c_j[Z Z_ijh_Xkj_ed _d DehZijhec WdZ i[b[Yj _dZ[f[dZ[dji" WdZ _jÊi ^Wl_d] WcWp_d] i[bb#j^hek]^$ M[ fbWd je _djheZkY[ _j ]beXWbbo _d Ifh_d] Ê'*$ ?jÊi `kij jh[dZ h_]^j WdZ j^[ b_d[ _i WXb[ je fbWo Z_\\[h[djbo j^Wd iec[ e\ ekh ej^[h XhWdZi WdZ X[ ceh[ \Wi^_ed \ehmWhZ$

OFF THE CUFF

What is it about Ralph Lauren that connects so well specifically to kids’ footwear?

Ceci" eXl_ekibo" i[[ lWbk[ _d j^[ XhWdZ$ I^[Êi e\j[d Wbh[WZo W Ykijec[h WdZ ademi e\ j^[ XhWdZÊi gkWb_jo$ I^[ beeai Wj _j j^[ iWc[ mWo m_j^ h[if[Yj je j^[ Y^_bZh[dÊi fheZkYj$ M_j^ Xeoi" _d fWhj_YkbWh" m[Êl[ X[Yec[ W ]e#je b_\[ijob[ XhWdZ" X[ _j \eh YbWii_Y XeWj i^e[i" Xeeji eh en\ehZi$ Ceci Wh[ Yec\ehjWXb[ Zh[ii_d] j^[_h Xeo ^[WZ je je[ _d HWbf^ BWkh[d$

What one word best describes you? Fei_j_l[$

Who would be your most coveted dinner guest? J^[o lWho" Xkj ed[ mekbZ X[ CWoW 7d][bek$ Who is inspiring you most right now? Co _d#^eki[ Z[i_]d j[Wc$ J^[oÊh[ `kij ie Yh[Wj_l[ WdZ j^WjÊi _dif_hWj_edWb je c[$

Besides them, do you have a favorite designer? ?jÊi WYheii j^[ XeWhZ X[YWki[ ?Êl[ meha[Z m_j^ ie cWdo el[h j^[ o[Whi" \hec HWbf^ BWkh[d je IWc ;Z[bcWd WdZ [l[d FWkb <_h[cWd$ F[hiedWbbo" _jÊi Ij[bbW CY9Whjd[o$ What is your fondest hometown memory? ? mWi Xehd _d B_l[hfeeb" ;d]bWdZ" WdZ cel[Z je j^[ K$I$ m^[d ? mWi +$ 8kj W bej e\ co Y^_bZ^eeZ c[ceh_[i Wh[ XWYa _d ;d]bWdZ X[YWki[ co ZWZ meha[Z \eh 8h_j_i^ 7_hmWoi WdZ ? \b[m XWYa \ekh j_c[i W o[Wh$ Ie _jÊi \_i^ WdZ Y^_fi WdZ ej^[h l[ho ;d]b_i^ ijk\\ j^Wj cWa[i \eh W bej e\ l[ho \edZ c[ceh_[i$

He’s not worried about having to be too cutesy or traditional, right?

Je Wd [nj[dj" o[i$ ?jÊi kd_gk[ Wced] W bej e\ XhWdZi _d j^[ cWha[j$ J^[ mWo j^[ fheZkYj _i ijob[Z WdZ j^[ mWo j^[ XhWdZ _i c[hY^WdZ_i[Z" IWcÊi \ekdZ W l[ho im[[j ifej$ >[ _i l[ho ]eeZ Wj j^Wj$ ? Wbie j^_da ^[Êi fkh[ m_j^ ^_i Z_ijh_Xkj_ed" m^_Y^ _i ]h[Wj$ >[ h[Wbbo ^edehi WdZ fhej[Yji ^_i XhWdZ$ How involved are you with Sam in the design process? Is there a lot of back and forth?

Ceh[ ie dem X[YWki[ m[Êl[ h[WY^[Z W fe_djÆdem j^Wj m[Êh[ '. cedj^i _dje j^[ h[bWj_edi^_fÆm^[h[ m[ YWd Xh_d] _Z[Wi je j^[ jWXb[$ E\j[d _j jWa[i i_n cedj^i je h[Wbbo Wii[ii W XhWdZ WdZ b[Whd m^WjÊi meha_d] WdZ m^WjÊi dej WdZ i[[ ^em _j Wbb c_]^j Wffbo je a_ZiÊ$ ?d fWhj_YkbWh je IWc ;Z[bcWd" ^[ _i ademd \eh W bej e\ i[no i^e[i" ie m[ adem j^ei[ Wh[ dej ]e_d] je meha" Xkj j^[ Yebehi Wh[ ]h[Wj WdZ W \[m i_b^ek[jj[i YWd Z[\_d_j[bo meha$ M[ `kij Wia ekhi[bl[i" Ç>em YWd m[ fkj W ceh[ a_Z#\h_[dZbo if_d ed _j5È Eh" m[ h[Wb_p[ ( & ' ) @ K D ; ; 7 H D I > 7M I $ 9 E C 1 9

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a girl will never wear a ballet flat without a strap—just things that are more kid appropriate. We just assess it all to create a collection that works best for both parties.

Are you looking to add to the portfolio in the near future?

We are always open to offers and we are always looking. It just has to make sense. Does the brand have presence in adult footwear? Or do they have a strong presence in apparel and are looking to cross into footwear? Or do they have a strong potential globally?

Do you ever envision launching your own brand from scratch?

It’s a possibility. Like I said, we’re always looking. And because it’s something we’ve never done, I think a pure launch would be fun. Bob and I have talked about it quite a few times. In the meantime, however, we’ve got plenty on our plate and Heelys, in particular, looks to be the big launch this year.

We’re also doing a lot of things with our Marvel license, which has been amazing of late. And we are really excited about our exclusive partnership with Kohl’s and our Tony Hawk skate brand. We are also working exclusively with Journeys and our Osirus brand. We’re covering all levels of distribution, which is one of the unique aspects about the company.

What’s your take on the adult takedown trend sweeping kids of late?

Sometimes it’s at the direction of the brand, where internally you’ll hear they just want to make brand statements. That happens often in the athletic tier. But even in regard to Sam Edelman, he’s driving the vision for his brand and often moms like what they see and they want a close iteration of that style. She doesn’t want to buy something else—she wants the exact brand. Having said that, you don’t want to stray too far from kids’ styles.

And the pendulum does swing back and forth between adult takedowns and kid-friendly style phases. All of a sudden something cool or creative gets in the market and it drives kids’-friendly styles, like Skechers recently

spring/summer 2014

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did with its Twinkle Toes. That was only for kids. So you get fads, and now there’s definitely a fad in high-fashion women’s and in athletic takedowns.

Do you ever feel at times like you have too many voices you must answer in your head?

Why, do I sound crazy to you? [Laughs.] The fact is you have to build the shoes to appeal to both children and parents. Often for girls, it’s got to be glitter, it’s got to be pink and it’s got to sparkle. And in building it for mom, it’s got to have good function, quality materials and be comfortable.

There’s been a lot of talk about the eclectic nature of fashion of late and how there’s not one dominant brand or silhouette. Is that trickling down into kids’ fashion?

To an extent it is, which I like from a design perspective because it can get a little boring when one look is dominant. I understand retailers like a bigticket item that has been a cash cow, but I love to see the market move.

When it starts to move, new ideas come into play. What will be that next big thing? With respect to my teenage daughter, the uniform of the past two years may have been Ugg boots, and the uniform next year might be Chucks or Toms, but they’ll all still be wearing jeans and they’ll all have a Jansport backpack. I’ll admit, being in fashion, I’m constantly trying to push that envelope a little bit or show her something new. Of late she resisted and has said, “No, I’m good with my black Ugg [boots].” And I’m thinking, really? But I also think kids like certain comfort zones and girls, in particular, like the comfort and the easy-on, easy-off nature of those boots. I suspect that the vulcanized construction with a tapered, a-line look like Toms will continue to also trend strong through this spring.

What’s your take on the independent tier for kids’ going forward?

It remains a valuable and important tier of distribution. Their expertise in fit and sizing is something that is difficult to replicate and is a service that

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many parents demand. Letâ&#x20AC;&#x2122;s face itâ&#x20AC;&#x201D;kids are always growing and while you may not do it every single time you take your child to buy shoes, every once in a while you need to get their feet measured by a professional. So I think that service is still looked upon as a must.

Nevertheless, parents are increasingly shopping online.

Yes. And I believe that the online experience is going to keep growing.

[For] moms, in particular, the Internet is just such a common resource for her to be able to browse and compare. It doesnâ&#x20AC;&#x2122;t matter if itâ&#x20AC;&#x2122;s home goods or clothing for herself or for her child.

How do you think parents have changed most since the recession?

Parents are changing how they shop online and which sites they visit.

They are always looking for value. Compare the younger mom of a toddler today to a mom of a toddler 15 years ago, who most likely would bring her kids into a store and get all of their feet measured. Today a lot of those resources can be found onlineâ&#x20AC;&#x201D;you can print out the figurative size chart, you can order two sizes and ship back the one that doesnâ&#x20AC;&#x2122;t fit at no chargeâ&#x20AC;Ś Itâ&#x20AC;&#x2122;s easy, right?

How do brick-and-mortar stores compete?

I think itâ&#x20AC;&#x2122;s going to evolve and that tier will become more consolidated.

But I donâ&#x20AC;&#x2122;t think it will ever go away completely. First of all, women like to shopâ&#x20AC;&#x201D;they like to touch, feel and see the merchandise. Itâ&#x20AC;&#x2122;s like men preferring to go to the actual game as opposed to watching it on TV. Is BBC having any issues with sourcing?

Itâ&#x20AC;&#x2122;s getting more challenging every year, with pricing in China, restrictive substance standards and meeting compliance needs for all our customers. Itâ&#x20AC;&#x2122;s becoming stricter and stricter, so that affects price as well.

Weâ&#x20AC;&#x2122;re always looking for potential new sourcing partners. Bob, in par-

ticular, is always seeking out new areas to make kidsâ&#x20AC;&#x2122; shoes, but China is still the mainstay for us at the moment. We just moved four hours north about six months ago. This is our second move now within China. [We were] in an area thatâ&#x20AC;&#x2122;s finally got some good hotels, some decent restaurants and a Starbucks; then we move four hours north and thereâ&#x20AC;&#x2122;s nothing. What can you do?

What is the biggest challenge for BBC right now?

The biggest challenge is sourcing and meeting compliance. On the flipside, there are tremendous growth opportunities in emerging markets around the globe. Look at the markets in China, India and Russiaâ&#x20AC;&#x201D;those are growing at such a fast rate. The opportunity for BBC to expand internationally is tremendous.

What is it about working with Bob Campbell, in particular, that you enjoy most?

First, heâ&#x20AC;&#x2122;s an industry icon. Heâ&#x20AC;&#x2122;s so passionate about the business, his company and his employees, and his commitment to it all is endless. I always tell people who are going to work with Bob that you need to be prepared for it being extremely fast-paced and you need to be super flexible. You need to be able to move on a dime with him. Today we could be talking about sourcing in China and tomorrow itâ&#x20AC;&#x2122;s about how he found a new brand and weâ&#x20AC;&#x2122;re diving into that. He really has this tremendous entrepreneurial spirit.

Whatâ&#x20AC;&#x2122;s the best career lesson he has taught you?

Bob treats everyone in the company like they are a part of his own family, and heâ&#x20AC;&#x2122;s just a super-compassionate human being. He also treats every employee with great respect. Itâ&#x20AC;&#x2122;s how I learned to manage people. Itâ&#x20AC;&#x2122;s a wonderful trait where it doesnâ&#x20AC;&#x2122;t matter where you stand in the company, ^[Ă&#x160;i WbmWoi m_bb_d] je i_j Zemd WdZ b_ij[d je oekh _Z[Wi$ Â&#x161;

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P I N T - S I Z E P E R S O NA L I T I E S S P O RT F RO N T ROW - WO RT H Y L O O K S F O R FA L L .

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Hannah and Cece Winthrop Feared and revered across the world, the legendary editor in chief of Couture has made as many careers as she has broken them and is notorious for sending designers back to their mothers for a cuddle.

In fact, the journalism-school dropout hasn’t cracked a smile since a Fall ’06 OshKosh B’gosh collection that paid homage to her single weakness, calico kittens. Back at the office, Hannah keeps a rigid schedule of line edits, previews, edit meetings and a mid-day nap—her staff’s only opportunity to sneak out for an extremely light lunch. After removing policies regarding nepotism from the company handbook, rumors of her retirement loom as the editrix has begun to allow her protégé, Cece, out in public.

Left to right: Yosi Samra flats, Ralph Lauren trench coat, Trimfit tights, Burberry headband, Chanel purse.

Melissa polka dot flats, Ralph Lauren khaki trench, Jefferies tights, stylist’s sunglasses.

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Elk Monroe and Willow Wilson Inspired by childhood nightmares like the Boogie Man, the dark and photo ops with the shopping mall Santa Claus, the designing duo took the industry by storm with their debut collection of edgy gowns that landed a slew of avant-garde editorials. To keep their creativity “pure,” they declined Hamish Bowles’ request for a Vogue profile—which infamously resulted in a year-long ban from the publication—and in 2012 they turned down the CFDA Womenswear Designer of the Year Award in protest against the industry’s use of fur. Little is known about the designers except both speak with British accents despite having grown up in Connecticut.

Left to right: Primigi studded hi-tops, Truly Scrumptious tee, leggings and tulle skirt by Old Navy, necklace by Claire’s.

Kensie Girl studded combat boots, blazer

by La Miniatura, Stella McCartney Kids tank, leggings by La Loi.

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Finn Bennett Since shooting his controversial American Apparel campaign in the privacy of his Los Angeles bachelor pad, the lothario photographer—nicknamed “Napoleon” for turning each gig into a conquest—has been linked to every Victoria’s Secret model to grace the catwalk in recent memory. But Finn’s roaming eye and kiss-and-tell antics have landed him in hot water with each of them. Ever since an unnamed Disney actress revealed to Page Six that he naps with a blankie, Finn hasn’t been seen in public and is said to be seeking guidance from recovering modelizer, John Mayer.

Palladium canvas boots, Scotch Shrunk tee, La Miniatura vest and jeans, Children’s Place fedora, stylist’s cuff and socks.

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Bailey Montgomery

Minnetonka moccasins, Tumble ’N Dry tunic, tights

by Jefferies, glasses by Very French Gangsters.

As the recipient of the “Best Dressed” superlative in school, Bailey left the Midwest to pursue her big city dreams of becoming a fashion designer for Mattel’s Barbie division, but her demanding internship with an infamously tan women’s designer has the Parson’s sophomore reconsidering her future and the state of humanity. To release her pent-up frustration, she’s taken an active role in her campus’ support group for overworked, unpaid and underappreciated fashion interns and has cut a deal with the local Starbucks barista to replace said designer’s Venti Skinny Vanilla Lattes with half-and-half milk.

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Natalie Carr and Molly Chung Since meeting at Coachella during a trip sponsored by a designer denim brand, the fashion bloggers became best friends and now roomies, having recently moved into a shabby chic apartment off Bowery. Lauded for their perfectly disheveled bohemian flair, the bloggers say their nabe’s cobblestone streets are the perfect backdrops for pictorials of their outfits—a mix of vintage finds and freebies from events—which they post to their blog. Natalie is typically photographed while strumming her guitar on a stoop, while Molly is known for her wistful gaze.

They fund their Organic Avenue addiction by selling their designer swag on eBay.

Left to right: Ralph Lauren knit boots, Lands’ End chunky knit sweater, tulle skirt by Tutu Du Monde, SpiritHoods necklace, bag by Lucky, stylist’s feathers. Pazitos boots, Stella McCartney Kids dress and cardigan, Pale Cloud belt worn as a headband, BabyLegs legwarmers, bracelet by A.Bird.

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Marcus Davis and Gemma Star a.k.a DJs Terrible Twos The former band geeks turned Lower East Side party king and queen got their big break in the industry while spinning at a Sony Music exec’s son’s Bar Mitzvah. Marcus and Gemma’s unique blend of pop hits and soulful funk give even the most rhythm-less models something to strut to and is a must-have for any designer who wants Rihanna to attend the after party.

Since Jay-Z gave them a shout out at his New Year’s Eve concert at the Barclays Center, endorsement deals are pouring in. As the fresh-faced brand ambassadors for a new bubblegum-flavored energy drink, the night owls rarely make their bedtimes.

Left to right: K-Swiss sneakers, T-shirt by Stella McCartney Kids, La Miniatura camo jacket and shorts, zebra socks by Happy Socks, Nineteen 47 baseball cap. Fila hi-top sneakers, layered tee by Heart N Crush, Anne Kurris skirt, TicTacToe tights, Rubbs bracelet, boombox necklace by 100% Gumdrop.

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The Socialite Georgina Bancroft The Upper East Side “It” girl is a natural at public relations. The goddaughter of Valentino and one of Zac Posen’s charges during his babysitting career, Georgina has hobnobbed with an elite circle of daughters and sons of designers, models, politicians and rock stars from an early age, jetsetting between Paris and New York. Unfazed by celebrity or wealth—she prefers shopping excursions with her Maltipoo Muffy to the flashing bulbs of paparazzi—the socialite is best known for organizing the Annual Pony Fashion Show at the Bridgehampton Polo grounds, which kicks off the summer party season in the Hamptons and raises funds for horses to get Brazilian Keratin treatments.

Hush Puppies glitter flats, dress by I Pinco Pallino, Trimfit glitter tights, stylist’s necklace.

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Olga Petrossian With a generous stipend from her caviar tycoon father, the Russian heiress globetrots to each fashion week and is often spotted front row next to whichever starlet the designer may be courting that season. Not one to stay at luxury hotels, Olga made headlines last year by purchasing the most expensive apartments New York, London, Paris and Milan had to offer and installed gilded refrigerators chilled at a perfect 28 degrees for her caviar. Although she was groomed to be the next star of the Russian ballet, Olga refused to give up her 1.75-ounces-ofcaviar-a-day habit and is now in talks with La Mer to develop a caviar-based age defying cream.

Michael Kors wedge sneakers, Fendi ribbonembellished top, Marni cape, metallic polka dot pants by La Stupenderia.

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FASH ION E DITOR : AN G ELA V ELASQU EZ ; H AIR A ND M AKE UP : JSTE RLIN G; H AI R AN D M AKE UP ASS I STANT: B RI ANA MI RZO ; W RI T T E N BY ANG E LA VE LASQUE Z .

Wyatt Saxon and Quinn Belvedere Since bonding over a shared adoration for their prep school navy blazer—and insisting on wearing it even on weekends— Wyatt and Quinn have become Hollywood’s go-to fashion stylists and stars of their own hit Bravo reality show The Refined World of Wyatt and Quinn. Now that red carpet season is over—with many of their clients making it onto Best Dressed lists—the duo is trying their own hands at design with a line of men’s cashmere socks sold exclusively through HSN, because as Quinn has said, “Even regular people should have fancy socks.”

Left to right: Sperry Top-Sider laceless sneakers, Andy and Evan vest, rugby shirt and pants, stylist’s glasses. Lacoste hi-top sneakers, blazer by Bleu Comme Gris, Andy and Evan gingham shirt and tie, Eddie Penn pants.

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IN FOCUS LICENSING

Hello Kitty lunch cooler

by Sanrio

Dora the Explorer T-shirt by Nickelodeon

Harry Potter socks from Warner Bros.

Consumer Products Desigual long-sleeved Minnie Mouse tee Disney Princess lightup sneaker by Stride Rite

IN CHARACTER FROM MINNIE MOUSE TO HARRY POTTER, KIDS CAN DRESS HEAD TO TOE IN THEIR FAVORITE FRIENDS.

Barbie rolling suitcase by Mattel

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5/14/13 3:22 PM

License to Thrill

A look at the hottest childrenâ&#x20AC;&#x2122;s properties for 2013.

ANALYSTS REPORT ITâ&#x20AC;&#x2122;S full-steam ahead for the licensing industry. Though itâ&#x20AC;&#x2122;s too early for numbers on 2012, sales are expected to be just as positive as the previous year. In fact, the licensing industry had a banner year in 2011, according to the Licensing Industry Merchandisersâ&#x20AC;&#x2122; Association (LIMA), with an increase of 5 percent from 2010 and approximately $109.3 billion in total revenue.

TIMING IS EVERYTHING Brochstein notes that getting product out quickly for the current hot property is crucial. â&#x20AC;&#x153;You can find that next hit just about everywhere, so speed to market has become an increasingly important factor in the business, particularly with kids,â&#x20AC;? he says. â&#x20AC;&#x153;Their attention span is so brief, so you have to be ready to jump on something when itâ&#x20AC;&#x2122;s happening.â&#x20AC;?

CHARACTER DRIVEN Character-related merchandise remains the biggest moneymaker in licensing. In 2011 alone, character-related merchandise totaled approximately $48 billion in retail sales.

Marty Brochstein, SVP of industry relations and information at LIMA, says the most important aspect of any licensed merchandise is the emotional relationship parents and children have with a character or property.

LOOKING AHEAD Ira Mayer, publisher of the Licensing Letter, points to a few properties to be on the lookout for. â&#x20AC;&#x153;Licensing executives see three up-andcoming properties as â&#x20AC;&#x2DC;hotâ&#x20AC;&#x2122; for the preschool market in 2013: Doc McStuffins, Jake and the Never Land Pirates and Sofia the First. All are from Disney,â&#x20AC;? he notes. â&#x20AC;&#x153;The rapid ramp up of the Disney Junior TV channel is contributing to each characterâ&#x20AC;&#x2122;s strength.â&#x20AC;?

6)3)4 53

LOS ANGELES JUNE BOOTH

Hot Dog

Puppy Love Glam teams up with the ASPCA to make a difference.

WHILE SOME BRANDS use an eye-catching license to boost sales, Priya Mittlemark decided to use it as a way to give back. While suffering from infertility issues, Mittlemark found solace in volunteering to help animals. â&#x20AC;&#x153;It helped my nurturing aspect and made me feel useful,â&#x20AC;? she says. When she finally did get pregnant she asked

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her friends to buy clothes with dogs on them for her little girl, but they couldnâ&#x20AC;&#x2122;t find such items. So she crafted a logoâ&#x20AC;&#x201D;a pink puppy wearing a tiara with the phrase â&#x20AC;&#x153;Spoiled and fabulousâ&#x20AC;?â&#x20AC;&#x201D;and decided to turn her fashion idea into a reality, founding Puppy Luv Glam last year. But that wasnâ&#x20AC;&#x2122;t enough for the new mom. â&#x20AC;&#x153;I wanted to give back,â&#x20AC;? she says.

After researching several animal organizations, Mittlemark decided to reach out to the American Society for the Prevention of Cruelty to Animals (ASPCA) to bring on the organization as a license for the brand. After going through several interview processes, the ASPCA came on board. â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;m so thankful.

And they said they had been looking for the opportunity and the right company to get into more fashion,â&#x20AC;? she says. The ASPCA logo can be found inside the neckline of each garment and also on the hang tag. For each Puppy Luv Glam shirt or dress sold, $2 will be donated to the organization. â&#x20AC;&#x153;You really have to pick something you believe in,â&#x20AC;? Mittlemark advises, adding that brands should not partner with a nonprofit organization just for exposure. â&#x20AC;&#x153;You have to be 150 percent for the cause that youâ&#x20AC;&#x2122;re partnering with. When youâ&#x20AC;&#x2122;re passionate about iec[j^_d]" deXeZo ZekXji _j$Ă&#x2C6; Â&#x161;

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BEHIND THE SEAMS

Retail: Apparel: $13- $50, Footwear: $35-$85 Sizing: Apparel: XS-XL Footwear: 2K-13.5 K, 1-7

Fashion Rebel Adidas Neo brings celeb- and street-cred to classic athletic designs.

AT 64 YEARS young, Adidas may be reaching retirement age, but the introduction of Neo, a teen-centric lifestyle line, has given breath to a more lively, colorful and youthful side of the athletic heritage brand. Neo U.S. Business Unit Director Paul Bowyer explains, “Adidas Neo delivers forward-thinking trends and reflects the teen consumer mind-set of seeking excitement and finding unexpected surprises. It’s the essence of Adidas but younger and carefree.” The comprehensive lifestyle brand includes denim, footwear and accessories for boys and girls between 14 and 19 years old, but the line also appeals to tweenaged trendsetters who outgrow kids’ sizes early.

A rebellious approach to design, or as Bowyer describes, “doing unexpected things and creating imperfect rather than perfect [products],” allows Adidas to key into teens’ ever-changing tastes— and gives some love to a segment of the market that he reports the brand wasn’t addressing. In addition to distinct neon green packaging and fashion shows styled by an international pack of teen fashion bloggers, the brand tapped teen idols Justin Bieber and Selena Gomez as brand ambassadors. In Gomez’s case, the Neo team worked closely with the actress/singer to capture her fun fashion sensibility. “This season she was inspired by rock and roll, resulting in an edgy, glam, rock chic collection that features metallics, studs and satins,” Bowyer describes. The materials adorn an array of wedge sneakers and mid-cut styles.

“Apparel provides a canvas and opportunity for us to really bring to life Neo’s ‘Live with a Twist’ attitude,” the exec reports.

The Fall/Winter ’13 collection is based on four design stories: bold contrasts of color with patterns and animal prints on oversized silhouettes; galaxy graphics mixed in with transparent layers for a futuristic look; a cozy outdoor theme loaded with houndstooth, Nordic prints and the illusion of textures with photographic prints of fabric; and an ode to nature full of camouflage and Sherpa for guys and winter whites and feathers for girls.

As the “teenager” of the Adidas family, Bowyer says it’s critical that Neo is accessible and affordable. Available to all interested merchants, retail prices range from $13 for apparel to $85 for sneaker wedges. Along with a launch on adidas.com, where shoppers can view full head-to-toe looks complete with beanies and backpacks, the company has also relied on its mature and strong connections with major footwear retailers such as Famous Footwear, Macy’s and Kohl’s to power the line’s big debut. “The feedback since the launch has been really positive and gives us the opportunity to continuously refresh the range and offer the latest trends,” Bowyer adds. —Angela Velasquez

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5/16/13 4:09 PM

Rain Maker French brand K-Way leads the way with packable rainwear.

AS THE STORY goes, it was a rainy day in Paris, 1965, when K-Way founder LeonClaude Duhamel sat near the Eiffel Tower and watched passersby duck for cover beneath bags, newspapers and anything else they could get their hands on to stay dry.

Lightning didn’t strike Duhamel, but an idea did: packable, lightweight rain jackets. Flash forward to 2013 and K-Way’s jackets in a pouch are stretching their reach across the Atlantic with sporty and colorful styles for men, women and children size 12 months to 14 years.

Since launching in the U.S. in 2004, the kids’ collection has become the company’s main source of business stateside—boosted by prime real estate in high profile retailers like Crewcuts, says K-Way Brand Manager Matt Feigin. “We started with one design and now design 15 to 20 styles for J.Crew a season,” he says of the brand’s biggest account. In fact, K-Way is the retailer’s largest third party vendor.

That placement in Crewcuts, along with more than 600 children’s boutique accounts and a flagship store in New York City (Feigin says more retail plans are in the works), has cemented K-Way as a go-to source for

er_06_13_behind_02.indd 19

Retail: $45- $175 Sizing: 12 months to 14 years

weatherproof apparel. “Lightweight, packable and water-resistant are iconic traits of the brand,” Feigin reports, as well as the rainbow zipper featured throughout the range. A new reversible nylon down jacket is a bestseller for Fall ’13, but a militaryinspired jacket is gaining traction, too, he notes. He also sees retailers embracing pops of florescent orange and yellow when paired with deep blues and steel gray. For girls, orange/pink and lavender/dark purple colorways are hits.

The fall line, which retails from $45 to $175, also includes brand-new reversible vests, waterproof pants, coordinating scarves and packable bags that relate back to the men’s and women’s collections. Although the brand does most of its business in bigger kids’ sizes, Feigin says, “As a European brand, we see a lot of demand for mommyand-me and daddy-and-me looks, and that theme is carried throughout the line.” Some style elements are lost in translation, he admits. To suit American consumers’ tastes, Feigin says fits need to be reworked and elastics must be removed from wristbands.

“It’s a lot easier to cross over adult styles, but kids are a different breed,” he adds. —A.V.

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BEHIND THE SEAMS

Luck of the Kids

An Americana favorite expands its fall offerings.

LUCKY KIDS’ FALL ’13 collection brings good news for the brand’s loyal customers. The California casual line is even bigger and better, introducing a layette offering that will include three-piece play sets and one-pieces, says Orly Goldstein, executive vice president of Parigi Group Ltd., the licensee for the popular brand. Coming off a successful debut collection this spring, Goldstein assures the fall line stays true to its adult counterpart’s design aesthetic (contemporary with a boho-twist).

The exec adds that Lucky Brand “has been really involved in everything we do in a great way.” She says, “It’s an amazing collaboration. We’re able to tap into a huge heritage so we’re walking into what’s been the [popular mainstays] for Lucky—whether it’s embroidery, smocking or slubs.”

For fall, the line sticks to its Americana roots, sure to resonate on both coasts. Denim remains a prominent fixture, with new washes, including a distressed look, being added to the line. Layering is also a mainstay of the brand, with printed hoodies and jackets giving a variety of outerwear choices. Goldstein

says color is also a focus throughout the collection, with shades of red and pink for girls and mixed tones of blue and burgundy at the forefront for boys. Even neutral shades are given bright pops for both genders.

For girls, the Zoey jeggings and mixedmaterial pieces featuring crochet and lace are popular items while jeans, soft T-shirts and logo-branded tops are highlights in the boys’ collection.

Goldstein notes that Lucky Kids will be taking on approximately 50 more retailers for fall from its debut season. “I think it’s just [a perfect] time for a new brand to come out, and it’s a dual gender brand that really has a high recognition rate,” she says. She adds that the line is geared to both bigger department stores, such as Lord and Taylor, Dillard’s and Bloomingdale’s, as well as smaller boutiques.

“The specialty stores have really been loving it,” she adds. —Maria Bouselli

Wholesale: $8-$40 Sizes: Boys: Infant to size 20, Girls: Infant to size 16.

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5/17/13 11:33 AM

Sugar Rush Tweens have a craving for Malibu Sugar’s candied color basics.

WHAT BEGAN IN 2011 as a straightforward collection of just five basic layering pieces in easy-to-match colorways has since blown out into a range of 60 layering and fashion styles for girls and tweens—and that is just what Malibu Sugar creator Jil Garcia anticipated. After moving on from her children’s T-shirt business, Garcia saw an opportunity to bring simple and comfortable underpinnings for girls and tweens to the market. “It was being done for women and for teens, but not for kids,” she recalls.

Basix!, the range of seamless camisoles and boy shorts for girls size 4 to 14, soon caught the attention of moms and girls who wanted age-appropriate layering pieces. “Moms love it because their girls ages 8 to 11 are looking for an extra layer but don’t necessarily want a bra.

Items like the bra cami fill that need and they get to do it in a fun and trendy way,” Garcia explains. Now available in five shades of blue, a kaleidoscope of neon colors, a scope of pretty

pinks and more, the bra camis are a perfect example of how the line has expanded.

Today the Malibu Sugar collection includes racerback tanks, bandeau tops, short- and longsleeve tees, full-length camisoles and leggings for girls sizes 4 to 14, and this fall will bring more skirts and dresses. True to its California roots, the brand does well with bright colors and free-spirited tie-dyed prints—often worn under a loose sweatshirt or off-the-shoulder sweater— but Garcia says deep purple, burnt orange and charcoal are trending up for fall, as well as camouflage prints and studded details on leggings.

Garcia says the brand fits into a wide range of high-end boutique stores, but a steady dance, gymnastic and cheer business keeps her busy, too. For example, a long-sleeve mesh top is a hit with dancers who layer it over tanks. “The line is soft and comfortable enough to wear at home or to practice,” she adds. “Girls don’t want to take it off.” —A.V.

Wholesale: $4-$18 Sizes: Girls’ 4 to 14

Creating magical moments right from the start™ Let the consumer take fashion further with Disney Baby diapers bags. Featuring trend-right colors, great details, and stylish prints of Mickey Mouse, Minnie Mouse and other favorite Disney friends, these Disney Baby diaper bags are sure to be Mom’s must-have accessory when she’s on-the-go with her little character.

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5/16/13 3:54 PM

M ARKETPLACE

Join Earnshawâ&#x20AC;&#x2122;s Marketplace Earnshaw's Marketplace maximizes small budgets for emerging infant and toddler companies. Tout your up-and-coming apparel or juvenile product collections to retailers looking for new resources targeting newborns through pre-schoolers.

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5/15/13 4:07 PM

TH E PARTY ISSU E STAR TURN What are Hollywood’s celebrity mamas buying for their kids? In this new column, we profile children’s retailers whose clientele include A-listers like Sarah Jessica Parker and Angelina Jolie, to find out what the stars are snapping up.

GO GO GADGET GIFT GUIDE Just in time for the rebranded NY NOW gift fair, we tinker with some of the most innovative gift items hitting the children’s market.

PHOTOGRAPH BY CHRISTOPHE KUTNER

GIVE BACK

JULY ISSUE HIGHLIGHTS ROCK ON Take a trip down memory lane in our ’60s-era fashion shoot, featuring plenty of nostalgia-inspired party frocks for girls and groovy duds for little dudes.

What can you do to help kids in need? Chris Blake, president of Kids in Distressed Situations (K.I.D.S.), shares how the organization is working with children’s manufacturers and retailers to help children across the globe.

THE FUTURE OF RETAIL IS NOW Thanks to iPads and iPhones, retailers are ditching expensive point of sale systems for mobile technology. These new systems may make it easy to ring up customers, but are they reliable?

BABIES ABROAD What’s trending in Resort

Wear for little ones? Our Fashion Editor Angela Velasquez breaks down the latest looks hitting runways.

SO MUCH MORE… Inspirational and insightful, Earnshaw’s magazine has been the go-to resource for children’s apparel retailers for the past 96 years. With thousands of followers on Facebook and Twitter, in addition to its award-winning print publication, Earnshaw’s is an industry leader across a diverse array of media platforms, relied on by buyers and manufacturers for the best in children’s fashion and retail news.

A STEP ABOVE Advertise in Earnshaw’s and place your brand message in front of 15,000 childrenswear buyers and professionals. Brand impression is everything today, and we can make sure your message remains top of mind within the industry.

Ad Close: 6/3 Materials Close: 6/10 Bonus distribution: NY NOW (International Gift Fair), Atlanta Gift & Home Market, NYC showrooms

Contact Noelle Heffernan, at (646) 278-1531 or noelle.heffernan@9threads.com, for advertising rates, sponsorships and custom publication opportunities.

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5/16/13 11:36 AM

REMIX

STYLIST: LIANA AGE: 3 HOMETOWN: VALLEY STREAM, N.Y.

2

PHOTOGRAPHY BY McCANDLISS AND CAMPBELL

1

PULLING FROM A rack of trendy toddler togs inspired by styles big sisters and moms pine for, our stylist Liana had no trouble finding exactly what she wanted to wear. Skinny jeans, comfy tops and twirly dresses topped Liana’s list, and she took to the task with the same gusto she brings to the soccer field and her ballet and tap dance classes. Going to the zoo and playing with animals—including her grandmother’s 70-pound gentle giant of a Boxer—are some of Liana’s favorite things to do, but she also loves to try on and model new clothes handpicked by her two proud grandmas. Thankfully for Liana, her Grams have a keen eye for finding hidden gems in sales racks and unconventional places like markets and craft fairs.

—Angela Velasquez

1. Dress by DKNY, hair bow by Bows Arts 2. Embroidered top and skinny jeans by Lucky Kids, Puma sneakers, Aidah Jewelry beaded bracelet 3. Lucky Kids top, Candy Hearts jeans, polka dot headband

by Bows Arts.

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