Footwear Plus | July 2024

Beauty made to last.

JULY 2024

FEATURES

12 Fit to Print

Brad Gebhard, CEO of Propét, on the blistering pace of change in all facets of the company to become fitter.

By Greg Dutter

18 Born to Run (in Jersey) New Jerseyans share their shoe and shopping preferences as well as why the state is a hidden gem for running.

By Kiernan McCormick

24 Good Day Sunshine Crisp whites and water blues lead the way on classic athletic silhouettes.

By Kathleen O’Reilly

DEPARTMENTS

4 Editor’s Note

6 This Just In: Sneakers in NYC

8 Scene & Heard

20 A Note to My Younger Self

21 Trend Spotting: Lavender

22 Trend Spotting: Low-tops Cool

36 What’s Selling: Run Specialty

37 What’s Selling: Work Specialty

38 Shoe Salon

40 Last Shot

On the cover: Mallet court sneakers; Adidas x Tyshawn trainers; cutout joggers by All Black Footwear

This page: Taft woven leather sneakers.

Photography: Trevett McCandliss; styling: Nancy Campbell; fashion editor: Kathleen O’Reilly; models: Nathaly Ortiz/Major Model Management, Migle Gromnickaite/Q Model Management, Viktor Feaktsistau/Fenton Models; makeup: Maya Ling Feero; photo and styling assistant: Eileen Viglietta.

EDITORIAL

Greg Dutter

Editorial Director

Nancy Campbell

Trevett McCandliss

Creative Directors

Kathleen O’Reilly Fashion Editor

Rosemary O’Connell Art Director

Kathy Passero Editor at Large

Mariah Walker Style Director

Ann Loynd Burton Contributing Editor

Melodie Jeng

Marcy Swingle Contributing Photographers

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Publisher

Lizette Chin SVP/Group Publisher

Laurie Guptill Production Manager

Kathy Wenzler Circulation Director

Catherine Rosario Office Manager

Mike Hoff Digital Director

WAINSCOT MEDIA

Carroll Dowden Chairman

Mark Dowden President & CEO

Steven J. Resnick Vice President & CFO

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CIRCULATION

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Groundhog Daze

IT SEEMS LIKE the world is stuck. Entrenched. Frozen in fear, partisanship, anger, war, frustration, hate, high interest rates, stubborn inflation, distrust, and a host of unknowns about what’s happened, what’s happening, and, most of all, what might happen next. Presidential election years are notoriously fraught with gridlock as the nation awaits an outcome before making any major decisions. A new administration would mean a new sheriff in town, one who thinks he has a mandate to bring about change. In the meantime, we stand pat. We fret. We dig our heels in. We stew. We debate. We suffer from over-analysis paralysis.

But I would argue that the general worldwide inertia dates to the onset of the Covid pandemic. That’s when the world as we knew it stopped, and it’s been struggling to get moving ever since. It’s a form of Long Covid, with symptoms that include fatigue, brain fog, heart palpitations, and dizziness. That seems like an apt diagnosis of the state of the world right now, doesn’t it?

Our industry’s collective sluggishness over the past four years is a perfect example. The unparalleled supply chain disruption that followed the pandemic put the brakes on a lot of commerce, but the malaise goes way beyond that. Innovation and risk-taking have largely been backburnered in this period of uncertainty. Granted, companies have been simply trying to survive amid the chaos. The result, unfortunately, is same ol’, same ol’ product. Retailers have played a big role in perpetuating the sameness epidemic, too. Few have been willing to take risks in their buys, especially when millions of Americans switched on the remote, changing where they live, how they work, and what they wear. Buyers are meant to be curators and tastemakers, but they are not clairvoyant. The shock scared them safe.

Spring/Summer ’25 sneaker lifestyle preview ( p. 24 ) leans heavily toward classic, in this case, court silhouettes. The styles are clean and versatile. They’re a safe bet. Perhaps it’s a case of our industry operating on the premise that if it ain’t broke, don’t fix it—yet.

All this makes our Q&A ( p. 12 ) with Propét CEO Brad Gebhard particularly refreshing. In the two years since joining the company, he’s ushered in a ton of change across all facets of the organization. The former U.S. Cycling Team member isn’t one to sit still or even coast. When Gebhard saw a field of competitors either coasting or slowing down, he pounced. Upgrades in the backroom, sourcing, and, above all, product have required a lot of risk-taking and investment. But Propét, celebrating its 40th anniversary next year, is now primed for a new era of growth. The hard climbing is done, and the company is picking up the pace.

In the spirit of bike riding analogies, I’d like to acknowledge Master Bike on Manhattan’s Upper West Side for taking customer service to another level and epitomizing a willingness to act differently. Cracked rear wheel story short: Owner Imbert Andres kept this rider moving by assembling a temporary wheel, cassette, and disc brake while I wait to see if the company that made the original wheel will provide a replacement. It could take weeks. (Damn my penchant for Italian components.) The cost? Free. Andres said to just enjoy riding; when I come back, we’ll figure something out. That’s a calculated risk on his part. But that’s how you build customer loyalty. It’s also the reason word of such good deeds spreads quickly through the local pelotons and beyond.

The sneaker’s rise to ubiquitous fashion statement for all ages and occasions has also played a role in the ongoing lack of product evolution and diversity. Even within that segment, it’s been far more about milking classics than introducing breakthrough technologies. For example, two recent popular styles, Nike’s Air Force 1 and Adidas’ Samba, debuted in 1982 and 1949, respectively. No disrespect. Both are legendary designs. But they’re not exactly new. Similarly, our

We could use a lot more Andres in our industry. We need more creative thinkers and calculated risk takers. People who aren’t afraid to be wrong if the actions they take might lead to the right results. Same goes for the world at large: We need leaders who have the ability and charisma to inspire the masses to take action to build a better tomorrow. We need unifiers. People with the courage do the right thing, even if it might tick off either side of the red and blue lunatic fringe.

Above all, we need to get moving forward again—no more backwards, sideways, or separate directions. It’s a big ask. But is anyone happy with the state of the world right now? Are we even pointed in the right direction? Aside from fans heading to a Taylor Swift show, the pervasive malaise and general meanness among so many of us is suffocating. We can and must do better. Our world truly depends on it.

Greg Dutter Editorial Director

kicksANDTHE CITY

New Yorkers are in a sneaker state of mind.

Photography by Marcy Swingle

The

Hot for Atlanta

industry looks to put its best foot forward at the upcoming August show.

THE GANG WILL all be there. At least, if you count the expected record attendance of exhibitors and retailers heading to The Atlanta Shoe Market (TASM) Aug. 10-12 at the Cobb Galleria Centre and Renaissance Hotel. Show Director Laura ConwellO’Brien reports space sold out earlier than ever before, and even though she accommodated another 94 booths in the hotel’s Grand Ballroom, there is waiting list currently of 30 companies.

“We have a big international presence coming to this show—50 of the new 94 booths are international,” she says, adding that the exhibitor list stands at near 1,100. “The Brazilian and Portugal trade associations are coming, which is about 30 brands, and we have 10 brands from South Africa, which is a first for us. We also have a lot more international retailers registered to attend.”

Evan Schwartz, president of Aetrex, sees the upcoming TASM as key for the company’s continued growth. “We’ve always had a very a strong spring/summer business, and one of our key strategies is to leverage our success and grow the assortment from the core out,” he says. “The goal is to create newness and generate momentum for some leading styles with fresh design details, embellishments, and updated materials.”

To that end, buyers in Atlanta will see Aetrex’s largest expansion to date across multiple categories. For example, the Vania, a style introduced in Spring ’24 and now its number-two selling sandal, will include flatform and low wedge takes on that construction. The brand is also building off the Sydney, its most successful wedge, with a few new versions for next spring. “We’re also introducing some new SkyTech sandals, part of our UltraSky-injected EVA line, that pay homage to our top-selling Jillian sandal’s signature braid, this time on a flip-flop upper,” Schwartz says, adding that Aetrex will also continue to build on its year-round casual offerings. “We see opportunity in creating more product for transitional time periods—styles that we think are great for the early part of the season as well as year-round core styling.”

Hälsa is also coming to Atlanta armed with an expanded product assortment, according to Tony Adams, president. “Our team has been working tirelessly on developing new materials and designs to ensure that we bring the best of the best to the show floor,” he says. “That includes new wedges and flat sandals, improved sustainability efforts, and an enhanced customer experience. We believe that our customers deserve nothing but the best, and that is exactly what we aim to deliver.”

Freshy is also heading to TASM with gusto. The colorful and casual sneaker startup has a lot of goals, including generating brand awareness, opening accounts, and building relationships. Elizabeth Damiani, COO, says the company will lean into its trademark eye-catching colors with a booth of similar décor.

“We’re excited to showcase our newer lines, emphasizing our commitment

From top: Ninety Union; Hälsa; Lamo; Freshy; Twisted X; Dingo.

TASM WILL BE A SUCCESS IF…

Exhibitors sound off on what will make Atlanta a good show.

“We’re able to connect with as many retailers and brands as possible. We not only see Atlanta as a major buying opportunity; we also have a lot of industry friends and peers from whom we learn and share with there. Continuing conversations on how to keep the industry moving forward and growing are major parts of our overall success as a company.” —Evan Schwartz, president, Aetrex

“Buyers start challenging brands they currently carry. Hälsa strongly believes in the independents by not selling DTC. Independents are the backbone of America, and we fully support them 100 percent. We’re very excited about the response already. Our bookings are already doubled over last year.” —Tony Adams, president, Hälsa

“We have our normal traffic. It’s one of our most important shows as the Southeast is a massive part of our business and we’re able to hit all different channels of distribution. This is the show to be at.” —Jud Taylor, VP of Sales, Twisted X Global Brands

“We see continued success across all sectors of retail. Atlanta has always been very important to our company, but even more

to being ‘exclusively inclusive,’” she offers. “That includes an exclusive women’s line featuring the latest colors and styles.”

Sneakers aren’t the only segment expected to generate big buzz at TASM. The Western market is in full gallop thanks, in part, to the twin powers of Beyoncé and Taylor Swift. Dingo Brand Manager Ron Owens sees the stars aligning into macro movement of Western fashion, and Dingo is along for the ride. “So many artists crossing over into country music, and that’s greatly expanded our reach across all demographics,” he says. “Country music has become not only the most popular genre, but the most inclusive.” Dingo is hitting on all cylinders with an expanded product line to meet a growing customer base. Think plenty of color, fun, authenticity, and Americana. One focus, in particular, is the wedding market, which is $100 billion annually. Owens says bachelorette parties are flocking to Nashville to get their cowgirl on and an increasing number of bridal parties are swapping pumps for ropers. “The genre is country music, the venue is Nashville, the force is Beyoncé, the stage is global, and the message is positive,” Owens says. “To paraphrase Maya Angelou: We are more alike, than we are unalike.”

Twisted X Global brands is also champing at the bit for Western sales. Its stable of Twisted X, Black Star, and Wrangler brands will feature a wide assortment of new styles. “Western is trending so strongly right now, and we want to also continue the strong growth we’re seeing in work, our fastest growing category, as well” reports Jud Taylor, vice president of sales. The company’s UltraLite X assortment—spanning

so the last few years due to having less shows of importance to showcase our product. This is a major show in every aspect, from set-up to management attendance.” —Ron Owens, VP and National Brand Manager, Dingo

“We can continue to add new retailers to our portfolio. We don’t want to put a specific number behind this, but success generally is reaching new buyers.” —John Pierce, VP of sales, Lamo

“All of our appointments show up and we open a few new accounts. We used to attend all shoe and apparel shows across the U.S. This is the only show that we now attend.” —Michael Abrams, SVP of Sales, Lady Couture/Ninety Union/Ashley Kahen

“We secure new retailers, increase social media engagement, see a spike in website traffic following the event, and attain media coverage. Additionally, if we obtain valuable feedback from potential customers to improve and refine future collections, gain industry recognition, and establish our position within the market.” —Elizabeth Damiani, COO, Freshy

work, lifestyle, and Western styles—is another highlight. The unique EVA compound reduces weight by 20 percent. “The collection is selling so well, and we’re looking forward to showing retailers our new UltraLite X athleisure outsole,” he says. “It’s thicker and, paired with mesh and leather uppers, is a great new Western look. It’s very on trend for what’s happening in the marketplace right now.”

On the comfort side, John Pierce, vice president of sales for Lamo, sums up Spring ’25 for the California-based brand in two words: court and cork. “These two platforms are dominating the marketplace right now, and we”ll have great looks with these trends in mind,” he says, adding that the goal for Atlanta is to continue to build brand awareness while showcasing updated, trend-right collections. “We’ve got some outstanding collections at value-driven prices while all being based around comfort.”

Statement looks are a top priority for Michael Abrams, senior vice president of Sales for Lady Couture, Ninety Union, and Ashley Kahen. “Lady Couture and Ninety Union need to be different,” he says. “Interesting heel treatments, special materials, and colors drive both brands. Also, we offer a wide range of sizing from 4 all the way to size 13.”

So many trends, so many shoes, and so many brands. It’s all coming to Atlanta next month. “TASM is the national shoe show, and we’re looking forward to a great event,” Conwell-O’Brien says, adding, “There’s strength in numbers. The industry coming together is reassuring—there’s a collective energy and it shows that we’re alive.”

Fleet Feet Trots Out New Loyalty Program

Milestones program features two membership tiers.

FLEET FEET, THE largest franchisor of locally owned and operated run specialty stores, went to the source, i.e. customers, on ways to raise the bar on its loyalty rewards program. The Carrboro, NC-based chain of 270-plus stores in 40 states designed Milestones based on survey feedback as well as input from owners and operators.

Milestones is led by two membership tiers: Pacesetters and Frontrunners. Customers who spend up to $399 will become Pacesetters and earn one point per dollar spent. Once they reach 250 points, they will earn a $15 reward, plus a $10 birthday offer. Customers who spend $400 or more will enjoy Frontrunner status for the remainder of the calendar year and the next calendar year. They will earn points even faster; once they reach 200 points, they will earn a $15 reward, plus a $15 birthday offer and early access to sweepstakes and other exclusive opportunities.

“Our goal with Fleet Feet Milestones is to provide a program that diversifies our offers and recognizes our best customers, while remaining manageable for our local teams,” says Abbey Gurley, CLMP and senior manager of Customer Loyalty, noting that a lot of retailers’ loyalty programs are spend-to-get with an emphasis on discounts and transactions. “With Fleet Feet Milestones, we’re really focused on creating deeper connections with our customers, and engaging them in more personalized ways, such as introducing birthday offers that require no minimum spend for all members

to enjoy every year.”

Gurley adds, “We’re also introducing sweepstakes, which we’re working on with our key brand partners that will allow us to share some unique experiential and product prizes for winners throughout the year.”

Current reward members, which totals more than three million, will be automatically enrolled in Milestones and points will carry over to the new system. In addition, all will receive 100 bonus points and have access to launch sweepstakes when the new program begins this month. Fleet Feet Milestones members will also continue to enjoy several benefits that were part of the previous rewards program (introduced in 2019), including access to fit id scan data and purchase history on fleetfeet.com or within the Fleet Feet App. Fleet Feet Milestones members can also subscribe to email reminders so they can track their reward and point balances.

Above all, Gurley says, Milestones is another way to engage with and encourage customers to shop at Fleet Feet. “People choose to shop with us for several reasons—from our amazing customer service by our outfitters to our in-store experience and expert advice,” she says. “Our enhanced loyalty program is one more opportunity to thank our customers in new ways, while giving them added incentives to come back.”

Outdoor Show to Debut in Nashville

Owners of The Running Event to launch Switchback as a standalone show.

DIVERSIFIED COMMUNICATIONS FIRST

introduced Switchback as an add-on showcase to The Running Event (TRE) in Austin, TX, in late 2022. The favorable response—and changed trade show landscape within the industry—has prompted the Portland, ME, company to launch a standalone Switchback Spring event in Nashville June 16-18, 2025. It will join a fall edition as part of TRE Nov. 19-21, 2024.

“The response from footwear brands has been particularly strong, with several already committing to the event,” reports Christina Henderson, event director. “Some key brands are excited to attend a national gathering once again.” She adds that footwear will be a pillar of Switchback Spring. “We’ll have a strong presence of footwear brands, including outdoor, running, and comfort. Retailers who are looking to meet with current vendors and discover new brands will find value at the event.”

exhibit hall to discover new products and meet vendors,” Henderson says.

The show will all be within the Gaylord Opryland Resort & Convention Center, which features 12 restaurants and a hotel. The Gaylord is also in walking distance to the Grand Ole Opry and close to the Cumberland River, the 935-acre Shelby Bottoms nature preserve, and a greenway trailhead that is part of the city’s 180 miles of non-motorized pathways. Five Tennessee state parks and three lakes can also be accessed within a short drive.

Nashville was selected primarily for its central location. The city is less than a half-day drive from Atlanta, Birmingham, Memphis, Louisville, Cincinnati, and St. Louis. Nashville also has daily direct flights from more than 90 domestic airports, including Boston, Bozeman, Chicago, Denver, Los Angeles, New York, Salt Lake City, Seattle, and Tampa.

Switchback Spring aims to be all things outdoor. Along those lines, the show will feature four pillars: learning, discovery, connection, and celebration. The gathering will include conference programming and peer learning applicable to multiple business levels. Switchback Spring will also provide retailer scholarships and will create an advisory panel to support shaping the event’s trajectory. “Expect dozens of educational sessions, fun networking events and receptions, and lots of time in the

As for the mid-June timing, Henderson says it’s aimed at accommodating the breadth of the industry. “June is the right time for buying conversations and sourcing product,” she says, adding that the overall aim is to drive value for the outdoor community. “We’ll continue to listen and evolve based on the needs and objectives of the industry. We believe in the power of gathering a community, and Switchback will be a catalyst for growth and thought leadership.”

Thinking Big

New shopping aggregator is curated for women who wear extended sizes.

WHERE THERE IS a need, there is a will. So is the premise behind Style for Style Noire, an online shopping aggregator that offers women’s extended shoe sizes (10-14) for a market estimated to be north of 40 million people in the U.S., alone.

Historically, finding shoes in that size range at retail is a longshot. Style for Style Noire Founder/CEO Leslie Cleaver, a size 10.5, was one such frustrated customer, as was her dear friend, Crystal Erwin, a 11.5 wide. In fact, the idea all started when Erwin lamented about her shoe shopping frustrations, in 2020, and told Cleaver of plans to launch her own Inch Buy Inch brand of extended sizes. Unfortunately, Erwin passed away that year, so to honor her memory, Cleaver moved forward with the concept, but with one major modification: a shoe aggregator site instead of a brand.

Famous Footwear

Paints a Pretty Picture Murals foster community engagement.

A BLANK CANVAS is not unlike the exterior of many store walls: just waiting for a talented someone to turn it into artwork for the enjoyment of passersby. Hence, Famous Footwear’s nationwide mural initiative that recently debuted in Bend, OR, and Philadelphia. The Caleres-owned chain’s effort is part of its broader “Make It Famous” campaign that celebrates empowerment, inclusivity, and creativity. The murals, in particular, seek to foster community engagement, support emerging talent, and enhance brand identity, not to mention increase foot traffic.

The decision required several life-altering changes—like Cleaver taking on a second career to her law practice that specializes in workplace discrimination. She even moved to Milan, Italy, to attend the Arsutoria School, where she completed a one-year program. “I felt that it was important to educate myself about the shoe industry,” she says, adding, “The curriculum was extremely demanding, especially for someone who doesn’t have a creative background, which meant that I was regularly spending 12-plus hours working on assignments. But I learned the nuts and bolts of shoe making and design.”

Cleaver’s market research revealed that the largest size carried in stores is usually 11, and only a handful of those sizes are kept in stock. Thus, they sell out fast. “Women in need of those sizes generally have to purchase shoes online, but that shopping experience can be fragmented because many women aren’t aware of the brands and retailers that carry shoes in their size, resulting in countless hours searching for shoes,” she explains. “It’s very difficult and frustrating.”

In contrast, the Style for Style Noire platform offers a frictionless, repeatable shopping experience. The platform aggregates shoes available in sizes 10 and above from participating brands and retailers for a onestop shopping experience. As for the selection, Cleaver says it’s a range of styles. “We place a high priority on curating, and we look for a rich variety of fashion-forward styles,” she says. Currently that includes 975 styles by Chinese Laundry, CL by Laundry, 42 Gold, and Vaila Shoes. So far, so good for the Houston start-up. Cleaver reports a positive response and growing interest. “The general feedback is our website is very well presented with a great initial selection,” she says. “Many have also said there’s an immediate need for the platform.” Now the goal is to create awareness, build a community for “our Sole Sisters,” and add more brands/styles. Looking three years out, Cleaver envisions a premier shopping platform. “I’d like to triple the amount of styles we currently offer,” she says. “I’d also like to provide our partners with data to help support decisions that lead to expanded offerings for our customers.”

“This initiative highlights our commitment to community collaboration and artistic expression, empowering everyone to ‘Make it Famous’ with their unique qualities,” says Holly Campbell, senior vice president Marketing and Creative. “By partnering with local talent, we’re transforming our stores into vibrant hubs of creativity, fostering pride and unity in the communities we serve.”

Campbell says the project builds on collaborations Famous Footwear has formed with individuals across the country, like its recent Art Meant for Walking series, where artists customized sneakers and the chain promoted their creativity. The murals, specifically, celebrate individuality, creativity, and the unique identity of each community. They also aim to redefine the relationship between brands, communities, and artistic expression. “We’re excited about how we’ve been able to amplify artists work and give them a platform to express themselves, which goes beyond just selling shoes,” she says. “Our presence in the community is important to us; it’s powerful to be able to bring people together.”

The Bend mural, on the storefront at Cascade Village Shopping Center, is in collaboration with local artists Katie Daisy and Karen Eland. Their nature-inspired designs, combined with iconic footwear imagery, create a visual tapestry that celebrates the region’s natural beauty and artistic diversity. While the Philadelphia mural features renowned artist, Glossback, who brought his distinctive neon cursive style, coupled with illustrative shoe motifs, to the Warminster Towne Center storefront.

Reaction to the murals has been great, reports Campbell. “It’s a point of pride for the stores to have authentic ties to their communities in such a unique way,” she says.

More murals are planned. “We’re currently exploring markets, especially as a way to personalize our FLAIR (Famous Localized and Immersive Retail) stores and make them stand out,” Campbell says.

Q&A

BY GREG DUTTER

FIT TO PRINT

Over the past two years Brad Gebhard, CEO of Propét, has set a blistering pace for improvement that spans all facets of the organization. The goal: becoming a much fitter company.

mOST MORNINGS, after Brad Gebhard finnishes bike riding to work and then checking his email and calendar, he visits each department to get a lay of the land at Propét’s offices just outside of Seattle. One stop is the returns area. That’s because the veteran exec is a perfectionist, particularly when it comes to product, and what better place to look for any possible chinks in the product line?

“We sit on top of our warehouse, and I’m looking at what’s going out as much as what might be coming back,” Gebhard says. “The latter is an acutely important area, because I’m looking for any possible patterns of what might be wrong so we can address them quickly.”

In fact, Gebhard’s team did a recent deep analysis on returns, which is part of its company-wide Get Fit initiative that focuses on three foundational pillars: Customer first, Operational Excellence, and Product Excellence. He introduced Get Fit shortly after joining as CEO in the summer of 2022. With respect to returns, it can be as simple as a customer buying two pairs of the same style because they don’t know what color or size they prefer. That’s standard in the online channel, and can amount to more than 50 percent of all returns. Still, Gebhard’s team dug deeper to root out any product issues. They pulled all the return data from its biggest customers, which took months to cross reference and tabulate. Any style that stood out was then put on a table for Propét’s wear-tester No. 1: Gebhard, conveniently a sample size 9. “We tried to identify what the problem might be,” he says, adding that any poorly fitting shoe was put on the chopping block as part of a broader drive to cull the overall line for increased efficiency, profitability, and, above all, offering the best products.

A leaner product line is one of Gebhard’s pet peeves. “Hoka, right now, basically has five styles that are generating multiple billions in sales, while Nike’s Air Force 1 and Adidas’ Samba styles are currently driving huge por-

tions of their total sales,” he offers. “And while it’s super-dangerous to be beholden to a few styles, customers want quality over quantity.”

Propét, as one of the few remaining brands that offers an extensive range of sizes and widths, has a large line by design. It’s what makes the brand unique. “We care a lot about fit and people’s feet, so we have to offer multiple widths and sizes to make that happen,” Gebhard says. Yet there can be overlap, and not all are winners. So through SKU rationalization, the team spends a lot of time determining good, better, best. “We look visual, fit, and sales,” he explains, adding, “We’re always trying to find ways to improve and streamline our product assortment.”

The Get Fit approach to product and inventory management has extended to developing new lasts, installing a new computer system, and switching to several new factory partners. It’s been a soup-to-nuts undertaking that requires stamina, patience, and investment. Gebhard believes the upgrades will take Propét, which will mark its 40th anniversary next year, to another level. Such an effort, though, amid Covid fallout, high inflation, and world instability, has made it a rough go at times. For example, it hasn’t been easy to implement a new computer system, especially when the entire industry supply chain had been turned on its end by the pandemic. Even in the best of times, such a digital transformation can be fraught with speedbumps and potholes. “There were stretches where we couldn’t fully ship, bill, or collect, and we pissed off some customers, which is the worst thing possible,” Gebhard says. “But we’ve worked our way through that process. We’re fully functioning and getting the good utilization out of these new tools, which are allowing our customers to experience a much higher service level. They’re able to manage a lot of that information on their own and our customer service people are more effective when working with them.”

A bike racer at heart, Gebhard is constantly seeking ways for Propét to get fitter. It’s just how he rolls, pun intended. And nothing gets his competitive juices flowing as making product as best as possible. That has entailed finding better suppliers and factories. The advancements, done in a short period of time from a development cycle perspective, is what he’s most proud of to date. Like, for example, the DuroCloud 392 walking shoe that debuted this spring. The design brief was to create a light shoe incorporating innovative support and comfort features. The mesh upper is light and breathable with over-molded TPU structure to create stability. The tongue and interior is constructed to ensure smooth linings and finished to avoid rubbing and chafing. The midsole has an embedded carbon fiber shank that allows for independent movement of the heel

Q&A

and forefoot. “It all equates to increased stability, which is one of the most important requirements for our target demographic,” Gebhard says. And while it may look like a running shoe, he says it’s more stable and therefore more versatile. Above all, it shows Propét is a worldclass walking company. “We’re going to continue to push the envelope on innovation because there’s a certain level of risk that we need to take as a brand to test the waters,” Gebhard says.

The Propét 1 Evolution, in the pipeline for Spring ’25, is another noteworthy step up. It’s lightweight, features a breathable mesh upper with subliminated color, and an EVA midsole with a highly supportive and comfortable platform. The upper design marks the first time Propét has featured sublimation, which incorporates pops of color into the mesh. “The look is more trend relevant as the sublimation radiates from the heel forward,” Gebhard says. “It’s not super-

blingy, but it’s a nice pop. It’s a step forward, but it’s not so far out from where we’ve been.”

Much of Propét’s necessary heavy lifting is done. Now the company can enjoy the fruits of that investment through better customer service and topnotch shoes. It’s like Propét is now at the crest of a big hill, the miles of hard climbing already completed. By no means, though, is it a time to coast. Like any bike racers worth their salt, it’s time for the team to pick up the pace to separate further from the peloton. Gebhard relishes his pacesetting role. “At the end of the day, we’re a product company, and I’m passionate about product,” he says. “I’m also super-hands-on, which is another aspect that I love about this job: I’m involved in everything. I love and appreciate that opportunity.”

Does it feel like two years already? It doesn’t, but everything goes by fast when you’re

OFF THE CUFF

What are you reading? I’m a voracious reader; I always have a work bag full of unfinished books, magazines, and newspapers. I’m currently working through a classic business book, Customer Mania by Ken Blanchard. It’s a foundational reminder and focus on customer first. I also read The Wall Street Journal cover to cover every day, trashy car magazines, and professional cycling websites.

What was the last series and movie you watched? The Tour de France: Unchained series, which makes me super-happy I’m no longer a bike racer seeing how hard these guys crash sometimes. The last movie was Unfrosted I loved it. It’s as funny as all getout, but it’s also about business. I lived in France as the GM of Salomon footwear, and whenever I’d come back to the U.S., I was always blown away by our cereal aisles with like 500 choices. It’s incredible how competitive that market was and still is.

What is inspiring you right now?

My kids, who are young, working adults. I learn so much from them about how young adults view

the world, and how they use technology. This next generation gives me a lot of confidence in the future.

Where is your moment of Zen? When I’m on my bike and unplugged. I clear my mind while covering a few miles fast. It’s the best way to start and finish my day when I can commute to work, or a good ride before breakfast

Who was your first concert and best concert? First rock concert was Boston when I was in high school. The best was when my wife and I saw Elton John a couple of years ago. He played straight through for two-plus hours, and it was phenomenal. He seemed passionate and is a fantastic entertainer.

Who has been the greatest influence on you? I’ve been fortunate to have had amazing business mentors. It started in college with Vern Ho, an organizational development specialist, who hired me as an intern to help with KKR’s acquisition of Fred Meyer, a local grocery store. I learned

that consultants can prescribe medicine to an organization but if it decides, for whatever reasons, not to follow that regimen, it’s very easy to fall into their old ways. Helen McCluskey and Paula Schneider, the former CEO and president of Speedo and Calvin Klein, respectively, were two other amazing business mentors. They had a significant influence on my career and me evolving as a leader.

What keeps you awake at night?

The uncertainty regarding the dynamics of the current geopolitical environment. I’m not the only one, for sure. We need leaders and people focused on diplomacy, and then I might sleep better. It’s building up to a big crescendo this November.

How would you like to be reincarnated? My first thought is a cat. Ours has a pretty cool life, although he’s an individualist. Then I think a lion, because they have a pride/community. Ultimately, though, I choose a leopard or a cheetah, because the superpower I’d most like to have is more speed.

Q&A

trying to get a lot done. There’s never enough time to do everything, so we prioritize while remaining agile. We’ve made tremendous operational progress on many fronts. I’m extremely proud of our team and their commitment to our customers as we worked through a challenging post-Covid period.

How would you assess your progress overall so far?

We’ve made a lot of progress despite the wicked post-Covid dynamic, not only for the shoe industry but industries across the board. To run a business, period, hasn’t been easy. That’s why I’m proud of our accomplishments, considering that some of these challenges we cannot directly control. Our Get Fit initiative has addressed a scope of challenges that we’ve been facing. A lot of it initially revolved around the level of inventory that we were sitting on, like many others in the industry. To get fit, we had to get ourselves in a better position, which we’ve done. It’s not a fun process to go through. But we’ve made a tremendous amount of progress on that front, as well as in many other aspects of the company. It’s what our organization strives for: continuous improvement.

Well, it sounds like an overhaul of the company in just two years. It’s a lot. There has been a lot of change, and it’s rewarding to see the positive effects of how we operate and the way our team has worked together as we implement changes while also fighting random fires that pop up. In the spirit of continuous improvement, we were very ambitious with our Get Fit initiative, and we continue to be. At the same time, about halfway through, I realized there was no way we’d achieve all we needed to do in the time frame I envi-

sioned. We culled back a bit to prioritize taking care of our customers first and then work through operational and product priorities.

How much has the product line changed overall since your arrival? From the evolutionary side, it’s only been two years in the product development cycle, and we’ve made a lot of progress. I’d say my greatest influence has been on fit, which we dove into to make sure we’re homing in on our best-fitting shoes and developing standards and building the foundation to make great shoes. Secondly, we’ve focused on athletic and casual silhouettes to mirror what’s been going on in the market. We have a very tight product team; it’s important to have a diversity of thought and experiences via designers, developers, others in our organization, and feedback from customers. We pull in multiple inputs to make the best product decisions. That’s how a relatively small, scrappy company like Propét competes against athletic giants. And while Nike isn’t necessarily a competitor to Propét, Hoka is. We’re going after, in many cases, the same demographic.

A lot of these potential customers are currently wearing running shoes. Right, because they’re looking for comfort. But that running last isn’t ideal for their daily needs. Whereas our Propét 1 Evolution and DuroCloud 392 walking shoes are. I’m very proud of both styles, which are the result of a lot of research and development. I’d put those shoes toe-to-toe with Hoka, New Balance, Nike…anyone in terms of construction, fit, materials, and performance. We’ve benchmarked those brands, but we try to come in $10 to $15 less. And we offer sizes and widths. So, if someone needs a high level of comfort

and even greater stability, and they have hard-to-fit feet and/or they’re seeking an A5500 approved footwear as recommended by their doctors, then the DuroCloud 392 and Propét 1 Evolution fit the bill. We’re going to be 40 years old next year, and we started out as a walking shoe company. Much of our product line has walking in the name of the product, and we make the ultimate walking shoes. These two styles reflect our highest degree of innovation and evolution of the brand.

How has the reaction at retail been to the DuroCloud 392 to date?

New kicks on the block: DuroCloud 392 (top) and Propét 1 Evolution offer optimal fit, stability, and comfort.

Q&A

It’s currently our top-selling style on our DTC site where we tell the full story about its features and the innovative design. We’ve also sold quite a few pairs into our specialty retail partners who sell Hoka. This is a comparable shoe with the bonus of sizes and widths up to size 16 with a 5E width. We’re putting all our horses behind it right now. In this business it often takes a couple of seasons to introduce something new and get meaningful traction. It’s also important for us to showcase our shoemaking capabilities, not to mention important for us to offer a product that a diabetic, for example, can wear with confidence.

It all starts with fit.

Yes. That’s why we’re hyper-focused on creating great fit across our lines. Our recent deep analysis on fit led to us developing new lasts with Heeluxe, which is based in Goleta, CA. They have a deep sizing database as well as tools that create precise dimensions. We then built out our shoes from there. It starts with focusing on the interiors, which a lot of brands don’t care much about or consider. Whereas our design team tries to make the fit as seamless and comfortable as possible from the inside out and with high degrees of breathability or insulation based on the type of product. While the first buying decision is based on how a shoe looks, that’s immediately followed by the initial step-in comfort. The latter is a huge part of the purchasing decision. Also, a good chunk of our business is in the medical space. So, for example, if you’re diabetic, it’s imperative that shoes fit properly. A blister caused by rubbing can lead to an amputation. That’s another reason we’re super-focused about the interiors of our shoes. We established testing standards and processes, and all new shoes go through extensive fit testing to ensure they meet our standards before going into production.

The are numerous headwinds inside and outside the industry. How is that impacting your efforts to make progress?

The current headwinds are creating ample challenges for our industry. Consumers are trying to manage their household budgets and deciding if they can afford a new pair of shoes. Many are delaying those purchases, and that’s been tough for our industry. But the shoe business is never easy. We just have to keep pedaling forward and improving product and operations so that when a consumer is ready to buy, we’re the option. On that note, Propét has a long history of blending comfort, quality, and value into its shoes. As a result , we’ve developed a large and loyal following who come back to us because we make shoes based on their need for comfort in sizes and widths, which they can’t get from most other brands. When you have been in business for nearly 40 years, you know how to take care of your your customers and

earn their trust, and that helps in good times and bad.

What do you think is the greatest headwind right now?

Inflation. The rising costs of running a household are impacting consumers. Gas and groceries are a higher priority. Also, retailers are facing increased operating costs.

Is it a case of just having to tighten the belt and wait it out?

Life and business are full of cycles. We’ll work through it, like we always do. But it’s going to take a while. Everyone just must weather the storm. We’ve cut budgets in certain areas, which is never easy or desirable, but it is necessary as we battle the current headwinds. We’ve also been very surgical about investments, a big part of which has been in product and service for our customers.

Switching nearly all the factory partners seems like major surgery, no? It was a significant undertaking but necessary to align ourselves with the right partners. We had a lot of factories for a relatively small company, which was partly because we offer sizes and widths and therefore make a massive number of silhouettes. Also, a sandal factory doesn’t usually make boots. Still, a lot of change had to happen, which created some chaos because moving from one factory to another, especially with legacy products. That can be dynamic and risky as there’s little cooperation or sharing of information when you move to another factory. These changes resulted in a few late deliveries and shortages for our fast-turning products. But now we’re in a stronger position with better factories. In parallel, we created and improved our product machine. We created processes to ensure we have a great-fitting product that we’ll deliver on-time. We also diversified our sourcing base by adding a factory in Vietnam. It’s a high-quality factory that makes the most beautiful boots that I’ve ever seen Propét produce. The elevation of the quality, fit, and finish is amazing. Overall, the foundation is now set. If we follow our calendars and processes, we’ll be a reliable partner to our customers. If retailers make a commitment to us, we’re going to fulfill that promise, whether that be quality, fit, delivering on time, etc.

Where do you see the most growth coming from in the near-term?

Within our product assortment, we have three key product categories we’re investing in. Travel is a franchise, and also where we can play with color and materials, creating lightweight shoes and sandals for travel and adventure. We also see growth in athletic (walking) and boots. We make functional and sophisticated boots, but we won’t have too much dependency on seasonality going forward. We’ll be making more versatile styling that’s not as weather dependent.

You appear to be the right fit for Propét at this point in time.

I’m a shoe dog who learned this business and best practices working for some great companies. In addition, I’ve lead organizational change in companies that were tired and their survival was dependent on change and evolution. I’ve learned there is no formula that works in every situation or organization. Every company has a unique culture and approach to products, customer service, and delivering the right products at the right time. At the end

Born to Run (In Jersey)

New

Jerseyans

share

their shoe and shopping preferences as well as why the state is a hidden gem for running. By Kiernan McCormick

SO WHAT IF LOCAL HERO, Bruce Springsteen, once sang about New Jersey being “a death trap, a suicide rap, and we gotta get out while we’re young,” plenty of Jerseyans love their state. Believe it or not, there are many places that offer serene settings, be it the beaches of the Jersey Shore, numerous lush parks and trails in what is the “Garden State,” and the leafy streets of suburbia. All, in fact, are ideal places to “go for a run.”

Here’s another Jerzee stereotype that doesn’t ring true: Not everyone dresses like a cast member of Jersey Shore. Many New Jerseyans’ sartorial leanings are subdued rather than sequined. Similarly, runners interviewed here give equal attention to comfort, fit, and performance as they do to style when choosing their footwear. Just ask Mendham resident and Scranton University Men’s Track and Field athlete Danny Lanahan. “The first thing I look at when I buy a new pair of trainers is the color and the overall look,” he says. “Look good, run good.”

Here, Lanahan and nine other Jersey runners talk their love of the sport, the shoes they wear, and where they might buy their next pair.

RONNIE

Wearing: Asics Gel-Nimbus 26. What do you love about this shoe? They’re a huge upgrade in cushioning and traction from my 24s. I also like the sole shape, as it helps to roll the foot forward. I’ve tried other brands, but always come back to the Gel-Nimbus because they fit me best out of the box. They have a nice sock liner and the tongue is secure so there is no slippage. The laces stay put too.

Where did you buy them? I usually shop at Fleet Feet in Montclair, but I had a gift card for Dick’s. so I purchased them there.

Next purchase? Fleet Feet. I buy two pairs a year. I like purchasing from a running specialty store because they can match a runner to a few choices pretty quickly.

Any pet peeves when buying a new pair? Just nothing white or sparkly! And the laces must stay tied. Love of about running? I’ve been running my entire life. It can be done alone or with friends, whenever you like, almost anywhere. You can start the run with a problem and finish with a solution. You can take in the scenery, or lose yourself in thought. What I’ve enjoyed most is the dear friendships made. Favorite running spot in New Jersey? The rolling hills of Boonton Township. The roads are shady and a little challenging but not grueling, and the views of the farms and animals are relaxing. Also, trails in Tourne Park, which has a memorial to the 9/11 victims at the top and a view of the New York skyline.

DARAH

Wearing: Asics Gel-Kayano.

What do you love about this shoe? I have very flat feet, and these are the most supportive option. I’ve tried others, including a barefoot style, and they just didn’t work for me.

Where did you buy them? Asics website. I know what I like. I have been fitted at a Fleet Feet in the past, but I don’t typically shop there. Pet peeves when buying a new pair? No changes. Asics made the toe box slimmer. I hate that.

Love of running? After the first mile, when I’m in a rhythm, it clears my head and I feel great!

Favorite running spot in New Jersey? Usually, I’m across the bridge in Pennsylvania running the McDade Recreational Trail that runs the length of the Delaware River in Pike County. I also enjoy just stepping out my front door and going.

MOLLOY

Wearing: Brooks.

What do you love about this shoe? I used to wear Mizuno 13s, but they discontinued them. I have bad hip problems, and these help a lot with that. Also, the shape made it easy to transition with my inserts. I’ve tried a bunch of shoes, and most never worked for me.

Bought wear? I bought Mizunos at Scranton Running Company, who offer discounts for running teams. Now I go to Dick’s or online for Brooks. Next purchase? Soon for summer, as I’ll be able to work out more. I’ll most likely go to Dick’s since I know what works best for me.

Love most about running? I started running in middle school and continued through college. It’s the relationships I’ve built. Also, I was never a hand-eye-coordinated person, so running and swimming were the two things I could do without embarrassing myself.

Are you training for anything? I’ve been trying mud runs. I’ve also been doing CrossFit workouts.

KRISSIE

Wearing: Brooks Ghost.

What do you love about this shoe? I love Brooks because of the science and engineering behind their designs. I’m an engineer for an Orthopedic company, and I understand the importance of ki-

Darah Molloy

Molloy

Krissie

Ronnie

Pat

Todd

nematic alignment. The fit is ideal for me as a neutral runner. The toe box and the mid-portion holds my foot perfectly, and the cushion is just enough. Brooks offers whimsical designs, too. Where did you buy them? Brooks online. I’d been fitted previously at a Fleet Feet store. Next purchase? I’ll need a new pair after 300 miles, so likely September. I’ll buy them from Fleet Feet Montclair or Brooks direct.

Any pet peeves when buying a new pair? I don’t buy a shoe based on fashion or marketing. I buy based on performance. I’ve tried Asics, New Balance, Mizuno, Nike, and Hoka. They don’t fit me as well. I don’t feel as natural running in them. Love most about running? It’s so simple and primitive, and it provides solace for prayer, thinking, reducing stress, and getting outside. I’m not a fan of the treadmill! I also love the health benefits. I’ve logged many miles training for my 15 marathons and one 50-mile ultra marathon. Favorite running spot in New Jersey? Outside my door, which is Boonton Township, Denville, and Mountain Lakes. It’s rural and beautiful. I have many routes ranging from four to 26 miles. Do you listen to music when running? No. I want to think, spend time talking with God, take in nature, hear myself breathe, and pay attention to any hazards—like an oncoming car, especially an electric car that is very tough to hear.

PAT

Wearing: Saucony Ride.

Mike

What do you love about this shoe? I’ve worn this style for 12 years. They have good cushioning and are flexible and stable. Where did you buy them? I always buy my shoes at Roadrunnersports.com. They have a 90-day, no-questions-asked road test.

Any pet peeves when buying a new pair? Not too flashy because if I wear them with street clothes, they aren’t the only thing you see! Love most about running? It makes me feel free, strong, and powerful!

What’s your favorite running spot in New Jersey? Lackawanna Rail Trail in Roxbury.

TODD

Wearing: Brooks Ghost.

Bought where? Fleet Feet in Morristown. Next purchase? I’ll likely go to Dick’s.

Love most about running? The meditative aspect. Favorite running spot in New Jersey? Usually out my front door in Harding. But if I drive, Jockey Hollow state park. It is quiet, shaded, and scenic with almost no traffic.

DANNY

Wearing: Hoka Mach 6.

What do you love about this shoe? They’re super comfortable, but not overly cushioned. They also make me seem an inch or two taller. Where did you buy them? Scranton Running Company in Scranton, PA. I also shop at Runner’s Haven in Randolph, NJ.

Any pet peeves when buying a new pair? I avoid big, blocky shoes.

Love most about running? For an hour, Ican leave my stress at home and enjoy my run. It’s also so easy; I don’t have to travel anywhere.

Favorite running spot in New Jersey? I have three go-to spots: River Road in Bedminster, Natirar Park in Peapack, and near my home in Mendham.

MIKE

Wearing: Nike.

What do you love about this shoe? The feel of each step. I use inserts, as I have a runner’s neuroma, and the inserts almost entirely stop the pain. Hoka was just too much mush for me. Where did you buy them? Nike.com.

Next purchase? I’m the exception to serious runners in that I keep a pair for up to 1,000 miles, which is about three years for me.

Any pet peeves when buying a new pair? I don’t like cheesy features. They’re a distraction.

Love most about running? The moment I’m done; the feeling of completing something hard. The sweat. My heart pounding. My runner’s high is the 10 minutes winding down after a run.

What is your favorite running spot in New Jersey? RVA Fields in Boonton Township for attempts to set PRs.

Do you listen to music or a podcast while running? I occasionally listen to an audiobook on tape. But I usually listen to nature.

ANDREW

Wearing: Saucony Ride 15.

What do you love about this shoe? They’re very comfortable, supportive, soft, and light. I like the

thick stack of cushioning; it’s pretty springy. It’s also a neutral shoe, which I need.

Where did you buy them? Amazon. But I usually go to Road Runner Sports in Shrewsbury. They’re knowledgeable, friendly, and and point me in the right direction. I’m a VIP member, and they offer an excellent 90-day Fit Promise on shoes. What do you love most about running? It’s challenging yet satisfying. The fitness aspect is so important. I have to drive myself to overcome obstacles and stay motivated, especially as I get older. Also, every day is different.

What is your favorite running spot in New Jersey? Holmdel Park, where they hold the state’s Cross Country Championships each year. It’s a hilly, scenic, and tough 3.1-mile trail run.

Do you listen to music or a podcast while running? The only thing I listen to is my heart pounding and my muscles screaming.

SCOTT

Wearing: Altra Lone Peaks.

What do you love about this shoe? The wide forefoot toe box and zero drop allow my feet to grip the ground and perform naturally over long miles. Since discovering Altra shoes, I’ve never looked back.

Where did you buy them? Usually, I’ll purchase Altra from REI during one of their sale events and use the coupons that come with my membership, as well as gift cards.

Next purchase? I just bought Lone Peaks on sale from REI Outlet online. They aren’t the most popular color, but they’ll get the job done.

What do you love most about running? The freedom and exploration. Also, a break from the daily grind is a gift while also exercising.

Favorite running spot in New Jersey? The Dunnfield Creek area in Worthington State Forest is a go-to . It’s got a lot to offer close to home—speed runs up Mount Tammany or longer more, chill-paced runs to Sunfish Pond. I also love running the perimeter trail at Merrill Creek Reservoir. I also sneak some runs in at Watchung Reservation and South Mountain Reservation for nostalgia; it’s where it all started for me.

Do you listen to music while running? No music for me on the trail. I like listening to the sounds of the forest. Road running, though, I’ll throw on upbeat, classic rock. •

Todd

Danny

Andrew

Mike Scott

TIME WILL TELL

Bruce Kaplan, chief revenue officer for Impo Intl., looks back on a series of life’s clichés that have helped guide him to happily ever after.

DEAR 24-YEAR OLD BRUCE…I have a few things to say about the amazing life you’re going to live working in all facets of the shoe industry, but you must promise to not interrupt, as you’ve the propensity to do at times, until I’m finished. “Silence is golden.”

On that note, you’re going to hear a lot of clichés about how to go about life. You know, “if life gives you lemons, make lemonade” and “live every day like it’s your last.” Clichés exist because they often ring true, but you must look beyond some of the standard ones at times. There are alternatives to those tried-and-true wisdoms. For example, “if it ain’t broke, don’t fix it,” or, “if it ain’t broke, break it!”

You must determine which is the right choice. Often, the situation and the people affected will determine that. Just always be authentic to yourself. This is where your inner peace and strength will come from. As such, you won’t require “pats on the back,” nor be overly concerned with people who want to “cut you down to size.” Validation is nice, but it’s “not the be-all and end-all.” That said, you do “attract more bees with honey than vinegar.” So remember to acknowledge and reward the people who will help you achieve much success over the course of now 45 years in this wonderful and, at times, whacky industry.

You love all the stops along this epic journey that takes you around the world. It includes “getting your feet wet” at Sibley’s Shoes in Detroit and then Milgram Kagan in Chicago. Ten years in you crossover into wholesale, first as VP of Sales and Customer Relations at HH Brown in 1994. Other stops include VP of sales for Ecco USA, General Manager of Ariat, where you learn “how the west was won,” Executive VP of Phoenix Footwear Group, and Executive VP of Ara Shoes North America. Your most recent stop, beginning in early 2023, is with Impo, where you utilize a plethora of skills and knowledge to help the 55-year-old company “stay ahead of the curve” in a rapidly evolving market.

not to count on it. A third of the people will want you to succeed, a third don’t care, and a third will relish your failure. Steer clear of negative people. They’ll drain your energy and keep you down. Surround yourself with positive people who see life “as a glass half full” and see the best in you, but who will also tell you the truth. Because, “sometimes the truth hurts,” which is necessary to move forward.

Attack life with a good heart, seeing the best in people and being there for others in their time of need. (A side benefit: “Good things happen to good people.”) Do your best to create a balance between family, friends, community, and work. Heads up: a healthy balance is one of life’s biggest challenges. But enjoyment in life comes not from career success as much as from experiencing it with family, coworkers, and friends.

“Life is a roller coaster,” although that cliché is overly simplistic. Because it doesn’t speak to how high the highs and how low the lows can be. Nothing prepares you for how wide this gap can be at times, which can be terrifying or exhilarating—sometimes within 24 hours of each other. You’ll only be able to control so much. But what you can control is your intentions and actions. How you respond to success is equally important to how you handle tragedy. You’ll learn to “roll with the punches” because that’s “just how life is.”

Ginger.

“You lead by example” and there is “no i in team.” The best decisions you make come from the good people you surround yourself with. “Don’t try to go it alone” and “two heads are better than one.” That doesn’t mean, though, to “live in an echo chamber.” Coworkers will be on the opposite sides of virtually every topic. Embrace diversity of thought. While not every decision you make will be a winner, you’ll “take the comfort in knowing” that every decision is at least made with the best of intentions. But remember to “trust your gut” on occasion. Because, “experience is a lantern.”

Embrace the probability of failure. “Nothing ventured, nothing gained,” right? I’m going to let you in on a little secret, you’ll fail many times. These failures stem from your desire to embrace and try new things. But there’s nothing cliché about “living life to the fullest.” Just don’t expect anyone to help you along the way. Of course, many will, but it’s better

At the end of the day, it’s about looking yourself in the mirror and knowing that, in your heart, you did your best to make a meaningful difference in the lives of the people around you. On that note, appreciate everybody who helps you become the very best version of yourself. They’re some of the most talented people in this industry. A special thanks to mentors Bob Berk (retail merchandising), Dennis McGarvy (retail operations and leadership development), Larry Brimer (wholesale merchandising), Beth Cross (strategic thinking, collaboration, and brand building), and Jim Issler, who took you out of operations and into sales management and implored to always look for ways to improve and reinvent yourself. Also, a shout out to your “ride or dies” who helped you see a better path. Todd Stewardson (professional selling and sales management), Justin Orrell-Jones (account preparations, key account management, and presentation skills), John Conlon (the finest territory manager and teammate), Sam Spears (collaboration, idea generation, planning, presenting, product development, and pretty much everything else), and many others whom you’re forever grateful. Oh, and our beautiful mother, whose wisdom in human resources, labor negotiations, and crisis management were unsurpassed. “Mother knows best.”

Lastly, “stop and take time to smell the roses.” Take a vacation, once in a while. Because “some of your best ideas come while you’re on vacation.” I know, such a cliché!

“See you around the bend,”

Bruce

Eighties-era Bruce Kaplan with daughter, Jennifer, and newspaper retriever,

LOVELY LAVENDER

The sweet shade hints of spring.

Gola

THE HEIGHT OF STYLE

Low-tops rise to any casual occasion.

Asportuguesas

Xero Shoes barefoot construction tennies.

Court sneakers by Gola

Opposite page: Wrangler deck sneakers; platform sneakers by Bos. & Co.

Merrell road/trail joggers. Opposite page, from top: Woolloomooloo skate shoe with Merino wool upper; Voile Blanche nylon/leather retro jogger; suede trainer by Freshy

Propét walking shoes available in sizes and widths. Opposite page, from top: suede/leather court platform by Lamo; Geox leather tennie with metallic trim; platform jogger by Wonders

top:

From

Fly London moc toe wedge; 4ccccees nobby sole jogger; tennie with ribbon embellishment by Gabor Opposite page: Emu Australia breathable mesh upper trainers.

From left: Green Reactives sneakers feature 100 percent recycled materials; canvas tennies by Taos; Lace-up walkers by Dansko Opposite page: Oofos recovery slip-ons.

Photography: Trevett McCandliss; styling: Nancy Campbell; fashion editor: Kathleen O’Reilly; models: Nathaly Ortiz/Major Model Management, Migle Gromnickaite/Q Model Management, Viktor Feaktsistau/Fenton Models; makeup: Maya Ling Feero; photo and styling assistant: Eileen Viglietta.

The Fallen Arch Lake

Placid, NY

AFTER MEETING HER now fiancé, an avid runner, in 2005, The Fallen Arch owner Gail Joseph discovered a love for running so great that she decided to shift the focus of the then six-year-old, general sporting goods store to running specialty. Joseph, a recreational runner and former gym rat, brings her passion and expertise, helping customers find the right shoes and fit for whatever level of runners they are. The owner’s skilled staff of seasoned runners, which includes her fiancé Bob Tysen, also an expert in cycling and speed skating, contribute their extensive knowledge about fitness and gear that, as its website states: “You just can’t buy online.”

Located in Lake Placid’s historic Olympic Village, The Fallen Arch attracts both tourists and locals interested in road and trail running amid the scenic Adirondack mountains. In addition to top running brands Hoka, Brooks, New Balance, Asics, On, and Altra, among others, there is a tight selection of casual brands, including Birkenstock, Dansko, Ugg, and Sorel. The merchandise mix also features an extensive array of running apparel, accessories, recovery accessories, and nutrition.

Joseph believes the proper inventory, an expert staff that doesn’t want to “sell you just any shoe,” and extensive marketing combine to make it a destination store. “Word of mouth in this business is your best advertisement,” she says. “We have clientele that will drive over an hour to shop with us because of the service they receive.”

What are your top-selling brands and styles this year? Hoka Bondi and Clifton; Brooks Ghost and

Adrenaline; and On Cloud Runner and Surfer.

What is the best new brand that you’ve added to your mix recently? Nathan running apparel.

What are your best-selling items that aren’t running shoes? Goodr sunglasses, Balega and Feetures socks, and the Pro Tec Force mini massage gun.

When it comes to a customer’s buying decision how does price, brand, fit, comfort/performance, and style rank? Since the majority of our customers are runners, it would be fit, comfort/performance, style, brand, and price.

Who is your core customer? Because we’re a destination resort and also the site for the annual Lake Placid Ironman, our core customers are a pretty even split between fitness walkers and runners who run three to four days a week. It’s 60 percent to 40 percent, women to men. Women tend to replace their shoes more often.

What is your fastest-growing customer segment? We find the fastest growth is in trail running. Being in the Adirondacks, people are finding they enjoy being off the road and in the woods.

Are you attracting a younger consumer? Our local high school track and cross-country athletes always shop local. Parents want to make sure their runners are in the best shoe that works for their foot and distance. We try to keep colors and styles that attract that younger eye.

Due to the athleisure trend, are more nonrunners shopping for a cool pair of sneakers to wear casually? Absolutely! I believe people, in general, want to be more comfortable in their everyday wear. It is not uncommon to see a businessman in a suit with a trendy brand of sneakers.

What are some of your best community outreach efforts, be it race sponsorships, weekly store runs, running clinics, etc.? The Fallen Arch sponsors all marathons, half marathons, and 10K’s in the area, as well as being on the committee for one of those. We get involved with the schools’ running programs, doing what we can as far as donations of spikes and anything else the coaches might need that we can provide. We get involved in anything local that raises money for youth groups.

Any business surprises this year, good or bad? We’re surprised by the way our business grows every year due to our ever-expanding customer base, not just locally but also those customers that return to Lake Placid every year and just enjoy shopping with us.

What impact, good or bad, is a presidential election year having on your business? Since we are a resort, the election really doesn’t have an effect on our business. Most people are on vacation and come here to get away from all of that. They’re here to relax and enjoy the outdoors. Running, cycling, hiking, and boating are just some of the sports to indulge in during the summer around here. Winter is skiing, ice climbing, ice skating, and hockey.

What is your biggest business challenge, and how do you plan to overcome it? I think the biggest challenge for any business today is finding good employees. I don’t know what has happened to the workforce since Covid, but it’s tough to find people that actually care about producing for their employer, especially in retail. Fortunately, we have some great team members now, and I count my blessings.

What are your top goals for the rest of this year? To continue to grow and enjoy the process.

Where do you envision your business in three years? I’d like to think about handing the baton to the next generation of runners.

The Fallen Arch sits in the middle of Lake Placid’s historic Olympic Village, home of the “Miracle on Ice.”

Work Boot Warehouse

Los Angeles, CA

IN 1969, COUPLE Michael and Hassida Gruberger, both Israeli immigrants, began buying army surplus and repairing it to sell at street corners, and eventually, swap meets, in Southern California. The selection of army clothing soon turned into army boots, which sold quickly at the meets, and then morphed into work boots. After Michael passed away in 1979, sons Tod and Don took over the swap meet business, working the gatherings every Sunday until 2001. Along the way, in 1988, they opened the first brick-and-mortar location, Work Boot Warehouse, in L.A.’s Canoga Park neighborhood.

Thirty-five years later, the business has expanded to four additional locations in The Golden State: Gardena, North Hollywood, Ontario, and San Bernadino. In addition, Work Boot Warehouse operates a ShoeMobile program that brings merchandise to job sites throughout California, Arizona, and Nevada, where workers are professionally fitted by staff. The selection consists of steel-toe, nonsteel toe, hiking, motorcycle, insulated, waterproof, chemical-resistant, and slip-resistant footwear from a variety of leading brands, including Ariat, Timberland Pro, Carhartt, Dansko, New Balance, Skechers, Thorogood, and several others.

The occupational business rides the ups and downs of the economy, and Work Boot Warehouse serves as a go-to destination through it all. Consistency and reliability breeds success. On that note, co-owner Tod values the long-lasting connections he’s made in the footwear industry. “The people in the shoe business are some of the most wonderful people I know,” he says. “It’s really a pleasure to have a lot of long, old relationships. There’s a lot of general goodwill in this business.”

What are your top-selling boot brands this year? Caterpillar, Wolverine, Timberland Pro, and Thorogood.

What is the best new brand that you’ve added to your mix recently? To be honest, there’s been quite a lack of ingenuity of late. Everybody’s coming off of an interesting few years, where there was no merchandise and then too much merchandise. The best thing that I see happening currently is everyone is retooling their best sellers. More importantly, they all seem to be reducing the

prices back to where they belong. I believe that this is the real first break in the inflation cycle. Manufacturers are retooling as pricing had gone up, and up, and up. They’re reinventing the same styles. They’re virtually identical, but they’re back to pricing around 2019-2020.

What are your best-selling items that aren’t boots/shoes? Insoles and socks.

Who is your core customer? It’s pretty wide in terms of profession, gender, and age. It ranges from warehouse workers, industry workers, every type of construction worker, firefighters, police, and pole climbers. We do it all.

What is your fastest-growing customer segment? Women. Women are taking an increased position in safety-toe footwear, primarily through warehouse jobs, which includes assembly lines and shipping. Its usually a large area of hard floors that don’t require heavy boots.

Are you attracting a younger consumer? We try to attract all ages. That said, we have some lines that go towards younger customers—Airwalk and Reebok, as far as sneaker styles. I don’t know the percentage that those shoppers are buying online as opposed to actually coming in, though. The wonderful thing about footwear is its still internet resistant. I know there’s a ton of business being done online, but a lot of people understand the value of trying on footwear and comparing it next to another brand in a similar or different style. They get a choice. That’s something we offer in our stores that they just can’t get online.

How’s business this year in general? Flat.

Any surprises, good or bad? Things are generally moving towards less expensive items. I think the higher-end products and some of the American-made stuff are taking a hit.

What is the smartest business decision you’ve made this year? Keeping my employees happy.

What is your biggest business challenge, and how do you plan to overcome it? The biggest challenge is always getting new customers, and to advertise to them is always a challenge as well. Overcoming that challenge is in front of us constantly, so I can’t answer that second part. We’re working on it all the time.

What are your top goals for the rest of this year? To continue strong business, getting more new business, and keeping our sales force happy, well-educated, and desirous to help all the customers that we receive.

News reports state there is a growing demand for trade professions. Do you see that translating positively to your business? There’s always a segment of younger people, new tradespeople coming through, but I don’t see it increasing to any degree overall.

Where do you envision Work Boot Warehouse in three years? I hope to offer a lot more of our own product lines. Hopefully, that’ll give us a little more control over the supply and demand as well as pricing and margins.

Work Boot Warehouse runs five Southern California stores and a ShoeMobile service for surrounding states.

Doctors’ Orders

Dr. Fernando Peña and Dr. Jules Thompson, creators of Julieta Barcelona, on the biomechanics behind the beauty of the “most comfortable high-heel shoes on the market.” By

Greg Dutter

SHOE LORE SAYS high heels and comfort can’t walk hand in hand. Try as many designers have, and countless more have blindly claimed, the overwhelming sentiment of women is that holy grail of footwear construction remains undiscovered. But what if the designer is also a doctor, specifically an orthopedic surgeon with decades of study and treatment of foot and ankle mechanics? Could it be done then?

Dr. Fernando Peña, creator of Julieta Barcelona, along with his wife, Dr. Jules Thompson, a Hepatologist, believe their patented insole insert construction, steeped in biomechanics, delivers high-heel comfort. “While we won’t reveal all of the details behind the magic that helped us create the comfort offered by Julieta Barcelona shoes, it’s a combination of understanding what happens biomechanically to the foot when the heel is raised and utilizing decades of expert shoe-making knowledge to approach the fabrication of a high-end shoe,” Dr. Peña explains, adding, “This must be done in a manner that preserves the parameters of the needs of the foot while having the heel raised.”

Dr. Peña knows those needs inside and out, having been in practice for 23 years and 20 of which exclusively dedicated to foot and ankle pathology. “These years of training and experience have taught me the most common problems and complaints among my patients,” he offers. “If you have back pain, for example, you may know that a certain movement makes it painful, but you don’t know why. Most designers don’t know the ‘why.’” Whereas Dr. Peña knows the mechanism and reason for the pain and, most importantly, how to correct it. “We used this knowledge to create comfort from the moment a customer puts on our shoes all the way to the end of the day,” he adds.

Dr. Thompson is in charge of making those constructions oh, so pretty. “In simplest of terms, I design the inside of the shoe and my wife designs the outside,” Peña says. “She is constantly keeping eye on understanding what’s next in the world of fashion while maintaining the overall aesthetic of our company: atemporal, stylish, professional, classy, and elegant.” The doctors also have a design ace up their sleeves in the name of Alejandro Aviles, a Spanish shoemaker with more than 35 years of experience and who supervises every step of the handcrafted manufacturing process in Barcelona. Aviles oversees a team of artisans that use the finest materials.

For Spring/Summer ’25, the Julieta Barcelona recipe cooks up new sandal styles with refined aesthetics, Peña says. The neutral color palette of cream, black, and light cognac—along with minimal embellishments such as small leather trim in black or cognac and the signature double J metal logo—are in step with its less is more approach. “When you have beautiful design and luxury materials, those speak for themselves,” he says, adding, “The new line is fresh, sleek, summery, and classic.” Additional highlights includes a “gorgeous” new block heel with an ankle strap, a classic mule, and a wedge—all summer staples. “We’re also introducing a thong sandal in black and tan, ready for errands or the beach,” Peña says. “And a pointed-toe slingback in cream with a black leather strap and trim.”

and

according to Peña. Chalk it up to doctors’ genes. “My wife and I are accustomed to attending to an exquisite level of detail and accepting nothing less than perfection,” he says. “We make no compromises on the construction, quality, and design of our shoes.”

How’s business—any challenges, surprises (good or bad), and are you where you projected to be? When Jules and I launched Julieta Barcelona in 2019, we really didn’t appreciate the complexity, dimension, and size of the project. Added to this is that we continue our day jobs as physicians. Still, we would have changed very few things over the last five years. We’re both persistent, focused people and never stop when things get hard. It’s a mantra we both live by, and we do it together.

Exactly what advantages does a husband-and-wife team bring to managing a designer shoe brand? It’s the perfect combination of practicality and physics (me) combined with an attention to style and an extremely tasteful approach to life by my physician wife. I’m more involved in contracts, suppliers, and strategies, while Jules is always maintaining the sight line of who our customer is and what does she want in her closet. Along those lines, she weartests every style, providing detailed feedback on construction and wearability. She wears our final prototypes all day, traveling through airports, working, shopping, etc. We use her everyday experiences in every design. That aside, I rarely have the courage to suggest a modification to style but, in all reality, I rarely disagree with her vision and taste.

Who is the Julieta Barcelona target customer? A successful, professional woman between 30 and 70 years of age. She cares about style and refuses

Comfort, above all, plays the leading role for Julieta Barcelona, followed closely by the highest quality materials

fine craftsmanship,

to compromise in terms of quality and comfort. She’s someone who appreciates luxury, has to make important decisions, and doesn’t want to be thinking of her feet during the workday or while at a social function. She doesn’t want to switch into sneakers or flip-flops because her feet hurt.

What is your distribution strategy for the U.S.? We’re currently looking to expand from DTC online to selling through retailers as well. We’re hoping to be available in stores by 2025. Our goal for this year is to increase awareness in the U.S. market, as well as begin the process to expand into other retailers, first in the U.S. and then Europe.

Where do you envision the label in three years? As a mid-size company with an increasing number of loyal customers who appreciate our comfort and quality. To this end, I appreciate the tenacity of every single member of our team, from the owners to our warehouse manager.

What is the best business advice you’ve ever received? Keep trying. Those who don’t make it is simply because they stopped trying. Nothing takes the place of persistence.

Who are some designers you admire? I’m attracted to discrete and elegant designs like those by Bottega Venetta (Matthieu Blazy) and Prada. Jules admires Armani and Christian Dior (Maria Grazia Chiuri),

more aesthetic lets fine materials and handcrafted constructions do the talking.

who always show beautiful, timeless design.

What shoe must every woman have in their closet? A high-quality, beautiful, comfortable black pump. Classic, classy, clean. It’s versatile and fits almost any occasion. It can elevate jeans, be the perfect elegant shoe for evening wear, and can be worn in a professional setting.

What is your first shoe-related memory? A pair of brown suede Adidas. I was probably eight and obsessed about not ruining them. My wife’s is a pair of high-quality leather boots she bought with her own money at age 16.

What do you love most about designing shoes? For me, there are two extremely fun parts to this business. One is the constant learning process. It is very enriching going to bed knowing that I’ve learned something new and different outside my field of surgical expertise. It reminds me of the days when I was learning English, when I first arrived in the U.S., at age 24. I recall lying in bed and thinking of the new words I’d learned that day. Learning makes me feel extremely alive. The second part is knowing that we’re providing an excellent solution to a very real problem for women. To discover, after I met Jules, that women wore heeled shoes in pain most of the time was mindboggling to me! We wanted to solve that problem, and we’re pretty certain that we’ve done it.

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of the day, success is defined by identifying the opportunities and problems, and then developing a plan and budget for your team.Ultimately, it’s all in the execution. It helps, though, to start with a brand that has established trust with customers and has built brand equity. It’s been a great affirmation that Propét is a well-respected and loved brand. Our customers have stuck with us through these changes because they believe in our brand. They believe we will contine to bring to market a different product than most other brands. There are so many choices out there, which is something that we are acutely aware of, and why we strive to stay focused on serving our customers and creating great products.

“I fell in love with shoes a long time ago, and I’ll be in love with shoes for a long time in the future. I just love everything about this business.”

—Brad Gebhard, CEO, Propét

There’s plenty to be optimistic about?

There is. Propét is a great brand with nearly 40 years of crafting high-quality footwear that places foot health front and center. The brand was founded on the belief that comfort starts with the perfect fit. We offer comfortable and stylish shoes in a full range of sizes and widths to cater feet of all shapes and sizes. We now have strong operating platform where we strive to have 99 percent of same-day orders fulfilled with speed and accuracy. We strive to set the pace and go the extra mile every day.

What do you love most about your job?

Product is obvious. It’s why I came back to the shoe business from apparel. I have a degree in finance and could’ve gone in a lot of directions, but I fell in love with shoes a long time ago, and I’ll be in love with shoes for a long time in the future. I just love everything about this business. What I also love about this particular job is the level of teamwork that we’ve been able to establish. Working together and finding ways to improve the business is super-rewarding. •

Jute Joint

A little rough around the edges, jute bands add textural and boho appeal.

Rieker

Emu Australia

Voile Blanche

Spring Step

The first 3D foot scanning experience designed just for children. Kids shoe shopping is finally fun!

< Meet Tootsie! Contact Us: bookademo@aetrex.com