Synergy Issue 17

17 Feb • Mar

Synergy interviewed Mark Skipper, who founded Astroglide in Sydney ten years ago. Astroglide provide a premium range of personal lubricants that are sold in grocery, mass merchants, adult shops, medical, pharmacy and with online retailers.

Also check out the feature on Tracey Cox, international sex, body language and relationships expert as well as a TV presenter. Tracey has collaborated with Lovehoney to produce the Supersex and Edge range of toys.

To kick off the year, Synergy asked global manufacturers what Adult Retailers could expect in 2018 in terms of product ranges and trends. Our TRENDS 2018 report covers the angles and view points.

Synergy is an adult retail industry trade only publication for adults 18 years an over. If you would like a copy or require more for your staff, please email us your details.

Synergy is published five times yearly and is posted free of charge to all qualifying adult retail industry participants in Australia, New Zealand and greater Asia.

All material in this magazine is subject to copyright and cannot be reproduced in part or full without written permission from the editor. By submitting an unsolicited contribution or you are invited to contribute by us to Synergy Magazine, you agree to provide us with a licence to reproduce your material, including images, in print and electronic media with the right to edit written material. Articles and advertisements express the opinion of the authors and are not necessarily those of Synergy Magazine. ABN 90 929 416 369.

22

Catch some of the action from the ANME Founders Show in Los Angeles and the AVN/ANE Vegas Show and don’t miss our ME profile on Founder/Managing Director, Mark Skipper, from Astroglide.

As always, we hope you enjoy this edition, we’d love to hear your feedback, and don’t forget to always send us announcements about your company, products and staff! I would like to extend a huge thank you to our contributors and advertisers and wish you all a wonderful Christmas Festive Season and a great start to the New Year!

28

a c n a i B

Editor-in-Chief

CONTENTS

42

Trade News....4 Movers and Shakers....10

A Synergy Magazine

PO Box 8145 Melbourne

3151, Victoria, Australia P +61 (0) 435 406 607 E Editorial editorial@synergymag.com.au

Advertising ad@synergymag.com.au

General info@synergymag.com.au W www.synergymag.com.au

New....12 FOCUS - Tracey Cox....22 ANME January 2018....28 FOCUS - 2018 Adult Retails Trends....34 ANE January 2018....42 FOCUS - Astroglide....46 ME - Mark Skipper....50 Reviews....52 Best Sellers....54 Buyers Guide....58 SCENE - ANE....68 SCENE - ANME....70

2

46

trade news Pipedream’s Rob Phaneuf Earns Business Development Executive of the Year XBIZ Exec Award!

Pipedream Ultimate Fantasy Dolls Deliver Ultimate ANME Sales

Rob Phaneuf was honored with the Business Development Executive of the Year Award at the 2018 XBIZ Exec Awards held at the Andaz Hotel in West Hollywood on Wednesday night. The XBIZ Exec Awards honor the most influential and motivational leaders in the adult retail category.

Pipedream Products reports recordbreaking January sales at the January 2018 ANME Show with the introduction of several new collections, most notably the ultra-realistic Ultimate Fantasy Dolls, which wowed attendees and were oversold on the show’s first day.

“The reaction to our new releases was an overwhelming success and we look forward to getting them to the market as soon as possible,” said Nick Orlandino, Chairman and CEO. “We can’t wait to see the consumers' reactions once they hit the streets and we urge our customers to place their orders now while supplies last.”

The elite sex dolls stole the show with their incredibly lifelike appearances that feature posable steel skeletons inside of their 5’5” and 5’6” voluptuous figures.

But it was their competitive price point that made both versions of the Ultimate Fantasy Dolls, Carmen and Kitty, a showsmashing success.

Pipedream introduced two new collections, Anal Fantasy Elite and Fantasy For Her, and expanded their bestselling Jimmyjane Love Pods, Pipedream Extreme Toyz, NEON, and Classix collections.

Jimmyjane impressed with the debut of the PURE UV Sanitizing Mood Light, an all-in-one solution that combines the benefits of UV-C cleansing and discreet

rechargeability within a contemporary nightlight. A brand new color option for the award-winning Jimmyjane FORM 2 was also introduced–Ultraviolet, a gorgeous deep purple tone–as well as another member to the Jimmyjane Love Pod collection, TRE™, featuring Jimmyjane’s exclusive Cyclonic Vibration™ technology.

“We definitely raised the bar for technology and innovation this show,” said Kristian Broms, Vice President of Design. “From voice recognition to automated responses to UV-C sanitization, we used new technology to offer products that were unique and inventive to our valued customers.”

The successful PDX Elite collection continued to elevate male masturbation with the introduction of Speech Recognition Technology™, an advanced interface which responds directly to verbal phrases. Several buyers already predicted that this technology would be the next big thing in our industry by comparing the experience to Siri or Alexa.

Voice is also the focus of Pipedream Extreme’s brand new Dirty Talk™ collection, featuring interactive voice and touch-activated responsive technology.

Two new additions to Pipedream’s bestselling American-made global giant King Cock rounded out the ANME new releases. Created with a lifelike movable foreskin featuring Pipedream’s exclusive Slide-Skin Technology™, the King Cock Uncut collection offers the most realistic uncircumcised cocks ever created. The King Cock Two Cocks One Hole collection provides the girthy realism of two cocks on top of one another to fulfill consumer’s double dick fantasies.

"Once again, we’ve proven that Pipedream is the industry leader in presenting bestselling items that consumers will love," said Steve Sav, Vice President of Sales. "Our team works hard to continually deliver unique products that help Pipedream and Jimmyjane stand out from the rest of the crowd." www.pipedreamproducts.com

Interactive Life Forms, LLC Wins Litigation against Chinese Manufacturer After a lengthy Litigation process in China against Chinese Manufacturer Lemei, the Chinese courts have ruled in favour of Interactive Life Forms, LLC, owner of the #1 selling male sex toy, Fleshlight.

Despite facing an uphill battle, the court recognised that the counterfeits Lemei manufactured and were seized, constituted as unfair competition against Interactive Life Forms. The courts also indicated that Lemei's use of Interactive

Phaneuf, who started with Pipedream Products in 2005, is currently the Vice President of Product Development. He has been key in all facets of the company, including inspiring a popular product line modeled after him-the "Midget Man" collection.

Life Forms Name, Address and information amounted to False Propaganda.

In a statement from Matthew Esber, Interactive Life forms Legal Counsel, "This is precedent for establishing that Interactive Life Forms has been used in China since at least 2012 and confirms that use of our products information is unfair competition.

said Nick Orlandino, Chairman and CEO of Pipedream Products. "He has been my loyal right-hand man in a lot of aspects of Pipedream and has been an essential part of my Dream Team."

Phaneuf is committed to creating and bringing the best products available to Pipedream's business partners with his acute attention to consumer trends and constant research. His dedication and leadership within his own internal team are one of the many reasons Pipedream is proud to see him receive this honor.

"I am humbled and incredibly honored to be recognized by XBIZ and my peers, especially amongst such an incredible roster of candidates who are all doing great things in the industry," stated Rob Phaneuf. "I really enjoy working in this industry and doing what I do. I hope that it shows."

"I'm happy Rob has been recognized after so many years in this industry,"

www.pipedreamproducts.com

German Retailer Beate Uhse Files Bankruptcy to Restructure Pioneering adult retailer Beate Uhse AG last week initiated bankruptcy proceedings with the aim of restructuring operations of the European chain that sells lingerie, adult DVDs and sex toys and novelties.

Beate Uhse’s application for insolvency, which is equivalent to Chapter 11 in the U.S., would allow for a plan of reorganization to keep the business running and pay creditors over time under jurisdiction of the court system.

Revenue has been on a long slide for more than a decade for the Flensburg, Germany-based company, which grew to 300 stores with sales peaking at €285 million in 2005.

In 2015, Beate Uhse counted 200 stores owned and franchised stores across seven countries in Europe. It generated sales of €129 million.

But in recent years, Beate Uhse, whose shares trade on the Frankfurt Stock Exchange, has felt pinched with lower sales. It has closed scores of stores and dropped its print catalog to

focus on online sales because of increased competition from the likes of Amazon and others.

Friday’s bankruptcy petition was related to an announcement that it could no longer be able to service its debt — €30 million due for repayment in 2019 — and that there was no agreement with creditors to refinance it.

Michael Specht, who took over as Beate Uhse’s CEO in April, said in a statement on Friday that the company was late to the game as an online retailer — and that has been hindrance to sales.

“It’s been a big challenge to continue the company’s rich tradition in a modern, digital form,” he said.

But Specht said that he’s hopeful for the 71-year-old company, which started as a mail-order business and blossomed into the world’s first sex shop, particularly after Germany relaxed its antipornography laws in the 1970s. www.beate-uhse.ag

trade news Exciting Times for Lovehoney Trade

Doc Johnson Dazzles at ANME America’s iconic pleasure products manufacturer, Doc Johnson, arrived at ANME with an exciting array of new products. The company introduced 24 new skus across five of their most popular lines, Main Squeeze, iVibe, Mood, Optimale, and the hugely successful Kink

by Doc Johnson collection. Doc Johnson’s latest product selection is a diverse mix of item types, styles, and functions but the unifying theme at ANME this year was clearly customer satisfaction. “We take our customer feedback very seriously,” explained Scott Watkins, VP of Sales and Marketing. “ANME really showcased how we take that feedback and turn it into amazing products.”

As a leader in the adult-product manufacturing, Doc Johnson’s development process is a well-oiled machine. Every product launch is inspired by marketplace needs. Based on this criterion, they begin every design with clear objectives. According to Doc Johnson’s COO/CCO Chad Braverman, their methodology is a primary tenet of the company. “Over the last 40 years, our customers have counted on us for high-quality, affordable products, but now they look to us to go above and beyond. Our team and our system enable us to continue coming up with exciting, innovative designs. We focus on meeting current customer demands, exceeding expectations, and anticipating future trends in the market. Doc Johnson’s consistency enables constant creativity.”

In addition to the new products introduced by the manufacturer, they showcased interactive displays and cutting edge merchandising concepts. Doc

6

Johnson’s booth included an immersive display of their BDSM/fetish line, Kink.

They hosted a steady stream of excited customers asking about product displays and snapping pictures with their favorite accessories. “People were especially excited to see the more additions to Kink,” said Watkins. “It’s retailer favorite. They love the quality and unique mix of items.

But to be honest, they also love how fun it is to merchandise. ANME gives us a chance to showcase the possibilities. The response from our customers is that, in many stores, Kink is not just a section, it’s an attraction.”

Other Doc Johnson favorites at ANME included the brand’s candy-colored, American Pop photo booth and Doc Johnson’s new sex toy vending machine-the ‘Pop Up Pleasure Machine’.

With the Pop Up Pleasure Machine, showgoers were delighted to learn that they could “tweet for a treat”, posting a designated hashtag to their twitter account as well as a photo of the event, to receive a free product from the machine. The Pop Up Pleasure Machine’s hashtag, #VIBEWITHDOC, was trending throughout the two-day show with various photos of customers posing excitedly in front of the hot pink vending machine.

In an industry of ever-evolving trends and products, Doc Johnson’s presence at ANME proved some things never change, “Pleasing our customers and consumers is our priority,” Watkins concluded. “That’s what Doc is focused on.”

The Lovehoney Trade Sales Team is delighted to announce that they have added two more awards to their trophy cabinet. They have won International Pleasure Products Company of the Year and Soft Bondage Line of the Year for their Fifty Shades Freed The Official Pleasure Collection at the 2018 XBIZ Awards Lovehoney beat off stiff competition to win the prestigious awards.

International Sales Manager Jim Primrose commented, “We are delighted to have won this award, we would like to thank everyone who voted for us and for the continued support across the industry. We couldn’t have done it without you and it is a great way to kick start 2018! XBIZ are one of the most forward-thinking voices in the industry and we are really pleased”.

International Sales Managers Kate Hodgson-Egan and Sales Manager Sabrina Earnshaw were in Las Vegas at the AVN Novelty Expo Show which is being held at the Hard Rock Hotel & Casino. The team showcased the award-winning Fifty Shades Freed Official Pleasure Collection, in addition to other popular brands in the Lovehoney portfolio; BlowYo, Broad City and Coco de Mer. They also showcased the brand new ranges which they launched at ANME, Uprize and Happy Rabbit. www.lovehoneytrade.com

www.docjohnson.com

7

trade news XR Brands CEO & Founder Ari Suss Wins Progressive Leadership Award XR Brands CEO and Founder Ari Suss was presented the 2018 Progressive Leadership Award at the XBIZ Executive Awards, held last week in glittery Hollywood. Suss was handselected for the award following more than two decades of leadership and innovation within the adult product industry and for setting new standards for fetish and BDSM product development.

The Progressive Leadership Award celebrates industry members whose exceptional career achievements have set precedents within the pleasure product industry. Suss’s career began in 2000 with a pioneering role in the fetish and BDSM product industry, and in 2007 his passion led him to found XR Brands, a multifaceted manufacturer dedicated to serving adult retailers and

gear in beautifully packaged, fully merchandised, and competitively priced collections for customers around the world.

distributors with expert-level service.

The company is now known for being the first to introduce fetish and BDSM

“Building this company has been an incredibly rewarding, and I am honored to have been recognized by XBIZ for progressive leader-ship,” Suss said. “I started in this business almost 20 years ago and XR Brands remains one of the only major manufacturers whose staff boasts a vast knowledge of – as well as personal passion for – the lifestyle. The team and I work hard to maintain our reputation for BDSM expertise, niche products, quality manufacturing, and exce-llent customer service, and this award means so much to us all.” www.xrbrands.com

Sportsheets Sweeps at XBiz Executive Awards

Fresh off a very successful product release at ANME and the exciting welcome of Sales & Brand Developer, Chaney Cox, Sportsheets swept the XBiz executive awards with two great wins out of their four company nominations. Tom Stewart was thrilled to hear his name announced as the winner of XBiz Businessman of the year. Thanking his wife, his sister and partner, the whole Sportsheets team and his mom, who was in attendance, Tom gushed with gratitude and surprise at the great honor. Tom was also recognized, along with Scott Watkins, for his mentorship and friendship from former Sportsheets employee Benny Neff who was awarded XBiz Brand Ambassador.

8

The second win was a huge acknowledgement for the company as Emily Silva was awarded Account Executive of the year. This was her fourth year being nominated in this category and everyone in the room applauded greatly to hear her name announced as the winner. Stuck at home with the flu, Emily was unable to attend in person, so Kimberly Harding- Stewart, Sportsheets Sales Manager and wife of the owner Tom Stewart, accepted on her behalf. “I have never felt as much love in this industry as I have tonight,” Emily shared after learning of her win, “and that’s saying a lot because there is so much love all the time.”

“We are so grateful for these honors and the recognition from XBiz, the industry, and our wonderful and loyal customers who have made all of this possible. I am so proud of my brother, Tom Stewart, and our amazing salesperson Emily Silva,” added Julie Stewart, President. “Tonight was an excellent evening for Sportsheets and for all of the other winners and nominees who work so hard to make this industry the family that it is.” www.sportsheets.com

As Sportsheets celebrates its 25th anniversary this year, these wins add another great start of what will be a very celebratory year for the company.

“Any of these individual wins are always considered wins for the whole team as everyone is so proud of their individual and combined accomplishments to make Sportsheets the great company it is today,” explained Tom Stewart.

9

MOVERS & SHAKERS BMS Factory

Promote yourself and your new staff here. Send a photo and a short introduction to editorial@synergymag.com.au

FT LONDON

We are glad to present you the newest member of our FT LONDON Team – Valeria Opanasyk.

LonBrook

She graduated with a Master Degree in Sociology in 2016 and decided to join us after sucessful improvement of Swedish hi-tech product customer support. Now she is joining our Team as Brand Ambassador and is going to be responsible for some PR functions also.

We wish her all the best and lots of success in this new challenge!

Valeria can be contacted at vo@gvibe.com.

Valeria Opanasyk

Angie Martens

You can contact Angie on sales@lonbrook.com, tel. +61 3 9466 8400. www.lonbrook.com

Erin Worgan Erin Worgan is celebrating her new title as the Business Development Coordinator at BMS Factory.

CalExotics

“I’m thrilled to be on the BMS team”, stated Erin. “As one of the newest members, I have learned a lot from the well-oiled machine that is BMS. Working with a company that is a real pioneer of the pleasure products industry has shown me what quality and customer service really means”.

“De-stigmatizing sexuality is something BMS has been passionate about for over 30 years and I’m happy to help re-iterate this message in 2018”, says Erin. “BMS creates modern, bodysafe products that are developed for all bodies seeking pleasure and they proudly promote these values. It’s nice to be a representative for a company whose values align with your own”.

To reach Erin Worgan you can call 905-7936400 Ext.289, or contact via email at sales@bmsfactory.com.

COTR

During her time at CalExotics, Nichole has been an integral part of many companywide projects that have helped propel CalExotics to the top of the sex toy business. From an industry prospective, Nichole has been instrumental in expanding the company’s retail education program, the CalExotics Institute. As a brand, Nichole focused on social content, including developing the company’s award-winning blog and social network, Club CalExotics.

“Erin fits perfectly as the Business Development and Sales Coordinator at BMS. She strives towards strengthening BMS’ branding and our voice as a company and pushes herself to go above and beyond for every customer”, boasted Gordon Bannister, BMS Account Manager.

This versatile role covers a wide spectrum of responsibilities throughout the company ranging from sales and customer relations, to tradeshow planning and developing marketing initiatives. Erin’s educational background in Honours Communications and Business Management, as well as additional training in Strategic Marketing and Public Relations, uniquely qualifies her for this position.

Susan Colvin, Founder and CEO of CalExotics says, “Nichole has been a valuable member of the CalExotics team since the day she joined us.

I am truly grateful to have her on our team and I am confident in our marketing endeavors under her direction.”

CalExotics, the world’s most trusted name in adult novelties, is proud to announce the promotion of Nicole Grossmann to Director of Marketing. In her new role, Nichole will be responsible for increasing the awareness of the CalExotics brand and for leading the company’s marketing, advertising, and public relations initiatives. Nichole has been with CalExotics for over seven years; she joined the team in 2011 as the Social Media Coordinator and quickly rose through the ranks before settling into her current role as the Director of Marketing.

Nichole started her career in marketing in 2006 and has held various positions in sales and marketing with a focus on email marketing, public relations, and social media. She holds a degree in Business Administration with an emphasis in Marketing and an M.B.A in Marketing, Leadership, and Management from the University of La Verne. www.calexotics.com

With her sights set on promoting sexual wellness, self-care, and acceptance of all gender identities and sexualities, Tracy’s future goals include becoming a certified sex educator.

Tracy believes that by embracing oneself sexually and sharing that with a partner(s) is the key to happy sex life. Her motto is: “Share, love, give … and receive unlimited pleasure!”

“It’s an honor and great privilege working with Alicia Sinclair,” Felder said. “She is an amazing innovator that has set the bar high for competitors and is opening the doors for entrepreneurial women of today.

“CalExotics has given me so many opportunities to grow and develop my skills. I am excited about this opportunity and look forward to many more years with the company,” adds Nichole Grossmann.

Nicole Grossmann

Sportsheets

“We are very pleased that Angie has joined us, it’s a great fit for the team and will allow us to have a more dedicated focus in the sales division. Angie brings current adult retail sales experience and is already a great asset. Were still a young company and growing fast, we have positions to fill and this appointment this will enable us to continue our expansion and provide the best service to our retail clients,” commented Michael Bassett, Managing Director, LonBrook.

Please note, that apart from English, she speaks Russian and some German.

www.gvibe.com

LonBrook announces the immediate appointment of Angie Martens to their sales team.

Angie previously worked for Xpole dance poles based in Sydney in a sales and administration capacity.

Tracy Felder COTR, Inc. is pleased to announce the addition of Tracy Felder to the team. The retail industry vet brings hands-on experience to the role of Brand Ambassador of the selection of premium brands that the cutting-edge manufacturer offers.

Felder brings more than a decade of experience in adult retail to her new role. She played a key role in establishing a high-end sexy lingerie brick-and-mortar store in Philadelphia in 2005; and had since managed a sex-positive boutique that brings together sexual wellness with general self-care and entertainment.

“I constantly strive to learn more about human sexuality in efforts to share my knowledge with as many people as possible,” Felder said. “I want to advocate sex positivity as an attainable goal for anyone. One shouldn’t refrain or withhold from what arouses them because it is taboo.

Embracing yourself and your partner(s) through communication, awareness and positivity is how I see a sex-positive future. Share, love, give… and receive unlimited pleasure!”

“Tracy brings the expertise, enthusiasm and positive energy that is fundamental to COTR, Inc.,” Founder and CEO Alicia Sinclair said. “Her dedication to sex positivity and drive to engage consumers on the retail level make her an ideal addition to the COTR team. We’re so happy to have her and have already seen wonderful connections develop as we introduce her to our retail clientele.”

Chaney Cox Sportsheets announce new Sales and Brand Developer staffer, Chaney Cox. Sex & Mischief products aren’t the only “new” that Sportsheets is adding in 2018. The company is delighted to announce the addition of industry-veteran and brand strategist Chaney Cox. “Bringing on a superstar like Chaney has us very excited for 2018. Chaney is very well-respected and loved in the industry and we are looking forward to learning from her,” boasted Kimberly Harding-Stewart, Sportsheets Sales Manager. “Our whole team is delighted! And we know our customers will be too.”

Chaney has joined Sportsheets as their Sales and Brand Developer. “Chaney is a great fit for the Sportsheets family,” states Julie Stewart, President. “She shares many of our values and brings tremendous energy, experience, and commitment. We are excited about the ways she will help support our brands and our customers.” Chaney brings over nine years of experience in the industry in brand development, retail sales support, and marketing.

Contact Chaney at chaney@sportsheets.com www.sportsheets.com

www.cotrinc.om

www.bmsfactory.com 10

11

NEW Send your new release items to editorial@synergymag.com.au Match We-Vibe

We-Vibe Anniversary Collection We-Vibe

Disco Heart Cup Kheper Games

The Arts of Insanity and Whose Dares Will You Do Kheper Games

www.we-vibe.com

Glow In The Dark Sex Dice Kheper Games www.khepergames.com

www.khepergames.com

Main Squeeze - Sasha Grey Pussy Doc Johnson

Main Squeeze - OPTIX™ Doc Johnson

Kink - Silicone & Polycarbonate Paddle Doc Johnson

Wonderlust Serenity BMS Factory

www.docjohnson.com

www.docjohnson.com

www.docjohnson.com

www.bmsfactory.com

www.we-vibe.com

www.khepergames.com

Kink - Ring & Plug Set Doc Johnson www.docjohnson.com

Commotion Samba BMS Factory www.bmsfactory.com

Black Velvet Anal Dildo Orion Wholesale

LUST - Vibrator Orion Wholesale

Stewardess Cottelli Collection

www.orion-wholesale.com

www.orion-wholesale.com

www.orion-wholesale.com

www.orionwholesale.com

Police Woman Cottelli Collection

School Girl Cottelli Collection

www.orionwholesale.com

Gplug Bioskin Sweet Raspberry FT London www.gvibe.com

www.orionwholesale.com

Gplug Twist Mystic Noir FT London www.gvibe.com

Black Velvet Tunnel Plug Orion Wholesale www.orion-wholesale.com

Nurse Cottelli Collection

www.orionwholesale.com

Boneyard Ultimate Silicone Cock Ring Black Boneyard Toys

There are no boundaries when it comes to sexual fatasies. The accessories and toys from Bad Kitty are perfect for living out these fantasies in a wonderfully exciting way – for lust at the limit!

www.boneyardtoys.com

+ 49 461 5040-210 or -114 grosshandel@orion.de

www.orion-wholesale.com

1801-079

Femme Fatale Luxury Box Orion Wholesale

Enjoy the LUST at the LIMIT!

Kitty - Extreme Toyz Ultimate Fantasy Dolls

Carmen - Extreme Toyz Ultimate Fantasy Dolls

Neon Vibrating Couples Kit Pipedream

Neon Bunny Tail Pipedream

www.pipedreamproducts.com

www.pipedreamproducts.com

www.pipedreamproducts.com

www.pipedreamproducts.com

Neon Luv Glove Pipedream

Rechargeable Anal Beads Anal Fantasy Elite Collection

Remote Control P-Spot Pro Anal Fantasy Elite Collection

Inflatable Silicone Butt Plug Anal Fantasy Elite Collection

www.pipedreamproducts.com

www.pipedreamproducts.com

www.pipedreamproducts.com

www.pipedreamproducts.com

Classix Pocket Bullets Pipedream

www.pipedreamproducts.com

Classix Rocket Bullet Pipedream

www.pipedreamproducts.com

Fuse OhMiBod

www.ohmibod.com

Esca OhMiBod

www.ohmibod.com

Bfilled Deluxe B Swish

Astroglide Natural Astroglide

Astroglide O Oil Liquid Astroglide www.astroglide.com

www.bswish.com

Uprize Lovehoney Trade

Starlet Womanizer

InsideOut Womanizer

www.astroglide.com

www.lovehoneytrade.com

www.womanizer.com

www.womanizer.com

Vulcan Shower Strokers Topco Sales

CyberSkin Xtra Thick Uncut Penis Extensions Topco Sales

Athena’s Deluxe Sex Machine XR Brands

Satisfyer Pro Traveler Satisfyer

The Brawn Pride Cock Ring Rascal

Heather Haze Male Power

www.topcosales.com

www.satisfyer.com

www.topcosales.com

www.c1r.com

www.xrbrands.com

www.malepower.com

17

THE NEXT

18 0 0 MOV I E S 50 0 0 WOM E N 1 B E ST ORGA S M THE NEW SATISFYER MEN. Order now!

SEXUAL REVOLUTION

Experience the new Satisfyer products with revolutionary air pulse technology.

Order now free samples for your entire staff!

MIND BL OWING “

SATISFACTION”

LIKE THE MOON LANDING. JUST BETTER.

NEW

NEW

Member

2995 USD

Wholesale price

5995 USD

MSRP

PRO PLUS VIBRATION

3495 USD

Wholesale price

PRO G-SPOT RABBIT

3495

6995

USD

USD

MSRP

Wholesale price

6995 USD

MSRP

NEXT GENERATION

20

Experience the new Satisfyer products with revolutionary air pulse technology.

Order now free samples for your entire staff!

Experience the new Satisfyer products with revolutionary air pulse technology.

Order now free samples for your entire staff!

www.satisfyer.com

www.satisfyer.com

www.satisfyer.com ⋅ Distributor prices upon request. Your contact: info@satisfyer.com PATENT PENDING (EP 3 228 297 A1, US 2017/0281457 A1, CA 2,943,097 A1, AU 2016208327 A1, JP 2017-185220 A, WO 2017/174607 A1, CN 107280939 A, BR102016023617-7)

www.satisfyer.com ⋅ Distributor prices upon request. Your contact: info@satisfyer.com PATENT PENDING (EP 3 228 297 A1, US 2017/0281457 A1, CA 2,943,097 A1, AU 2016208327 A1, JP 2017-185220 A, WO 2017/174607 A1, CN 107280939 A, BR102016023617-7)

21

Focus

Catching Up With

I loved it when the three of us would sit in a van outside a restaurant and watch how the final date was going. (We’d secretly watch the contributors via a camera and analyse how it was going after we had worked with them, compared to how they started out).

You have counselled for over 20 years, what have been some of the more unusual requests?

I was once asked by a nun to help her lose her virginity to a priest.

Yes really! They had met, fallen in love and run off together and were trying to have sex but physically her body wasn’t allowing her to do it.

In the end they both ended up very happy!

You have been working with Lovehoney UK for some time, how did this come about?

The multi-talented Tracey Cox is an international sex, body language and relationships expert as well as a TV presenter.

Tracey is now living back in the UK, having spent many years in Australia, she was the Associate Editor of Cosmopolitan Australia, and also had a weekly radio show on Sydney’s 2-Day FM.

What can you tell us about sex in Australia vs sex in England?

I think the UK is a few leaps ahead in terms of acceptance of sexual diversity – same sex marriage has been legal for a while now and only just passed in Australia. Otherwise, the differences between what the average Aussie and the average Brit get up to in bed, I think are minimal. The perception that Brits are uptight and prudish about sex is outdated now. But both nations are having less sex than they were a decade

22

ago. The world is a far more complicated place than it was and stress has an adverse effect on our libido.

You’ve already published 16 books, do you have a favourite?

Writing books was my absolute favourite thing to do in the world and I am sad that the internet means people don’t buy sex selfhelp books anymore.

My favourite book is the first one I wrote: Hot Sex: How to do it.

I love it because I put my heart and soul into that book and it went on to become a bestseller in most countries around the world. I sold millions and it was – and still is – often the first sex book countries buy when they first start to embrace Western values. It still sells well now and I wrote it in 1999!

You also have an illustrious TV career- any favourite moments?

Lots of favourite moments! My absolute favourite TV show though was Would Like to Meet.

A team of three of us helped long-term singles find love. I was the body language expert and ‘flirt queen’, Jeremy Milnes did communication and Jay Hunt did style makeovers.

That was filmed 10 years ago and back in the days when you were allowed time with contributors.

We’d spend six weeks with each person which was enough time to radically change their lives.

So many people named babies after us or invited us to their weddings. The show made a huge difference and people loved it.

My collaboration with Lovehoney was one of the best things I’ve ever done. I’d been approached by other companies before but I wanted control over the range and I needed to trust who I was working with.

Within ten minutes of meeting Rich and Neal, the owners of Lovehoney, I was ready to sign on the dotted line.

I love working with them to develop products and work closely with Product Director Bonny Hall on all products in both the Supersex range and Edge, a range for men designed to improve their sexual performance.

My main aim with my ranges has been to produce impressive looking products, in stylish packaging, that actually work and to provide full instructions and tips on how to use them.

It’s the practical “how-to” information leaflets that I think set my ranges apart from others.

23

Focus What products have you developed with them?

I have two ranges with Lovehoney. One for females and couples called Supersex and one specifically designed for men called Edge.

Supersex currently has 33 products in the range, with lots more in development. It’s got everything from kegel toner balls to anal beads, rabbit vibes and glass dildos.I think my favourites in that range are the Supersex stroker and the Supersex bullet vibrator- they get such brilliant reviews.

Edge has ten products and there are more in development. The range includes; the Optimum Pleasure Vibrating Stamina Ring, which is designed for harder, longer-lasting erections which benefits the woman too due to the vibrations which transmit to the clitoris.

The Maximum Control Adjustable Stamina Ring is a fully adjustable ring, designed to enhance erections. Thicker and stronger than most rings, this

24

male stamina toy also features an innovative slide-to-fit toggle for a tailored, snug fit.

length and can be used for those experiencing difficulties maintaining an erection.

The Supreme Endurance Triple Stamina Ring Set consists of three super-stretchy rings that can be worn individually or together for a varied sensation, to enhance and prolong erections. This is unlike, the Ultimate Support Double Stamina Ring which is a silicone ring designed to support the erection from beneath the shaft.

Developed to help to improve erections and boost sexual stamina, the Automatic Suction USB Rechargeable Penis Pump allows you to enjoy increased blood flow to your penis that may help to enlarge your erections by up to 30%. Using the pump regularly may help to ensure your erections are firm, healthy and reliable.

Designed to improve erectile health and performance, the Ultimate Performance Stamina Enhancing Penis Pump is a simple penis pump solution with hand held pumping bulb and quick-release valve.

Extend your performance and enjoy longer lasting pleasure with the EDGE Delay cream, which is also safe for use with condoms.

The Performance Enhancer Double Stamina Ring provides a comfortable fit as it is a super-stretchy double penis ring designed for stimulation and to sustain longer erections.

The Extender Pleasure Silicone Penis Extender is sturdy realistic silicone penis extender which adds one Inch to the

A performance-enhancing tool and pleasure provider all in one, the 7 Function Vibrating Prostate Massager has been designed specifically for precise p-spot stimulation. A great beginners toy for those wishing to explore prostate play.

What can you tell us about your new toy line Tracey Cox Edge, which will be sold in the Trade?

It’s a unique range in that it’s the first mainstream range of male sex toys designed both for pleasure and to improve men’s sexual performance.

I’ve spent close on 30 years interviewing thousands of men who want to improve their sex lives and Edge is the end result of all this research.

The aim of the Edge range is to address what men are most concerned about: feeling more confident in bed and getting firmer, more reliable erections. The range is aimed at any man, straight or gay, who wants to be in peak sexual health.

It doesn’t matter what age you are, the better care you take of your penis, the better it’s going to perform.

Every product in the range is designed to enhance stamina and help make men last longer during intercourse. It uses tried and tested solutions, based on reputable sex therapy techniques and all products come with clear instructions.

The range include two different styles of penis pumps to keep his penis healthy, four different styles of penis rings to enhance erection size and strength and help him last longer, a vibrating penis ring to use during intercourse, a highly effective delay cream, a penis extender and a vibrating prostate massager.

When will this be available and where can we buy it?

It will be available from the end of January through Australian distributorsCavista, AAPD and M Distribution.

What other exciting projects can you tell us that you are working on and when can we expect to see these?

I recently got married so, for once in my life, I am focusing on NOT doing anything new for the near future! Having said that, there are six brand new products for both ranges in the pipeline to launch around April.

If you could have anything, how would your ideal date night unfold?

As a one off, it would start with business class flights to the south of France, then move onto a fabulous hotel, dinner in a fantastic restaurant, then back to the hotel for wild sex (of course).

In reality, the perfect date night for my husband and I is a night on the sofa watching a foreign box set and drinking wine. We love Nordic Noir and anything French!

25

NEW



NEW

NOW EVEN SAFER! WIRKT WIRKT IN IN 60 60 SEKUNDEN SEKUNDEN REACTS REACTS IN IN 60 60 SECONDS SECONDS

Wirksamer Wirksamer Schutz Schutz vor: vor: eff effectively ectively protects protects against: against:

HIV • Herpes • Clamydia Das Original.

WARMup WARMup Massage Massage liquid liquid Wellness Wellness for for the the senses! senses!

available from winter

Twinglide Twinglide The The hybrid hybrid gel gel -combined combined formula formula for for extra extra long long fun! fun!

2017

Best Best Hygiene Hygiene Product Product 2016 2016

NEW

NEW VENUS VENUS Glide Glide from from the the experts experts of of desire desire

AQUAglide AQUAglide Vanille Vanille the the mega-seller mega-seller now now also also in in vanilla! vanilla!

26

JOYDIVISION JOYDIVISION international international AG AG

JOYDIVISION JOYDIVISION (North (North America) America) LLC LLC

Rudolf-Diesel-Weg Rudolf-Diesel-Weg10 10 ·· 30419 30419Hannover Hannover ·· Germany Germany Tel. Tel.+49 +49(0) (0)511/67 511/6799 99666 666-66 -66 ·· Fax Fax67 6799 99666 666-888 -888 sales@JOYDIVISION.de sales@JOYDIVISION.de ·· www.JOYDIVISION.de www.JOYDIVISION.de

5126 5126South SouthRoyal RoyalAtlanta AtlantaDrive Drive ·· Tucker, Tucker,GA GA30084 30084 ·· USA USA Phone Phone+1 +1(770) (770)349-6325 349-6325 ·· Fax Fax 934-3384 934-3384 sales@myJOYDIVISION.com sales@myJOYDIVISION.com ·· www.myJOYDIVISION.com www.myJOYDIVISION.com

new new product product pictures: pictures: www.JOYDIVISION.de/download www.JOYDIVISION.de/download Distributed Distributed by: by: CALVISTA CALVISTA Australia Australia PTY PTY Telephone: Telephone:0061 0061(0) (0)396955827 396955827 Email: Email:bryan@calvista.com.au bryan@calvista.com.au

Jackson-Allison Jackson-Allison Medical Medical & & Surgical Surgical

Telephone: Telephone:0064 0064(0) (0)9222277 9222277 Email: Email:bruce@jackson-allison.co.nz bruce@jackson-allison.co.nz

SC SC VENDING VENDING

27 Telephone: Telephone:0061 0061(0) (0)894344013 894344013 Email: Email:scv@iinet.net.au scv@iinet.net.au

Anme

The premier trade event for adult pleasure products, the Adult Novelty Manufacturers Expo (ANME) took place again at the Marriott Burbank early January 2018.

© Copyright Farley Magadia

JANUARY • 2018

With 100’s of North American based manufacturers, the trade show has become so successful that an additional external pavilion has been added to cater for the extra exhibitor booths required. Buyers and Retailers from around the globe attended to view the latest and greatest current, new release and trending adult product.

28

29

© Copyright Farley Magadia

Anme

30 31

Focus Chad BRAVERMAN, CFO/CCO, Doc Johnson

“A big trend we are seeing right now is a more curated shopper in the adult market, especially with our female customer base.

Women aren’t looking to buy one vibrator every few years or even just one at a time. They’re becoming connoisseurs, looking for a variety of sensations.

We recognized early on that our customers our incredibly versatile and that even day-today, a woman’s preferences for

what she finds pleasurable can vary. And they’re not just looking for ‘more vibration, stronger vibration, different vibration patterns,” said Chad Braverman, CCO/CFO of Doc Johnson.

“One of the most revolutionary things we’ve done in terms of vibrators, is to not rely exclusively on vibration. We’re integrating motion and movement, both for internal g-spot and clitoral stimulation with our iVibe line.

It reflects an array of products, each with unique motion functionality. This year, we’re excited to introduce our silicone, rechargeable iRoll to the market.

It features a rotating ‘tongue’ clitoral stimulator, beads that move up and down the shaft, and these features operate independently of one another for even more options. Of course it still offers powerful vibration!”

Sunny ROGERS, Sexual Health & Wellness Educator, Pipedream Products A trend that we are noticing for 2018 is sophistication in male masturbation. While women have had a wide assortment of vibrators to choose from for years now, men have mostly been regulated to stroker sleeves or their bare hands. And when male masturbators did reach their next level, many products were sexy replicas of body parts, such as our Pipedream Extreme Toyz collection.

We recently introduced an entire new line of premium male masturbation products – PDX Elite. This collection was created in direct response to the numerous requests we received asking for more choices of higher quality, innovative male masturbation products. If I can share two of my favorites from this collection, I would recommend the PDX Elite Cock Compressor Vibrating Stroker and the PDX Elite Deluxe MegaBator.

The Cock Compressor Vibrating Stroker incorporates ingenious Air-Bag Technology designed to inflate and deflate around the shaft, thereby providing first-of-its-kind squeeze and release masturbation pleasure.

We like to call this “milking masturbation”.

36

The Deluxe Mega-Bator is a topof-the-line male masturbator offering everything a man needs for masturbation stimulation in a convenient hands-free design.

Believe me, this is a one-stop shop! First off, it’s rechargeable - so it’s always ready to go and features spinning and thrusting movements, plus 5 powerful speeds and 10 pulsation patterns.

The internal pleasure sleeve is enhanced with 3 interchangeable realistic pleasure toppers that are smooth, stretchy, and warm to body temperature for an incredible masturbation experience.

We’re happy to see that this segment of pleasure products is becoming an increasingly popular trend. Research shows that there are seven different types of nerves leading to 20,000 to 70,000 nerve endings just on an average foreskin, so it makes sense that an incredible amount of pleasure can be derived from a man’s penis when having contact with different types of stimuli.

This is why we here at Pipedream Products are committed to continually offering the best male masturbation products on the market.

This collection has been so successful for us that our product development team is already working on additional unique items to add to this line. Given that the brain is the most powerful sexual organ since this is where the sex drive stems from, our upcoming products will feature Speech Recognition Technology and motionactivated interactive Dirty Talk to provide erotic communication for a heightened level of pleasure.

37

Focus Angela MOHLFELD,

Ryan MCCROBIE,

Head of Communication – JOYDIVISION JOYDIVISION sees great potential in the target group of "openminded and modern men".

We are talking about men, who confidently explore unusual regions of their bodies; regions that were formerly considered to be non-male. For a long time anal satisfaction was a taboo subject for heterosexual men. However, this has changed with the prostate stimulator XPANDER from the German manufacturer JOYDIVISION. Due to its special shape, the modern toy supports the stimulation of the male

Product Education Specialist - System JO

"G-spot", the so-called P-spot. In addition, the XPANDER has been equipped with an innovative,

inserted easily and safely. When in place, the XPANDER unfolds its full stimulation size.

unique operating principle to facilitate the introduction of the toy. The volume of the XPANDER can be reduced by 50% due to the special technical features. In this way, the stimulator can be

Most men think of the female sex when they think about anal sex. The male prostate is a highly sensitive region which, if stimulated properly, can lead to intensive orgasms. The XPANDER

has been specially designed for male prostate stimulation and is flexible and versatile. Made from high quality Silikomed, the XPANDER can be used with all lubricants and is produced 100% in Germany as a stimulator "Made with Love in Germany". The male counterpart to the female G-spot, the so-called P-spot, is stimulated. However, a large number of men have not had an orgasm through the P-spot. It is considered to be one of the most intense and great orgasms ever.

Erin WORGAN,

Marketing, Business Development and Sales Coordinator - BMS

At BMS we’re there is a trend towards more inclusive, innovative and user-friendly products, which translates to more thoughtful design.

Manufacturers are now creating pleasure products that are used for multiple purposes. Modern sex toys are now adjustable, flexible and fluid. We’re sure this will be seen throughout the industry in 2018 and beyond.

We’re hoping this is a trend that sticks, as sexual products 38

shouldn’t be a one size fits all and should be able to provide as much pleasure as possible for the greatest number of people, because not all items are used in the same way or used by the same bodies. While some items are specifically designed for a targeted purpose, we’re seeing more and more products that cater to individual needs, and smaller vulnerable groups, like never before. Product design in general seems to be more empathetic, and humancentered - accommodating the desire for more creative and dynamic play.

At BMS we’re excited to see a continuing trend towards Body-Safe products and a drive towards sexual health and education.

Access to sexual health information and education is as important as ever, and we encourage all potential and existing customers to research and understand what makes a sexual toy both safe and of

high quality. Moving towards high quality and body-safe pleasure products means the materials are hygienic and able to be disinfected. While some manufacturers do not have consumer safety and hygiene in mind, our goal is to share a message that consumers should always be aware of what they’re purchasing in order to make the most informed decision of what’s right for them.

We’re so excited to see the growing movement towards elevating female executives behind the design and execution of pleasure products within the industry, as well as a continued acceptance of female sexual liberation globally.

At BMS, we’re consistently working to destigmatize female sexuality, while encouraging the prevalence of female empowerment within an organization. The slogan for BMS’ bestselling Swan brand is "Pursue Your Pleasure", because we believe that women can take their sexual pleasure into their own hands and should not be ashamed to do so. BMS boasts a female dominated workplace, that creates, and markets pleasure products designed by women for women, inherently strengthening a resounding voice for female sexual empowerment.

System JO has been working to satisfy growing consumer trends by focusing our time and efforts towards educating consumers about our sensitive formulas, highlighting natural ingredients, and sharing information about our USDA certified as organic.

These trends are not only seen within the adult market, but are friendly topics to help improve customer acquisition from more traditional markets.

The importance here is that consumers are aware that they will receive the best selection and service when shopping within an adult store. Products like Agape have seen large leaps in growth in terms of sales, with interest continually growing stronger.

We also see a trend from consumers that are looking for an easier and more informative shopping experience. We offer our satisfaction guarantee in order to always support consumers in trying new experiences, but it also provides a lot of essential information to describe the success of the shopping experience. Most consumers that feel like they bought the wrong product, or were not sure what to buy, reported on average a 1 out of 10 in understanding the options available. That means they spent time in store, but received no direction. They were not recommended a product based on their current shopping habits, or depicted needs. We are currently working on developing a range of displays to help meet this demand for improving the ease of shopping and highlighting need to know information for consumers.

variety, but instead making sure that the products that are being carried are well known by all staff.

If you are investing in product, the time to train on those products should be as important the product investment. We all know that associates are going to have an easier time selling what they like. This year System JO is focusing on the importance

of product experience. We are launching an associate program that guarantees large foil samplers to be sent to stores in order to keep associates insync with product options available.

This will help associates to keep a personal product story in mind and improve their ability to connect with consumers.

The important thing to always remember is that a consumer could go online at any point, select a specific category, filter that category to brand, organize that listing by price, and then take a look at reviews. Stores will not win in this space by carrying 39

Focus Valeria OPANASYK,

hearts race – not just because of how it looks, but above all because of its unbelievable blow job skills.

There will also be wonderful novelties in other toy ranges too.

One of these toy ranges is the popular and colourful “Smile” range. The highlight: these highquality silicone toys have silky soft-touch surfaces that provide intense stimulation and open the door to thrilling new experiences of pleasure.

Brand Ambassador, UK - FT London The games in bed will become even more exciting in 2018.

Fast-changing perceptions of individuals toward adult pleasure products, coupled with positive image the sexual treatment products receive through media results in gradually growing variety. Sex-toys become more and more body-friendly, smart and innovative.

The BDSM items from “Bad Kitty” also open the door to thrilling new experiences of pleasure as well. They are modern and cheeky, which makes them perfect for beginners wanting to try out this special world of passion.

The newest sex-toys tend to give a woman the sensations she receives with real experienced partner, cause in 2018 she can already comprehend maximum of tactile reality thanks to second generation of “Bioskin” material invented by Gvibe, which is as close to the human body as possible and 6 modes of pleasurable intensive stimulation, provided by Gjack2.

Hauke CHRISTIANSEN,

Key Account Manager ORION Wholesale In 2018, the erotic specialist with customers worldwide will carry on being a reliable partner for international trade: with extensive quality-tested bestseller assortments, stable prices, high delivery capacity, competent and service-oriented advice, and, of course, with numerous product novelties from all the product categories.

New shapes of Prostate toys It finally happened! Men understood that the P-spot is the male G-spot and with targeted stimulation man can experience even more intense orgasms.

New generation of prostate toys differ is shape, colour, rotation, vibration and intensity. Gvibe has designed an exciting twist form for true connoisseurs of anal games, which spins and enters easily with no additional efforts.

Being inside, due to its ribby shape, Gplug Twist massages with each rib, delivering vibration and pleasure. Inside Gplug Twist there are motors of the new generation. Stronger vibration that makes almost no sound.

Technical Games Treat yourself and your partner to a few technical games to follow the most influential trend of this year. An erotic enrichment overtakes you when you transfer to your partner the remote controller of your vibrating butt plug, which is for example the softest ever Bioskin Gplug. And how about to control 40

Luxurious products

two different butt plugs used simultaneously from one and the same Gring remote controller?

Does the idea to control all coming products with the same handy vibrating ring inspire you for new sexual experiments?

Pelvic floor training Making exercises for keeping pelvic floor strong becomes a mandatory practice in the daily check-list of every modern woman. Kegels for advanced users are already waiting for their adorers. Geisha balls magnetic is a new powerful trainer that will probably change our perception of traditional geisha balls.

New luxurious vibrators with the use of precious materials change the idea of the best present for a woman. Who cares of the jewellery, when a limited edition Gvibe Mini with 24K gold can surprise your beloved on a special occasion and satisfy you both. Lots of attention is paid to the design of a unique boxing and pouch.

This is especially true for the “lingerie” category because this year there’ll be lots of new collections from bestselling labels like “Cottelli Collection”, “Close2you”, “Abierta Fina”, “Red Corner” (the party outfit label), and “Black Level”, “LateX” and “Zado” (the fetish labels).

Trends are whatever people like, however trendy matte material and lingerie with functions are very popular at the moment. That also goes for the new collection from the men’s lifestyle underwear label, “Svenjoyment Underwear”, which offers men attractive underwear that is made out of top-quality, fashionable material.

The underwear´s sophisticated designs and functions emphasise “a man’s best parts” – attractive, sporty and extravagant. Women’s plus size lingerie has also become very fashionable too. ORION reacted to these trends and popular demands in the industry by expanding this category’s assortment. That is why the “Cottelli Collection Plus” lingerie goes up to size 4XL – highquality lingerie for women who want to show off and emphasise their curves. And what about colours? Red and black are staying and purple is up-and-coming!

The trend is now going towards individual assortments – branding and excellent presentation of products is also becoming more and more important as well.

Not only does ORION Wholesale support its customers with quality-tested products delivered in innovative, environmentallyfriendly, promo-tional packaging (with a description of the item in various languages on it), but also with customised promotional material like catalogues, flyers, posters, product testers and displays.

ORION Wholesale customers are therefore well equipped for a trendy and fashionable 2018!

ORION Wholesale has also had a trendy start to the year in the sex toy category with the Suck-O-Mat. The SUCKO-MAT masturbator with its innovative “SUCK-O-MAT® Hands Free Masturbation Technology” will make men’s 41

ANE

Š Copyright JFK/FUBARWebmasters.com, Chris King/@ReelSeduction, Hew Burney, Rick Garcia/@IndustryByRick, Jeff Koga/@KogaFoto

The AVN Novelty Expo is the industry's premier B2B event. ANE brings together the latest and greatest items from a wide range of cutting end companies. Toys, lingerie, lotions & potions, supplements, gifts, games, sex furniture, cosmetics, condoms, aphrodisiacs, accessories, and so much more were on display.

42

43

© Copyright JFK/FUBARWebmasters.com, Chris King/@ReelSeduction, Hew Burney, Rick Garcia/@IndustryByRick, Jeff Koga/@KogaFoto

ANE

44 45

Focus developed Astroglide working on the Space Shuttle program in the 1970’s and NASA let him keep the patent and he still owns the company today. Astroglide is all they do and it just keeps growing. Customers can spot a quality lubricant and they are prepared to pay for it.

How do you promote and create awareness?

The best promotion is the 4ml sample sachets we have, people try it and buy it, we have sent out over 1.4 million in the last ten years in Australia alone. That is the best marketing spend. We use social media and Doctor referrals that latter of which drive sales with our female customers. We have also developed programs for the LGBTI community and disabled community. We regularly do events for Doctors and the Disabled.

Direct sales? Amazon, Ebay, your thoughts?

We sell direct to Adult shops globally and in Australia. Amazon sell a lot in Europe and the USA, and it will be interesting to see what happens in Australia. I am sure some of our retailers will use that channel to sell

Astroglide, but there are established online retailers here that are efficient and will compete well with Amazon.

The issue is lube is heavy and shipping from overseas can be expensive. We sell direct, so our retailers can have better margins and keener price points.

What percentage of your product do you think is sold online vs brick and mortar stores?

Online is around 15%, brick and mortar is 85%. It’s similar in the US and Europe.

What can you tell us about working with retailers?

Retailers love our sample sachets, as it allows them to cross promote when they sell toys etc. Customers appreciate receiving them and when they try them they come back instore to purchase Astroglide.

Retailers in Australia want a responsive supplier, who deliver a quality product quickly. Above all they want a product that will lead to repeat sales and get customers back in their stores. When customers knows that a particular store stocks

Astroglide, it makes them a destination shop. Some Store Managers have seen long term customers’ switch brands in recent years and the Astroglide sample sachet program is a driving force behind that.

What can you tell us about working with distributors?

We don’t work with adult distributors, we sell direct.

This ensures focus and better margins for our retailers. We do have distributors in specialised channels like pharmacy which has its own requirements including having to visit every pharmacy across Australia.

In terms of growth, where do you see yourselves now?

Founder/Owner/Director: Mark Skipper City: Sydney

How and when did the company start?

Astroglide started in 1977, in Australia we started in 2008 46

Founding Year: 1977 in USA, 2008 in Australia

Tell us about your premises We have an office in Sydney and on the Central Coast in NSW

Staff Count : 5 Web: www.astroglide.com

How and to what countries are you selling to?

Astroglide is sold Globally, we sell to Australia and South East Asia. We sell direct.

Astroglide is the number one brand in personal lubricants globally by a huge margin, with massive sales volume through grocery, mass merchants, adult shops, medical, pharmacy and online retailers.

We are seeing growth through all channels, including medical where we have found we have a strong offer. Our premium lubricants are also moisturisers, which is a clear differentiator and is driving loyalty and growth. The Astroglide founder 47

Focus you show retailers. Also you only need a few drops of Astroglide, whereas with some other brands you need tablespoons of it and even then it is not as slippery or last as long. Not to mention the mess One thing that surprised me what the amount of sales we get in Saudi Arabia. It’s a huge market.

What brands/product categories are you now manufacturing and how did you select these?

We only do personal lubricants and we only do Astroglide.

All products are made at our specialized factory in Vista California, near San Diego.

We take great pride in every phase of manufacturing to ensure your safety and superior quality.

What are some of your best selling items?

Astroglide Natural 74ml, followed by Astroglide Liquid 148ml and Astroglide Gel 113gm.

We have a Sensitive Skin Ultra Gentle Gel product that sells well in all channels as it and the natural product are glycerin and paraben free.

We pride yourselves in truth in ingredients labelling and we have been rewarded with this with regulatory action takes against some other brands.

We have seen strong growth in our Certified Organic Product that is 99% organic and 1% natural.

48

Our silicone gel and liquid are also strong sellers in the adult shops.

How has the global market in terms of distribution and retail evolved?

There has been a trend for more specialised online retailers carrying Astroglide in recent years, but the volume in bricks and mortar stores has also risen, so the percentage split is the same. Consumers appreciate quality with personal lubricants, they want to try it and being able to try the product is a major purchase factor.

Having Doctors and Specialists across Australia recommend it is a major factor and this is driving sales through all channels.

Astroglide is recommended by the manufacturers of the Pap Smear kits as it does not destroy the sample collected. We are

the only consumer available lubricant to attain this approval.

The other two are surgical / medical lubricants.

Are there any country specific trends globally or are some countries more receptive to certain product categories over others?

Personal Lubricant is now seen as an essential stock item for all stores that sell condoms, so there are no barriers.

We are a premium brand, with quality ingredients and rigorous quality control, there will always be cheap brands made in Asia, so it can take time for consumers to realise this, hence the importance of our sample sachets program.

We take great pride in every phase of manufacturing to ensure your safety and superior quality. Our products are manufactured and tested in compliance with ISO 13485International Quality System Standard for Medical Devices, Medical Device Quality System Regulations (QSR) and current Good Manufacturing Practices (cGMP).

What can you tell us about the manufacturing process?

The process is that we batch up a particular product in huge clean enclosed vats, then run tests and when tests are all correct, we run long manufacturing runs of 80,000 to 100,000 units. This ensures efficiency. At the same time the products are batched we have labels, tubes and cartons made and their arrival to the factory is timed to meet the product run.

The products are shrink wrapped in inners of 3 or 6 and then into cases or 24, 36, 72 or 144 depending on the product, market and customer requirements. The sample sachets are in boxes of 1,000.

Products are either road, rail, air or sea freighted to global markets.

What legal and compliance issues are there to deal with in regard to manufacturing?

Astroglide is a Medical Device, in fact all personal lubricants are medical devices in Australia and must be listed with the Therapeutic Goods Administration (TGA) in Canberra.

Products that are not listed

cannot be sold legally in Australia, under the Therapeutic Goods Act. So Astroglide needs to comply with the Act. The TGA regularly test medical devices for stability, bacteria and use by date and we were tested in the early years and as we passed all tests the test regime is usually every 5 – 10 years after that. Retailers should check online that personal lubricants they are selling are listed with the TGA at www. tga.gov.au/australian-registertherapeutic-goods. With regard to manufacturing as the product is made in the USA, we needs to follow the USA’s Food & Drug Administration (FDA) guidelines, which are also rigorous and recognised by the TGA.

Tell us about your staff resources, how many do you have now, and in what sectors?

We have a team of five in Australia, plus more in Asia. The team members are young and know social media backwards!!

So that helps. We have grown from being a sole trader in 2008 to the team we have today.

Selling is personal contact, so we visit as many stores as practically possible. This gives us good insights. We regularly call all our retail customers.

Where do you see the company now and where would you like it to be in 5 years?

Astroglide has been growing fast in Australia as we add channels and get brand recognition and loyalty. The adult shop market has room from growth for us, as stores seek premium products which customers repeat purchase. Retailers know that lubes and not all lubes, and quality, repeat visit and purchases are keys to them growing their own businesses.

There has been a shift in ownership for a few brands, and some have moved to low cost economies to manufacturer, so the premium market should really open up for us in the next 5 years.

The quick test is to rub different brands of lube between your thumb and forefinger. The quality, slipperiness and longevity of Astroglide is all too apparent in the first 10 - 15 seconds. It is an eye opener when 49

me 4 Downtown Duty Free shops airside and landside between the last flight at 11pm and the first flight at 5am the next morning.

Around 40 computers with printers etc, Redundant Novell Servers, Communications and 20 engineers. The boss of Downtown was there and he smoked 2 packs of Rothmans a day, he was sitting in an arrival gate (when you could smoke at the airport) and was giving us the third degree as he thought we would fail.

He at one stage said “Skipper if this fucking system doesn’t work, I am strapping your arse to the first Jumbo out of here” He wasn’t kidding. Anyway, It went like clockwork, we finished at 4.10am The other was having to install linked bar cash registers on P&O’s Oriana and Canberra. I got to go on two cruises installing them!!

Last book I read Don’t have time to read, but would have been a Tom Clancy

Favourite movie/TV show Apocalypse Now and the Tom Clancy Movies and on TV Sci Fi Blakes’ 7

My favourite place Too many to list, nothing in particular, we live in the best Country already.

My favourite meal Sushi with Miso Soup.

When and how did you get into your current business?

Started my career in sales at NCR / AT&T the IT industry, when it was punch cards and mag tapes! Sold retail systems for 14 years and then moved into Retail and Supply Chain software and ran Asia Pacific for several US companies.

Received a call in early 2008 from an American living in Japan, who I has helped out with a job in the 90’s. He said that Astroglide were looking for a Distributor and did I know anyone. I liked what I saw and decided I could do it on the side, which was fine for a couple years, but it got too big and now its full time.

So this is our 10th year and we have seen exponential growth and have now expanded it to Asia. It’s a premium product and we have a great following with loyal customers.

A typical day It’s a 7 day a week operation, shipping orders every day. So the day starts at 6.30am with a walk, and then packing orders for the AM pickup and continuing for the PM pickup.

50

Speaking to customers and growing the business in Australia and Asia. My experience in IT, sales, customer engagement, and logistics has proved invaluable. We have a small team, but an effective one, doing our own social media, marketing and website.

The most significant influence in my working career was/is I was put through the 9 month intensive NCR Sales training which was invaluable and set me up for my career. Taught me about exceeding customers’ expectations, delivering on time and following up promptly. So that was the biggest influence.

I’m most proud of The Astroglide team in Australia, no challenge too hard and everything gets done to deliver customer service.

One of the most memorable moments was Having to install a duty free retail point of sale computer system at Sydney Airport in

What I wanted to be when I was growing up Military following my Father’s footsteps. Got accepted into RAAF for pilot training, but my Dad talked me out of it and took offer at NCR.

What would most people not know about me I was Chairman of Supply Chain & Logistics Association of Australia, so have plenty of contacts to keep logistics cost low.

When I’m not working I’d rather be doing I am a workaholic, its already 7 days, but looking after Grand kids.

What I like best about my job

Astroglide Personal Lubricants are the biggest-selling brand globally.

We have a full line of water-based, silicone-based and organic oil-based personal lubricants.

Free sample sachets with every wholesale order.

Speaking to customers and exceeding expectations

If I could change one thing Started Astroglide 10 years earlier, it is fun and rewarding

CONTACT ASTROGLIDE TODAY t: +61 2 4369 6526 or +61 2 99682539 e: mark@astroglideaustralia.com www.astroglide.com

51

Reviews

Commotion

Gvibe

Satisfyer Pro G-Spot Rabbit

Gjack2

Mia

Mia

Mia

Jen

The Canadian team at BMS has recently branched out into fresh territory with a new range of rabbit vibes called Commotion (tagline, Let It Move You).

It’s always gratifying to receive an item that stands out from the usual deliveries, and I was pleased when the G-Vibe 2 arrived in an oval cardboard box featuring a gorgeous illustration of an orchid-cum internal/ external clitoris perched on a weather vane.

Just like its stablemates, the Satisfyer Pro G-Spot Rabbit comes in a smart white cardboard box: its very appearance imbuing the essence of a glossy fashion magazine. It’s immediately apparent this toy is marketed to the aspirational Cosmo, Marie Claire and Grazia readers among us – and at first glance it succeeds!

I absolutely adore this Gjack2. From the moment it arrived in the lovely cylindrical case with the exquisite artwork, to unpacking the ultra-soft vibe with its pure white satin pouch, vibrant red charge cable and adorable visual instructions, it just has class oozing all over.

BMS Factory

FT London

Take the Samba: it might look innocuous enough, but turn the shaft on at the base button and it soon becomes clear there’s something very special going on. VERY LOUDLY. That’s right, it seems the name Commotion could not be more apt: this is not a vibrator made for a secretive self-pleasuring session in a shared house.

Instead, it’s very resolutely focused on your pleasure and yours alone as the shaft corkscrews like a deep-sea oil drill, determined to hit its target no matter what obstacle it encounters: Roommates? Parents? Children? Who cares – the Samba will make you orgasm because that’s what it’s designed to do (Must. Make. User. Come)!

Regarding materials, manufacturers FT London LLP have improved the surface of the silicone since their first G-Vibe, rendering #2 toy smoother and its two prongs more flexible. The newer G-Vibe has 3 motors, is also waterproof and comes with a silky drawstring storage bag.

It’s actually kind of fascinating to hold the Samba’s shaft in your hands as the metal whisk twists and turns in three different sections under the soft silicone surface. It’s robotic enough to verge on the intimidating, primed to excite and terrify in equal measures. Once in place the sensation is a bit like a Magimix let loose in your pants. But this isn’t necessarily a bad thing – in fact, once you get over the rumble emanating from your insides, the Samba is surprisingly spectacular!

The G-Vibe 2 charged easily thanks to its magnetic connection to the cable, with lights flashing until the battery was fully charged. In terms of unwanted noise, when it was fired up #2 made a discreet purr, so you’d have no issues using it in a shared house – hallelujah! Hints and tips on what to expect from the toy were detailed in its comprehensive book of instructions, including explicit penciled sketches by erotic artist Elena Mirosedina, which again were an excellent original touch. Nice work FT!

The ‘triple clitoral shape’ of the clit-stim is operated separately from the shaft, enabling the user to select the 7-function stimulation combination of their choosing. It’s soft enough to mould around most body shapes without pinching, and buzzy enough to please those of us for whom a mainspowered wand is a step too far.

If it seemed unusual for an adult item to be so thorough in its sexplaining, it’s because the G-Vibe 2 is marketed as a couple’s toy as well as for solo female play. As the instructional images testify, amongst other applications it can be used to simultaneously to fill the vagina and anus; to stimulate the prostate and tickle the balls at the same time, and rather ambitiously to penetrate two scissoring women at once: tricky!

Phthalate-free, waterproof and rechargeable the Samba comes in a fruity Plum or Raspberry colour and is competitively priced along the same lines as its sister Swan line. However, unlike the Swan rabbits the Samba is a vibrator whose deep rumbles will make the earth move for you and your neighbours.

Well, that’s one way to break the ice… You have been warned!

www.bmsfactory.com 52

Shaped like its predecessor, the G Vibe 2 sports two shafts like a tuning fork, splaying out slightly like palm leaves. I’d reviewed similarly shaped toys before but that was years ago and I was intrigued to see how technology had developed.

Speaking of tricky, the G-Vibe 2 wasn’t the easiest for direct clitoral stimulation, as pressing the toy harder against the body meant the prong tips simply stopped their light, titillating flutter. If gentle application were your thing, then you’d be fine with this.

So, despite containing three motors, two in the tips and one in the lower trunk, the vibrations from the G-Vibe 2 aren’t particularly fierce. However, its variety of uses more than makes up for this. Additionally, amongst a myriad of Rabbits and Wands, butt plugs and bondage gear, it’s refreshing to have something a bit different to add to the collection. The G-Vibe 2: For the woman (or couple!) who have everything. www.gvibe.com

Satisfyer

Gvibe

Inside, a thick manual testifies to the brand’s impact on the international market: instructions in the usual English, German, French, Italian and Spanish vie for space alongside Portuguese, Greek and Russian and Chinese.

Clearly Satisfyer is seeking global domination, and given the now almost legendary popularity of the Rabbit it makes sense to develop a newer Pro version all of their own.

In smart white silicone, the Statisfyer Pro rabbit feels really good in the hand: the shaft is heavy, thick, and classically curved, the vibrations are strong and er, satisfying: so far, so good – top notch, in fact. Meanwhile, what might be normally shaped as cute little ears in your generic Rabbit model, here the Satisfyer Pro’s clitoral stimulator features a circular suction design. Intended to act as a vacuum in order to seal itself onto the clitoral area and impart a lovely licking sensation, as its internal motor sucks merrily away it certainly makes cute lapping sounds.

However, the thing about Rabbits is that they’re completely reliant on your body shape. The difficulty with the Satisfyer Pro G-Spot Rabbit is that it’s not simply about getting its cute ear shapes close enough to your clitoris whilst simultaneously inserting the shaft vaginally (a challenging conundrum at the best of times). The thing about the Satisfyer Pro G-Spot Rabbit is that it has to fit properly internally AND externally to provide a vacuum around the clitoris, otherwise only the G-Spot vibrations will hit the mark.

So, its dependent on you and what suits you best, but you wont know unless you try!

Visually stimulating, this 24cm slimline vibrator in the coolest of cool, tiffany mint hue tone and contrasting silver chrome accents would be equally at home on a marble coffee table or the swankiest of night clubs amongst titanium smart phones and crystal glass ware.

Intuitive ergonomics make this toy a dream to use. Three push buttons that alight upon usage. The Plus button controls the 10 vibration strengths stepping upward, the Minus button decreases the vibration strength and the Mode button alternates between the 6 various undulations. Simples.

The unit is well balanced during usage and designed clearly and/or with design input by females as this unit hits all the right buttons. The controls are easily adjusted during usage, slightly raised and with tactile indentations allowing identification by touch (not just by sight).

Strength wise I was more than happy with the Gjack2. It is not the most silent of vibrators but there is no noisy high pitched wasp irritation just a reassuring hum of electric motors doing what they should be doing under a thick silicone casing.

I love the soft bioskin material, it is ultra-soft and slightly squishy to touch with the ribbed undulations provided added stimulation and appeal. Girth wise, the 4cm diameter is adequate and the provided USB magnetic cable which has enough magnentic strength to not fall off, makes charging a breeze.

Run time is 4 hours according to the manufacturer, comes with a travel lock and don’t forget 100% waterproof for downtime in the bath and easy clean up.

I’m loving the attention to detail in the manufacturing and products by Gvibe and think this company is possibly underrated, they are producing world class toys and I cant wait to get hold of some of their other items.

www.satisfyer.com

www.gvibe.com 53

top 10 best sellers www.astroglide.com

www.bmsfactory.com

www.boneyardtoys.com

www.docjohnson.com

1. Regular Liquid 148 / 74 / 30 ml

1. PalmPower Recharge

1. Silicone Ring 40mm Black

1. Sasha Grey - Cream Pie Pocket Pussy

2. Astroglide Gel 113gm

2. PalmPower Original

2. Silicone Ring 45mm Black

2. Sasha Grey - Deep Throat Pocket Pal

3. Astroglide Natural 74ml

3. The Mini Swan Wand

3. Snake Oil Cum Lube 8.8oz/260ml

3. Belladonna's - Pocket Pussy

4. Sensitive Skin Ultra Gentle Gel 85gm

4. Pillowtalk Cheeky

4. Silicone Cock Strap Black

4. Pussy Pump - Pink

5. Certified Organic 118ml

5. Pilowtalk Flirty

5. The Skwert 5 Pc Douche Kit Clamshell

6. Astroglide X Premium Silicone Liquid 74ml

6. Pillowtalk Sassy

6. 1.5in Silicone Ball Strap Red

5. Jessie Andrews - All American Girl Masturbator

7. Platinum Series 3” PowerBullet

7. Silicone Ring 5 Pcs Kit Black

6. Crystal Jellies - Anal Starter - Purple

7. Astroglide Diamond Silicone Gel 85gm

8. The Swan Wand

7. Classic Butt Plug - Smooth - Medium

8. Astroglide Warming Liquid 74ml

9. Power Trainer Butt Plug

8. Pucker Tonic Anal Bleach And Repair 6oz/170ml

9. Astroglide Strawberry 74ml

10. The Kissing Swan with Functions

9. Silicone Ring 30mm Black

9. Vac-U-Lock - Ultra Harness With Plug

10. Nutball Cock Ring Set

10. BX Pocket Rocket® - The Original - Ivory

10. Astroglide Doctors Formula (sterile – sounding) 148ml

www.fleshlightdistribution.com

www.gvibe.com

www.joydivision.de

8. Crystal Jellies - 12 Inch Jr. Double Dong

AAPD Adelaide SA Tel (08) 8244 5558 www.aapd.com.au

M Distribution Mudgeeraba, QLD, Tel 07 5522 1950 www.metrointeractive.net.au

Calvista Melbourne Vic Tel 1800 012 221 www.calvista.com.au

Next to Nothing Sydney NSW Tel (02) 8213 0694 www.ntnaust.com.au

Claredale Distributors Melbourne Vic Tel (03) 9818 7736 www.claredale.com.au

Sensuous Paradise Point QLD, Tel (07) 5577 3590 www.sensuous.com.au

Fleshlight Australia Ormeo, QLD, Tel (07) 3493 0171 www.fleshlight.com

Sugar and Sas Melbourne Vic Tel 0417 341 643 www.sugarandsas.com

Fun Division Paddington, NSW, Tel 0416 875 908 www.fundivision.com.au

Two Ducks Distribution Adelaide, SA, Tel 0439 99 88 99 www.twoducks.com.au

LonBrook Melbourne, Vic, Tel 03 9466 8400 www.lonbrook.com

Windsor Wholesale Melbourne Vic Tel (03) 9464 3622 www.windsorwholesale.com.au

If you would like your company listed here, please contact us at editorial@synergymag.com.au

www.lovehoneytrade.com

1. Fleshlight: Pink Lady STU

1. Geisha Balls

1. Soft-Tampons – Soft Tampons

1. Pleasure Overload 10 Days Play Couple's Set

2. Quickshot: Vantage

2. Gvibe2

2. Joyballs secret – Kegel Exerciser

2. Oh My USB Rabbit Vibrator

3. Stamina Training Unit Value Pack

3. Gplug Small

3. XPANDER – Prostate Stimulator

4. Flight Pilot by Fleshlight

4. Gring

4. VARIOring – Potency Ring

3. BlowYo Extreme Wave Textured Blowjob Stroker

EVENT

DATES

VENUE

WEB

Altitude Intimates Show

April 17 - 19

Las Vegas, USA

www.altitudeshow.com

5. Fleshlight Shower Mount

5. Gpop

5. Joyballs anal Wave – Anal chain

4. Coco de Mer Emmeline USB Pleasure Wand

6. Fleshlight Sleeve Warmer

6. Gjack2

6. WARMup – Massage liquid

5. Holy Cow! USB Wand Vibrator

7. FLG Stoya Destroya

7. Gballs2 App

7. clean’n’safe – Cleaner

6. Coco de Mer Roseravished Massage Candle

SEXPO Melbourne

June 14 - 17

Sydney, NSW, AUS

www.sexpo.com.au

8. FLG Riley Reid Utopia

8. Gvibe MINI

7. Freed Desire Blooms Clitoral Vibrator

ANME Founders

July 14 - 16

Los Angeles, USA

www.anmefounders.com

9. FL GO: Surge

9. Gplug Large

8. Joystick Booster Pro – Prostate Stimulator

10. Turbo: Ignition - Blue Ice

9. Joystick comfort – Vibrator 10. Femme Fatale – Massage liquids

8. Broad City Mind My Vagina Water Based Lube 100ml 9. tokidoki x Lovehoney Wingding Bullet Vibrator 10. Delicious Fullness Vibrating Butt Plug

54

55

top 10 best sellers

+

NEW PRODUCTS! Who wouldn’t like to feel their lovers intimate touch when they are away?

www.orion-wholesale.com

www.pipedreamproducts.com

1. Oxana Pussy and Ass

1. BJ Blast Oral Sex Candy, Strawberry

2. Sweet Smile Warming Masturbator 3. European Lover

2. BJ Blast Oral Sex Candy 3-Pack, Strawberry, Cherry & Green Apple

4. Vibrator Push it!

3. Glow in the Dark Erotic Dice

5. Vibrating Strap on Duo

4. Refresh Toy Cleaner, 4 oz.

6. Vibro-Plug »Anal Pusher«

5. Pump Worx Toy Cleaner, 4 oz.

7. Midnight Blue Set

6. Pump Worx Beginner's Power Pump, Clear

8. Love Machine

7. Mr. Thick Dick 1.5 fl.oz.

9. Strap-on Duo

8. Pump Worx Beginner's Power Pump, Black

10. Sweet Smile Shelly Remote Control

9. King Cock 6” Cock, Flesh

Pearl2 is a technologically advanced G-spot vibrator enabled with touch-sensitive technology. It can be used for solo or couples play from a distance or you can connect it to your favorite erotica.

Pearl2 is compatible with all existing and future Kiiroo devices, as well as with content sites and existing video, VR, 3D gaming and device partners of Kiiroo.

10. King Cock 7” Cock, Flesh

When the Pearl2 is inserted into the body, the touch sensors send a signal to Onyx2 mimicking intercourse in real-time.

Kiiroo Onyx2 brings a whole new sensory experience to the internet: Intimate touch. This light-weight male masturbator is powerful, discreet, and perfect as a travel companion.

Onyx2 can reach up to 140 strokes per minute while still maintaining a more silent motor than its predecessor, making the experience all the more exciting.

Inside Onyx2 are 10 contracting rings that work together to simulate intercourse in real-time.

With a swipe of the touchpad on Onyx2, control her vibrations and make her pleasure yours.

www.satisfyer.com

1. Satisfyer Pro 2 Next Generation 2. Satisfyer Pro G-Spot Rabbit 3. Satisfyer Pro Plus Vibration 4. Satisfyer 2 Next Generation 5. Satisfyer Pro Penguin Next Generation 6. Satisfyer 1 Next Generation 7. Satisfyer Pro Deluxe Next Generation 8. Satisfyer Pro Traveller

WWW.FLESHLIGHTDISTRIBUTION.COM For orders email wholesaleAU@fleshlight.com 56

THE #1 SELLING MALE SEX TOY IN THE WORLD!

©2017 Interactive Life Forms, LLC. All rights reserved. Fleshlight, Fleshlight Girls & all associated logos are designs or registered trademarks of Steve Shubin, used under license.

57

C

BUYERS GUIDE

A

N

N

E

L

1

BONE

ASTROGLIDE SENSITIVE SKIN ULTRA GENTLE GEL (85GM) ASTROGLIDE REGULAR LIQUID PERSONAL LUBRICANT (30 / 74M / 148ML)

H

R

E

L

E

A

S

I

N

G

YARD

Water based gel, free of glycerine, paraben, preservatives, alcohol, glycol and fragrances.

Non drip and only a few drops needed.

Proven water based formula for over 40 years, World-wide best seller for many years. Not sticky, slick, only need a few drops and also a moisturiser.

ASTROGLIDE NATURAL PERSONAL LUBRICANT (74 ML)

ASTROGLIDE GEL PERSONAL LUBRICANT (113 GM)

Water based and glycerin, paraben, glycol and alcohol free. All naturally derived ingredients, popular with women and people with sensitivities.

World’s biggest selling Natural lubricant.

Proven Gel water based formula.

Non drip, long lasting, only need a few drops and also a moisturiser.

100% Soft Silicone Xtreme Durability 5 Piece Kits

www.astroglide.com TOUCH SOLO

WONDERLUST SERENITY

Easy to use Responsive Touch Control offers extreme power at a swipe. Luxury Silicone. USB rechargeable. Waterproof.

Intense PowerBullet® vibration, water-resistant and rechargeable with a velvety soft silicone finish. 20 Functions and Incremental Speed Control.

SIMPLE AND TRUE CHARMER

COMMOTION SAMBA

Our unique Rippling Pleasure System provides 3 distinct areas of movement with a powerful triple clitoral arm. 7 Functions. Waterproof.

Ultra-soft silicone head with single button control. 2 speeds. 2 AA batteries (not included).

www.bmsfactory.com

SPANK PADDLE ONEYARD SNAKE OIL CUM LUBE

Cum inspired hybrid blend that is incredibly slick, realistic, and creamy. Enduring formula, for people who are looking for long and steamy sessions.

SKWERT 1 PIECE WATER BOTTLE DOUCHE

Anytime-anywhere douche, made for those encounters when you don’t have time to fully prepare. Silicone nozzle fits most water bottles., just find a bottle of water, screw it on, and you’re ready to go.

100% soft touch silicone with a sleek finish. Skulled surface for extra sting & imprint. Perfect slap sound. More flexible than leather. 37.5mm in length including handle and 5.7mm wide.

THE SKWERT LUBE INJECTOR

Converts most lube bottles into a lube injector. 10cm interchangeable plastic injector, comfortable finger pump, lets you inject the perfect amount of lubricant with no backflow.

www.boneyardtoys.com 58

Order today from LonBrook: +61 (0)3 9466 8400 . sales@lonbrook.com . www.lonbrook.com

59

BUYERS GUIDE

EVA I

EVA II

Enjoy clitoral stimulation during penetrative sex, silicon, rechargeable, water resistant, avail in colours Lavender and Aqua.

Enjoy clitoral stimulation during penetrative sex, smaller, lighter, silicon, rechargeable, water proof, avail in colours Fir and Quartz. Incl. travel case/charge base.

FIN

Small, versatile vibrator worn between the fingers to add stimulating vibration to touch. Silicone, water resistant, rechargeable, 3 speed, available in colours Coral and Jade.

www.dameproducts.com IVIBE SELECT - IROCK

Tip beckons back and forward, luxurious premium silicone, separate motors for custom control of vibrations and moving tip, vibrating clitoral stimulator, compact, 7 powerful vibration patterns, USB rechargeable.

IVIBE SELECT IBEND

Bendable for custom angled use, luxurious premium silicone, stimulating textured tip, holds shape until user unbends It, 7 powerful vibration patterns, USB rechargeable.

IVIBE SELECT - IRIPPLE

IVIBE SELECT - ICOME

Three powerful independent motors along shaft, rolling up and down vibrations, luxurious premium silicone, use motors independently or together, 7 powerful vibration patterns, USB rechargeable.

Rolling clitoral stimulator offers external stimulation, luxurious premium silicone, curved for targeted G-Spot pleasure, 7 powerful vibration patterns, independently controlled clitoral roller and vibration, USB rechargeable.

www.docjohnson.com

Meet Eva II - an even better Eva “This new vibrator could revolutionize your sex life.” @SELF_MAGAZINE

PEARL 2 EXPERIENCE GIRLS 2

Explore the full scope of your lust. Feel every sensual, seductive and satisfying movement made by our Experience Girls through your Kiiroo Onyx2.

ONYX 2

Kiiroo Onyx2 brings a whole new sensory experience : Intimate touch. Inside Onyx2 are 10 contracting rings that work together to simulate intercourse in real-time.

COUPLE SETS 2

The Kiiroo Couple Set 2 was designed to ease the distance and close the gap, because who wouldn’t like to feel their lovers intimate touch when they are away?

The world’s most technologically advanced G-spot vibrator.

Compatible with all existing and future Kiiroo devices, content sites and existing video, VR, 3D gaming and device partners of Kiiroo.

www.fleshlightdistribution.com 60

61

BUYERS GUIDE GEISHA BALLS MAGNETIC

The set consists of two pink balls 27g and two black balls 15g. Start with one black ball on a silicone string and then gradually increase the weight by magnetizing 1 ball at a time.

GVIBE2

Second generation, male and female stimulator, 3 powerful motors, whisper quiet, 6 modes, silicone, waterproof, magnetic USB charger, avail in 3 colours

GJACK2

Ecologically safe, hypoallergenic, premium soft Bioskin material, water proof, 3 powerful motors, whisper quiet, 6 modes, silicone, waterproof, magnetic USB charger, travel lock.

GBALLS2 APP

Advanced USB rechargeable, wireless kegel trainer, stand alone mode or app control, pressure sensors for biofeedback and app training, silicone, Bluetooth 4.0.

www.lonbrook.com

pa

g EWgin N cka

EXTASY ring

Das Original.

Set

from now on:

in a practical storage box

inclusive

medical device

Silikomed ®

EXTASYRING

JOYBALLS WAVE

Synergy_BUYERS_GUIDE_2017.indd 1

06.12.2017 12:58:03

World‘s first anal chain symphony beads, multiple sequential stimulation by varying ball sizes, safety loop can not slip in, free of Plasticiser, made with love in Germany.

Synergy_BUYERS_GUIDE_2017.indd 3

Synergy_BUYERS_GUIDE_2017.indd 2

06.12.2017 12:58:04

New design and in a practical storage box, transparent erection sleeve, enhances performance , one size fits all, medical grade silicone, free of plasticiser, made with love in Germany.

®

Das Original.

JOYSTICK INTENSE

06.12.2017 12:58:08 Synergy_BUYERS_GUIDE_2017.indd 4

JOYBALLS SECRET SET

New inclusive premium Toybox, stringless – the worlds most discreet loveballs, patented integrated loop for removal is worn inside, whisper quiet, patented technology.

R W FE O N SA EN EV

WARMUP Das Original.

kiss it

food-quality

IN

IN

IN

IN

PO

Produkt

Y ·

ORIG

Y ·

N

A

A

GER

Y ·

Y ·

N

N

IN

ORIG

ORIG

ORIG

Y ·

N

N

NS

A A D IN GERM E ERM IN G IN

NS

PO

A

A

20152016

· M

A

· M

· M

· M

· M

A D A IN G E E R MD E I N G E R MD E

NS

NS

NS

PO

PO

E

PO

Produkt Produkt Produkt Produkt des Jahres des Jahres des Jahres des Jahres des Jahres 20152015 2015 M

ORIG

M

M

M

M

A

WIRKT IN 60 SEKUNDEN REACTS IN 60 SECONDS

Wirksamer Schutz vor: effectively protects against:

F SOFT-TA

O LT - T O F LT - S A A TA A

S O FLT -S TA

Das Original.

M

A

Synergy_BUYERS_GUIDE_2017.indd 5

ROCKE

2016

Best Hygiene Product

WINNER

2016

Best Male Product

2013

2015

06.12.2017 12:58:20 Synergy_BUYERS_GUIDE_2017.indd 6

SOFT-TAMPONS

New design. Offering the highest level of comfort, ideal for sanitary sexual intercourse, spa and sport freedom, safety & comfort in special moments, stringless, made with love in Germany.

by Sign Magazine 2016

HIV • Herpes • Clamydia

Best Best Crossover Female Product Product 2014

Best Male Toy

POWERT

Das Original.

 F TL - T SOA A

NEW - with ten vibrations modes, medical grade silicone, free of plasticiser, 5 year material warranty, waterproof, made with love in Germany.

able recharge

now available

AL

06.12.2017 12:58:13

NEW

NEW

D

inclusive

Premium Toybox

Premium Toybox

06.12.2017 12:58:30 Synergy_BUYERS_GUIDE_2017.indd 7

WARMUP

Massage liquid with soothing warming effect using unique recipe, natureidentical flavour and fragrance, sugar free food quality, water soluble, made with love in Germany.

06.12.2017 12:58:31 Synergy_BUYERS_GUIDE_2017.indd 8

CLEAN’N’SAFE

Express clean, disinfecting and care,1 min. reaction time, alcohol free, safe w/ silicone, plastics, latex and Silikomed®, effective against viruses, bacteria, fungi, made with love in Germany.

06.12.2017 12:58:32

XPANDER X4 RECHARGEABLE

New rechargeable PowerRocketBullet, XPANDER effect for easy insertion, Silikomed®, all lubre compatible, antibacterial, 10 yr material warranty, made with Love in Germany.

www.joydivision.de 62

63

BUYERS GUIDE COCO DE MER ROSERAVISHED MASSAGE OIL 100ML

A sensually scented massage oil from Coco de Mer, infused with essential oils that nourish and moisturise your skin, it's body-safe and vegetarian-friendly.

COCO DE MER GEORGE USB RECHARGEABLE VIBRATING COCK RING

An exquisite extension to your lovemaking session, Coco de Mer's George cock ring features 12 speeds and 8 patterns that offer transformative stimulation for both partners.

COCO DE MER ROSERAVISHED MASSAGE CANDLE 200G

Nourishing, moisturising, and exquisitely scented, Coco de Mer's Roseravished massage candle is a sumptuous addition to any boudoir.

COCO DE MER CATHERINE PLEASURE BALLS SET

The trio of kegel exercisers build internal muscles during wear to aid ultra-arousal and release.

www.lovehoneytrade.com

WETLOOK BODY

Body with long sleeves made of lace with wetlook inserts. 90% polyamide, 10% elastane; wetlook 92% polyester, 8% elastane.

MASTURBATOR

Waterproof masturbator with vibration and a warming function (up to 40 °C). 6 modes, 3 intensity levels. Rechargeable.

Material: silicone, ABS.

HALTER NECK BODY

Halterneck body made out of powernet.

With wetlook straps and a press stud on each cup. 90% polyamide, 10% elastane.

DILDO

Realistic penis replica with pointy glans and a strong suction cup underneath the large testicles. Extremely flexible and completely seamless – no sharp edges, no rough parts.

3-PC LACE SET

3-piece lace set with an underwired bra, suspender belt and crotchless string.

Bra and suspender straps are adjustable.

Black. 90% polyamide, 10% elastane.

TOUCH & RABBIT

High-quality technology from Germany! Just press the button and the stronger you squeeze the more intense vibrations.

Available as touch and rabbit.

GLANS VIBRATOR

Glans vibrator with stimulating rotation and lots of soft stimulating dots.

7 vibration modes and 3 rotation speeds.

www.orion-wholesale.com 64

Plus Size More than 50 plus-size-items!

Every item from 48/50 (XL) to 60/62 (4XL)! Every size is a perfect fit! + 49 461 5040-210 or -114 grosshandel@orion.de

www.orion-wholesale.com

1801-079

SUCK-O-MAT®

The mains-powered masturbator with the innovative HANDS FREE MASTURBATION TECHNOLOGY with interval-controlled stimulation. Blow jobs will now be even better and completely hands-free!

65

BUYERS GUIDE

KING COCK 6" COCK - TAN VIBRATING SUPER RING, PURPLE

This beginner-friendly Vibrating Super Ring provides amazing vibrations for your partner, while the super-stretchy ring helps to maintain thicker, harder erections.

VIBRATING SUPER RING, BLACK

Prolong the fun and make pleasure last with this beginner-friendly Vibrating Super Ring! This fun teaser will produce explosive results!

INFINITY SUPER RING, BLACK/PURPLE

The top ring squeezes your shaft, while the lower ring wraps snugly around the base of your balls. Use one ring, or both, for maximum comfort and ultimate constriction.

BALL-BANGER SUPER RING, BLACK

The pleasure bead swings and bangs against your balls with each thrust, creating incredible sensations.

KING COCK 8" COCK – TAN

Incredibly realistic and made in Pipedream’s state-of-the-art rubber manufacturing facility, every King Cock is phthalate-free, latex-free, body-safe and hypoallergenic.

Incredibly realistic and made in Pipedream’s state-of-the-art rubber manufacturing facility, every King Cock is phthalate-free, latex-free, body-safe and hypoallergenic.

JIMMYJANE LOVE PODS – HALO, DARK PINK

Halo features three powerful vibrating tips creating Cyclonic Vibrations which move in a circular motion from one vibrator to the next, twirling around the clitoris.

BACHELORETTE PARTY FAVORS PARTY PECKER GLASSES (8 PCS)

These hilarious Pecker Party glasses are the must-have accessory for your next Bachelorette Party.

www.pipedreamproducts.com SATISFYER 2 NEXT GENERATION

SATISFYER PRO 2 NEXT GENERATION

Pressure wave technology, touchfree stimulation, waterproof (IPX7), battery operated, 100% hygienic and safe, silicone and ABS.

Innovative pressure wave stimulation, 11 programs, water proof (IPX7), USB rechargeable, contact-free enjoyment,

PEAK PERFORMANCE RING, BLACK

The super-stretchy ring helps to maintain thicker, harder erections and is the perfect add-on to any spontaneous encounter!

SATISFYER PRO G-SPOT RABBIT

SATISFYER PRO PLUS VIBRATION

DUO-VIBRATING SUPER RING, PURPLE/BLACK

SATISFYER PRO PENGUIN

SATISFYER 1 NEXT GENERATION

Pressure wave technology, touchfree stimulation, waterproof (IPX7), rechargeable, 100% hygienic and safe, made from silicone and ABS.

VIBRATING SILICONE SUPER RING, PURPLE

Tiny love nodules on the extended “tongue” will excite your partner with direct, intense clitoral stimulation!

VIBRATING SILICONE SUPER RING, BLACK

The powerful bullet provides amazing vibrations for your partner, while the super-stretchy silicone ring helps to maintain thicker, harder erections.

Pressure wave technology, touchfree stimulation, waterproof (IPX7), battery operated, 100% hygienic and safe, silicone and ABS.

SATISFYER PRO PLUS TRAVELLER

Ideal for when you’re out and about, compact size 107x46x35mm, Magnetic closure, 11 quiet pressure wave settings, waterproof and skin-friendly. USB rechargeable.

SATISFYER PRO DELUXE SILICONE DESIGNER STAMINA SET, PURPLE/BLACK

Made from our phthalate-free, body-safe Elite Silicone™, the 3 performance rings range from 1“(2.5 cm) to 1.375“ (3.5 cm).

www.pipedreamproducts.com 66

Pressure wave technology combined with vibrating shaft, touch-free clitoral stimulation, waterproof (IPX7), USB, 100% hygienic and safe, silicone and ABS.

Pressure wave technology combined with vibration, waterproof (IPX7), USB, 100% hygienic and safe, silicone and ABS.

Two powerful bullets provide amazing vibrations for your partner, while the super-stretchy ring helps maintain thicker, harder erections.

Pressure wave technology, touchfree stimulation, waterproof (IPX7), rechargeable, 100% hygienic and safe, luxurious rose gold design with white accents, chrome details, silicone and ABS.

www.satisfyer.com 67

Scene

Send pictures of your local event, trade show, store opening or company celebration to editorial@synergymag.com.au

© Copyright JFK/FUBARWebmasters.com, Chris King/@ReelSeduction, Hew Burney, Rick Garcia/@IndustryByRick, Jeff Koga/@KogaFoto

Send pictures of your local event, trade show, store opening or company celebration to editorial@synergymag.com.au

JANUARY • 2018 •

© Copyright Farley Magadia

Scene