Synergy Issue 15 by Synergy Magazine

Oct • Nov • Dec

Further to our focus on online retail, we’ve looked at Search Engine Optimization and penned an article on five easy SEO areas to complete in order to gain best results. Check the article on Five Easy SEO Wins. Synergy interviewed UK’s Gordan Goodall, cofounder of O-WAND®, a company created with the aim of designing 'the world's most powerful body wand' and, after extensive customer research, created the magnificent O-WAND®. O-WAND® are now actively seeking distribution and representation so be quick if you are interested in this premium product! Check out the interview with the owners of the beautiful Sally Coco chain of stores in Hong Kong. Space is at a premium on this heavily populated island, rents can be exorbitant and attitudes toward pleasure product are rather challenging as you will read.

Synergy is an adult retail industry trade only publication for adults 18 years an over. If you would like a copy or require more for your staff, please email us your details.

Synergy is published quarterly and is posted free of charge to all qualifying adult retail industry participants in Australia, New Zealand and South East Asia. All material in this magazine is subject to copyright and cannot be reproduced in part or full without written permission from the editor. By submitting an unsolicited contribution or you are invited to contribute by us to Synergy Magazine, you agree to provide us with a licence to reproduce your material, including images, in print and electronic media with the right to edit written material. Articles and advertisements express the opinion of the authors and are not necessarily those of Synergy Magazine. ABN 90 929 416 369.

Catch some of the action from the US ANME Show in Los Angeles and SEXPO Brisbane and don’t miss our ME profile on Intimate Stylist and Sex Toy Critic, Candy, from Sally Coco in Hong Kong. As always, we hope you enjoy this edition, we’d love to hear your feedback, and don’t forget to always send us announcements about your company, products and staff! I would like to extend a huge thank you to our contributors and advertisers.

Bianc

Editor-in-Chief

CONTENTS Trade News....6 Movers and Shakers....12

New....14 FOCUS - 5 Easy SEO Wins....20

A Synergy Magazine PO Box 8145 Melbourne 3151, Victoria, Australia P +61 (0) 435 406 607 E Editorial Advertising General

editorial@synergymag.com.au ad@synergymag.com.au info@synergymag.com.au

W www.synergymag.com.au

FOCUS - Their Sex Lives in Your Hands....26 ANME July 2017....28 FOCUS SallyCoco....34 SEXPO BRISBANE August 2017....38 FOCUS - O-WAND....43 ME - Candy Chan....46 Reviews....48 Best Sellers....50 Buyers Guide....54 SCENE - ANME 2017....64 SCENE - SEXPO....66

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NEXT GENERATION OF PROSTATE STIMULATION

2016

Best Male Product 2015

Best Male Toy

by Sign Magazine 2016

WINNER

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trade news Wins Sex Toy Award in Glamour Magazine

Hot on the heels of this month’s earlier Glamour videos, ‘Inside the Largest Sex Toy Factory in America’ and their Facebook-based ‘How Sex Toys Are Made’, Doc Johnson is proud to announce that its Original Pocket Rocket has just claimed a coveted Sex Toy Award in Glamour Magazine’s new October 2017 Issue, which hit newsstands this week. In “The Sex Toy Awards”, Glamour describes The Original Pocket Rocket’s must-have appeal, saying that the “textured head and surprisingly robust motor on the travel-sized and affordable Doc Johnson Pocket Rocket has earned this vibrator a dedicated following.” Glamour adds, “plenty of customers tell me it’s the only one they’ll ever need.” Doc Johnson’s COO/CCO Chad Braverman said, “We’re very excited that our Original Pocket Rocket was recognized by Glamour as one of the best pleasure products in the world. The Pocket Rocket debuted in 1993 when we noticed that the market was lacking a vibrator specifically designed for clitoral stimulation; and to this day, women and couples all over the globe swear by its compact form and ultra-functional design. Today, the Original Pocket Rocket remains one of the best-selling, best-performing pleasure product in Doc Johnson’s history, and the fact that Glamour’s write-up perfectly echoes our vision of the product is extremely gratifying.” Doc Johnson’s VP of Sales and Marketing, Scott Watkins, added, “Based on the incredible buzz and demand we’ve seen from consumers and retailers via all of our media placements thus far, we expect this campaign to have a similarly strong influence in driving consumers to stores. Our Original Pocket Rocket is currently in stock and ready to ship, we recommend that our retail and distributor partners stock up as quickly as possible to capitalize on this latest endorsement.” www.docjohnson.com

US Chain Peekay Stores Plan Asset Sale after Filing Chapter 11 Bankruptcy Peekay Boutiques, which operates a US retail chain of sexual wellness products under various store brands, filed for Chapter 11 bankruptcy protection, reporting $72.6 million in debts. Under four banners — Lovers, Christals, ConRev and A Touch of Romance — the company operates the bulk of its 46 stores in Washington state and Oregon, but also has locations nationwide. It also has affiliated ZJ Gifts stores in Texas, Colorado and Oklahoma. In the Chapter 11 filing, Peekay listed about $1.1 million in trade debt to various well-known sex toy and novelty manufacturers that are creditors with unsecured claims. The sex toy maker with the largest claim is owed $293,000 for unpaid merchandise. Peekay’s Lovers division consists of 23 stores in Washington

and Oregon, along with nine A Touch of Romance stores located in Los Angeles, Orange, Riverside and San Bernardino counties. ConRev has four stores in Los Angeles and Orange counties, as well as 10 Christal’s stores in Texas, Tennessee and Iowa. Peekay has a total of 338 employees, 136 of whom are full-time employees. The chain, founded in 1982 by Phyliss Heppenstall as a family business, was acquired in 2012 by private equity investors who borrowed heavily to acquire several regional retailers in hopes of building a national franchise. The Chapter 11 filing for bankruptcy protection capped years of unsuccessful restructuring and sale efforts, including an attempted initial public stock offering and tentative sale agreements.

Lovehoney Showcase ‘Broad City’ Down Under It was a timely week to introduce the Broad City Range to over 50 retailers and Store Managers at the Roadshow as September 13th saw the premiere of its fourth season worldwide. Global media titles continued to feature the range this week, including Pitchfork, Health, Bustle as well as a glowing review from Playboy. Jim Primrose said, “I was delighted to be able to show the brand new Freed collection, which stands out with its deep burgundy and rose gold colourway. I had a fair few people try on the Pegasus from the Broad City range, the ready-to-go pegging kit from the range.

The ever nomadic Lovehoney Trade Sales Team has reported a fantastic reaction to their latest licensed range, Broad City, at the Calvista Roadshow. Jim Primrose, International Sales Manager Lovehoney Trade, was in attendance at both Brisbane and

Sydney shows after an epic trip from Scotland via Hong Kong. Showcasing the Fifty Shades Freed Official Pleasure Collection alongside the fun and funky Broad City Official Pleasure Collection, Primrose reported lots of ‘Yas Kweens!’ – one of the catchphrases from the Comedy Central show.

Calvista has such a great team and Susy and Laura’s meticulous planning ensured that the 15 exhibitors representing almost 40 brands arrived from across the globe in the same place at the same time. The hospitality and organisation of the Calvista team was first class. Thank you to the team and Roger and everyone involved.” www.lovehoneytrade.com

OXBALLS Sign AC Wholesale Oxballs is proud to announce it will be extending its Australian and New Zealand distribution footprint with a partnership with the Perth based AC Wholesale team. AC Wholesale is a brand focused Australian Distributor. The company was founded in Western Australia by CEO, Mark Coleman, initially as a distributor for Andrew Christian. Following this successful partnership, the company has expanded into the toy market, focusing on obtaining quality brands and offering exceptional customer service to the Australian and New Zealand markets. “We’re so excited to be getting involved with a team such as ACW—a team we know will be a great fit for our products,” said Ryan Fraga, Director of Sales and Operations for Oxballs. “This move is aimed at expanding our

presence in the Australian market. We chose to add a partner which is focused on presenting their product lines as a portfolio of curated choices, as we believe this will benefit all retailers in understanding our brand and how to buy in order to create a successful Oxballs offering in their stores.” We are proud to have the chance to increase our presence on a global scale with renowned distributor, AC Wholesale. The addition of new partnerships along with customer service from our highly experienced sales team has been the cornerstone of growth for Oxballs. www.oxballs.com

trade news Luxury O-WAND® Seeking Australia and New Zealand Sales Channels The UK team behind the premium O-WAND®, are reaching out to adult sales channels across Australia and New Zealand. The inventors and manufacturer of the O-WAND®, a rechargeable, waterproof and ergonomic bodywand, has an amazing 12,000+ RPM. Compared to other plug in models on the market, this is vibrations ahead!

The O-WAND® came to fruition after listening and researching into what people wanted from a personal massager. Since the official release in November 2016, the O-WAND® has gained a solid following from worldwide bloggers and this has been rewarded with winning two awards at the 2017 International Red Dot Design Awards in the Sex Toy and Massage Device Categories.

Exclusively designed, this is a high-end luxury item for the discerning customer. From opening the hand finished box, to viewing and turning on the wand, this product exudes elegance. Covered in body safe Platinum Grade Silicone, with contrasting ergonomic rose gold handle, customers are suitably impressed. In fact, it definitely makes you go “O!”

Sex Toy Blogger Cara Sutra “…I’m both ecstatic and shocked to reveal that the O-WAND® Vibrator absolutely and completely works for me. I had given up hope on finding another wand vibrator

The O-WAND®, has an EU Design Patent whilst the US Patent is pending.

Erotic Calendars 2018 Now Available from ORION Wholesale ORION Wholesale’s new, neutral calendars for 2018 are now available – get your new versions of the best-selling calendars, which guarantee a sale, now! The erotic specialist has eight different versions available this year – one of them being the new pocket-sized calendar. The pin-up calendars are shrink wrapped for damagefree delivery. The pin-up calendars come in packs of 10 and the pocket-sized calendars come in packs of 25 and in 7 genres.

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with the amount of power and the style of vibration which persuades my clit to tip over into the orgasmic abyss every time…” The O-WAND® has a mainland EU Distributor, EroPartner on an exclusive basis, and are now looking further afield. Partners should be those that stand out from the crowd, can help jointly promote the product to their existing customer base, as well as bringing it to the attention of new customers. www.o-wand.com

Standard Innovation Issues Patent Notifications to AAE Show Exhibitors Standard Innovation® attended the Asia Adult Expo at the Hong Kong Convention and Exhibition Centre to inform exhibitors of its intellectual property rights covering the We-Vibe® brand couples vibrators. The company and its legal counsel delivered patent notifications to 13 exhibitors at the show to educate them on Standard Innovation’s Hong Kong patent rights covering its couples vibrator products.

the market that potentially infringe our couples vibrator patent. Manufacturers and retailers must be aware that we will go to significant means to protect

“We are an innovation focused company, and our most valuable asset is our intellectual property,” said Frank Ferrari, president of Standard Innovation. “In recent months, we have seen an increase in products on

our investment and pursue those who attempt manufacture, market or sell products that infringe our rights.” Standard Innovation holds patents on its couples vibrator products in Australia, Canada, China, the European Union, Hong Kong, Mexico, and the United States, and has patents pending in Australia, Canada, China, the European Union, Hong Kong and the United States. Standard Innovation is represented by Osler, Hoskin & Harcourt LLP as coordinating litigation and intellectual property counsel, and Osha Liang LLP for U.S. litigation matters. www.we-vibe.com

Playboy Founder Hugh Hefner Dies at 91 Hugh Hefner, the founder and creator of Playboy, has died. He was 91. It is reported that Hefner passed away of natural causes at his mansion in California. Hefner was the founder of Playboy magazine and related enterprises who revolutionized publishing and helped move the sexual revolution of the post war generation. Hefner started his business in Chicago, where in 1953 he laid out the pages for the first issue of Playboy. The magazine had financial issues several years ago when it announced it would no longer publish images of fully nude women. Sales plummeted, and early this year Playboy started publishing nude photographs again.

Born Hugh Marston Hefner on April 9, 1926, in Chicago, he became the marketing tool for Playboy — complete with silk pyjamas and a smoking jacket, along with his trademark pipe. After a string of marriages, in 1989, at age 63, he married that year’s 26-year-old Playmate of the Year, Kimberly Conrad. They divorced in 2010. A number of years later, at 86, he married Playmate Crystal Harris. Hefner remained as editor in chief of the magazine until his death. His youngest son, Cooper, assumed the role of chief creative officer. Hefner is survived by Harris and four children — daughter Christie and son David from his first wife Mildred Williams and

sons Marston and Cooper from his second wife. According to the Los Angeles Times, Hefner will be laid to rest in a Westwood, California, crypt beside Marilyn Monroe.

trade news Pipedream’s Icicles Plugs Appear in Allure and Women’s Press Pipedream Products’ Icicles line of upscale glass massagers has become a favourite amongst consumers and retailers as the glass trend continues to gain momentum. Recently, the elegant Icicles anal plugs have garnered the attention of women’s mainstream press, as editors look for an approachable yet quality item to recommend to their readers. The Icicles No. 48 plug, which features a hand-blown floral base, appeared in a story on Allure.com that stated, “Want to hear a secret about glass toys? They are great for temperature play.” The plugs also appeared on Bustle.com and the leading women’s fashion and lifestyle site, Refinery29, which

quipped “Yes, you can get a killer plug on a budget too… It’s easy to insert, lightweight, and easy to disinfect.” Pipedream’s Icicles line is made of coloured borosilicate glass that is hand-blown and never painted. The elegant designs, which range from G-Spot to anal play, offer varied textures and shapes all at a good price, making them ideal for the glass beginner. While the entire line has been a hit, the Icicles plugs, and specifically the No. 48 flower bud anal plug, has become coveted by both press and consumers. The approachable size and feminine appeal has made it a top seller. For this reason, Pipedream Products recently introduced 16 new Icicles SKUs, including new decorative plugs including diamond, rose, and heart shapes. The collection will also be available for purchase with Pipedream’s new Shelf-N-Shop system—an all-inclusive

merchandising solution designed to drive profits and take the work out of creating an eye-catching display. This inexpensive in-store system includes all the shelves, hardware, graphics, 3D signage, products, and testers you need to turn your ordinary wall into a high-profit destination. www.pipedreamproducts.com

Pipedream King Cock Tours Europe and Goes Viral Pipedream Products first unveiled their giant King Cock in July 2016 at ANME and then at eroFame the following October. Now, nearly a year later, the giant phallus continues to bring joy to the broader European community as it tours across Europe visiting industry shows and events. A photo of the 12-foot King Cock being transported on a trailer was posted to the popular Dutch photo sharing site Dumpert, on September 28th, and has since garnered over 280,000 views. The post humorously captioned, “Your Mom’s delivery is on the way.” This is not he first time European public has enjoyed the giant King Co*k. A post to Dumpert in January received 480k views. “Three years ago we unveiled our proprietary line of top quality, handdecorated, American made dildos and it was an instant hit,” stated Nick Orlandino, CEO and Chairman

of Pipedream Products. “We set out to create the biggest cock in world, and it is exciting to see it celebrated and enjoyed by so many on the world stage.” The giant King Cock was created as a promotional tool to celebrate the mega-manufacturer’s award winning King Cock line. The line now has sold over 2 million products all made in Pipedream’s state-of-the-art manufacturing facilities. Carefully crafted and made from phthalatefree, latex-free, hypoallergenic PVC rubber, the King Cock collection is the most realistic American-made rubber on the market and it’s guaranteed to fly off the shelves. This month Pipedream Products will introduce a new color, Tan, as well as new sizes and shapes ranging from 5”-15,” which they expect to be a huge hit at the eroFame show in Germany. www.pipedreamproducts.com

Pipedream ADD

MOVERS & SHAKERS

David MELLINGER

Promote yourself and your new staff here. Send a photo and a short introduction to editorial@synergymag.com.au

Topco Sales is pleased to welcome David Mellinger as the company’s CEO, a move that further fortifies the iconic brand’s growth. The business veteran is the latest addition to the close-knit Topco Sales team as the company prepares for the next phase of restoring its prominence as an industry leader. “I have been known in my career as a team builder with big-picture leadership and I look forward to building Topco Sales into an even bigger brand,” Mellinger said. “I plan to add to Topco Sales’ talented team with a strategic and open-minded approach to keeping Topco Sales competitive in this fast-changing industry. [COO] Autumn O’Bryan has done a great job directing the team to regain Topco Sales’ prominent position in this space, and I look forward to learning from and collaborating with this talented team while putting my skills to the test as I help build the next generation of Topco Sales.”

Sales’ ongoing mission to reclaim its place as a figurehead in the adult industry. Additionally, Mellinger will strengthen the B2B side of the brand’s business by combating online discounters and enforcing fair pricing to protect customers’ bottom lines. “I was given an incredible – and challenging – opportunity to breathe new life into the iconic Topco Sales brand, and now David joins the team to help take us even further,” O’Bryan said. “His years of business experience and passion for innovation make him a strong fit for where Topco Sales is moving and I trust he can make a measurable impact on the way Topco Sales operates in this day and age. I look forward to seeing what we can accomplish together!” Mellinger will be based at Topco Sales Southern California HQ and can be reached at david.mellinger@topcosales.us.

Mellinger will focus on updating procedures and improving efficiency as part of Topco

Topco Sales is proud to welcome Cheri Curry as Sales Account Manager, a role that will fortify the company’s sales team with honest leadership, drive, and purpose – consistent with the iconic brand’s current mission. A seasoned industry member with a career rooted in sales development, Curry will be responsible for building B2B relationships trainings while reinforcing Topco Sales’ Private Label Program as the company enters its second year of leadership under COO Autumn O’Bryan.

Cheri CURRY

“Cheri is a familiar face who is well-liked and respected in our industry,” O’Bryan said. “She has a diverse background in sales, marketing and business development, which is exactly what Topco Sales needs for its growing team, and her experience with lubricants will be an asset as we delve deeper into our USA-based

private label capabilities. Her enthusiasm and gusto is contagious and it has been a pleasure incorporating Cheri into our close-knit team.” Throughout her industry career, Curry consistently increased sales numbers while developing proven communication and account management strategies that allowed for growth across the board. As Sales Account Manager, Curry will build new domestic and international contacts and use her vast knowledge of lubricants and topicals to build Topco Sales’ expanding Private Label Program catalog. Curry came on board at the start of the recent ANME Founders Show and dove feet-first into the trade show groove with a palpable enthusiasm. She can be reached anytime at cheri.curry@topcosales.us.

www.topcosales.us

ECN

East Coast News has announced the addition of Lynda Mort to its growing team as Vice President of Sales and Marketing. According to the company, Mort comes with an impressive resume, boasting degrees in both design and business that bring a unique background to the company. Recruited out of college, Mort worked for a Fortune 500 company for five years with specialties in business development, strategic planning, and succession planning and also comes with more than seven years of experience in the adult business, most recently having worked for a large manufacturer as its Director of Business Development.

Lynda MORT 12

“To say I am excited to join the team at ECN is an understatement,” said Mort. “I look forward to the next few months and getting to know the

process, employees, vendors, and customers on a more personal level. It is an exciting time for ECN and I am truly honored to be a part of their future and growth.” Mort will be based out of the Van Nuys, California office, and will travel between all three East Coast News facilities often to be with staff and customers. “We are very excited to have Lynda coming on board to help us continue a great image and to bring our amazing staff and organization closer together,” stated Frank and Michael Koretsky, managing partners for East Coast News. “With our current talent and some new talent on board, Lynda fits in perfectly. We look forward to a quick start and move right into the fourth quarter and new year.”

lynda@ecn.com

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Focus

EASY

First, let’s dial it back to what SEO actually is. Here’s my nontechy definition:

New to Search Engine Optimisation? Rose Crompton round up some easy SEO strategies for quick wins. If you own and operate a website, then ‘Search Engine Optimisation’ (SEO) is a phrase you’ve probably come across. But for those of us who aren’t trained in digital marketing or work with SEO every day, it can feel like there’s a lot to get your head around. Keywords, page rankings, broken links and meta data are all concepts you know will help ‘up your SEO’, but implementing these strategies when you’ve never done it before can be daunting. Take it from someone that’s had to self-teach to get a foot in this game!

SEO means making sure your website includes elements that make it easy for search engines like Google, Bing and Yahoo to read your site. This is how they know to return your website and pages as a relevant link on the Search Engine Result Pages (SERPs). Get into good SEO habits and you’re more likely to reach that coveted SERPs number one spot. But getting there takes hard work, a bit of time and discipline. Increasing your SEO ranking can be a slow process. The search engine bots can take their sweet time to crawl and categorise your site correctly. Well, the poor darlings have got millions upon millions of sites and pages to crawl, with new ones being added daily. Thankfully, there are some SEO strategies that allow for quick wins and visible positive results from the off. Unfortunately, it does come back to getting your head around keywords, backlinks and meta data, but we’ll break each one down in an easy to understand way so you can kick them straight into action.

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Focus #1 – Avoid duplicate content As a content and copywriter, this is one of the first bits of SEO advice I give my clients. For the search engines to take you seriously, you need to avoid copycat content. Search engines (especially Google) penalise websites that have pages with exact matching copy, because you appear as being a bit spammy.

How does duplicate content make it onto your site? Product descriptions tend to be the main offender — so ecommerce owners, take heed! The Quick Win: Don’t hastily upload new products with the description provided by the manufacturer. Spend a couple of minutes playing around with the wording. Add a simple sentence at the beginning, middle and end to make it more original.

#2 – Fix broken links and claim backlinks Linking is a big thing in SEO. Both onsite and offsite links can affect your domain authority (how well trusted/reliable the search engine’s think your website is). First, deal with onsite links. A bunch of 404 errors (broken links) devalues your site. Make sure that any pages, menus and blogs that include links go to the right place. Next, tackle your offsite links. These are links on other people’s websites that should link back to yours. You may also hear them called ‘backlinks’. Getting a good number of backlinks from other trusted websites (so not any old spam-tastic site) helps grow your domain authority. The Quick Win: Free web tools like brokenlinkcheck.com and deadlinkchecker.com make it easy to identify any pages where 404 errors turn up. You’ll then need to redirect the page to the correct place in order to fix the link. For offsite links, you may need to do a bit of Google hunting to find where your brand name’s appearing. Contact the site’s owner and simply ask them to link back to you. If these sites include broken links, that maybe go to old URLs you’ve changed, then provide them with the correct redirect.

#3 – Use your keywords Once you’ve identified the keywords you want a specific page to rank for — ‘sexy red lingerie’, or ‘silicone G-spot vibrators’ for example — make sure you’re putting those chosen keywords in the right places. The Quick Win: Whether it’s a blog or a product page, your keywords should appear in your title tags (H1 titles, and H2 if applicable), within the first two sentences of any copy and in the page URL (www.YourSiteName. com.au/KEYWORDS). The meta

description no longer has to include keywords, since Google changed this in 2009, but it doesn’t hurt to pop them in. A standout meta description with key phrases in gives your audience a more specific understanding of what’s beyond the link, so it can help improve click through rate.

#4 – Aim for quick load time People don’t like waiting for things and web pages with slow load times are considered to be stuck in the dark ages. Slow pages get less traffic, higher bounce rates and as a result it affects your SEO. The Quick Win: Use free tools like Google’s PageSpeed Insights or gtmetrix.com to see what load time your site’s running at. These tools are great at giving recommendations on how to speed your site up so it loads quicker.

#5 – Set your locale People tend to search for services and goods that are local to them, which is why it’s important to tell Google where in the world you are. Especially if you’re using a dotcom rather than a dotcom.au web address. The Quick Win: It’s free and quick to set up a Google Places listing, so that people in your area can find your business. Also, check listing websites and business directories to make sure your name, phone number and address are all correct and consistent, so the search engines – and ultimately your customers – can find you.

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“Get ready for your life to change.” 02/2017 USA

“this sleek oral sex stimulator that would look more at home with all your pricey beauty products” 10/2016 USA

“But nothing, and I mean nothing, has compared to what an indirectclitoral stimulator, or “touch-free,” toy does.“ 05/2017 USA

www.satisfyer.com 23

“Sweet baby Jesus, I‘m never nothing I‘ve ever experienced www.cosmopolitan.com/uk/love-sex/

www.satisfyer.com ⋅ Distributor prices upon request. Your contact: sales@satisfyer.com

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Focus

Their sex lives in your hands As a content writer for the erotic trade I’m often asked by people outside the industry, “what do you love most about it?”. My handon-heart answer: “being part of a community that helps people have better sex.” As both a writer and a shopper of adult goods I know first-hand that there’s tons of great e-tailers with informative blogs. And there are amazing bricks and mortar stores with well-informed sales assistants. By-and-large, the info the adult retail industry is putting out there is awesome. But where there’s good, there’s also some bad. I spend a lot of time reading content that adult retailers put out and visiting adult stores. Sadly, there are occasions when I feel more pain than pleasure when browsing blogs or listening to sales assistants. Example: the time I read a blog about gags. As part of the “kinky play” the blog suggested heightening anticipation by leaving your partner alone in the bedroom, restrained and gagged.

Selling sex toys comes with important responsibilities, so thinks Rose Crompton.

Hopefully you’ve spotted the issue here. If not, this philosophical thought may help: if there’s no one there to hear someone choking on a ball gag, because a kinky games gone wrong and their hands are tied up so they can’t remove it, are they really making a sound? OK, I know this is an extreme example, but it highlights the responsibility that sits with adult retailers when it comes to providing safe and accurate customer advice. UK company Lovehoney, totally get it. They put such weight behind offering the best customer service and advice around sex that they’ve recently teamed up with a local college to create an accredited Sexual Happiness qualification for their staff. It’s a clear demonstration of a company

taking their responsibility to their customers so seriously, that they’re encouraging employees to want to be trained up properly on the products they’re selling and discover how they can help people have better sex. They’re not the only company taking their responsibility seriously. As I said, there are heaps of adult retailers out there doing great things, but so often there’s more we could be doing. But, where can you go to get good information? Or who can you call on to be confident that your blog’s full of accurate advice that helps rather than hinders, your customers? You don’t have to set up a qualification to make sure you, your staff and your online store are well-versed. There’s help a-plenty to tap in to.

Staff training on products Many manufacturers offer staff training. They know their product(s) better than anyone and they want you to know their product and understand it so you’re in a better position to sell

it to the right person. They can tell you who it’s been designed for, how it should be used safely, and more. Reach out to them and invite them to do a staff training session. Brands like Fun Factory and LELO are particularly awesome as they have heaps of literature and sales information specifically for retailers.

Invite an expert in While knowing how products work is one thing, in our industry it also helps if there’s an understanding of why it might be used, and the situations it may be used in. This means being somewhat familiar with the lifestyles some of your customers like to lead. If asked, “Why should I use a leather paddle, rather than a riding crop and how might this affect my partner?” and you can’t give an accurate answer, rather than BS-ing a customer fill your knowledge gap by asking someone that knows! Why not invite a professional Dominatrix to talk to your staff about the products they so often sell to the BDSM scene? Or an openly trans-woman to discuss how they may use various toys or packer? For online store managers, ask these experts to write for you? Work out a content budget and ask if they’ll write you a blog.

Sex and how each of us engages with it can be so beautifully varied. If you can go some way to understanding the how and the why, then the advice and product suggestions you’re able to offer to customers will be so much more worthwhile.

Blogs, books and trusted sites Should you choose to do some self-learning, or want to write online content yourself and be the expert, then make sure the information you’re getting is accurate and reliable. Check out trusted manufacturer sites like LELO, or well-established blogs like ohjoysextoy.com, kinkly.com or carasutra.com. Offline, search between the pages of books written by sex experts and trained relationship therapists to broaden your knowledge.

Final thought… I’m really proud to be part of the adult industry. It’s changed a lot, even in the short decade I’ve been a part of it; both the types of businesses that are putting their stamp on it, but also because of what customers expect. Crap sex toys and crap sex advice doesn’t cut it anymore (thank goodness!). We’re in a privileged position to help people enjoy sex to the maximum! The responsibility that sits with us as a result is one we should be proud to have.

There’s also a plethora of sex toy bloggers. Read through some of their content and if you think they’ll be a good fit, get them to be your expert. Many of them take what they do very seriously and go to great lengths to ensure what they write is honest and accurate.

Anme

The Summer premier trade event for adult pleasure products, the Adult Novelty Manufacturers Expo (ANME), took place again at the Marriott Burbank in July.

J U LY â&#x20AC;˘ 2 0 1 7

With over 900 North American based manufacturers, this trade show is the dominant buying event for the adult retail industry. Buyers and Retailers from around the globe attend to view the latest and greatest current, new release and trending adult product.

Â© Copyright Farley Magadia

Anme

Â© Copyright Farley Magadia

Focus

When and how did you first start your involvement in adult retail? Intimate Lifestyle Store

Established: 2010 Founder/Managing Director: Vera Lui & Picco Chu Head Office: Hong Kong Staff: 17 Store(s): 3 URL: www.sallystoy.com

The idea of Sally's Toy came from our personal adventures. The story began in 2010. The then 24-year-old me met the 30-year-old he. Each of us had a previous relationship that lasted more than five years. But either of us had a satisfactory sex life during that time. This time we wanted to make it right. Only then we realized how ignorant we have been our whole life about sex. Born in a traditional local family, studied in local schools, I had almost zero sex knowledge. One day he gave me a vibrator that shaped like a cigar, it was a PowerBullet from BMSFactory. He told me to explore myself with it. On that night, I waited till my families were deep asleep. Then I stared at the alien object with no clue what to do with it. So I googled for hours and I learnt more about sex than my entire life! I learnt about the clitoris, how to female masturbate, and so much more. On that very night, I had my first orgasm.

Afterwards, vibrators and other intimate objects have been always around us. They serve two main functions: as a learning tool about my body and just to add more fun in our intimate life. With a much deeper knowledge about sex and being honest about it, we had a lovely and very comfortable relationship. It turned out sex is very important in a relationship and in life. We wanted to share with others what we have learnt: A quality, healthy sex life makes your life better! As we ponder deeper into our thoughts, having a quality sex life means much more than merely getting an orgasm from time to time. The whole experience, the mood, the feelings, they all matter. That's why we are not just another sex shop. We are an Intimate Lifestyle Store. It's a small shop that sell knowledge first, and product second. We promote how to have a quality, fulfilling sex life and relationship with our careful product selection of fine, quality and safe intimate objects.

Stylists. We use our professional expertise to curate the best ideas that light up your intimate life. We love that when customers have a better sex life because of our advice and our help. And we love that our Intimate Stylists love what they do.

What are some of the best things your business has done.

How serious is the experience of a well-made quality intimate object, especially for first-timers? Imagine your first sip of red wine, or your first oyster. If you started with inferior stuff, you may think that all red wine and oysters in the world taste terrible. With that in mind, we only offer products with the best quality, best safety and the ones that really perform well.

We are proud that some NGOs (non-government organizations) consider us as an NGO that is doing really well (like being able to sustain itself financially). In a way we are a social responsible company and we hope we can continue to be a successful one. We engage in a lot of activities that we don’t profit from. Like giving workshops and lectures to students, creating videos and flyers about sex knowledges, working with NGOs on various projects. These are our ways of contributing to our society. So when people buy from us, they are actually helping us to educate our society with more positive sex knowledge. We believe that’s what a good business should be. Channeling the wealth of the fortunate ones to help build a better world.

We are proud that our customers are happy with us, our employees are happy with us, and we believe we are doing something good for humanity.

What are a few of the key variables in order of importance to ensure the best chance of success in adult retail? Find a market segment that you can be No. 1. Refine the market segment until you can be the best in that segment.

What makes a great store? The shopping experience. Good shops sell good products. Great shops sell great services. Extraordinary shops sells exceptional experiences, so when they remember your shop, they remember not the products they bought but the great experiences that they had in your shop.

What variables define a great store location? For us, it’s conveniently located in downtown shopping district but discreet enough so a customer’s colleagues or friends have small chance to see him/her walk in.

When we decided we were going to do start a sex shop, we had zero experiences in running a retail business. But luckily Picco was a good programmer so we created our online shop without outside help. From there we explored our way into our own sex toy adventures.

What are your store trading hours/days and how many days or hours a week do you work in your business? Our stores open from 12:00 noon to 8:00pm. We basically work 24/7, even in the shower we discuss what our next marketing campaign will be like.

What do you love most about your adult retail business? We don't have sales people, we don't have customer service personnel. We are Intimate 35

Focus What proportion of your sales is repeat business vs new business? Half and half. Repeat customers are important to us but we also rely on tourists, which might be one-time customers. Sex toys are still new to many locals, so every day there are newbies buying their first sex toy from us.

How do your sales staff present themselves to a customer? We conduct regular internal trainings and workshops to our intimate stylists on product knowledges, sex knowledge as well as how they can serve their customers better. Listening is a major part of our job. If the customers are willing to share, we always love to listen to their stories first so we can find the best products for them. What do staff most love about their jobs at your business? Helping others to explore and improve their intimate lives. Also we encourage our staff to explore their possibilities on our business platform. Some staff love hosting art events; some staff love writing online articles; some staff love giving workshops. It’s our intention to help staff explore and excel expertise of their own other than being a good staff in a sex shop.

What size are your stores? Each of our stores are around 500sq feet. And it’s already huge compared to other sex stores in Hong Kong. The size is just right to engage in intimate conversation with customers. We make it cozy and display products in a way that encourages customers to explore. We are not a supermarket so the products are not lined up neatly waiting for customers to pick up and pay at cashier. We collect vintage furniture and decorations so it’s almost like an elegant adventure for customers to visit our stores. 36

How often would your business change a store layout or re-merchandise? As much as we can.

Does your business target a specific customer demographic? How would you define your customer base? Although we refer ourselves as female-friendly sex shop, anyone looking for quality intimate objects are our potential customers. Our customers are those who look for something more for their intimate life; those who are willing to pay a bit more for better products.

If we look at your adult retail business 5 years ago versus now, what changes did you see and how have you responded to them? 5 years ago I only needed my own two hands for brands that are good. New products came twice a year. Marketing meant a Google ad and a bit of Facebook; Customer service meant email and phone. Now I need my hands and feet and my partner’s too, to count brands with great toys. New products every week. Marketing means Facebook, Instagram, YouTube, Google Ad, Newsletter,

What trends has your business observed in adult pleasure products? It’s getting harder and harder to differentiate true European/ American brands verses mywhole-team-is-Chinese-but-Ihave-a-UK-registered-addressso-I-am-an-UK-brand brands.

How does your business keep informed about adult pleasure products? Besides reading every issue of Synergy magazine, we also listen to customers recommendations. Sometimes they know things that we don’t!

What have been some of the best selling items of all time for your business? Interviews on Online and traditional media. Customer service means email, phone, Whatsapp, WeChat, FB Message, IG DM, maybe SnapChat or Line next year. We cope by working twice as hard, and stay true to our core values.

Kegel balls for women and Tenga Flip Hole series for men.

What categories of product do you carry?

What are you doing/can you do to get more customers?

Intimate Lifestyle is about fun, and also being healthy. Sex toy and BDSM are obviously a big part of our business. But we also have classy lingerie, perfume and the menstrual cup. They make up a significant part of our business too.

We have been trying to put more efforts into social media this year.

What are some of your best selling brands? LELO, We-Vibe, Fun Factory, Tenga, Crave and Womanizer are our best selling brands.

What makes a great brand? The vision it stands for, that which can stand the test of time.

How important is new product in a store? Customers want new stuff. Sometimes new products are good for sales and sometimes it’s good to have a conversation with repeat customers.

What variables can ‘make’ or ‘break’ a product in a store? If our intimate stylists tried it and believe in the product, it will naturally sell!

with other brands or stores to reach new customers.

How do you view the trend toward online shopping and the changing role of the physical shops? I think it is the nature of human to enjoy shopping in a physical shop. Especially you need to feel the vibration to understand if that’s what you want. Having a face-to-face shopping experience with a nice salesperson cannot be easily replaced. On the other hand, the convenience of online shopping is unparalleled and the demand will only keep growly. I believe successful physical shops will have to focus more on giving a great shopping experience instead of being a convenient way to buy a product.

What advice could you give someone intending to start in adult retail today? Don’t try to copy someone. Be original. Find a gap in the market and fill it with your business. Make sure you have strong advantages in being the best in that gap.

What promotional activity do you engage in? Online/offline Other than the standard online ads, social media stuff, we make YouTube videos on sex knowledge in general besides product videos. We share our story and what we know about sex in colleagues, NGOs. We participate in various art events, film screening. We host workshops in our shops. We go on interviews on various online and offline newspaper, magazine, TV, radio stations. We even participated in a reality TV show, although it was not really related to our business. But as owners we grasp every chance we have to put our face out there and let people know about us. We always look for crossover 37

Sexpo

SEXPOÂŽ is about health, sexuality and adult lifestyles. Brisbane SEXPO was held in August and apart from exhibitor retail stands with lingerie and adult pleasure product, numerous local performers and international adult stars made feature appearances.

BRISBANE

Since its debut in 1996, SEXPOÂŽ has attracted over three million visitors.

Sexpo

Focus

How do you promote and create awareness for your brand and products?

Founder/Owner/Director: Gordon & Carolyne Goodall, Sanjay and Varsha Lad

City: Basildon, Essex, United Kingdom

Founding Year: 2015

Web: www.o-wand.com

How and when did the company start?

How and to what countries are you selling to?

In terms of growth, where do you see yourselves now?

My wife and I founded Mr & Mrs Toy® in 2015 together with my lifelong friend Sanjay Lad and his wife Varsha. We created the company with the aim of designing 'the world's most powerful body wand' and, after extensive customer research, our dream became reality with the creation of the O-WAND®.

Alongside our online store, we have signed an exclusive deal with EroPartner for European distribution. We are now looking at retailers worldwide to promote the O-WAND® to both existing and potential customers.

We have always intended that the O-WAND® be a global product, hence the supplied international plug adaptor. The steady growth in social media and online information means that today’s consumer can be ever more discerning in their pleasure product choice, and we have developed the O-WAND® in direct response to this.

Initially we promoted the O-WAND® on Twitter and Facebook and were overwhelmed with the response from bloggers and sex toy reviewers. Reviews and testimonials are vital in marketing the O-WAND® in order to let our customer make an informed buying decision. As a result of this feedback we entered the RedDot Design Awards and were over the moon to win 2 Awards for the O-WAND® this year. We have also taken on board some of the comments from bloggers and made various changes, such as creating imagery demonstrating the recommended holding positions for maximum O-WAND® comfort and we are shortly introducing a storage bag as standard with all O-WANDs®. 43

Focus What are your thoughts on direct sales channels such as Amazon/Ebay? We are not opposed to Amazon or EBay and are aware that some of our retailers use these mediums. However, you can’t beat distributors or retailers who have a passion for and knowledge of both their products and customer base resulting in great customer service. These are the ones that succeed in the long term.

What percentage of your product do you think is sold online versus brick and mortar retail stores? The internet is great for adult retailing, however many bricks and mortar stores offer our customer a personal touch, so for us it is approximately 50/50.

How have your experience been to date working with retailers? We want to support retailers in every way that we can. During the O-WAND® developing stages, we contacted many UK retailers to discover first hand what was missing in the personal wand sector. A high quality rechargeable was clearly missing from the market. Now we have developed it. It is essential to listen to your retailers in order to work alongside them in promoting and selling to their customers.

How is your distribution strategy evolving? We have established a strong relationship with EroPartner who were very impressed with the quality and design of the product. We relate to the way in which they operate and they will be taking the O-WAND® to EroFame this year.

Are there any country specific trends globally or are some countries more receptive to certain product categories over others? Customers globally are much better informed now than ever before when it comes to sex toys and what works. We have found that many of our customers own more than one sex toy. Wands have grown in popularity across the board as they are seen as a ‘sure thing’ for reaching climax. If they want something they know is going to work, they reach for a wand. The O-WAND® is unquestionably the best on the market – our customers aren’t restricted by cables as it is rechargeable; they can be safe in the knowledge that it is made with the highest-grade body-safe silicone, and it is fully waterproof.

Are you able to tell us a little about your manufacturing processes? At inception, we sketch initial product designs alongside planned technical specifications. This is transformed into a CAD Drawing and modified to produce the desired result. A 3D model is then produced. At this stage we present it to sex toy reviewers to gain their opinions, usually resulting in further refinements. At this point we produce a working sample, then the process is run through again – review… refine etc. Only after the team is completely satisfied do we produce a small batch for regulatory quality testing and the product finally gets signed off to produce. If I said 18 months from start to finish I am probably underestimating!

What legal and compliance issues are there to deal with in regard to manufacturing? All our products are thoroughly tested and exceed European safety standards. When the product is finished it goes through a final quality check to ensure it meets our criteria before being boxed and sealed.

Where do you see the company now and where would you like it to be in 5 years? As a relative newcomer to the market, we are excited at how well the O-WAND® has been received. In the short term we would like to expand internationally, concentrating initially on the Southern Hemisphere. In five years’ time… we have other toys at the development stage so we are aiming to have brought these to market.

me to their shop and determined to get my first toy, I fell in love with the shop at first sight. It has ethics that line up with my own. I thought to myself, "wouldn't it be great if I would work at a place like this, for a company like this and with people like this." I visited a few more times. Each time, the experience and even the decoration of the shop got better and better. I even brought my mom here once and she was so impressed. Two years ago, Sally Coco was hiring and I jumped at the opportunity.

The most significant influence in my working career is... To show people it's OK to be who you really are and to be vulnerable. To be the friend that would listen to what they want to say. To tell them that it's their own body and they own their pleasure.

Favourite movie/ TV show The Big Band Theory and This is US

One of the most memorable moments was... A female customer came with her then boyfriend, looking for a toy for herself and maybe even a couples play toy. Her boy-friend wasn't interested at the toys or what could potentially pleasure her at all. He just played with his phone the whole time. When she asked for his opinions, (I couldn't hear what he said), he looked a bit bored. The female customer was a little disappointed but her mood improved when we started to chat about we should do, what's good and healthy for our body and our mind and we should own our pleasure. I helped her picked a toy and she left happily. She came back a couple of months later, gave me a hug and told me the conversation we had made her realise that it's perfectly OK for ladies to be sexual. She had broken up with her boyfriend and was actively dating people again. She was so happy and glowing. She told me she felt alive. She came by with her new boyfriend not so long after. They looked so happy and in love. A shop like Sally Coco gives people, especially ladies the courage they need to become who they really are.

Last book I read The Book of Joy: Lasting Happiness in a changing world by Tenzin Gyatso, Dalai Lama and Desmond Tutu

Intimate Stylist and Sex Toy Critic Sally Coco, Hong Kong

What I wanted to be when I was growing up A teacher. Guess I am one, when I have two little boys at home and they never stop asking the most difficult questions.

When I'm not working I'd rather be doing Hiking, baking, reading and cuddling with my loved ones.

What I like best about my job Working with my diverse and talented team. Having the same beliefs. Chasing the same dream. It's so rewarding to grow, not just individually, but also together as a team.

If I could change one thing When and how did you get into your current business? As a full-time mother of two who had never experienced orgasm, Sally Coco's fun and educational online videos were life changing for me. I didn't know there were any female friendly sex toy shops in Hong Kong before. When I finally mustered up the courage to go

My favourite place Anywhere with my two boys.

I'm most proud of... ..my whole team, my chosen family. My team leaders' probity and integrity. My team mates' nimbleness, adaptability and their unstoppable energy.

Haha. I want to become the voice inside people's head. Sometimes, the voice inside people's head is too loud and they couldn't even hear when others tell them they are beautiful and worthy. If I could change that, we could live a fuller and much satisfying life. Nothing is going to hold you back from becoming who you are.

DAMEPRODUCTS.COM

“We all have the right to sexual pleasure and Fin is the product that’s going to get you there.” — Bustle See why everyone's talking about our product Fin: WHOLESALE@DAMEPRODUCTS.COM

Making the world a happier place one vagina at a time. 47

Reviews

Eva

Fleshlight Turbo Thrust Blue Ice

Grace

Peter

Dame Products are the cool kids of the sex toy industry right now, and in the last issue, I got the pleasure of trying out their newest vibrator, Fin, which is designed to sit comfortably between the user's fingers. After this, I was eager to try out their first product, which was what originally launched them head-first into the word of sex toys. I am, of course, talking about the Eva. While it may just seem like another small hands-free clitoral vibe, the Eva first launched on crowdfunding website Indiegogo to a resounding success, with over 8,000 backers and raising almost a million dollars. Clearly Dame were on to something, and everyone wanted it.

I was intrigued to test the new Turbo Thrust. In contrast to other masturbator models with openings designed to visually resemble an oral, vaginal or anal orifice, the Turbo opening looks almost mechanical or from a science fiction movie. It features a 3-point structure aiming to mimic the action from lips, tongue and throat. You can see why I was intrigued.

Dame Products

Fleshlight

The Eva is possibly the cutest sex toy ever. Its tiny body features a large button which looks kind of like an eye, and this combined with its arms work to make it look like an adorable character straight out of a Pixar film. It also doesn't look at all like a sex toy, which I think has greatly helped its appeal to a far wider audience than usual. In the same vein as the Fin, it has a sleek minimal design made with a buttery feeling body-safe silicone. Similar to the Fin, the Eva is USB rechargeable and features three different, steady speeds of vibration that can be accessed by clicking the button on top. I found the motor to be fairly weak and a little buzzy. Those that are new to sex toys will likely find this fine, but for power lovers or more experienced users you may feel let down in this regard. The unit is water resistant rather than fully waterproof, and while it claims to be 'whisper quiet', I found this one quite loud. The Eva is designed to be hands-free, and it does this by wrapping its little arms around the vulva lips in order to stimulate the clitoris without needing to be held in place. This can be a little tricky to set up but once in place it works a charm. It particularly works well during sex with others, as it allows you to concentrate fully on your partner rather than your sex toy. Overall, the Eva excels at being a hands-free vibrator that can stay in place during masturbation or sex. More experienced users may find it lacking in power, but ultimately it was designed for people who don't often use vibrators, and I am not surprised that it has done fantastically well in that regard. With now two successful toys under their belt I look forward to seeing Dame Product's next innovations.

www.dameproducts.com 48

The Turbo is designed as an oral sex masturbator/simulator and comes in two colours (clear and copper), and two sleeve variants - the Thrust and the Ignition. Although similar in the three-point structure, they differ in the design of the opening and lumps and nodes in the throat components. The Thrust features a swirled opening for insertion whilst the Ignition looks more mechanical with its chambers and struts. Both the Fleshlight Turbo Ignition and Thrust will work in tandem with the brandâ&#x20AC;&#x2122;s patented Phone Strap, and Shower Mount accessories. The tested Thrust Blue Ice included a small fragrant, water based lubricant pillow and came in a quality clear casing with screw-off caps on both endsthe bottom cap regulates the pressure whilst thrusting. Interestingly, the patented, non-toxic, latex and phthalate free sleeve material was sticky to the touch but unbelievable durable and stretchy. There is no doubt this sleeve material can take almost any punishment handed out, I stretched the thin chambered opening horizontally in my hands fully expecting a break at some point, but no, this is performance quality. One notices these Fleshlights have a good weight and are well balanced. Apply a liberal dose of water based lubricant and wow, the sensation upon penetration is crazy good. Fleshlight have completely nailed the brief. The two separate openings at the beginning, simulating the lips and tongue are amazing and once you continue and enter the narrower, all encompassing, throat region, and then you go back and forth, almost completely out and then dive back in, well, yes it really is an amazing sensation. And comparing to the real thing, well for a start there is no complaining, no teeth to content with and you can go all the way! Despite the initial stickiness of the sleeve, the material canâ&#x20AC;&#x2122;t be faulted. Cleaning is achieved by removing and inverting the sleeve and then leaving to dry. There are no moving parts that can break, nor flat batteries. Easy, sensational, perfect. Highly recommended.

www.fleshlightdistribution.com

O-WAND®

Girls Girls Girls - Mötley Crüe

Mia

Our home office is teaming with enough sex-orientated electrics to froth an entire café of cappuccinos, so, when I received the O-Wand I did wonder what it could possibly add to my life and whether, especially considering the competition, it could ever be worth its hefty price-tag. But that was before I unwrapped the anonymous brown parcel to reveal the huge, sleek, black O-Wand box inside. From its understated satin finish to the hidden magnet fastening it shut, the packaging screamed luxury – even its weight suggested serious quality.

I’ve learned a thing or two about the rock n roll lifestyle over the years, so, when Lovehoney brought out a Mötley Crüe range of vibrators, each named for one of their hit singles, I totally got it as Lovehoney’s previous collection with rock gods Motörhead was a successful formula with a proven track record.

Mr & Mrs Toy Ltd

Lovehoney

Inside, the O-Wand itself had the softest silicone finish and a gold inlay reminiscent of the Lelo Insignia toys, like these also coming with a storage bag and travel plug. It included an extra accessory, the O-Burst; a soft textured cap to fit on the end. Charged and ready to go, the O-Wand proved quiet for a wand (well, it’s all relative!), with a lovely low rumble and the perfect array of intensity options selected by simple silicone buttons. Effective on sore shoulders as a massage aid, the handle of the O-Wand helped hold and direct its prodigious power to the chosen area – handy for a heavy sex toy, essential for a heavy sex toy covered in slippery lube. And let’s just say it delivered. Fast. For those who are too sensitive for direct Wand action, the extra O-Burst cap will soften the strength of the O-Wand, although you’ll need a toothbrush to properly clean between the nodules afterwards. There are an additional three O-Wand accessories available, (clitoral, G-Spot and even one for men – a fantastic idea!), so if you have a male partner who enjoys penile stimulation, sharing might help soften the initial expense somewhat. The cachet of the vibrator Wand has reached such epic proportions that you might be forgiven for thinking that the market was saturated. However, the arrival of the O-Wand proves that there is always an appetite for an item with features that set it apart from the norm. Tired but can’t sleep? Stressed but can’t relax? Not remotely in the mood for sex but need something – anything – to shift your current state of limbo up or down a gear? Grab your waterproof, cordless O-Wand, it’ll almost certainly provide relief. Feeling hot or not, this is a vibrator that can – and will – steal an orgasm from you despite yourself. Well worthy of its Red Dot 2017 award, the O-Wand is beyond desirable; it’s essential. This skeptic has been converted: it seems we need another Wand in our lives after all... www.mrandmrstoy.com

It’s the thirtieth anniversary year of Mötley Crüe’s hit ‘Girls Girls Girls’, so it struck us as timely to cover Lovehoney’s two releases, the Girls Girls Girls 2.5” Bullet Vibrator and the 6” Vibrator. Fittingly, the two vibrators have that über-cool rock-chick chic, being black and sleek and sporting the same cool neon strip-lighting script as the original Mötley Crüe album cover. Yes, with their tough exteriors these toys ooze attitude, albeit a retro cool which is reminiscent of classic ‘80s pre silicone-sheathed vibrators. In terms of power, it definitely is back to the old school, as you’ll need some AAA batteries to get these Mötley Crüe products in gear. As the Girls Girls Girls vibrators are waterproof, this can make for fiddly and frustrating unscrewing and replacing of the push-button bases to their correct position. However, for Battery-Operated Boyfriends these rock-hard Mötley Crüe products are surprisingly forceful: because the vibrations are all over rather than just focussed at the tip, the toys can feel uncomfortable in your hand – the smaller Bullet especially. So, if you can imagine these vibrators playing sufficiently hard and fast to numb your hand, it stands to reason that they might also feel too intense for some women to play with clitorally. Conversely, this means the throaty throbbing of the larger vibrator should prove powerful enough to gratify when used vaginally – not always an easy achievement with battery-powered sex toys. The Girls Girls Girls Bullet has three speeds and seven patterns, while its big brother the 6” Vibrator has three speeds and four patterns. We prefer the latter as it’s easier on the hand and a good all-rounder, but either way you’re onto a good thing with Lovehoney’s Mötley Crüe range: for appearance, function and the all-important price-point, these products promise to deliver.

www.lovehoneytrade.com 49

top 10 best sellers www.bmsfactory.com

www.lonbrook.com

1. PalmPower Recharge

1. Boneyard Silicone Ring 40mm Black

2. The Original PalmPower

2. Boneyard Silicone Ring 45mm Black

3. The Mini Swan Wand

3. Snake Oil Cum Lube 8.8oz/260ml

4. The Swan Wand

4. Boneyard Silicone Cock Strap Black

5. Ultimate Personal Shaver – Women’s

5. Boneyard Silicone Cock Strap Grey

6. PowerBullet 3-Speed Bullet Display

6. Boneyard 1.5in Silicone Ball Strap Red

7. Wonderlust - Harmony

7. Boneyard Silicone Ring 5 Pcs Kit Black

8. Swan Squeeze - Curve

8. The Skwert 5 Pc Douche Kit Boxed

9. Wonderlust - Serenity

9. Pucker Tonic Anal Bleach And Repair 6oz/170ml

10. Pillowtalk – Cheeky

10. Boneyard Silicone Ring 30mm Black

www.docjohnson.com

1. Sasha Grey - ULTRASKYN™ Cream Pie Pocket Pussy 2. Sasha Grey - ULTRASKYN™ Deep Throat Pocket Pal 3. Belladonna's - ULTRASKYN™ Pocket Pussy 4. Pussy Pump - Pink 5. Jessie Andrews - ULTRASKYN™ All American Girl Masturbator 6. Crystal Jellies - Anal Starter - Purple 7. Classic Butt Plug - Smooth - Medium - Black 8. Crystal Jellies - 12 Inch Jr. Double Dong - Pink 9. Vac-U-Lock - Ultra Harness With Plug 10. BX Pocket Rocket® - The Original - Ivory

www.jimmyjane.com

www.metrointeractive.net.au

www.joydivision.de

1. FORM 2

1. H20 Original Lubricant

1. Soft-Tampons – Soft Tampons

2. FORM 2 Luxury Edition

2. H20 Anal Original Lubricant

2. Joyballs secret – Kegel Exerciser

3. ASCEND 2

3. JO Premium Silicone Lubricant

3. XPANDER – Prostate Stimulator

4. FORM 6

4. Toy Cleaner

4. VARIOring – Potency Ring

5. FORM 3

5. Pro-Longer Spray

5. Joyballs anal Wave – Anal chain

6. FORM 8

6. H20 Flavoured Lubricant

6. WARMup – Massage liquid

7. FORM 4

7. Dona Body Paint

7. clean’n’safe – Cleaner

8. INTRO 2

8. Dona Massage Candle

9. INTRO 6

9. Dona Massage Oil

8. Joystick Booster Pro – Prostate Stimulator

10. INTRO 8

10. JO Volt

9. Joystick comfort – Vibrator 10. Femme Fatale – Massage liquids

www.fleshlightdistribution.com

1. Fleshlight: Pink Lady STU 2. Quickshot: Vantage 3. Fleshlight Stamina Training Unit Value Pack 4. Flight Pilot by Fleshlight 5. Fleshlight Shower Mount 6. Fleshlight Sleeve Warmer 7. FLG Stoya Destroya 8. FLG Riley Reid Utopia 9. FL GO: Surge 10. Turbo: Ignition - Blue Ice

AAPD Adelaide SA Tel (08) 8244 5558 www.aapd.com.au

M Distribution Mudgeeraba, QLD, Tel 07 5522 1950 www.metrointeractive.net.au

Calvista Australia Pty Ltd Melbourne Vic Tel 1800 012 221 www.calvista.com.au

Next to Nothing Sydney NSW Tel (02) 8213 0694 www.ntnaust.com.au

Claredale Distributors Pty Ltd Melbourne Vic Tel (03) 9818 7736 www.claredale.com.au

Sensuous Paradise Point QLD, Tel (07) 5577 3590 www.sensuous.com.au

Fleshlight Australia Ormeo, QLD, Tel (07) 3493 0171 www.fleshlight.com

Sugar and Sas Melbourne Vic Tel 0417 341 643 www.sugarandsas.com

Fun Division Paddington, NSW, Tel 0416 875 908 www.fundivision.com.au

Two Ducks Distribution Adelaide, SA, Tel 0439 99 88 99 www.twoducks.com.au

LonBrook Pty Ltd Melbourne, Vic, Tel 03 9466 8400 www.lonbrook.com

Windsor Wholesale Melbourne Vic Tel (03) 9464 3622 www.windsorwholesale.com.au

If you would like your company listed here, please contact us at editorial@synergymag.com.au

www.lovehoneytrade.com

1. FS of Grey Greedy Girl G-Spot USB Rabbit Vibrator 2. Fifty Shades of Grey Tease Feather Tickler 3. tokidoki x Lovehoney Ace Bullet Vibrator 4. Broad City Nature's Pocket Kegel Balls 90g 5. Broad City Pegasus Pegging Kit 6. F Shades Darker Principles of Lust Romantic Couples Kit 7. Broad City In The Mood Lipstick Vibrator 8. tokidoki x Lovehoney Wildstyle Single Spd Silicone Love Ring 9. FS Darker Delicious Tingles USB Clitoral Vibrator

EVENT

DATES

VENUE

WEB

Erofame

Oct 11 - 13

Hanover, Germany

www.erofame.eu

Venus

Oct 10 - 15

Berlin, Germany

www.venus-berlin.com

SEXPO

Nov 16 - 19

Melbourne, Australia

www.sexpo.com.au

ANME

Jan 8 - 9

Los Angeles, USA

www.anmefounders.com

AVN/ANE Show

Jan 24 - 27

Las Vegas, USA

www.noveltyexpo.com

10. Motรถrhead Ace of Spades 10 Function Bullet Vibrator

top 10 best sellers www.ntnaust.com.au

www.satisfyer.com

1. Smile Happy Pink

1. Icicles #42

1. Satisfyer Pro 2 Next Generation

2. Smile Muschel Pink

2. Icicles #44

2. Satisfyer 2 Next Generation

3. Smile Hot Fellatio

3. Icicles #5

4. Smile Pearl Bunny

4. Icicles #26

3. Satisfyer Pro Penguin Next Generation

5. Smile G-Butterfly

5. Icicles #2

4. Satisfyer 1 Next Generation

6. Bad Kitty Red Giant

6. Icicles #25

7. Bad Kitty Bed Shackles

7. Icicles #44

5. Satisfyer Pro Deluxe Next Generation

8. Bad Kitty Strap-on

8. Icicles #38

9. Bad Kitty Vagina Sucker

9. Icicles #12

10. Bad Kitty Strap-on

10. Icicles #8

www.lonbrook.com

1. Water Based Lubricant 4oz/118ml 2. Silicone Lubricant 4oz/118ml 3. Silicone Lubricant 2oz/59ml 4. Water Based Lubricant 2oz/59ml 5. Anal Lubricant 4oz/118ml 6. Arousal Lubricant 4oz/118ml 7. Water Based Lubricant 8oz/236ml 8. Toy and Body Cleaner 6oz/177ml 9. Warming 4oz/118ml 10. Grease Lubricant 16oz/473ml

www.pipedreamproducts.com

6. Satisfyer Pro 2 Climax Tips

BUYERS GUIDE PILLOWTALK CHEEKY

Flexible yet firm neck, Swarovski Crystal, Padded cushion texture handle, rechargeable with incl. USB cord, soft silicone finish, available in 2 colours.

PALMPOWER RECHARGE

Super strong vibrations, compact design, 100% Silicone head attachment, optional heads avail, One Touch Incremental Speed Control, rechargeable, includes 40" USB recharging cord.

PILLOWTALK SASSY

Perfectly curved for G-spot pleasure, Swarovski Crystal, Padded cushion texture handle, rechargeable with incl. USB cord, soft silicone finish, available in 2 colours.

PILLOWTALK FLIRTY

Gently curved body for unique sensations, Swarovski Crystal, Padded cushion texture handle, rechargeable with incl. USB cord, soft silicone finish, available in 2 colours.

THE SKWERT LUBE INJECTOR

BONEYARD PUCKER TONIC ANAL BLEACH AND REPAIR

Converts most lube bottles into a lube injector. 10cm interchangeable plastic injector, comfortable finger pump, lets you inject the perfect amount of lubricant with no backflow.

formulated for intimate areas where your tone is uneven, infused with Vitamin C and Aloe to help lighten and even dark areas, rejuvenate and heal.

www.bmsfactory.com

SKWERT 1 PIECE WATER BOTTLE DOUCHE

Anytime-anywhere douche, made for those encounters when you don’t have time to fully prepare. Silicone nozzle fits most water bottles., just find a bottle of water, screw it on, and you’re ready to go.

BONEYARD SNAKE OIL CUM LUBE

Cum inspired hybrid blend that is incredibly slick, realistic, and creamy. Enduring formula, for people who a re looking for long and steamy sessions.

www.lonbrook.com

IVIBE SELECT - IRIPPLE

Three powerful independent motors along shaft, rolling up and down vibrations, luxurious premium silicone, use motors independently or together, 7 powerful vibration patterns, USB rechargeable.

IVIBE SELECT - IBEND

Bendable for custom angled use, luxurious premium silicone, stimulating textured tip, holds shape until user unbends It, 7 powerful vibration patterns, USB rechargeable.

IVIBE SELECT - ICOME

Rolling clitoral stimulator offers external stimulation, luxurious premium silicone, curved for targeted G-Spot pleasure, 7 powerful vibration patterns, independently controlled clitoral roller and vibration, USB rechargeable.

IVIBE SELECT - IROCK

Tip beckons back and forward, luxurious premium silicone, separate motors for custom control of vibrations and moving tip, vibrating clitoral stimulator, compact, 7 powerful vibration patterns, USB rechargeable.

www.docjohnson.com 54

BUYERS GUIDE

KENDRA SUNDERLAND ANGEL

Featuring multiple layers of spiral-shaped pleasure halos to make you rise up and meet your creator.

DILLION HARPER CRUSH

TURBO THRUST BLUE ICE

Features the best components from some our most popular sensations of all time! Five unique and exciting chambers that will test your sexual willpower.

The most realistic and satisfying alternative to oral sex. Three points of initial insertion, the Turbo provides the mind-blowing sensations synonymous with getting a stellar blowjob.

FLIGHT AVIATOR

Sleek, clear, and lined with a full chamber of tight pleasure rings. Take control of your fantasy!.

www.fleshlightdistribution.com

RABBITS - G-RABBIT

Two powerful Japanese motors, one in tip, one in clit stim, flexible shape, bends for ultimate comfort. USB rechargeable, waterproof, phthalate free soft silicone, whisper quiet.

EVOKE - DU - O & SOL - O

Featuring a powerful, rumbling vibrator inside a grooved, silicone wheel. First ever massager to combine rolling massage wheels with deep, rumbling vibration.

LOVE PODS – OM

Resembling the petals of the Lotus flower. The rumbling vibrations begin at the base then grow and convene at tip. Three-Button operation- Mode + Speed, phthalate-free Soft silicone & ABS, USB, 1-year warranty.

RABBITS - RUBY RABBIT

RABBITS - GLO RABBIT

Two powerful Japanese motors, one in tip, one in clit stim, flexible shape, bends for ultimate comfort. USB rechargeable, waterproof, phthalate free soft silicone, whisper quiet.

Waterproof heating vibrator, powerful Japanese motor, enhanced by the flexible shape, which bends for ultimate comfort. Heats to just above body temperature.

LOVE PODS – CORAL

Two powerful motors. Coral’s vibrations alternate between motors, rolling sensations from one side to the next. Phthalate-free Soft silicone & ABS, USB, 1-year warranty.

LOVE PODS – HALO

3 Powerful Motors, comfortable size, simple intuitive controls – three button operation, body safe, phthalate free soft silicone & ABS, waterproof, USB rechargeable, EZ Grip™, whisper quiet, 1 year limited warranty.

www.jimmyjane.com 56

I N T R O D U C I N G

FLY UNDER THE RADAR The Flight is sleek, compact, aerodynamically designed and discreet – perfect for travel and storage. Soar to new heights with the sleek and aerodynamically designed clear Flight Aviator from Fleshlight. Like all of our best-selling products, the Flight features body-safe materials that were built to last and our exclusive SuperSkin sleeve with a hyper-realistic feel. Where the Flight really takes off, though, is with its unique features, including a compact design and discrete case – perfect for travel and storing in plain sight.

FLESHLIGHTDISTRIBUTION.COM / WHOLESALEAU@FLESHLIGHT.COM PHONE 07 3493 0172 / INTERNATIONAL +617 3493 0172 ©2017 Interactive Life Forms, LLC. All rights reserved. Fleshlight, Flight Aviator & all associated logos are designs or registered trademarks of Steve Shubin, used under license.

BUYERS GUIDE JO VOLT

An exciting topical stimulant available in two strengths; 9V (regular strength) and 12V (maximum strength). This oil-based formula is glycerin, paraben and glycol free, ideal for sensitive skin types.

H20 & PREMIUM

TOY CLEANER

The trusted go-to, top selling water-based personal lubricant and the paraben, glycerin and glycol free top selling Premium silicone lubricant.

Apply a coating of foam to toy and leave on for 5-10 seconds before rinsing clean. This gentle and fast acting formula makes cleaning intimate toys easy and safe.

www.metrointeractive.net.au

g EWgin N cka

EXTASY ring

inclusive

Set

Premium Toybox

from now on:

in a practical storage box

medical device

Silikomed ®

EXTASYRING

JOYBALLS WAVE

Synergy_BUYERS_GUIDE_23_08_2017.indd 1 23.08.2017 14:20:09

World‘s first anal chain symphony beads, multiple sequential stimulation by varying ball sizes, safety loop can not slip in, free of Plasticiser, made with love in Germany.

JOYSTICK INTENSE

Synergy_BUYERS_GUIDE_23_08_2017.indd 3 23.08.2017 14:20:19 Synergy_BUYERS_GUIDE_23_08_2017.indd 4 23.08.2017 14:20:26

Synergy_BUYERS_GUIDE_23_08_2017.indd 2 23.08.2017 14:20:10

New design and in a practical storage box, transparent erection sleeve, enhances performance , one size fits all, medical grade silicone, free of plasticiser, made with love in Germany.

JOYBALLS SECRET SET

New inclusive premium Toybox, stringless – the worlds most discreet loveballs, patented integrated loop for removal is worn inside, whisper quiet, patented technology.

NEW - with ten vibrations modes, medical grade silicone, free of plasticiser, 5 year material warranty, waterproof, made with love in Germany.

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kiss it

food-quality

NEW able recharge

POWER

Best Male Toy

by Sign Magazine 2016

ROCKET 2016

only seconds reaction time

ORIGN I

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D D A E ED I N GEEDR M M A IN R

2015

ORIG

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ORIGN IN

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S O T - TA FSTLO- TF T - T A FSTLO- A SLO A A

IGN G E R M

Best Best Crossover Female Product Product 2014

2013

WINNER

Best Male Product

warming effect

2015

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SOFT-TAMPONS

New design. Offering the highest level of comfort, ideal for sanitary sexual intercourse, spa and sport freedom, safety & comfort in special moments, stringless, made with love in Germany.

WARMUP

Massage liquid with soothing warming effect using unique recipe, natureidentical flavour and fragrance, sugar free food quality, water soluble, made with love in Germany

CLEAN’N’SAFE

Express clean, disinfecting and care,1 min. reaction time, alcohol free, safe w/ silicone, plastics, latex and Silikomed®, effective against viruses, bacteria, fungi, made with love in Germany.

XPANDER X4 RECHARGEABLE

New rechargeable PowerRocketBullet, XPANDER effect for easy insertion, Silikomed®, all lubre compatible, antibacterial, 10 yr material warranty, made with Love in Germany.

www.joydivision.de 58

FOR HER

TAKE ONE SERVING 30-60 MINUTES PRIOR TO INTIMACY

LMAXNOW

A FAST ACTING, MAXIMUM STRENGTH, SENSUAL SUPPLEMENT

NO JITTERS OR DROPS, CAFFEINE AND TAURINE FREE

AVAILABLE AT

FOR HIM

ONE OF OUR THICKEST FORMULAS AVAILABLE

SPECIALIZED FOR TOY AND SOLO PLAY

ENHANCED VISCOSITY FOR RIGOROUS PLAY

H2O GEL 59

BUYERS GUIDE BROAD CITY NATURE'S POCKET KEGEL BALLS 90G

Tone up your love muscles and get a kick from hot sensations inside you. Also, you have a place to carry a secret stash. BROAD CITY IN THE MOOD LIPSTICK VIBRATOR

This powerful lil' vibe will take you all the way to the big O with the single-speed vibrations. BROAD CITY PEGASUS PEGGING KIT BROAD CITY ASS OF AN ANGEL SILICONE BUTT PLUG

The silicone sleekness respects your ass with its smooth, firm shape. The tapered shape and full figure make for one happy butt.

Pull on the hot briefs, slot in the curved 7 inch dildo and turn into a pegging she-stallion. There's even a bullet vibe for buzzy thrills.

www.lovehoneytrade.com

MIDNIGHT BLUE SET

9-pieces made of blue gliding material. Power vibrator and more for exciting nights. Material: TPE, ABS, phthalatefree (EU Regulation REACH).

MASSAGE WAND PASSION POINTER

Battery-driven massage wand made of firm slippery material with moveable, soft massage head. 2-speed vibration. Material: ABS. Size: 29 cm.

LOVE DOLL “ANNA”

Life-sized inflatable kneeling love doll with three tight pleasure holes and breasts with hard nipples. Imprinted blond hair and face.

PUSSY TO GO VIBRATION

Vagina masturbator (skin-like material) in black capsule masturbator removable from capsule. Free of phthalates (EU regulation REACH) Material: ABS, TPR.

OXANA’S PUSSY & ASS

Lifelike replica of Oxana’s intimate parts made of skin-like Cyberskin material. Material: TPR. Free of phthalates (EU regulation REACH.)

STRAP-ON DUO

Strap-ons with a detachable artificial leather belt and two latex vibrators. Multi-speed. Material: latex/ABS. Free of phthalates (EU regulation REACH).

SET “RED ROSES”

9 red-transparent gliding pieces. Vibrator and great range of sextoys. Continuously variable. Material: PVC, ABS, phthalate-free ( EU Regulation REACH).

PENIS PUMP DELUXE

Pumping handle to create quickly and effectively a potent vacuum inside the transparent cylinder. With pressure gauge and indicator scale.

www.ntnaust.com.au 60

Next To Nothing

E-Mail: ntnorders@optusnet.com.au Phone: 02 821 30694 Address: U8/595 Gardeners Road, Mascot, NSW, 2020 Australia

1706-086

Australian Warehouse

BUYERS GUIDE THE O-LA-LA

Precisely target your body's most exquisitely sensitive places to indulge in the most luxurious intimate pleasure.

THE O-GASM

Male-masturbator attachment that couples the extreme gratification of a close fitting sleeve with O-WANDÂŽâ&#x20AC;&#x2122;s concentrated vibrations and pulsations for complete, unrivalled satisfaction.

O-WAND

Highest-grade body safe, black silicone, fully waterproof. Seven adjustable stimulation modes, four vibration intensity settings. Auto power off, travel lock and international adaptors, incl. O-Burst attachment.

THE O-SPOT

Bring complete ecstasy and unadulterated excitement to your most intimate encounters when you add the O-Spot attachment.

www.o-wand.com

NO. 80

NO. 82

ICICLES NO 75-82

NO. 75

NO. 76

NO. 81

Hand-blown Icicle, amazing for temperature play, sleek and super smooth, unique and handcrafted, nonporous, body-safe, and hypoallergenic.

NO. 77

NO. 78

NO. 79

www.pipedreamproducts.com 62

SATISFYER PRO 2 NEXT GENERATION

Innovative pressure wave stimulation, 11 programs, water proof (IPX7), USB rechargeable, contact-free enjoyment.

SATISFYER 2 NEXT GENERATION

Pressure wave technology, touchfree stimulation, waterproof (IPX7), battery operated, 100% hygienic and safe, silicone and ABS.

SATISFYER PRO 2 CLIMAX TIPS

3 regular replacement silicone tips for the Satisfyer Pro 2, plus 2 desire enhancing tips. Easy to clean, body friendly silicone.

SATISFYER 1 NEXT GENERATION

Pressure wave technology, touchfree stimulation, waterproof (IPX7), battery operated, 100% hygienic and safe, silicone and ABS.

www.satisfyer.com

ANAL LUBE 1OZ FISHBOWL - 50PCS

Fishbowl contains 50 units of 1oz/29ml Swiss Navy Premium Anal Lubricant

AROUSAL LUBE 1OZ FISHBOWL - 50PCS

Fishbowl contains 50 units of Swiss Navy Arousal Lube 1oz/29ml. The perfect couples combination.

SILICONE LUBRICANT 20ML FISHBOWL - 100PCS

Fishbowl contains 100 units of Swiss Navy Silicone Lubricant 20ml.

WATER BASED LUBRICANT 20ML FISHBOWL - 100PCS

Fishbowl contains 100 units ofÂ Swiss Navy Water Based Lubricant 20ml.

www.lonbrook.com 63

Scene

Send pictures of your local event, trade show, store opening or company celebration to editorial@synergymag.com.au

J U LY â&#x20AC;˘ 2 0 1 7

Scene

Send pictures of your local event, trade show, store opening or company celebration to editorial@synergymag.com.au

BRISBANE AUGUST 2017