Synergy Magazine Issue 2 July 2014

BE DARING FOCUS Pg24

PERSONAL LUBRICANT FEATURE Pg30

Adultex 2014 review Pg40

Issue 02 / Jul/Aug/Sept 2014

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Dear Colleagues,

Welcome to the winter issue of Synergy, packed full of colourful goodness and warmth!

BE DARING FOCUS Pg24 Jul/Aug/Se Issue 02 /

pt 2014

Ex PERSONAl ADUlt lUBRICANt 2014 w FEAtURE REvIE Pg40 Pg30

Issue 2

JUL/AUG/SEPT

2014

Make sure you catch up on the latest manufacturer and vendor developments in our Trade News section and please take heed of the information about counterfeit products in the marketplace. Increasingly fake copies of popular selling original items such as We-Vibe, Fleshlight, Bathmate, X-Pole, Tenga and Lelo, to name a few, are imported into Australia and sold to unsuspecting consumers. These items are cheap in price and inferior in quality. They damage the manufacturer, the distributor and the consumer, and the retailer can be prosecuted. If you care about the longevity of your business and your industry, please do not sell fakes. If you are unsure if an item is genuine, ask the authorized distributor or the manufacturer.

Learn about Lust by Jopen, latex versus polyisoprene condoms and fast flash-off silicone properties of personal lubricants, in our Feature articles. Discover Bryan Pellham, the founder of Kheper Games, in our Me section, who opens his heart and life story, and has clearly found his niche in adult board games and fun novelties. It’s a great example of being successful by doing what we are uniquely good at. Focus looks at how Keith Boswell, the founder of the BeDaring chain in Queensland, is keeping it in the family.

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Synergy is an adult retail industry trade only publication for adults 18 years an over. If you would like a copy or require more for your staff please email us your details.

Synergy is published quarterly and is posted free of charge to all qualifying adult retail industry participants in Australia, New Zealand and South East Asia. All material in this magazine is subject to copyright and cannot be reproduced in part or full without written permission from the editor. By submitting an unsolicited contribution or you are invited to contribute by us to Synergy Magazine, you agree to provide us with a licence to reproduce your material, including images, in print and electronic media with the right to edit written material. Articles and advertisements express the opinion of the authors and are not necessarily those of Synergy M agazine. ABN 90 929 416 369.

A Synergy Magazine PO Box 8145 Melbourne

3151, Victoria, Australia P +61 (0) 435 406 607 E Editorial editorial@synergymag.com.au Advertising ad@synergymag.com.au General info@synergymag.com.au W www.synergymag.com.au

AdultEx14, at Jupiter’s Casino, Gold Coast, was touted a great success. Catch all the brightness and education of this 3 day trade buying show in our pictorial reviews and the spectacular evening events in Scene.

We’ve expanded the Buyer’s Guide, and the Top 10 Bestsellers so you are more informed! We welcome all feedback, and don’t forget to always send us announcements about your staff, for Movers and Shakers! I would like to extend a huge thank you to our contributors and advertisers!

Best

Bianca - Editor in Chief

Contents

8 15 16 20 24 30 38 40 48 50 54 62

Trade News Latest inside news Feature Lust by Jopen Movers and Shakers Industry Staff Feature Condoms Focus Be Daring Feature Personal Lubricants Me Bryan Pellham - Kheper Games Adultex2014 Review April 2014 Tradeshow Toy Reviews The real story Best Sellers Top Tens Buyers Guide Featured Products Scene Adultex 2014 5

EXCLUSIVELY DISTRIBUTED BY • Unique INTUITIVE HANDLING • 3 raised, extremely GRIPPY CONTROL BUTTONS • KEY LOCK and “ImmediateSTOP” • Inclusive USB MAGNETIC CHARGER

www.SUGARANDSAS.com

TRADE NEWS >>

Edge and Frenzy Gels officially launched in China ™

™

A hundred VIP guests were invited to attend the official Chinese launch of Edge™ and Frenzy™. This formal event garnered great interest in two bestselling products from the Australian pleasure product company Sensuous.

The event was attended by a host of movers and shakers in the industry who donned their best formal wear and frocks for the prestige gala event.

“We were absolutely thrilled to see our products on display in China and in particularly the great interest shown in Edge™ and Frenzy™,” said Keith Jones CEO of Sensuous, “the event was totally independent of us and we were amazed at the excitement and interest caused at the launch. ” The event was organised by Shenzhen Wei Neng Network Technology, their CEO, Yang Na, commented, “We are very pleased to have the opportunity to introduce these two great products to our region. We met Sensuous at the Asia Adult Expo show in Hong Kong and we were very impressed with their product range and in particularly Edge and Frenzy, so much so we have created a website dedicated entirely for these two products . We are very much looking forward to working with Sensuous in the future.”

Sensuous have a full range of adult romance products all natural and made in Australia. www.sensuous.com.au

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Pipedream Signs Bonnie Rotten to Exclusive Novelty Deal Pipedream Products and Bonnie Rotten are teaming up to bring fans the exclusive “Be Rotten” superstar collection, developed and inspired by porn’s first and only alternative starlet to win AVN’s coveted “Performer of the Year” award. The exclusive toy line will celebrate the 20 -year-old superstar’s twisted sexual imagination, giving fans an up-close and personal experience with her sought after suck and fuck skills. Her signature line of toys will offer something for everyone while satisfying Bonnie’s ever-expanding global fan base.

Fans can’t wait to get a piece of porn’s most popular hardcore video vixen — the “Be Rotten” collection will debut at July’s ANME show, where the star looks forward to an exclusive autograph appearance.

Bonnie’s bad ass attitude, rocking tattooed body, and bubbly badmouthed personality couples perfectly with Pipedream’s proven track record of best-selling contract stars.

“We’re very excited to have Bonnie Rotten on board. She’s at the top of her game right now, so it makes perfect sense for her to pair up with the #1 adult novelty manufacturer in the world,” said Pipedream CEO Nick Orlandino. “Pipedream is committed to giving her fans the most authentic, most realistic Bonnie Rotten experience ever imagined. Our global marketing machine and worldwide distribution network will offer her audiences a never-before-felt experience with the industry’s most sought after sweetheart!”

Like all Pipedream brands, the “Be Rotten” collection will be complete with physical and digital catalogs, demo videos, and hi-res images and artwork to support our retail partners. www.pipedreamproducts.com

TRADE NEWS >>

PRESS FUN TO PLAY

FUN FACTORY further expands on the successful “PRESS FUN TO PLAY” control unit that was first introduced when launching the patented STRONIC technology in 2012.

The ergonomically shaped control with its three grippy buttons has proved to be a real asset to FUN FACTORY’s quality toys. It allows for an extremely intuitive handling when browsing through the vibration rhythms and programs with the embossed + and – buttons while making the toys incredibly easy to handle even when slippery with massage oil or lubricant.

Only lately has the much praised control unit been elaborated by yet another unique and highly user-friendly function: Thanks to an ascending illumination pattern when charging or briefly attaching the toy to the USB CHARGER delivered with every toy, a consumer knows exactly how full the battery is and if it is advisable to recharge before going on any adventures. Three buttons alighted signalise full power, only one means less than 1/3 of the power is left and it might be a good idea to recharge.

The unique FUN button starts and also stops the toy at once which gives way to very individual experiments and also comes in handy when the solo play is disturbed unexpectedly. The same is true for the travel lock that makes 100% sure that FUN FACTORY toys only excite when they are supposed to.

Starting with the STRONIC Series, the also been equipped with the “PRESS FUN a classy champagne tone and the device onto the redesigned masturbator for www.funfactory.com/en

DeluxeVIBES Minis have TO PLAY” control unit in has now been transferred men COBRA LIBRE II.

Liberator Introduces Obéir Spanking Bench Liberator has launched its newest product, the Obéir Spanking Bench.

Inspired by the French word meaning to obey, the Obéir provides the perfect platform for bondage, spanking, flogging, and sexual positioning. The Obéir is crafted from high-density foam for a supportive yet soft foundation, with a reinforced microfiber exterior that is removable and washable. The extended shelf on one side keeps knees or elbows comfortable and the height is ideal to keep the derriere within easy reach.

The Obéir also features built-in D-ring attachments for both ankle and wrist restraints such as cuffs, silk sashes or rope, providing for limitless options for play. The company states this spanking bench is available without cuffs, with a leather cuff kit, featuring black latigo leather wrist and ankle cuffs, or with microfiber cuffs for beginners that have been designed for comfort.

“This is a very innovative time for Liberator, and the Obéir is an example of true originality,” said Liberator founder and CEO Louis Friedman. “This is the first foam spanking bench to hit the adult market, and the first to provide couples with this level of comfort and variety.”

Liberator has been crafting erotic luxury products in its Atlanta headquarters since 2002. Their products transform ordinary bedrooms into supportive landscapes for intimacy by presenting angles, elevations, curves and motion that help people of all sizes find satisfying ways to connect with their partners. Liberator is supplied exclusively by Calvista in Australia and New Zealand. www.liberator.com

TRADE NEWS >>

Tantus & Two Ducks Are Spreading the Love in Australia

Elec t raSti Re l e a m s C e o n d S il i c o u c t i s n Se x v e toys

Tantus, Inc., leading manufacturer of eco-friendly sexual healthcare products, has teamed up with Australian Distributor Two Ducks, to further their brand reach and awareness in the Australian market.

“We’ve worked diligently to expand our International Presence, and we’re absolutely thrilled to have such an amazing opportunity of partnering with a reliable brand advocate such as Two Ducks. I know that they will bring tremendous value to their customers through exceptional customer service, and expanded Tantus product offerings,” said Director of Sales & Marketing Walter Hinchman.

Tantus has fast-tracked a plan for 2014 in expanding their international presence by growing and expanding through further developing their channel partnerships.

Tantus plans on bringing their customer value proposition into newly untapped regions and markets such as South Africa, Mexico, Latin America, Europe, India, and Asia.

ElectraStim Silicone Noir is a new generation of electro sex toys designed for everyday people who want to enjoy better sexual sensations during masturbation, foreplay and sex. Moving away from traditional electrode designs and harnessing new electro play technology, the latest offerings from ElectraStim are closer in style to the best-selling vibrating sex toys that we know and love.

The range was designed by seasoned sex toy users who have good knowledge of the current sex toy trends and what makes them successful. This knowledge has been transferred into four new electrodes with unique stimulating shapes that have been tried, tested and tweaked throughout development. The result is a collection of exciting new electro sex toys that reflect the current trends in sex toy design while improving on their abilities thanks to the unique and exciting way that electro-stimulation affects the body.

“We’re thrilled to be partnering with Tantus, a well-established and well respected brand in the industry. Australian consumers are now demanding great products, made from the best materials, at a competitive price point and we can deliver all three with Tantus. Being able to offer our retailers such a complete range of quality products is really exciting for us,” Said Neil Ducket, Owner & Founder of Two Ducks.

Erotic electro-stimulation sex toys cause the pelvic floor muscles to contract in time with stimulation, so the sensation of using them feels similar to having an orgasm… just without that biochemical rush. This intensely pleasurable sensation can’t be replicated with any other type of sex toy, making the ElectraStim Noir range an exciting and desirable addition to any erotic arsenal. As well as the throbbing and pulsating sensations created by muscle contractions, many users experience heightened physical sensitivity which has the ability to accelerate erotic response and intensify the effects of other intimate contact.

“I cannot express how excited I am to start our international expansion with Australia and Two Ducks. We share the same values and vision, and I believe we can supply the Australian market well by creating a synergistic partnership,” said International Sales Account Manager Susie Rotholtz.

Key Product Features are- made from platinum-cured silicone thus free from phthalates, latex and other allergens, softer and more tactile feel with a velvety-soft surface and squeezable texture, easier to clean and care for than medical-grade plastic electrodes, virtually silent and compatible with other electro-stimulation units using adaptors (available separately).

www.twoducks.com.au

www.electrastim.co.uk 10

TRADE NEWS >>

The Screaming O RELEASES ‘Scream & Clean’ The Screaming O is proud to introduce Scream & Clean Toy Cleaner, a convenient and portable cleansing solution to sanitize consumers’ favorite sex toys in a flash! Travelsized and travel-safe, Scream & Clean is the quick and easy solution for almost any soiled sex toy and makes it easy for men, women and couples to keep their intimate accessories sparkling and ready whatever comes their way.

Scream & Clean features a Fresh Citrus scent and a body-friendly formula without the addition of triclosan or alcohol – common irritants found in other cleaning products – making it the ultimate solution for every sex toy connoisseur. Simply spray to clean, then rinse, wipe and towel dry with a lint-free cloth for instant sanitization at home or on the go. It’s that easy!

“Nothing kills the mood faster than finding a favorite pleasure product less than fresh, so we developed a

X-POLE issues warning on

fake dance poles

X-Pole Australia, distributor of the renown genuine X-POLE range of dance poles and accessories, has issued a warning about fake poles in the Australian market.

X-POLE Australia has successfully sued an Australian wholesaler and initiated a recall through all stores for selling poles that ‘looked-like’ X-POLE. X-POLE Australia is currently suing 2 other major importers of fake sets. “We have subpoenaed Australian Customs, Living Social, Gumtree and twi Groupon sellers and are also issuing proceedings against 2 other retailers selling fake X-POLE sets”, says Dee. As the main interface with consumers, retailers have the unique opportunity to help people buy safe products and use them safely. Whether in a shop front or online, retailers are the first port of call for consumers. This is why consumers often associate a product with the retailer they bought it from rather than with who made it.

As a retailer, there are a number of steps you can take to make sure the products you sell are safe.

1.Ensure you buy compliant products (ACCC, 2014). When ordering products, make sure you specify to suppliers the need for compliance with Australian safety standards and regulations.

2.Ensure necessary product tests have been done.

fast and effective cleaner that consumers can easily keep by their bedside or bring anywhere adventure takes them,” The Screaming O representative Conde Aumann said. “Regular soap and water can dry out many sex toy materials, but Scream & Clean is formulated to refresh and sanitize without harm and become part of everyone’s regular intimate routine.

Simply spritz after every encounter for a squeakyclean finish!”

Scream & Clean is compatible with all sex toy materials and can be used on vibrators, strokers and insertables of all sizes. Scream & Clean also functions as an effective sanitizer for hands and surfaces and is packaged in 2-ounce pump top bottles and available in boxes of six units. www.thescreamingo.com

3.Check stock before you put it out- you can visually check some safety aspects, such as safety devices and labelling.

4.Be cautious when advertising and marketing - it is illegal to make claims about a product that exaggerate or misrepresent what it is designed to do.

5.Marketing and sales - don’t overstate what a product is capable of, even though it might be tempting to do this when trying to sell it.

6.Work with your customers. In the shop, sales staff can talk to their customers and find out what their product needs are.

This way they can help people buy safe products, as well as help them understand how to use the products safely. Many hazards relate to how consumers use products.

7.You can advise your customers about product safety by having good product knowledge and/or providing printed information at the point of sale.

8.Online retailers have an even easier way to help customers understand the safety of their products. Links to websites and other product safety websites can help make everyone aware of product safety.

9.Respond to recalls - you can stay aware of product recalls by subscribing to the product safety recalls Australia website.

10.Remove stock immediately - you must quickly remove any stock affected by a recall. Take the product off sale immediately and store it away securely, so that you or staff do not return it to sale.

11.Alert your customers - as the interface with consumers, you can help alert customers to any product safety recalls by clearly displaying recall notices in your store and/or on your website. www.x-pole.com.au 11

TRADE NEWS >>

Nomi Tang receives another Red Dot Design Award

‘Get concentrated’ with three new pjur serums

Retailers and consumers can try out three new product innovations from lubricant manufacturer pjur: the pjur superhero delay serum, the pjur Back Door Anal Comfort Serum and the pjur analyse me! Anal Comfort Serum.

The revolutionary nefw pjur serums desensitize without any numbing effect Thanks to the highly concentrated formulation and the use of film formers, pjur has succeeded in making a product completely free of numbing substances and anesthetics, without reducing the sensations. In addition, an extraordinary feature is that the effect sets in after only 15 seconds and can last for several hours. The degree of desensitization can be individually reinforced by additional dosing at required.

With unique design philosophy and internationally creative thinking, Nomi Tang and WILDDESIGN, a well noted German design team, created Nomi Tang’s series of sensual toys. Their first masterpiece, Better than Chocolate, won the most sought after Red Dot Design Award when it was launched on the market in 2010. In 2014, Nomi Tang’s latest product, Infiniti, a rechargeable vibrator with two motors for clitoral and G-spot stimulation, became Nomi Tang’s second product to be awarded a Red Dot Design Award. The 40 member jury was especially excited about how Infiniti combines a unique and breathtaking design with ergonomics and usability. www.nomitang.com

The first product is an extension of the successful pjur superhero series that already includes a lubricant as well as a spray. pjur superhero delay serum reduces the sensitivity – not the sensations! The innovative delay lube for men enhances smoothness and provides a protective sheath around the penis as desensitization film. This can reduce the sensitivity without numbing effect. It’s a special product for all those who want to enjoy pleasurable sex a bit longer.

The new anal serums expand the pjur Back Door series and the pjur analyse me! series that already include various different products concerning the anal region. The pjur Back Door Serum is suited for more intensive anal intercourse.

Both products form a protective film on the skin and thus reduce the sensitivity without numbing effect. They are free of lidocaine and benzocaine, are safe with condoms and both suited for daily application. The experience is particularly intensified by using the respective Anal Glides from both series.

All three products contain no preservatives and have no taste or odor, as all pjur products. The new pjur serums have already been launched in April at AdultEx14 in Australia. Global business clients and partners as well as independent consumer tests have shown that the pjur serums deliver what they promise.

Order now and ensure initial quantities at your distributor! www.pjur.com.au

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TRADE NEWS >>

AdultEx 2014 Award Winners Kheper turns 20

Australia’s Adult Retail Industry B2B tradeshow, AdultEx, now in its 10th year, concluded with the Doc Johnson ‘American Icons’ Gala Event at Jupiter’s Casino on the Gold Coast. Over 250 guests including manufacturers, vendors and retailers attended the 3 day trade show offering latest product and one off show only deals.

Coinciding with Doc Johnson’s lavishly themed reward for Australian and New Zealand retailers, was the presentation of the annual AdultEx Adult Retail industry awards.

Award winners for each category for 2014 are as follows:

Kheper Games, Inc. is proud to announce that this June 2014 marks Kheper Games, Inc.’s 20th anniversary in business. Coincidentally, Kheper Games, Inc. is also about to reach their 20 millionth game sold mark.

Best Pleasure Product Range Erotic Ink - Rocks Off Best New Pleasure Product Range Ceramix – Pipedream Best Selling Pleasure Product We-Vibe 4 – We-Vibe Best Selling Pleasure Product Range iVibe - Doc Johnson Best Pleasure Product Packaging Scandal - California Exotic Novelties Most Innovative Female Pleasure Product Infinit - NS Novelties Most Innovative Male Pleasure Product Hydromax – Bathmate Best Lubricant/Lotion Product WOW – Wet Best Pleasure Product Design We-Vibe 4 – We-Vibe Services to the Industry Nick Orlandino - Pipedream Manufacturer of the Year Doc Johnson Best Social Media California Exotic Novelties Best Point of Sale pjur Group Best Bondage, Restraints & Positioning Range Sex and Mischief – Sportsheets

Kheper Games, Inc. specializes in games and novelties for adults. They have extensive lines of products in the categories of romance games, drinking games, adult party games, barware, bride-to-be items, and ladies night.

Kheper Games, Inc. started in 1994 as Kheper Publishing. Their first product was the book: A Partier’s Guide to 51 Drinking Games.

This product sold over ½ million copies and was converted into the now topselling boxed drinking games set The 51 Most Popular Drinking Games.

“A good game for adults will not only entertain whoever is playing the games,” states Brian L. Pellham, CEO of Kheper Games, Inc. “…but it will also offer relationship value”. Party, bride-to-be and drinking games help a host or party guest feel appreciated because they are making people laugh.

Romance games are a fun way for a person in a relationship to navigate changes and improvements to the couple’s love life. Some games offer variety, new sex positions. While others offer new techniques; such as intimate massaging or pleasing your lover orally.”

Please help celebrate Kheper Games, Inc.’s anniversary by enjoying discounts on the 20 products that helped build Kheper Games the most. Kheper Games, Inc.’s full line is available from Calvista and Windsor Wholesale in Australia.

AdultEx 2014 was deemed a great success by all attendees. Calvista CEO, Michael Bassett, thanked the exhibitors with an intimate dinner during the week and the participating retailers with a We-Vibe sponsored Friday night poolside welcome event complete with body painted models and the Doc Johnson themed American Icons Saturday night gala bash. www.adultex.com.au

www.khepergames.com

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Everything You Want to Know About LUST by JOPEN

The world of pleasure toys is filled with so many buttons, functions and designs, it can make your head spin! Make no doubt about it, there is a lot to know when selling pleasure products.

love the potential for anal exploration just as much as the ladies.

This is especially true of the luxury items. It makes sense—a product with a higher price tag is going to have more features.

If it’s going to stand out from the rest, it is naturally going to be more multifaceted and exquisite.

A: The L10 is also very versatile. It has dual motors. The long end can be inserted while the control end rests either on the clitoris or the perineum. The L10 has five functions. When you hold the function button down, you increase the speed—that’s the amazing incremental speed control that makes many of the LUST products so unique.

LUST, the premiere collection of pleasure products from JOPEN, is renowned for innovative products with groundbreaking designs and features that are incredibly contemporary.

To answer questions that we commonly hear from retailers, the team at JOPEN put together a list of frequently asked questions.

Q: Why the fluttering petals?

A: Those petals are more than just pretty decorations that make the LUST L5 and L6 look like delicate flowers (though they are the prettiest sex toys on the market!). The finely crafted pleasure petals are so unique they have a patent-pending design. You can do a lot with those petals! When inserted vaginally, the petals tickle the labia. Move the toy around and let the petals dance on the clitoris. The petals are made to explore and where they go is only limited by the imagination.

Insert them both, insert one, let both flutter externally—there are many ways to find pleasure with the LUST pleasure petals.

Q: So the L5 and L6 are only for vaginal play?

A: Nope, the L5 and L6 also make great beginner anal toys.

Think about it, that bulbous design is perfect for the anus, and the quivering petals add a whole new dimension of sensation.

As well, they act as a flange so the toy can go deep while playing safe. Incredibly flexible, the petals easily bend back as the bulb penetrates, and can be used to tickle the perineum.

Q: Are the L5 and L6 only for a woman’s body?

A: Not a chance! Either the L5 or L6 feel great when stroked along the penis. Those fluttering petals are also amazing at stimulating the nipples—on either her OR him, and men will

Q: The L10 has an interesting design, but how is it supposed to be used?

Q: Which LUST items are anal toys?

A: The cool thing about LUST, is the incredible versatility of the products. The unique designs often have dual purposes.

For example, there are several items that are ideal for either vaginal or anal play. In addition to the L5, L6 and L10, the L3.5, L4.5, L11, and L12 are great booty toys. Of course, if you use any toy for both vaginal and anal play, make sure the toy is thoroughly cleaned between uses.

Q: My LUST product doesn’t turn back on after charging, is it defective?

A: No, the LUST products have a safety feature and they automatically lock after charging. You wouldn’t want your toy to accidently start vibrating while it is being charged. After charging, simply press both buttons down simultaneously and wait for the lights to go off. If the product has one button, then just quickly press the button three times to unlock the unit.

Q: What else sets LUST apart from the other luxury products on the market?

A: All LUST by JOPEN products have a one year warranty, so distributors, retailers, and the consumer can all buy with confidence. They are waterproof, come with a USB charging cord which helps make them environmentally-friendly, and are made with body-safe silicone. Some of the outstanding features include incremental speed control, dual motors, fast charging times, and intense power. www.ClubCalExotics.com www.JOPEN.com 15

MOVERS & SHAKERS >>

Promote yourself and your new staff here.Send a photo and a short introduction to editorial@synergymag.com.au

Anne Finlayson Standard Innovation Standard Innovation® is pleased to announce the appointment of Anne Finlayson as the company’s new CEO. Anne Finlayson brings a wealth of knowledge and experience to the role.

Before this appointment, she was Standard Innovation’s CFO, responsible for operations, product introductions and intellectual property protection.

Anne Finlayson has a long history with Standard Innovation, having been part of the company’s management team since it was founded. Her mandate focuses on overall company growth and performance, strategic direction and product innovation.

“I am thrilled to lead Standard Innovation as we continue to invest in new product research and development,” said Anne Finlayson. “We have a very strong team in place to continue building the We-Vibe brand and bring new products to market in the coming months.”

Before joining Standard Innovation, Anne Finlayson held positions in finance and supply chain management at Nortel Networks, Coresim and Lytica. She holds a Bachelor of Economics & Computer Science degree from the University of Toronto as well as a MBA from the University of Western Ontario.

Colleen Godin PIPEDREAM Pipedream’s family continues to grow as they welcome Colleen Godin to her new role as Event and Training Representative.

Godin will improve retail support and provide in-depth product training to domestic retailers and distributors, in addition to representing the manufacturer at industry events.

“I’m very happy to have Colleen on the team,” said CEO Nick Orlandino.

“Her knowledge and passion is exactly what it takes to continue making Pipedream the number one brand in the world.”

Godin comes to Pipedream with a bachelor’s degree in Event Planning and two and a half years experience as Sales Associate for LC Distributors.

Colleen can be contacted at colleen@pipedreamproducts.com.

David Ross HGC Administrative Services After resigning from Sexpo in 2008, it appears things got a little too quiet for one-time Sexpo boss, David Ross.

Lana K. Electric Eel After 10 Years As Electric/Hustler’s Top Model, Lana K. Nabs New Role.

Electric Eel, manufacturer of Hustler brand lingerie, toys and more, has added glamour model Lana K. to its sales team.

The blond bombshell has served as Electric’s lingerie model for the last 10 years, and will now provide sales support to Electric/Hustler’s broad retail customer base. “I couldn’t ask for a better experience,” Lana said about her recent promotion. “I have learned so much about the industry and what goes into producing quality and affordable products. I was taking business classes in college but the experience I have gained from being involved with Electric/Hustler for 10 years and watching the brand grow and seeing the vision that Elan [Rofe], the owner, has been more valuable than any of my classes could teach.

Lana K. says she’s ecstatic about her new role, in which she will work alongside company sales manager Zachary Goode to provide customer service to the diverse retailer and distributor customer base that Electric serves.

“We strive to have good customer service and relationships with our buyers and with me being on board I’m able to assist our sales manager Zach, take on a few of his customers and some newer customers,” Lana said. “This way we both have time to really find out how we can work best and what goals we can help our customers achieve.”

The statuesque blonde is an industry trade show staple that’s appeared in numerous catalogs and ads for lingerie, sexy apparel, shoes and more. “I know so many of the buyers from over the years from attending the trade shows that I consider them friends so it’s really nice for me to be able to work with my friends in a new capacity,” Lana said, adding, “and hey it doesn’t hurt to work with a sales person who has actually worn every single garment the company sells and gives her honest opinion.”

In addition to Hustler brand products, Electric also offers its own brand of lingerie, as well as the Blue Line collection of men’s underwear and pleasure products, Lux Fetish BDSM gear, and a glass toy line called Glas.

For sales, email Lana K. at lana@electric-lingerie.com.

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After 5 years in the wilderness, David returned to the HGC fold 12 months ago to start a new division, Club Money. Now, 12 months in, his role has expanded to that of Operations Manager of the group.

The role of Operations Manager sees Ross overseeing and taking responsibility for all Marketing, Promotions, and the Business Development plans for HGC and its subsidiaries.

This new appointment does not diminish the authority of any Division Manager as each Manager retains absolute responsibility for the running of that division.

Dean Williams, General Manager, HGC said, “David’s ability to conceive and implement exciting campaigns, combined with his organisational skills and ‘can do’ attitude, as well as his close relationship with all the department managers will make for exciting times for the group.

Katie Reifman JimmyJane Katie Reifman has joined Jimmyjane’s sales team as its newest account executive.

Reifman brings more than eight years of sales experience to the Jimmyjane team, with an emphasis on beauty, spa and wellness products. Reifman will work closely with Alicia Sinclair, vice president of worldwide sales and business development, to grow existing adult retail partners as well as develop new retail opportunities in the mainstream, the company said.

Jimmyjane says the addition of Katie Reifman is a strategic next step to move Jimmyjane, and pleasure products in general, further into mainstream retail environments. Reifman’s previous experience includes fostering successful retail partnerships, developing retailer education platforms and driving sales revenue and growth.

“Katie is sharp, experienced and charismatic,” Sinclair said. “She is a great addition to the Jimmyjane team and together we will continuously build on the service to our retailers and distribution partners. This means broader reach for store visits, more focused account attention and a whole new skill set and perspective from her mainstream accomplishments. We know Katie’s background will provide our partners with valuable tools and drive sales performance.”

For wholesale requests and inquiries, contact sales@jimmyjane.com.

<< MOVERS & SHAKERS Mona Madrigal PIPEDREAM PRODUCTS Pipedream Products is proud to announce that a familiar face has joined the team as they welcome Mona Madrigal to the sales department.

In her new role, Madrigal will help the company increase sales by lending her extensive experience and proven track record to the international manufacturing powerhouse.

“As Pipedream continues to grow and expand, we need dynamic people and Mona is the perfect fit,” said CEO Nick Orlandino. “Her reputation and experience makes her a tremendous asset to Pipedream’s continued growth around the world. We’re very happy to have her on the team.”

Madrigal comes to Pipedream with over 9 years of experience in the adult novelty industry. Her extensive expertise includes 8 years as Senior Account Executive for Wet, and most recently as Sales Manager for Sensuva.

“I felt like part of the Pipedream family already, so I’m thrilled to become an official part of the team,” said Madrigal. “I can’t wait to take on the challenges of joining a leading adult novelty manufacturer and to offer the exceptional service and sales support that Pipedream is known for.”

Mona can be contacted at mona@pipedreamproducts.com.

VINCE DOMINGUEZ SPORTSHEETS INTERNATIONAL Vince Dominguez Joins Sportsheets International as Senior Sales Representative.

Sportsheets® International welcomes Vince Dominguez as its Senior Sales representative. Dominguez, a veteran of the beauty products industry, will help expand awareness of the company and its products across America and around the globe.

“We are grateful to have Vince joining our team at this time,” said Sportsheets® President Julie Stewart. “His experience and understanding of personal care and beauty products is a perfect background for Sportsheets’ approach to the lifestyle enhancements of our pleasure products.”

Dominguez, , joins the Sportsheets Sales team in developing new sales strategies and building strong relationships with key customers here and around the world.

“I will be seeking out new areas of distribution both domestically and internationally,” Dominguez said. “I’m thrilled to be joining company founders Tom and Julie and their forward-thinking team. I am excited to be contributing to the company’s goals of ‘Keeping Couples Connected.’”

Dominguez attended the University of New Mexico in his native Albuquerque before moving to Southern California 25 years ago. He has worked extensively in the professional beauty industry representing Redken Laboratories, Wella International, and Toni & Guy Bedhead among others.

Dominguez can be reached at Vince@sportsheets.com.

Ralph Ehses pjur group The pjur group is pleased to announce that it has named Ralph Ehses as Head of Global Sales & Business Development.

Ralph has been a sales manager at pjur since 2010 and was responsible in particular for the United Kingdom, Ireland, Middle East & North Africa (MENA), Eastern Europe and Baltic markets, as well as for mainstream distribution of pjur products in Europe.

The remarkable effort he made in positioning the pjur med line was the major factor in being able to open up and develop new markets across the world. The success of this series in places such as Asia, Europe and the United States earned pjur many favorable reviews in the mainstream sector as well, while providing consumers and the public an entirely new way of looking at the subject of lubricants.

Ralph Ehses’ new duties as Head of Global Sales & Business Development not only include the management, organization and support of the international pjur sales team, but also the development of new business lines and related global-level strategic planning. His appointment represents a commitment to sustainably supporting and growing the business.

“In addition to his accomplishments at the pjur group, the 14 years of experience he gained in procurement, importation, sales and distribution while working in a number of different industries will serve him well in his new position,” said Alexander Giebel, the founder and CEO of the pjur group. “We are excited about this appointment and look forward to continuing this highly valued and successful relationship.”

Shana Klingler LIBERATOR Liberator welcomes Shana Klinger as the new Sales and Marketing Manager, International Business Development.

Liberator is pleased to welcome Mrs. Shana Klingler as its new Sales and Marketing Manager for International Business Development. As an addition to the Liberator sales team, Shana will cater to authorized business partners by cultivating relationships and coordinating partnerships with distributors, retail shops and Internet retailers interested in promoting Liberator, now available from local inventory.

She will also be responsible for supporting its wholesalers with ongoing consumer advertising and press campaigns, plus a variety of marketing initiatives and local consumer exhibitions. A graduate of International Business, she is no stranger to international travel and cultural exploration.

Eager to start globe-trotting, Shana traveled to China to finish her degree, studying international marketing and management with multi-national corporations. Her work experience in wholesale, buying, e-commerce and retail management gives her a diverse understanding of all sides of the industry. Bursting with Southern charm, she’s a true Georgia peach.

She’s excited to be part of the emerging sexual wellness movement into mainstream and looks forward to spreading the happiness and fun Liberator brings to bedrooms around the globe.

Shana can be reached at global@liberator.com.

17

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FEATURE >>

CONDOMS

Consumers have a plethora of choices to discover when it comes to condoms in Australia. In addition to the standard condom, there are a huge range of additional fun textures, colours and flavours!

Condoms are available that glow in the dark, that are black, that are ribbed and studded, or even lubricated with menthol for extra sensation!

Flavoured condoms are also popular in adult retail. New Four Seasons NAKED Flavours come with chocolate, strawberry, banana and even bubblegum. Ansell LifeStyles® Party™ includes exciting variants such as the first to market Snake condom and Tutti Frutti!

STRENGTH Condoms generally come in either a regular or an ultrathin format. Ultrathin formats are popular because they are the closest to wearing nothing , while still being protected. In the Four Seasons range, this is the Four Seasons NAKED range. Ansell, founded in Melbourne in 1905 by condom mogul Eric Ansell, produces Zero®, part of the LifeStyles premium range and touted as Australia’s thinnest condom made from natural rubber latex.

At the other end of the spectrum, some individuals prefer an extra strength condom. Extra strength condoms offer extra protection for those who want it or even for those who want to delay their climax.

20

CONDOM SIZE A condom that is the correct fit and size is a critical factor to both increasing the safety – and pleasure experienced with condoms.

“It’s important to be educated on the different sizes of condoms.

And just like a medium in one clothing brand is different to a medium in another, a large in one condom brand is different to a large in another brand,” says Dianne Phan, Brand Manager of Four Seasons Condoms.

Condom sizes are generally measured by width, not length – which is a common misconception.

“Four Seasons larger fitting condom is 60mm in width, which is the largest in the Australian market among the major brands. It comes in the regular Four Seasons range, as well as the ultrathin Four Seasons NAKED range.” Comparatively, Four Seasons NAKED Classic condom is 54mm wide, and Naked Closer condom is 49mm wide.

“Also, every pack of Four Seasons Condoms comes with a handy ruler and shows the difference between the different condom sizes, which some adult retailers have found a useful tool to educate their customers on the sizes,” states Phan.

tested not tried Individual condoms are electronically tested for safety and reliability. Every condom receives an electrical current that rejects the condom if the current leaks (through even a micro-fine hole). This is in addition to a range of other batch tests which are also conducted.

CALENDAR

latex or not Latex condoms are generally made in countries where rubber plantations are plentiful – because latex is best used fresh for a high quality condom.

Although natural rubber latex condoms are still very popular, there is a clear trend towards polyisoprene nonlatex condoms and away from natural latex The Ansell SK YN® range of polyisoprene condoms is currently the world’s #1 polyisoprene condom, states Hayley Allen, Marketing Manager at Ansell.

SK YN condoms are made from a scientifically formulated non-latex material that provides a softer, more natural skinto-skin feeling. SK YN delivers the strength of premium latex, with the sensitivity of an ultra thin condom. SK YN is also a suitable choice for those with known or suspected allergy to latex.

The SK YN range is currently available in four different varieties, Original, Large, Intense Feel, and Extra Lubricated. SK YN Original, the closest thing to wearing nothing™, SK YN Large is larger and longer than SK YN Original for extra comfort, SK YN Intense Feel is the world’s first textured polyisoprene condom and SK YN Extra Lubricated has 40% more long lasting ultra-smooth lubricant.

Ansell predict non-latex condoms will continue to grow the category in Australia and there will be a shift in users from natural rubber latex to polyisoprene.

EVENT DATES

VENUE

WEB

ANME

July 12-14

Los Angeles, USA

www.anmefounders.com

Sexpo

Aug 1-3

Sydney

www.sexpo.com.au

ILS

Sept 15-17

Las Vegas, USA

www.lingerieshowvegas.com

Erofame Oct 8-10

Hannover, Germany

www.erofame.eu

Sexpo

Oct 10-12

Melbourne

www.sexpo.com.au

ANME

Jan 12-13

Los Angeles, USA

www.anmefounders.com

ILS

Mar 30–Apr 1 Las Vegas, USA

www.lingerieshowvegas.com

SOURCE your adult pleasure product directory

AAPD

Novel Creations Pty Ltd

Adelaide SA Tel (08) 824 4 5558

Melbourne Vic Tel 0403 379 375

www.aapd.com.au

www.novelcreationsptyltd.com

Atomic Bomb

Picone Group Australasia Pty Ltd

Melbourne Vic Tel (03) 9588 2405

Nerang QLD Tel 1800 002 425

Calvista Australia Pty Ltd

www.picone.com.au

Melbourne Vic Tel 1800 012 221

Sensuous

www.calvista.com.au

Paradise Point QLD,

Calvista New Zealand Ltd

www.sensuous.com.au

Auckland NZ Tel +64 9 309 5496

Tel (07) 5577 3590

www.calvista.co.nz

SLS Specialty Australia

Claredale Distributors Pty Ltd

www.slsspecialty.com

Melbourne Vic Tel (03) 9818 7736

Sugar and Sas

www.claredale.com.au

Lelo Oceania Pty Ltd

Melbourne, VIC

Melbourne Vic Tel 0417 341 643

www.sugarandsas.com

Suggestions to increase sales:

Brookvale NSW, Tel 0 417 409 596

The Love Group

www.lelo.com

Indooroopilly, QLD, Tel (07) 3846 6924

Ensure the top/core selling products are available in store as brand is the top purchase driver in this segment. Dual locate condom products where possible, for example on the shelf and near the counter. A counter unit containing the top selling Personal Care range would maximise sales, or a clipstrip or hangsell unit near the front counter. If you don’t have much space it’s recommended you put one out during peak selling periods.

Lingerie Logistics Melbourne Vic Tel 1300 556 194

www.joiedevie.com.au

www.thelovegroup.com.au

Two Ducks Distribution Adelaide, SA, Tel 0439 99 88 99

www.twoducks.com.au

Next to Nothing

Windsor Wholesale

Sydney NSW Tel (02) 8213 0694

Melbourne Vic Tel (03) 9464 3622

www.ntnaust.com.au

www.windsorwholesale.com.au

If you would like your company listed here, please contact us at editorial@synergymag.com.au

FOCUS >>

Vital Stats

The BeDaring Group Pty Ltd T/A BeDaring The Adult Shop Established 1992 Founded by the current managing director Keith Boswell.

HO located at Caboolture, Qld How many staff 27 How many stores/offices/locations Five. Stores at Caboolture, Kawana Waters, Bribie Is, Chermside. An admin office and mail order and web dispatch at an office in Caboolture.

Website URL: www.bedaring.com.au

<< FOCUS How did you first start in adult retail and what were you doing previously?

I had spent 13 years with K-Mart rising from trainee manager to managing the Caboolture K-Mart. I was retrenched in 1992 in the last recession along with several thousand others at Coles Myer including 200 managers who left on the day that I did. At first I was anxious as there was a lot of competition for a limited number of management positions. Then I got three job offers in a couple of weeks and my confidence bounced back. I decided to go into business for myself. I paid out our house, bought a brand new Harley out of the crate, and opened our first BeDaring. The idea to open an adult shop came about when my wife Tracey and I tried to buy a vibrator for a friend’s 21st Birthday. We couldn’t find a store and that was an ‘aha moment’. I learned an enormous amount about retailing while working for K-Mart and while quite angry at the time for being retrenched, I am grateful for all that they taught me and the payout that I walked away with enabling me to start a business from which I have never looked back.

What do you like most about your business?

It is gratifying being able to offer people jobs and hopefully pass on a number of skills. It is also great to be able to offer staff promotions or opportunities. Of course I love it when a planned promotion is successful or a major task completed and everyone gets a buzz.

How does a typical day look for you?

I’m embarrassed to say most of my time is spent in the office. I know that I am out of touch with the stores and need to spend more time in them. I have a weekly and daily routine which starts with a review of sales entered into budgets and then I write a CEO message every day which appears on store POS. I check our social media and make comments. I review postal and email and half my day is gone ha ha. I now have a routine calling to one of the stores each week for a good look around. We prepare a newsletter every week to pass information to the team. I meet with my web team Monday, Accounts staff Wednesday. In between, I am trying to plan ahead and manage any problems. We hold a managers meeting once a month and there are always lots of other meetings to be held. I try to attend various Chamber of Commerce meetings and regularly attend seminars. I have recently been selected as a member of State Government retail crime committee.

What have been some of the greatest influences in your life that have assisted you with your business’?

While at K-Mart I worked at numerous stores and worked with some fantastic mentors. Each had their own strengths. Some in people management, others follow up, others in merchandising. I certainly walked away from K-Mart with a ‘can do’ attitude as nothing else was accepted. I would also have to include my Mum who has a very strong sense of empathy and I think I try to see

others points of view. There are a couple of people in the adult industry who influence me. My accountant has played devil’s advocate in a number of major decisions and I respect his opinion. My martial arts mentors bring out the warrior in me when mental toughness is called for and my wife can ground me when I get carried away ha ha!

What lessons have you learnt?

Many expensive lessons but I would say any time that I have lost a lot of money on a project it has been due to inadequate planning. I cannot over emphasise the necessity to plan every detail & researching as many of the variables as possible. Preparing a well-researched budget and sticking to it. One thing I find most difficult is having an exit plan that pulls you out at the right time.

It is so tempting to keep pouring funds into something that you think will work and thinking that it will turn around soon if you keep trying hard enough. But success is more than working hard it is working hard on a good plan.

If we look at your adult retail business 10 years ago versus now, what changes can you see and how have you responded to them?

Adult products have without doubt become more mainstream appealing to a wider audience. We try to continually tailor and our range to suit. There has been a move from categories to brands and we have been a little slow to maximise this but are re-merchandising to brands now. Generally adult shops have become a lot more professional in their appearance with expensive shop fit outs and the size of stores is increasing.

What are some of the best things BeDaring has done?

We have a sensational team of loyal hard working staff.

We have prepared comprehensive Policy and Procedure Manuals which standardises and improves training.

Introduction of server based POS system and document systems were major steps forward.

What are you especially proud of?

My daughter Jayme is working her way up our business hierarchy and after spending two years in our admin office undertaking a cert 4 in Bookkeeping and Accounting she is now the store manager at Bribie Is. Jayme is my succession plan. My son is now also working in the business and I hope to see him climb the ladder as well.

What have been some of the best moments?

Worst moments?

Best moment: Three generations working together with my son and my dad to build our Alderley store and then launching it as it was our flagship store at the time.

Worst Moment: Pulling out of our Alderley store. We had used a lot

25

moving back to the mainstream. Our typical customer would be heterosexual partnered 35-55 so this is the demographic that we aim at.

What type of activity does BeDaring engage in, in store, to ensure the maximum customer experience/ best chance of maximum sale?

Clean well-presented well stocked stores. Good music and a pleasant fragrance. We also train our staff not to pounce on customers but to leave them to browse and offer advice and engagement before trying to sell.

How important are sales staff/store staff?

Critical. Sales staff can easily double store sales.

What makes a great adult retail staff member? What sort of individual (prerequisites) are required for working in adult retail?

expensive plaster work including plaster columns, arches, and mirror surrounds to create a Romanesque look. My son Ben and I went in with sledgehammers and smashed all the expensive plaster work down when we pulled out. A very expensive lesson What do you think you could do better?

Ah so many. Personally, spend more time in the stores, spend more time reviewing big picture issues at the pointy end of the business and not get bogged in the day to day.

What would you never do again?

Settle on a lease because there is nothing better around.

Wait, wait, wait until exactly what you want comes along.

What are a few of the key variables in order of importance to ensure the best chance of success in adult retail?

1. Retail experience. It is really hard to change professions without a good grounding.

2. A good business plan including (1) Vision (2) Budget (3) Marketing Plan (4) Operation Plan - Policies and Procedures.

3. A good POS system to control inventory.

4. Wait for the right location.

What makes a great store location?

I believe that busy roads do not always the make the best location. We discovered this hard way at our Alderley store.

This is traffic in transient. 90% of your customers come from a 10 kilometre radius around your store. You can’t count on lots of passing traffic who don’t live in the area. So you need to be able to count on your local demographic to support you.

You need to be visible (to avoid lots of marketing to let people know where you are) but discrete so people who want to discreetly slip in can do so. Parking is critical. People will happily drive 20kms but not walk 100 metres. Again we learned this the hard way at our Alderley store which had limited parking.

Does BeDaring target a demographic? How would customer base?

specific customer you define your

We are couples friendly mainstream. We have tried unsuccessfully to push the envelope into more niche products but these have not been well received and we keep 26

An adult products shopper, who loves the product and is prepared to test new lines. Someone who loves to talk to and engage with people. Perhaps above all is sincere and their sincerity shines though.

How does BeDaring get the most out of its staff?

Achieve the best results?

Regular communication including that which recognises people.

Staff awards and competitions. We can always do much more.

Well organised managers. Most people respect and prefer organisation. And people like to feel informed. I have an open door policy and any of the staff can refer issues directly to me.

What do staff most love about their jobs?

Helping people with their sex lives and making them happy.

Working in a helpful friendly team where we (the owners) do our best to address any problems , be they equipment requests through to personal issues, so that everything runs smoothly.

What do staff their jobs?

most

often

complain

about

in

Supplier orders placed months before being delayed especially if we have a promotion or event planned around this, then fast changes need to be made.

How often would BeDaring change a store layout or re merchandise?

We are remerchandising every week. A lot of our stock is now bought in plot plans so the stores are re-merchandised as these arrive.

How important is new product, or product selection in a store?

Extremely important. We have new lines arriving every week.

What trends has pleasure products?

BeDaring

observed

in

adult

The trend towards non phallic ergonomic ladies toys such as Lelo. Lifelike vagina’s like Fleshlight and lifelike dolls. The slowing of DVD due to the internet and social tonics have become a significant % of most stores sales. A booming market for delay and erection products for guys and sensitising products for ladies. Packaging has improved significantly and the use of new materials, aluminium, stainless steel, ceramics, glass, and the various silicones.

How does BeDaring keep itself informed of adult pleasure product?

We attend tradeshows in Australia and overseas. Wholesaler newsletters and industry newsletters such as Eros and XBIZ.

What makes a successful product?

challenges particular to operating in Queensland?

It has to work well, be packaged well and most importantly staff have to like it and be committed to it.

The Queensland adult pleasure market has cause to be optimistic and opportunities exist, but for sure all retailers are suffering from the GFC and general belt tightening in the community. You only need look at the discounts major retailers are offering to realise the pain is being felt across the retail spectre. In Queensland the current LNP government is taking a similar line to the Federal government blaming the previous Labor state government for the parlous state of the Qld economy. This talking up our economic problems at both levels creates additional anxiety and people are very cautious spending. Housing prices have been slower to rise in Queensland and this also effects how home owners view their financial position.

What have been some of the best selling items of all time?

We-vibe, Lelo, G-Vibe, Fleshlight, we have a penis vibrator called Pathfinder which has been a huge seller. Several bullets and tinglers have also sold large quantities, Smartballs, and Bathmate.

What proportion of your business is online versus brick and mortar?

Unfortunately our online is only a small % however I am aware it could be as big as or bigger than bricks and mortar. We have thrown lots of money at online and had many extremely costly technical problems.

How do you view the trend toward online shopping and the changing role of physical shops? How will this change your business?

The move to online is undeniable. We are about to re-write our online business plan and undertake another expensive but necessary re-build of our site.

How is BeDaring responding to the rise in ecommerce sales?

We have a separate web business. It carries its own stock with all lines held in stock and dispatch staff ensure all orders are dispatched in full, same day. We send weekly e-newsletters and continually add product and features to our site.

What are the online challenges?

Each state government has passed their own Social Tonics laws and Queensland’s are particularly broad and open to interpretation. This places any retailers selling social tonics in a legal minefield.

What advice could you give someone intending to start in adult retail today?

It is not the goldmine that people imagine to be. It is becoming increasingly competitive leading to lower gross margins as businesses reduce prices to compete. If this is your first business, think carefully about the stress that it will place upon you and your family.

I know many people from non-retail backgrounds have successfully bridged the gap but retail requires many special skills and you if you do not have retail management experience get ready for lots of expensive mistakes unless you can afford to hire that experience.

Online is a difficult one to crack. It is highly labour intensive or that is our experience. It requires regular graphics work from an experienced artist, new lines to be added with associated , graphics and text prepared. New banners, frequent newsletters, and SEO are an ongoing task requiring resources such as blogging and use of social media. You can’t set and forget a website, there are always lots and lots of ongoing tasks.

It is a niche which by its nature sells products on the fringe of the law otherwise Coles and Woolworths would be selling our products (indeed Woolworths recently had a brief foray into vibrators) so make sure that you are aware of state and federal laws as violation can have serious repercussions. Test the waters before over committing and have a sound well researched business plan.

How would you view the market for adult pleasure product in Queensland, in general? Are there any

Director, BeDaring.

A Synergy Magazine interview with Keith Boswell, Founder and Managing

FEATURE >>

The Wide and Slippery World of Personal Lubricant

The Gel Works Factory

Author - Paul Whyte, Gel Works Pty Ltd

Making lubricant for sex is an art form that works with textures, and fluids to change the experience of friction to a tantalising, expression of delight, love, connection, excitement building to ecstasy.

My friends tell me that their first meeting with their favourite lubricant changed their sex life forever. They had time now to explore intimacy. There was no worry of drying out. No rush to get off before something changed or skin wore out.

Foreplay could now take ages, an open ended expanse of communication and pleasure. There was easy leisure with their love making to explore the body and all the sensations that went with sex. They could stop, talk, massage, wrestle and everything stayed moist and slippery waiting for the waves of passion to build, pass and return again.

Others with different tastes say, “there used to be just the sticky lubricants and now I can get straight to it, have fun and be on with my day with little messy wash up”.

A man in his 70’s when talking about being with his new girl friend said to me, “that Wet Stuff Gold of yours has me feeling like I’m 16 all over again! I’ve never had sex as good as I’m having now.”

30

Just as with the very best foods, wines or perfumes where the first taste or experience changes or develops through a journey with each sip or mouthful, so it can be with lubricants.

At sales conferences some shop owners try to impress me with their knowledge of the lubricant market with comments like, “all water based lubricants are the same” or “all silicone based lubricants are the same”. I just laugh. I think all humans are the same. We all came from and spend some time dwelling in some way on sex. The details are so different when you get to find out what sex is for a person that the similarities end at that point.

One of the very first pleasure products from antiquity, almond oil, has been revered for massage and sexual pleasure.

It’s oily texture delights but stays the same as it slowly moves into the skin.

With modern lubricants we have moved well past this simple range of textures.

The vegetable oils have a small range of ingredients when you analyse the ingredients with modern laboratory machines. Just as with the oils, the first water based products gave a simple experience of just getting thicker a short time after beginning to use the product.

Today, with the longer lasting lubricants in all varieties, the manufacturer’s pallet of ingredients is so much wider now, that changes in texture over time can be quite complex and we can choose what effect we want without love making and when that effect is to happen.

The attitude I hold that surprises people the most, from my experience, is that I have heard every lubricant on the market passionately praised by someone, “as the best lubricant they’ve ever tried”. I’m very happy about the very large range of lubricants on the market these days, so that whatever the preference is, whether it be for water based, silicone, synergy of both water and silicone or oil based, there is an adult shop that will have your near to perfect lube!

Most consumers will adore or praise about a third of the market at most and show little interest in other ranges. I ask people to listen to their bodies as they try lubricants to see what suits them and what they do with sex. The main function lubricants have is protecting the tissues from wear and condoms from breaking from stress. There as so many variations on this basic function that many different kinds of pleasure effects are possible.

While all lubricants can work for sex with fully healthy people, the nature of each formulation and the wide range of properties make some patterns of love making much more suited to just a few products.

<< FEATURE This is so varied that all the products in the market have their fan base of devoted users that find it “the best”.

The quickie now has many lubricants to choose from that work exceptionally well for the zipper-less experience. In water, silicone and synergy of water and silicone, there are products that last a short time as an excellent lubricant and then appear to vanish. What they have in common is lots of water for the water based products. Wet Stuff Ultra that is used in many Gay clubs leaves little trace after 10 or 15 minutes from use. For the silicone products the ideal quickie lube has lots of fast flash-off silicones with very little or none of the medium time dry-off silicones. I’m about to put a new silicone on the market called Wet Stuff Touch that will last for about 10 minutes and at 20 minutes little trace is left on the skin. It’s great for massage and something quick. The low level of other ingredients means there is no residue to be washed off.

The lazy Sunday afternoon of sex and pleasures certainly have many formulations that will not only last the distance but change with the action or add tingles before becoming a protective glide surface. These days, there are both leave on and wash off products that do very well in this kind of slowed down love making. The longer lasting silicones and water based, do tend to need to be washed off. But even with the silicones, the medium drying time products like Wet Stuff Premium can last for longer periods and still vanish without need for wash off.

Wet Stuff Secrets, the first water/ silicone synergy product I made in 1997, has had a revamp, boasting three kinds of textures before vanishing into the tissues as a moisturiser. It gives a light cream texture to begin, that firms to add sensations of friction, before switching into a wear protective glide surface at about 20 minutes. Wiping it off with a good lube removing wipe like Wet Stuff Swipes can see the next application of lube go through the changes all over again. Wet Stuff Ignight adds tingles that peak in about 5 minutes and wain in about 20 minutes of cooling and a warm flush that can give many interesting peaks to a quiet afternoon of pleasure.

The tender tissues needs are very wide indeed and take very good listening, to get a good match with a customer’s needs and what lubricants they will love to use the most.

I start by asking what the doctor says about the skin condition if there is anything medical involved. There are many solutions to a skin condition that the medical profession have, that first get seen as if it’s caused by a lubricant.

The golden rule is that if a skin condition begins after using a lube and has not gone an hour after washing it off, see a doctor.

Some women have challenges that are well met by the Wet Stuff with Aloe Vera lube. It has carbopol as the thickener, which holds moisture well, but does not change the natural viscosity that women have naturally. Wet Stuff Naturally also has its fans from the women who like the feel from their own innate lubricant and just need a little more water. The very varied nature of the health conditions have many of the wider commercial range being just right to un-usable for some people due to their condition.

Adult shops these days have lots of supplies of free samples so that those issues can be dealt with, by just trying out many products.

I did not commit to being a sex lube scientist when I was going through Uni. I started making oil based lubricants for pocket money when completing my final year of course work in Chemistry.

Through the research years studying

natural product chemistry, then oil chemistry, the lube making grew to be larger than my research stipend and there was no stopping me. Gel Works was formed in 1982 and Wet Stuff was first made in 1986 to help in the lubrication of condoms. Most of my business contacts died in a few years after that from AIDS. I was in the last generation of young people to explore sex before HIV. Personal lubricants are made in factories that either cosmetics or pharmaceuticals can be made in. The tanks, purified water process, mixing machines, filling machines, testing and quality system, that documents each step, from design through production and into dispatch, are almost the same. A small upgrade to the quality system and certification can see a cosmetic manufacturer make personal lubricants (classed as a Medical Device) or simple pharmaceuticals. The raw materials used, need to be assessed in a formally documented risk analysis that fits the needs of Australia’s Medical Device legislation and regulations, particularly the state of the legislative art the Essential Principles for Medical Devices. It’s a list of 13 points of safety derived from the European CE marking process by the Global Harmonisation Task Force GHTF, now taken over by the International Medical Devices Regulatory Forum IMDRF. The regulatory process takes some months for a newcomer to read through and understand.

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FEATURE >> The faint hearted usually get a consultant to do that task and apply it to their lube for them.

As a member of international scientific committees connected to personal lubricants, I get to talk with scientists and manufacturers from around the world about safety issues.

The research effort is expanding currently with new papers being published every month or so that, “turn the lights on,” in areas of personal lubricant science. A new study by the US CDC with monkeys and rectal lubricant demonstrates no addition risk, with a high osmolality water based lube, as an example of a new finding that has made some waves.

For an ingredient to be selected in a personal lubricant, a monograph needs to have been placed in one of the large pharmacopeia, by it’s manufacturer, and pass a series of tests in the product that are becoming more stringent each year.

There are about 100 different compounds that can be found in lubricants so I can’t go into details except that almost all are found at similar levels in either foods, cosmetics or pharmaceuticals. The basic structure of a lube is common to all. There is a base like water, silicone or oil that is usually but not always texturally improved with a viscosity modifier. This is about

the pleasure properties of the lube, it’s drying time and the range of viscosities it goes through in use. The water based products, mostly, but not always have water retaining compounds to extend dry times. They also need a preservative and pH buffer system that many of the tests check before marketing the product.

The tingling lubricants also have spicy ingredients that delight the healthy but some medically challenged folks may not be able to handle. Doctors can help decide if a medical condition puts limits on a person’s sex life or sex products.

The warming lubricants are based on high levels of glycerine and propylene glycol, and heat, using the heat of dilution when body fluids dilute the lube at the start of use after a few minutes. The interesting thing about warming lubricants is that they are osmotic pumps that make their own moisture in contact with tissues that give water to the lube, greatly increasing the drying times of this type of water based lube. Depending on exactly which way the action goes, a warming lube will be thicker or thinner as the amount of exposed skin changes the water content.

‘Hide the sausage’,and the lube gets thinner, with more exposure of skin it becomes more viscous.

As a chemist I have a hobby of testing the markets formulations. I’m very impressed by some of the new lubricants I see. I’ve been researching the silicone markets’ formulations this last year or two and I’m

impressed by the wide diversity that I’ve found. All of the theoretical extremes are found in the market currently. Thicker, thinner, quickie, fast glide surface formers, slow glide surface formers, silicones who’s viscosity stays the same for very long period, silicones that quickly get thicker then stay at that level, others that dry with no wash off, some need warm soapy water to remove. The chemistry of the silicones is simple and completely visible with gas chromatography as almost all of the silicone market use volatile silicones as the base. The range in the volatile silicones is very wide going from product to product. Like the colours in a rainbow. The silicone gum that gives the very low friction effect is a small part of the silicone products. There are very many possibilities with the silicone lubricants that are all determined by the mix of the very fast flash-off and slower less volatile silicones.

The Therapeutic Goods Administration (TGA) has the discretion to impose whatever level of control it wishes on Australian manufacturers and depending on the situation may audit a manufacturer without notice. The TGA keeps very close control over the testing labs that receive the samples of every batch made in Australia so if things go wrong they know about it quickly as part of the ordinary testing and audit process. It’s a very effective way to keep a close eye on an industry with very low cost to the consumer. Because of local lubricant manufacturing and the free market approach to regulation adopted by the TGA for lubricants, Australia with it’s decision to class personal lubricants as class 1 medical devices, Australia has lower lubricant prices with world class quality, than most OECD countries.

Anyone who travels, can easily see the challenge other countries have, in getting well priced lubricants out to the bulk of the population. The TGA conducts regular independent testing of lubricant quality of it’s lube manufacturers, testing microbiology and preservative effectiveness, near the end of shelf life.

Especially in third world countries, lubricants for the population at large are in very short supply with only the highly priced and limited types of formulations of the supermarket brands available. By comparison, the adult shops in Australia have a tremendous range of personal lubricants. It’s like a golden age where pleasures can flourish with so much more than what most people are aware of!

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ME >> What I love about my job The people and the process! I really enjoy trade shows, customer visits, and opportunities I have to travel and see our customers. It’s a great way for me to get inspired with ideas for expanding our product lines to hear what our buyer’s customers are asking for as well as brainstorming with them on how to fine-tune our ideas. The design and product creation process is still very exciting for me still after 20 years to see final product and enjoy successes from our line as we launch them with key customers and at trade shows like ANME.

The most significant influence in my working career was/is

Brian L. Pellham CEO of Kheper Games, Inc., Seattle, Washington, USA When did you get into games?

I had always enjoyed creating games for my friends to play growing up, so it was a passion of mine that has stayed with me from a very early age. I still remember the feeling of how excited I was to see my friends so entertained by a game of dares I had written at age 10. The prize was a tub of gummy bears and the party guests all wanted to win, so they were willing to lick the drapes, sizzle on the floor like bacon and do all sort of other crazy dares.

How did Kheper start?

I tried first to have my first book published, A Partier’s Guide to 51 Drinking Games, after I finished writing it a few months later. Every path I followed led to a rejection letter and I finally decided if this book was going to get published, I was going to do it myself. I wish I had saved my rejection letters to write back after we sold our ½ millionth copy. I worked my full time job as a technical writer at Microsoft, AT & T Wireless, and Boeing for the next five years, all the while writing more games and publishing three more games books. Two of which I coauthored with a good friend, Allison Kent. In 1999, I got my “ big break” when Spencer Gifts tested two of our games books and rolled out A Partier’s Guide to 51 Drinking Games. Shortly after in 2000, I pulled in a handful of investors, including my brother Tony Pellham (who later became our Operations V.P.), and launched Kheper Games, Inc. I started launching romance games, drinking games, and other adult party games. Many were instant successes that still are best-sellers for us today.

What the F*ck?, a drinking games of outrageous questions, Beer! a strategy drinking card game, Sex! a card game of sex positions, and Weed! A strategic game of growing pot plants have all sold so well that we’ve since then launched product lines to extend each brand.

A typical day I usually start the day with answering emails and calling customers. We have some customers in the U.K. and Netherlands that I work with directly and then often I try to reach U.S. customers on the East Coast before 9 a.m. P.S.T. Then I work my way west. Midday I’ ll work on product development and if I need to communicate with customers in Australia or vendors in China, I’ ll make those calls or emails at the end of each day.

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My close relationships with both men and women. I love couples and learning how different friends of mine in relationships tackle their issues. Also to understand what helps people feel that they have a well-rounded social life as well. I have had some amazing conversations with other vendors and buyers in our industry that openly speak about their relationships and have become close friends. It leads to the inspirations and therapeutic values we build within our products.

I’m most proud of Today we are quickly approaching our 20 millionth game sold.

Our products can be found in Spencer Gifts, Urban Outfitters, Francesca Collections, Go! Games Stores, and adult boutique stores internationally. We reach over 100 countries with our products, with our strongest distribution channels outside of the U.S. in Europe, Australia, India, Canada, Mexico and Latin America. Products of ours are in up to 12 languages with the most prevalent being English, German, Spanish and French.

We offer our customers value and an abundance of creative ideas within the games we write, produce, and market. Our romance games are designed to help couples resolve issues in their relationships in fun and playful ways, and our party games are designed to keep people laughing and entertained.

One of the most memorable moments was The first large order I received from a 600 store chain in 1999.

Knowing that I could soon leave my technical writing job to start my own company. I remember holding the paper PO and showing it off to friends of mine as our first product, A Partier’s Guide to 51 Drinking Games, had finally taken off after 5 years of hard work promoting it.

Last book I read The Good Guy from Dean Koontz. He’s the only writer I remain loyal to where I try to read all of his new releases. I enjoy the supernatural elements that he includes in each of his suspense novels as each one creates a unique reality and helps encourage creative thinking.

Favourite movie/TV show My favorite movie would have to be one I watched growing up over 20 times, Escape from NY. Favorite TV series is Modern Family although I did really enjoy watching all 6 seasons within a few weeks of Breaking Bad last year.

What would most people not know about me Socially I actually am quite shy. I have to push myself many times to socialize and part of why we do so well with party games is that it stems from my own issues I have in being more comfortable in large groups.

My favourite place In our trade show booths at a busy show. The energy of releasing new products is exciting and often feels like the reward for the hard work and 100s of hours I put into developing the content of our games each year.

If I could change one thing I would like to be more adventurous and wish I had been more so earlier on in my life. I was a late bloomer, so to speak, and wish I had known at the start of Kheper Games, Inc. what I know now about human sexuality.

ADULTEX 2014 >>

Australia’s Adult Retail Industry B2B tradeshow, AdultEx, now in its 10th year, was held on Queensland’s beautiful Gold Coast at Jupiter’s Hotel and Casino, on Friday 11th April - Sunday 13th April, 2014. Over 250 guests including manufacturers, vendors and local retailers attended the successful 3 day trade show where qualified buyers, retail owners and sales staff are exposed to the latest product and take advantage of exclusive seminars aimed at empowering and assisting retail sales staff. We-Vibe hosted the Poolside Welcome Event whilst show sponsor Doc Johnson threw a lavishly themed American Icons gala bash complete with the presentation of the annual AdultEx Adult Retail Industry Awards.

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TOY REVIEWS >>

Sakura iroha- Tenga

LUST L6 by Jopen®

Rose Crompton, UK and relationship journalist, cliterati.co.uk

Club CalExotics Expert Sexpert, Jaiya It’s petals unfold like a flower opening in the sun, waiting to wrap their longing arms around your pleasure parts; desiring to flick and tease as their center dives gently into your goddess spot, puling with passion as you rise like a bud and blossom into ecstasy.

The L6 inspired some poetry in me this morning! Let me tell you what my body loved about theL6 by Jopen®. 1) It’s pretty, and I like pretty toys.

2) It’s rechargeable. I like things that don’t require batteries. 3) It has a variety of functions which keep the sensual play creative and fun! Those were 3 reasons enough to fall in love with the L6. But there’s more. It’s made of silky soft silicone, so it feels lovely and is body safe.

Here are a few tips when it comes to playing with the L6: Tickling Your Labia: Turn the L6 sideways and use the ends of the petals with high, steady vibration to play with and warm up your outer and inner labia.

Play The Clit: Use the very tippy tip of one petal to stimulate your clitoris.

Add a bit of lubricant and let the tip flick your clit with pulsation and teasing vibration.

Engulf Your Pelvic Floor: With one petal on top and the other petal below, the lovely shaped center entering your vaginal cavity, you can engulf your entire pelvic floor in vibration sensation!

In and Out: Play with pulling the center of the L6 in and out of you as the petals play on your nether regions.

Add a Finger: When playing, I wanted more pressure on my clitoris, so I snuck a finger under the top petal and went to town. This did the trick for me and brought me into orgasm. Try it! You might like, as well, if deeper clitoral sensation is what you crave.

Backdoor Explore: The L6 is so versatile that it can also be used for a little anal penetration. Use it to tease your backdoor with a few circular knocks before going inside. The petals will extend themselves to flutter on your vaginal opening and labia as you play.

The Jopen® L6 is beautiful and may help you blossom into new depths of creative sensation play!

Until this year designer sex toy brand Tenga have focused on creating excellent innovative masturbation products for men. The iroha range is Tenga’s first foray into targeting the female market.

There are three attractive pastel coloured, palm-sized personal massagers in the range: the snowman shaped Yuki, the rounded Midori and the tulip shaped Sakura, which was tested for this review. All three vibrators are suitable for the stimulation of outer erogenous zones and primarily are clitoral vibrators, but the Yuki does have a small, insertable tip for shallow vaginal penetration.

The first thing to note about the Sakura is its size and texture. It sits perfectly in the palm of the hand and the rounded pebble shape makes it very comfortable to hold. Couple this with the super soft silicone that it’s made from and already the high-quality of the product shines through.

Design wise, the Sakura looks wonderfully innocent and it’s purpose is not obvious. Slightly parted at the tip in a ‘V’, the Sakura completely envelopes the clitoris. Looking at it, there is certainly a resemblance of lips (or Mrs Pacman if we’re being cheeky) and that adds an extra eroticism to it, so it’s more than just a pretty looking sex toy.

In total there are four vibration functions to enjoy: three constant buzzing speeds ranging from a soft to a powerful buzz and then one pulsation setting. All four functions are whisper quiet. Controlling the Sakura couldn’t be simpler, something I always look for in a quality, designer vibrator. There are only two buttons on the base of the vibe: a ‘+’ and a ‘-’ button.

When the Sakura arrives it is housed in a weighty display case, which also doubles as the charging dock. On the base of the black charging base are two magnetic prongs that are the same shape as the buttons on the vibe.

Align the buttons with the prongs on the base, you’ll feel the magnets attract. A small USB port is on one side of the charging dock. A USB cable and USB plug attachment are included and in a separate box to the toy..

Having the choice of how to charge is excellent and being someone that is always around a laptop or computer, it’s a very convenient way to keep my Sakura topped up with power.

During charging a small light on the base will come one and when full this light will turn off, meaning it’s play time!

Completely waterproof, cleaning is simple. With the Sakura just make sure you wash thoroughly between the gap in the tip. As the material is nonporous and completely smooth and sealed, this is easy and shouldn’t take long at all. When not in use keep your iroha product in the case with the lid on to prevent dust or dirt getting to it.

The technology and quality you’re getting is outstanding, so if you’re serious about your play and want something truly exceptional when it comes to clitoral stimulation, then the iroha products would be an ideal addition to your toy draw. They’re also amazingly inoffensive, so if you’re considering introducing a partner or lover to sex toys, then iroha would be a perfect place to begin your experimentation. For me, Tenga have certainly made their debut to the female sex toy market a memorable one.

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™

Stronic Eins - Fun Factory Rose Crompton, UK and relationship journalist, cliterati.co.uk Confused, intrigued, astonished, flabbergasted, awe-struck and dumbfounded. Just some of the adjectives that will spring to mind on a first encounter with the STRONIC EINS, a unique thrusting, pulsating vaginal penetrator that won’t require you to take your socks off before hopping into bed because it’s so strong and lifelike that it could probably do it for you!

Meaning Strong One, the Stronic Eins is the first in a series of three pulsating toys – as they call it – from quality German toy designer Fun Factory. It adheres to all of the characteristics we’ve come to expect from this premium European company: it’s made from quality silicone, nice and quiet, a safety lock so it doesn’t go off unexpectedly in your bedside draw, waterproof and rechargeable.

Unlike other thrusting toys on the market that work with a wave effect or an unconvincing coil spring looking thing at the head of the shaft, the Stronic Eins has a motor in the base of the toy that rocks to and fro, giving it a thrusting sensation. It really is the closest toy we’ve come across to recreating a life-like thrusting motion that you only experience if sleeping with a male or someone donning a strap on.

Turn on and it with start an initial thrust. Press the minus button and it will take you on a pleasure road of three algorithmic modes. Starting at a moderate speed and then slowing down to a deep, slow, thrust, of, pleasure. Depending on how you like your love making, this was easily our favourite setting.

From short vibrations to deep pulsations, escalating thrusts and the final mode which feels like random setting and mixes it all up, it means you really can vary the sensations at the touch of a button. Well any sex session, whether with a person or a toy, is always a lot more interesting when you get to mix it up. The difference is, the Stronic Eins keeps the fast pace you want, for longer, without getting tired or achy legs. Just something to bear in mind.

Two to three hours of charge will give you about two hours of play at full power whack. As it’s made from silicone, use only with a water-based lubricant.

This is one of the most innovative adult toys on the market at the moment and we challenge you to discover a thrusting toy that comes close to being as life-like as the Stronic Eins. If you’re a newbie to the adult toy world then consider this a great sex toy investment that will give you vaginal stimulation like nothing else out there, or if your a sex toy connoisseur then you’ll be hard pushed not to be impressed by it’s unique movement and motion. This time, curiosity really satisfied the cat.

We-Vibe 4 Eva Sless I really like We-Vibes. I have tried, tested and reviewed quite a few of their products and have always enjoyed them, especially their couples toys. I will admit that some of the earlier versions had some issues with certain usability factors but they were still fun and enjoyable and, as each update came along, those issues were sorted out to make it better and better.

The We-Vibe 4 is different to the others in a few ways. The first being the material it is made out of. Gone is the slick, shiny silicone which, especially when all lubed up, had a tendency to move about a bit and lose it’s hold. It’s been replaced with a more matte silicone that is smooth and velvety to the touch and doesn’t get anywhere near as slippery. They have also changed the size and shape a bit. The toy itself is smaller and the insertable end isn’t as bulbous as the previous ones, but still manages to hit the spot like the We-Vibe III did.

The vibrations also seem to have improved with more intensity to the buzzes and, although there are a few differences to the pulse patterns, all six of the settings are good and suitable for everyone’s different preferences of strength and vibration.

The remote is a bit different too. On the III there was just one button to push through the modes, the We-Vibe 4 has four easy to use buttons that can increase the intensity (up for more, down for less and to turn off) and change back and forth (side to side) through the settings so you don’t always have to go right through the whole sequence to get back to the one you like best.

To use it all you have to do to turn it on is push down the little button on the front end of the toy for about two seconds and then either push through that to get to the sequence and intensity you like, or use the remote. Just hold the remote next to the toy and press the top button down for a few seconds and it syncs up. If you need to, use a bit of lube (always use a water-based lubricant with toys as some silicone ones can damage the material) to insert the smaller end and then the larger end rests nicely against your clitoris. It can be a great toy to use solo, but as a couples toy, it really comes into its own when your partner slides in next to it. The G-Spot is stimulated, the clitoris is stimulated and the penis is as well.

The remote control (which comes with a lithium coin cell battery) has a range of around three metres and, because the toy has a really quiet motor. It’s fully waterproof (not the remote though), and charges via usb.

All in all this new version of the We-Vibe is a real winner. I give this new version a 9/10 and think it is definitely an upgrade We-Vibe lovers will enjoy.

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TOP TEN >>

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2. BodyWand Rechargeable Massager Black

2. Platinum Edition

3. Bodywand Midnight Japanese Massager

3. Entice Isabella

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4. Entice Ela

4. Pjur Original Bottle 100ml

Medium

5. Entice Crystal Intimate Clamps

5. Fleshlight Girls Jesse Jane

5. Pocket Rocket, Original

4. Bodywand USB Pink 5. Bodywand Mini Lavender 6. BodyWand Rechargeable Massager Lavender 7. BodyWand: Rabbit Wand Attachment 8. Bodywand Mini Pink 9. BodyWand: G-Spot Attachment

One Touch

Butterfly Kiss

6. Entice Triple Intimate Clamps 7. Apollo Power Stroker 8. Apollo Automatic Power Pump 9. COLT Anal Trainer Kit 10 . COLT Anal Douche

1. We-Vibe 4 Purple

1. Sasha Grey UR3 Cream Pie

1. Bodywand Original Japanese Massager

2. We-Vibe 4 Pink 3. Fleshlight Stamina Training Unit Pink Lady Gold Case

Lotus with Retail Packaging 6. Bodywand Original Japanese Massager 7. Pjur Original Bottle 250ml

2. Lucid Dream No. 14 3. Belladonna’s Pocket Pussy 4. Classic Butt Plug, Smooth,

6. Velvet Touch Vibe, Lavender 7. White Nights Bullet & Controller 8. The Super Sucker UR3

8. Palm Power Massager

Masturbator

9. We-Vibe 3 - Violet

9. Crystal Jellies Anal Trainer

10. Bathmate Hydromax X30

10. BodyWand Mini Aqua

Pocket Pussy

Clear

Kit, Purple 10. Palm Pal Natural UR3

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1. ElectraStim Flick Multi-Pack

1. Stronic Eins – innovative rechargable thruster

1. BIOglide

1. Lily Pheromone Perfume Wild Orchid

2. ElectraStim Flick Duo 3. Sirius Silicone Prostate Massager

2. Pearly – luxury rechargable minivibe

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3. Cobra Libre II – innovative rechargable men stimulator

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4. Smartballs duo - loveballs

6. Nona Silicone G-Spot Probe

5. Stronic Drei – innovative rechargable thruster

7. ElectraStim SensaVox

2. AQUAglide 3. Soft-Tampons 4. Joyballs secret 5. Joysticks comfort 6. Joyballs 7. WARMup

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8. Aura Multi-Probe 9. Prestige Cock Rings

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10. Midi Electro Butt Plug

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10. EROpharm Spanish Lovecream

9. EROpharm Guarana plus

9. Duke – luxury rechargable prostate stimulator

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3. Lily Pheromone Perfume Sweet Chérie 4. Olivia Arousing Nipple Gel Forbidden Fruit 118.29 ml 5. Lulu Edible Massage Oil Cacao Picante 59 ml 6. Olivia Arousing Nipple Gel Anise 118.29 ml 7. Lulu Edible Massage Oil Dulce de leche 59 ml 8. Simone Water Based Lubricant Extra Slick 106ml 9. Simone Water Based Lubricant Hint of Cool 106ml

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www.calvista.com.au

<< TOP TEN

1. Dorcel Luxury Collection Power Clit 2. Dorcel Luxury Collection Adjust Ring 3. Dorcel Luxury Collection Maximize Ring 4. Dorcel Luxury Collection Orgasmic Rabbit

1. small blue glass plug

1. OVO F3 pink white Vibrator

TOP 10 Extreme Dollz

2. tingler black

2. OVO K4 white light

1. Hannah Harper

3. jolie aqua mini 4. renegade vib massager 2 5. sinful wrist cuffs pink

violet Rabbit 3. OVO K4 light violet chrome Rabbit 4. OVO L1 white light

2. Agent 69 3. Mona Mountains 4. B.J. Betty

6. muse purple

violet Loveballs

5. Miss Demeanor

7. glace dancer black

5. OVO B1 chrome black Ring

6. Katie Cougar

6. Dorcel Luxury Collection Geisha Plug Ruby

8. orbit trainer kit

6. OVO B1 chrome lilac Ring

7. Slutty Sisters

9. renegade reversible power

7. OVO L1 white light blue

8. Kneeling Nikki

7. Dorcel Luxury Collection Deepvibe

cage clear

Loveballs

10. shane dong

8. OVO B1 white chrome Ring

5. Dorcel Luxury Collection Geisha Plug Diamond

8. Dorcel Luxury Collection Secret Vibe

9. Brooke Le Hook 10. Big Dick Brad

9. OVO K2 white lilac Rabbit

9. Dorcel Luxury Collection Baby Rabbit 7 function Vibrator

10. OVO K3 chrome lilac Rabbit

10. Dorcel Luxury Collection Venus Balls

www.calvista.com.au

1. Pjur Original Bottle 100ml 2. Pjur Original Bottle 30ml 3. Pjur Aqua Bottle 100ml

www.nsnovelties.com

1. Swiss Navy Water Based Lubricant 4oz / 118ml 2. Swiss Navy Silicone Lubricant 4oz / 118ml

4. Pjur Woman 100ml Bottle

3. Swiss Navy Water Based Lubricant 2oz / 59ml

5. Pjur Original Bottle 250ml

4. Swiss Navy Silicone Lubricant 2oz / 59ml

6. Pjur Original Sachet 1.5ml 7. Pjur Woman 1.5ml Sachet 8. Pjur Med Clean Spray 100 ml 9. Pjur Med Natural/Premium 2 x 1.5 ml Sachet Strip 10. Pjur Aqua 2 ml Sachet

www.calvista.com.au

1. Je Joue - Ami Purple 2. Je Joue - Mio Black 3. Je Joue - Ami Fuchsia 4. Bijoux Indiscrets - Desir Metallique Gold Collar 5. Bijoux Indiscrets - Silky

5. Swiss Navy Toy & Body Cleaner 6oz

Sensual Handcuffs

6. Swiss Navy Silicone Lubricant 8oz / 237ml

6. Bijoux Indiscrets - Aphrodisia

7. Swiss Navy Water Based Lubricant 8oz / 237ml

7. Yes Organics - Water Based 125ml

8. Swiss Navy Water Base Flavored Lubricant Strawberry Kiwi 4oz / 118ml

8. Je Joue - FiFi Purple

9. Swiss Navy Water Base Flavored Lubricant Chocolate Bliss 4oz / 118ml

10. Tantus - Super Soft

Massage Oil

9. Je Joue - Mio Purple

C-Ring Black

10. Swiss Navy Natural 2 oz

www.pipedreamproducts.com

1. WET TOGETHER LUBRICANT FOR COUPLES 2. WET KEEP IT CLEAN TOY WASH 3. WET WOW MAX O FEMALE AROUSAL GEL 4. WET ORIGINAL WATER-BASED LUBRICANT 5. WET WATER BASED GELLEE 6 OZ 6. WET WOW GENTLE O FEMALE AROUSAL GEL 7. WET SYNERGY BASIC 8. WET SYNERGY BASIC + COOL TINGLE 9. WET PLATINUM SILICONE LUBRICANT 10. KIWI STRAWBERRY FLAVORED LUBRICANT

www.pjur.com.au

www.calvista.com.au

www.shop.twoducks.com.au

www.WET.COM

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Weâ&#x20AC;&#x2122;re Going Deep!

Real Feel Deluxe is an extension of our best-selling Real Feel Lifelike Toyz collection. The collection was meticulously designed with realistic features and includes 19 new styles of velvety-soft Fanta Flesh vibes. The vibes feature super-strong suction-cup bases that stick to nearly any flat surface and are compatible with most strap-on harnesses.

BUYERS GUIDE >> California Exotic Novelties WWW.calexotics.com

Lust™ by Jopen® L3 • Premium Silicone compact personal massager. • Offers intense, incremental speed control.

• USB rechargeable and 100% waterproof. • One year warranty.

Lust™ by Jopen® L17 • Powerful dual motors featuring five functions of vibration with incremental speed controls. • It’s Silicone, USB rechargeable, 100% waterproof and has a one year warranty.

Lust™ by Jopen® L12 • Dual motor Silicone probe with five functions of vibration and incremental speed controls. • USB rechargeable, 100% waterproof and one year warranty.

Lust™ by Jopen® L5 • Uniquely designed for vaginal or anal play. • Silicone massager with 10 intense functions, USB rechargeable, 100% waterproof and has a one year warranty.

embrace™ - pleasure ring • Stretchy and comfortable Silicone vibrating couples enhancer.

• Features seven functions that will enhance stimulation for you and a partner. • USB rechargeable.

Coco Licious™ - Love Bunny Vibes • It’s an incredibly powerful dual stimulator with three intense speeds of vibration.

California Exotic Novelties WWW.calexotics.com

embrace™ - beaded probe • Pliable and durable silicone probe with seven powerful functions. • It’s USB rechargeable and completely charges in 70 minutes.

embrace™ - tapered probes • Ergonomically shaped USB rechargeable vibrating probe with seven powerful functions of vibration, pulsation and escalation.

California Exotic Novelties WWW.calexotics.com

Coco Licious™ - Fluttering Butterfly Vibe • Meet your new BFF! It’s waterproof and has three intense speeds of vibration in the dual motors.

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Apollo™ Universal Prostate Probe • Pliable, durable, virtually seamless prostate probe with an easy pull handle.

Apollo™ Wireless 7-Function Strokers • Soft, tight, stretchy stroker with a seven function removable vibrating stimulator. •Use it on top, the side, or independently.

Apollo™ Premium Girth Enhancers • Stretchy enhancer adds girth and support with dual semi-circle stainless steel supports for comfort and stamina.

<< BUYERS GUIDE bodywand www.calvista.com.au

Bodywand Original Japanese Massager • Silicone, Thermoplastic Rubber (TPR) • Hypo-allergenic, latex free, non-porous, phthalates free • 33cm long, quiet • Flexible, Multispeed • A/C mains power • Attachments available

Bodywand Midnight Japanese Massager • Plastic • Phthalates free • 26cm long, quiet • Vibrating, multispeed, continuous dial • A/C mains power Attachments available

Bodywand USB Pink • Plastic • Phthalates free • Velvety texture • 15cm long • multispeed, wireless • Quiet • USB Rechargeable

Bodywand Mini Lavender • Discrete 10.2cm long clit stimulator • Thermoplastic Elastomer (TPE) • Latex Free, phthalates Free • flexible, multispeed, rhine stone accents • 6x LR44 included

devine playchests www.calvista.com.au

Devine Playchest Black with Black Accent • Opulent pleasure product storage solution adjustable interior partition with pockets and loops • Sleek faux patent crocodile exterior • chrome colored lock hardware • hide-a-key pocket

Devine Playchest Black with Pink Accent • Opulent pleasure product storage solution adjustable interior partition with pockets and loops • Sleek faux patent crocodile exterior • chrome colored lock hardware • hide-a-key pocket

Devine Playchest Red with Black Accent • Opulent pleasure product storage solution adjustable interior partition with pockets and loops • Sleek faux patent crocodile exterior • chrome colored lock hardware • hide-a-key pocket

doc johnson www.docjohnson.com

Sasha Grey UR3® Cream Pie Pocket Pussy • Molded from Sasha’s own pussy • Cast in lifelike UR3® • Anatomically correct • One opening * Phthalatefree • Doc Johnson’s Antibacterial Sil-A-Gel® formula • Proudly Made in America

Belladonna’s Pocket Pussy • Molded from Belladonna’s own pussy • Tight open-ended • Warms to the touch • Phthalatefree, body-safe material • Proudly Made in America.

White Nights Bullet and Controller • Silky smooth Velvet-Touch • Waterproof bullet • 4 speeds • Handheld controller • Phthalatefree • Proudly Made in America

Pocket Rocket – Original • The best mini massager in the world • Petite, 4” size • Removable nubby-textured cap • Twist dial for speed adjustment • Phthalate, Body-safe material

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BUYERS GUIDE >> JOY DIVISION www.joydivision.de

The only

CO2 Best Lubricant

e.a.n. EROTIXXX AWARD 2012

neutral lubricant

One Button

S TA N DA R D A P P ROV E D by

AQUAglide • Best-selling, most popular product. • For more than a decade AQUAglide has been a signature product in the JOYDIVISION lineup.

BIOglide • The first 100 % natural lubricant gel! • Vegan • Enhance vaginal lubrication and alleviates intimate discomfort • The only CO2 neutral lubricant.

Joyballs/Joyballs single • Body-safe and skin-friendly Silikomed • Easily inserted • Soft but perceptible movements provide tremendous pleasure when used.

Joyballs secret • Stringless- the worlds most discreet loveballs. • Patented integrated loop for removal is worn inside. • Quiet as a whisper through patented technology.

JOY DIVISION www.joydivision.de M

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Best Crossover Product Joysticks comfort • The reliable seducers are now available with “one button control”.

• Easy intuitive handling and operation.

• 5-year material warranty.

only 1 minute

e.a.n. EROTIXXX AWARD 2013

One Button

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Produ ct Product of the Product year of the year 20of 12the year 2013

Soft-Tampons • Offering the highest level of comfort.

• Ideal for sanitary sexual intercourse, spa and sport • Dermatologically and clinically tested.

reaction time

WARMup • The massage liquid with warming effect. • Enjoy the alluring flavor and warming sensation • Dermatologically and clinically tested. • Food-quality.

clean’n’safe • Cleaning, disinfection and care fluid for synthetic, latex, silicone and leather items.• Only 1 minute reaction time.•

electrastim www.calvista.com.au

ElectraStim Flick Multi-Pack • All-inclusive electrosex pack • Rechargeable hi-tech stimulator • Conductive silicone anal/vaginal probe • Adjustable penis/scrotal loops

56

“Ovid” Silicone Dildo • A new concept in electro-dildo technology • Soft, tactile 100% platinum silicone • Highly effective electro-stimulation

“Sirius” Silicone Prostate and Perineum Massager • Quadri-polar accessory • With ElectraStim Flick Duo stimulator you get double the pleasure • with “Shape and Play” technology

ElectraStim Flick Duo • Dual output stimulator • USB rechargeable • Patented motion control feature • 8 built-in stimulation patterns • Multi-Pack version also available

Co n

<< BUYERS GUIDE fun factory www.sugarandsas.com

Stronic Eins pink • Pulsator, thrusts instead of vibrating!

• Authentically mimics sexual thrust movements • Ten thrusting rhythms • Waterproof • Medical grade silicone • 24cm long • click ‘n’ charge

Pearly grape • Rechargeable Mini Vibrator with pearl clit massager • Safe for anal use • Includes 6 vibration intensities and 6 vibration rhythms • Velvety smooth medical grade silicone • Waterproof

Cobra II black/red • Penis massager • Extra soft velvety silicone inside • Two powerful motors massage the penis head • Adjustable vibration levels

Smartballs duo white/grape • Training for greater sensation during sex • Velvety soft • Hypoallergenic silicone • Steady rotation of the balls • Barely noticeable, barely audible • 10cm long

luz de la riva www.calvista.com.au

Lily Pheromone Perfume Wild Orchid • Natural aphrodisiacal fragrances that release the hormone Oxytocin • Natural ingredients • Non-porous, paraben free, petro-chemicals free, alcohol free • 106 mL (3.58 Oz)

Lulu Edible Massage Oil Forbidden Fruit 59 ml • Natural ingredients and flavors 100% edible • Formulated with natural pheromones • Available in 3 delicious flavors

Lulu Edible Massage Oil Cacao Picante 59 ml • Natural ingredients and flavors 100% edible • Formulated with natural pheromones • Available in 3 delicious flavors

Olivia Arousing Nipple Gel Forbidden Fruit • Natural ingredients • 100% edible, aphrodisiacal flavors • Enriches sensation when massaged onto the breast • Stimulates taste buds and the breast • 2 kissable flavors, 118.29 ml

marc dorcel www.calvista.com.au

Dorcel Luxury Collection Power Clit • Stretchy penis ring with powerful motor for extreme vibrations • Silicone • Anti-bacterial, Hypo-allergenic, Latex Free, Non-porous, Phthalates Free • 2x LR41 batteries included

Dorcel Luxury Collection Orgasmic Rabbit • Pivoting head for the G-spot, rotating beads for a vaginal massage and a clitoral stimulator • Elastomer, Thermoplastic Rubber (TPR) • Latex Free, Phthalates Free • 4x AA batteries

Dorcel Luxury Collection Secret Vibe • Wireless multi function remote control vibrating egg • ABS plastic, latex free, phthalates free • Diameter: 6.4cm (2.5inch) • 2 x AAA (Not Included), 1x LR23 (Included)

Dorcel Luxury Collection Venus Balls • Flexible elastomer love balls • Latex free, phthalates free • 16.5cm (6inch), insertable 10.2cm (4inch)

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BUYERS GUIDE >> MASQUE www.calvista.com.au

Masque Sexual Flavours Display 24 x 3 pack wallets • Masque Sexual Flavours Cardboard Counter Top Display • Fully stocked with 24 3 pack flavoured wallets • 6 wallets per 4 flavours

Masque Sexual Flavours - 50 Count Fishbowl • Counter top fishbowl • 50 pieces of 3 pack flavoured wallets • Mixed 4 flavour assortment

Masque Sexual Flavours Three Pack Wallet – Mango • Mango flavoured gel strip taken orally • Disguises the taste of semen for up to 15 minutes • Available in 4 flavours

Masque Sexual Flavors Three Pack Wallet - Strawberry • Strawberry flavoured gel strip taken orally • Disguises the taste of semen for up to 15 minutes • Available in 4 flavours

NS novelties www.nsnovelties.com

Colours Pleasure 8” Dildo (Pink) • Realistic molded 8” hot pink dong • Superior grade silicone • Suction cup base • Harness compatible

Jolie Pleasures Trainer Kit • 4 piece set of body safe TPE Jolie plugs for anal training.

• Tapered, crystal-clear and smooth, with finger ring

Super Stroker & Girth Enhancer (Clear) • Ribbed Masturbator and Girth Enhancer • Body safe TPE used to increase thickness or as a sensual masturbator

Crystal Premium Glass: Heart of Glass (Pink) • 100% hand-blown, premium Borosilicate glass wand • Included ABS display case • Can be cooled or heated

OVO L1 white light violet Loveballs • 100% body-safe • Silicone material, phthalate free • Exchangeable ovals • Tumbling, inaudible movement • 101g, 195mm long inc tail

OVO T1 chrome violet Lay-on Massager • Showerproof, whisper quiet • Lead-free, phthalate-free, 100% body-safe silicone material.

• Powerful motor; 5 programs

OVO K1 white chrome pink Rabbit • Showerproof, whisper quiet • Lead-free, phthalate-free, 100% body-safe silicone material.

• Powerful motor; 5 programs

ovo www.calvista.com.au

OVO F3 pink white Vibrator • Showerproof, whisper quiet • Lead-free, phthalate-free, 100% body-safe • Silicone material • Powerful motor 5 programs

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<< BUYERS GUIDE pipedream www.pipedreamproducts.com

Fetish Fantasy Gold Fantasy Bondage Kit • This exquisite bondage kit includes a soft plush love mask, firm textured paddle, and heavy-duty cuffs.

Fetish Fantasy Gold Luv Plug • This sleek plug is made with our exclusive Pure Aluminium.

Featuring a tapered tip to ease insertion and ribbed neck.

Fetish Fantasy Gold Fantasy Hogtie • Easy-to-use hogtie kit • Heavy-duty adjustable wrist and ankle cuffs • Thick straps • Sturdy metal O-ring • Deluxe metal buckles and clips

Fetish Fantasy Gold Cat O’ Nine • Thirty leather tresses snap to attention when you flick this flogger • Perfectly balanced with a solid handle and no-slip grip.

pipedream www.pipedreamproducts.com

Fetish Fantasy Series Leather Fantasy Harness • Heavy-duty genuine cowhide leather harness • Flattering and comfortable low-rise fit • 4-way adjustable straps • 20-function wireless remote controlled bullet

Fetish Fantasy Series Garter Belt Harness • Sexy lace-up corset-style back offers exceptional support • Four completely adjustable and removable garter straps • 4-way adjustable straps

Fetish Fantasy Series Remote Control Fantasy Harness • Multi-purpose harness • 20-function wireless remote controlled bullet inside an internal pleasure plug • Completely adjustable waistband sleek thong-style back

Fetish Fantasy Series Beginner’s Harness • Perfect for first-timers, the soft neoprene body feels great and prevents chafing, while the durable 4-way are completely adjustable

Ceramix No. 2 • Eco-friendly organic plug • Tapered tip to ease insertion and wide base for safety • Fill with water for incredible instant temperature play

Ceramix No. 10 • This eco-friendly, organic, waterproof massager features a powerful Japanese motor that offers 6 unique pulsation patterns for precise stimulation

pipedream www.pipedreamproducts.com

Real Feel Deluxe No. 5 • Ultra-lifelike 8” detailed vibe • Powerful vibrations • Harness-compatible • Strong suction cup base • Body-safe Fanta Flesh material.

Real Feel Deluxe No. 8 • Dual vibe offering the thrill of double penetration without having to involve another partner • Second thin, tapered dong for easy anal entry

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BUYERS GUIDE >> pipedream www.pipedreamproducts.com

Icicles No. 45 • Perfect for anal play • Luxurious glass plug with tapered tip • A bulb for extra sensation • Narrow neck for snug fit

Icicles No. 53 • Luxurious glass massager with tapered tip and pronounced head Swirly ribbed shaft for additional stimulation • Sturdy flat base for ease of use

Pure Aluminium Medium Pink • Elegant, waterproof Aluminium vibrator offering 3 ultra-powerful speeds and a luxurious feel and weight to change your perception of pleasure

Pure Aluminium Small Black • Elegant, waterproof Aluminium vibrator offering 3 ultra-powerful speeds and a luxurious feel and weight to change your perception of pleasure.

pjur analyse me! anal comfort serum • The concentrated serum for the anal area. • It forms a protective film and thus reduces sensitivity without any numbing effect!

pjur Back Door anal comfort serum • The highly concentrated serum for the anal area. • Forms a protective film and thus reduces sensitivity without any numbing effect!

pjur Original • The original. • The top seller by Pjur • One of the most widely sold personal lubricants in the world!

pjur www.pjur.com.au

pjur superhero concentrated delay serum • The innovative delay serum for men! • Provides a desensitizing film around the penis to reduce sensitivity without any numbing effect!

pjur www.pjur.com.au

pjur Woman Nude • The neutral lubricant for the soft and sensitive skin – without preservatives, paraben- & glycerine-free. • Dermatologically tried and tested.

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pjur espresso • Water-based personal lubricant for the immediate caffeine-kick in your love life – without any flavouring, odorous substances or colour.

pjur Cool • Lubricant with pleasantly cooling effect. • Broaden your senses with the heat of passion and the tingling coolness of refreshing menthol.

pjur Back Door comfort glide • Water-based lubricant with extra moisture-enhancing aloe, designed especially for intensive anal intercourse.

• Extraordinary glideability.

<< BUYERS GUIDE Swiss Navy www.calvista.com.au

Swiss Navy Water Based Lubricant 4oz / 118ml • Premium water based lubricant Viscous like a gel and liquefies with friction • Safe with condoms, toys, and ingestible • Leak proof’design with locking pump

Swiss Navy Silicone Lubricant 4oz / 118ml • Truly long lasting lubrication with a velvety feel • Ergonomic “leak proof” bottle design with locking pump • Silicone formula uses the highest grade on the market

Swiss Navy Toy & Body Cleaner 6oz • Latex, rubber and silicone compatible • Anti-bacterial, antiviral, anti-fungal • Refreshingly clean scent • 6oz pump bottle and convenient spray pen

Swiss Navy Water Base Flavored Lubricant Chocolate Bliss 4oz / 118ml • Water based • Condom safe • Edible • Sugar and paraben free • Patented leak proof bottle • Easy one-hand pump release • Hypo-allergenic/absorbable

Ami • 3 Step ‘tease as you tone’ exercise set • Non-absorbent chord, velvety smooth • Weights are 47gm, 86gm, 108gm

Afterglow • Experience the world’s first PulseWave™ intimate massager • Body safe silicone, waterproof, USB rechargeable

two ducks www.shop.twoducks.com.au

Mio • Velvety smooth 100% body safe silicone • Strong vibrations • Fully submersible and rechargeable

Bend Over Harness Kit • Eco-Friendly, Hypoallergenic, Hygienic, Boilable, Bleachable and Dishwasher Safe • Throw your harness in the laundry!

WET www.WET.com

Wet® together™ Lubricant for Couples • Two exciting sensations • Enjoy a double layer of lubrication • Contains 2 x 60 ml bottles • One for her that tingles and one for him that warms

Wet® Synergy™ • Hybrid formula • Long-lasting moisture of silicone with the easy clean-up of a water-based gel • Available in Basic, Cool Tingle and Warming • 93g and 280g sizes

Wet® Flavored™ • Now paraben-free!

Tastes like real fruit with no bitter aftertaste • Silky smooth, sugarfree, colorless, non-staining, and latex friendly • 100g size

Wet® Fun Flavors® • 4-In-1 stain-free, sugar-free, flavored, warming, massage lotion and lubricant • Heats on contact and warms with motion • Harmless if ingested,and latex friendly

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SCENE >>

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ADULTEX 2014 We-Vibe Poolside Welcome Event

ADULTEX 2014 Doc Johnson American Icons Gala Event

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<< SCENE

Send pictures of your local event, trade show, store opening or company celebration to editorial@synergymag.com.au

SENSATION IN STEREO

FORM

2 — LUXURY EDITION

waterproof rechargeable vibrator

Two motors for twice the intensity • Award winning design • Patented technology • Medical grade materials • Waterproof • Cordless recharging For more information contact: alicias@jimmyjane.com | www.jimmyjane.com