Synergy Issue 23 Apr-Jun by Synergy Magazine

Welcome to another colourful Synergy trade issue! Retailers have informed us that sales have been rather quiet these past few months, so here’s a recap of the recent industry trade shows and some lovely feature editorials. Californian based ‘XR (Xtreme Restraints) Brands’ have been going from strength to strength with a heavy initial focus on BDSM items and have in more recent times, expanded to include almost every category of adult product. Synergy recently interviewed President Rebecca Weinberg on the current and future plans and also covered Director of International Marketing and Business Development Michael Guilfoyle. Andy Green, President of Pennsylvania based adult distributor and vendor XGEN Products is also the manufacturer behind quality lingerie brands such as Lapdance, Baci, Envy, Teacher’s Pet and adult toy brands Bodywand, Ovo, ZOLO, the Rabbit Company and more. Celebrating their 10th Year Anniversary, Synergy learnt more about Andy Green and XGEN’s ever expanding quality product portfolio. Synergy is an adult retail industry trade only publication for adults 18 years an over. If you would like a copy or require more for your staff, please email us your details.

Synergy is published five times yearly and is posted free of charge to all qualifying adult retail industry participants in Australia, New Zealand and greater Asia. All material in this magazine is subject to copyright and cannot be reproduced in part or full without written permission from the editor. By submitting an unsolicited contribution or you are invited to contribute by us to Synergy Magazine, you agree to provide us with a licence to reproduce your material, including images, in print and electronic media with the right to edit written material. Articles and advertisements express the opinion of the authors and are not necessarily those of Synergy Magazine. ABN 90 929 416 369.

Elbow Grease lubricant, also gaining more global exposure, is celebrating 40 years since inception this year, so Synergy decided to take a look behind the scenes. We spoke with company president Nef Martinez about the current state of play. January hosts a plethora of trade shows, we’ve included the best of the Los Angeles ANME show, and the Las Vegas Adult Entertainment Expo - AVN and ANE shows.

As always, we hope you enjoy this edition, we’d love to hear your feedback, and don’t forget to always send us announcements about your company, products and staff!

a c n a i B

Editor-in-Chief

CONTENTS Trade News....4 Movers and Shakers....28

NEW....30 FOCUS - XRBrands....34

Synergy Magazine A Box 8145 PO Melbourne 3151, Victoria, Australia P +61 (0) 435 406 607 Editorial editorial@synergymag.com.au E ad@synergymag.com.au Advertising info@synergymag.com.au General W www.synergymag.com.au

Me - Michael Guilfoyle....38 ANE Show January 2019....40 FOCUS - XGEN Products Celebrates 10 Years....44 Me - Andy Green....49 FOCUS - Elbow Grease Celebrates 40 Years....52 Me - Nef Martinez....56 ANME January 2019....58 Reviews....64 Best Sellers....66 Buyers Guide....68 SCENE - Pipedream Winter Mixer....78 SCENE - ANME January 2019....80 SCENE - AVN 2019....84

trade news Womanizer and hepster Launch The First Sex Toy Insurance in the World Two companies, as different as could be: one represents sensuality and luxury, whilst the other handles insurance topics like protection against loss or damages. But how does the saying go? Opposites attract. From now on, women in Germany can purchase a Womanizer and insure it at the same time – thus protecting against any contingencies that may not be covered by the warranty. Available in Germany from February 23, 2019.

Pjur and Sugar & Sas Sign Exclusive for Australia pjur group and Sugar & Sas Pty Ltd announce an exclusive partnership to grow the pjur® brand and sales in the Australia and New Zealand market. Effective from today, pjur group will be represented and distributed in Australia and New Zealand by Sugar & Sas exclusively. Partnering exclusively with Sugar & Sas, the leading Australian boutique wholesaler and distributor of quality lifestyle products, is the next step to further strengthen pjur’s brand positioning in Australia and New Zealand: “With Sugar & Sas we have found an experienced partner that meets our standards and shares our vision to provide fun, safe and innovative products. It will result in being closer to the customers, more training, more investment in marketing the pjur brand and more POS support. In short, more power for our customers in Australia and New Zealand,” explains Alexander Giebel, CEO & Founder of pjur. Customers will benefit from more TRAINING, including on-site trainings 6

and excellent sales support throughout the year. Launching pjur’s awardwinning “gives you more” campaign will offer more BRAND POWER attracting (new) consumers through premium branding, appealing imagery and consistent materials. more POS: Better in-store experience aiming at high brand visibility, premium shelf solutions and clear positioning will attract first-timebuyers and regulars alike. pjur group’s headquarters in Europe will continue to provide dealers in Australia and New Zealand with direct marketing and communication support that will now be enhanced by in-market know-how and new marketing and PR

initiatives offered by Sugar & Sas. The experienced Sugar & Sas sales team will be the first point-of-contact for customers and will also work closely with pjur. Jo Radnidge, General Manager of Sugar & Sas is passionate about the promising partnership: “We are excited to bring pjur’s “gives you more” campaign to Australia, transferring the strengths of the brand to the stores. With its portfolio of premium products and a true passion for quality, pjur shares the same values. This is what we do best and what we are passionate about.” www.pjur.com www.sugarandsas.com

The Rostock-based insurtech hepster has developed the first sex toy insurance in the world. This means that customers purchasing a Womanizer now have the option to also buy comprehensive and carefree insurance for only 20 euros per year. The policy works like the nowwidespread cell phone insurance. The sex toy insurance comes in handy for cases of damage, destruction and theft. For example, this includes improper handling and operating errors like the use of the wrong lubricant, which is protected against, just like falls and breakage. Germany is acting as the test market. If success follows, then a global launch will be the second step. The concept “The idea for sex toy insurance came to us when

one of our colleagues told us about the unfortunate end to her surfing vacation. On the last evening of her trip, she and her friends were celebrating with another group of girls in her hotel room. Once everybody had left, she realized someone had stolen her Womanizer. At first this made us all laugh, but after looking closer, we saw an obvious problem had been revealed. Even when the Womanizer is covered by the warranty against damages, a protection against unforeseen issues like theft is missing. The loss of an item can hurt a lot, especially with sex toys, which often sit in a mid to high price range. So, with that came the idea of the first insurance for sex toys in the world.” – Hanna Bachmann, Co-founder of

hepster, on the collaboration. “We often have customers write to us, whose Womanizers have met an unfortunate end through external, often bizarre, incidents – for example, chewed up by a dog. All of these cases were not covered by the warranty. We had already been considering the integration of insurancebased protections. When hepster got in contact with us, we were enthusiastic about the idea and the chance to work together. That was the birth of our sex toy insurance.” – Johanna Rief, Head of Communications at Womanizer. www.womanizer.hepster.com

US Adam & Eve Acquires Australian Retailer Excite The American retailer Adam & Eve has announced the acquisition of the Australian adult company Excite Group PTY. The Australians operate several adult brands and online retailers particularly under the brand name Wild Secrets, including Fantasy Lingerie, Linspree and FGMO.

respected reputation for customer service, much like Adam & Eve. The companies are extremely similar in many regards and working together seemed like a perfect match. Both companies and their people are very excited about the prospects and opportunities for the future”.

Australian e-commerce company: “With the addition of a major erotic products company on the other side of the world, Adam & Eve has become truly international. We soon expect to be selling a growing number of toys and accouterments for better sex on all continents – except perhaps Antarctica!”

Bob Christian will manage the acquisition on behalf of Adam & Eve. Commenting on the takeover, he said: “Adam & Eve has been looking for the best way to become truly international as a company in order to position the company for significant growth. Wild Secrets and the Excite Group are Australia’s leader in e-commerce lingerie and adult-oriented products – they are well-established, successful, growing, and enjoy a well-

The US trading company Adam & Eve was founded in 1971 by Tim Black and Phil Harvey in Chapel Hill, North Carolina. It now operates dozens of stores throughout the USA as well as the largest mail-order and e-commerce company for sex toys.

Gerrard Giummarra, the founder of Excite, is also happy with the deal. He will continue to advise his company during the first months after the acquisition by Adam & Eve. About the sale of his companies, he said, “Bringing together the largest online sex toy retailers in the USA and in Australia was an opportunity that simply could not be passed up”.

Founder Phil Harvey, who also supports numerous charitable foundations, comments on the acquisition of the

www.wildsecrets.com.au www.tga.gov.au 7

trade news BMS Palmpower® Pocket In High Demand BMS Factory released the Palmpower® Pocket, the latest addition to the bestselling Palmpower line of products in December 2018 and since then has seen an unprecedented level of sales. The Palmpower® brand has been a leader in the industry since its introduction, and with each new addition to the collection, the brand power increases. The Palmpower® Pocket was no exception. A rechargeable, mini vibrating wand that offers incredibly strong vibrations, and a convenient silicone storage case. This affordable, high-quality product really hit the mark.

Gordon Bannister, Director of Sales states, “The customer feedback has been incredible for the Palmpower® Pocket. With minimum shelf-space and maximum turnover, it will instantly become the bestseller of all your best-sellers!” President of BMS Steve Bannister, notes, “The Palmpower® brand has a special place in the BMS collection, with only the strongest products being introduced to the line. We knew the Pocket would be a hot-seller but the customer response has been overwhelming. We are doing our best to keep up with demand for this hot-selling item”. www.bmsfactory.com

Security Tames Crowds at ANME “Bucked” Booth by United Consortium United Consortium galloped into the Adult Novelty Manufacturers Expo (ANME) this January with their new “Bucked” brand, and pandemonium ensued. “The booth was so crowded at one point that security had to come and disperse the crowd because of the fire hazard it was causing,” says David Greer, Brand Sponsor for United Consortium’s Bucked brand. “It was the equestrian-themed models that put us over the top, but the products are pretty fabulous too.” Bucked was featured in the main show room to an overwhelmingly positive reception as the models posed for photo ops and handed out Bucked-branded whips for people to continue the fun at home. It was easily the most popular booth at the show, with deserved buzz around the exciting new products. The Bucked line is developed by gay men for gay men, with products like “Smokey Wrangler,” a luxurious leather-scented masturbation cream, and “Phantom,” a slick and stringy white lubricant that looks and feels almost exactly like semen, billed as “realistic cum play.” The sumptuous packaging puts people right in the saddle for an exhilarating ride, bringing to mind intoxicatingly masculine imagery and colors. Rich dark blue, burgundy, grey, teal and burnt sienna adorn the robust flip-top

tubes, while gold faux saddle stitches tie everything together. “We want men to feel like their sliding into leather-bound straps and harnesses, ready for a smooth ride that only a thoroughbred stallion can give, knowing that at any moment, its raw power can make it as rough as you want it at any moment,” Greer says. “These are products the gay market has been craving. The style, the themes – it’s almost a regal ‘coat of arms’ for gay pleasure. And of course, the super high-quality lubricants are developed specifically with gay men in mind.” Bucked’s ANME shelf displays were swarmed with people interested in the fresh look and feel, noting the healthy ingredients in the formulations like vitamin E, aloe vera and coconut oil. And the equestrian theme seemed to resonate with men and women alike. Greer was not surprised. “Horses are sexy! They’re big, muscular and you can ride them. Need I say more?” As the Bucked “Stride” water-based lubricant copy says, it’s “made for stallions who rear up and take pride when they hit their stride.” The world is waiting for their next rodeo! www.systemjo.com

Satisfyer and Womanizer Cross License Discussions Fail

Satisfyer Pro 2 Approved by German Govt

Satisfyer report that several meetings to find agreement between the two companies in the last few weeks with the focus on a cross license patent which would allow each company to use each other’s license freely, has failed. “In the end, the main point of issue was in regards to the 5 years or longer term”, says Jasmin Wagner, press spokeswoman of Satisfyer. “The confidence got lost particularly on the last step on the way of a cross-license on the weekend”. www.satisfyer.com

AI Sex Robot ‘Emma’ Announced by Cloud Climax also has an internal system for heating herself up to a human body temperature of 98.6 degrees F. Emma includes standup feet, a full-body skeleton and other humanoid features. “Emma the Robot can be your life companion if you want her to,” a company spokesperson said. “She is here to fulfill you in every way that you want her.” While Emma’s interaction is from the neck upwards, her body sensors react to touch.

Sexual robotics technology has taken another leap forward with Cloud Climax’s announcement that it is now offering Emma the Sex Robot with artificial-intelligence functions. Emma, which costs about US$3,900, is an alternative partner that is here to provide companionship for all, Cloud Climax officials said. It has the ability to recognize voices and winks at companions with animated eyes that can move and blink. Emma’s head tilts and rotates and her animated mouth lip syncs while speaking, smiling and delivering different facial expressions to provide barrier-free communication in both Chinese and English — answering questions and conversing as she learns. Emma’s body features integrated touch sensors, offering different responses according to different stimulations. It

“The AI that is incorporated into Emma the Robot is such that she is able to learn from each interaction that she has in order that she can learn what your likes and dislikes are and provide you with a more pleasing interaction,” the spokesperson added. “This relationship building artificial intelligence in fully encrypted and secured to protect your identity and data.” www.cloudclimax.co.uk

Satisfyer report that the “Satisfyer Pro 2 Next Generation” received the test result ‘good’ in the independent German test magazine, founded in 1964 by the German federal parliament in order to help consumers by providing impartial and objective information based on the results of comparative investigations of goods and services, called “Stiftung Warentest “test””, issue 2/2019, for layon vibrators. A recent study of the Stiftung Warentest in the magazine “test”, issue 2/2019 on the pollutant load of sex toys, showed that the “Womanizer Pro 500” was the most expensive vibrator in the test (165 EUR) and received the grade “satisfactory”. The “Satisfyer Pro 2 Next Generation” – at 42 EUR significantly cheaper, achieved a “good” result. The official German government test result makes the “Satisfyer” team proud and truly satisfied: “Sex toys obviously have a lot of contact with mucous membranes. This makes it all the more important to us that our “Satisfyer” is clean, and that the pleasure of our customers does not suffer from any harmful substances. The customer is for us the first priority and with our “Satisfyer Pro 2 Next Generation” one gets clean, pollution-free fun at a fair price” states Nadine Schwalbe, Satisfyer Senior Brand & Sales Manager. www.satisfyer.com

trade news

Chi Chi LaRue’s to Open Second LA Store Award winning retailer Chi Chi LaRue’s is proud to announce the opening of a 2nd store on the east side of West Hollywood. Chi Chi LaRue’s Circus will open at 8230 Santa Monica Boulevard in the historic and legendary Circus of Books location. For decades the world famous Circus of Books has been a source of nostalgia for many gay men who entered through the saloon doors in search of porn, cruising, sex toys, lube, poppers, books and magazines. The store originally opened as Book Circus in 1960. The Mason Family acquired the store in 1982 after the original owner allegedly used his porn profits to support his cocaine habit, snorting his way to eviction. Part of the fame of Circus of Books was its’ location directly in front of the notoriously cruisy gay spot known to this day as Vaseline Alley. All to be detailed in the forthcoming CIRCUS OF BOOKS, an intimate portrait of the store and the Masons and their journey to become one

of the biggest distributors of hardcore gay porn in the United States. Their story unfolds through the lens of their daughter, filmmaker and artist, Rachel Mason. The new Circus will marry the upscale and fun aspect of the existing Chi Chi LaRue’s and the history of Circus of Books. A new addition to both stores will be the exciting new Tom of Finland store-within-a-store which brings even more history and the unique shopping experience of Tom of Finland. “Both stores are getting a little lift, plus we are expanding our concept and looking at other manufacturers that mesh with our brands to do pop-ups or long term storein-a-store concepts.” Says Rob Novinger, C1R owner. The January 2019 AVN Awards honored Chi Chi LaRue’s West Hollywood west location at 8861 Santa Monica Boulevard as Best Boutique Retailer. www.chichilarue.com/store

Clandestine Devices Partners with Calvista for AUS & NZ MIMIC Distribution Clandestine Devices, maker of the brilliantly versatile MIMIC and MIMIC + PLUS adult pleasure products, has entered into a distribution agreement with adult wholesaler CALVISTA for distribution in Australia, New Zealand and Southeast Asia. The new partnership will introduce the curved, colourful massager to a wider audience; the Melbourne, Australia-based company is set to officially unveil the full MIMIC line to attendees of 2019 ADULTEX, the Southern Hemisphere’s largest B2B Adult Trade Exhibition, at the beginning of April. “Mimic is a truly innovative and unique design and we at Calvista are excited to partner with Clandestine,” says Calvista’s General Manager Roger Sheldon-Collins. “Mimic is a wonderful addition to Calvista’s portfolio and we look forward to the product range being showcased at Adultex for the first time.”

Representatives from Clandestine Devices will also be in attendance at the three-day event, set on the picturesque oceanfront of Australia’s Gold Coast. "I've known Calvista from working with them with my other brands, and to have them support our pleasure products from Clandestine Devices is a tremendous honor,” says President and Founder Jules Jordan. “I'm looking forward to accomplishing a lot with our brand and Calvista's support. Adultex is the perfect opportunity to introduce our amazing products to a variety of

retailers and I am excited to see how we can expand our reach with this remarkable partnership." www.clandestinedevices.com

g n i R

e v o l of

17,95 AUD

Wholesale price

17,95

39,95

AUD

MSRP incl. VAT

Wholesale price

www.satisfyer.com

39,95 AUD

MSRP incl. VAT

Agenturfoto. Mit Model gestellt.

PLUS VIBRATION

FINE ELEGANCE.

fine metal & leather

89,

95 AUD

Wholesale price

www.satisfyer.com

199,95 AUD

MSRP incl. VAT

PURE LUXURY.

pure aluminum

104,

50 AUD

Wholesale price

229,95 AUD

MSRP incl. VAT

0,00 AUD

COUNTER DISPLAYS For any information, please

www.satisfyer.com

0,00 AUD

WITH TESTER FOR FREE. contact us at info @ satisfyer.com

BLOWS YOU AWAY. NEW SATISFYER MEN HEAT VIBRATION.

29,95 AUD Wholesale price

69,95

AUD

MSRP incl. VAT

39,95

AUD Wholesale price

89,95

AUD

MSRP incl. VAT

26,95 AUD Wholesale price

59,95

AUD

MSRP incl. VAT

e b s â&#x20AC;&#x2DC; t e L

MSRP incl. VAT

69,95 AUD

Wholesale price

29,95 AUD

SILICONE FLEX TECHNOLOGY

Agenturfoto. Mit Model gestellt.

! s r e v o l

COUNTER DISPLAYS

00 A UD

www.satisfyer.com Â· For any information, please contact us at info@satisfyer.com

WITH TESTER FOR FREE.

FOR COUNTER OR SLATWALL

00 AU D

va nc e

15 0

ill e

11 4,

,7 9

ad 91 ,6 g|

AUD

ce d:

va n

3, oz

12,95 6

:7 5,

ill

MSRP incl. VAT

AUD

29,95 la

Wholesale price

va n

ad 97 ,9 g 5

|3 oz

g |

,8 9

2, 18

ill ed :8 2,

:6 1, 9

re gu l

3 PIECES TRAINING SETS

la r: 79 ,

Agenturfoto. Mit Model gestellt.

e t a m i t l u The g n i n i a r t m s a g r o

www.satisfyer.com

& g u l p ! y a l p

MSRP incl. VAT

SET OF 3 VALUE PACK

21,95 AUD

9,95

Wholesale price

Agenturfoto. Mit Model gestellt.

AUD

www.satisfyer.com

p e e d H ow ? e v o l r u o y is

SOFT SILICONE

MSRP incl. VAT

29,95 AUD

Wholesale price

12,95 Agenturfoto. Mit Model gestellt.

AUD

www.satisfyer.com

NEW!

29,95

VIBRATOR FOR WOMEN, MEN & COUPLES

AUD

29,95 AUD

Wholesale price

69,95

AUD

AUD MSRP incl. VAT

MSRP incl. VAT

www.satisfyer.com

MAKE

LOVE

GREAT AGAIN

Discover the new Satisfyer Luxury Collection with revolutionary air pulse technology. Order now free samples for your entire staff!

“GET READY FOR YOUR LIFE TO CHANGE.”

26,95 AUD

Wholesale price

59,95 AUD

MSRP incl. VAT

39,95 AUD

Wholesale price

89,95 AUD

MSRP incl. VAT

39,95 AUD

Wholesale price

89,95 AUD

MSRP incl. VAT

www.satisfyer.com ⋅ Distributor prices upon request. Your contact: info@satisfyer.com PATENT PENDING (P 3 228 297 A1, US 2017/0281457 A1, CA 2 943 097 A1, WO 2017/174607 A1, AU 2016208327 A1, JP 2017-185220 A, MX 2016015501 A, CN 107280939 A, BR 10 2016 023617 7 A2), REGISTERED GERMAN UTILITY MODEL (DE 20 2016 008 435 U1)

MOVERS & SHAKERS Nasstoys

Promote yourself and your new staff here. Send a photo and a short introduction to editorial@synergymag.com.au

Schwartz. “We did the ANME, and ANE shows together, and I was so impressed with Melody’s organization, sales knowledge, and warm customer relations that I was really blown away by how wonderful she is at her job. We are fortunate to add Melody to the team and have her servicing all of our supportive Nasstoys customers and growing our relationships on the West Coast.”

Sportsheets

According to the company, Cazarin joins Nasstoys with two years of prior industry experience and brings her fresh young energy to the Nasstoys team. Her job roles will include sales, training, retail and distributor support along with outreach to prospective new retailers on the West Coast.

Melody CAZARIN Pleasure product giant Nasstoys has announced the hiring of Melody Cazarin as its West Coast sales representative. “We are thrilled to welcome Melody into the Nasstoys family,” says Nasstoys President Elliot

ZALO USA

“I am truly honored to be part of the Nasstoys family and to be working side by side with a legend like Elliot Schwartz,” Cazarin confides. “The entire Nasstoys team has welcomed me with open arms, and I am determined to make them proud!” www.nasstoys.com

look forward to working together to bring the ZALO brand to retailers around the world.” While being on hiatus from the industry after decades of playing various instrumental roles for leading pleasure products and adult video companies, Epstein was called back by the undeniable innovation of ZALO products. “I’m glad to be back with a company that’s filling a void in the luxury category,” Epstein said. “When I saw first saw ZALO I was amazed by the quality and each item’s unique functions. I’m really excited to be able to bring the freshness of this brand to retailers. The attention to detail that each ZALO product is designed with is impeccable and has long been overdue on the market.”

Mara EPSTEIN Premium pleasure products brand ZALO USA has enlisted the expertise of longtime adult retail sales professional Mara Epstein to lead the company’s expansion in role of senior executive director of sales and marketing. Epstein officially joined the company last month and hit the ground running by introducing the ZALO brand to international buyers at all three of the industry’s top shows — ANME, XBIZ Retreat and the AVN Novelty Expo. “Mara brings a wealth of experience, expertise and deep connections established through her years of dedication to the industry,” said Peter Ovsonka, president and CEO of ZALO USA. “We’re grateful to have Mara join our team and 28

As a testament to her longevity in the industry, Epstein was the winner of the first-ever Businesswoman of the Year XBIZ Exec Award in 2014. Last year, she was inducted into the AVN Hall of Fame. Epstein got her start in the adult industry after she answered a Variety ad looking for telemarketers. She conquered adult video sales, working alongside several industry pioneers, prior to crossing over into the pleasure products industry, where she was instrumental in introducing the LELO brand to the adult market, as well as helped launched the Maia Toys brand in the U.S. Epstein also served for more than 14 years as a board member on the Free Speech Coalition. www.zalousa.com

Chaney COX After just one year with the company, Sportsheets has promoted Chaney Cox to Global Brand Director. Chaney will be creating a cohesive brand message with the sales, marketing, and product development teams. Her focus will be on strengthening the Sportsheets consumer in-store experience. She will continue to manage key customer accounts and develop product trainings and marketing materials. “Seeing Chaney’s passion for product engineering and branding plus the devotion of her customers and her love for what she does, we knew we had to create a position where she could thrive and continue to shape the path of our company,” says Julie Stewart, Sportsheets President. Sales Manager, Kimberly Harding Stewart added, “we value her integrity, her vision, and hard work in a way that really required bold action and commitment on the part of Sportsheets.” "Being trusted by the Sportsheets team to help lead in the creation of products, packaging and brand strategy to strengthen the company is an absolute honor”, says Cox. “From day one; Julie, Tom, Kimberly, and the entire Sportsheets family have encouraged me to lean into my professional passions which luckily enough happen to align perfectly with their professional ethics. For all of us, business IS personal. We're extremely excited to continue to evolve by listening, developing, testing and manufacturing products that represent all communities." Coyote Amrich, Director of Purchasing & Product Development for Barnaby Ltd, LLC | TIB Acquisition Company LLC said, “Simply put, the passion and the vision that Chaney has brought to this company over the past months has been inspiring to see. Her excitement surrounding the team, the brand, product and brand development is contagious, and I am excited to see the growth and direction that this new position is sure to bring.” www.sportsheets.com

Clandestine Devices

XR Brands

Rebecca WEINBERG, Joanie LEE, Gerardo RAMOS, Sarai FOSTER

Jade LEON Fresh off the busiest trade show month of the adult industry's year, Clandestine Devices, maker of the popular MIMIC and MIMIC + Plus personal massagers, announces that Jade Leon has joined the company as its Internal Operational Manager. Leon, who comes to Clandestine Devices with a sales, marketing and visual design background, will utilize her previous adult retail and product experience with a key role in new product development, as well as offer support with existing accounts. "I'm thrilled to have another adult retail warrior on this team!” said Clandestine Devices’ Director of Operations Kimberly Faubel. “Jade came on board very recently, but with her wealth of product knowledge and enthusiasm, it's as if she's been a part of Clandestine Devices for much longer. She just gets it, and I'm looking forward to what she will bring to the table.

XR Brands is thrilled to announce promotions of four key staff members to top-level positions, including industry veteran Rebecca Weinberg as company President. This announcement coincides with XR Brands' recent AVN and XBIZ award wins, as well as the company's upcoming 20th anniversary, and the team couldn't be more excited for 2019. In addition to Weinberg as President, XR Brands has also promoted Gerardo Ramos to Director of Product Development, Joanie Lee to Mass Market & Key Account Sales, and Sarai Foster to Senior Account Executive. Weinberg, Ramos, Lee, and Foster have been key players in the ongoing growth and evolution of XR Brands and its vast catalog, and each has played an important role in the development, sale, and promotion of new and mainstay

ElectraStim

For those of you that met with Kim and Jade at ANME, XBIZ or ANE, we thank you for your warm welcome and enthusiasm for our growing brand. www.clandestinedevices.com

"The staff and I have worked tirelessly to maximize the brand impact and customer relations of XR Brands and our product lines," Weinberg said. "I am so proud of the work we have done, and I am thrilled to take on my new role, as well as watch Gerardo, Joanie, and Sarai thrive in their new positions. The future is looking bright at XR!" The XR Brands team are looking forward to celebrating the company's 20th anniversary in July 2019. www.xrbrands.com

team at an exciting point in the company's development. Andy Smith, Cyrex owner said "I've known Sophie since her days with Nagook and have always admired her creativity and passion for the industry. We're so pleased to have her on board, especially at such a key point in our development. Our new stimulator AXIS has just launched and will continue to evolve over the coming months and years. Plus, we have a series of new products coming out this year so we're going to be very busy at ElectraStim!"

Leon will also play a significant role in developing the company’s marketing and social media presence. “We are a company that is founded and run by people who came straight from the adult retail sector, so we will always put our retailers and consumers at the top of our priorities,” says President and Founder Jules Jordan. “Jade is right in line with these core values. I can't wait to see what we can accomplish with this growing brand."

product lines. These strategic promotions come on the heels of two industry awards - the AVN O Award for Outstanding Innovation and the XBIZ Award for Fetish Product Line of the Year - and timed perfectly for the company's 20th anniversary.

Sophie ANTHONY ElectraStim are delighted to announce the appointment of Sophie Anthony as Sales Manager. Sophie will be a familiar face to some of you as she started her career with one of the largest online adult retailers. After spending the last 5 years away from the industry, Sophie has been enticed back to join the ElectraStim

Sophie commented "I'm very happy to be back in the adult industry-there's nothing else quite like it! ElectraStim were always a company I admired as they push the boundaries of their niche and always seem to be working on something new. My first outing with ElectraStim will be the ETO show, so I'm looking forward to seeing some of my old contacts and making new ones! Over the coming months I'll be introducing myself to all our distributors and retailers and look forward to pushing the ElectraStim brand forward." www.electrastim.com 29

NEW Send your new release items to editorial@synergymag.com.au Tradie - Paulie Claredale

www.claredaledistributors.com.au

www.mystim.com

Opus E Vagina Mystim

www.mystim.com

Number 3 Candy Red Doxy

Opus E Anal Mystim

www.mystim.com

Opus E Donut Mystim

www.mystim.com

Number 3 Disco Black Doxy

PalmpowerÂŽ Pocket BMS

VIBEZ by Palmpower Rabbit Wand BMS

Aneros' Helix Syn Trident Aneros

MasturbaTIN Mystim

www.bmsfactory.com

Tradie - Peppie Claredale

www.bmsfactory.com

www.doxymassager.com

www.aneros.com

C-Ring 1 Satisfyer

www.satisfyer.com

C-Ring 2 Satisfyer

www.satisfyer.com

Extreme Personal Questions Kheper Games

Beads Black Satisfyer

Beads Pink/Blue Satisfyer

Cactus and Skull Cup Kheper Games

www.satisfyer.com

www.khepergames.com

CLUTCH Cock/Ball Sling Hunky Junk

DUO Linked Cock/Ball Rings Hunky Junk www.oxballs.com

www.hotoctopuss.com

SWELL Adjust-fit Cocksheath Hunky Junk

HUJ TUB HUJ C-RING Fishbowl 15pc Hunky Junk

Duo Womanizer

www.oxballs.com

JETT Hot Octopuss

www.womanizer.com

Mia 161cm Ultimate Fantasy Dolls

Petite Fantasy Bubble Butt Extreme Toyz

Extender Pro Vibrating Pump PDX Elite

Pussy Stroker CONTROL by Sir Richard's

Oral Stroker CONTROL by Sir Richard's

Moto-Bator 2 PDX Elite

www.pipedreamproducts.com

Pro Performance C-Ring CONTROL by Sir Richard's

Vibrating Silicone Edging Trainer CONTROL by Sir Richard's www.pipedreamproducts.com

Hot Cream Elbow Grease

www.elbowgreaselubricants.com

Dual Vibrating Penis Sleeve Classix

Powder Puff Massager Classix

Fitted Waterproof Massage Sheet Eroticgel

www.pipedreamproducts.com

www.eroticgelaustralia.com.au

Rimmers Slim 1 XR Brands www.xrbrands.com

Rimmers Slim M XR Brands

Rimmers Slim R XR Brands

Electric Auto-Spray Enema Bulb CleanStream

Silicone Vibrating Pod Under Control

Anal Speculum Mistress by Isabella Sinclaire

Bnaughty Deluxe Unleashed Bswish

www.xrbrands.com

Barb Premium Love Doll NextGen Dolls www.xrbrands.com

Black Velvets Orion Wholesale

www.orion-wholesale.com

www.xrbrands.com

www.bswish.com

Couples Cushion Orion Wholesale

www.orion-wholesale.com

Focus

Founder/Owner/Director: Ari Suss Founding Year: 1999 City: Huntington Beach Staff Count: 70

www.xrbrands.com

How and When XR LLC started 20 years ago in 1999. It was born from the founder’s true passion for fetish. XR LLC identified a need for highquality, innovative fetish products at affordable pricing. We really got our stride about 10 years ago with the launch of our first full line, Master Series. Since then we have grown to over 30 brands in our lineup. Most reputable; Master Series, Frisky, Tom of Finland, Tailz and Cleanstream. It’s been a burst of growth ever since.

Our Premises We own a 40,000 sq. ft. building in beautiful Huntington Beach, California and a 2nd 10,000 sq. foot warehouse for over flow storage. Our building consists of office and warehouse space housing over 4,000 products. We not only stock our own brands, but we stock thousands of items in bulk packaging to cater to private label customers.

How and to what countries are you selling to? We currently sell to distributors all over the world; countless countries within Europe, Australia, Africa, Latin America, China, Korea, Japan, Canada and the United States.

In terms of growth, where do you see yourselves now? Although we have seen huge growth over the last few years, we feel strongly that we are just getting started. There is so much room for growth for XR.

How are the markets developing globally for you? Since opening relationships with key Distributors in international countries we have worked hand in hand with them to introduce XR Brands products to retailers and end users. Our distributors are an extension of the XR team and help to grow their business and ours on a daily basis.

How do you promote and create awareness? Promoting our brands is a top priority for the XR team. Each of our sales reps has a constant focus on promoting our brand within their customer base and territory. We exhibit at many trade shows per year all over the world. Our Marketing teams focus is connecting tour customers via social media, e-blasts and industry magazines.

Retail Cooperations I really enjoy working with retailers. Understanding what the store needs and what their customers need directly from someone that is on the frontline is super valuable information for us manufacturers. It helps us design everything from point of purchase displays to item reorder tags, signage and sale/ spiff programs.

Distribution Agreements Distributors are an extension of us manufacturers and are truly our boots on the ground when we can’t be there ourselves. They have a tireless job with many days on the road working with the majority of the retailers on our behalf. We support distributors wherever we can, from training materials, signage, testers, regional trainings, to cooperated road trips to trade shows.

Our Best-Selling Items Our Booty Sparks line has taken off like crazy! The Aluminum Alloy plugs available in 3 sizes each are adorned with ceramic roses, hearts and gem accents. They are priced to sell and have been a huge hit for us. We have other stand out items such as our Frisky Ass-Spinner butt plug. Imagine a fidget spinner for your rear. The Urge in our Strap U line is the only remote-control strapless strap on the market and the sales prove it.

Focus Distribution and Retail – An Evolving Landscape This industry is ever changing and with e-commerce being a new outlet for private purchasing our industry’s growth has been absolutely insane. Not to mention worldwide brand awareness has improved so much. We receive emails from all over the world looking purchase our products.

Country Specific Trends A countries disposable income is relative to the types of items they typically purchase. For instance, South Africa and Latin America prefer to purchase more low priced items, items that the majority of their customers would be able to afford. Australia, I feel is just getting warmed up to the idea of BDSM. We have seen much more acceptance there for harder core items as of late.

What brands/product categories are you now manufacturing? Our latest items we are making are a line called Thump It. They consist of Silicone butt plugs

that use kinetic energy to move an inner ball up and down inside the plug. This creates kind of like a firm thumping feel to the toy. If you have it inserted, it would feel similar to a thrusting action in you. They were a huge hit for us at the latest tradeshows and we are already in the works of expanding the line.

Manufacturing Our Director of Product development works hands on from the initial idea to the finished product. Our customers’ feedback is very important to us. We strive to create innovative products to satisfy our customer’s needs. Typically we begin with an idea and we brainstorm and give feedback amongst the team. Next we move on to the creation phase by providing a sketch to create a hand sample from. Once the sample is created and approved we’re ready to forward to the molding process and then full production. During all of this, the artwork for packaging is being designed to be ready as soon as the product is.

Behind The Scenes There is a ton of work behind the scenes on each and every item that I don’t think a retailer would understand unless they were developing items themselves. To outline it would consist of tons of meeting, data and 100s of details per item. The upside is that we’ve been

making products for years. We’ve all learned our lessons and harnessed our strengths within product development. Through decades of learning the process and everything that could go south, we are extremely efficient at successfully launching hundreds of items every year.

Staff Our team consists of about 70 employees. From everything from Purchasing, Accounting, IT, Warehouse Pick and Pack Personnel, Marketing and Customer Service to our seven XR Brands Sales Reps.

Staff Resources and Technology The advancement of tech has helped us so much. With the ability to automate orders using data feeds and sending tracking back the same way has enabled us to work with other tech savvy customers to ease the day to day workload of data entry. Utilizing digital catalogs instead of printed is the next step for

us. Cutting down on paper use and moving to a greener way is our goal. Most exciting is we are currently installing a new price shopping shipping tool which will allow us to find the most inexpensive method of shipping to our customers. This will be a huge savings to our customers that ship under our account.

The Future Everyday a new opportunity or synergy arises for us. In 5 years I see expansion on many levels. Increased partnerships and cobrands, improved knowledge, a powerhouse team, a larger facility and improved global availability of our entire lines.

MICHAEL

udorP amenEsm tcuid moerPrPamenE muim Premium erP EnemaPre Pr 04 4FA E G N I R YS A M E N E e g nirys l m 0 5 1 • noit resni reisae rof pit derepaT • tna cirbul ro retaw htiw desu eb na C •

AF440 04 4FA ENEMA SYRINGE E G N I R YS A M E N E • 150ml syringe e g nirys l m 0 5 1 • • Tapered noittip resfor ni r e easier is a e r o insertion f pit derepaT • • Can tna cbe irbuused l ro rwith etawwater htiw dor eslubricant u eb na C •

One of the most memorable moments 79 1 F A EVLAV YAW- E NO M U I M E RP E HC U OD AM E N E When and .lmhow 0 0 3 fo y tic a p a C • blub ni slevart ro serots elzzo N •

of my customers’ business day is either over or close to over. Then it’s the work of the day, including reacting to things that happened overnight and then preparing things like pitches, trainings and strategic plans for our various brands/customers/regions 0 2 7L K outside BL Uthe B AAmericas. M E N E E X UL E D

AF440 ENEMA SYRINGE • 150ml syringe • Tapered tip for eas • Can be used with w

mostly comfort foods – from homemade Italian like lasagna or meatballs to chicken and dumplings or meatloaf. Chicken Piccatta is probably the household favorite.

My early days in the Australian market – wow, almost ten years ago now. I knew nothing, but everyone from Michael Bassett to so many of my selling peers were patient with me and helped me learn how things are there. Many of those people are still my favorite people in the industry.

What I wanted to be when I

a sous chef. I love to cook

could do more.

I did the dumbest thing I think was growing up one can do – I started a company Corporate lawyer or in an industry with no knowledge entrepreneur. I was (am) a nerd. or background. ‘Masque Sexual Flavors’. I actually started it for What would most people not Last book I read the inventor, but I was always know about me I re-read Bill Bryson’sKL720 A Short front and center and was the 0 2 7L K KL720 L UDELUXE B AM E NENEMA E EXUL EBULB D HUGE hip-hop fan. Was lucky DELUXE E History of NearlyBEverything face of the company. We had 864CA 864CA AC enough to grow up in the about every two years. Just plenty of money and top-level ELT TOB R ETAW TIK G N I S NA ELThe C ELmost T TOBsignificant R ETAW influence WA northeast in the 80’s and have finished my latest re-read. I’m business support but didn’t in my working career never stopped. Most everything almost purely a non-fiction guy. know our industry/distribution played in my car. My bosses. Definitely had one or chain well enough. I think it’s a Favourite movie/TV show two that weren’t the best when good lesson for some of the new When I’m not working I’d I was younger, but I’ve learned investors/inventors that are A favorite is Tough. It would rather be doing amazing lessons (mostly good) coming in to the industry today. definitely be irreverent from them all. I now know what Something techy with music animation like Archer, Rick and 691 FA 691 FA AF196 12 2 CAday 67 7 E L LE776 67 7 E L A typical to look for and I couldn’t beLE776 in the background. Perhaps Morty, American Dad, or (older) YAW- E NO M U I M E RP YAWM- E NS OYM MEEN RE P R EWOH S PREMIUM ONE-WAY TN AC I R B UL L X SHOWER EENEMA T SU AISYSTEM M SHOWER ME ENEMA TSYS ASYSTEM ME N E R EWOH S building aVALVE site or ANAL loadingDOUCHE up HC“typical”. UOD LANA EVLAV happier with the leadership at E HC U OD LAN A EVL AV Family Guy. isEno R EThere HC N Uliterally AL .lm 52 2 fo y ticapa C • XR Brands. . l m 5 2 2 fo y tic a p a C • • Capacity of 225 ml. the queues of my social media For example, one week I’ll be in My favourite place accounts. With my wife and cats Europe to visit customers and I’m most proud of chilling in the background, of attend ETO. It will be 18 hour St. Kitts in the West Indies. Taking the time to go back to course. days/7 day weeks the whole time We’ve gone with our closest school and get my MBA fullI’m there. Because my focus friends the past several years What I like best about my job time. It was a tough decision to is on customers and business and it’s become my place to truly commit to (losing income, etc), The people I work with every outside the US, my southern chill out and find my center after but it was a personal goal and, day – from my bosses to my California day starts early. I’ve a year of tough travel. while not essential to my current co-workers to our customers often checked my e-mail for the My favourite meal role, has been integral to my to my peers in the industry. It’s first time around 4:30 or 5:00. success in previous positions. what has drawn me back to the Sometimes I’ll nod back off after When I have the time to cook. It also taught me how to be far industry after I’ve left. I’ve assured that my European My parents owned a restaurant more strategic in my thinking, customers don’t have any urgent when I was younger, and If I could change one thing which serves me well as we grow business. This morning I was in I worked my way through markets as whole. More hours in the day. I wish I the office by 7:00. Catch up on University as a waiter and

!rm em osostrseufcfoyn reovitece rollfogcndihete ng misoesdsrle lefWith w fo sniho60+ tit,csm eitems, le lotc i +d0e 6this nhgtiW swell ed ldesigned leWith w sih60+ t ,sm collection items, eti +06this htioffer W well

overnight e-mails issues as most 38

Premium Enema Products Premium Enema Products Premium EnemaProducts Products Premium Enema Premium Enema Products

AF440 ENEMA SYRINGE AF440 • 150ml syringe ENEMA SYRINGE • Tapered tip for easier insertion AF440 AF440 •• 150ml Can besyringe used with water or lubricant ENEMA SYRINGE ENEMA SYRINGE • Tapered tip for easier insertion • 150ml syringe AF440 • 150ml Can besyringe used with water or lubricant • Tapered tip for easier insertion ENEMA SYRINGE • Tapered tip for easier insertion • Can be used with water or lubricant • 150ml syringe Can be used with water or lubricant • Tapered tip for easier insertion • Can be used with water or lubricant

AF197 PREMIUM ONE-WAY VALVE AF197 ENEMA DOUCHE AF197 PREMIUM • CapacityONE-WAY of 300 ml. VALVE PREMIUM ONE-WAY VALVE ENEMA •AF197 NozzleDOUCHE stores or travels in bulb ENEMA DOUCHE PREMIUM • CapacityONE-WAY of 300 ml. VALVE • Capacity of 300 ml. AF197 ENEMA • NozzleDOUCHE stores or travels in bulb • Nozzle stores or travels in bulb PREMIUM • CapacityONE-WAY of 300 ml. VALVE ENEMA • NozzleDOUCHE stores or travels in bulb • Capacity of 300 ml. • Nozzle stores or travels in bulb

With 60+ items, this well designed collection offers something for every customer! With 60+ items, collectionoffers offerssomething something every customer! With 60+ items,this thiswell welldesigned designed collection forfor every customer! With 60+ items, this well designed collection offers something for every customer! KL720 With 60+ items, thisDELUXE well designed collection offers something for every customer! ENEMA BULB KL720 KL720 AC468 WATER BOTTLE CLEANSING KIT

DELUXEENEMA ENEMABULB BULB DELUXE KL720 DELUXE ENEMA BULB KL720 DELUXE ENEMA BULB

LE776 LE776 SHOWER ENEMA SYSTEM SHOWER ENEMA SYSTEM LE776 SHOWER ENEMA SYSTEM LE776 SHOWER ENEMA SYSTEM LE776 SHOWER ENEMA SYSTEM

AC468 AC468 WATER BOTTLE CLEANSING KIT

WATER BOTTLE CLEANSING KIT AC468 WATER BOTTLE CLEANSING KIT AC468 WATER BOTTLE CLEANSING KIT

AF196

AF196 PREMIUM ONE-WAY PREMIUM ONE-WAY AF196 ANAL VALVE DOUCHE VALVE ANAL DOUCHE PREMIUM ONE-WAY • Capacity 225 ml. • Capacity ofof225 ml.

AF196 VALVE ANAL DOUCHE PREMIUM • CapacityONE-WAY of 225 ml. AF196 VALVE ANAL DOUCHE PREMIUM • CapacityONE-WAY of 225 ml. VALVE ANAL DOUCHE • Capacity of 225 ml.

AC221

AC221 XL LUBRICANT XL LUBRICANT AC221 LAUNCHER LAUNCHER

XL LUBRICANT AC221 LAUNCHER XL LUBRICANT AC221 LAUNCHER XL LUBRICANT LAUNCHER

ANE Show

Las Vegas January 2019

The AVN Novelty Expo brings together the latest and greatest items from a wide range of cutting end companies. Toys, lingerie, lotions & potions, supplements, gifts, games, sex furniture, cosmetics, condoms, aphrodisiacs, accessories, and so much more are on display.

Â© Copyright Rick Garcia

ANE Show

Â© Copyright Rick Garcia

Focus

Founder/Owner/Director: Andy Green Founding Year: 2009

www.xgenb2b.com

CELEBRATES 10 YEARS How and when did the company start? I had left the industry for a year and a half after being in it for ten years. I needed a break. I went in to a totally different industry, but always felt I may wind up back in the adult biz at some point. I kept in touch with a lot of my former customers and we discussed the trends that were taking place, namely the decline

of DVD and needing to draw in more female customers, couples, etc. I was looking for things that I could distribute, never even thought about manufacturing until later. So, I started with 1 line. We were distributing Seven ‘Til Midnight lingerie. And everything just grew from there.

2015 XBIZ Specialty Distributor of the Year Xgen Products manufactures and distributes affordable, quality products to both adult and mainstream retailers. Offering original products like Secrets Vibrating Panties, Bodywand™, Lapdance Lingerie, Baci Lingerie, Perfect Position Cushions™, Power Pole™ dance pole, Eye Candy™ fashion accessories, and Pleasure Wigs™, Xgen has become a leader in a variety of product categories.

City: Horsham, Pennsylvania, US Staff Count: 10-20

Focus How and to what countries are you selling to? A lot. Australia, Canada, Germany, France, UK, Italy, Spain, Mexico, Netherlands, Japan, China, Korea, the list goes on. We have a ten-foot-long map of the world in our conf room and every time we add a new country we put a pin in it.

In terms of growth, where do you see yourselves now? We are continuously adapting to the markets and industry. With our recent acquisition of new brands in the last fourteen months, we now offer a very diverse range of products. Female-focused pleasure products, male-focused products, couples kits, lingerie, apparel, shoes, jewellery, accessories, and more.

How do you promote your company and create awareness? We host an annual warehouse show where we invite our top customers to see all of the newest products and go on a â&#x20AC;&#x153;shopping spreeâ&#x20AC;? in our warehouse. We also attend and exhibit at the majority of the shows in the industry, across the globe. ANME Founders, Expomark, Altitude, XBIZ. You can always find us there. As for social media, we have really just begun to scratch the surface. It is an additional way to reach our best customers, and possibly find new ones. You can find us on Facebook, Twitter and Instagram (@xgenproducts).

Direct sales? Amazon, Ebay, your thoughts? We stay true to our retailers. We do not sell direct on amazon or Ebay. We do not want to be in competition with our customers who have supported us from day one.

Focus

What are some of your bestselling items? Without a doubt it is The Bodywand. Since its birth, we have sold over 2 million units. Between the traditional wands, USB rechargeable wands, mini massagers, gift sets, and more, there is something for everyone. The Bodywand also has a very successful international following. All plug-in wands can be used with multiple foreign plugs, such as AUS, EU, and UK. Four different languages are also printed on all of the packaging. It is not just another American knock-off. It is the real deal.

How is the global market in terms of distribution and retail evolving? Consumer knowledge and interaction has changed dramatically with the internet, social media, etc. I am full on right now educating store staff 48

and consumers about our items. I hired a person to literally travel the USA 48 weeks out of the year to do trainings, store events, etc. We will spend a week canvassing a particular city and teaching anyone who will listen!

What brands/product categories are you now manufacturing and how did you select these? We are manufacturing more products than ever before now, with the acquisition of brands such as The Rabbit Company, Baci Lingerie, OVO Lifestyle Toys and Whipsmart. Our brands reach all aspects of the industry, including apparel, lingerie, accessories, shows, jewellery, adult toys, and more!

Staff resources? I truly love our staff. They are dedicated, loyal, and hard working. We all spend time with

each other away from work too. We genuinely are all friends. Itâ&#x20AC;&#x2122;s always a blast to work a trade show together. They each have their own techniques, but it is generally a combination of phone/email/text. For larger customers we go on the road and train them and their staff and get in to the stores to see what they need and want. We are always looking for customer feedback to improve our items and procedures.

Where do you see the company now and where would you like it to be in 5 years? We will keep coming out with new and exciting products as the markets shift. We support our retailers 100%. Our customer service and fill rates complete the total package for the customer.

ANDY

GREEN PRESIDENT/OWNER

When and how I got a job at IVD and Pleasure Productions my senior year in college. It was 1997. I changed all of my classes to night classes and worked during the day picking and packing VHS and beta tapes. It was great, it

A typical day was the heyday... Jenna, Vivid, Wicked, customers couldn’t wait to get new releases every day. A whole different world from what it is today. East Coast News had barely been started at this point.

I wake up at 6am, answer emails that came in overnight from China, then get to the office by 7:30. Start getting orders together for the warehouse and then get them started on their day at 8. I personally handle some store chains and distributors in the states and also most of our international clientele. I’ll work with the international customers in the early part of the day before they go home. Being that we are unique on the east coast we can correspond sooner than if we were on the west coast. I’ll check on the warehouse during the day and help pack or ship if needed.

The most significant influence in my working career I cannot thank Michael and Frank Koretsky enough. They believed in me at a very young age and allowed me to grow within their system and hone my craft. When I started the offices were very small. My office was directly between their 2 offices. We would laugh and joke but work hard all day and in to the night. This was before email!!! When we got our first AOL email account we all shared it, can you imagine? They were great times. Hustling and selling.

One of the most memorable moments After working in the warehouse for a year I transitioned to managing Pleasure Productions and our video licensing rights. I would manage international accounts, TV stations, hotels, cruise lines, and more. I started traveling a lot and meeting all sorts of amazing people around the world.

Last book Not much of a reader. Although I probably should be.

Favorite movie/TV show Seinfeld

My favorite place Las Vegas

My favorite meal Sinatra at the Encore in Las Vegas. Probably the lasagna.

What I wanted to be I really had no idea what I wanted to be, just knew something in business.

What would most people not know That I really like to garden.

When I’m not working I’d rather be doing Playing golf.

What I like best about my job Each day is totally different from the last.

If I could change one thing Make the world less political.

Focus

The company started in August 1979. It was created out of necessity. Back in the 1970â&#x20AC;&#x2122;s, the founders of the company often recall a pungent aroma when they visited some of their friends and they knew right away that Crisco was being used as a lubricant. They got together with a chemist and developed the Original Elbow Grease Formula.

www.elbowgreaselubricants.com Founder/Owner/Director: David Mazer, Bill Cummings and Co.

City: Los Angeles, California

Staff Count: 7

Tell us about your premises. Our facility is in Northridge, California. We have a small 10,000 square feet warehouse but our laboratories are in Fullerton, California.

How and to what countries are you selling to? Our brands are available in many European countries which are serviced by our distributors in The Netherlands, France and Great Britain. Sales channels? Distributors vs direct sales. We sell to both, distributors and direct to stores.

In terms of growth, where do you see yourselves now? We at present are experiencing an exciting growth. After taking control of the company, I surrounded myself and the company with young visionaries

Founding Year: 1979

and are headed in a different direction while maintaining and emphasizing our focus on our loyal customers.

How are the markets developing globally for you? The global market is constantly changing. We have had to quickly adapt to new technology, import policies, etc.

How do you promote, create awareness, social media, trade shows..? We promote our brands through various advertising avenues: We have presence on Instagram, Facebook, Twitter, our website. We are also active in sponsoring events such as Prides, Leather Contests, parties at local clubs, print magazines, online magazines and trade shows. 53

Focus Direct sales? Amazon, Ebay, your thoughts? I refuse to sell to both Amazon or eBay because I believe in a fair market place. Amazon is a massive company that wants to buy our brands at an extremely discounted price. This would be unfair to all the brick and mortar stores/customers that stock our brands.

What percentage of your product do you think is sold online vs brick and mortar stores? Our percentage of sales to online retailers have and continue to increase where as the brick and mortar stores constantly struggle to maintain their sales/ presence and keep up with online retailers. I have seen many of my customers go out of business. The latest customer to close their doors was Circus of Books in West Hollywood, California. They used to be one of my biggest customers 10 years ago, but the internet and online sales put them out of business.

What can you tell us about working with retailers? I enjoy working with retailers. They are the ones that are in front of the end consumer. The more supporting material they have in their stores, the easier it is for them to sell our brands.

What can you tell us about working with distributors? Distributors are a bit different to deal with, many are extremely good at what they do; however, some of them lack qualified sales staff and thus become â&#x20AC;&#x153;order takersâ&#x20AC;?.

What are some of your best selling items? Our best-selling brand is still the Original Elbow Grease Cream. After 40 years in the market place, it is still our best-selling formula. The item we sell the most of is the Original Elbow Grease Cream 15 oz. Jar.

How has the global market in terms of distribution and retail evolved? Due to the internet, the world is now a small place and has made it easier for interested parties/ customers to be able to reach us.

Are there any country specific trends globally or are some countries more receptive to certain product categories over others? Certainly, there are trends that impact our sales. I would say it is more culture than trends. For example, our Elbow Grease Brand sells very well in the European Union, these countries

tend to have more of a liberal and accepting view about sex and sexual acts than a country like Mexico where religion is a huge part of their culture, thus making sex a taboo topic.

Tell us about the manufacturing process. What does it involve? Are there any aspect that retailers donâ&#x20AC;&#x2122;t have a great understanding or patience for? Perhaps you can outline the process from inception to delivering a finished product. Well, I do not want to bore your readers with such details but what I can say is that normally it takes an average of 10 weeks from step one of the manufacturing and mixing process at the laboratory to having the finished product in our warehouse.

What brands/product categories are you now manufacturing and how did you select these? We manufacture the following brands: Elbow Grease Creams, Elbow Grease Gel H2O, Fusion bodyglyde, Encounter Lubricants and Black Beauty Latex Polish.

What legal and compliance issues are there to deal with in regard to manufacturing? Compliance and legality issues are constantly changing everywhere in the world and we must constantly keep adapting to new regulations and procedures.

Where do you see the company now and where would you like it to be in 5 years? The company is doing well right now. We are experiencing an increase in sales and I believe itâ&#x20AC;&#x2122;s due to our focus on different age demographics, use of social media while maintaining focus on our loyal clientele. In 5 years, I still see our brand having a stronger presence in both local and global markets. I want us to continue to have fun while maintaining the high quality products that our customers have come to expect.

When and how: I began my employment with this company in January 1991. I was hired as a warehouse employee. A few years later I was promoted to office clerk, then I moved on to the sales department, after a while I was promoted to head the sales department. I eventually started overseeing the day to day operations and was promoted to Vice President. On August 2016 I purchased the company.

A typical day: My day starts out very early, I’m up at 5:00 am and in the office by 7:00 am. I like to come in before anybody else does so I can catch up on paperwork, look over the plans for the day.

The most significant influence in my working career was: My parents! They have always been such hard workers (they are retired now). They instilled in me the concept of not just being satisfied with doing a job but doing the best job possible! They taught me to be proud of my daily accomplishments. To treat everyone as I want to be treated with respect regardless

of their circumstances and accomplishments.

I’m most proud of: My mother, my father and my wife! They have all taught me patience, hard work, honesty, equality, kindness, I could go on forever, I am so very proud of them.

One of the most memorable moments was: When I graduated from college. I became the first member of my immediate family to become a college graduate.

Last book I read was: My taste in books varies, I read anything and everything, at present I am reading George R.R. Martin’s, A Knight of The Seven Kingdoms. It’s the prequel to his Game of Thrones book series.

Favourite movie/TV show: My favorite movie of all times I have a couple: Shawshank Redemption, One Flew Over the Cuckoo’s Nest and Of Mice and Men. TV shows: Too many to name, especially nowadays with Netflix and HBO.

What I wanted to be:

When I’m not working:

I wanted to become an agronomist. I have always enjoyed working outdoors with plants and the soil. I like planting and watching nature take over.

you will most likely find me at the gym working out. This is where I go to clear my head, my thoughts and I concentrate on the present.

What would most people not know:

What I like best about my job:

That I am fluent in a third language – ASL (American Sign Language)

Everything! I love our brand, our customers, our staff, our industry friends, I mean, this is a fun industry!

My favourite place:

If I could change one thing:

I have a few places that I love but the one I always go back to is Wilbur Hot Springs. It’s a great place to meditate, think, enjoy nature but mainly I love it there because I get to have an “electronic detox”. Due to this place remoteness, electronic toys become obsolete.

Wow, this is a loaded question. Too many things to mention here, too many things to change but the one thing that I am actively trying to do my part in is minimizing my carbon footprint. We actively recycle as much as we possibly can at the office/ warehouse and at home.

ANme

The premier trade event for adult pleasure products, the Adult Novelty Manufacturers Expo (ANME) took place again at the Marriott Burbank early January.

January 2019

With 100â&#x20AC;&#x2122;s of North American based manufacturers, the trade show has become so successful that an additional external pavilion has been added to cater for the extra exhibitor booths required. Buyers and Retailers from around the globe attended to view the latest and greatest, current, new release and trending adult product.

Â© Copyright ANME

ANme

Â© Copyright ANME

ANme

- High Powered Twin Outputs - Contactless Gesture Control - Play-Enhancing Proximity Sensor - Stereo Audio Control - Updatable- AXIS will constantly evolve! -

Reviews

Naked Addiction Rotating and Vibrating Dildo

Chaimo

Mia More

After reading an amusing Reddit where a woman was handed a distinct dildo-shaped delivery balls-first (literally), we were relieved to see our latest goodies from BMS arrive in a discreet square package. Within lay an attractive, hot-pink cardboard Press pack and, like a pass-the-parcel of discretion, inside that again in its own branded box lay our Naked Addiction Rotating and Vibrating Dildo (henceforth ‘RAVD’).

Sometimes sex toys come in such gorgeous shades it’s hard to decide which one to choose. Take for example the Chaiamo vibrator which comes in either black, teal or burgundy: being a magpie for bright colours instinctively I’d probably choose the teal (although truthfully, it’s more of a Tiffany turquoise). However, the burgundy Chaiamo we received from Rocks-Off was quietly tasteful and very elegant, and ultimately I was pleased it’s the shade we were sent.

BMS Factory

Closing with a clicking magnetic clasp, the white and rose-gold box was made of a superior quality card almost as heavy as its 8½” contents. The dildo itself was safely sealed, with a stickered warning on the plastic wrapping stating, ‘…silicone based lubricants…damages the finish and will void the warranty. Use water based lubricants only’ [sic]. Included is also a silky, fluff-defeating, storage bag! In keeping with the high standard of packaging and shiny satin bag, the slick design of the Naked Addiction RAVD pleasingly integrated its two control buttons in line with the realistic dorsal vein running the length of the dildo. Manufactured using platinum-cured IncrediFeelô silicone, this delightful cock featured a soft exterior over a firm interior, similar to the real thing. Boasting 5½” of insertable length and two cute and perfectly formed testes, unlike the real thing the RAVD had a circular suction cup at the base, which was also where the USB charger pin connected through a tiny, selfsealing hole. The RAVD could be activated with or without vibrations throughout the length of its shaft, and with or without a revolving tip (when rather endearingly it moved like a drunken breakdancer). Best of all, by pressing the top button you could engage ‘Climax Mode’, meaning the strongest vibration and fastest rotation combined for ten seconds of fun before returning to the previous setting selection. Ingenious! Like an insta-filtered cock the RAVD was gorgeous in its pseudo-realism, the generously sculptured veins and ridges emphasised to increase physical stimulation for the user. Love the packaging, the design and the functionality. Big thumbs up!

www.bmsfactory.com 64

Rocks-Off

Speaking of magpies, the metallic ring surrounding the lower part of the Chaiamo is a shiny, reflective and very on-trend rose-gold, while on the base itself a big burgundy silicone button sits neatly in its metallic nest. This colour scheme is reflected in the cardboard packaging, which features the vibrator set behind a smattering of black gloss droplets over of a bed of velvety matt-black roses. There’s also a thematic echo in the embossed rose gold floral pattern on the side panels of the box. Before I’d even unpacked the Chaiamo a colleague exclaimed, ‘Ooh – classy!’ First impressions = job done. Next, a light appears near the base of the Chaiamo to let you know the USB magnetic charger is engaged, and even that one small spot of red against the burgundy and rose-gold is satisfyingly striking. The burgundy silicone of the Chaiamo feels silky and warm to the touch and is nicely non-snaggy except for two slight seams running vertically on both sides of the shaft. Comprising ten vibration and pulsation levels, for its size – and for the price point– the Chaiamo is surprisingly powerful. Thanks to its easyreach button and simple scrolling settings system (try saying that after a mind-blowing orgasm!), plus its solid yet yielding slanted tip, the Chaiamo will take you wherever you want to go. The perfectly proportioned Chaiamo proved a huge hit in so many ways: elegant yet waterproof, fierce yet quiet – really quiet – this handbagfriendly vibrator by Rocks-Off is a toy you’ll want to take with you on your travels. Don’t leave home without it.

www.rocks-off.com

Satisfyer Pro 2 Vibration

Fitted Waterproof Massage Sheet

Mia More

Jen

With rave reviews across the board and regular appearances on Pornhub, the Pro 2 by Satisfyer is one such success: it’s hard to find a detractor of the popular air pulse technology toy. After all, with its long, chunky gold handset and large white controls, in terms of accessibility, the Satisfyer Pro 2, now with added vibration modes, is extremely user-friendly, getting a big thumbs up from us for its no-nonsense, big buttons and easy-to-hold design: hurrah for one-handed fun!

We always wanted to try these out! Waterproof fitted bedsheets, especially to see if they really are capable of handling some fun and are actually waterproof as the vendor, Eroticgel (Pepee Lubricant) claims.

Satisfyer

Eroticgel

Being a clit-stim toy, the Satisfyer Pro 2 Vibration is ideal for anyone with female genitalia who’s been prescribed anorgasmia-inducing medications, has vaginismus or is uncomfortable with penetration in general. Indeed, air wave/pulse toys have been genuinely lifechanging for many – trans men included – and can even be used on nipples for off-piste sucky fun! Since the 11 pressure wave sensations offer more of a fluttery pull than its 10 vibration settings, like the rest of the Satisfyer range, the Pro 2 Vibration takes a bit of getting used to. However, users worldwide have been steadily converted, setting down their trusted Wands in favour of a new generation of equally intense (yet magically non-numbing!) air wave pulsation sex toys. You can’t use your Satisfyer Pro 2 Vibration when its plugged in and charging, but you can enjoy it in the bath, (these two factors may be related). In fact, the Pro 2 Vibration performs outstandingly in water! Whether you have a clit or a clit-dick, we can pretty much guarantee the Pro 2 Vibration will get you to climax in record time. Just be sure to start low: this sucker works. So much so, the Satisfyer Pro 2 models might just prove lifechanging for you too. www.satisfyer.com

We were sent the black Queen size fitted sheet which came neatly packaged in a neutral, PVC, re-useable, zipped bag. The sheet itself is a non-intimidating deep black, soft, textile fabric, pleasant to the touch without crackling or otherwise noisy unpleasantness. Made from 85% Dacron and 15% Spandex, this is a quality item which fitted the mattress swiftly and neatly with broad elastic shoulders that fit any thickness of mattress. In fact, looking at it, it was inviting us to play. The upper side fabric is smooth and warm to the touch whilst the underside is fully TPU laminated, yet fully flexible. Thermoplastic polyurethane (TPU) is any of a class of polyurethane plastics with many properties, including elasticity, transparency, and resistance to oil, grease and abrasion. Using some 5g massage gel sachets from Eroticgel, we mixed the correct amount with warm water, stirred it by hand and in a few seconds, it thickened to a lovely warm slippery gel, perfect for the warming massage or bodyslide. And yes, the sheet is completely waterproof! No fluids made it thru the TPU layer, and our mattress lives to tell another tale. We rubbed lubricant and even body sauce all over it, very impressed we were. Note- Most liquids that don’t evaporate within minutes, will remain as a liquid on the surface of the sheet, it will not dissipate. Have a towel handy, to remove that liquid, before it lands on your carpet. Maintenance is a breeze, as the item is machine washable to 85 degrees Celsius. The sheet is available in Single, Queen and King sizes with optional waterproof pillow slips to match.

www.eroticgelaustralia.com.au 65

www.bmsfactory.com

www.orion-wholesale.com

1. PalmPower Recharge

1. AXIS Electro Stimulator

1. Oxana Pussy and Ass

2. PalmPower Pocket

2. SensaVox Stimulator

2. Sweet Smile Warming Masturbato

3. Pillow Talk Flirty Bullet

3. Jack Socket Stroker

3. European Lover

4. Roller Balls Massage Glove

4. Prestige ElectraLoops (red)

4. Vibrator Push it!

5. Pillow Talk Racy Bullet

5. Flick Duo Stimulator

5. Vibrating Strap on Duo

6. The Mini Swan Wand

6. Flick Stimulator

6. Vibro-Plug »Anal Pusher«

7. Pillow Talk Sassy G-Spot

7. Silicone Noir Sirius Prostate Massager

7. Midnight Blue Set

8. PalmSensual Attachment

8. Prestige Metal Cock Rings

8. Love Machine

9. Pillow Talk Cheeky Wand

9. Conductive Gel

9. Strap-on Duo

10. The Swan Wand

10. Long Conductive Pads

10. Sweet Smile Shelly Remote Control

www.pipedreamproducts.com

www.satisfyer.com

www.shotsamerica.com

1. FOCUS Sonic Vibrator

1. Satisfyer Pro 2 Next Generation

1. Pumped Classic Penis Pump- Blk

2. Intimate Care Menstrual Cups, Purple

2. Satisfyer Pro 2 Vibration

2. Irresistible Mythical-Purple

3. Anal Fantasy Elite Collection Remote Control Anal Teaser

3. Satisfyer Men Vibration

3. Chrystalino Superior -Blue

4. Satisfyer Pro G-Spot Rabbit

4. Anal Fantasy Elite Collection Gyrating Ass Thruster

5. Satisfyer Pro Traveler

4. E-Stimulation Vibrating Prostate Massager - Blk

6. Satisfyer Men

5. Dual Motor Clitoral Stimulator-Lavish-Blue

7. Satisfyer Plugs

6. Irresistible Kissable-Blk

5. Intimate Care Kegel Trainer Set 6. Classix Sweet Swirl Vibrator 7. Jimmyjane Intimate Care Menstrual Cups, Clear 8. Anal Fantasy Elite Collection Electro Stim Prostate Vibe

www.electrastim.com

8. Satisfyer Plugs Black

7. Elegance Dual Vibrating Toy-Poise-Blk

9. Satisfyer Loveballs 3Pc Single

8. Mancage Model 02- Chastity-3.5" Cock Cage-Transparent

10. Satisfyer Men Vibration Heat

9. King Cock 7” Cock, Flesh

9. SLT Delf Lubrication Easy Grip Masturbator XL Vaginal-Flesh

10. BJ Blast Strawberry

10. Irresistible Invincible- Pk

www.xrbrands.com

1. Shegasm Intense 2 in 1 Clit Stimulator 2. Shegasm Pro Clitoral Stimulator 3. Master Series Stainless Steel Locking Anal Plug 4. CleanStream Enema Bulb Red 5. Master Series Detained Soft Body Chastity Cage 6. Strap U Evoke Vibrating Strapless Silicone StrapOn Dildo 7. Strap U Revolver II Vibrating Strapless Strap-On Dildo 8. Trinity Vibes I Am Your Vibe Double Ring Penis Enhancer 9. Master Series Silicone Cum-Thru D-Ring Penis Plug 10. Master Series Ox Bull Nose Nipple Clamps

AAPD Adelaide SA Tel (08) 8244 5558 www.aapd.com.au

M Distribution Mudgeeraba, QLD, Tel 07 5522 1950 www.metrointeractive.net.au

Calvista Melbourne Vic Tel 1800 012 221 www.calvista.com.au

Next to Nothing Sydney NSW Tel (02) 8213 0694 www.ntnaust.com.au

Claredale Distributors Melbourne Vic Tel (03) 9818 7736 www.claredale.com.au

Sensuous Paradise Point QLD, Tel (07) 5577 3590 www.sensuous.com.au

Fleshlight Australia Ormeo, QLD, Tel (07) 3493 0171 www.fleshlight.com

S(A)X Leather Adelaide, SA, Tel +61 474 835 124 www.saxleather.com.au

Fun Division Paddington, NSW, Tel 0416 875 908 www.fundivision.com.au

Sugar and Sas Melbourne, VIC, Tel +61 417 341 643 www.sugarandsas.com

LonBrook Melbourne, Vic, Tel 03 9466 8400 www.lonbrook.com

Windsor Wholesale Melbourne Vic Tel (03) 9464 3622 www.windsorwholesale.com.au

If you would like your company listed here, please contact us at editorial@synergymag.com.au

EVENT

DATES

VENUE

WEB

Altitude Intimates

Apr 8 – 10

Las Vegas, NV

www.altitudeshow.com

ANME

Jul 15 – 17

Los Angeles, CA

www.anmefounders.com

BUYERS GUIDE PALMPOWER EXTREME

Ergonomic curve, Rechargeable and splash-proof, the silicone head sends phenomenal vibrations throughout your body with extreme intensity. RECHARGEABLE POWERBULLET BOWL

Retail-ready 12-piece fishbowl, each rechargeable waterproof bullet comes with a USB cord. 9 powerful functions and a long runtime. THE SWAN WAND

The most powerful model yet. Rumbly vibration, two independent motors. 100% silicone finish, submersible, rechargeable and ready to rumble. One bulbous end and one tapered end VIBEZ BY PALMPOWER

Rabbit shaped massage wand. Rechargeable, waterproof, smooth silicone, deep, rumbly vibrations, Textured surface head for broad stimulation or focused pin-point stimulation of the silicone tips.

www.bmsfactory.com

CON STRUCTION

Smooth and flexible PVC, this phthalatefree, dual density Construction Worker is competitively priced, looks great and feels incredible.

PAULIE

PEPPIE

Smooth and flexible PVC, this phthalatefree, dual density Sparky is competitively priced, looks great and feels incredible.

WOODY

Made from smooth and flexible PVC, this phthalate-free, dual density Bricky is competitively priced, looks great and feels incredible.

Made from smooth and flexible PVC, this phthalate-free, dual density Chippy is competitively priced, looks great and feels incredible.

www.claredaledistributors.com.au ELBOW GREASE HOT CREAM 15OZ

Long lasting, premium cream that provides a warming and exhilarating sensation. Creamy to the touch, our formula coats and allows for minimal friction while leaving the skin soft and smooth.

ELBOW GREASE ORIGINAL CREAM 4OZ/188ML or 15OZ/433ML

The all-American cream that started it all in 1979. Mineral oil based, Smooth and creamy to the touch, our original cream quickly coats and allows for a long lasting and friction free experience.

ELBOW GREASE ORIGINAL CREAM QUICKIE 1OZ/29ML FISHBOWL - 24PCS

Mineral oil based, Smooth and creamy to the touch, counter top fishbowl dispenser containing 24 pieces of 29ml minis.

www.elbowgreaselubricants.com 68

BUYERS GUIDE ELECTRASTIM PRESTIGE ELECTRALOOPS

An upgraded version of the classic rubber electro-cock loop, Prestige Loops are available in 3 eye catching colour finishes. ELECTRASTIM FLICK STIMULATOR

The perfect stimulator for electro-beginners, Flick is simple to use, rechargeable and packed full of stimulating features.

ELECTRASTIM SILICONE NOIR SIRIUS PROSTATE MASSAGER ELECTRASTIM AXIS STIMULATOR

Smooth silicone, ergonomic design and quadripolar electro conductive areas have made Sirius one of ElectraStim’s most popular products.

ElectraStim’s most advanced NEW electrosex stimulator features hands-free control and revolutionary hi-tech modes.

LOCKDOWN CAGE CHASTITY CONNECT C-RING BALL TUGGER

Softest plus+silicone™ TPR/silicone blend, our rubbery best. For beginner ball play or advanced. Smooth and warm feel, TPR for amazing stretch and strength. Phthalate free.

Softest plus+silicone TPR/silicone blend, our rubbery stretchy best. Built to last. Air vents allow chastity bound men to wear and clean. Smooth and warm feel, TPR for amazing stretch and strength. Phthalate free.

www.electrastim.com

SLINGSHOT 3-RING SLING

Hybrid cocksling with a teardrop base. The ring at the front has a slight dip at the base— reducing pressure on the underside. Fits all sizes. Smooth and warml ike silicone + strong and stretchy like pure TPR. Phthalate free.

FIT ERGO COCKRING

Softest plus+silicone TPR/silicone blend feels smooth and warm. The c-ring you use when you want less grip to wear longer. Amazing stretch and strength. Phthalate free.

www.oxballs.com

GLANS VIBRATOR

TOUCH RABBIT

High-quality technology from Germany! Just press the button and the stronger you squeeze the more intense vibrations. Available as Touch and Rabbit.

Glans vibrator with stimulating rotation and lots of soft stimulating dots. 7 vibration modes and 3 rotation speeds.

3-PC LACE SET

3-piece lace set with an underwired bra, suspender belt and crotchless string. Bra and suspender straps are adjustable. Black. 90% polyamide, 10% elastane.

MASTURBATOR

Waterproof masturbator with vibration and a warming function (up to 40 °C). 6 modes, 3 intensity levels. Rechargeable. Material: silicone, ABS.

www.orion-wholesale.com 70

BUYERS GUIDE

CLASSIX CANDY TWIRL MASSAGER

Made from super-smooth TPR, the ribbed shaft offers incredible stimulation while the multi-speed dial at the base takes you from a flutter to a throb in an instant. Compact, waterproof design

CLASSIX GRAPE SWIRL MASSAGER

Made from super-smooth TPR, multispeed dial at the base takes you from a flutter to a throb in an instant. The compact, waterproof design.

CLASSIX MR. RIGHT VIBRATOR, PINK, PURPLE, BLUE

Flexible curved shaft, multi-speed dial for your desired level of enjoyment, let the vibrations lead you to the ultimate climax. It's compact and waterproof.

CLASSIX SWEET SWIRL VIBRATOR, PINK, PURPLE, BLUE

Features a brilliant spiraling metallic pattern finish and a powerful motor that will thrust you into ecstasy. With the easy multi-speed dial to control your pleasure!

CLASSIX POWDER PUFF MASSAGER

Made from super-smooth TPR, multispeed dial at the base takes you from a flutter to a throb in an instant. The compact, waterproof design.

CLASSIX SILICONE G-SPOT RABBIT

Ultra-smooth silicone G-Spot Massager with internal and external vibration. Modern, curved design allows for clitoral stimulation and G-spot pleasure. 10 modes of pulsation and vibration.

CLASSIX SILICONE FUN VIBE, PINK, PURPLE, BLUE

Ultra-smooth Silicone. 3-speed vibrations.The flickering antenna tip will tease sensitive erogenous zones, while the tip of the bullet provides pleasing pinpoint stimulation.

CLASSIX DOUBLE WHAMMY, PINK, PURPLE, BLUE

This firm yet soft double ended dildo is perfect to enjoy with a partner or as a double penetrator. Easy to clean, flexible enough to bend and shape.

www.pipedreamproducts.com 72

BUYERS GUIDE

SATISFYER BEADS BLACK / PINK BLUE

Body safe silicone anal beads. Withdrawal loop, Contains 2 sensual beads with different structures, increasing diameter, 20.5 cm long.

SATISFYER PRO 3 VIBRATION

Graceful, elegant and powerful, USB rechargeable, waterproof, 10 modes of vibration and 11 pressure wave programs, whisper mode, body-friendly silicone, super soft cap, 2 separately controlled motors.

SATISFYER PRO 2 VIBRATION

Pressure waves and vibration in one toy. USB rechargeable, waterproof, 11 modes of vibration and air pulse technology.

SATISFYER C-RING 1 & C-RING 2

Vibrating, 10 mode, rechargeable, body safe, erection ring. Silicone, ABS, 5.5cm and 7.5cm high

SATISFYER PRO 2 NEXT GENERATION

Innovative pressure wave stimulation, 11 programs, water proof (IPX7), USB rechargeable, contact-free enjoyment.

SATISFYER MEN

Unique pump feature, innovative internal pressure regulator, sleeve made from supersoft Cyberskin, clean hygiene lock, sporty lifestyle design, includes 'Classic' Sleeve.Â Additional sleeves available.

www.satisfyer.com 74

SATISFYER LOVEBALLS 3 PC DUAL INTERMEDIATE

Made of velvet touch, super soft silicone. Safety silicone retrieval strap. Easy to clean. Vibration effect due to inner core, Diameter 3.4cm, length 17.6cm, weights 60g, 75.6g and 91.6g.

SATISFYER LOVEBALLS 3 PC DUAL ADVANCED

Made of velvet touch, super soft silicone. Safety silicone retrieval strap. Easy to clean. Diameter 3.4cm, length 15.6cm, weights 79.3g, 114.1g and 150.3g.

SATISFYER LOVEBALLS 3 PC SINGLE

SATISFYER PLUGS (CLASSIC, BLACK)

3 flexible dildos made from high-end silicone, silk touch surface, thanks to their narrow tips and extra smooth soft texture, also ideal for beginners and explorers.

Made of velvet touch, super soft silicone. Safety silicone retrieval strap. Easy to clean. Diameter 3.8cm, length 12.6cm, weights 61.9g, 82.1g and 97.9g.

MULTIFUN 1 OCEAN BLUE MULTIFUN 2 BONBON PINK

Satisfyer Partner Multifun toys for him, her and couples. Bonbon Pink. Waterproof (IPX7), easy to clean and take care of, highly flexible material with Silk Touch Feeling.

SATISFYER MEN VIBRATION

Elegant, high end, matt black silicone with gloss black ABS finish, two powerful motors, 11 different vibration patterns, waterproof (IPX7).

SATISFYER MEN HEAT VIBRATION

Elegant, high end, matt black silicone with gloss black ABS finish, warming feature, heating from 37° Celsius to 40° Celsius, two powerful motors, 11 different vibration patterns, waterproof (IPX7).

www.satisfyer.com 75

BUYERS GUIDE

IRRESISTIBLE IRR003 IRRESISTIBLE IRR001

IRRESISTIBLE IRR002

Whisper quiet, rechargeable, magnetic USB charging port and included charger. 100% waterproof. Medical grade silicone, easy to clean.

10 speed new generation F1 motor. Rechargeable, magnetic USB charging port and included charger. When fully charged it will last for 60 min. Soft to the touch, smooth and waterproof, medical grade silicone, easy to clean.

IRRESISTIBLE IRR004

10 speed new generation F1 motor. G-Spot, rechargeable, magnetic USB charging port and included charger. When fully charged it will last for 60 min. Soft to the touch, smooth and waterproof, medical grade silicone, easy to clean.

www.shotsamerica.com TEACHERS PET SEXY SCHOOL GIRL TIE TOP WHITE

One size, white, tie front.

TEACHERS PET SEXY SCHOOL GIRL TIE WINE

One size, red.

LEOPARD LACE MINI DRESS BLUE

Blue, One Size, Stretch Lace.

STRAP U SLIM RIDER RIBBED VIBRATING SILICONE STRAPLESS STRAP ON

Slender shaft, subtle textures, 9 modes of vibration set this beautiful strapless strap-on apart. Premium silicone, rechargeable, non-porous, phthalate-free.

LAPDANCE - LONG SLEEVE OPEN BACK MINI DRESS

Purple, One Size, Stretch Mesh Pattern.

www.xgenb2b.com

SHEGASM PRO-THRUST THRUSTING SUCTION RABBIT

High-tech functionality meets high-end materials in this luxury rabbit-style vibrator. Made of premium silicone, this rechargeable sex toy is non-porous, phthalate-free. SIZE MATTERS 3 INCH LIGHT PENIS ENHANCER SLEEVE

RIMMERS SLIM M CURVED RIMMING PLUG WITH REMOTE CONTROL

Adds three inches of solid length and about an inch of girth. Easy fit. Compatible with silicone and water-based lubricants.

Model M Rimmer. now available in slimmer size. Textured and beaded. Premium silicone, this rechargeable sex toy is nonporous, phthalate-free.

www.xrbrands.com 76

Scene