Synergy Magazine Issue 1 April 2014 by Synergy Magazine

Issue 01 / April 2014

The Art of the Upsell Pg16

HORNY LITTLE DEVILS Pg18

Adultex 2014 Preview Pg26

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Dear Colleagues,

Welcome to the very first edition of Synergy, Australia’s new Adult retail industry trade magazine! Issue 1 APR 2014

Synergy is an adult retail industry trade only publication for adults 18 years an over. If you would like a copy or require more for your staff please email us your details. Synergy is published quarterly and is posted free of charge to all qualifying adult retail industry participants in Australia, New Zealand and South East Asia. All material in this magazine is subject to copyright and cannot be reproduced in part or full without written permission from the editor. By submitting an unsolicited contribution or you are invited to contribute by us to Synergy Magazine, you agree to provide us with a licence to reproduce your material, including images, in print and electronic media with the right to edit written material. Articles and advertisements express the opinion of the authors and are not necessarily those of Synergy M agazine.

A Synergy Magazine PO Box 117 Melbourne 3205, Victoria, Australia P +61 (0) 435 406 607 E Editorial editorial@synergymag.com.au Advertising ad@synergymag.com.au General info@synergymag.com.au W www.synergymag.com.au

We’re very excited to present you with the latest industry news about products, companies and people. In each issue, amongst other features, we’ll be presenting you with case studies on successful businesses. Make sure you check the focus on Cheryl Underwood from Horny Little Devils, her story from the beginning to where she and her company is now, is a great read and very motivating. Also, don’t miss the profile on Tracey Browning, the driving force and GM of Sexpo and Desiree’s article on upselling technigues. Check out the product reviews, keep an eye on the trade calendar, and of course the Buyer’s Guide, and the Top 10 Bestsellers are invaluable to track and implement in your business. Enjoy the pages, we welcome all feedback, and don’t forget to send us announcements about your staff for Movers and Shakers! I would like to extend a huge thank you to all those who have contributed and supported Synergy with advertising in this first issue, your trust and commitment has made this magazine possible! Best

Bianca

Contents

7 14 16 18 26 33 34 40 42 46 52

Trade News Latest inside news Movers and Shakers Industry Staff Feature: The Art of the Upsell Desiree Duffy - Calexotics Focus: Horny Little Devils Cheryl Underwood - Adult Party Plan Adultex 2014 Australia’s Adult B2B Tradeshow Me: Tracey Browning Sexpo General Manager ANME Founders Show January 2014 Tradeshow Toy Reviews The real story Best Sellers Top Ten Buyers Guide Featured Products Scene Send us your photos. 5

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TRADE NEWS >>

Beating the Counterfeiters UM Products today announced the introduction of a revolutionary new anti counterfeit technology, Joe Moslaski General Manager explains,

WE-VIBE® LAUNCHES WE-VIBE II PLUS, NEW TANGO & TOUCH BY WE-VIBE

”Recently we have noticed a few very low quality copies on the market. We are successful in closing these Companies down but we are aware that customers occasionally buy these products thinking they have bought the genuine article only to experience poor quality and very poor results. We have recently invested heavily in the latest anti counterfeit technology so when we do receive a customer complaint about the product we can instantly assess whether the product is indeed the genuine article or a fake.” Joe added, “I stand by the old adage if something’s too good to be true it usually is....so if you are buying a bathmate product way under the RRP, or not, from a reputable dealer, the chances are you are buying a poor quality counterfeit” www.bathmatedirect.co.uk

Three new WE-VIBE® products are set to hit the market in Australia and New Zealand around April, being WE-VIBE® II PLUS, and the new and improved TANGO BY WE-VIBE(tm) and TOUCH BY WE-VIBE(tm) solo vibrators. All three products have new premium packaging to beautifully complement WE-VIBE® 4. With their introduction, the entire We-Vibe line now has a more powerful brand presence in store and online.

NS Novelties Debuts Innovative Body Wand, the Aria

The new TOUCH BY WE-VIBE is now made with silky-soft silicone and is available in deep purple. TANGO BY WE-VIBE has a new refined pleasure point and is offered in vibrant pink and blue. www.we-vibe.com

NS Novelties has continually focused on developing products that create the most positive sexual experience for the consumer. So, it comes as no surprise that the company has just released the Aria. The rechargeable Aria is currently one of the only massagers in the marketplace whose body and flexible head are made from body-safe silicone. Sold in pink and purple, the Aria offers 7 powerful, independently controlled functions. It’s endless combinations of pulsation and intensity, coupled with its compatibility with most market attachments, makes the Aria the perfect companion for consumers seeking products that can be customized to their own personal taste. www.nsnovelties.com

“Retailers tell us that our refreshed product line and new merchandising materials create a strong We-Vibe brand presence in store,” said We-Vibe CEO Danny Osadca. “We’re excited to work with our partners to further grow their sales and strengthen consumer awareness of the full-line of WeVibe products.” WE-VIBE II PLUS(R) maintains the iconic shape and feel of We-Vibe II - the world’s no. 1 couples vibrator - while offering several upgrades based on customer feedback. WE-VIBE II PLUS is 100% waterproof, has 30% more power than We-Vibe II and charges in an USB-powered inductive charging base. We-Vibe’s popular solo products have also been improved with input from consumers. Both the new TANGO BY WE-VIBE and TOUCH BY WE-VIBE now feature a low-power alert light that gently pulses when less than 20 minutes of battery life remain. Both have a new charging cap that mates more securely than the previous generation, and both now charge via USB.

SEXPO plans to fill EROTICA UK’s cancellation

HGC Administrative Services which owns the SEXPO trademark in most countries, is planning expansion into the UK. Sexpo operate the event in 6 states of Australia, and has done so since 1996. In South Africa, Sexpo has been operating under licence since 2007. Now, due to the demise of the Erotica show in the UK, Sexpo is accelerating their plans to fill the gap. HGC is the owner of Australia’s largest chain of adult stores and a number of successful outside of ‘the industry’ companies. HGC has the resources to make SEXPO a success in the UK and is seeking a partner for this internationally recognisable event. Interested parties should contact David Ross at HGC under info@sexpo.com www.sexpo.com 7

Seven ‘til Midnight’s 2014 Collection is the Cat’s Meow! Seven ‘til Midnight, or rather, the hours that conjure up titillating fantasies and mischievous rendezvous, is when the fun begins. Channeling every woman’s inner sex kitten, the Seven ‘til Midnight 2014 Collection is the cat’s meow! Passionate, provocative and always purrrfect, the Seven ‘til Midnight kitten is calling all fabulous felines to take over the world, one mouse at a time! Playmate of the Year, Raquel Pomplun, is the cover girl for this collection and is seen throughout the provocative editorial spreads. Key trends for this collection include “Animal Magnetism”, “Tough Love”, “Leatherette”, “Net Results” and “Euphoric Ecstasy”. With the use of mesh and leopard pattern knitted into the fabric, our “Animal Magnetism” styles will inspire you to walk on the wild side. “Tough Love” incorporates elements of grommets cut out frills, lace up and metal hardware to give a risqué edge to our pieces, as we interpret the S&M trend throughout the collection. A little leather never hurts, in this case our “Leatherette” grouping combines lamé and eyelash lace fabrications to create tough girl attitude with feminine flirt appeal. Paired with zippers, handcuff accessories and large gauge fishnet fabric, our “Net Results” grouping is edgy and provocative. Of course, we cannot have fashion forward designs without a kaleidoscope of colors! Our “Euphoric Ecstasy” pieces are the pop you need in your life with bright corals, hot pink, red, electric blues and mints. Seven ‘til Midnight continues to deliver fashion forward designs with quality fabrications and craftsmanship at a competitive price point. For more information, please visit www.seventilmidnight.com Seven ’til Midnight and New Zealand.

distributed

Calvista

The Screaming O Sets Vibrant Trend With ColorPoP Collection

56 in

Australia

Get ready to start your springtime shopping sprees! The Screaming O has officially debuted the ColorPoP collection of mini vibes and vibrating rings made in your favourite in colorful neon shades. Known for our bright colors and fun attitude, we took five of our best-selling items and gave them an on-trend twist to bring you our next must-have sex toy line. We took a budding style trend from the mainstream world and gave it The Screaming O treatment. These new ColorPoP vibes are super-powered with super-bright colors to make them even more fun for our fans, plus we’ve upgraded some of their motors! It’s the best of both worlds and something brand new to brighten your (and our partner’s) day! ColorPoP is comprised of the O Wow®, Big O and Big O 2 vibrating erection rings; the FingO’s® finger vibe; and superpowered Bullets – each available in a selection of bright neon shades to bring you the ultimate in vibrant vibration. They’ll certainly breathe life into your bedside sex toy box! More at www.thescreamingo.com

TRADE NEWS >>

Diamond Products Completes Second Acquisition as Pipedream and Jimmyjane Join Forces

pjur group USA wins Xbiz Award After many fine prizes last year, the pjur group has kicked off 2014 by earning a new major honor. The Xbiz Award for “Sex Lubricant Company of the Year” in the Pleasure Products category went to pjur group USA. Richard Harris, CEO of the pjur group USA, says: “We are proud and thankful to Xbiz and the industry for this acknowledgment and award.” pjur Group USA prides itself on cutting edge, healthy and safe innovative products that truly enhance the sexual well-being of the end user. “We take what we do very seriously and also strive for excellence in customer support, relations and service. This is our first Xbiz award and we are most grateful. Thanks are also in order for pjur head office in Luxembourg for its support and innovative approach to the most competitive classification.” “This award is a fantastic acknowledgement for our pjur USA team. Its performance, ideas and open nature of distribution in the US have enabled the company to raise its profile and to succeed in a competitive market in the end. We have no intention of resting on our laurels but are keen to keep innovating and to set the tone on the market with our products,“ says Alexander Giebel, founder and CEO of the pjur group.

Diamond Products, in conjunction with a New York private equity firm, has made its second acquisition in the adult pleasure products industry in less than a year. Diamond approached Jimmyjane, the awardwinning lifestyle brand known for reimagining the industry through design and innovation, to capitalize on the growing premium Sexual Wellbeing market. Together as part of Diamond, Jimmyjane and Pipedream Products aim to shape the future of the category as the world’s leading manufacturer of pleasure products. With knowledge and experience gained over the last decade, Jimmyjane creates exceptional products that wow and delight its customers around the world. More than just a coveted brand, Jimmyjane embodies the team’s passion for pushing the limits of design, quality, and innovation. Award-winning designer Ethan Imboden, founded the company in 2004, with the goal of bringing “Pleasure to the People” – and reshaping the sex products market along the way. He and his team leveraged unprecedented design, engineering and marketing to achieve their goal of making exceptional pleasure products broadly available – both in top “sex positive” retail environments, as well as through mainstream distribution. Today, Jimmyjane products are globally renowned for their exceptional performance, durability and design. The company is credited for its leading role in reorienting the global conversation around pleasure products, and has become known in the media as “the Apple of sex toys”.

brand. Rare in the unique quality and design of its products, but also in the vision that has been executed over the last decade. I am very pleased that Ethan and the Jimmyjane team believe that our group is best able to ensure the continuity of this vision and the ongoing growth of the brand. Together we share the same values of quality and intense customer focus. I am convinced that our group will prove a good home and can help realize the significant future potential of Jimmyjane.” Ethan Imboden, Founder and Chairman of Jimmyjane commented, “We’re excited about this next step for Jimmyjane. Both our company and industry have come a very long way in the past 10 years. With the strength of Diamond behind Jimmyjane, we’ll be able to take our mission of bringing ‘Pleasure to the People’ to an entirely different scale. Nick and the Diamond team respect the customerand design-centric values, approach and attention to detail that are the foundation of Jimmyjane, and will be great partners in growing the brand’s reach and amplifying its message.” This acquisition is a key facet of Diamond Products’ long-term growth strategy and offers the group a leadership position in the premium pleasure products market with one of the world’s best known specialty brands. Jimmyjane will continue to operate separately, maintaining its product development, creative, online, and sales team at its corporate headquarters in San Francisco. To learn more about Jimmyjane visit www.jimmyjane.com

Nick Orlandino, Chairman and CEO of Diamond Products commented, “Jimmyjane is an exceptionally rare

For more information, visit www.pjur.com 9

TRADE NEWS >>

Bioglide becomes the first medical product to feature the BDiH certification mark Until now, there has never been a certification mark for natural medical products such as lubricants. Joydivision international AG has worked together with the Bundesverband der Industrieund Handelsunternehmen (Federal Association of German Industrial and Trading Companies, BDiH) to develop the Natural Product Standard. This standard is intended to serve as a reliable distinguishing feature to consumers. The Natural Product Standard is based on the BDiH’s experience with its standard for certified natural cosmetics. In order to increase the reliability of product testing, IONC GmbH, an affiliate of the BDiH, is responsible for product certification.

New pjur sachets for sales support Pjur has developed 2 ml sachets for their products. The front side features an exact image of the 100 ml bottle of the respective product to give customers an idea of what the product looks like. At present, there are 2 ml sachets of pjur Cool, pjur espresso, pjur Woman Nude and the silicone-based variants of pjur Back Door and pjur analyseme! The format makes the sachets a perfect giveaway for customers to familiarize themselves with pjur products. www.pjur.com

S TA N DA R D A P P ROV E D by Any product featuring the new, round logo with the words “Natural Product – Standard approved by BDiH” is guaranteed as natural. This standard, which has not hitherto existed, now also provides the means for product groups such as medical products, pharmaceuticals and consumer goods to prove their natural qualities. The new seal, which is supervised by Natural Product GmbH, was created using the combined experience of the BDiH and the industrial company Joydivision international AG. With the support of both companies, NPS GmbH has been able to determine a standard for the requirements regarding raw ingredients and manufacturing processes. Adherence to the standard

is monitored in regularly repeated, independent tests. Bioglide, the first medical product to bear the certification mark of the Natural Product Standard, was approved only after rigorous testing. The Natural Product Standard is intended to serve as a tool for promoting accurate consumer information and fair competition. Its contents are subject to continuous monitoring which takes into account any technological developments and new insights. Here, particular attention is paid to the opportunities for environmentally friendly manufacturing and the principles of sustainable business practices. Consumer feedback is expressly encouraged. Consumer awareness can therefore also be practised when indulging in one of life’s greatest pastimes. This is why Joydivision has made the conscious decision toward climate-friendly production in Germany. Unavoidable CO2 emissions during manufacturing and transport are counterbalanced via a climate protection project in Bolivia. There, Joydivision is investing in the reforestation of native tree species that feature additional social and ecological uses. This is of benefit not only to the climate, but also to the area’s biodiversity and people. For more information visit www.joydivision.de

SPORTSHEETS 5 YEARS OLD AND GROWING!

Sportsheets is proudly celebrating the 5th anniversary of the award-winning Sex In the Shower, a line of leverage products, waterproof sex toys, and accessories designed for safer, more satisfying shower sex. In honor of the event, Sportsheets has debuted five new items and launched a worldwide promotional campaign to make it fun and easy to create Sex In the Shower displays that appeal to men, women and couples. The line of handles, waterproof toys and other suctioncup shower accessories provides a simple solution for foolproof – and bruise-proof – bath-time sex and has entranced the industry since its 1999 debut. New to the line is a suction-cup neoprene collar, suction-cup thigh cuffs, a powerful waterproof G-spot vibrator with a flexible head, and a textured shower masturbator sleeve for men, and coming soon to the line is stay-put Shower Gel Lube, . For sales and display support, Sportsheets has launched a diverse promotional campaign complete with ads, shelf talkers, buttons, store signs and consumer postcards and flyers that remind shoppers why they love Sex In the Shower. With unique and clever advertisements targeted to a specific demographic, the campaign shows shoppers and retailers alike that everyone – and they mean everyone – likes titillating bath time. Sex In the Shower suction cups can attach to any surface and provide much-needed support and well-deserved cushioning. Without these water-safe sex aides, positioning in even the most basic sex moves can prove painful – especially during prolonged action – and now retailers can help showcase the must-have line with a special marketing campaign. For more information about Sex In the Shower, visit www.sexintheshower.net

LELO Survey Shows Women Now Want Fifty Shades of Vanilla Sex! Swedish intimate lifestyle designers LELO have released the first results of their 2014 Global Sex Survey, revealing that since 2012, more women than ever before have tried kinky sex acts. However, the survey shows that in the build up to Valentine’s 2014, women have emerged from this kinky ‘Fifty Shades’ phase with more liberated attitudes, finding ways beyond the novelty and kink to enhance intimacy with their partners. LELO survey data shows that 1 in 5 women have been involved in a threesome, a figure which is double that of 2012’s findings. Similarly more than half of all women in a relationship have made some form of naughty home movie, and over a third have experienced sexual act in a public place. LELO Global Survey findings – taken from female respondents and comparing 2012 and 2014 data include:

• 10% vs. 20% Have had a threesome • 28% vs. 52% Have made a naughty home movie • 36% vs. 43% Have had sex with a stranger • 27% vs. 35% Have had sex in public While such increases reflect the fact that more women have lived out their fantasies over the past 2 years, it turns out kinky does not equate to satisfaction as a whopping 80% of women agreed that their fantasy didn’t live up to expectations. LELO Sales figures also show that kinkier ‘novelty-based’ liaisons between the sheets reached a plateau this year, strongly suggesting couples realize that going ”Grey” just wasn’t quite right. Sales of whips and hand cuffs have reached a plateau, while sales of couples’ massages increased by 82%. Couples massagers are typified by designs that can either be worn during intercourse or are remote-controlled, thereby adding the couples’ dynamic to the sensual experience. www.lelo.com 11

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MOVERS & SHAKERS >>

Promote yourself and your new staff here.Send a photo and a short introduction to editorial@synergymag.com.au

Michael Kane - Pjur Group

Jordan Weiser - Pjur Group

CASSIE PENDLETON - WICKED

Jordan Weiser has been appointed Sales Director of the premium lubricant manufacturer pjur in Asia with immediate effect to bolster

Michael Kane has been appointed “Director of Sales and Business Development South America,” one of the biggest growth markets in the world,

Wicked is pleased to announce the addition of Cassie Pendleton to the company’s growing Wicked Sensual Care team.

pjur’s presence in that part of the world.

effective immediately.

Cassie will join the company in the newly

His duties include in particular setting up a sales office for the Asian region where the main markets will be China, Japan, Korea and Thailand. He will provide support for the pjur group’s partner office in Hong Kong as well, which is geared towards the Hong Kong and Taiwan markets. Jordan is currently working out of the pjur partner office in Hong Kong, until a new location is chosen.

“With

Michael,

who

will

responsible

created position of Marketing Director whose

exclusively for South America and Mexico, we

responsibilities

are taking the next logical step as a globally

awareness, exploring market opportunities,

include:

recognized brand. We see great potential in that

and implementing sales & marketing initiatives

part of the world, and have therefore decided to

throughout the US and abroad.

focus more closely on our global effort there,”

Cassie brings with her several years experience

says Alexander Giebel, founder and CEO of the

working

pjur group.

distributors, retailers and manufacturers alike.

Mr. Kane adds, “The potential opportunity for

“Working at United Consortium and under

growth in South America is equal to that of

the direction of Solomon Levy, who played a

China and India, and I believe that the pjur brand

huge role in my development as an industry

is uniquely poised to take advantage of this

professional and has allowed me the opportunity

emerging market.

at hand. For this, I will be forever grateful.” states

within

the

heightening

industry

brand

alongside

Pendleton.

SCOTT WATKINS - DOC JOHNSON

“Her previous positions with United Consortium

Doc Johnson has appointed industry veteran Scott

Medical Systems, have given her exceptional

Watkins as Vice President of Sales. Doc Johnson COO Chad Braverman said, “Scott brings a powerful combination of experience, skill, and drive to the table. We created this position in order to bring him aboard and facilitate the best use of his considerable talents. Together, we will build a greater focus on identifying and creating strategic opportunities for our customers, as well as intensifying our push into overseas markets”. Watkins previously held the position of vice president of sales at Trigg Laboratories. On his appointment, Watkins said, “I am truly honored to be welcomed as a member of the Doc Johnson family. I have always admired the organisation and their nearly 40 years of consistent leadership. While my eight years at Trigg Laboratories was very fulfilling, the experience of working alongside industry veteran Michael Trigg primed me for the leadership responsibilities of my new position as Vice President of Sales at Doc Johnson.”

Inc., as well as her years working at Fujifilm

Janet Rini - NS NOVELTIES Awar d winning novelt y manu fac t ur er, NS Novelties welcomes industry veteran, Janet Rini, to its sales team. Rini’s executive sales background working for the last eight years at Pulse Distribution and Rapture coupled with her passion for adult novelties

skills that will enable Wicked Sensual Care to develop essential strategies for success as we grow into our 2nd year. We are very excited to have Cassie on board.” says company President, Steve Orenstein. “She will be a valuable addition to the team as the company and our line continue to grow.”

make her the perfect candidate for NS Novelties. With a number of high-profile products releasing for NS Novelties in 2014, the company decided that expanding their sales team was pivotal and Rini enthusiastically accepted the opportunity. Rini’s responsibilities as a Sales Executive

Alicia Sinclair - JIMMYJANE

for NS Novelties will range from product to

Alicia Sinclair Joins Jimmyjane as Vice President

business development.

of Worldwide Sales and Business Development. Jimmyjane is pleased to announce that Alicia Sinclair has joined the company as Vice President of Worldwide Sales and Business Development. Alicia joins the growing design-centric pleasure products brand with a focus on new business

development and expanding retail partnerships. Alicia brings more than 12 years experience working in the pleasure industry with a focus on

forward

strengthening

partnerships

and

developing greater brand awareness together, ” said Alicia Sinclair.

developing premium brands. Her past work at

Alina Oniga brings a unique mix of event

Pipedream and as Director of Sales and Marketing

marketing and sales experience to Jimmyjane

for Baci Lingerie Worldwide, demonstrate’s

that will contribute to her work with accounts

business

and tradeshow events. With over 5 years

development, marketing campaigns, trade show

experience in the adult product industry, Oniga

execution and delivering flawless service.

previously held the position of International Sales

proven

track

record

new

“Alicia is a great addition to our team,” notes Founder & Chairman, Ethan Imboden. “We’ve been searching for the right leader to guide our

Account Manager at Topco Sales. In that role, she was known for her exemplary service and a personalized attention to detail and execution.

sales division, and are very excited to have her join us at Jimmyjane. The combination of her understanding of the category with her abilities in marketing & retail execution make her an excellent fit. Exceptional customer service for both our partners and consumers is central to our brand, and we look forward to Alicia applying her significant industry experience to enhance both.” Alicia will be a key member of the executive team and will be responsible for developing exclusive partners abroad as well as growing business with our current partners. She will initiate new tools for retail to optimize logistics, communication, marketing promotions and merchandising plans. Within the Jimmyjane team, Alicia will also be a strong force on new product development.

SUSIE ROTHOLTZ - TANTUS Tantus, Inc., is pleased to announce the newest addition to their sales force, Susie Rotholtz. Born and educated in Norfolk, England, Susie has over 25 years of diverse sales and marketing experience, with experience also stemming from the pleasure products industry. Rotholtz will focus upon developing new and existing current customer relationships, with a focus upon international reach and brand building. With more than 4 years of experience in the pleasure products industry, Rotholtz previously held the position of Party Planning Manager at Ann Summers. In her role, she helped plan

ALINA ONIGA - JIMMYJANE Jimmyjane is pleased to announce industry vet Alina Oniga has joined the company as Sales Account Executive. Oniga will focus on growing new and existing retail partnerships for Jimmyjane whose unique portfolio of partner’s ranges from design showrooms and lingerie shops to adult stores and sex- positive retailers worldwide. The addition of Oniga to

special events, and marketed products to consumers to help drive sales and heighten brand awareness. “I’m very excited to start a new opportunity with such a reputable company. I believe in their mission and their products, and I am confident that my experience in sales and customer development will help actuate their international presence,” said Susie Rotholtz, Sales Account Manager.

the team follows the recent hire of Alicia Sinclair

“We are very proud to have Susie as a part of

as Vice President of Worldwide Sales and

the Tantus Team. She believes in the products

Business Development.

and has a proven ability in sales, marketing, and

“With the growth of the sales team we will continue to broaden our reach in wholesale and evolve our relationships with retailers in the US and abroad. We’re very excited to have Alina on board. She is a valuable asset with years of

customer development. I have no doubt that she will add tremendous value in strengthening our channel development, driving profitability, and increasing our international presence,” said Walter Hinchman, Director of Sales & Marketing.

Non-Vibrating Pleasure Product of the Year!

Feeling is Believing!

experience and deep relationships. I am looking

FEATURE

by Desiree Duffy

Taking a cue from one of the most memorable phrases in the fast food business is, “Do you want fries with that?” you can quickly maximize your profits. This simple little question has resulted in billions of dollars in extra revenue over the years for that industry. There’s a darn good reason the person at the drive through window uses it… Because. It. Works. Customers who have already made a purchase are in a buying state of mind. According to Shopify, the ecommerce solutions provider, “30% of people will add a last minute impulse item to their purchase if offered a relevant item that compliments their purchase.” How are you implementing upsell methods in your business? How can you maximize your profits through upsell and addon techniques that get results? The answer lies in understanding the needs, wants and desires of the customer at the exact moment of purchase.

The item you suggest is best received when it goes along with what they’re already buying. Knowing what to offer is an art that goes beyond what a computer program might suggest. For example, one wouldn’t ask a timid couple buying a First Time Love Ring if they want a COLT XL Big Boy to go with it. However if that couple is buying the COLT Large Pumper Plug, then that add-on suggestion would be completely appropriate! A savvy sales person knows they need to identify what that shopper would like as an add-on. Asking questions (without getting to personal), understanding which sex toys compliment others, and knowing the tastes of different customers are critical skills in developing the art of upselling.

So what upsell items should you store in your arsenal? Here are the top seven types of upsell and add-on items to suggest to your customers:

Rings & enhancers. The ultimate couples’ toys, love rings and enhancers are usually moderately priced, which can easily be merchandised by the counter, and are perfect to recommend to couples shopping together. The Up! Collection has the perfect variety of rings and enhancers, with something for everyone, from the Cocktail Collard Rings to the Cocktail Girth Enhancers, and the Double Action Couples Ring 1 to the Double Action Couples Ring 3. Also, don’t forget the Up! personal care cosmetics: Keep It Up, Tighten Up, and Warm It Up are just a few to offer randy couples.

Materials & quality.

When you see a customer about to purchase a product, quickly ask yourself if they are buying the best in that category to suit their price range. Often shoppers are willing to pay more for quality, but don’t know what items are premium. A smart sales person knows what to recommend. Take rabbit style vibes, for example. There are hundreds on the market but not all of them are created equal. Offer your customers choices by telling them about the high level of quality in the world-famous Jack Rabbit. If they want the best materials, suggest the Silicone Jack Rabbit. If they like a product that’s rechargeable, offer the Black Label Anniversary Jack Rabbit.

<< FEATURE 2

Fetish gear.

When couples start adding cuffs, whips, paddles, and blindfolds to their play, you have an unlimited list of add-on options. The new Scandal Collection from California Exotic Novelties, for example, is a cross-selling dream. Intended to be merchandised together, nearly any item can be an add-on suggestion to another. If the customer buys the Universal Cuffs, offer them the Paddle. If they opt for the Hog Tie, recommend the Flogger. The possibilities are endless with sophisticated fetish gear from Scandal.

And the number one upsell and add-on item to suggest to your customers is…

Sell the power.

When someone buys a vibrator ask them if it’s power they’re looking for. If they answer yes, then steer them to the incredibly powerful ENVY by JOPEN. Known as the most powerful vibrator, ENVY also has incremental speed control and several shapes and styles.

Lube.

As cliché as it may sound, offering a quality lube with nearly any sex toy purchase is the equivalent of a fast food worker asking if you want fries with that. A standard water-based lube like the Universal Lube with Aloe and Vitamin E will satisfy nearly every need. For consumers with finer tastes, who may have purchased a luxury pleasure product such as something from JOPEN, the new Essence Collection offers several options including Satin and Lavish. Relaxer is perfect to recommend with all anal toy purchases. For more upsell and add-on suggestions, as well as sales and marketing tools, Visual Merchandising Plans, point of purchase displays, and signage, visit www.CalExotics.com and www.JOPEN.com.

Finger Vibes.

If they just bought a vibrator then offer them something discreet that travels well, and comes in at a lower price point, such as a finger vibe. Finger vibes are great for solo adventures and couples play. The Pyxis from KEY by JOPEN, for example, is constantly selling out because it has a mass-appeal. If you really want to wow your customer with an inventive add-on, try the new Aries from KEY by JOPEN. The ergonomic design cradles in the user’s fingers and is a great conversation-maker with your clientele.

Grab & go lingerie.

Many of your customers are looking for gifts, or shopping for an upcoming night of romance. Whether they are male or female, an inexpensive pair of sexy panties is an appreciated suggestion. Take the new S.L.P. (Sexy Little Panty) Collection, for example. There’s a wide variety of styles, which means your customer can easily buy more than one. Don’t forget that bullets also make the perfect add-on to make them vibrating panties! 17

FOCUS >>

Vital Stats Horny Little Devils Pty Ltd Established 2001 Founded by Cheryl and Carolyn Underwood. Region Head Office in Melbourne, Victoria. Parties in all states and territories Australia-wide. 4 full time staff at the Head Office/Warehouse. No store fronts, strictly Party Plan. 200 Consultants Australia wide. www.hornylittledevils.com.au

How did you first get into this business and what were you doing before? For 15 years I worked for an Automotive Company who were one of the top 200 companies worldwide. They had only recently come to Australia, and I was very fortunate to be taught all aspects of the business from the ground up including Warehousing, Sales, Accounts, Marketing and Management. In 1998 I left that business to care for my son who was diagnosed with a genetic heart disorder at the age of 8. This required weekly visits to the 18

Royal Children’s Hospital so I needed to put my career on hold and look after my family. After 18 months of being a stay at home mum, with my son’s condition stabilized, I became restless and craved the corporate world. I went and worked part time for my partner in his business for about 1 year and then was coaxed into joining a Party Plan business, Nutrimetics, selling makeup and skin care. I continued to work in my partner’s business by day, and sold Nutrimetics at night. I became bored because it wasn’t enough for me, I needed more. I needed to go out on my own. I had to come up with an idea.

I loved the Party Plan concept, so the next step after having found the vehicle was to find a product group. Linen, Candles, Plastics, Clothing, Bras and Underwear had all been done before, but then I remembered when I was 19 I attended a Sex Toy Party where the Consultant had suggested I would be perfect, except I foolishly brushed it off. With that in mind we started researching, and there was only really one major company out there doing Adult Party Plan. So after researching suppliers, products, costings etc, we decided that it was the industry for us, and so, Horny Little Devils was born. How has the adult Party Plan business changed since you first started? Adult Party Plan has become increasingly popular because of its convenience, discretion, and it’s a great Girl’s Night In. In 2001 sex toys were really only available through sex shops and lots of women didn’t want to be seen venturing into adult shops which were quite often hidden down laneways rather than on major roads. The internet was new, and there were

<< FOCUS only a handful of adult on-line shops compared to now. These days there’s hundreds of on-line adult web shops and Facebook shops which are becoming increasingly popular. Sex shops are no longer hidden, they are out in the open with beautiful shop front displays and are even in large shopping centres. The market is huge now. Back then there were only the rubber stock standard vibrators versus today with medical grade silicon, 20 functions, remote control, rechargeable, beautiful sex toys. Attitudes of customers have changed. They are no longer embarrassed to sit and talk about what sex toys they like and use. It’s a lot more open now than it was then. What do you do today at Horny Little Devils and what do you spend most time on? I oversee the day to day operations of Horny Little Devils. Most of my time is spent on coming up with new innovative and creative ways to encourage more party bookings and new Consultants. My favourite field of expertise is consulting with my suppliers, especially learning about new products and also interacting with my Consultant’s. How have you changed since you first started and what has remained constant? I’m definitely smarter and a bit wiser, and most importantly I have learned how to improve my time management skills. Hard work and dedication are the attributes that haven’t changed. What lessons have you learnt? Never give up, when the chips are down, stand back up, brush yourself off, and get on with the job! The key to success is to treat people with respect and not take them for granted. What are some of the best things you ever did for the business? Employing experienced staff is the best thing I have ever done. Horny Little Devils wouldn’t be where we are today without them. Working with our suppliers, we have built a fantastic relationship which has helped to grow the business. Winning many Industry Awards over the years has confirmed, to not only our Consultant’s, but also to our

customer’s that we are with a trusted, honest and reliable company. What are some of the worst things and what wouldn’t you do again? A couple of years ago we did a couple of radio adverts for different radio stations. Unfortunately that didn’t bring us the outcome that we were expecting. How does an adult business perspective?

party

work

from

We have independent Consultants who are not employed by Horny Little Devils; they work on a commission basis. It is up to them to generate their parties, converse with their Hostess’ and customers, run the Parties, give great customer service and then place their orders with Horny Little Devils. Head office will then invoice and dispatch all orders from our warehouse. Horny Little Devils carries large quantities of stock so we can ensure prompt delivery to customers. What makes Consultant?

great

Horny Little Devils Consultants are all given training prior to holding their first party and then follow up training is given afterwards. We also offer Consultant training twice per month. Our Consultants can contact us 24 hours a day so they can always have any questions answered etc. We like our Consultants to be focused on customer service, to be outgoing, fun and friendly. Product knowledge is also very important for a Consultant to survive in this industry; it makes all the difference between a mediocre Consultant and an amazing Consultant. Because we have so much respect for our Consultants, it reflects in their attitudes towards their sales and their parties. It also ensures that they are aware that we are here to help them flourish in their business. Consequently, it is a win win situation, a happy Consultant makes for a happy company and vice versa. How many serious party plan operators are there in Australia? There are about half a dozen Adult Party Plans that are serious, and operate as companies. There are numerous backyarders that don’t really have the business operating skills that it takes to run a successful business and so consequently don’t last too long in the industry. Many people have tried to run an adult party plan business and failed. Why do you think you have succeeded? Previous business experience has taught me all aspects of running a business, which has ensured that Horny Little Devils has succeeded in being not only financially successful, but also a role model / leader in the Adult Party Plan Industry. 19

Are there any differences to adult parties run in Australia versus say UK or USA?

to relax everyone and get them in the mood for some more excitement. She will then demonstrate a number of products that are on her display, and even offer for the guests to sample No, I assume they are all run the same way considering Party some of our yummy sexy lotions and potions. It is all very Plan originated in America. interactive, and maybe another game or two might be played. How do you go about finding Consultants and At the end of the informative presentation, our consultant will Exclusively Distributed by Telephone: 1800 012 221 Email sales@calvista.com.au finding parties to host? discreetly take orders from those who wish to place them. Horny Little Devils recruits our Consultants from a number of She will tally up the sales and work out the rewards the avenues. Most of our Consultants have heard of us and will Hostess has earned herself from her Party. Then she will make a direct contact. We advertise on our website, Facebook pack up her display, say goodbye to everyone, thanking page and numerous magazines. Many of our Consultants are them again for participating in such a fun night. The found at our Parties. Quite often the Hostess of the party Consultant will then process the orders and once they requests to join us because they can see how much fun it are fully paid for, head office dispatch them to the is to be a Horny Little Devils Consultant, whilst earning a party guests. great commission. Horny Little Devils Consultants get paid How many items are shown at a party? What to party! Many of our parties are sourced at our parties; the sort of items? guests at the party book their own party. We also receive Many products are shown at Horny Little Devils numerous party requests from our website. Parties. They include, but are not limited to, Lingerie, As the largest Adult Party Planner in Australia, Romantic Remedies, Bondage, Games, Adult how many parties would you typically hold per pleasure toys and sexually unrelated products that week? make women feel good about themselves. It’s quite seasonal. Each month is different and can range Are the items sold at parties different from from 20 – 30 parties per week in quieter times to 50 – 70 those sold online or in stores? Are there parties per week in our busier periods. price differences? What can you tell us about your adult parties, how many people and who attends? That can range from 3 to 30 plus. Our parties are fun, informative, and a great girls’ night in. We offer great products at competitive prices and because we are generous we have the best hostess rewards in the industry. We try to ensure that the customers experience is one that they will remember for a long time. We hope they share their experience with all of their friends and family and that they will return to us next time they would like to book an adult toy party. Attendees are anyone and everyone aged from 18 years onwards, females, males. Unlike some other Party Plans who discriminate against males, we encourage couples parties. Weekends are our most popular time and parties can last for 2 – 3 hours depending on attendance and interaction. Describe for us what happens at a typical party? Our Consultant brings along a large selection of products which she puts on display. After everyone has been settled down and introduced, she will play some fun games to help

No, not really. Most of the products that we carry are available online or in stores. Our prices are extremely competitive and our Hostess’ often receive their products for free or at 50% discount depending on the sales reached at their party. How does your business choose items to sell at parties, how do you keep yourself informed of industry product? We attend adult trade shows regularly; we speak with our well informed suppliers and manufacturers and acknowledge their recommendations. Horny Little Devils will also test run products to see how they are received by our Consultants and customers. As a sales channel, where do you see the adult party plan being in 10 years? If we are smart and the economy regains its strength, then the Adult Party Plan

“Adult Party Plan has become increasingly popular because of its convenience, discretion, and it’s a great Girl’s Night In.” industry will survive as it has done for many years. Online operations who have no overheads are price dumping and deceiving the general public by pretending they are huge companies, when in fact they are not. Suppliers need to remain loyal to their bread and butter, bricks and mortar customers.

in a large country versus somewhere like America who have more than 10 times our population. Because of the nature of our products, unfortunately only a limited number of them are made locally, so our cost to import goods is high resulting in lower profit margins.

Are there any weird or hilarious moments that stand out at adult parties that you can share with us?

Being a retailer today is a juggling act, where change is the only constant. Running a business is a huge task in itself, but now you have to keep track of e-commerce technology, speak to a new customer via social media, and remain competitive in a saturated market. Being one step ahead takes money, time and experience. I personally wouldn’t like to be starting a new business in this economic climate. We are very fortunate we are established and have built an excellent reputation and our name is respected with our clients.

One of our Consultants was being followed by police on her way to a party. She had a blow up doll sitting in her passenger seat to keep her company, (and to keep everyone amused whilst driving past). Eventually they pulled her over, and a very handsome police officer approached her window and asked if she knew why she was pulled over. She replied “No” and his reply was “Miss, your passenger has no seat belt on”. She chuckled & giggled and leaned back to reveal that the passenger was in fact a blow up doll. He froze for a second and said “Excuse me for a moment”. He proceeded to walk to his car where his partner was waiting. The Consultant looking in her rear vision mirror could see them laughing their heads off and talking on the radio. The officer then came back to her car and apologized and asked to have a picture taken with her and the doll on the side of the road! One time a Consultant was playing the ‘Have You Ever’ Game at a Hen’s Night. (Have you ever had sex on the beach, Have you ever gone to work with no undies on etc). Funnily enough, the person who won the game was the Nanna, and all the other guests kept berating her. She replied to them “Well I have lived, and I wasn’t born an old lady”. Another time they were playing a game called ‘Orgasm Bingo’. One of the ladies yelled out something that she always says during sex. Her Mum was there and said “OMG, I heard you saying that last night!” Needless to say, the daughter had completely forgotten that her mum was there at the party too! What do you think the greatest challenge is in starting and running a business in Australia?

As a successful business woman, what advice could you give to anyone considering starting any business and in particular considering starting in adult retail? Be prepared to spend a lot of money establishing yourself and your brand. Have a unique product range that sets you apart and makes you different. I would advise people to research very carefully and have a business plan in place. The market is saturated at present and now, with overseas companies entering into our relatively small market, it is only making it harder to have a successful, profitable business. Cheryl Underwood, co Founder www.hornylittledevils.com.au

Horny

Little

Devils,

In my opinion, the greatest challenge is having such a small population 21

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ADULTEX 2014 >>

AdultEx, Australia’s Adult Trade Exhibition, celebrates its 10th year on April 11-13 at the beautiful Jupiter’s Casino on the Gold Coast in Queensland. Manufacturers and vendors from all over the globe congregate at this time each year to showcase their latest and greatest adult products to Australian and New Zealand retailers. New venue, Jupiter’s, is just a short walk to the world famous Gold Coast beaches and bound to be a hit with vendors and delegates alike. All delegates are able to take advantage of special show only discount pricing, bonus stock, displays, and forward orders may be placed for up to 12 months with these special discounts. All order must be handed to the show organizer at close of show on the Sunday. Exhibitor categories this year include male and female lingerie, adult toys, novelties, personal lubricants and lotions, fetishwear, bondage, restraints and accessories, and positioning furniture and devices. Exhibitors include Ansell, Atomic Bomb, Bathmate, BMS Factory, Bodywand, BSwish, California Exotic Novelties, Doc Johnson, ElectraStim, Eros, Fleshlight, Four Seasons, Kamasutra, Kheper Games, Leg Avenue, Liberator, Love in Leather, Marc Dorcel, NS Novelties, ovo, Perfect Fit, pjur Group, Pipedream, RianneS, Rocks Off, ScreamingO, Seven til’ Midnight, Shots Media, Sportsheets, Swiss

Navy, WET, Wet Stuff We-Vibe and X-Pole. Show sponsor, Doc Johnson, are hosting a themed ‘American Icon’ event on Saturday 12th April for all participants. This dazzling event will see all guests dressed to theme and enjoying the full gala spectacle that has become synonymous with AdultEX each year. Synergy Magazine will publish a review of the show with a plethora of pictures of the Doc Johnson event in the next issue. Canadian success story, We-Vibe, will host a welcome Friday night poolside event to coincide with the launch of several new items in Australia and the strong sales in this region. Queensland’s warm weather will impress and no doubt the products on display and the seminars will be well received by all. Friday 11th and Saturday 12th are invite only days with Sunday 13th April Open Trade Day for all Australian and New Zealand retailers. Attendance on Sunday costs $50 only which is used as a credit against your show order and includes lunch and refreshments. You may register to attend this annual adult retail trade show at www.adultex.com.au

Your Invitation • View latest products to market. • Valuable Show Only discounts and deals. • Order, with staggered delivery, up to 12 months. • Refreshments & lunch provided. When: Sunday 13th April 2014 Time: 9:30am – 4pm Where: Jupiters Hotel and Casino, Gold Coast, QLD

Exhibitors andrew christian ansell atomic bomb bathmate BMS factory bswish california exotic novelties doc johnson

electrastim fleshlight four seasons kamasutra leg avenue love inleather marc dorcel ns novelties

ovo perfect fit brand pipedream pjur group rianne S rocks off screaming o seven til midnight

shots media sportsheets swiss navy toshiba we vibe wet wet stuff x-gen x-pole

Attendance is strictly via pre-confirmed registration. All delegates must have a registered trading retail account with Calvista. Adultex Management reserves the right to refuse or revoke entry at any time. Tel: 9695 5858 Email: adultex@calvista.com.au www.adultex.com.au

ME >>

Tracey Browning SEXPO GENERAL MANAGER I first started in adult retail in

Im most proud of

and the Anti Cancer Council.

I first started with SEXPO in 2000.

every time the show opens the doors on the first day there is a sense of achievement–people don’t realize what it takes to get the show to Opening stage!

Last book I read

A typical day There is no ‘typical’ day–it is a mixture of meetings, planning, dealing with general public, exhibitors, venue, contractors and suppliers. No two days are the same. What I love about my jobThe people I work with. The most significant influence in my working career was/isIn my career with SEXPO–David Ross gave me my first job, but in my previous career– Jan Morris (Owner of a Corp Hospitality business.

One of the moments was

most

memorable

There are too many to mention but one thing that stands out for me is the amount of money that SEXPO has collected for charity – it totals over $100,000 and includes supporting MOVEMBER, Muscular Dystrophy, Beyond Blue, The McGrath Foundation, The AIDS council, The Firefighters Calendar

Serious – John McEnroe Favourite movie/TV show anything with Ricky Gervais or Larry David in it. What would most people not know about me – I am scared of heights My favourite place St Kilda , Melbourne. If I could change one thing People’s perception of SEXPO!

“every time the show opens the doors on the first day there is a sense of achievement”

ANME 2014 >>

ANME Founders Show January 2014

The premier trade event for adult pleasure products, the Adult Novelty Manufacturers Expo (ANME) took place once again at the refined Marriott Burbank from Jan 11- 13. With over 90 North American based manufacturers, the trade show has become so successful it has outgrown the fixed function premises and an additional external pavilion has been added to cater for the extra exhibitor booths required. Buyers and retailers from all over the world attended to view the latest and greatest current, new release and trending adult product.

In Stock & Shipping! The Anal Fantasy Collection速 features a 75 piece planogram that will be a welcome profit center in any retail environment. The planogram includes complimentary signage and gives stores what they need to effectively merchandise the brand.

www.pipedreamproducts.com38

easy to remove

TOY REVIEWS >>

Palm Power Massager - BMS Factory Author- Eva Sless As most people who read my reviews know, I am a buzz girl. A clitoris chick. An outie. While I don’t mind vaginal and G-Spot stimulation (and am slowly learning to get the best out of it) when it comes to solo play and the best way to orgasm, I always default to the buzz. I own a couple of wand toys and have always been impressed with the strength of the vibrations so I wasn’t expecting anything that new or exciting with the new wand-like toy, The Palm Power Massager, from the makers of Swan. Boy, was I wrong. This toy has buzz. Serious buzz. Even the lowest setting is stronger than the fastest setting of some other toys I own which makes for some seriously good, toe-curling orgasms. It also plugs into the mains so there are no batteries to change or charging times to wait for before you use it. It is controlled by a single button which you push to turn on and then hold down to increase the power and then a single push turns it off. You can’t move up and down through the speeds which can be a bit frustrating, but overall it is really simple to use and doesn’t get confusing with all different buttons and pulses and settings like some other toys can. One of the cool things that sets this toy apart from other wands are the interchangeable caps you can buy as extras. The toy comes with a small rounded head which can be popped off and replaced with four different shaped and sized caps for other functions. The two different packs (containing two heads each) are the PalmSensual and the PalmBody attachments. PalmSensual contains the Palm Below cap which is a G-Spot stimulator attachment and the Palm Dual that works in the same way as a rabbit vibe, with an insertable piece and a clitoris stimulator on the side. The PalmBody attachments are directed at other parts of your body that may need massaging. The Palm Finger has two prongs set close together for more localised muscle manipulation, and the Palm Arm has them further apart and is designed to run along your arm or leg for a muscle massage. These two caps really do work well for back, neck and arm massages, but can also be used as sex toys for both the female and the male. Seriously, you can stroke the penis between the two prongs of the arm massager and get a fantastic sensation (according to the husbandman). All the caps are made of silicone and, although the wand itself is not waterproof, the caps are all very easy to take off and wash. I would say this toy ticks all the clitoris boxes and can even, after a few orgasms, be a bit too powerful for even me to handle (lucky it takes a while to get to that stage). But I love it. It has a permanent spot on the power board next to my bed and has made my Hitachi almost redundant.

Embrace Body Wand - California Exotic Novelties Club CalExotics Expert Sexpert, JAIYA. I admit that the Embrace Body Wand has become my new favorite vibrating massage wand. It felt amazing, not just on genitals, but also over the entire body. With two independently controlled motors (one located at each end of the wand), silky soft silicone, a flexible head, waterproof and rechargeable,the Embrace Body Wand delivers some powerful pleasure, even if you have no idea how to use it. Ignite The Whole Body Massage wands are the perfect gateway pleasure object. For someone afraid or ashamed to use a vibrator, they are a safer version of pleasure. If you have a partner who feels ashamed of a vibrator you may want to start with a massage wand on their shoulders, low back and inner thighs. If comfortable, work your way down to the genital area. If you are playing with yourself make sure you don’t go directly for your genitals but instead play with your entire body, eventually working your way to your nether regions. Find the Right Pulse With seven different functions of vibration it is important to discover what you (or your partner) like best. Take the time to go through the different vibrations or pulsations. Once you find one that works best, stick with it for awhile; but then continue to experiment with other settings when you are more aroused. Going through them again gives your body a little variety. However, you may find that in an aroused state there is another function that feels better. Find the Right Pressure The Embrace has two motors and two different ends that serve to pleasure. The fact that the larger head swivels makes it fun and pleasurable to play with different types of pressure. Do you or your lover prefer deep pressure? Lightly grazing the skin pressure? Or something in between? It’s important to find the right pulsation/vibration with the right pressure for a combination to please. And since the shape of the other end of the wand is different, you may find that you love different vibrations and pressure on the other end. Be Creative Overall, the best way to find your ultimate pleasure with the Embrace Body Wand is to be especially inquisitive and creative. If you have trouble with creativity in the bedroom it is always best to ask questions. Curiosity is the best solution to boredom or not knowing what to do next. Here’s an example: Take the Body Wand and begin to massage your lover’s neck with it, asking, “Do you like this pressure?” When you find the pressure that works give them a few different vibrations to choose from. Play all over the body. There are various ways the Body Wand could be used. Tie your partner up and torture them with teasing play or pleasure them with both ends. Be in the question of “What would make this experience even more pleasurable?” Personally, I love the Embrace Body Wand and love having my partner play on my body with it. I find that men usually take to massage wands like magicians. I think that every single man should have one.

CALENDAR

nü Sensuelle Point 20 - Novel Creations Rose Crompton, UK sex and relationship journalist, cliterati.co.uk There’s a new breed of super bullet that’s hitting the adult toy shop shelves. Gone are the days when a bullet will only offer three simple speeds. The likes of Rocks Off and the We Vibe Tango have redefined the qualities a good bullet vibrator for the clitoris should include, such as coming to a point so all of the delicious vibration is delivered right where you need it; revving up the power to previously unheard of levels; adding in more vibration patterns than you can count on one hand, and making the unit rechargeable or capable of being powered off bigger batteries so you no longer need to fiddle around with those little watch style batteries. Super bullets offer all this, while still including the characteristics we’ve come to love: they’re small and compact; easy to push one button controls and most importantly of all can nestle comfortably against your clit to deliver intense orgasms within minutes! So now there’s a new name that can be added to this league of super bullets: the nü Sensuelle Point 20. To give you some idea of how powerful this clitoral vibrator is, it comes with a recommendation on the back of the box to only use it for a maximum of 20 minutes at a time because of the intense power of the motor. Having tried it, we definitely advise you heed this warning and, to be honest, we’re not sure you’d even need 20 minutes to reach the Big O when using one of these! Turn it on by pressing and holding the soft button for two seconds. It begins on the mildest vibration setting, but even this is mind-blowingly intense. It’s been a while since our socks have literally exploded off our feet thanks to something so small, but as soon as the nü Sensuelle Point 20 comes into contact with your clit you won’t be able to stop your hips bucking and thighs quivering. This is one bullet not to be used by the faint-hearted and as you scroll through the 20 different vibration settings, even experienced players may find this little treasure a handful. Once you’ve had your fill, to turn off hold the button for three seconds. No bigger than the length and thickness of a woman’s middle finger, it’s mind boggling that there are 20 modes compacted into this sleek vibrator. We counted, just to make sure, and you have the pleasure of experiencing a variety of pulses, waves, continuous buzzing at a number of different speeds. To help you define the pattern, the base of the toy is fitted with a blue light that flashes to reflect the motor mode. Very useful if you quickly want to scroll through to find a particular favourite. It will also only run on full power for a maximum of 45 minutes after a three hour charge. Such is the strength of the motor it drains pretty quickly. With power there usually comes noise, but the nü Sensuelle Point 20 is surprisingly quiet. We wouldn’t go as far as silent, or Lelo standard whisper quiet, but certainly if you’re in a house share, playing solo or shacked up in a hotel, it won’t be the noise from the toy you’ll be worrying about.

EVENT DATES

VENUE

WEB

Sexpo

April 4-6

Hobart

www.sexpo.com.au

AEX14

April 11-13

Gold Coast

www.adultex.com.au

Sexpo

May 16-18

Adelaide

www.sexpo.com.au

Sexpo

June 13-15

Gold Coast

www.sexpo.com.au

ETO

June 22 – 23

Birmingham, UK

www.etoshow.com

ANME

July tba

Los Angeles, USA

www.anmefounders.com

Sexpo

August 1-3

Sydney

www.sexpo.com.au

Erofame October 8-10

Hannover, Germany www.erofame.eu

Sexpo

Melbourne

October 10-12

AAPD

www.sexpo.com.au

SOURCE

Novel Creations Pty Ltd

Adelaide SA Tel 08 824 4 5558

Melbourne Vic Tel 0403 379 375

www.aapd.com.au

www.novelcreationsptyltd.com

Atomic Bomb

Picone Group Australasia Pty Ltd

Melbourne Vic Tel (03) 9588 2405

Nerang QLD Tel 1800 002 425

Calvista Australia Pty Ltd

www.picone.com.au

Melbourne Vic Tel 1800 012 221

Sensuous

www.calvista.com.au

Paradise Point QLD,

Calvista New Zealand Ltd

www.sensuous.com.au

Auckland NZ Tel +64 9 309 5496

www.calvista.co.nz

Claredale Distributors Pty Ltd Melbourne Vic Tel (03) 9818 7736

www.claredale.com.au

Lelo Oceania Pty Ltd Brookvale NSW, Tel 0 417 409 596

www.lelo.com

Lingerie Logistics Melbourne Vic Tel 1300 556 194

www.joiedevie.com.au

Next to Nothing

Tel (07) 5577 3590

SLS Specialty Australia Melbourne, VIC

www.slsspecialty.com

Sugar and Sas Melbourne Vic Tel 0417 341 643

www.sugarandsas.com

The Love Group Indooroopilly, QLD, Tel (07) 3846 6924

www.thelovegroup.com.au

Windsor Wholesale Melbourne Vic Tel (03) 9464 3622

www.windsorwholesale.com.au

Sydney NSW Tel (02) 8213 0694

www.ntnaust.com.au

TOP TEN >>

1. Hercules Blue 2. Hydromax X30 Blue 3. Shower Strap 4. Hercules Clear 5. Hydromax X30 Clear 6.Hydromax X40 Blue 7. Hydromax X30 Red 8. Hercules Red 9. Xtreme X30 10. Xtreme X40

1. PalmPower Personal Massager

1. embrace™ body wand

1. We-Vibe 4 Purple

2. Advanced Waterproof Jack

2. Pjur Original Bottle 100ml

2. Royal Swan

Rabbits®–5 Rows of Beads

3. Silver Swan

3. Entice™ Marilyn™

4. Whooper Swan

4. Scandal™ Bed Restraints

5. Large Lockable Vibrator Case

5. Scandal™ Collar with Leash

6.Trumpeter Swan

6. COLT® Large Pumper Plug™

7. Love Swan

7. Precision Pump™ Standard

8. Kissing Swan

8. embrace™ bunny wand

9. Infinity Strapless Strap-On

9. Rechargeable Love Rider®

10. Swan Princess

Wireless “G”™ 10. Entice™ Ella™

3. We-Vibe 4 Pink 4. Wet Stuff Gold 100g Tube 5. Wet Stuff Gold 270g Pump 6. Fleshlight Fleshwash Anti Bacterial Toy Cleaner 4oz /118ml 7. We-Vibe 2–Violet 8. Pump Worx Toy Cleaner 9. Fleshlight Stamina Training Unit Pink Lady Gold Case with Retail Packaging 10. Swiss Navy Water Based Lubricant 2oz / 59ml

www.bathmate.com

1. AQUAglide

www.BMSFACTORY.COM

www.calexotics.com

www.CALVISTA.COM.AU

1. Fetish Fantasy Furry Cuffs

1. RO 80 7 speed Fully Charged

1. WET TOGETHER LUBRICANT

Boutique Range

FOR COUPLES

2. Rock- Chick Mini 7 speed

2. WET KEEP IT CLEAN TOY WASH

3. 4US 7 speed

3. WET WOW MAX O FEMALE

2. BIOglide

2. Fuck Me Silly RD 174

3. Soft-Tampons

3. Fetish Fantasy Door Swing

4. WARMup

4. Fetish Fantasy Pleasure Tape

5. Joyballs

5. Royal Rabbit Kit

6. Joyballs secret

6. Refresh Toy Cleaner

7. Joysticks comfort 8. clean’n’safe 9. EROpharm Spanish LoveCream 10. EROpharm GUARANA

7. BJ Blast 8. Vibrating Pleasure Ringz 9. Fetish Fantasy Fantasy Swing 10. Bachelorette Party Dicky

Sipping Straws

plus drops

4. RO 160 Erotic Ink by Lal Hardy,

AROUSAL GEL

10 speed Big Bang Tattoo

4. WET ORIGINAL WATER-BASED

Bullets ( if You Love Me and

LUBRICANT

Hearts N’ Roses) 5. Ro-Zen 7 speed

5. WET WATER BASED GELLEE 6 OZ 6. WET WOW GENTLE O FEMALE

6. Butt Throb 7 speed

AROUSAL GEL

7. Butt Quiver 7 speed

7. WET SYNERGY BASIC

8. Naughty boy 7 speed

8. WET SYNERGY BASIC +

9. Rude boy 7 speed 10. Little Cocky 7 speed

COOL TINGLE 9. WET PLATINUM SILICONE LUBRICANT 10. KIWI STRAWBERRY FLAVORED LUBRICANT

www.JOYDIVISION.DE

www.pipedreamproducts.com

www.ROCKS-OFF.com

www.WET.COM

BUYERS GUIDE >> BATHMATE www.bathmate.com

Goliath • The world’s largest water based penis pump manufactured for the man that’s larger than life.

Hercules • The Hercules is best used by someone who wants to buy a high quality hydro penis pump that doesn’t break the bank.

Hydromax X30 and X40 • 35% stronger than the original Hercules, It is best used by an experienced user who wants to see quick results.

Xtreme Series • Simply the best Hydro penis pump on the market, patented technology for great results, comes with accessories and carry case.

Fresh+ by Leaf+ • Single, easy to use button for intuitive control. • 30% stronger than before • Virtually seamless silicone finish • Convenient USB charging • 7 PowerBullet® vibration functions

Vitality+ by Leaf+ • 2 separately controlled vibrations with 2 flexible sprouts • 30% stronger • Virtually seamless silicone finish • Convenient USB charging • 7 PowerBullet® vibration functions

BMS www.bmsfactory.com - www.leafvibes.com

Life+ by Leaf+ • Single, easy to use button for intuitive control. • 30% stronger • Virtually seamless silicone finish • Convenient USB charging • 7 PowerBullet® vibration functions

Bloom+ by Leaf+ • Separately controlled dual vibrations • 30% stronger • Virtually seamless silicone finish • Convenient USB charging • 7 PowerBullet® vibration functions

BMS www.bmsfactory.com - www.swanvibes.com

Kissing Swan • Virtually seamless silicone • Strong

Silver Swan • Virtually seamless silicone • Features

Swan Clutch • Virtually seamless silicone • Pressure

Whooper Swan • Virtually seamless silicone

rotating shaft with flexible clitoral stimulator • 3 levels of vibration • Powered by PowerBullet® technology • Comes with a reusable box and branded toy bag.

2 incredible motors • Slightly flexible for added comfort • Powered by PowerBullet® technology • Comes with a reusable box and branded toy bag.

sensitive love ball system • Vibration lock • Powered by PowerBullet® technology • Comes with reusable box and branded toy bag.

• Ergonomically shaped for maximum pleasure. • Powered by PowerBullet® technology • Comes with a reusable box and branded toy bag

<< BUYERS GUIDE BMS www.bmsfactory.com - www.swanvibes.com

Royal Swan • Virtually seamless silicone • Independently controlled motors • Powered by PowerBullet® technology • Comes with reusable box and branded toy bag

Large Lockable Vibrator Case • Secure your precious toys from curious minds • Keyless locking system! • Dimensions: 38cm x 20cm x 18cm

Infinity Strapless Strap-On • Designed for girl-on-girl or girlon-guy pleasure • Includes a free PowerBullet 3-Speed vibe • Made from 100% silicone and ABS plastic

PalmPower Personal Massager • PalmPower Personal Massager • #1 selling personal massager • 4 removable & interchangeable silicone head attachments • 6’ power cord • Powered by PowerBullet® technology

California Exotic Novelties WWW. calexotics.com

Apollo™ Power Strokers • Self-contained power stroker vibrates for ultimate deep throat experience. • 30 functions of vibration, pulsation and escalation. • Available in black and blue.

Apollo™ Automatic Power Pumps • The most advanced high-tech pump to hit the market ever. It’s easy to use and fully automatic. • Available in clear and smoke.

Entice™ - Katharine™ • Heated Silicone massager with two independently controlled motors. • Features 8 functions of vibration, pulsation and escalation. • Available in pink, raspberry & purple.

Coco Licious™ Hide & Play™ Compact • “Your sexy little secret.” Discreet, fashionably glittered compact hides a powerful, 7 function mini vibrator. • Available in black and pink.

California Exotic Novelties WWW. calexotics.com

Coco Licious™ Hide & Play™ Lipstick • “Your discreet new friend!” Sophisticated, glittered case with vibrating Silicone lipstick tip with 8 functions of vibration. • Available in black & pink.

embrace™ - love balls • Premium Silicone, vibrating Kegel exerciser featuring dual motors and 7 functions of vibration, pulsation and escalation. • Available in gray, pink and purple.

embrace™ - beloved wands™ • High powered, ergonomically shaped Silicone massage offering 7 functions and 7 independent speeds for each function. • Available in gray, pink and purple.

embrace™ sweetheart wands™ • High powered Silicone massager with triple motors. 7 functions and 7 independent speeds for each function. • Available in gray, pink & purple.

BUYERS GUIDE >> JOY DIVISION www.joydivision.de

The only

CO2 Best Lubricant

e.a.n. EROTIXXX AWARD 2012

neutral lubricant

One But

S TA N DA R D A P P ROV E D by

AQUAglide • Best-selling, most popular product. • For more than a decade AQUAglide has been a signature product in the JOYDIVISION lineup.

BIOglide • The first 100 % natural lubricant gel! • Vegan • Enhance vaginal lubrication and alleviates intimate discomfort • The only CO2 neutral lubricant.

Joyballs/Joyballs single • Body-safe and skin-friendly Silikomed • Easily inserted • Soft but perceptible movements provide tremendous pleasure when used.

Joyballs secret • Stringless- the worlds most discreet loveballs. • Patented integrated loop for removal is worn inside. • Quiet as a whisper through patented technology.

JOY DIVISION www.joydivision.de

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Best Crossover Product Joysticks comfort • The reliable seducers are now available with “one button control”. • Easy intuitive handling and operation. • 5-year material warranty.

only 1 minute

e.a.n. EROTIXXX AWARD 2013

One Button

· M

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O F T - TA - O F TS M L ST A L - T A

SOFT

ProAdu ct Product of the Product year of the year 20of 12the year 2013 A

Soft-Tampons • Offering the highest level of comfort. • Ideal for sanitary sexual intercourse, spa and sport • Dermatologically and clinically tested.

reaction time

WARMup • The massage liquid with warming effect. • Enjoy the alluring flavor and warming sensation • Dermatologically and clinically tested. • Food-quality.

clean’n’safe • Cleaning, disinfection and care fluid for synthetic, latex, silicone and leather items.• Only 1 minute reaction time.•

Pipedream www.pipedreamproducts.com

Pipedream Extreme Toys Roto-Bator Pussy • The Roto-Bator features 100’s of ticklers and strategically placed pleasure beads that massage with each revolution of the soft TPR sleeve.

Ceramix No. 9 • This eco-friendly, organic, waterproof massager features a powerful Japanese motor that offers 6 unique pulsation patterns for precise stimulation.

Ceramix No. 4 • This eco-friendly, organic massager features a G-Spot stimulating tip and harness-compatible base.• Fill the hollow shaft with water for incredible temperature play.

Ceramix No. 3 • This eco-friendly, organic plug features a tapered tip to ease insertion, and wide base to ensure safe handling.• Fill the hollow shaft with water for incredible temperature play.

<< BUYERS GUIDE Pipedream www.pipedreamproducts.com

Pure Aluminium Small Gold • This elegant, waterproof aluminum vibrator offers 3 ultrapowerful speeds and a luxurious feel that will change your perception of pleasure.

Pure Aluminium Medium Blue • This elegant, waterproof aluminum vibrator offers 3 ultrapowerful speeds and a luxurious feel that will change your perception of pleasure.

Pure Aluminium Large Pink • This elegant, waterproof aluminum vibrator offers 3 ultrapowerful speeds and a luxurious feel that will change your perception of pleasure.

Icicles No. 49 • This luxurious flogger features genuine leather tresses and a smooth glass handle that offers a comfortable grip and doubles as a smooth anal plug.

Pipedream www.pipedreamproducts.com

Icicles No. 52 • Cleverly curved for explosive G-Spot and P-Spot stimulation, this glass massager offers incredible pleasure with a uniquely ribbed and flat tongue-like shaft.

Icicles No. 51 • This elegant glass wand features a graduated beaded shaft that’s perfect for penetration, as well as an erotic external massage.

Icicles No. 60 • Cleverly curved for G-Spot and P-Spot stimulation, this glass massager features unique ribbing and a firm, flat, harness-compatible base for safe handling.

Anal Fantasy Collection Ass-Kicker with Cockring • This super-stretchy silicone vibrating cockring puts the squeeze on performance letdowns, while the tapered plug sends thrilling vibrations.

Anal Fantasy Collection Beginner’s Fantasy Kit • This 5-piece kit has everything from beaded bliss and prostate stimulation, to wall-banging fun to offer all-in-one anal exploration.

Anal Fantasy Collection Perfect Plug • This silicone plug features a tapered tip to ease insertion, a narrow neck for a snug fit, and ergonomic base for comfortable wear and safe handling.

Pipedream www.pipedreamproducts.com

Anal Fantasy Collection Auto Butt Blaster • This inflatable silicone plug features a whisper-quiet motor and five unique pulsation patterns, while the electronic inflation fills you with thick stimulation.

Anal Fantasy Collection Ass-Gasm Cockring Plug • This super-stretchy silicone cockring puts the squeeze on performance letdowns, while the tapered thumbshaped plug offers prostate stimulation.

BUYERS GUIDE >> PJUR www.pjur.com

pjur Woman Nude • The neutral lubricant for the soft and sensitive skin – without preservatives, paraben- & glycerine-free. • Dermatologically tried and tested.

pjur espresso • Water-based personal lubricant for the immediate caffeine-kick in your love life – without any flavouring, odorous substances or colour.

pjur Cool • Lubricant with pleasantly cooling effect. • Broaden your senses with the heat of passion and the tingling coolness of refreshing menthol.

pjur Back Door comfort glide • Water-based lubricant with extra moisture-enhancing aloe, designed especially for intensive anal intercourse. • Extraordinary glideability.

Rocks Off www.ROCKS-OFF.com

RO-DEO • Rechargeable • Silicone and ABS • Dual motor • 7x7 Settings • Waterproof • Available in Pink/ White • Adapter

RO-LO • 7 functions • New motor technology • Waterproof • Silicone • Available in white/lilac

ROXY RABBIT • 4 x 1.5V AAA batteries • Silicone • 7x7 settings • Triple motor technology • Waterproof • Passionate Pink and Pleasure Me Purple

RO-ZEN • Powered by a 7 speed RO- 80mm Bullet • Waterproof • Silicone with removable bullet • Onyx Black

Wet wOw • Clitoral arousal gel •Up to 75 applications per tube • Paraben, & hormone-free • Available in Max O and Gentle O

Wet Platinum • Pure high grade silicone works • Under water guaranteed.• Never sticky.• FDA & accepted medical device.• Available in 7 sizes, 42gm up to 1 gallon

Xtreme Series • Water or silicone based formulas. • Thicker formulations for anal play. • Non-staining • FDA accepted medical device

WET www.WET.com

Wet Nuru • Water Based full body contact massage • Moisturizing aloe vera, seaweed & grapeseed extract. • Clear, odourless, non-staining. • Available in original & concentrate.

SCENE >>

ADULTEX 2013

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