CITY PULSE | best of bkk
Baristas, business owners and consumers discuss Bangkok’s recent coffee situation by Fha Kanch
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rinking coffee used to be much simpler. Since the rapid shift from traditional industry to the digital age, more reasons are added to why people drink and buy coffee. In response, farmers, producers and baristas are working on new strategies to maintain the circulation of a diverse group of customers. “The development of the local industry and production is ceaseless. It is stimulated by a dedicated process from growing to brewing, and from teaching to training. When the demand for specialty coffee rises, farmers turn to grow coffee and devote
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themselves to that growth in order to sell the finest products with the highest quality and price. When the yield reaches the retailers, they make an effort to roast, brew and maintain the coffee grade. When the clients are happy with the result, they are willing to pay for premium drinks. This is how the cycle survives. Each and every step costs, and we focus on improving and moving the industry forward by creating confidence among the consumers. “The café culture in Bangkok has also seen some major changes in the past few years. Access gave way to café reviewers and café hoppers. As a result,
businesses have become more alert, especially with the concept and design of their cafés. This establishes a diversified coffee drinking culture. As unique menus are introduced, competitions are initiated and people come with different objectives (Ait, barista at Ekkamai Macchiato and owner/ mixologist of Old Bear BKK).” Servicewise, many specialty locales are urged to keep up with advanced and diehard coffee lovers. “A cup of coffee is increasingly expensive, particularly the signature and special menus. Except for some imported coffees, Ethiopian and Colombian bangkok101.com
